Cover, front page or title page of the mail order catalog no. 130 of the B. Altman & Company department store from New York City, N.Y., U.S.A., for spring and summer 1924. The company was then located on 361 Fifth Avenue and Madison Avenue between Thirty-Fourth St.-Thirty-Fifth St., New York City. Book of STYLES. Spring and Summer 1924. B. Altman & Co. FIFTH AVE. – MADISON AVE. THIRTY-FOURTH ST. – THIRTY-FIFTH ST. TELEPHONE – MURRAY HILL 7000. NEW YORK

Altman Standard typifies three principles: Character. Quality. Price Fairness.

THE STORE'S GREAT RESOURCES. MANY elements contribute to the combined resources of this establishment; many factors render it possible to make these facilities flexible and usable… . To take, in a cursory glance, the important part that location alone plays and the immense area that the store covers. Possibly at the most famous corner of New York, certainly on the most famous avenue in the world, it extends from street to street, and from avenue to avenue, a city square block, 420 feet long, 200 feet wide, a total area of, approximately, 84,000 square feet, rising on the Fifth Avenue side eight and a half stories above street level, and on the Madison Avenue side thirteen stories… . HERE the flood-tide of metropolitan shopping may be observed against a back-ground which expresses in every note the most modern achievements in architectural and engineering science… . Space, ventilation, light, heat, the physical requirements under the control of machinery which supplies the store with motor power; such features as a conveyor system with canvas-belted traveling platforms leading direct to the great packing rooms, with outlet to the delivery system embracing Greater New York and its environs; an artificial refrigerating plant, with cork-sheathed vaults, covering a huge area, for the safeguarding of furs, draperies and rugs; workrooms where hundreds of expert craftsmen are daily employed, the most improved processes in use—these are but a few of the physical features which it has been no easy task to evolve, no easy task to keep in constant operation… . THE greater and more intricate task lies in the constant assembling of merchandise from all parts of the world—merchandise befitting so spacious and splendid a background. This task has resulted in filling all of the great selling floors of the store with assortments of compelling beauty and fascinating interest… extensive, and of a vast completeness and variety… . AND it will be readily seen that when selection is so ample a Catalogue of limited proportion can portray, comparatively speaking, only a small representation from each department. But every effort has been made in this enlarged edition to present so much that is charming in the mode, so much that is decorative and utilitarian in the home, that it should prove a helpful shopping medium… . AS an adjunct to the Catalogue, there is the Mail Shopping Bureau, with its large staff of experienced shoppers, schooled in the store's resources, and who will make any selection desired, whether pictured in the Catalogue or to be found elsewhere in the store's assortments. There is, in addition to this service, the Correspondence Department, whose special province it is to answer any inquiry relating to individual shopping requirements, to solve the most vexatious problem, and to give any desired information on matters of dress which the Catalogue may not supply… . IT is these resources which B. Altman & Co. consider worthy of the continued confidence of their patrons throughout America, in the Spanish-speaking countries as well as in foreign territories. B. ALTMAN & CO. FIFTH AVENUE—MADISON AVENUE. THIRTY-FOURTH STREET—THIRTY-FIFTH STREET. NEW YORK. Telephone, MURRAY HILL 7000. The merchandise illustrated and described herein is assembled on the SIXTH FLOOR. Copyright, 1924, by B. Altman & Co. [Page 1]

B. ALTMAN & CO., Fifth Avenue, NEW YORK. 69100. Black-and-silver embroidery on a frock of black flat silk crepe, and a cape of the material, with embroidered collar, meet the present demand of the mode for the three-piece costume. Plaited panels are introduced at each side, and the whole idea rather sets the keynote for the new season; sizes 34 to 44 (may be specially ordered in sizes 16 and 18 years) … $82.00. 69100A. The same model may be specially ordered in all-black or all-cocoa… $82.00. 69101. The new three-quarter length coat, with three-quarter length blouse and a wrap-around skirt, show a new adaptation in the three-piece costume. The material of the skirt and coat is a navy blue charmeen, and the blouse is a bluet printed crepe, with straps of the charmeen… $95.00. 69101A. The same model in all-navy blue, with the blouse embroidered in self-color and gilt, or mocha with self-color and gilt; also in all-black… $90.00. 69101B. The same model may be specially ordered as a two-piece suit; in all-navy blue or all-black… $68.00. 69102. Three-piece costume (frock and coat) of navy blue charmeen, with the blouse section of Mexican red crepe de Chine. The embroidery is in self-color and gilt; the coat may be worn closed at the waistline; also in all-tan, with self-color and gilt embroidery… $72.00. 69102A. The same model may be specially ordered in all-navy or all-black… $72.00. 69102B. The same model, of dark blue wool twill (coat and skirt only), with self-color embroidery… $48.00. Sizes 34 to 44; size 46 may be specially ordered. The skirts of the tailored suits illustrated are cut on the new lines, with flat back and low waistline, and are made with ample fullness. [Page] 2

No. 130—SPRING and SUMMER—1924. 56S106. Navy blue wool twill, trimmed with black silk braid. The box coat is made with slashed pockets and a breast pocket. Wrap-around skirt… $36.00. 56S106A. The same model may be specially ordered in black… $36.00. 56107. New features characterize this costume suit, the skirt and coat of which are of pencil-striped wool twill, navy blue with white stripe. The skirt buttons with silver ball-buttons to a smart detachable blouse of white washable silk, which closes with silver buttons. The collarless coat fits snugly under the collar of the blouse; also in black-and-white stripes. Two illustrations are shown with and without the coat… $78.00. 56108. Navy blue wool twill and a detachable vestee and high collar of white pique suggest the smartness of the tailored mode, accentuated by white bone buttons. The scarf of the material attached to the coat may be worn in various ways. Wrap-around skirt… $59.00. The Misses' Suits illustrated are in sizes ranging as follow: 14 years, 32 inches bust; 16 years, 34 inches bust; 18 years, 36 inches bust; 20 years equivalent to 38 inches bust. [Page] 3

B. ALTMAN & CO., Fifth Avenue, NEW YORK. 69112. The fashionable cape lines are seen in this charming three-piece costume suit (frock and cape). The material is a blister silk crepe, and the embroidery which appears on the frock is in self-color silk, a straight-line model, giving a panel effect from the back; in navy blue or cocoa; 34 to 44 (may be specially ordered in sizes 16 and 18 years) … $65.00. 69112A. The same model may be specially ordered in all-black or all-white… $65.00. 69113. Three-piece costume suit. The skirt section is of Pasadena silk of beautiful luster, and the blouse is of plaited georgette crepe trimmed at the side with the silk in a scalloped outline. The coat is unlined and is made with the fashionable scarf-collar, which may be worn in a diversity of ways; in all-tan or all-black; 34 to 44 (may be specially ordered in sizes 16 and 18 years) … $58.00. 69113A. The same model may be specially ordered in a charming shade of cocoa, navy blue or white Canton crepe, with the blouse section of self-color georgette… $58.00. 69S114. Three-piece costume suit of flannel (frock and unlined sleeveless coat). Faggoting in contrasting silk is introduced on the frock, and an unusual and interesting idea is seen in the trimming of Roshanara silk; in tan with cocoa or bluet with gray… $32.50. 69S114A. The same model may be specially ordered in pigtail blue, artichoke-green, all-white or all-black… $32.50. 69S114B. The model may be specially ordered in Roshanara silk, in all-navy blue or all-cocoa, all-white or all-black… $49.50. 69S115. Of navy blue wool twill, for formal wear, with embroidery in self-color silk on the smart coat. Wrap-around skirt… $45.00. 69S115A. The model may be specially ordered in all-tan or in all-black…. $45.00. Unless otherwise specified Women's Tailored Suits are in sizes 34 to 44; size 46 may be specially ordered. The skirts of the tailored suits illustrated are cut on the new lines, with flat back and low waistline, and are made with ample fullness. [Page] 4

No. 130—SPRING and SUMMER—1924. 69S119. A plaid effect (not too pronounced) in the smart tweed is employed in this suit, with wrap-skirt and coat cut on extremely good lines, with pockets; in gray with blue stripes or dark tan (invisible check) … $32.50. 69S119A. The same model may be specially ordered in plain flannel; in tan, navy, artichokee-green or pigtail-blue; with coat unlined… $29.50. 69S120. Tailleur of black-and-white striped wool twill. Its severe smartness will commend itself to the woman of chic taste… $42.50. 69S120A. The same model in all-black or all navy-blue… $39.50. 69S120B. The same model may be specially ordered; coat single-breasted (see small sketch); in all-navy blue, all-tan or all-black… $39.50. 69121. Tailleur of navy blue twill. Wrap-around skirt. The coat is finished with a very fine quality of black silk braid; also in black-and-white striped twill… $59.00. 69121A. The same model may be specially ordered in tan covert or Oxford mixture, or in all-black wool twill… $59.00. 69S122. Tailleur of navy wool twill. A wrap-around skirt, with the coat bound smartly with black silk ribbon… $39.50. 69S122A. The same model may be specially ordered in black… $39.50. Sizes 34 to 44; size 46 may be specially ordered. The skirts of the tailored suits illustrated are cut on the new lines, with flat back and low waistline, and are made with ample fullness. NOTE—The smart Boutonnieres and Fobs, worn with these models, can be supplied by B. Altman & Co. [Page] 5

B. ALTMAN & CO., Fifth Avenue, NEW YORK. Please refer to page 3 for the sizes in which the Misses' Suits illustrated are obtainable. 56S126. Sports suit of imported tan tweed. The box-coat has patch pockets with tailored flap and a notched collar. Wrap-around skirt… $25.00. 56127. Charmeen (a very soft surface wool twill) is employed in this charming model. The coat is a really beautiful example of the new mode, suggesting the Mandarin style. The self-color cording and the two-toned embroidery are most interesting, and the fabric itself is in graystone or navy blue… $58.00. 56S128. Sports suit of light gray tweed; a double-breasted coat and wrap-around skirt. This is a particularly smart model… $34.00. 56S129. Hair-lined striped wool twill, navy blue with white stripe, is employed in this suit, the coat of which is trimmed with bone buttons. The sleeves show a new tendency, and the pockets are smartly fashioned… $42.00. [Page] 6

No. 130—SPRING and SUMMER—1924. 56131. Charming costume suit. The skirt and coat are of navy or tan twill, and the separate blouse is of novelty silk, combining navy-and-tan or tan-and-brown, most effectively… $64.00. 56132. Navy blue wool twill, with detachable waistcoat of white pique. This is a strictly tailored model, suitable for the younger set and the youthful looking woman. Wrap-around skirt; noticeably smart… $58.00. 56132A. The same model may be specially ordered in black, with waistcoat of white pique… $58.00. 56S134. The smartest of materials is used in this suit—a plaid wool tweed which has a stitched effect. In tan with the plaid effect in orange. Wrap-around skirt… $39.00. 56S134A. The same model may be specially ordered in plain navy blue wool twill… $39.00. 56S133. Sports suit of checked velour, in tan-and-brown, combined with plain brown twill. Extremely youthful and chic… $45.00. Please refer to page 3 for the sizes in which the Misses' Suits illustrated are obtainable. [Page] 7

B. ALTMAN & CO., Fifth Avenue, NEW YORK. 70S100. This Paris model reveals the beautiful and intricate technique of rhinestone and crystal embroidery. The foundation of the frock is a georgette crepe, in the brilliant coral shade; and also in black or white; sizes 36 to 44… $47.50. Accessories from B. Altman & Co. 70S101. The mannequin, poised against the very effective screen, wears a French gown of crepe de Chine; in Saxe blue or jade, with a mass of crystal embroidery. The girdle line is somewhat Egyptian in treatment. This frock also in white and crystal; 36 to 42 and 18, 20 yrs. … $42.50. 70102. The stately young mannequin above also wears a French gown; the material a georgette crepe in French blue, gold or orchid. Brilliant embroidery, combining crystal and silver, accentuates the silhouette; sizes 36 to 44… $58.00. Unless otherwise specified, the Women's Dresses illustrated on pages 8 to 17, inclusive, are supplied as follows: Bust: 36… 38… 40… 42… 44 inches. Waist: 32… 34… 36… 38… 40 inches. Entire length of dress, taken from the center back of neckline to hem of skirt: 49… 51… 52… 53… 53 inches. In special orders for size 46 inches bust, the waist measurement will be 44 inches, and the entire length of dress, taken from the center back of neckline to hem of skirt, 53 inches. Where 18 and 20-year sizes may be specially ordered in Women's Dresses, the sizes and skirt lengths will be as follow: 18 years, skirt length 49 inches; 20 years, skirt length 50 inches. [Page] 8