Titelblatt bzw. Cover des Versandhauskatalogs Nr. 106 der Chicago Mail Order Company aus Chicago, Illinois, USA für Frühjahr und Sommer 1931. ERNEUT … WIR GARANTIEREN IHNEN DIE NIEDRIGSTEN PREISE. WIR ZAHLEN DAS PORTO. KAUFEN SIE, WO SIE SPAREN! WIR GARANTIEREN BESSERE QUALITÄT und FEINSTE MODELLE. Wir fordern die Welt heraus, die NEUEN NIEDRIGPREISE in diesem Katalog zu erreichen. Tatsächlich sind unsere Preise SO NIEDRIG, dass wir es für wichtig erachten, Ihnen mitzuteilen, dass nicht nur die Qualität beibehalten und verbessert wurde, sondern, wie immer, jeder Artikel durch unsere 3,5 Mio. Dollar GARANTIE für absolute Zufriedenheit abgesichert ist. IHR GELD WERT ODER IHR GELD ZURÜCK! 3 C 4514—REINES WOLL-MONOTONE KREPP, 7,98 $ PORTOFREI. Siehe Seite 2. 3 B 6702—REINES SEIDEN-CHIFFON mit Unterkleid, 5,98 $ PORTOFREI. Siehe Seite 49. INDEX SEITEN 312-313. CHICAGO MAIL ORDER CO., CHICAGO, Gegr. 1889. KATALOG Nr. 106. Frühling & Sommer 1931. [Seite 1]

Damenmäntel für das Frühjahr und ein Ensemble mit kurzer Jacke und passendem rotem Barett.

$3,500,000.00 Backs Our Guarantee of SATISFACTION and LOWEST PRICES—The World's Strongest Guarantee Since 1889. Guarantee. WE GUARANTEE every article in this catalog to be exactly as illustrated, described, and represented. If upon receipt you find that the merchandise you ordered is not entirely satisfactory, please return it at once and your money will be refunded, including return postage. Lowest Prices. WE POSITIVELY GUARANTEE our merchandise to be as low or lower in price than the same goods quality for quality—can be obtained from any other mercantile establishment in the world. If you find you have paid us a higher price in any instance, write us, giving full information and we will instantly refund to you the actual difference in cash. We allow no house, no matter where it is located, to undersell us. Chicago Mail Order Co. CHICAGO. All We Have We Owe To Our Customers And We Pledge Our Entire Net Assets To The Satisfactory Fulfillment Of Your Every Transaction. WE PAY THE POSTAGE on EVERYTHING EVERYWHERE. WE SELL FOR CASH. WE SELL FOR LESS. We Never Raise The Price Quoted In Our Catalog, But When Market Reductions Make We It Possible We Reduce The Price And Give You The Benefit Of The Savings. BANK REFERENCES. THESE GREAT BANKS VOUCH FOR OUR RELIABILITY. Continental Illinois Bank and Trust Co. of Chicago. Foreman National Bank of Chicago. Guaranty Trust Company of New York. First National Bank of Joliet. Should you wish to know more about The Chicago Mail Order Co., we refer you to these banks or your own bank or Banker. [Page 3]

PRICES LOWER [QUALITY BETTER….] It's Quality That Makes Our LOW PRICES… LOWEST. Above—Mr. Garner Herring, our merchandise superintendent. He supervises the handling of all merchandise operations and sees that your order is carefully filled. He makes sure that everything we sell is of the best possible quality at the lowest possible price - - - that it is packed properly and shipped promptly. At Left—The price reduction on these bloomers (see below), is indicative of the big values we are offering on everything-to-wear for all the family. At left—Scene in our dress-inspection department. When a dress leaves Miss Hauerwas' hands, you can be sure it's ready for you to put on and wear - - - for Miss Hauerwas has been in charge of our examiners for years. You can depend on her to look after your interests. Above—Mr. C. R. Tyson, B. S. Ch. E., conferring with an assistant upon the result of a fabric test. We make tests on all fabrics described in our catalog, so you can depend upon everything we say about them. We endeavor to describe everything truthfully, honestly, and without exaggeration. Below—One of our 50 shoe-inspectors. Every shoe is closely examined by a trained inspector to make sure it is up to our high standard specifications. Our shoe-quality will please you and our fine styles will amaze you. Perfect fit is guaranteed. Above—You can have twice as many fine rayon bloomers in 1931 as in 1930 without spending any more for them. Our prices are reduced about half. Three pairs in 1930 cost $1.94. You can buy them today for $1.00. Right—We measure every garment to be sure it is correct in size, and check it for quality, to make sure our merchandise will satisfy you. Our low prices add to your enjoyment. Same Good Shoes for Almost a Dollar Less! - - - in 1930 we sold our Famous R. F. D. work shoes for $3.79. Every man who bought them knows they were cheap at our price. In 1931 our low price for the same shoes is only $2.99 - - - nearly a dollar saved. You'll find big price-cuts through-out this book! Not only have we reduced our shoe-prices far below prevailing levels - - - we have improved our quality far above prevailing standards. That's why you enjoy savings when you make this your family shoe store. At right—The "Fadeometer"—It tells our experts if a fabric is fast to sunlight. Then we wash it to make sure washing will not fade it. We never claim Fast Color for a fabric unless we know, by actual test, that it is Fast Color. Above—Mr. Frank Ritzer tailoring expert. He examines every man's and boy's suit we sell. Our Style Clad suits fit perfectly, because they're made right. - - - And because they're lower in price, thousands of men trade here and save. We guarantee satisfaction in style, fabric, and fit. At right—Miss Ida Mentzel, our catalog editor. She compares every catalog description with the merchandise to make sure that everything we say is accurate and truthful. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks . . . see Pages 315 to 318. Page 4

PRICES LOWER [QUALITY BETTER….] It's Quality That Makes Our BIG VALUES… BEST. DID YOU ever have a story to tell that was so important you found it hard to put it into words? We have just such a story to tell you - - - we've used pictures to help us. The pictures show you some of the folks, here at the Chicago Mail Order Company, who look out for your interests—who make sure that the quality of everything we sell is just what we say it is, and better than you could possibly expect for the price you pay. We'll admit that when you see how low the prices in the catalog are, you will wonder about the quality - - - why even our own organization was astonished. But—make no mistake—this is a New Era of Value. Wheat is down - - - Corn is down - - - Cotton is down. The price of everything is lower, and certainly you expect lower prices of us - - We are giving them to you—have even cut our own small profit to make them very low. Yet our high standard of quality has been maintained, and in most instances improved. Why, in many cases, you get twice as much value for your dollar as you got last year. We wish it were possible for you to go through our immense building and personally examine every piece of merchandise. Then you would agree with us that it's quality that makes our low prices lowest - - - that it's quality that makes our big values best - - - and that never before and nowhere else, has it been possible to buy so much quality for so little money! ——— IT'S EASY TO ORDER. It is so easy to order from this catalog! In the comfort and convenience of your own home, uninfluenced by sales persons, you can choose from our wide varieties of styles, colors, and prices, assured of absolute satisfaction. Everything you buy of us must be right, or we make it right. Order at our risk - - - under the protection of our guarantee on page 3. ——— Up Goes the Quality—Down Goes the Price on Silk Hosiery! At Right—Ethel Swanson, who buys our women's hosiery looking at a pair of our Full Fashioned Pure Silk Hose. She's delighted because while our old 1930 price was 97¢, in 1931 our new low price is only 69¢ a pair - - - and she's giving you the same high quality for about 30¢ less. All our hosiery, men's, women's, and children's, is of high quality, far beyond what our low prices would lead you to expect. Above—Ernest Stockfisch. At right—Celia A. Traub, "customer-shoppers". They buy merchandise from thousands of competitors, and compare qualities and prices with our own goods. You know we guarantee, that style for style, and quality for quality, our prices are always lowest. The findings of our shoppers make it absolutely certain that our guarantee to you is kept in letter and in spirit. If you beat our values, we refund the difference in cash. Above—Our Merchandise Committee, inspecting a line of gloves from France. There is no guesswork about our purchases - - - the best minds of the organization are devoted to the proposition that we must buy for less, take less profit, give better quality and sell for less money. Above—Mrs. Anna Hargrave, Chief Merchandise Examiner. Style, quality, and value in woman's wearing apparel are her specialty. She is your representative—a woman judging for women. Also, her entire force of examiners is keyed up to the achievement of sending you merchandise that is flawless, correct in size, and perfect in fit. You can depend upon her knowledge and long experience. Silk Dresses for the Price Paid for Cotton Last Year - - - for a beautiful, All Silk dress of this same quality, our old 1930 price was $2.98. Our New 1931 low price is only 99¢ - - - an amazing reduction. Silk dresses for grown-ups and kiddies now cost less than half as much as they cost last season. Yes, happy days are here again, and we invite you to share the savings and enjoy the fine quality of everything we offer. Hard to Believe… But It's True! 1930—$12.50, 1931—$9.95. Imagine! An All Wool Cheviot, genuine Style Clad suit for $9.95. Yet you'll find bargains like this or every page of our Catalog. We put more wool into the garment and take less profit out of the price - - - that's why thousands of men and young men make this their headquarters for stylish, long-wearing clothing for themselves and their families. You may buy here in absolute confidence and wear whatever you buy with becoming pride. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 5

CONFIDENCE. A BUSHEL OF WHEAT or A BALE OF COTTON, A TON OF HAY or A CORNFED STEER, A POUND OF BUTTER or A FATTENED HOG, A DOZEN EGGS or A DAY'S PAY - - - A DOLLAR, A DIME, or A PENNY, WILL BUY MORE REAL MERCHANDISE QUALITY, STYLE, and VALUE at THE CHICAGO MAIL ORDER COMPANY Than anywhere else in America. OUR 4,000,000 SATISFIED CUSTOMERS ARE PROOF THAT WE DO AS WE SAY. Why Our Prices Are Always the Lowest. We buy in tremendous quantities at the lowest markets. We always buy for cash direct from the manufacturers. We sell for cash direct to the consumer. This most direct method of distribution saves you all expensive middleman and rehandling costs. We sell for cash only, and sell for less, because we have no bad debt losses or expensive bookkeeping systems. You do not have to make up for what others fail to pay, when you buy from us. We have no expensive retail stores or branches, but operate most economically and quickly under one roof. Our low operating costs make our low prices possible. This business is owned and operated by the officers and employees. We don't have to make large profits to satisfy bankers and brokers; in fact, we ask less than 2 cents profit on the dollar of sale. We never raise the prices quoted in cur catalog, but whenever we buy for less, we pass the savings on to you. We guarantee lowest prices and for 42 years have enjoyed the reputation of being America's Greatest Bargain House. Ours is the Golden Rule of business—you can trade here in confidence—satisfied not only that you will save money, but that everything you buy must be right or we'll make it right. See our Guarantee on Page 3. QUICK 1-DAY SERVICE. We Guarantee Quick One-Day Service. Our Quick, One-Day Shipping Service is fast, dependable, and friendly. Many orders are shipped the same day as received, and the rest the following day. We guarantee safe delivery. We pay the postage and ship your goods or refund your money in the form of a bankable check. America's Largest Family Outfitters. Our home is one of the finest Mail Order Buildings in America. It is America's largest building devoted exclusively to supplying by mail, wearing apparel for all the family. It has acres of merchandise space, and is modernly equipped to make possible our fast One-Day Service. CHICAGO MAIL ORDER COMPANY—FAMILY OUTFITTERS SINCE 1889. THE WORLDS LARGEST EXCLUSIVE MAIL ORDER COMPANY. Page 8

4-H GIRL WINS 6-WEEK TRIP TO EUROPE Given by The Chicago Mail Order Co. "The 4-H Style Queen - - - The Dress Revue Champion of the Nation," is the laurel wreath of honor conferred upon Miss Viola Mach, 17-year old club member of Tabor, South Dakota, at the Ninth National Girls' and Boys' 4-H Club Congress held in Chicago on December 2, 1930. For this achievement she will receive a free trip to Europe in June, 1931. Her state leader will accompany her as chaperone. Both trips are provided by the Chicago Mail Order Company. In addition to this national prize, the Chicago Mail Order Company provided watches for dress division winners, trips to the National 4-H Congress at Chicago for state champions, and medals for county winners. Of the 830,000 members of 4-H Clubs engaged in projects under the direction of the Agricultural Colleges and the United States Department of Agriculture during 1930, 320,000 were enrolled in clothing clubs. At local, county, and state fairs, hundreds of representatives of these enthusiastic and resourceful young people modeled in the clothing they themselves had made. Miss Mach came up through these contests and was chosen to be the national winner. Miss Mach seems to have the habit of achieving success in whatever she undertakes. She has been President of her local club; has edited several 4-H publications; has won numerous "firsts" on her exhibits of foods and clothing and in demonstration work at county and state fairs; and has been a leader of younger girls' 4-H Clubs and other public-spirited community activities. She is now a student at the South Dakota State College of Agriculture, and is embarked on a career which will be exceedingly helpful to her community."4-H" stands for Head, Heart, Hands, and Health. The Clubs develop the youth of rural America and teach them to meet life's problem in a practical, common-sense way. The Chicago Mail Order Company finds pleasure in co-operating with this splendid cause, and subscribes to the 4-H Club Motto: "Make the Best, Better," and urges Girls and Boys to join in the movement. What 4-H 1929 Prize Winners Saw in Europe. The pictures to the right are just a few of the many interesting places in Europe visited in June, 1930, by Nancy Grossboll and Mary Jeanette Erwin, of Menard County, Illinois, 1929 winners of the Chicago Mail Order Company's award to the National Clothing Demonstration champions. They were accompanied on this trip by Mrs. Carl Kirby, their local leader and Miss Mary McKee, their state leader. The memory of this trip will live with them always, and will spur them on to greater achievement and to broader service to their community, and to the 4-H Club movement. Outfit that won the 1930 4-H Style Revue. To the left: Viola Mach, winner of the 1931 Chicago Mail Order Company Trip to Europe, in the three-piece ensemble suit she made and modeled at the 4-H Club National Style Revue, when she won the Wool Dress division championship for which she received a beautiful gold wrist watch, and the Grand Championship for which she was awarded the trip to Europe. The suit was made of soft blue-green wool basketweave material, with blouse of eggshell silk flat crepe, and undergarments to match. The hat and purse were of the same material as the suit. It is difficult to tell here how beautifully the outfit was made, how suitable it was to Miss Mach's type, how it in every way measured up to the high standard set by the 4-H Club judges. A copy of Miss Mach's own story of how she won the prize will be sent to any girl who sends us a self-addressed stamped envelope. [Photographic images of the journey through Europe, note by M. K.] Notre Dame, Paris, Viewed by 4-H Club Prize Winners. 4-H Club Prize Winners in Holland. Picturesque Windmills in Holland Thrilled the 4-H Club Prize Winners. Victoria Memorial, London, Admired by 4-H Club Prize Winners. Never did the 4-H Club Girls Appreciate their prize more than When in Oberammergau. The Byronic Chateau of Chillon awed the 4-H Club Prize Winners. [Photographic image of] Viola Mach in outfit which won the Grand Prize. [Photographic image of] 4-H Club Girls, taken during their visit to the home of the Chicago Mail Order Company on December 2, 1930. It was our privilege to entertain almost 600 girls with their leaders, representing 45 stares. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 9

THERE'S ECONOMY In The Chicago Mail Order Co.'s MUCH BETTER STYLES. "Style Queen" Fashions Are Genuine Paris Styles. "Style Queen" fashions are economical—not only because they are exceptional quality for the price you pay, but being Paris fashions adapted by our acknowledged experts to suit the taste of the American woman, they possess that intangible, that indefinable something known as Better Style. This feature adds to the value of your purchase, because wearing apparel bought here, is in good taste long after merchandise bought elsewhere is out of date. We are America's largest exclusive mail order company, and we believe our fine styles are in a large measure the reason for our success. We Are Style Specialists. The Chicago Mail Order Company is the recognized Style Leader of America. We have devoted 42 long years to specializing in stylish wearing apparel. This experience has made us expert in selecting materials, in understanding workmanship, and in developing values. The benefit of our years of concentration is offered to you in this catalog in the form of authentic, more wearable styles in everything to wear for all the family, at lower—much lower—prices. The quality of our merchandise is much better than you would expect for the low price—better than you get elsewhere for a great deal more. This we guarantee. Wide Varieties and Dependable Quality. Within the covers of this Style Book you will find a wider variety of good quality dependable apparel than can be found even in the big-city stores. When it comes to ordering clothing for the entire family, you have here the broadest choice of styles, materials, sizes, colors, and prices from which to make your selection, and no matter how low the price may be, the quality will please you. See Our "Good as Gold" Guarantee on Page 3. See This Dress 3B6712 on Page 48. Price, Postpaid, $7.98. THE WORLD'S BEST STYLES AT THE WORLD'S LOWEST PRICES. The ENTIRE FAMILY can DRESS BETTER for MUCH LESS MONEY at THE CHICAGO MAIL ORDER CO. CHICAGO MAIL ORDER CO., Chicago Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 10

Die immer kleiner werdenden Hüte tragen zum neuen femininen Sommerschick bei.

Die neuen stirnfreien und leichten Hüte unterstreichen die neue Weiblichkeit.