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Cover or title page of the French fashion magazine La Coquette no. 140 from September 1924.
September 1924, No. 140. LA COQUETTE. Monthly magazine.
CIRCULATION 200.000 COPIES. Publishing company LÉON CLAUDE, Paris.
Price per issue… France 2.25 frs. Abroad… 3.- frs.
Subscriptions… France (one year, 12 numbers) 25.- frs. Abroad 35.- frs.
J 8326. [Without explanation. Tailor-made suit.]
J 8327. [Without explanation. Coat dress with side closing.]
J 8328. [Without explanation. Ensemble for girl aged about 8 to 12.]
All patterns in this issue are sent against 2.25 frs. money order.
Publisher and Owner, LÉON CLAUDE, 4, rue Rochambeau (Square Montholon) PARIS 9th district.
PARIS, LONDON, NEW YORK, VIENNA, AMSTERDAM, ZURICH, WARSAW, BUDAPEST, STOCKHOLM.
EDITED AND DESIGNED IN PARIS. PRINTED IN GERMANY.
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LA COQUETTE.
Advertising:
Self-promotion of the publishing house Léon Claude, Paris "COMING SOON: Tailleurs et Costumes [Eng. Tailor-made Suits and Costumes].
Season Album absolutely essential to the workshops which make tailor-made suits. Contains, under an elegant cover, 40 pages with about 140 latest models.
— PRICE — Frs. 6.- per issue in France. Frs. 8.- per issue abroad";
"The ignorance of our own dispositions and weaknesses is a fertile source of failure and disappointment. To fight against this ignorance, follow the wise advice of the famous clear-sighted Madame LÉONA (33, Rue Pigalle 2nd floor), Paris. Consultations by correspondence 20 francs";
"LADIES. Listen to this: to refurbish your old forms of hats: straw, plush, felt, melusine, mole, contact the hat factory C. HENRY, 12, Rue Croix des Petits Champs. By a careful and meticulous work, all hats will be given back to you in the newest and latest mode";
"For all knitted articles ask for Angora Silk. ANGORA THREAD: In balls, in Skeins REQUIRE THE TRADE MARK 'C. P.'
Angora spinning mill from Caen, PIERRE COLAS & GABRIEL PARET. CAEN: 16, Rue de Bras — Calvados, PARIS: 28, Boulevard St. Germain. EXPORTATION R. C. Caen 4623";
"LADIES. Before ordering your dresses, suits and coats, go to the Maison des Modèles, 75, Rue du Rocher, PARIS. You will find ravishing things there at more than advantageous prices";
"Knowing instead of ignoring. It is the success assured — Mrs. DINAH. Famous for her predictions. 34, Rue de la Condamine — PARIS. The future predicted by the Tarots. Sleep and Spiritism. Advice by correspondence against Frs. 10.-. Every day from 10 am to 8 pm. — Subway Place Clichy";
Self-promotion of the publishing house Léon Claude, Paris "COMING SOON: La Mode d'Aujourd'hui [Eng. Today's Fashion].
Special edition appearing twice a year. This album meets a need that is growing every day. It is indispensable to good dress makers and contains, under an elegant cover, 44 pages on which are more than 300 models (dresses of all kinds, for ladies and children, lingerie, fancy dress, skirts, blouses etc.).
— PRICE — Frs. 6.- the number in France. Frs. 8.- the number for abroad";
"CONSTIPATION. Diseases: Liver, Stomach, Intestine, Pimples, Scales, Hemorrhoids, Migraines, Stained Blood, Rheumatism are cured by the RENOVATOR of Abbe Le Gros. Brochure, free samples Adr. Ph. BOUTROY, 8, rue de Passy, PARIS. Curé de St-Aubin le Couf, (S.-Inf.)";
Self-promotion of the publishing house Léon Claude, Paris "Très Chic [Eng. Very Chic]. EDITION OF GREAT LUXURY. SUBSCRIPTION PRICE: in France… 55.- frs. For abroad… 70.- frs. PRICE OF THE NUMBER: in France… 5.50 frs. For abroad… 7.25 frs.
This publication, whose praise is not any more to be made, is destined to become the official collection of fashion, both by the authenticity and richness of the costumes shown and by its impeccable execution. It contains everything that is new in the field of haute couture. Each issue contains, in addition to a chronicle and description of the models, 8 pages of black engravings, 6 plates and a beautifully colored panorama."
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Article:
Parisienne, Tea at the Grand Couturiers (author unknown).
1. Model BOUÉ SŒURS, Paris: Small straight dress in tartan taffeta, with matching fringe and lingerie collar.
2. Model JEAN MAGNIN. Paris: Navy blue serge dress with white pique shawl collar and mother of pearl buttons.
3. Model JEAN MAGNIN, Paris: Little afternoon dress in red crepe marocain with lingerie collar. The pockets are decorated with small variegated flowers.
4. Model JEAN MAGNIN, Paris: Navy blue satin afternoon dress with white embroidery. Lingerie collar.
Photos: Studio Henri Manuel, Paris, France (1874-1947); Studio Talma, Paris, France (biographical data unknown).
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