Titelseite, Titelblatt, Cover bzw. erste Umschlagseite des Versandhauskatalogs Nr. 46 der M. W. Savage Company aus Minneapolis, Minnesota, USA für Frühjahr und Sommer 1925. [Titelseite an den unteren und oberen Ecken beschädigt und im unteren Bereich leicht fleckig.] (U. S. MAIL) SENDEN SIE AN SAVAGE. KATALOG Nr. 46. FRÜHLING & SOMMER 1925. Garantie. Jeder Artikel in diesem Katalog ist garantiert genauso, wie er abgebildet und beschrieben ist. Wir garantieren, dass jeder bei uns getätigte Kauf vollkommen zufriedenstellend ist. Sollten Sie aus irgendeinem Grund mit einem Artikel, den Sie bei uns gekauft haben, nicht zufrieden sein, oder sollten Sie der Meinung sein, dass Sie nicht den besten Gegenwert für Ihr Geld erhalten haben, möchten wir, dass Sie den Artikel auf unsere Kosten zurückschicken, und Ihr Geld wird Ihnen umgehend zurückerstattet, zusammen mit den bezahlten Transportkosten. Die Savage-Garantie ist eine Garantie, die wirklich umfassend ist. M. W. SAVAGE Co. Minneapolis. INDEX [...] INFORMATIONEN SEITEN 191 BIS 205. BESTELLFORMULARE SEITEN 419 BIS 424.

Spring's Most Distinctive Styles. Descriptions of Hats Illustrated on Opposite Page. TAILORED MODEL. This Poke shape with changeable silk crown and gold piping with hemp straw brim slightly rolled. Silk bow at front trims this exceptional well made hat so inexpensively priced. Colors: Rose, Sand, Black and Copenhagen blue. State color. Shipping weight 1¼ pounds. 3M500. Price… $1.98. FIFTH AVENUE. Wonderful well designed poke model with the new high corded crown. Made of Visca Cloth, and trimmed with hand made satin wreath and chantilly lace. A very new and smart model. Colors: Black, Brown, Sand or Grey, all with harmonizing trim. State color. 3M501. Price… $2.69. FLOWER TRIM. Visca cloth poke shape of medium size with turned up back in the new and charming way. Crown is draped with silk and visca cloth, finished with wreaths of flowers. Colors: Sand, Brown, Black or Copenhagen. State color. Shipping weight, 1¼ pounds. 3M502. Price… $2.89. PALM BEACH MODEL. This remarkable low priced number in a dress hat of hair braid. The graceful drooping brim is transparent, with a beautiful large rose placed smartly on edge of brim, and finished with narrow silk ribbon. Your summer wardrobe not complete without this model. Colors are Navy, Black, Brown, Sand. State color. Shipping weight 1½ pounds. 3M503. Price… $2.95. NOVELTY RIBBON BRIM. Close fitting off the face model, has vista cloth crown and hand made brim off expensive novelty ribbon in lattice effect. Trimming is an import flower spray placed at side. Price low for such quality and workmanship. Colors: Oakwood, Jade, Black, Powder Blue. State color. Shipping weight 1½ pounds. 3M504. Price… $3.59. EXPENSIVE BURNT GOOSE TRIM. Stunning genuine Burnt Goose fancy trims this charming close fitting number. Has six piece piece crown of plain and fancy stripe, visca cloth, with a cuff of fancy visca cloth around crown. This becoming hat priced low for such value. Colors: Powder Blue, Sand, Henna or Black. State Color. Shipping Weight 1¼ pounds. 3M505. Price… $3.49. MILAN SPORT HAT. Pine Milan Straw Sport Hat well made and inexpensive. Brim is rolled front and turned down back in two tone effect as pictured. Trimming is silk ribbon bow and band finished with two nickel buckles. Colors: Jade and Orange. Powder Blue and Rose. Sand and Brown. Brown and Red State color. Shipping Weight, 1¼ pounds. 3M506… $1.89. BECOMING POKE SHAPE. This attractive and becoming poke shape made of visca cloth, with changeable silk brim and draped side crown. Trimming is large visca pompon at side. Colors: Oakwood, Black, Copenhagen, or Sand. State Color. Shipping weight, 1¼ pounds. 3M507. Price… $2.79. HYDE PARK MODEL. Here is a clever, well made model with style and smartness, made of satin stripe vista cloth, on a closing fitting of the face shape piped with gold cloth. Trimming is three inch silk fringe, that hangs gracefully at side. Colors: Black and Gold, Brown and Gold, Copenhagen and Gold, Rose and Gold. State color. 3M508. Price… $2.98. THE BROADWAY. A "Chic" and becoming model of striped visca cloth. Shape is medium size down at sides with little turned up brim edge with fancy braid. Drape around crown is colored silk braid, and canton crepe finished at side with hand made silk rosette. Colors: Sand, Brown, Black or Powder Blue, all with harmonizing trim. State color. Shipping weight, 1¼ pounds. 3M509. Price… $2.89. NEW HIGH CROWN. This new and stylish crown of all over silk embroidery in two color effect is very, very popular. Narrow brim is made of Canton Crepe, with tailored bow and streamers effect finishes this remarkable number. Colors, Navy, and Gold, Brown and Sand, or Copenhagen and Pearl. State color. Shipping weight, 1 pound. 3M510. Price… $2.59. SPANISH SAILOR. Here is that popular Spanish Sailor with long Crepe Streamers that can be worn under the chin if desired. Shape has narrow brim with square crown and made of visca cloth with changeable under brim. Crown is draped with crepe and silk and trimmed with two beautiful roses. Colors: Black and Red only. 3M511. Price… $2.98. For Descriptions See Opposite Page.

SEND TO SAVAGE. Oldest Mail Order House in the Great Northwest. We cater Exclusively to the Northwest. EVERY department of Your Northwest Mail Order Store is represented in this complete Savage Catalogue for Spring and Summer 1925. You'll feel right at home with this book, too, for it is filled with merchandise for Northwestern people and none of the space is devoted to articles suited only to the needs of other sections of the country. Turn to any page. Whether you open to Clothing, Farm Supplies, Hardware or any other department the first thing you will notice is that every piece of merchandise listed is just what you are looking for. There's another thing that will impress you as you look on through this book. It won't take you long to decide that it's an easy book to use and order from. Better pricing, better illustrations, clearer descriptions, more careful classification of merchandise make by far the best book and the most usable we've ever issued. It is convenient in size and easy to handle because it is a catalogue of Northwest needs only. We particularly desire to call your attention to our greatly enlarged fashion section showing the newest and most up to date styles in womens and childrens wearing apparel. These garments have been selected by expert buyers who are thoroughly familiar with the wants of the people of the Northwest and in accordance with the style trends now being shown throughout the fashion centers of the East. Rarely can you find such distinctive styles, such splendid materials, careful workmanship and low prices as are offered you in this catalogue and we guarantee that you will be more than pleased with any article. When you remember how this institution has forged ahead to its place in the front rank of the Mail Order Houses of the country, we think you'll feel just a little touch of pride in the great advancement made by the house of Savage. You'll feel the pride of a Northwesterner in the success of a Northwestern institution. You'll feel a personal interest in that success because you have contributed to it. But don't misunderstand us. The success of this business is not built on local pride nor do we ask for your business on that basis now. We offer you merchandise most adaptable to use in the Northwest only because we know it is what you need and want. Then we make it attractive for you to place your orders with us by quoting you money saving prices. Here is the reason. We buy merchandise direct from the producer or manufacturer. In making our Catalogue price, it is necessary for us to add only one small margin of profit. There is only one small handling charge necessary between the manufacturer and you. When you place your order here you take full advantage of the fundamental law of merchandising which is that the fewer hands an article passes through on its way to the consumer the less he will have to pay for it. You will find the saving on a single purchase from Savage worth while. Multiply this saving on a single purchase by the number of purchases you make in a year. The amount will be impressive. Read Our President's Message on Next Page. [Page 1]

Your Catalog for SPRING and SUMMER 1925. THE orders you sent us last fall showed so clearly your appreciation of our efforts to improve our sales policy and our merchandise that every buyer in the organization determined to make still greater progress in the spring of 1925. This catalog is a final result of six months of hard preliminary work in assembling and illustrating merchandise gathered from all over the world, and I am glad to send it to you. It contains a better and larger selection of merchandise—more attractively priced—and better printed and illustrated than ever before. An increase of 75% in our sales in the last six months of 1924 was beyond our expectations and showed us that a Northwestern Mail Order House means something to the people in the Northwest. We worked days and nights to handle these increased sales to your satisfaction and hope we succeeded. I am glad you like our sixty day selling service. Experience has now proved to you that these small catalogs every sixty days containing a full line of staple groceries—price changes—seasonable merchandise plus new styles, used together with our big catalog assure you of getting not only the latest styles, but also the lowest prices. Thousands of new customers are sending in orders every month because our old customers are recommending our merchandise and service. I want to thank every customer for this splendid co-operation. It shows that you have an interest, just as we have, in making our Mail Order House a great institution of service that will do credit to this Northwest Territory, of which we are all so proud, and I realize there is no advertisement so effective as the recommendation of satisfied customers to their friends. Read what each buyer has to say about his department. He tells you what his ideas are and how he is trying to do his part. For myself, all I can say is that at no time has the spirit of service been at a higher tide in our organization than at present—that I am deeply grateful for the part you have played in our increased volume of sales—that I hope we will be of still more service to you during the Spring and Summer of 1925. E. B. SAVAGE, President. [A photograph of E. B. Savage at the left upper corner.] A Northwestern Mail Order House Operated By Northwestern Men. Men who have studied and know the requirements of the Northwestern people. We are not a Branch House, but cater exclusively to your wants. OFFICERS AND DIRECTORS OF M. W. SAVAGE CO. OFFICERS. E. B. SAVAGE, President & General Manager… Minneapolis, Minn. H. W. WEHMANN, Vice President… Minneapolis, Minn. R. E. WYER, Secretary… Minneapolis, Minn. DIRECTORS. E. B. SAVAGE… Minneapolis, Minn. H. W. WEHMANN… Minneapolis, Minn. H. T. HEYDRICK… Minneapolis, Minn. R. E. WYER… Minneapolis, Minn. H. W. REITER… Minneapolis, Minn. J. S. MILLS… Minneapolis, Minn. WOOD JONES… Minneapolis, Minn. H. M. SAVAGE… Minneapolis, Minn. C. E. VOELKER… Minneapolis, Minn. [Page 2]

Your Mail Order Store. The One that Serves You Best is the One Best Equipped to meet the Particular Needs of the GREAT NORTHWEST. When you send your order to Savage it probably doesn't occur to you what part the Accounting Department plays in making your transaction with us a satisfactory one. The fact that my department gives you an accurate account of your remittance is why you feel so safe in sending your money to us. My greatest interest is to handle your money in a businesslike way that will gain your respect and confidence. When you look at our statement, I want it to show you clearly that you have received merchandise for every penny of your remittance or else a refund covering the extra money you have paid. Our system for accounting for the money you remit works automatically. If you have overpaid only one penny the adjustment is made as your order proceeds through the house without delaying shipment even slightly. We do not charge a flat rate for parcel post. You pay only the exact amount that the postage costs us. If you have allowed too much money for carrying charges we refund you even though the amount be as small as one cent. I want you to feel that the Accounting Department will handle all money transactions as conservatively and safely as would a National Bank. J. S. MILLS [photo of J. S. MILLS, Accounting, at right, note by M. K.] After going through your copy of our No. 46 Spring and Summer Catalogue for 1925, I believe you will agree with me in saying that it is the best Catalogue that has ever been issued by an exclusive Northwestern Mail Order House. I know it is the best Catalogue the House of Savage has ever issued and I believe I am in position to judge accurately as I compiled the first catalogue that they published twelve years ago. You will find the illustrations in this Catalogue picture the merchandise just as it is and that the descriptions are accurate. When we say material is "all wool" you can absolutely rely that it is all wool. When we describe a pair of shoes as "solid leather" you can be sure that nothing but leather goes into those shoes. When we make a statement about any article we list to the best of our knowledge, that statement is correct. WOOD JONES [photo of WOOD JONES, Cataloging, at right.] As Merchandise Manager for the M. W. Savage Factories, I am directly responsible for the quality of the merchandise that is listed in this Catalogue; not only responsible to the Company itself, but particularly so to our customers. I want to assure all those who favor us with their patronage that I will not knowingly permit any item of merchandise to be offered to our customers unless the quality and workmanship is exactly as we describe it. Furthermore the selling price must be, not always what the merchandise is worth, but rather as low or lower than you could buy the same piece of merchandise for elsewhere. I will again repeat that anyone buying from us has my personal pledge that they will receive their full money's worth. C. E. VOELKER [photo of C. E. VOELKER, Merchandising, at bottom right.] One hour and forty minutes after your Parcel Post Order goes on schedule it is on its way to the trains. Not so remarkable if only a few orders are considered, but when forty to sixty thousand articles are shipped every twelve hours working time, it is a task that can only be accomplished with the aid of a [t]horoughly trained and efficient operating organization. Probably you would be interested in knowing something about the employees who handle your orders, who make it possible for the Savage Company to ship so many thousand articles every day. Our organization policy provides that all prospective employees be selected with the utmost care, due regard being given to the applicants' education, character, intelligence, age, etc., because we realize that no organization can be more efficient than the caliber of employees put into it. Many years of experience have proven to us that the higher standard of employees, the better and more satisfactory service we can give our customers, and after all SERVICE is what makes satisfied customers. We shall look forward to receiving many orders from you from this catalogue, and we assure you that nothing will be left undone by our organization to give you the best of service. H. W. REITER [photo of H. W. REITER, Operating, at bottom.] (We are no farther away than your Mail Box.) [Page 3]

1925. [Photo of] N. P. BRAHY. 1925. A Presentation of Correct Fashions for Spring & Summer. IF the newest styles from centers of fashion are of interest to you—if you regard with approval an effort to provide the utmost in styles, comfort and serviceability at moderate cost you will welcome this announcement. As you look through the pages of our fashion section, you will be struck by the unusual attractiveness of our selection for this season. You will see many beautiful things—the latest styles, the most charming creations of the season, smart fashion ideas from the style centers of the world embodying accepted lines, fabrics and colorings. Featuring the Newer Coats. Never have we had the good fortune to present such an attractive array of Ladies, Misses and children's coats as the ones now shown. Every coat was selected with great care because it measured up to the "Savage" standard of excellence. All of the new and approved style ideas are cleverly expressed in these smart creations. Novel sleeves are in evidence with buttons, braid and embroidery of unusual design playing an important part in the decorative effect. The fads that live for a brief spell and result in the wearers' dissatisfaction have been omitted. The straight lines are popular with the pencil silhouette a pronounced favorite. Every type has been considered in the styling of these fashionable garments and every purse has been considered in their pricing. Charming New Frocks. The newer ideas of the reigning mode in dresses finds expression in slenderizing lines, some severely straight, others flaring slightly. The fabrics are of unexpected excellence. Tunic and new sleeve styles are features. Every woman who sees these charming dresses will be delighted with their smart styles and elegant fabrics. The more exacting you are, the more deeply will you be impressed with their superiority. They are now ready for your selection in all the new shades at unusually attractive prices. You Can't Help Being Satisfied. I am sure you will find no wider choice of beautiful things no matter how hard you hunt, no matter where you shop. I feel confident that no matter what you need for spring and summer wear, for yourself or the children, you will find something that exactly pleases you in the style that you desire and at the price you wish to pay in the pages that follow. Very Sincerely yours, N. P. BRAHY. LEADING THE FASHION PARADE. The Style of the Season. ALL SILK SATIN FACED CANTON CREPE. MARABOU TRIMMING. On this opening page I am showing you something out of the ordinary in a copy of an imported model direct from the fashionable boulevards of Paris. It will give you an idea of the quality, style and values to be found in our fashion section. Notice the rich dressy appearance or the material and how charmingly it drapes to the figure. The material is one of the favorite Silks of the new season, all silk satin faced Canton Crepe. The Maribou trimming on the sleeves and around bottom of skirt being especially smart. Fancy rosette of self material is a distinctive feature and adds a rich finishing touch to this lovely frock. Corded waistline is gathered in ultra modish manner. It is a creation that any woman can justly rave about. We have spared neither materials nor workmanship to give you this extraordinary stunning frock at an astonishing low price. Colors: Brick Dust, Copen blue, Henna or Olive green. Sizes 34 to 44 in. bust measure. Specify color and size in ordering. Shipping weight, 1½ lbs. 13M1. Price… $12.98. [Page 4]

Always First — — With Fashions Newest. STYLE AND BEAUTY COMBINED. All Wool Poiret Twill Fur Trimmed. FULL LINED. 13M3. The wonderfully chic model is made of a very fine quality all wool Poiret Twill into the season's most popular and graceful lines. The exceptionally stylish collar can be worn either high or low as preferred and fits snuggly around the neck to give wonderful protection as well as excellent style. Collar and cuffs have a narrow fur trimming of genuine Beaverette fur. The unusually chic front closing is held by twenty modish bone buttons. Full lined with beautiful all silk checked crepe. Two neat tailored pockets. Length full 50 inches. Colors: tan or navy. Sizes, 34 to 44 bust. Give color and size. Ship. wt., 3 lbs. Price… $19.98. SATISFACTION IN EVERY LINE. All Wool Cut Polaire. FULL LINED. 13M5. A coat with all the swagger lines and graceful style that the most skillful designers can turn out. It is made of an excellent grade of all wool cut Polaire Cloth in a model that will give most wonderful comfort. Queen Elizabeth style collar trimmed with narrow contrast colored piping of the material as are the becoming style cuffs. Inserted panel is set on bias and has three tabs of the contrast material. Both cuffs and panel are buttoned trimmed. Full lined with fancy striped lingette. Length, 48 inches. Colors: tan, cranberry, gray, henna or reindeer. Sizes 34 to 44 bust. Give color and size. Ship. wt., 3½ lbs. Price… $12.98. SEND TO SAVAGE—MINNEAPOLIS. Dainty Silk Underwear That You Will Like on Page 57. Satisfaction Guaranteed or Money Refunded. [Page] 5

LAST MINUTE MODE. ALL WOOL SERGE. FULL LINED. 13M19. There is nothing to compare with a coat of all wool serge for spring wear. This very becoming model is fashioned of a superior quality all wool double warp serge. Could a collar be more becoming? Large roomy and convertible, it answers all the demands of fashion and is enriched by rows of high quality silk braid—Regulation set in sleeves, braid and button trimmed. The back is effectively trimmed with two long panels of braid stitching. Full lined with durable striped satinette. Length 48 inches. Colors: Navy or black. Sizes 34 to 46 bust. Give color and size. Shipping weight 3 pounds. Price… $11.75. SUPERLATIVE STYLE. ALL WOOL VELOUR. FULL LINED. 13M21. Here is one of the new models much in vogue in New York just now. Fashioned of well woven, soft finished all wool velour in a style that is sure to please you. New Style snap back collar. Full cut sleeves are gathered slightly at cuffs in the new Parisian mode. Two rows of corded stitching surround each sleeve while back of coat near bottom is trimmed with similiar [sic] stitching. Popular one button front closing. Neatly tailored set in pockets. Full lined with mercerized lingette. Length 48 inches. Colors: Peach, tan or dark brown. Sizes, 34 to 44 bust. Give color and size. Shipping weight 3½ pounds. Price… $12.98. IT'S EASY TO ORDER. Satisfaction Guaranteed or Money Refunded. Shoes Embodying the Utmost in Style, Comfort and Quality on Pages 58 to 89. [Page] 8

((Smartness and Distinctive Style Lines)) Descriptions of The Handsome Coats Shown On Opposite Page. All Wool Polaire. 13M23. The lovely, smart straight lines of this all wool Polaire Coat are fashions latest mode, but you should see the soft nap and the splendid tailoring to realize its beauty. The modish sleeves feature smart looking cuffs trimmed with rows of handsome silk braid and are button trimmed. Fetching new style collar. A further touch of distinction is added by the attractive trimming on back consisting of rows of the silk braid topped by silk covered arrowheads (as pictured). The front has the fashionable one button side closing. Full lined with striped sateen. The material is absolutely all wool and will give excellent wear. Colors: Henna, tan or green (as illustrated). Ladies size 34 to 44 bust. Misses' sizes 16 to 20 years. Length 48 inches. Give color and size in ordering. Shipping weight, 4½ lbs. Price… $11.95. All Wool Plaid. 13M25. Dame Fashion has decreed that Plaids are to be more fashionable than ever this season. Just think of being able to get an all wool plaid Coat of this quality at a price so low. The material is of good weight, guaranteed all wool and tailored in a very distinctive manner. Newest style tailored collar. Regulation sleeves are set in and the modish cuffs are button trimmed. Button trimmed pockets are also cuffed in a clever manner. Front has one button closing, while the back is fashionably plain. It seems almost impossible to get a combination of style and quality like this at such an exceptionally low price. It proves our ability to give real values. Length 45 inches. Color: Tan plaids or blue plaids. Ladies' sizes 34 to 44 bust or Misses' sizes 16 to 20 years. Give color and size in ordering. Shipping weight 4 pounds. Price… $7.98. ALL WOOL POIRET TWILL. SILK BRAID TRIM. All Wool Poiret Twill. 13M27. The distinctive style of America's most noted designers is evident in every graceful line of this thoroughly smart dress coat. It is made of superior quality all wool Poiret Twill better known as Poiret Sheen because of its exceptionally fine quality and sheen like appearance. A perfectly pleasing effect is obtained with just the right amount of silk braid trimming on the collar, sleeves and lower portion of coat, not too elaborate, but just a dainty pleasing contrast. The richness of the braid trimming on the new style collar is brought out in a most becoming manner. The new style sleeves are semi raglan, fitting nicely at shoulders and flare slightly on reaching cuffs. Fashionable one button side closing. Richly lined throughout with finest quality Satin De Chine. We guarantee this Coat to give you wonderful service. Length 49 inches. Colors: Navy blue or henna (as pictured). Ladies' sizes 34 to 44 inches bust, or Misses' sizes 16 to 20 years. Give color and size in ordering. Shipping weight, 4 pounds. Price… $18.98. All Wool Angora. 13M29. Real beauty and grace has been combined with an excellent wearing material in the making of this exceptionally Stylish model. Made in the Style that is so popular with women this season, of fine quality, all wool Angora of very fine texture. Insertion of contrast colored Angora and square cloth covered buttons of the material are effectively used as trimming and create a stunning and most charming effect. Regulation set in sleeves. The back is cut full without trimming of any sort. Snap back "Johnny Style" collar. Fashionable one button side closing. Garment is richly lined with exquisite silk romance crepe delightful in appearance, cleverly designed and expertly made. Length 45 inches. Colors: Dark gray (as pictured). Ladies' sizes 34 to 44 bust, or Misses' sizes 16 to 20 years. Give size in ordering. Shipping weight 4 pounds. Price… $17.95. ((DESCRIPTIONS and OTHER COLORS on OPPOSITE PAGE)) SEND TO SAVAGE—MINNEAPOLIS. Satisfaction Guaranteed or Money Refunded. Latest Styles in Shoes for Women on Pages 57 to 69. [Page] 9

((Charming Interpretations of the Spring Mode)) For Descriptions See Opposite Page. Description of Coats and Suit Pictured In Colors On Opposite Page. All Wool Poiret Twill. Fur Trimmed. Full Lined. All Wool Poiret Twill Extremely Smart. 13M33. Exclusive style and perfect workmanship establish for this Coat its air of individuality and of discriminating style. It is developed from all Wool Poiret Twill of superior quality and has the newset [sic] style collar trimmed with pure white, genuine French Coney Fur and offset by braid of a black and white design in a particularly striking manner. The modish cuffs are trimmed in a similar manner. Back drops in fashionably straight line effect while front is held with one-button side closing. Entire wrap full lined with most exquisite lingette. Length, 48 inches. A high class coat in every respect. Colors: Navy blue as illustrated, black or henna. Sizes, 34 to 46 bust. Give color and size. Shipping weight, 3 lbs. Price… $16.98. All Wool Polaire. All Wool Polaire Wonderfully Becoming. 13M35. "Youthfully Charming" is the keynote of this swagger looking coat that shows style in every line and was designed especially for real good service. It is a tailored, all wool Polaire wrap of excellent quality in the popular two tone effect. The fashionable collar, cuffs and pockets are button trimmed. Modish one-button closing. Entire garment full lined with best quality lingette. Length, full 49 inches. An up-to-the-minute coat in every respect and offered you at a price that will be hard to duplicate. Colors: Tan with henna, gray with green or henna with tan as illustrated. Sizes, 34 to 44 bust. Give color and size. Shipping weight, 4 lbs. Price… $9.95. All Wool Velour. All Wool Velour. Beautiful Style. 13M37. The contrast of the bands of wool velour gives much individuality to this Model. The material in this smart coat is best quality all wool Velour noted for its rich looking appearance and style retaining qualities, and the lines are exceedingly becoming. Two toned banding of the contrast colored velour inserted in a panel effect style on collar, sleeves and side of coat. Back is fashionably plain while sleeves are modish semi raglan style and trimmed with beautiful buttons of unique design. Similar style buttons also trim sides of coat and collar. Two tailored pockets. Full lined with handsome Satin De Chine. Coat, full 48 inches long. Colors: Tan with cranberry red or dark brown with cranberry red. Ladies' and Misses' sizes, 34 to 44 bust. Give color and size. Shipping weight, 3¾ lbs. Price… $13.75. All Wool Flannel Ensemble Suit. All Wool Flannel Ensemble Suit. 13M39. No lovelier style will be shown anywhere this season. In the big cities or the smaller towns nothing can exceed this costume for becoming charm, authoritative fashion, for good common sense dressiness. Dame Fashion has decreed that two-piece ensemble suits will be all the craze this season. This model developed of finest all wool French Flannel has been so painstakingly thought out, so sensibly developed, that any woman may be proud to own and wear it. The dress is undeniably stunning and may be worn separately. Sleeve edges, neckline and vestee bound with flannel to match coat. Buttons trim vestee. Broad hem of skirt of contrast colored flannel to harmonize with coat. Narrow all around belt. The coat which may be worn with another frock if desired is trimmed with silk stitching and buttons similar to those used on vestee. The stylish collar, edging down front, insertions and facing on sleeve cuffs are of wool flannel to match dress. One button front closing. Colors: Green with Tan trimming (as pictured) or Tan with Green trimming. Women's and Misses' sizes, 34 to 44 bust. Give color and size. Shipping weight, 4 pounds. Price… $19.98. IT'S EASY TO ORDER. Satisfaction Guaranteed or Money Refunded. Dainty Shoes That Will Certainly Please You, on Pages 58 to 75. [Page] 10