Fashion from 1916 to 1933

Welcome to the successor site of! On you currently find 10039 pages with fashion illustrations from European and US-American magazines and mail-order catalogues from the time between 1916 and 1933. I wish you a lot of fun on your journey through the golden years of fashion!

  • Modenschau – November 1928

    Nov 26, 2023 — 

    Pointed skirts or one-sided extensions of the evening dress heralded the return of the feminine fashion line. The Modenschau issue No. 191 for November 1928 featured full six pages of evening wear, with articles on the "Tragic Downfall of Famous Women," Moroccan women "Behind Bars and Veil," and useful tips on "Napkins as Table Decorations."

    Thanks to this update, you can now find more than 10,000 pages on!

  • Modenschau – October 1928

    Oct 29, 2023 — 

    In the course of the fall season, the Modenschau issue no. 190 for October 1928 presented a large selection of fall and evening fashions. Although a fundamental change in fashion was still lacking, the skirts of evening dresses were slowly becoming longer again.

    Articles in the magazine highlighted "The Bachelorette and Her Home," raved about Dresden, the Saxon "Florence on the Elbe," dared a look at "India's Women's World" or reported on "Wives in the profession."

  • Bellas Hess & Co. 1920-21

    Sep 17, 2023 — 

    Another 100 pages from the Bellas Hess & Co. Catalog for fall and winter 1920-21 are now online. Fall fashions in 1920 featured a still high waistline and calf-length skirts, as well as a penchant for extensive embroidery. The widened waistline was popular, achieved by panels of fabric falling loosely at the sides, hoop skirt-like drapery (paniers), protruding pouch-like bouffant fabric, or redingote-style tunics.

    You will now find over 9,900 pages on

  • National Cloak & Suit Co. 1923

    Aug 27, 2023 — 

    Another 100 pages are published from the National Cloak & Suit Co. catalog for spring and summer 1923. The New York mail-order company sold hand-embroidered blouses (p. 81) and underwear from Puerto Rico (p. 209) or Japanese habutai and pongee silk fabrics (pp. 272-273). In addition, the flat and "boyish" bust established itself as the new fashion line for brassieres in 1923 (p. 216).

    As of today, you will find over 9,800 pages in the database.