Fashion from 1916 to 1933

Welcome to the successor site of! On you currently find 10446 pages with fashion illustrations from European and US-American magazines and mail-order catalogues from the time between 1916 and 1933. I wish you a lot of fun on your journey through the golden years of fashion!

  • Philipsborn's 1924

    Mar 17, 2024 — 

    In 1924, the Chinese tile game Mah-Jongg created a craze in the USA, which also spread to mail order companies. The Philipsborn's catalog for spring and summer 1924, which is now online with 250 pages, features Mah-Jongg sandals (p. 163), Mah-Jongg jewelry and the game itself (p. 105). Ladies' dresses and clothes were available to be ordered in the fashion colors Chinese red or Chinese blue.

    You can now find over 10,400 pages on

  • B. Altman & Co. 1924

    Feb 18, 2024 — 

    The slim fashion line, which fell straight from the shoulders to the hem, had firmly established itself by 1924. In the newly uploaded B. Altman & Co. for spring and summer 1924, you will find 134 pages of day, afternoon and elegant evening wear in the upper price range for women. Furthermore, you will find sportswear, swimwear, underwear, corsets, children's fashion and, to a limited extent, fashion for men.

    The database now comprises more than 10,300 pages.

  • Stern Brothers & Co. 1917

    Jan 21, 2024 — 

    The barrel skirt started to replace the wide war crinoline in early 1917, while the war in Europe also became a strain on US trade. The catalog of the New York City department store Stern Brothers & Co. for spring and summer 1917 sold on 68 pages women's suits, afternoon and evening dresses, underwear, shoes, girls' and boys' clothing, household textiles and to a limited extend men's clothing.

    You can now find over 10,200 pages on

  • Bellas Hess & Co. 1923-24

    Dec 24, 2023 — 

    Shoes with Egyptian ornaments, handbags with tooled pharaoh heads and belts made of metal rings brought a touch of the exotic to the Bellas Hess & Co. catalog for fall and winter 1923-24 another 101 pages from the catalog are now online. The straight silhouette with a low waistline had established itself. Alongside coat dresses, bell sleeves and pleated fabrics, richly embroidered costumes were very much in fashion.

    You can now find over 10,100 pages on