The Designer, Issue #3, January 1918

Fashion illustrations and editorial content from the U.S. women's and fashion magazine The Designer, Vol. 47, No. 3, January 1918. Published by the Standard Fashion Company, New York City, N.Y., U.S.A.

Total pages: 52 (50 pages online, page 1/2 missing)

Scan size: 28.4 x 40.6 cm / 11.18 x 15.98 in

Browse Magazine

50 Pages

Cover of the U.S. women's and fashion magazine The Designer, Vol. 47, No. 3, January 1918. Published by Standard Fashion Company, New York City, New York, USA. Cover illustration/title drawing: F. Y. Cory (Fanny Young Cory, 1877-1972).

Advertising: Full page ad, “You Have Improved Wonderfully Since Using This Cream—YOUR skin is now so soft and smooth and clear that you look years younger; and there's not a bit of roughness or chapping when you return from shopping or motoring. I know it's all due to the intelligent care of your complexion and the daily use of Hinds Honey and Almond Cream. There is something in this cream that makes the skin soft almost as soon as it's applied, and, you know, soft skin seldom roughens or chaps. My mother used this cream for "catchy fingers" when I was a boy and now, you tell me, everybody who knits or sews uses it. It is really a household necessity. Men's hands chap easily and their faces are tender after shaving but Hinds Cream always keeps my hands and face in fine condition. Hinds Cre-mis Talcum, like the scent of old-time gardens, soothes with its delicious fragrance and velvety fineness. Its pleasures and benefits are now shared by a legion of mothers and babies. Hinds Cream Soap is adding to the health and beauty of many households by the unusual cleansing and softening effect of its creamy lather. Equally good in soft or alkaline water. Many women are writing for SAMPLES. Be sure to enclose stamps with your request; 2c for Cream, 6c for trial cake of Soap, 2c for miniature can of Talcum. Hinds Cream Toilet Necessities are selling everywhere, or will be mailed, postpaid in U. S. A., from Laboratory. Hinds Cream in bottles. Hinds Cold Cream, tubes and jars. Hinds Cream Soap. Hinds Cre-mis Talcum”. A. S. HINDS, 213 West Street Portland, Maine, USA. Illustration/drawing: Charles Chase Emerson (1874-1922).

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Article (Editorially Speaking). N.N., The Crops We All Must Raise this Winter. Illustration/drawing: Julius G. Sommer (biographical Data unknown). [Page] 3

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Advertising: Full page ad, "SAVE THE FATS—We are the world's greatest fat wasters. Fat is food. Butter is essential for the growth and health of children. Use butter on the table but not in cooking.—United States Food Administration. The Government Says: 'Use No Butter in Cooking.' YOU are fortunate in having Crisco because by using it you easily can carry out the wishes of the Food Administration. Crisco gives perfect satisfaction in all war-time recipes calling for ‘butter substitutes’ and in fact in any recipe in which you have been accustomed to use butter. But Crisco does more than this. It is a shortening of such purity and richness that it makes foods delicious. CRISCO—For Frying-For Shortening-For Cake Making. Use it for frying and you get the real flavors of the food, for Crisco has neither taste nor odor, and it does its work so quickly little fat is absorbed. Crisco is a general cooking fat that quickly proves its all round usefulness and economy. As it comes in new one pound, sanitary, air tight packages the housewife who prefers to buy shortening in small quantities now easily can buy Crisco. It costs no more than lard out of an open pail. A Useful Book For You. 'Balanced Daily Diet' is a book by Janet McKenzie Hill that should be in every household library. It is a timely and valuable work. The editor of 'American Cookery' writes with the authority of an expert. She tells of foods that help build the body and keep the mind active. Menus for every month are given with many new recipes for economical foods. It is illustrated in colors and contains the interesting Story of Crisco. Published to sell at 25 cents, we will send you a copy for five 2-cent stamps. Address Department B-1, The Procter & Gamble Company, Cincinnati, Ohio." Illustration/drawing: unknown/illegible signature. [Page] 4

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Cover of the U.S. women's and fashion magazine The Designer, Vol. 47, No. 3 from January 1918. Article: Ferguson, Elsie, The Society Girl and the War. By Elsie Ferguson (1883-1961). The photograph shows Elsie Ferguson wearing an evening dress holding a feather fan in her hand. The caption reads "From a photograph by Ira E. Hill [sic!]; posed expressly for The Designer. MISS FERGUSON is one of the few members of her profession who are eagerly welcomed by the most exclusive New York society. She is accordingly at home in these circles and is peculiarly qualified to write of and for the society girl. It is hardly necessary to add that her standing as an actress is in the front rank." Photo: Ira Lawrence Hill (1877-1947). [Page] 5

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Article: Kiser, Samuel Ellsworth, Laurette and I Assume a Responsibility. By Samuel Ellsworth Kiser (1872-1942). The captions of the three drawings read "A baby has a displacement, the same as a warship", "'Charles!' she cried. 'Hurry! I can’t hold him any longer'" and "The baby did not seem aware of our desire to proceed secretly". Illustrations/drawings: Lucile Patterson Marsh (1890-1978). Page 6—THE DESIGNER, JANUARY, 1918

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Article: Wilson, Edna Erle, Crossed Trails. By Edna Erle Wilson (Edna Erle Wilson Messer?, 1888-1959). The caption of the drawing reads "'Have you any excuse to offer, Miss Blake?' It was with an effort that Frazier kept his voice steady." Illustration/drawing: Herman Pfeifer (1879-1931). Page 7—THE DESIGNER, JANUARY, 1918

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Christmas Among the Stars. The eight photographs show different movie stars of the silent film era wishing Merry Christmas and a Happy New Year to the readers of The Designer. The captions read "Don't bother us about Santa Claus. Mama says every woman in the United States must be a Santa Claus this year, so we are going to send all of our presents to the soldiers in the trenches", signature of Jane Lee (1912-1957) and Katherine Lee (1909–1968), "Wishing you a Merry Christmas and hoping Santa Claus will bring you a dolly with hair like Annabelle's", signature of Aida Horton (1912-1983), "A Christmas-tree laden to the topmost branch with good things for the New Year, is my sincere wish for every Designer reader", unknown signature, "Merry Christmas and a Happy New Year!", signature of Vivian Martin (1893-1987), "Dear Designer readers—My wish for you is that every branch of your Christmas-tree will carry a bundle of happiness for 1918", signature of Helen Marguerite Clark (1883-1940), "I hope your Christmas stocking will be as big as this one and hold a lot of steam-cars and electric trains. Don't you?", signature of Bobbie Connelly or Robert Joseph "Bobby" Connelly (1909-1922), "Hoping your Yuletide will be merry", signature of Ethel Clayton (1882-1966) and "May your Yuletide be merry and your New Year a serial of happiness in twelve episodes", signature of Corinne Griffith (1896-1979). Photos: courtesy of Fox Film Corporation; Vitagraph; Paramount; Famous Players and World Pictures. Page 8—THE DESIGNER, JANUARY, 1918

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Article: Gauss, Marianne, The Gipsy Call. By Marianne Gauss (1873-1966). Accompanying the serial two drawings are shown. The captions read "He rode the way the sound had gone. The moon had set and morning was near" and "The wary outlaw leaped to his feet and made as if to draw his revolver." Illustration/drawing: Robert Wesley Amick (1879-1969). Page 9—THE DESIGNER, JANUARY, 1918

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Article: Wells, Margery, Reserves for the Soldier Wife. By Margery Wells (Margery Wells Steer?, 1899-1992). Accompanying the article five photos are published. The captions read "A district nurse from the Girls' National Honor Guard relieving sickness in an East Side family. Another finds the object of the search on the roof-top. No help needed here, thanks!", "The Militia of Mercy sends its uniformed representatives into homes that have been left fatherless by their contribution to the Navy", "Statistics and help both at once-simply an inquiry into conditions in a soldier's family" and "A member of the National League for Women's Service is stopped by the way by a plea for advice." Photos: American Press Association. Page 10—THE DESIGNER, JANUARY, 1918