Die Schuhmode, Issue #2, April 1931

Quarterly issued German shoe trade journal Die Schuhmode (Eng. The Shoe Fashion, subtitle: Fashion Magazine for Elegant Women's, Men's, Children's and Sports Shoes), Vol. 6, No. 2 for the 2nd quarter, published in April 1931. Published by Verlag Muenchner Buchgewerbehaus M. Mueller & Sohn, Munich.

Total pages: 36 (completely online)

Scan size: 24.7 x 30.6 cm / 9.72 x 12.05 in

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36 Pages

Title page or cover of the quarterly German shoe trade magazine Die Schuhmode (Eng. The Shoe Fashion, subtitle: Fashion Magazine for Elegant Women's, Men's, Children's and Sports Shoes), Vol. 6, issue No. 2 for the 2nd quarter, published in April 1931. Editor and publisher: Muenchner Buchgewerbehaus M. Mueller & Sohn, Munich. Title illustration/title drawing: "Cordier" (Eugen Maria Cordier, 1903-1974).

Blank page.

P. 1

Die Schuhmode [Eng. The Shoe Fashion. Subtitle:] Fashion Magazine for Elegant Women's, Men's, Children's and Sports Shoes. CONTENTS: When the Sun Shines…… page 3. The Afternoon and Formal Shoe…… " 4. Spring Approaches on Silent Soles…… " 8. The Trotteur and Promenade Shoe…… " 9. Paris Notes…… " 12. Sports Shoes…… " 16. The Evening Shoe…… " 18. Hello, Hello…… " 19. Shoes, a Collectible…… " 21. The Men's Shoe…… " 25. Model Description [in German]…… " 28. Children's Shoes…… " 31. Description of the models [in English]…… " 32. Editor and publisher: Muenchner Buchgewerbehaus M. Mueller & Sohn, Munich. Editorial office: Theodor Haag, Munich; Telegram address: Katalogmueller, Munich. Telephone number 20300; bank account: Deutsche Bank und Disconto-Gesellschaft, Munich branch, Lenbachplatz; postal checking account Munich number 4279. Schuhmode is published quarterly in January, April, July and October. The annual subscription costs 18.— Marks for Germany, including delivery, and must be paid for in advance; single issues cost Mark 4.50 cash on delivery only, plus postage; abroad at a special rate. Subscriptions continue for a quarter of the year unless cancelled at least 4 weeks before publication of the new issue. [Page 1]

P. 2

DIE SCHUHMODE [Eng. THE SHOE FASHION]. Lady in an ensemble wearing elegant pumps. The lower sleeves of the coat are trimmed with fur. Photo: Atelier Alexander Binder, Berlin. Image on the left: Brown wooden sabot in openwork from 1820. Museum Cluny, Paris / Illustration right: Yellow silk covered with Venetian lace. Front vamp or upper and tongue part made of one piece. High heel and pointed shape. "Salle Yantory", Museum Cluny, Paris. [Page] 2

P. 3

Article: B., Ly., When the Sun Shines. From Our Paris Correspondent (by Ly. B., unknown author). [Photo above:] Black and white suede shoe with cross clasp, crocodile leather front vamp decoration and covered heel. Lace half shoe of black kid with gray lizard lace decoration, back counter and covered heel. Model: Siegmund Reiß, Berlin. Photo: Bruno Winterfeld, Berlin. [Photo below:] Italian shoe from the 17th century. Parchment-colored leather decorated with rosettes of pink and gold ribbon. Very high heel and 1 cm thick leather bottom sole. Museum FOUGERE, Paris. [Page] 3

P. 4

Article: N. N., The Afternoon and Formal Shoe. Heinrich Heine says: "A beautiful hand adorns the whole man." This also applies to the foot and—because it cannot be shown bare—thus to the SHOE. 55. Elegant promenade shoe, brown kid with cedar coloured kid insertion and buckle of bone to match. Black marorain robe. Model: Maggy Rouff, Paris. Shoes: pink crepe de chine with silver leather applications. Model: Julienne, Paris. Photo: Scaioni, Paris (Egidio Scaioni, 1894-1966). [Page] 4

P. 5

Die Schuhmode [Eng. The Shoe Fashion.] 56. Reddish brown kid with sand-coloured fancy leather front and lace insertion; ornamental stitching. 57. Dress shoe; quarter of red material, grey lizard front; strap ornamentation and heel in black patent leather. A pretty foot in a pretty shoe is more easily forgiven for stepping off the path. Drawing/illustration: "Cordier" (Eugen Maria Cordier, 1903-1974). [Page] 5

P. 6

58. Choice lace shoe, hazelnut kid with cedar coloured kid front and lizard ornamentation. 59. Blue kid lace shoe with dark-blue kid toe-cap, quarter and faced heel. Black lizard with kid counter and vamp decoration. Models: Salon Grith, Berlin. Photo: Studio Bruno Winterfeld, Berlin (1890-?). Reptile shoes: Dark blue suede shoe with ostrich leather vamp. Black patent shoe with snake upper or vamp. Gray nubuck with snake vamp and covered heel. Models: Weiß Brothers, Berlin. Photo: Studio Bruno Winterfeld, Berlin (1890-?). [Page] 6

P. 7

Die Schuhmode [Eng. The Shoe Fashion.] 60. Grey lizard with patent leather front and heel; ornamental perforation; pearl-buckle. 61. Café au lait kid front with cedar-coloured kid lace-insertion and quarter; cut out on the sides; ornamental perforation. 62. Blue kid pumps with grey insertion; leather tie; black mat kid passepoil. [Page] 7

P. 8

Article: Fri-Val, Spring Approaches on Silent Soles (by Fri-Val, unknown author.) 63. White elk-leather trimmed with black plaiting. 64. Plaited shoe, lime-green kid, white and black interlaced. 65. Plaited shoe, light-brown and white. Heel, instep and quarter light brown. 66. Summer shoe of grey linen and brown calf leather. 67. Sandal of linen and light brown calf; brown lacing. Drawing/illustration: "Cordier" (Eugen Maria Cordier, 1903-1974). [Page] 8

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