Fashion from 1916 to 1933

Welcome to the successor site of! On you currently find 7660 pages with fashion illustrations from European and US-American magazines and mail-order catalogues from the time between 1916 and 1933. I wish you a lot of fun on your journey through the golden years of fashion!

  • Philipsborn’s 1919-20

    Nov 14, 2021 — 

    With 244 pages, Philipsborn's Fall and Winter catalog for 1919-20 is now completely online with all original English item descriptions previously only 130 pages have been published. Women's dresses and skirts in 1919 featured the peg-top silhouette through protruding pockets or draped fabric and tapered to the hem of the skirt. Double ruching or frills standing up both sides or scroll embroidery were distinctive fashion notes.

    You will now find over 7,600 pages on

  • Modenschau – October 1931

    Oct 24, 2021 — 

    In the October 1931 issue of Modenschau No. 226, the first transitional models for the winter of 1931/32 were presented. Evening coats and elegant dresses for society in slim, graceful lines alternated with children's fashions, visiting, afternoon and wedding dresses. Articles were devoted to "language as a mirror of the times," the "nervous child," or the "lady's stocking."

    You will now find over 7,500 pages on

  • Hamilton Garment Co. 1921-22

    Sep 25, 2021 — 

    The New York department store Hamilton Garment Co. presented the collection for the cold season in the fall/winter catalog 1921-22. The deep waistline began to prevail. Costumes and dresses were enhanced with intricate embroidery. Four exclusive fur coats were of silk seal plush and mole cloth with fur collars and cuffs of Kolinsky coney (rabbit), beaver or Australian opossum. Fur scarfs and chokers made of Siberian wolf, Macedonian goat, red fox, southern sable, squirrel or marmot were every elegant lady's dream.

  • La Coquette – September 1924

    Sep 11, 2021 — 

    The French version of the German Modenschau La Coquette No. 140 for September 1924 showed on 20 pages the latest transitional models for the approaching fall season. For fall 1924 the basic line of fashion presented itself smooth and barely fitted. Fashion showed particular attention to practical coat dresses as well as calf-length, tight sheath skirts. Long smock blouses or models with tunics were much in vogue.

    You will now find over 7,400 pages in the database.