Fashion from 1916 to 1933

Welcome to the successor site of! On you currently find 7418 pages with fashion illustrations from European and US-American magazines and mail-order catalogues from the time between 1916 and 1933. I wish you a lot of fun on your journey through the golden years of fashion!

  • La Coquette – September 1924

    Sep 11, 2021 — 

    The French version of the German Modenschau La Coquette No. 140 for September 1924 showed on 20 pages the latest transitional models for the approaching fall season. For fall 1924 the basic line of fashion presented itself smooth and barely fitted. Fashion showed particular attention to practical coat dresses as well as calf-length, tight sheath skirts. Long smock blouses or models with tunics were much in vogue.

    You will now find over 7,400 pages in the database.

  • Chicago Mail Order Co. 1931

    Aug 22, 2021 — 

    To mark the end of summer, 118 new pages from the Chicago Mail Order Co. catalog for spring/summer 1931 are published todaypreviously only 38 pages were online. In vogue were forehead-revealing hats for women and dresses with calf to ankle-length skirts. Low prices were referred to everywhere in the catalogthe decline in demand led to deflation in 1931, which was clearly reflected in the catalog prices.

    At you will now find over 7,300 pages.

  • La Coquette – July 1926

    Jul 19, 2021 — 

    The French edition of the German fashion magazine Modenschau ran under the title La Coquette from 1923 to around 1941. The first issue to appear on today is La Coquette No. 162 from July 1926.

    It features 28 pages of summer, afternoon and sports dresses, cape ensembles, bridal wear, children's wear, and swimwear about 100 models. The issue includes two pages in color and four with fashion photography.

  • Philipsborn's Co. 1921

    Jun 30, 2021 — 

    Women's fashion was colorful in the Philipsborn's catalog for spring and summer 1921. Skirts of pleated material or with pleated inserts, draped tunics, aprons, and loosely falling fabric panels emphasized the hip and width of women's dresses in 1921. Colorful embroidery and protruding ruffle trim were other fashion features. 220 pages from the catalog are now online—previously there were only 90.

    In the database of you will now find over 7,200 pages.