Fashion from 1916 to 1933

Welcome to the successor site of! On you currently find 9344 pages with fashion illustrations from European and US-American magazines and mail-order catalogues from the time between 1916 and 1933. I wish you a lot of fun on your journey through the golden years of fashion!

  • Modenschau – March 1928

    Mar 12, 2023 — 

    A preview of spring and summer fashions was provided by Modenschau issue no. 183 for March 1928. One-sided fabric draperies and pointed skirt panels gave afternoon dresses a new feminine touch, while street suits and costumes still remained decidedly masculine.

    Fully digitized, translated and readable are the articles "The Housewife's Eight-Hour Day," "The Main Clash in the Family. Mother and Daughter" and "In Defense of the Mother." You will now find on over 9,300 pages.

  • Modenschau – February 1927

    Feb 19, 2023 — 

    "When winter is drawing to a close, but there is still little sign of spring," the woman of the nineteen-twenties began to think about her spring wardrobe. In addition to the knee-short skirt and low waistline, Modenschau issue no. 170 for February 1927 presented styles with slightly puffed lower sleeves or deep and wide set-in sleeves.
    Articles were devoted to the well-groomed hair of the fashionable lady of 1927 (p. 1) or to the "Gentleman in Spring" (p. 5), an article dedicated to men's fashion.

  • Chicago Mail Order Co. 1932-33

    Jan 28, 2023 — 

    Hollywood stars such as Lila Lee, Claudia Dell and Sidney Fox advertised the latest fashions in the Chicago Mail Order Co. catalog for fall and winter 1932-33 now with 150 pages online instead of 39. Flamboyant fur collars and spiraled sleeves gave the coats a luxurious touch amid the Great Depression. Puffed dress sleeves and ladies' hats tilted to one side of the face were fashionable.

    Today, you will find over 9,200 pages in the database.

  • Modenschau – December 1928

    Dec 24, 2022 — 

    Modenschau Issue No. 192 for December 1928 was a special edition with 88 pages. The issue featured several pages of the most beautiful evening fashions for the 1928/29 ball season. While the daytime fashion still followed the uniform line, the evening gowns presented a tendency to lengthen the skirt and the new higher waistline. A colorfully illustrated gloss takes the reader into the fashions of the past.

    You will now find over 9,100 pages in the database.