Chicago Mail Order Co., Spring/Summer 1931

Fashion from the spring and summer mail order catalog no. 106 of the Chicago Mail Order Company from Chicago, Illinois, USA, from 1931.

Pages in total: 320 (156 online)

Scan format: 20.3 x 27.3 cm / 7.99 x 10.75 in

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Title page or cover of the mail order catalog No. 106 of the Chicago Mail Order Company from Chicago, Illinois, U.S.A., for spring and summer 1931. AGAIN… WE GUARANTEE OUR PRICES LOWEST. WE PAY POSTAGE. TRADE WHERE YOU SAVE! WE GUARANTEE BETTER QUALITY and FINER STYLES. We challenge the world to meet the NEW LOW PRICES in this catalog. In fact our prices are SO LOW, we feel it important to tell you that not only has the quality been maintained and improved, but, as always, every item is backed by our $3,500,000.00 GUARANTEE of Absolute Satisfaction. YOUR MONEY'S WORTH OR YOUR MONEY BACK! 3 C 4514—ALL WOOL MONOTONE CREPE, $7.98 POSTPAID. See Page 2. 3 B 6702—ALL SILK CHIFFON with Slip, $5.98 POSTPAID. See Page 49. INDEX PAGES 312-313. CHICAGO MAIL ORDER CO., CHICAGO, Est. 1889. CATALOG No. 106. Spring & Summer 1931. [Page 1]

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NOWHERE ELSE… such Style… such Quality, such LOW PRICES. The COAT on the COVER. ALL WOOL MONOTONE CREPE $7.98 POSTPAID. COAT OF THIS QUALITY FORMERLY SOLD FOR $10.00 UP. 3 C 4514—WOMEN'S SIZES—34 to 44 ins. bust. Length 46 inches. 3 C 4515—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Length 44 ins. The coat on the cover! Merging all the 1931 style-points with honest 1931 value. Of the new All Wool Monotone Coating with a Crepe weave - - - with flat-fur-effect-fabric simulating the ultra-chic Galyak! "Two-season" lining. COLORS—Talisman (medium) Red, Golf (medium) Green, or Black. See Page 120. Low price, Postpaid… $7.98. WOOL and SILK "Snowflake" CREPE $5.98 POSTPAID. WE BELIEVE THIS COAT IS WORTH… $7.98. 3 C 4480—WOMEN'S SIZES—34 to 40 bust. Length 46 inches. 3 C 4481—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Length 44 ins. Breath-taking value! Style that's Parisian "to the core"! The new fabric woven in crepe-effect is ⅞ Wool, Balance Silk with white "snowflakes." Fashion perfect collar of fur-effect fabric resembling broadtail. "Two-season" cotton twill lining. COLORS—Black, or Golf (medium) Green. See Page 120… $5.98. COATS OF THIS QUALITY… WERE BARGAINS IN 1930 FOR $15.00. NEW Off-shoulder Collar… Pebble-crepe Guaranteed Lining. 3 C 4538—WOMEN'S SIZES—34 to 44 bust. Lgth. 46 ins. 3 C 4539—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Length 44 ins. Style that savors of Paris! Value that savors of the miraculous! The collar that "relaxes" back or snuggles up close - - - the flare that emerges from the waist-indenting belt - - - the cuffs a la russe - - - the buttoned closing - - - they all speak the latest style-language! Beautifully fashioned of All Wool Tricot Broadcloth, that lovely coating with a suggestion of a ribbed weave. Gorgeous collar of fluffy Moufflon, dyed to resemble the aristocratic blue fox! "Two-season" Rayon and Cotton Pebble-crepe lining. COLORS—Black, Woodland Green, or Pirate (deep, rich) Royal blue. See Page 120… $9.98. BIG VALUE! $5.98 POSTPAID. 3 C 4459—Sizes… 10|12|14|16 yrs. Lgths… 33|35|38|40 ins. Collar! Panels! Cuffs! All of it part and parcel of the 1931 mode! Of Wool- and Silk Crepe-effect Coating, a stylish fabric. Flat-fur-effect-fabric resembling flat Caracul. Stitching. "Two-season" cotton lining. Extra good value! Name-label free. COLORS—Talisman (medium) Red, or Medium Green. How to measure, Page 120. $5.98. Dashing CAPED STYLE $4.98 POSTPAID. WORTH MUCH MORE! 3 C 4456—Sizes… 10|12|14|16 yrs. Lgths… 33|35|38|40 ins. "Bliss was it that time to be a live - - - to be young was very heaven"! - - - these words of the poet come to us when viewing the modern styles! Goodness knows, the adult fashions are ravishing enough - - - but the togs for the young are just too fetching! Here's a captivating little coat with a split cape that you'll adore - - - and please take a peep at that low price! Made of a Tweed fabric One-third Wool, balance Cotton and Rayon, in a sporty herringbone weave. Paneled and stitched in the smartest way. Sturdy "Two-season" Cotton lining. Marvelous value! Name-label free. See Page 85. COLORS—Medium Green, or Tan. How to measure, Page 120… $4.98. NEW, Paris Styled 3-piece "Jacquette" Outfit. BERET, JACKET and SKIRT. The JACKET Smart to Wear with any Outfit. Complete Outfit $9.98 POSTPAID. 3 C 4610—WOMEN'S SIZES—34 to 38 inches bust. Skirt length 27 inches. 3 C 4611—MISSES' SIZES—14 to 20 years; 32 to 38 inches bust. Skirt length 27 inches. You can't count the "Jacquette" outfits that "pass in review" on the boulevards of Paris - - - too many dash by! Parisiennes are going "wild" over them! The jacket of this dashing outfit is of beautiful, glossy Flat-Fur-Effect Fabric simulating broadtail, and is attractively lined. Saucy red skirt and beret of All Wool Flannel. Jacket is smart with any outfit. COLORS—Ivory White, or Black Jacket, both whit Red skirt and beret. See Page 120… $9.98. Copyright 1931. Chicago Mail Order Co. Order only sizes, colors, and materials as described. Page 2

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$3,500,000.00 Backs Our Guarantee of SATISFACTION and LOWEST PRICES—The World's Strongest Guarantee Since 1889. Guarantee. WE GUARANTEE every article in this catalog to be exactly as illustrated, described, and represented. If upon receipt you find that the merchandise you ordered is not entirely satisfactory, please return it at once and your money will be refunded, including return postage. Lowest Prices. WE POSITIVELY GUARANTEE our merchandise to be as low or lower in price than the same goods quality for quality—can be obtained from any other mercantile establishment in the world. If you find you have paid us a higher price in any instance, write us, giving full information and we will instantly refund to you the actual difference in cash. We allow no house, no matter where it is located, to undersell us. Chicago Mail Order Co. CHICAGO. All We Have We Owe To Our Customers And We Pledge Our Entire Net Assets To The Satisfactory Fulfillment Of Your Every Transaction. WE PAY THE POSTAGE on EVERYTHING EVERYWHERE. WE SELL FOR CASH. WE SELL FOR LESS. We Never Raise The Price Quoted In Our Catalog, But When Market Reductions Make We It Possible We Reduce The Price And Give You The Benefit Of The Savings. BANK REFERENCES. THESE GREAT BANKS VOUCH FOR OUR RELIABILITY. Continental Illinois Bank and Trust Co. of Chicago. Foreman National Bank of Chicago. Guaranty Trust Company of New York. First National Bank of Joliet. Should you wish to know more about The Chicago Mail Order Co., we refer you to these banks or your own bank or Banker. [Page 3]

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PRICES LOWER [QUALITY BETTER….] It's Quality That Makes Our LOW PRICES… LOWEST. Above—Mr. Garner Herring, our merchandise superintendent. He supervises the handling of all merchandise operations and sees that your order is carefully filled. He makes sure that everything we sell is of the best possible quality at the lowest possible price - - - that it is packed properly and shipped promptly. At Left—The price reduction on these bloomers (see below), is indicative of the big values we are offering on everything-to-wear for all the family. At left—Scene in our dress-inspection department. When a dress leaves Miss Hauerwas' hands, you can be sure it's ready for you to put on and wear - - - for Miss Hauerwas has been in charge of our examiners for years. You can depend on her to look after your interests. Above—Mr. C. R. Tyson, B. S. Ch. E., conferring with an assistant upon the result of a fabric test. We make tests on all fabrics described in our catalog, so you can depend upon everything we say about them. We endeavor to describe everything truthfully, honestly, and without exaggeration. Below—One of our 50 shoe-inspectors. Every shoe is closely examined by a trained inspector to make sure it is up to our high standard specifications. Our shoe-quality will please you and our fine styles will amaze you. Perfect fit is guaranteed. Above—You can have twice as many fine rayon bloomers in 1931 as in 1930 without spending any more for them. Our prices are reduced about half. Three pairs in 1930 cost $1.94. You can buy them today for $1.00. Right—We measure every garment to be sure it is correct in size, and check it for quality, to make sure our merchandise will satisfy you. Our low prices add to your enjoyment. Same Good Shoes for Almost a Dollar Less! - - - in 1930 we sold our Famous R. F. D. work shoes for $3.79. Every man who bought them knows they were cheap at our price. In 1931 our low price for the same shoes is only $2.99 - - - nearly a dollar saved. You'll find big price-cuts through-out this book! Not only have we reduced our shoe-prices far below prevailing levels - - - we have improved our quality far above prevailing standards. That's why you enjoy savings when you make this your family shoe store. At right—The "Fadeometer"—It tells our experts if a fabric is fast to sunlight. Then we wash it to make sure washing will not fade it. We never claim Fast Color for a fabric unless we know, by actual test, that it is Fast Color. Above—Mr. Frank Ritzer tailoring expert. He examines every man's and boy's suit we sell. Our Style Clad suits fit perfectly, because they're made right. - - - And because they're lower in price, thousands of men trade here and save. We guarantee satisfaction in style, fabric, and fit. At right—Miss Ida Mentzel, our catalog editor. She compares every catalog description with the merchandise to make sure that everything we say is accurate and truthful. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks . . . see Pages 315 to 318. Page 4

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PRICES LOWER [QUALITY BETTER….] It's Quality That Makes Our BIG VALUES… BEST. DID YOU ever have a story to tell that was so important you found it hard to put it into words? We have just such a story to tell you - - - we've used pictures to help us. The pictures show you some of the folks, here at the Chicago Mail Order Company, who look out for your interests—who make sure that the quality of everything we sell is just what we say it is, and better than you could possibly expect for the price you pay. We'll admit that when you see how low the prices in the catalog are, you will wonder about the quality - - - why even our own organization was astonished. But—make no mistake—this is a New Era of Value. Wheat is down - - - Corn is down - - - Cotton is down. The price of everything is lower, and certainly you expect lower prices of us - - We are giving them to you—have even cut our own small profit to make them very low. Yet our high standard of quality has been maintained, and in most instances improved. Why, in many cases, you get twice as much value for your dollar as you got last year. We wish it were possible for you to go through our immense building and personally examine every piece of merchandise. Then you would agree with us that it's quality that makes our low prices lowest - - - that it's quality that makes our big values best - - - and that never before and nowhere else, has it been possible to buy so much quality for so little money! ——— IT'S EASY TO ORDER. It is so easy to order from this catalog! In the comfort and convenience of your own home, uninfluenced by sales persons, you can choose from our wide varieties of styles, colors, and prices, assured of absolute satisfaction. Everything you buy of us must be right, or we make it right. Order at our risk - - - under the protection of our guarantee on page 3. ——— Up Goes the Quality—Down Goes the Price on Silk Hosiery! At Right—Ethel Swanson, who buys our women's hosiery looking at a pair of our Full Fashioned Pure Silk Hose. She's delighted because while our old 1930 price was 97¢, in 1931 our new low price is only 69¢ a pair - - - and she's giving you the same high quality for about 30¢ less. All our hosiery, men's, women's, and children's, is of high quality, far beyond what our low prices would lead you to expect. Above—Ernest Stockfisch. At right—Celia A. Traub, "customer-shoppers". They buy merchandise from thousands of competitors, and compare qualities and prices with our own goods. You know we guarantee, that style for style, and quality for quality, our prices are always lowest. The findings of our shoppers make it absolutely certain that our guarantee to you is kept in letter and in spirit. If you beat our values, we refund the difference in cash. Above—Our Merchandise Committee, inspecting a line of gloves from France. There is no guesswork about our purchases - - - the best minds of the organization are devoted to the proposition that we must buy for less, take less profit, give better quality and sell for less money. Above—Mrs. Anna Hargrave, Chief Merchandise Examiner. Style, quality, and value in woman's wearing apparel are her specialty. She is your representative—a woman judging for women. Also, her entire force of examiners is keyed up to the achievement of sending you merchandise that is flawless, correct in size, and perfect in fit. You can depend upon her knowledge and long experience. Silk Dresses for the Price Paid for Cotton Last Year - - - for a beautiful, All Silk dress of this same quality, our old 1930 price was $2.98. Our New 1931 low price is only 99¢ - - - an amazing reduction. Silk dresses for grown-ups and kiddies now cost less than half as much as they cost last season. Yes, happy days are here again, and we invite you to share the savings and enjoy the fine quality of everything we offer. Hard to Believe… But It's True! 1930—$12.50, 1931—$9.95. Imagine! An All Wool Cheviot, genuine Style Clad suit for $9.95. Yet you'll find bargains like this or every page of our Catalog. We put more wool into the garment and take less profit out of the price - - - that's why thousands of men and young men make this their headquarters for stylish, long-wearing clothing for themselves and their families. You may buy here in absolute confidence and wear whatever you buy with becoming pride. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 5

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CONFIDENCE. A BUSHEL OF WHEAT or A BALE OF COTTON, A TON OF HAY or A CORNFED STEER, A POUND OF BUTTER or A FATTENED HOG, A DOZEN EGGS or A DAY'S PAY - - - A DOLLAR, A DIME, or A PENNY, WILL BUY MORE REAL MERCHANDISE QUALITY, STYLE, and VALUE at THE CHICAGO MAIL ORDER COMPANY Than anywhere else in America. OUR 4,000,000 SATISFIED CUSTOMERS ARE PROOF THAT WE DO AS WE SAY. Why Our Prices Are Always the Lowest. We buy in tremendous quantities at the lowest markets. We always buy for cash direct from the manufacturers. We sell for cash direct to the consumer. This most direct method of distribution saves you all expensive middleman and rehandling costs. We sell for cash only, and sell for less, because we have no bad debt losses or expensive bookkeeping systems. You do not have to make up for what others fail to pay, when you buy from us. We have no expensive retail stores or branches, but operate most economically and quickly under one roof. Our low operating costs make our low prices possible. This business is owned and operated by the officers and employees. We don't have to make large profits to satisfy bankers and brokers; in fact, we ask less than 2 cents profit on the dollar of sale. We never raise the prices quoted in cur catalog, but whenever we buy for less, we pass the savings on to you. We guarantee lowest prices and for 42 years have enjoyed the reputation of being America's Greatest Bargain House. Ours is the Golden Rule of business—you can trade here in confidence—satisfied not only that you will save money, but that everything you buy must be right or we'll make it right. See our Guarantee on Page 3. QUICK 1-DAY SERVICE. We Guarantee Quick One-Day Service. Our Quick, One-Day Shipping Service is fast, dependable, and friendly. Many orders are shipped the same day as received, and the rest the following day. We guarantee safe delivery. We pay the postage and ship your goods or refund your money in the form of a bankable check. America's Largest Family Outfitters. Our home is one of the finest Mail Order Buildings in America. It is America's largest building devoted exclusively to supplying by mail, wearing apparel for all the family. It has acres of merchandise space, and is modernly equipped to make possible our fast One-Day Service. CHICAGO MAIL ORDER COMPANY—FAMILY OUTFITTERS SINCE 1889. THE WORLDS LARGEST EXCLUSIVE MAIL ORDER COMPANY. Page 8

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4-H GIRL WINS 6-WEEK TRIP TO EUROPE Given by The Chicago Mail Order Co. "The 4-H Style Queen - - - The Dress Revue Champion of the Nation," is the laurel wreath of honor conferred upon Miss Viola Mach, 17-year old club member of Tabor, South Dakota, at the Ninth National Girls' and Boys' 4-H Club Congress held in Chicago on December 2, 1930. For this achievement she will receive a free trip to Europe in June, 1931. Her state leader will accompany her as chaperone. Both trips are provided by the Chicago Mail Order Company. In addition to this national prize, the Chicago Mail Order Company provided watches for dress division winners, trips to the National 4-H Congress at Chicago for state champions, and medals for county winners. Of the 830,000 members of 4-H Clubs engaged in projects under the direction of the Agricultural Colleges and the United States Department of Agriculture during 1930, 320,000 were enrolled in clothing clubs. At local, county, and state fairs, hundreds of representatives of these enthusiastic and resourceful young people modeled in the clothing they themselves had made. Miss Mach came up through these contests and was chosen to be the national winner. Miss Mach seems to have the habit of achieving success in whatever she undertakes. She has been President of her local club; has edited several 4-H publications; has won numerous "firsts" on her exhibits of foods and clothing and in demonstration work at county and state fairs; and has been a leader of younger girls' 4-H Clubs and other public-spirited community activities. She is now a student at the South Dakota State College of Agriculture, and is embarked on a career which will be exceedingly helpful to her community."4-H" stands for Head, Heart, Hands, and Health. The Clubs develop the youth of rural America and teach them to meet life's problem in a practical, common-sense way. The Chicago Mail Order Company finds pleasure in co-operating with this splendid cause, and subscribes to the 4-H Club Motto: "Make the Best, Better," and urges Girls and Boys to join in the movement. What 4-H 1929 Prize Winners Saw in Europe. The pictures to the right are just a few of the many interesting places in Europe visited in June, 1930, by Nancy Grossboll and Mary Jeanette Erwin, of Menard County, Illinois, 1929 winners of the Chicago Mail Order Company's award to the National Clothing Demonstration champions. They were accompanied on this trip by Mrs. Carl Kirby, their local leader and Miss Mary McKee, their state leader. The memory of this trip will live with them always, and will spur them on to greater achievement and to broader service to their community, and to the 4-H Club movement. Outfit that won the 1930 4-H Style Revue. To the left: Viola Mach, winner of the 1931 Chicago Mail Order Company Trip to Europe, in the three-piece ensemble suit she made and modeled at the 4-H Club National Style Revue, when she won the Wool Dress division championship for which she received a beautiful gold wrist watch, and the Grand Championship for which she was awarded the trip to Europe. The suit was made of soft blue-green wool basketweave material, with blouse of eggshell silk flat crepe, and undergarments to match. The hat and purse were of the same material as the suit. It is difficult to tell here how beautifully the outfit was made, how suitable it was to Miss Mach's type, how it in every way measured up to the high standard set by the 4-H Club judges. A copy of Miss Mach's own story of how she won the prize will be sent to any girl who sends us a self-addressed stamped envelope. [Photographic images of the journey through Europe, note by M. K.] Notre Dame, Paris, Viewed by 4-H Club Prize Winners. 4-H Club Prize Winners in Holland. Picturesque Windmills in Holland Thrilled the 4-H Club Prize Winners. Victoria Memorial, London, Admired by 4-H Club Prize Winners. Never did the 4-H Club Girls Appreciate their prize more than When in Oberammergau. The Byronic Chateau of Chillon awed the 4-H Club Prize Winners. [Photographic image of] Viola Mach in outfit which won the Grand Prize. [Photographic image of] 4-H Club Girls, taken during their visit to the home of the Chicago Mail Order Company on December 2, 1930. It was our privilege to entertain almost 600 girls with their leaders, representing 45 stares. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 9

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THERE'S ECONOMY In The Chicago Mail Order Co.'s MUCH BETTER STYLES. "Style Queen" Fashions Are Genuine Paris Styles. "Style Queen" fashions are economical—not only because they are exceptional quality for the price you pay, but being Paris fashions adapted by our acknowledged experts to suit the taste of the American woman, they possess that intangible, that indefinable something known as Better Style. This feature adds to the value of your purchase, because wearing apparel bought here, is in good taste long after merchandise bought elsewhere is out of date. We are America's largest exclusive mail order company, and we believe our fine styles are in a large measure the reason for our success. We Are Style Specialists. The Chicago Mail Order Company is the recognized Style Leader of America. We have devoted 42 long years to specializing in stylish wearing apparel. This experience has made us expert in selecting materials, in understanding workmanship, and in developing values. The benefit of our years of concentration is offered to you in this catalog in the form of authentic, more wearable styles in everything to wear for all the family, at lower—much lower—prices. The quality of our merchandise is much better than you would expect for the low price—better than you get elsewhere for a great deal more. This we guarantee. Wide Varieties and Dependable Quality. Within the covers of this Style Book you will find a wider variety of good quality dependable apparel than can be found even in the big-city stores. When it comes to ordering clothing for the entire family, you have here the broadest choice of styles, materials, sizes, colors, and prices from which to make your selection, and no matter how low the price may be, the quality will please you. See Our "Good as Gold" Guarantee on Page 3. See This Dress 3B6712 on Page 48. Price, Postpaid, $7.98. THE WORLD'S BEST STYLES AT THE WORLD'S LOWEST PRICES. The ENTIRE FAMILY can DRESS BETTER for MUCH LESS MONEY at THE CHICAGO MAIL ORDER CO. CHICAGO MAIL ORDER CO., Chicago Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 10

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CHOICE… OF THESE QUALITY HATS $1.77. POSTPAID TO YOUR DOOR. SMART NOVELTY BRAID—STUNNING. (A) 3 A 4288—Fits head 21¾ to 22¼ ins. 3 A 4289—Fits head 22½ to 23 ins. COLORS—Pistachio Green, Castilian Red, Basque (new copen) Blue, Sea-sand, or Black. Inevitable success is its style-destiny. Why wouldn't femininity be "heart and soul" for a chapeau that intensifies chic and charm! An alluring little creation of fancy Hemp Straw Braid, with a rakishly slanted semi-bicorne brim. Velvet flowers and rayon petals. Clever use of pleated grosgrain ribbon. (See small Illustration.) State color, headsize. Please measure head. How to Measure, Page 120. Postpaid… $1.77. NEW and CHARMING. (B) 3 A 4276—Fits head 21¾ to 22¼ ins. 3 A 4277—Fits head 22½ to 23 ins. COLORS—Black, Basque (new Copen) Blue, Sea-sand, Pistachio Green, or Summer Pink. When we veer toward the sheer in brims - - - we create for lovely femininity - - - we idealize - - - we flatter. When we add delicate flowerlets - - - we achieve youthful beauty! With which preamble we introduce this divine hat of transparent Pyroxylin Hairlike Braid! Malinelike brim. Plush blossoms. State color, headsize. Please measure head. How to Measure, Page 120… $1.77. FANCY CROCHET WEAVE. (C) 3 A 4284—21¾ to 22¼ ins. 3 A 4285—22½ to 23 ins. COLORS—Rose Cedar (as illustrated), Basque (New Copen) Blue, Orchid Mauve, Sea-sand, or Black. State color. Supremely clever! Note the allover lace medallion held by brim-section and pearl bead pin. Of soft, crushable Hemp Braid. State headsize. How to measure, see Page 120… $1.77. NEW Balloon Crown—PRETTY BRAID. (D) 3 A 4274—21½ to 22 ins. 3 A 4275—22½ to 22¾ ins. COLORS—French Rose (as illustrated), Basque (new copen) Blue, Sea-sand, Pistachio (light) Green, or Black. State color. Distractingly charming! Novelty Pyroxylin Hairlike Braid interwoven with Hemp Straw Cord and Visca. Shirred ribbon and plain grosgrain ribbon. Balloon crown. Metal buttons. Please measure your head. How to Measure, see Page 120… $1.77. STYLE SENSATION for SPRING. (E) 3 A 4292—21½ to 22 ins. 3 A 4293—22½ to 23 ins. COLORS—Orchid Mauve, Summer Pink, Sea-sand, Basque (new copen) Blue, or Black. State color. Lovelier than words can say! Of transparent Pyroxylin Hairlike Braid. Brim-edging of lacy Hemp Straw Braid. Beautifully shaded flowers, grosgrain ribbon. Measure head; see Page 120… $1.77. LACE PATTERN BRAID. (F) 3 A 4280—21¼ to 21¾ ins. 3 A 4281—22½ to 23 ins. COLORS—Basque Blue, Rose Cedar (Beige Tan), Orchid Mauve, Sand, or Black. State color and headsize. Irresistibly feminine! Of lovely lacy Hemp Straw Braid. Grosgrain ribbon. Cluster of imported flowers. Please measure your head. How to measure, see page 120… $1.77. BLACK and WHITE is the VOGUE. (G) 3 A 4282—21½ to 22 ins. 3 A 4283—22½ to 23 ins. COLORS—Black with White, Sand, Orchid Mauve, Summer Pink, or Basque (New Copen) Blue. State color and headsize. Gay Springtime flowers on top and under Poke brim! Of transparent Pyroxylin Hairlike and Lacy Hemp Straw Braids. Grosgrain ribbon. Please measure head. How to measure, see Page 120… $1.77. Gorgeous HALO MODEL. (H) 3 A 4286—21½ to 22 ins. 3 A 4287—22½ to 23 ins. COLORS—Basque Blue (as illustrated), Sea-Sand, Pistachio Green, Summer Pink, or Black. State color. Decidedly "different"! One-half brim of pleated Pyroxylin Hairlike Braid - - - other half brim and crown, of Hemp Braid! Grosgrain ribbon. State headsize. Please measure head. See Page 120… $1.77. CHIC! The BICORNE. (J) 3 A 4278—21¾ to 22¼ ins. 3 A 4279—22½ to 23 ins. COLORS—Sand with Brown Basque (new copen) Blue, Summer Pink, Pistachio (light) Green, or Black. Alluring bi-corne brim! Of exquisite "lacy" Hemp Straw Braid, with vari-colored plush flowers. Grosgrain ribbon. State color and headsize. How to Measure, see Page 120. Price… $1.77. LACY BRAID—Beautiful! (K) 3 A 4272—21¾ to 22¼ ins. 3 A 4273—22½ to 23 ins. COLORS—Summer Pink, Basque (new copen) Blue, Sea-sand, Orchid Mauve, or Pistachio Green. Devastatingly lovely! Medium brim, Pyroxylin Hairlike and Lacy Hemp Braid hat. Grosgrain ribbon, plush and rayon leaves. State color, headsize. Please measure your head. See Page 120. Price… $1.77. Winsome! (L) 3 A 4290—21¼ to 21¾ ins. 3 A 4291—22¼ to 22¾ ins. COLORS—Talisman Red (pictured), Basque (New Copen) Blue, Sea-sand, Pistachio Green, or Black. Every atom of it is chic! Of transparent Pyroxylin Hairlike Braid, with ecru embroidered net "petals." Double-crescent pin. Grosgrain ribbon. State color and headsize. See Page 120. Price… $1.77. CHICAGO MAIL ORDER CO., Chicago Ill. For Descriptions see Opposite Page. Page 11

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"Style Queen" Chapeaux (Reg. U.S. Pat. Off.) … PARIS ADAPTIONS that GLORIFY the Beauty of the AMERICAN WOMEN… Finer and Smarter HATS than Elsewhere at these Prices… The Very Latest! (A) 3 A 4302—Fits head 21½ to 22 inches. 3 A 4303—Fits head 22½ to 23 inches. COLORS—Basque (copen) Blue, Sea-sand, Rose Cedar (beige tan), French Rose, or Black. Artfully artless! A paradox? No, Paris! A "shy" little poke - - - but devastingly alluring. A coming sensation! Exquisitely fashioned of very fine Pyroxylin Hairlike Braid, with brim lifted back to reveal a garland of vari-colored plush flowerlets and two shimmering satin ribbon bows. State color and headsize. See how to measure your head, on Page 120. Low price, Postpaid… $3.95. Exquisite. (B) 3 A 4294—Fits head 21¾ to 22¼ inches. 3 A 4295—Fits head 22½ to 23 inches. COLORS—Summer Pink, Basque (copen) Blue, Orchid Mauve, Sea-sand, or Black. State color and headsize. "Un reve" - - - a dream! The mood of "Blossom-time" and the spirit of femininity "ensembled" in a breath-takingly beautiful creation of Pyroxylin Hairlike Braid! Chantilly-pattern lace is applied on the fascinating brim that has low, wide, creased side! A spray of gay flowers and a narrow velvet ribbon achieve the rest! See how to measure your head, on Page 120. Postpaid… $2.88. Just Lovely. (C) 3 A 4296—Fits head 21¾ to 22¼ inches. 3 A 4297—Fits head 22½ to 23 inches. COLORS—Orchid Mauve, Sea-sand, Basque (copen) Blue, Summer Pink, also Black with Pink flowers. State color and headsize. Has a beautiful "movie-queen" hat been your "suppressed desire?" No longer suppress it - - - - look at this hat and price! A "last-minute" model of Pyroxylin Hairlike Braid with a "pyramid" cluster of shaded muslin flowers. Metallic pin. Grosgrain ribbon bow and streamers in back. See how to measure your head, on Page 120. Price… $2.29. Bewitching New BICORNE. (D) 3 A 4308—Fits head 21½ to 22 inches. 3 A 4309—Fits head 22½ to 23 inches. COLORS—French Beige (as illustrated), Basque (copen) Blue, or Pistachio Green. Please state color and headsize. The "Fleurette" - - - the most ravishing little flower plucked from fashion's bouquet! Entirely made, in bicorne shape, of shaded plush flowers carefully sewed onto a net foundation. Bewitching satin ribbon bow trails its youthful beauty at the right. Our finest - - - equal to $7.50 hats in retail stores! The flowers are not pasted on. See how to measure your head, on Page 120. Price… $4.48. Chic BANDEAU MODEL. (E) 3 A 4306—Fits head 21½ to 22 inches. 3 A 4307—Fits head 22½ to 23 inches. COLORS—Black, Sea-sand, Basque (copen) Blue, Pistachio Green, Talisman Red. That arch air - - - contradicted by a cluster of youthful flowers on one side - - - it's Paris' way of combining sophistication with demurity. The newest "bandeau" "chapeau" of Visca and Pedaline Braid. Ribbon-bound brim. Finely made of fine materials. State color and headsize. Please measure your head. How to Measure, See Page 120. Low price, Postpaid… $3.77. Smart! BAKU PATTERN BRAID. (F) 3 A 4298—Fits head 21¾ to 22¼ inches. 3 A 4299—Fits head 22½ to 23 inches. COLORS—Rose Cedar with Brown, Basque (copen) Blue with Monet Blue, Pistachio Green with English Green, also all Sea-sand or all Black. State color and headsize. A decorous little poke becomes "adventurous!" Take a second glance at that back brim! And those taffeta "petals!" (See small picture.) Of Baku Patterned Braid with cire braid brim-edge and inserts. Adorable! Novelty buckle. See how to measure your head, on Page 120. Price… $2.88. New BALIBUNTL PATTERN BRAID. (G) 3 A 4304—Fits head 21½ to 22 inches. 3 A 4305—Fits head 22½ to 23 inches. COLORS—Basque Blue (as illustrated), Rose Cedar (beige), Pistachio Green, or Sand. Also Black with White flowers. State color and headsize. Paris has a "complex" for hats like this! And you'll have a "case" on this one the moment you see it! Of lustrous Balibuntl Patterned Braid, with spray of lovely plush flowerlets, and captivating, wide satin bow and streamers. Measure your head. How to Measure, See Page 120… $2.77. BEAUTIFUL-Beyond All Expectations! CHOICE $1.59 EACH POSTPAID. VALUES Beyond All Comparisons! (H) 3 A 4312—Fits head 21½ to 22 inches. 3 A 4313—Fits head 22½ to 23 inches. COLORS—Pistachio Green, Sea-sand, Basque (copen) Blue, Castilian Red. Also Black with White. Please state color and headsize. Style that delightfully "goes to your head!" Value to "sweep you off your feet!" A delectable little creation of fancy Hemp Braid with low-dipping brim-side! Plush flowers and leaves, grosgrain and velvet ribbons. Please measure your head. How to Measure, See Page 120. Postpaid… $1.59. (J) 3 A 4310—Fits bead 21¾ to 22 inches. 3 A 4311—Fits head 22½ to 23 inches. COLORS—Basque Blue (as illustrated), Sea-sand, Pistachio Green, Pink, or All Black. As Frenchy - - - as stimulating - - - as champagne! Rakishly made of "lacy" Hemp Braid, with side-dipping brim and harmonizing satin ribbon "tied" with a flourish! Pearl bead pin. What a bargain! State color and headsize. Please measure your head. How to Measure, See Page 120… $1.59. A Beauty. NEW BACK TRIM. (K) 3 A 4300—Fits head 21¾ to 22¼ inches. 3 A 4301—Fits head 22¾ to 23¼ inches. COLORS—Seasand (as illustrated), Navy Blue, Malaya Brown, Copen Blue, or Black. Smartness and style tempered with tasteful restraint - - - for the conservative-minded and tailored woman. Stunningly fashioned of lustrous Pedaline Braid, with tucked rayon faille band and bow (see small picture). Two-tone novelty pin. State color and headsize. Please measure your head. How to Measure, See Page 120. Postpaid… $2.77. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 12

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The NEW Feminine Allure! RICH VALUES BEYOND COMPARE! Gorgeous OSTRICH TRIM. A Dollar Less Than You'd Ever Guess! Ravishingly Romantic! 3 A 4234—Fits head 21¼ to 22 inches. 3 A 4235—Fits head 22½ to 23 inches. COLORS—Sea-sand with Brown; also Malaya Brown, Navy, Black, or Basque (copen) Blue, all with White. There's a revival of "romance" in fashion! And what that means to women only a woman knows! There's a new tempo in style - - - the rhythm of the waltz - - - of graceful, gracious, feminine movement! And nowhere does this new spirit find richer expression than in millinery. The "plumed" hat is back - - - but SO different! Look again at the ravishing creation above - - - drink in the beauty for which your feminine heart has been hungering! Thrill at the sight of an ostrich plume that sweeps with dramatic grace from side to side and cascades below the brim-edge! Romance! Grace! Glamor! This creation is of good quality fashion-favored Baku-patterned Braid, creased with smart distinction, with a two-tune grosgrain ribbon wound around the crown. To wear this millinery gem is to rekindle the dormant "womanliness" in the modern woman! And it's so low priced. State color and headsize. Please measure your head. How to Measure, See Page 120. Low price, Postpaid… $2.88. Bewitching! A Beautiful Hat. 3 A 4236—Fits head 21¾ to 22½ inches. 3 A 4237—Fits head 22½ to 23 inches. COLORS—Basque (copen) Blue, Sea-sand, Summer Rose, Orchid Mauve, or While. Also Black with White flowers. Once seeing this hat, choosing it for her very own is Kismet - - - Fate - - - to any romance-loving daughter of Eve. Its soft, sheer, effiminate beauty is akin to the spellbinding loveliness of a bridal cap and veil. The transparent brim is lite a veil of "illusion," lifted back and left to softly cascade at either side! And the snug little crown, the three little flowers at the nape of the neck - - - finish the picture! Nothing more flattering could be conceived! Crown is of Allover-embroidered Net, and flare brim of transparent Pyroxylin Hairlike Braid. And if anything in the world could make it more irresistible than it is - - - it's the amazingly low price for such a beautiful, glorious creation. Stale color and headsize. Please measure your head. How to Measure, See Page 120. Low price, Postpaid… $1.77. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 13

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Just a Reminder… EASTER COMES EARLY …this year! Front-flared! FINE QUALITY! (A) 3 A 4344—Fits head 21½ to 22 inches. 3 A 4345—Fits head 22½ to 23 inches. COLORS—Sea-sand (light), Basque (copen) Blue, Pistachio Green, Orchid Mauve, or Black. Please state color and headsize. Now heartily women have rewelcomed the Age of Femininity. Even in the more tailored hats such as this "pirate" model, we find little effeminate touches. It's made of transparent Pyroxylin Hairlike Braid formerly used only in extremely dressy hats, with edge and crown-inserts of fancy Pedaline braid. The turned-back brim is cut away from the crown and pleated at one side, permitting the pleated Grosgrain ribbon band to peep forth. Celluloid pin finishes it. Tailored, yet "soft" enough for wear with anything. Really remarkable value! How to measure your head, See Page 120. Low price, Postpaid… $1.88. Regal! Captivating NEW BRIM. (B) 3 A 4340—Fits head 21½ to 22 inches. 3 A 4341—Fits head 22½ to 23 inches. COLORS—Basque (copen) Blue or Castilian Red with Sand; Sand with Brown, Orchid with Purple; Black with White. State color, headsize. It almost says "Je vous adore" - - - this coquettish little hat that does such fascinating things to one's face, and others' hearts. Of Pyroxylin Hairlike Braid, with lustrous Pedaline Braid outlining scalloped brim and "wheel" through which grosgrain ribbon loops are drawn. Plush flower decorations. Great value! See how to measure your head, on Page 120. Price, Postpaid… $1.88. Adorable Bicorne! THE NEWEST BAKU PATTERN BRAID! (C) 3 A 4376—Fits head 21¾ to 22¼ inches. 3 A 4377—Fits head 22¾ to 23¼ inches. COLORS—Sea-sand, Basque (copen) Blue, Malaya (dark) Brown, Navy Blue, or Black. State color, headsize. They say "All you need in this world is luck", and you have it, when you can get a hat so enchantingly stylish and bewitching, at such a reasonable price. New model forehead-revealing bicorne of lustrous Baku-patterned Braid usually used in much higher-priced hats. Dainty shaded plush flowers "a-bloom" on brim. Measure head; Page 120… $2.29. Charming! …with your own initial… Panama Weave Toyo. Fashionable! Remarkable Value! (D) 3 A 4336—Fits head 21¼ to 21¾ inches only. 3 A 4337—Fits head 22½ to 23 inches only. COLOR—Natural Cream White with Black Ribbon. State headsize, and initial. All initials except I, Q, U, V, W, X, Y, Z. A hat for the glorious summertime - - - to give that cool, washable suit or frock the correct finishing touch, to lend its swagger jauntiness in "topping-off" a dark coat, suit, or dress, or go with you a-golfing or a-picnicing. It's a very fashionable thing - - - a Panama Weave Toyo Body hat that features a new "fashion-wrinkle" in the initial, embroidered to match the pleated, short-streamered band of grosgrain ribbon. Milady Chic chooses her own initial, that "all who run may read," setting the male world (who are most intrigued by such things), to wondering whether her name be Donna, Dorothy, or Dolores. The hat itself has the ever-becoming, medium wide, sun-protecting brim, with the crown in creased, optimo shape. See how to measure your head, on Page 120. Low price, Postpaid… $1.00. A "Pirate" Model! Lustrous Cellophane. (E) 3 A 4342—Fits head 21¼ to 21¾ inches. 3 A 4343—Fits head 22¼ to 22¾ inches. COLORS—Sea-sand, Pistachio (light) Green, Basque (copen) Blue, Castilian Red, or Black. State color and headsize. Would you ever believe that a pirate's "kerchief" tied about his head and drooping at one side, topped by a rakish flare-brimmed hat could be so absolutely ravishing on Miss 1931? Yet see for yourself. Of light weight, crushable, lustrous Cellophane Banding, draped in fashionable bicorne effect, with grosgrain ribbon crisscross band and streamers. Clip pin sets it off cleverly! Measure your head; see Page 120. Price… $1.88. Large, Summery! Summery! (F) 3 A 4346—Fits head 21¾ to 22¼ inches. 3 A 4347—Fits head 22½ to 23 inches. COLORS—Pistachio Green, Summer Pink, Basque (copen) Blue, Sea-sand; also Black with Pink. State color and headsize. A "picture hat" to make of you a lovely picture - - - summery, dainty, and demure. Of fancy Hemp Braid, with Pyroxylin Hair-like Braid insertions in the crown and brim. Narrow velvet ribbon, and three gardenias at side. Its perfect accompaniment. Priced extremely low. Please measure your head. Low price, Postpaid… $1.49. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 14

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"Style Queen" (Reg. U.S. Pat. Off.) Hats …SMARTER STYLES, BETTER QUALITIES… LOWER PRICED than EVER! A Beguiling Bicorne. CLEVER Ribbon Hat. (G) 3 A 4350—Fits head 21¼ to 21¾ ins. 3 A 4351—Fits head 22 to 22½ ins. COLORS—Sea-sand, Basque (copen) Blue, Castilian Red, Pistachio Green, or Black. Some hats, like some music, you "grow" to like "in time!" But here's a saucy little chapeau just "singing" with "Frenchiness," that will strike a responsive chord at once. Of lustrous Belting Ribbon, with a "bicorne" brim, a sectional crown, a grosgrain ribbon bow placed roguishly on crown-top, and a metallic clip to give it sparkle! Big value, too! State color and headsize. Please measure your head. How to Measure, See Page 120. Low pride, Postpaid… $1.69. A Bewitching "Bonnet"! (H) 3 A 7222—Fits head 21¼ to 21¾ ins. 3 A 7223—Fits head 22¼ to 22¾ ins. COLORS—Basque (copen) Blue, Pink, Solid White; also Black with Pink flowers, or Sea-sand with Copen flowers. State color and headsize. When we bought the original of this bewitching "bonnet" the French designer said with a twinkle in his eyes - - - "It's 'bonnets' like this that diminish the ranks of the bachelors!" Most women do look irresistible in them! This one is of fishnet-design Viscacloth, with lustrous bengaline hugging the face, wreathed by shaded flowers. Grosgrain ribbon. And this "heartbreaker" costs only a little over a dollar! How to measure your head, Page 120… $1.29. A New Shape. Exquisite! (J) 3 A 7212—Fits head 21¾ to 22¼ ins. 3 A 7213—Fits head 22½ to 23 ins. COLORS—Basque (copen) Blue, Sea-sand, French Rose, Orchid Mauve, or Black. The brim slopes deeply on one side and archly turns up on the other! The wide grosgrain ribbon deserts its customary post around the crown and cleverly crosses it (see back view)! A two-tone bow on brim and two-tone loops under it, are as novel as they are smart! And so this hat of fancy weave Hemp Braid has achieved the absolutely stunning! Metallic clip pin. A marvelous bargain. State color and headsize. See how to measure your head on Page 120. Low price, Postpaid… $1.77. With Folded Brim! Stunning! (K) 3 A 7230—Fits head 21¾ to 22¼ ins. 3 A 7231—Fits head 22½ to 23 ins. COLORS—See-sand with Brown, Basque (copen) Blue with Monet Blue, Summer Pink with Rose, Pistachio Green with Jungle Green, or Solid Black. State color and headsize. The "droopiest" of ensembles will "revive" in the company of this swank hat! The ultra-distinctive "flared" brim, and a shining satin ribbon passing around the crown and tying into a bow, work the miracle of its smartness! Brim is of novelty "Water Wave" Hemp Braid - - - crown of transparent Hairlike Braid Interwoven with Hemp Braid. And it's a rare bargain! See how to measure your head on Page 120. Low price, Postpaid… $1.77. A Piquant Poke! Soft, Sweet, Lace Trim. (L) 3 A 4352—Fits head 21¾ to 22¼ ins. 3 A 4353—Fits head 22½ to 23 ins. COLORS—Basque (copen) Blue, Sea-sand, French Rose, Orchid Mauve, or Black. Paris is not always the "wordly" sophisticate - - - witness her in this creation, in the gentle mood of the sweet ingenue. A winsome little poke of light weight Fancy Hemp Braid, with alluring ecru lace, pleated grosgrain ribbon motifs, a grosgrain ribbon bow in back, and a clever pin. Almost universally becoming - - - therefore unsurpassed in popularity. And way underpriced here. Very highly favored for wear with dainty summer frocks. State color and headsize. How to measure, Page 120… $1.59. Alluring Pom-pon Trim! QUALITY PEDALINE BRAID. Chic! (M) 3 A 4348—Fits head 21¾ to 22¼ inches. 3 A 4349—Fits head 22½ to 23 inches. COLORS—Basque (copen) Blue, Pistachio Green, or Castillian Red, all with Sand; also Black with White, or Sand with Brown. Style-creation it seems, is a science as well as an art, in that certain results are always achieved under certain given conditions. For instance every time a designer places an intriguing ostrich pom-pon on a chapeau it's certain to be a style-sensation! Every time! Every daughter of Eve knows there's witchery in such a cheek-caressing pom-pon. Here it's of two-tone ostrich, and beautifies a bicorne of lustrous Pedaline Braid with brim edging of twisted two-tone Visca Braid. Even the hat without the pom-pon would be a sensation, for it's stunning and very artful, with a most unusual creased brim. A bargain! State color and headsize. Please measure your head. How to Measure, See Page 120… $1.88. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 15

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The "New Paris" Entrancing BANDEAU CREATION. $3.88 POSTPAID. (A) 3 A 4356—Fits head 21¾ to 22¼ ins. 3 A 4357—Fits head 22¾ to 23¼ ins. COLORS—Summer Pink, Basque (Copen) Blue, Orchid Mauve, Sea-sand, or Black. If your "flair" is for the dramatic and your "fetish" is fineness - - - the creator of this intoxicatingly beautiful hat had you in mind! Newest of the new! Loveliest of the lovely! Of fine transparent Pyroxylin Hairlike Braid with latest "bandeau" brim. Wide, shimmering satin ribbon passes around crown. Is slipped through a cutout, and looped next the cheek! Adorable floral applique. State color and headsize. See How to Measure, Page 120. Low price, Postpaid… $3.88. Becoming STYLE HIT! $1.77 POSTPAID. (B) 3 A 4362—Fits head 21½ to 22 ins. 3 A 4363—Fits head 22¼ to 22¾ ins. COLORS—Sea-sand, Basque (Copen) Blue, Orchid Mauve, Summer Pink, or Black. If your "head and heart" are impelled toward this little creation, let us inform you that you're only one of many style-wise women who can't resist it! It's a style-"hit!" It's of transparent Pyroxylin Hairlike Braid, with the brim that closely follows the facial contour, tucked, turned under, and "tacked" at each side, and bewitchingly decked with plush flowers! Grosgrain ribbon bow in back. Wonder value! State color and headsize. How to Measure head, See Page 120. Low price, Postpaid… $1.77. Rich Materials. $1.88 POSTPAID. (C) 3 A 4364—Fits head 21¾ to 22¼ ins. 3 A 4365—Fits head 22½ to 23 ins. COLORS—Basque (Copen) Blue with Monet Blue, Sea-sand with Brown, Pistachio Green with Jungle Green, Castilian Red with Wine, or Black with White. Smart - - - suave - - -"knowing." - - - a perfectly stunning creation of Pedaline Braid, with a brim that turns back and then "rolls" forward again. Closely shirred grosgrain ribbon on side, and two-tone grosgrain ribbon loops and streamers, used to the best style-advantage! Remarkable value! State color, headsize. See How to Measure your head, on Page 120. Low price, Postpaid… $1.88. Dashing! "HALO MODEL." $2.39 POSTPAID. (D) 3 A 4366—Fits head 21½ to 22 ins. 3 A 4367—Fits head 22½ to 23 ins. COLORS—Sand with Brown, or Basque (Copen) Blue with Sand, also solid Summer Pink, Orchid Mauve, or Black. State color and headsize. "La Coquette" - - - as Frenchy as a play by Moliere! Note the flirtatious pearl-simulating ear-drops coyly suspended from the sides! And the Chantilly-patterned lace applied to the coronet-effecting tabs! The captivating hat is of transparent Pyroxylin Hairlike Braid, with pleated grosgrain ribbon at either side. A copy of a very high-priced model, though our price is so low! See How to Measure your Head, on Page 120. Price, Postpaid… $2.39. Demure! $1.66 POSTPAID. (E) 3 A 4358—Fits head 21¼ to 21¾ ins. 3 A 4358—Fits head 22¼ to 22¾ ins. COLORS—Castilian Red, Sea-Sand, Pistachio Green, Basque (Copen) Blue; also Black with Rose flowers. State color and headsize. An admiration-provoking hat that will bring bewitching charm to innumerable women and "budding women." It's just too roguishly ravishing! And it's just too low priced! It's of lustrous "Viscalacque" Weave Viscacloth, with bicorne brim with "sprays and sprays" of beguiling blossoms to lure the eye! Two-tone ribbon bow placed coyly! See How to Measure your bead, on Page 120. Price… $1.66. Dressy! $2.45 POSTPAID. (F) 3 A 4360—Fits head 21½ to 22 inches. 3 A 4361—Fits head 22½ to 23 inches. COLORS—Sea-sand with Brown Lace, Pistachio Green with Black Lace, or Solid Summer Pink, Basque (Copen) Blue, or Black. Please state color and headsize. "If a hat is 'kind' to women - - - women will be kind to it!" These words of a canny French designer explain the undiminishing popularity of the "picture" hat! It flatters the eyes - - - it's "gentle" to the complexion - - - it puts you at your loveliest! And it's been many a day since you've seen one as alluring as this picture hat! Of transparent Pyroxylin Hairlike Braid, with Chantilly-patterned lace and satin ribbon "plotting and planning together" to make it a glorious "charmer!" See how to measure your head, on Page 120. Postpaid… $2.45. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 16

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New! BANDEAU MODEL. $1.77 POSTPAID. (G) 3 A 7232—Fits head 21½ to 22 ins. 3 A 7233—Fits head 22½ to 23 inches. COLORS—Sea-sand, Basque (Copen) Blue, French (med.) Rose, Orchid, Mauve, or Black, all with harmonizing flowers. "It's fashionable to be late" and this chapeau's original was among the very last arrivals from Paree! One of the newest of the "bandeau" creations, made of "lacy" Hemp Braid. The brim is turned up to reveal shaded rayon leaves and flowers, and turned down again for the same adorable purpose! Grosgrain ribbon bow and streamers Marvelous value! State color and headsize. Please measure your head. How to Measure, see Page 120. Low price. Postpaid… $1.77. Adorable RIBBON BRIM! Only $1.77 POSTPAID. (H) 3 A 4374—Fits head 21½ to 22 ins. 3 A 4375—Fits head 22¼ to 22¾ ins. COLORS—Castilian Red, Sea-sand, Basque Blue, Pistachio Green, or Black. Please state color and headsize. In which the designer "shuns the obvious" in headgear, with compelling smartness the result! Nothing more unusual or intriguing than the bengaline ribbon "curtain" on this bonnetlike creation. Of transparent Pyroxylin Hairlike Braid Interwoven with Hemp Cord. Ribbon loops and streamers, metallic pin. Amazing value, too! See how to measure your head, Page 120… $1.77. $1.88 POSTPAID. (J) 3 A 4368—Fits head 21¾ to 22¼ ins. 3 A 4369—Fits head 22¾ to 23¼ ins. COLORS—Orchid Mauve, Basque (copen) Blue, Sea-sand, Pistachio Green, Summer Pink; also Black with Coral flowers. The "Picture" hat! A "darling" of lacy Hemp Braid with wide brim-insert of embroidered Pyroxylin Hairlike Braid. A wide satin ribbon band and bow against which beautiful shaded rayon flowers nestle. State color and headsize. See how to measure your head. Page 120. Low price. Postpaid… $1.88. Chic! $1.88 POSTPAID. (K) 3 A 4372—Fits head 21½ to 22 inches. 3 A 4373—Fits head 22½ to 23 inches. COLORS—Sea-sand, Basque (copen) Blue, Orchid Mauve, Castilian Red, or Black. State color and headsize. Fashion goes round in circles on this captivating little hat to achieve a direct line to chic! A clever, and adorable close-fitting chapeau of transparent Pyroxylin Hairlike Braid, with braid-edged "circles" of ecru embroidered net! Grosgrain ribbon loops and streamers flutter beguilingly at one side. Certainly unique, wonderful value at our extremely low price, and unquestionably one of the popularity leaders of the season. Please measure your head. See how to measure on Page 120. Low price, Postpaid… $1.88. Beautifully Embroidered. $1.88 POSTPAID. (L) 3 A 4378—Fits head 21½ to 22 inches. 3 A 4379—Fits head 22½ to 23 inches. COLORS—Sea-sand with Brown, Basque Blue with Monet Blue, Pistachio Green with Jungle Green, Pink with Rose; also All Black. State color and headsize. It's true that becomingness is a matter of the hat worn by the woman - - - but the poke is the right hat for more women than any millinery creation ever conceived! That's one reason why this poke, one of the season's most adorable, will form a constant procession from our factory to us, then to you. Another is its low price. Of fancy-weave Hemp Braid, short at front. Harmonizing appliqued leaves of velvet, outlined with chainstitch embroidery, "dress it up" engagingly. Velvet ribbon bow and streamers. Novelty pin. See how to measure your head on Page 120. Price, Postpaid… $1.88. Tailored. $1.77 POSTPAID. (M) 3 A 4370—Fits head 21¾ to 22¼ inches. 3 A 4371—Fits head 22½ to 23 inches. COLORS—Sand with Brown, Basque (copen) Blue with Monet Blue, Pistachio Green with English Green, Navy Blue with White; also All Black. Please state color and headsize. Paris "specializes" in hats like this - - - simple but spirited little creations with some clever quirk nobody else has ever thought of! This magnetic bit of chic is of lustrous Balibuntil Weave Viscacloth, with a brim that flares, then suddenly dips, folding itself into a "nest" for a gay, saucy feather and short ribbon loops! Note cut of crown (small illustration). Novelty buckle at back. Very, very low priced. See how to measure, on Page 120. Price, Postpaid… $1.77. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 17

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INCOMPARABLE "Style Queen" (Reg. U.S. Pat. Off.) QUALITY. Elegant! NEW TIP-TILT BRIM. FANCY NEW BRAID. (A) 3 A 7204—Fits head 21¾ to 22¼ inches. 3 A 7205—Fits head 22½ to 23 inches. COLORS—Sea-sand, Orchid Mauve, Basque (copen) Blue, Pistachio Green; also Black with White flowers. State color and headsize. New! Fascinating! Crown of Fancy Hemp Braid; "tip-tilted" large brim of Lacy Hemp Braid. Shaded flowers; satin ribbon. See how to measure head, Pg. 120. Postp'd… $2.19. Flattering. FELT and PEDALINE STRAW. (B) 3 A 7206—Fits head 21¼ to 21¾ inches. A 7207—Fits head 22¼ to 22¾ inches. COLORS—Sand, Basque Blue, Pistachio Green, Castilian Red; also Black and White. Ultra modish - - - worth a lot more! Bicorne of Wool Felt, with lustrous Pedaline Braid trim. Harmonizing plush "circles". Super value. State color, headsize. How to measure head, Pg. 120… $1.69. Dainty LACE EDGE. (C) 3 A 7210—Fits head 21½ to 22 inches. 3 A 7211—Fits head 22½ to 23 inches. COLORS—Sea-sand, Orchid Mauve, Summer Pink, Basque (copen) Blue, or Black. Alluring! Of Transparent Pyroxylin Hairlike Braid, with Ecru lace edge; shaded flowers. Grosgrain ribbon band and bow. Big value! State color and headsize. See how to measure your head, on Page 120. Low price, Postpaid… $1.77. Voguish! (D) 3 A 7202—Fits head 21¼ to 21¾ inches. 3 A 7203—Fits head 22 to 22½ inches. COLORS—Sand with Brown, Pistachio Green with Jungle Green, Castilian Red with Sand, Basque (copen) Blue with Monet Blue, Black with Copen Blue. Clever, winning, fashionable chapeau of transparent Hairlike Braid. Grosgrain ribbon brim and bow, embroidery, trimming-pin. State color and headsize. Exceptional value! See how to measure your head, on Page 120. Low price, Postpaid… $1.77. Just Lovely! (E) 3 A 7208—Fits head 21½ to 22 inches. 3 A 7209—Fits head 22¼ to 22¾ inches. COLORS—Basque (copen) Blue, Summer Pink, Sea-sand, Orchid Mauve, Pistachio Green, Black. Demure, cool, summery bonnet-style hat of fancy Gimp Hairlike Braid and Belting Ribbon. Imitation pearl "ear-drops". Bargain priced. State color and headsize. See how to measure your head, on Page 120. Low price, Postpaid… $1.77. PRETTY NEW TRIM. (F) 3 A 7224—Fits head 21¾ to 22¼ inches. 3 A 7225—Fits head 22½ to 23 inches. COLORS—Sand with Brown, Basque (copen) Blue with Monet Blue, Summer Pink with Rose, Orchid Mauve with Lavender, Black with White. Charm-bringing, light weight, summery poke blocked of lustrous new Viscacloth; pieced crown; lacy Pyroxylin Hairlike Braid edge. Twisted two-tone grosgrain ribbon and embossed plush flowers. Real value. State color, headsize. See how to measure your head, on Page 120. Low price… $1.88. Enchanting! (G) 3 A 7228—Fits bead 21½ to 22 inches. 3 A 7229—Fits head 22½ to 23 inches. COLORS—Orchid Mauve, Summer Pink, Basque Blue, Sea-sand, or Black. State color, headsize. A picture of Summertime loveliness. A genuine bargain for such fine quality is this adorable hat with a new bandeau brim. Of Swiss Hairlike Braid. Rayon crepe bow. Metallic pin. See how to measure your head, on Page 120. Postpaid… $1.88. Color Explanations on Page 120. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 20

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For SPRINGTIME BEAUTY… The Hand Woven TAILORED HAT. CHOICE $1.88 Our Usual $3.00 Quality. THESE BODY HATS CAREFULLY WOVEN BY HAND… ALL THE RAGE FOR SPRING. BANGKOK PATTERN WEAVE. (H) 3 A 4270—Fits head 21½ to 22 inches. 3 A 4271—Fits head 22¼ to 22¾ inches. COLORS—Beige, Castilian Red, Pistachio Green, Navy Blue, or Black. State color and headsize. Very new - - - note the trimming. Tailored hat of a hand woven Bangkok Weave Toyo Body, with grosgrain ribbon modishly used at side of crown, and as flange on under side of brim. Worth a lot more. See how to measure your head, on Page 120. Low price, Postpaid… $1.88. BANGKOK PATTERN WEAVE. (J) 3 A 4266—Fits head 21¾ to 22¼ inches. 3 A 4267—Fits head 22½ to 23 inches. COLORS—Sand, Castilian Red, Copen Blue, Navy Blue, or Black. State color and headsize. Blocked hats of this type are extremely smart, and smartest with ensembles or sport frocks! Modish Bangkok Weave Toyo Body hat with grosgrain ribbon "belt" with buckle. Creased, "off-the-forehead" brim with wide sides, $3.00 value! See how to measure your head, on Page 120… $1.88. Enchanting TRICORNE. WITH A SMART BACK BOW! (K) 3 A 4258—Fits head 21¾ to 22¼ inches. 3 A 4259—Fits head 22½ to 23 inches. COLORS—Malaya Brown, Copen Blue, Castilian Red, Pistachio Green, or Black. State color and headsize. Perfect for the "tailored" girl, and regular $3.00 quality. Popular flare-brimmed hand-woven Bangkok Weave Toyo Body hat, with back of brim twisted and bow-trimmed. State headsize. See how to measure your head, on Page 120. Low price, Postpaid… $1.88. PENIT PATTERN WEAVE. (L) 3 A 4260—Fits head 21¾ to 22¼ inches. 3 A 4261—Fits head 22½ to 23 inches. COLORS—Sea-sand, Castilian Red, Pistachio Green, Navy Blue, Black, or White. State color and headsize. Voguish forehead-revealing, low-crowned, scoop-brimmed Penit Weave Toyo Body hat. Draped Paisley-design fabric scarf. Perfect with tailored and sport togs. Amazing value! See how to measure your head, on Page 120. Low price, Postpaid… $1.88. SPLIT PENIT STRAW. (M) 3 A 4268—Fits head 21¾ to 22¼ inches. 3 A 4269—Fits head 22½ to 23 inches. COLORS—Navy Blue with Copen, Natural Sand with Brown or Black with Copen. State color and headsize. Shaded flowers make dressy this smart, youthful poke of blocked, hand woven light weight Split Penit Straw. Two-color grosgrain ribbon swathes the crown. Wonder value! See how to measure your head, on Page 120. Low price, Postpaid… $1.88. NEW WATTEAU MODEL. BANGKOK PATTERN WEAVE. (N) 3 A 4264—Fits head 21½ to 22 inches. 3 A 4265—Fits head 22½ to 23 inches. COLORS—Sea-sand, Copen Blue, Pistachio Green, Castilian Red, or Black. State color. You'd probably have to pay a lot more elsewhere for this stunning hat! The season's newest Watteau model, of a blocked, hand woven Bangkok Weave Toyo body, with brim lifted on one side, and dipped low on the other. Pretty ornament. State headsize. See how to measure on Page 120. Low price, Postpaid… $1.88. FASHIONABLE ROUGH STRAW. (P) 3 A 4262—Fits head 21 to 21½ ins. 3 A 4263—Fits head 22¼ to 22¾ ins. COLORS—Natural Sand with Brown; also solid Pistachio Green, Basque Blue, Summer Pink, or Navy Blue. State color, headsize. Sporty, smart, comfortable blocked poke with creased brim. Hand-woven of Italian Hemp. Colorful feather, and grosgrain ribbon trim. A bargain! See how to measure on Page 120. Low price, Postpaid… $1.88. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see 3. Page 21

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"Style Queen" (Reg. U.S. Pat. Off.) Individuality …CANNOT BE COPIED! The "Wheels" Are Chic! CIRÉ BRAID. (A) 3 A 4398—Fits head 21¼ to 21¾ inches. 3 A 4399—Fits head 22¼ to 22¾ inches. COLORS—Castilian Red, Rose Cedar, Pistachio Green, Basque (copen) Blue; all with harmonizing ribbon, or Black with Light Blue. State color and headsize. A hat that "dared" be different - - - and made the fashion-world bow to its beauty and chic! Of lustrous Ciré Pyroxylin Hairlike Braid, with fine grosgrain ribbon passing through the two "wheels" on either side, tying in a swanky bow! Unbeatable value. See how to measure your head on Page 120. Low price, Postpaid… $2.69. Demure "Betty Jane" Poke. NEW Betty Jane MODEL. (B) 3 A 4396—Fits head 21¾ to 22¼ ins. 3 A 4397—Fits head 22¾ to 23¼ ins. COLORS—Orchid Mauve, Summer Pink, Basque Blue, Sea-sand; also Black with Copen Flower. What will a "Betty Jane" poke do for you? Give you demureness, naivete, and charm, cupid's deadly darts. A particularly enthralling one, with crescent-shaped ecru lace medallion and plush blossoms! Of Pyroxylin Hairlike Braid with Pedaline Braid brim-inserts. Grosgrain ribbon. And what a buy! State color and headsize. See how to measure your head, Page 120. Low price, Postpaid… $1.88. Gardenia-trimmed. Special Value. (C) 3 A 4394—Fits head 21½ to 22 ins. 3 A 4395—Fits head 22¼ to 22¾ ins. COLORS—Sea-sand, Basque (copen) Blue, Pistachio Green, Castilian Red, or Black. A brim that circles low on one side, and curls up on the other about a white gardenia, suggesting the lacy edge of an old-fashioned bouquet. Could anything be more bewitching? New, and made of Crochet Weave Hemp and Hairlike Braids, and priced much too modestly for anything so pretty. State color, headsize. See how to measure your head, on Page 120… $1.39. High-backed. Stunning. Baku Pattern Braid. (D) 3 A 7200—Fits head 21½ to 22 ins. 3 A 7201—Fits head 22¼ to 22¾ ins. COLORS—Sea-sand, Basque (copen) Blue, Talisman Red, Orchid Mauve, or Black. Its upturned back banked with shaded plush flowers and rayon leaves as Watteau himself might have painted it in that romantic era! Its shallow, forehead-revealing crown and low price, distinctly modern - - - authentically 1931. Of fine, lustrous Baku-patterned Braid, with narrow velvet ribbon. State color and headsize. See how to measure your head on Page 120. Low price, Postpaid… $2.88. Coronet Effect. Rich Beauty. (E) 3 A 4392—Fits head 22 to 22½ ins. 3 A 4393—Fits head 22¾ to 23¼ ins. COLORS—Pearl Gray, Basque Blue, French Beige Tan, Navy Blue, or Black. State color, size. Queenly beauty for the one whose style-educated little head is crowned with this coronet creation! It's a "stunner"! Fashioned of transparent Pyroxylin Hairlike Braid, with the ecru-embroidered net applique lending it somewhat the effect of a jewel-studded tiara. Pleated grosgrain ribbon sets it off. See how to measure head. Page 120. Price… $1.88. Large "Bandeau" Brim. So Dressy. (F) 3 A 7234—Fits head 21¾ to 22¼ ins. 3 A 7235—Fits head 22¾ to 23¼ ins. COLORS—Summer Pink, Orchid Mauve, Sea-sand, Stargold (Maize), or Basque Blue. Please state color and headsize. The flattering, familiar picture hat, here decides to add personality to its loveliness - - - so it folds its large brim cleverly, charmingly, in the new "bandeau" fashion! Of Perle and Fancy Hemp Braids, with brim-insert of fancy Pyroxylin Hairlike Braid. Plush flowerlets, wide grosgrain ribbon. Unbelievably low priced. See how to measure your head, Page 120. Low priced, Postpaid… $1.77. Color Explanations on Page 120. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 22

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"Style Queen" (Reg. U.S. Pat. Off.) …CANNOT BE EQUALED! Bow-trimmed. Bows for Chic. (G) 3 A 4354—Fits head 21½ to 22 inches. 3 A 4355—Fits head 22¼ to 22¾ inches. COLORS—Basque (copen) Blue, Castilian Red, Pistachio Green, Sea-sand, or Black. Such a "bonnet" as Cleopatra herself might have worn - - - exotic - - - alluring - - - with the forehead-banded, shoulder-dipping lines of the Egyptian headgear revealed by the friezes of ancient buildings. It's made of Hemp Braid, and, like the scarabs of old, a buckle sits proudly on the grosgrain ribbon criss-crossed high over the forehead, while a series of loops on one side complete the altogether entrancing design. A clever hat! A big bargain! State color and headsize. See how to measure your head, on Page 120. Postpaid… $1.59. Halo-brimmed. Cushion BRIM. (H) 3 A 4384—Fits head 21¾ to 22¼ inches. 3 A 4385—Fits head 22½ to 23 Inches. COLORS—Pistachio Green, Summer Rose, Basque (copen) Blue, Sea-sand, or Black. State color. Good Luck - - - the kind that attends the attractive girl - - - is assured by the Horseshoe-shaped cushion-brim of this fascinating hat, it's fashioned of Allover-embroidered Pyroxylin Hairlike Braid, and is one of the dressiest models you've seen in seasons. Cut away back, in perfect harmony with summery frocks are the materials as well as the spray of shaded plush flowers. Marvelous value! See how to measure head, Page 120. Low price, Postpaid… $1.88. Spirited Tricorne! Swiss Braid… $3.50 Value. (J) 3 A 4390—Fits head 21¾ to 22¼ inches. 3 A 4391—Fits head 22¾ to 23¼ inches. COLORS—Basque (copen) Blue, Rose Cedar (French beige), Sea-sand, Castilian Red, or Black. Spirit - - - that's what it's got - - - yes "The spirit of 1776" - - - vim and "go". One of those enchanting, forehead-revealing Colonial tricornes now so fashionable. It's of Swiss Hairlike Braid, with a dashing little feather and two-tone ribbon placed at a telling angle! See on Page 105 how excellently it "ensembles". Fine value! State color and headsize. See how to measure your head, on Page 120. Postpaid… $2.29. "Gardenia Trim". NEW Back Brim. (K) 3 A 4382—SIZE—21¾ to 22¼ inches. 3 A 4383—SIZE—22½ to 23 inches. COLORS—Sea-sand with Brown, Basque (copen) Blue with Monet Blue, Pistachio Green with Darker Green, Summer Pink with Rose, also all Black with White flower. You'll pass too few mirrors to suit you, when you're wearing this hat! Of "lacy" Hemp Braid, with grosgrain ribbon encircling crown and "crossing" it in back, and split back-brim - - - newest notes! New waxed flower. State color, headsize. See how to measure head, on Page 120. Low price, Postpaid… $1.77. Saucy "Tam". Dashing New Style! (L) 3 A 4388—SIZE—21½ to 22 ins. 3 A 4 389—SIZE—22¼ to 22¾ ins. COLORS—Sand with Brown, Basque (copen) Blue with Monet Blue, Pistachio Green with English Green; also all Castilian Red, or Black. State color and headsize. For the young-minded - - - this "sassy" beret tam! A jolly little affair of close mesh Viscacloth, with velvet "bandeau" and loops in fan tassel effect. Though "informal" it's not too "flighty" and it is a wonderful bargain. See how to measure your bead, on Page 120. Postpaid… $1.69. "Gingham-patterned" Poke. Exclusive New Braid. (M) 3 A 4386—SIZE—21¾ to 22¼ ins. 3 A 4387—SIZE—22¾ to 23¼ ins. COLORS—Two-tone Sea-sand, Basque (copen) Blue, Orchid Mauve, Summer Pink, or Black and White. Surprise!!! Gingham-patterned Pyroxylin Hairlike Braid fashion this poke - - - and maybe that's not new! And the velvet ribbon band manipulated into half-bows and strung through a celluloid ornament. An adorable hat! Genuine value! State color and headsize. See how to measure your head, on Page 120. Price… $2.48. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 23

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Berets "All the GO"! BRUSHED WOOL. ANGORA NAPPED. Hand Crocheted. 3 A 4238—9 to 15 yrs. 3 A 4239—16 yrs. up. COLORS—White, Sand, Copen Blue, Maize, Orchid, Pistachio Green, Navy Blue, or Pink. State color and catalog number. "As the summer needs the sunshine, as the flowers need the dew" that's bow every girl needs a beret - - - it's an absolute necessity to a complete wardrobe. And this youthful, fuzzy beret, the loveliest of them all, is hand-crocheted and has a long-napped, soft-haired brushed Angora yarn surface. Wool interwoven. Elastic insert adjusts headsize to fit. Worth more. Low price, Postpaid… $1.59. 3 A 4240—9 to 15 yrs. 3 A 4241—16 yrs. up. COLORS—Same as above. State color. Of All Wool yarn, long-napped, and softly brushed. Low price, Postpaid… 89¢. Imported FRENCH BERET. 3 A 4246—MISSES'—Medium headsize. 3 A 4247—WOMEN'S—Large headsize. COLORS—Red, Navy Blue, Sand, Jade Green, Coven Blue, Brown, or White. World-beating price for this pert, youthful, fine quality soft All Wool beret, imported from France, whence the beret originally hailed! Very good quality and trimmed with a voguish metallic clip that sets it off in newest fashion. "Treat" daughter to two or three, in colors to match her sports or school clothes. Or why not buy a couple for yourself? They're ideal for motoring, boating, sports, etc., and come in a variety of pretty colors. Bias headband makes headsize self-adjusting. Wonderful value at our low price. Please state color and headsize. Low price. Postpaid… 59¢. Buoyant! Hand Crocheted. 3 A 4242—Fits from 6 to 9 years. 3 A 4243—Fits from 10 to 15 years. COLORS—White, Sand, Copen Blue, Maize, Orchid, Pistachio Green, Navy Blue, Red, or Pink. The spirit of carefree youth - - - informal, "crushable" beret, hand-crocheted of softly napped All Wool Yarn. In lovely, summery colors. Elastic-inserted, self-adjusting headsize. Please state color and catalog number. Low price, Postpaid… 39¢. Inexpensive "Sportsy." Gay Colors! 3 A 4244—Fits from 6 to 9 years. 3 A 4245—Fits ages 10 to 16 years. COLORS—Copen Blue, White, Maize, Orchid, or Green predominating. Attractive, sporty, gaily-colored striped Knitted Rayon beret, Rayon pom-pon; size-adjusting "pencil-roll" headband. Unusual value at our low price! Please state color and size. Low price, Postpaid… 35¢. … What LOW Prices! Pretty Design. 3 A 4250—Fits head 21¼ to 21¾ inches. 3 A 4251—Fits head 22 to 22½ inches. COLORS—Red with Navy Blue; also Basque Blue with Sand, Sand with Brown, Pistachio Green with Sand, Black with White. State color, headsize. Very dressy! Of Visca Braid, with Rayon threads and Wool yarn interwoven. Plush flowers. Self-adjusting headsize. See how to measure her head, on Page 120. Price Postpaid… 88¢. Summery! For SPORTS! Cute! SCALLOPED BRIM. 3 A 4254—Ages 5 to 8 yrs. 3 A 4255—Ages 9 to 15 yrs. COLORS—Maize, Copen Blue, Green, all with White; also All White. Florida's popular sport or "informal" hat. Of Cotton Pique, with scalloped, floppy brim stitched and edged with lustrous Rayon. Sectional crown. Big value! Please state color and size. Postpaid… 45¢. ALL RAYON. 3 A 7262—Fits 5 to 9 years. 3 A 7263—Fits 10 to 14 years. 3 A 7264—Fits 15 years up. COLORS—Red, Navy Blue, Sand, Orchid, Orange, Green, or Copen Blue, all combined with White; also all White. Light weight, cool, summery Knitted Rayon beret. Knitted "circle" design at top; tiny pom-pon. Self-adjusting headband. Priced below cost yet very attractive and smart with informal summer costumes. Please state size and color. Postpaid… 19¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 28

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"Glorious Girl" (Reg. U.S. Pat. Off.) HATS FOR SPRING. Fresh New Buds from the Garden of Style! Cunning! (A) 3 A 4183—Fits head 20¼ to 20¾ inches. COLORS—Pistachio Green (as shown), Copen Blue, Pink, or Navy Blue, all with Natural Tuscan color. State color. Youth's own. Demure "poke" of fancy-woven Pyroxylin Hairlike Braid with Pyroxylin-flanged tuscan-patterned braid brim. Rayon bud; velvet bow; streamers. See how to measure her head, on Page 120. Price, Postpaid… $1.39. Cute! (B) 3 A 4193—Fits head 20¼ to 20¾ inches. COLORS—Red with Sand, Copen with Rose, or Sand with Brown. State color. An adorable chapeau! Of lacy Hemp Braid. Satin ribbon bard, streamers, and pleated flange. Velvet flowers. State color and headsize. Unbeatable value! How to measure her head, Page 120. Low price, Postpaid… 89¢. SO VERY LOW PRICED. (C) 3 A 4182—Self-adjusting headsize. COLORS—Copen Blue with Rose, Rose with Sand, Sand with Copen, or Red with Navy Blue. A fascinating little "Easter Bonnet." Of lustrous Rayon Satin (cotton back), with Pyroxylin Hairlike Braid on poke brim. Satin streamers, rayon bud. Please state color. Price, Postpaid… 74¢. Delightfully Girlish! 9 to 12 Yrs. (D) 3 A 4185—Fits head 21¼ to 21¾ inches. COLORS—Natural Tuscan color with Navy Blue, Honey, Green, or Red. Colonial charm! Of Tuscan-patterned Braid. Creased crown; fashionable wide sides. Wide velvet ribbon band, streamers. Bargain! State color. See how to measure her head, on Page 120. Low price, Postpaid… $1.29. 7 to 10 Yrs. (E) 3 A 4188—Fits head 20½ to 21 inches. COLORS—Natural Tuscan color with Black (as pictured), also Natural Tuscan color with Green or Red. State color. Becoming "angel face" hat of Tuscan Patterned Braid; Pyroxylin Hairlike Braid edge. Velvet ribbon and a cluster of rayon flowers and muslin leaves. See how to measure, Page 120. Low price, Postpaid… $1.25. 4 to 7 Yrs. (F) 3 A 4192—Fits head 19½ to 20 inches. COLORS—Pink (as Illustrated) Sand, Copen Blue, or Red. State color. "Darling" - - - so low priced! Of lacy-patterned Hemp Braid. Satin ribbon bow, streamers; pleated brim-edge. Rayon buds. See how to measure head, on Page 120. Low price, Postpaid… 88¢. So Neat. 4 to 7 Yrs. (G) 3 A 4189—19¾ to 20¼ inches. COLORS—Natural Tuscan color with Black, Copen Blue, Rose, or Maize. State color. She'll love this poke bonnet of Tuscan-patterned Braid. Good grosgrain ribbon band and streamers; pretty, tiny rayon bud trimming. Real value! Low price, Postpaid… $1.00. Fancy Braid. 10 to 15 Yrs. (H) 3 A 4181—Fits head 21¼ to 21¾ inches. COLORS—Sand with Brown, Pistachio Green with Jungle Green, Basque (copen) Blue with Sand, Red with Navy. Very attractive "grown-up-style". Of Visca and Pyroxylin Hairlike Braids. Forehead-revealing turned-back brim "pleated" at sides. Imported plush blossoms; grosgrain ribbon. State color, headsize. See how to measure her head, on Page 120. Postpaid… $1.69. Lovely! 6 to 9 Yrs. (J) 3 A 4190—Fits head 20½ to 21 inches. COLORS—Copen, Rose, Red, Sand. To vie with the lovely face beneath it! Of fancy Hemp Braid, with plush flowers, dressy embroidered ecru net tab, grosgrain ribbon. Our price is low! State color. See how to measure her head, on Page 120. Postpaid… $1.00. Exquisite! 10 to 14 Yrs. (K) 3 A 4186—Fits head 21¼ to 21¾ inches. COLORS—Pink, Copen Blue, Pistachio Green, or Navy Blue, all with Natural Tuscan color. State color. New shallow crown, wide side, short-backed "poke" for "The Good old Summertime". Of transparent Pyroxylin Hairlike Braid; Brim of Tuscan-patterned Braid; imported plush flowers. Priced very low! See how to measure her head, on Page 120… $1.49. Attractive! 6 to 9 Yrs. (L) 3 A 4194—Fits head 20½ to 21 inches. COLORS—Red with Navy Blue, Sand with Brown, Copen Blue with Sand, or Pistachio with Jungle Green. Saucy "pirate" hat - - - boldly turned up at front. Of fancy Hemp Braid. Grosgrain ribbon; shaded velvet flowers. See how to measure head. Page 120… 89¢. BARGAIN. 3 to 6 Yrs. (M) 3 A 4187—Fits head 19¼ to 19¾ inches. COLORS—Natural Tuscan color with Copen Blue (as shown); also Natural Tuscan color with Pink or Maize. Cunning! Of Tuscan-Patterned Braid, with Lacy Pyroxylin Hairlike Edge. Fashionable "Angel-Face" brim. Grosgrain ribbon; velvet flowers. Bargain! How to measure her head, Page 120. Low price, Postpaid… $1.00. Charming! 9 to 14 Yrs. (N) 3 A 4191—Fits head 21¼ to 21¾ inches. COLOR—Navy with Red, Copen Blue with Sand, or Sand with Brown. Style! Beauty! Value! Popular scoop-brimmed hat with smart wide sides. Of Hemp Braid, with grosgrain ribbon trim and pretty imported plush flowers. State color and headsize. How to measure her head. Page 120… $1.29. Pretty! 9 to 12 Yrs. (P) 3 A 4180—Fits head 20¾ to 21¼ inches. COLORS—Sand (as illustrated), Basque (coven) Blue, Pistachio Green, Navy Blue, or Red. Please state color. For your "Angel Face!" Pretty hat of light weight, lacy Hemp Braid, with popular angel-face brim. Creased sides. Imported plush blossoms; grosgrain ribbon. How to measure her head, on Page 120. Low price, Postpaid… $1.19. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 29

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Now! Our Lower Prices Bring You… NEWER STYLES and FINER QUALITIES than ever Before. QUALITY beyond what You Could POSSIBLY EXPECT. GIRLISH 2-piece Ensemble. The Same SMART STYLE in 2 QUALITIES. (A) 3 B 6572—Woven Cotton Tweed… $1.98. 3 B 6599—Wool-and-Silk Tweed… $2.98. SIZES—10, 12, 14 yrs. Size panel below. Here is style, quality, service, value, in a girlish two-piece ensemble. Whether you select the Woven Cotton Tweed at $1.98, or the Wool and Silk Tweed at $2.98, we guarantee you more than your money's worth. Both suits have dress-tops, bows, and sashes of printed rayon-and-cotton flat crepe. Bargains, truly! COLOR—Tan only. Please state size. (B) 3 B 6600—SIZES—7, 8, 10, 12, 14 yrs. As prettily styled a dress as you will find in a month of Sundays; and the price? Oh! Oh! that is where we shine — its our $3.00-dress quality of Rayon-and-cotton Flat Crepe. Big taped collar with embroidery, cute bows, shirrings, and flares. See size panel below. COLORS—Flirt Red or Queen Blue, both with Eggshell. State color, size. Postpaid… $1.98. (C) 3 B 6574—SIZES—7, 8, 10, 12, 14 years. Just as sweet as it can be, and comfortable for warmer days, as well as dressy. Topped with a cute shirred collar. It's All Silk Pongee, every yard government-inspected before it left Japan. Trimmings Fast Color — we know, because we washed them. Dress tucked, pleated; streamer bow. See size panel below. COLOR—Tan with Red only. State color and size. Low price, Postpaid… $1.97. LOOK! $5.00 VALUE $3.98 POSTPAID. For Other Children's Coats See Pages 85 to 89. (D) 3 C 4454—SIZES… 10|12|14|16 yrs. Lengths… 33|35|38|40 ins. Smart? The very last word in girlish chic. Value? The lowest price we've ever quoted on this quality — in fact, our usual $5.00 grade. Made of Tweedlike Coating, One-fourth Wool. Balance Cotton; all wool Kasheen stitched lapels. Name label free, see page 85. Cotton Twill lining. COLORS—Green (as illustrated), or Medium Tan. State color and size. Price… $3.98. 2-piece ENSEMBLE. Made to Sell At $5.00. (E) 3 B 6569—SIZES—7, 8, 10, 12, 14 yrs. In this quality similar suits sold for $5.00 in 1930. Now only $2.98. But make no mistake — you will not find its equal at this low price elsewhere. A smart, girlish two-piece ensemble of colorful plain and printed washable All Silk Government-inspected Pongee, with lovely style-details to enthrall any little miss. See size panel below. COLORS—Green (as illustrated) or Queen Blue. State color and size. Postpaid… $2.98. FAST COLOR (TESTED and GUARANTEED.) (F) 3 B 6570—SIZES—10, 12, and 14 years. A dream of grace and soft loveliness is this adorable sleeveless frock of printed Rayon-and-cotton Flat Crepe. Chic pleat-edged new, cowl collar, and breezily flaring skirt and peplum. A real bargain, our former $3.00 quality, and now also Fast Color. You'll love it. See size panel below. COLORS—Queen Blue, or Tan back-ground and trim. State color, size. Price… $1.98. BEAUTIFUL! Caped Style! VERY SPECIAL. FINE QUALITY FAST COLOR BATISTE. (G) 3 B 6571—SIZES—10, 12, and 14 years. Simply charming! The sheer material is so lovely and summery, and the style just perfectly "worked out" to "go" with the material. Dainty shirrings at the waist, with graceful tiers below. The skirt dips in back ever so little. Smartly taped, of Fast Color Batiste, and printed in one of the season's newest, prettiest patterns. Excellent value! See size panel below. COLORS—Rose, or Queen Blue. Price… $1.98. (H) 3 B 6602—Fine quality Voile… $1.98. 3 B 6603—All Silk flat Crepe… $2.98. SIZES… 2|4|6 years. Lengths… 21|23|25 inches. Sweet as a nodding flower is "Little Sister" in this adorable party dress. Made in your choice of two lovely, summery materials. Fine Voile or All Silk Flat Crepe, both splendid value, qualities so much better than we could possibly offer last year. COLORS—Either material — Peach, Coral Rose, or Turquoise Blue. (Voile in blue instead of turquoise.) State size, and color. (K) 3 B 6604—SIZES—2|4|6 years. Lengths 21|23|25 inches. You get both of these delightful little frocks of good quality Fast Color Voile for $1.00. That is low priced. They're as darling as they look, and come in colors as pictured. For party and summer wear. Wash them, they're fast color. COLORS—As pictured — One of each style and one size to the set. State size. Low price, Postpaid… 2 for… $1.00. CHOICE 99¢ POSTPAID. The Same Quality FAST COLOR MATERIALS Used in Dresses Formerly Priced at $1.50 up. 2-piece "TUCK-IN" PRINT. FAST COLOR. (L) 3 B 6566—SIZES—7, 8, 10, 12, and 14 yrs. Wonderfully convenient is this 2-piece tuck-in model, for the blouse and skirt may be worn separately. Made of very-fine-count Fast Color Cotton Print, in reverse designs; quality formerly sold for $1.50. Cute, and a bargain. COLORS—Red and White as pictured. State size. See size panel below. Postpaid… 99¢. (M) 3 B 6567—SIZES—7, 8, 10, 12, and 14 yrs. It has that air of elegance you'd expect to find in a $2.00 dress, and it's smart and summery, made of Guaranteed Fast Color Batiste, with large batiste collar and bow. Front, flared skirt and peplum. Formerly this quality would have sold for much more. Buy now, and save! COLOR—Blue with white. State size. See size panel below. Low price, Postpaid… 99¢. BERET, BLOUSE and JUMPER DRESS of COTTON PRINT and COTTON BROADCLOTH. (N) 3 B 6568—SIZES—7, 8, 10, 12, and 14 yrs. Nothing could be a bigger bargain! Just think! A 3-piece outfit — a jumper dress and saucy beret of Fast Color Cotton Print, with a separate blouse of White Cotton Broadcloth with polka-dot tie, for so little! Last year this quality would have cost you $1.50. See size panel below. COLOR—Navy with White. State size… 99¢. Always GIVE COLORS AND SIZES. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 30

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HERE'S PROOF THAT WE SELL FOR LESS. RAYON and COTTON FLAT CREPES. CHOICE $1.98 EACH POSTPAID. This Quality Was FORMERLY $3.00. Pretty CAPED STYLE. FAST COLOR (TESTED and GUARANTEED.) 3 B 6578—SIZES—10, 12, or 14 yrs. only. See size scale at left, below. A darling frock in a charming new print. Graceful "off-side" caped collar, bloused waist-front, and front-pleated skirt. And the Rayon-and cotton Flat Crepe is the kind usually used in our $3.00 quality frocks, and this year it is Fast Color, too! Never before such value! COLORS—Light Rose with Tan; light Blue with Tan. State size, color… $1.98. Smart TUNIC EFFECT. 3 B 6593—SIZES—7, 8, 10, 12, or 14 yrs. See size scale at left, below. For the first time in history, a Rayon-and-cotton Flat Crepe frock with long sleeves, at $1.98. It's our usual $3.00 quality. Styled "a la Russe," with polka-dotted crepe ruffle, bow, banding bleated skirt-front. A real bargain. COLORS—Queen Blue or Flirt Red, with contrasting trim. State size and color. Economy price, Postpaid… $1.98. SENSATIONAL QUALITY BARGAINS. ALL SILK, FLAT CREPE FROCKS. CHOICE $3.98 EACH POSTPAID. This Quality Was FORMERLY $5.00. Gorgeous PARTY FROCK. 3 B 6575—SIZES—10, 12, and 14 years only. See size scale at left. Never have you seen a bargain like this. An All Silk Flat Crepe dress in our usual $5.00 quality, at only $3.98. It's amazing! She's all dressed up, and "darling" for the party in this entrancing frock, with its "bowed" back, ruffled skirt, and air of sweet simplicity. COLORS—Coral Rose; White, Turquoise Blue. State size and color. Price… $3.98. Popular BOLERO EFFECT. 3 B 6576—SIZES—10, 12, and 14 years. See size scale at the left. "Oh Mother! It's just too sweet," says little daughter, delighted with the bolero effect, novel collar, puffed sleeves, and coquettish two-tone bows. And, madam, it's the biggest bargain ever. Fine quality our usual $5.00 grade of All Silk Flat Crepe. COLORS—Queen Blue, Cactus (medium) Rose, or Emerald (medium) Green, all with Eggshell. State color, size. Price… $3.98. Girls' Dress Lengths. The length we furnish in each size is given below, measuring from the back of the neck to the bottom of the skirt. Ages 2|4|6|8|10|12|14 years. Chest 21|23|25|26|27|29|31|33 inches. Length 22|24|26|26|28|31|34|38 inches. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 31

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$5.98 POSTPAID Now buys this Beautiful ALL SILK FLAT CREPE FROCK. 3 B 6654—MISSES' SIZES—14, 16, 18, or 20 years only; 32, 34, 36, 38 ins. bust. See Dress lengths on Page 40. Perhaps you're not "artistic" - - - can't write a book, paint a picture, or compose a symphony - - - but you can express yourself in the fine art of looking your best. And what so aids as properly chosen clothes? And why not wear them, now that prices are so low that two frocks may be purchased at last season's price for one? See this pretty dress, guaranteed to enhance any girl's charm - - - it's of All Silk Flat Crepe, with "flashes" of Eggshell color in bottom collar, and two-tone silk-covered buttons. "Sun-burst" tucking, flares, and novelty sleeves. Looks exceedingly simple, but plenty of headwork went into the designing. Really sensational value! COLORS—Challenge (medium bright) Blue, Black, or Rose Cedar (rose tan); all with Eggshell. State color, bust and hip measures. See How to Measure, Page 120. Postpaid… $5.98. 2-piece SILK SUIT $8.90 POSTPAID. Extra Quality ALL SILK FLAT CREPE! Short-jacketed Breezy Style! 3 B 6657—MISSES' SIZES—14, 16, 18, 20 yrs.: 32, 34, 36, 38 ins. bust. See dress lengths, Page 40. The French designer called this two-piece ensemble "Joie de Vivre" - - - "Joy of Living". It's just made for youth and its joyous moods - - - to "gad" about almost any place youth betakes itself - - - for pleasure or business. It's of All Silk Flat Crepe combined with white Flat Crepe in sleeveless dress-top and smart white collar and cuffs embroidered in color to match coat. Silk-covered buttons. Skirt has side flares, and kick-pleats at front and back. Really exceptional value! COLORS—Black, Romany (bright) Red, or Challenge (medium bright) Blue, all with White. State color, bust and hip measurements. How to measure, see Page 120. Low price, Postpaid… $8.90. ALL SILK Georgette (Slip Included). NOW ONLY $4.98 POSTPAID. Lowest Price Ever! 3 B 6646—MISSES' SIZES—14, 16, 18, 20 yrs.; 32, 34, 36, 38 ins. bust. See dress lengths, Page 40. Take any of history's clever, outstandingly romantic women - - - what did they possess that other women lack? Probably a bit more womanliness, femininity. And here's a bewitching frock which carries romance and beauty, and whispers secrets of loveliness in every fluttering, feminine frill, and shirr, and bow. Of soft, filmy printed All Silk Georgette, with capelet sleeves which charmingly grace the arm they partially cover. The shirring the bows, the flared peplum are all gracefully maidenly. Self material belt goes all around. Comes with bodice-top loose slip of flesh-colored Rayon-and-cotton Flat Crepe. Tremendous value at this low price - - - Quality that heretofore sold at $6.98. COLORS—Assorted-colored prints. State bust and hip measurements. How to measure, See Page 120. Low price, Postpaid… $4.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 42

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For Misses. Feminine Allure! …in the New LONG LENGTHS. ALL SILK CANTON CREPE $7.98 POSTPAID. For All Occasions! 3 B 6656—MISSES SIZES—Ages… 14|16|18|20 yrs. Bust… 32|34|36|38 ins. Lengths… 48|49|50|50 ins. Every time you wear it will be another of your "big moments!" For festive times, of All Silk Canton Crepe in a quality formerly sold at $12.00! The unique cape, the flower cluster, shirrings, seamings, and voluminous flares, make it the captivating thing it is. Six inches longer than "regular" frocks. COLORS—Black, Romany (bright) Red, or Turquoise Blue. State color, bust and hip measures. How to Measure, see Page 120… $7.98. NOW $5.98 POSTPAID. Formerly $8.00 Quality. ALL SILK FLAT CREPE. 3 B 6644—MISSES' SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 ins. bust. Lengths on Page 40. A beguiling "bolero" frock in a picturesque "print" is a combination there's no resisting! You'll quickly yield to the charms of this fetching printed All Silk Flat Crepe frock - - - and especially since it's such astonishing value! Bolero, pointed hipband, and flares, in front. Delightful pleating. Eggshell-colored collar and binding. COLORS—Black with Eggshell, or Medium Green with Eggshell. State color, bust and hip measures. How to Measure, see Page 120. Low price, Postpaid… $5.98. New! RAYON and COTTON MESH. Cool Chic! 3 B 6638—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 40. A new style! Interpreted, by a new fabric! This engaging little frock is Rayon-and-cotton Mesh Fabric - - - lustrous - - sturdy - - - porous- - - c-o-o-l! Novelty Chain-stitch embroidery on cleverly draped front collar - - - quartette of white buttons emphasizing scallops. Pointed hipband, kick pleat, and flares, in front. COLORS—Coral Rose, White, or Nile Green. State color, bust and hip measures. How to Measure, see Page 120… $2.98. Think of it! ALL SILK FLAT CREPE. Only $5.98 POSTPAID. Vast Value. 3 B 6658—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 40. A collar - - - a capelet - - - a "peplum!" A gauntlet-cuff - - - and yet another! A "tab" on each! Oh so clever and quite, quite different! And fashioned of All Silk Flat Crepe in a quality formerly sold at $8.00. (See back view). A captivating frock! Amazing value! COLORS—Black, Challenge (med. bright) Blue, or Rose Cedar (Rose Tan); all with Eggshell. State color, bust and hip measures. How to Measure, on Page 120. Price, Postpaid… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 43

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"NONE OF MY FRIENDS WOULD BELIEVE I PAID SO LITTLE!" "The Quality Was so Good." … and Everybody will be simply astonished at the superior quality of our dresses… styled so beautifully, of such desirable materials… and priced amazingly low… Wide variety of styles and range of prices will enable any woman to find among our "Style Queens" the dress she wants at the price she wants to pay… PRINTED ALL SILK CHIFFON. $7.98 POSTPAID. Slip Included. Quality that formerly brought $12.00 at retail! 3 B 6712—WOMEN'S SIZES—32|34|36|38|40 inches bust. Lengths… 43|44|45|46|46 inches. 3 B 6713—MISSES' SIZES… 14|16|18|20 years. Bust… 32|34|36|38 inches. Lengths… 43|44|45|45 inches. How like a flower is she who wears this exquisite frock! Delicately she charms the very air with her loveliness, for her charm is born of flowers which have received an ethereal immortality from the hands of the weaver of gossamer loveliness - - - so realistically, so perfectly has he reproduced those flowers in prints, that they could not be considered "a thing apart" from Nature's delicate perfumed flowers which they represent. And so she moves in an aura of radiance which transfigures her into a living flower. Fashioned of lovely Printed All Silk Chiffon - - - sheer - - - diaphanous - - as vapor - - - with scalloped ecru lace yoke and chiffon-bordered capelet sleeves that bring out all the feminine allure in "the eternal woman" - - - and with a flared skirt that sways and "dances" with every breath of wind! Exquisite! Fascinating! Matching Rayon-and-cotton Flat Crepe slip, sewed in One inch longer than regular lengths, to make it a bit more formal. Gorgeous - - - excellent value! Quality formerly $12.00! COLORS—Maize, or Queen Blue, each with contrasting prints. See How to Measure, Page 120… $7.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult It often. Page 48

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CHOICE $5.98 POSTPAID. NOWWHERE ELSE WILL YOU FIND "Style Queen" QUALITY and CHIC at ANYWHERE NEAR THIS PRICE! Exquisite! ALL SILK FLAT CREPE. NEW! EYELET EMBROIDERED. 3 B 6718—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 ins. bust. 3 B 6719—MISSES'—14, 18, 18, 20 years; 32, 34, 36, 38 inches bust. Dress lengths on Page 52. That this frock is as perfect a piece of charm as ever intrigued your attention on a catalog page, your own eyes will tell you! That this frock is stylish in the highest sense of the word, you can prove by consulting any fashion magazine in the country! That this frock is way underpriced, your sound judgment and a comparison with prices asked elsewhere, will absolutely convince you. You're getting something wonderful for your money here, madam! It's fashioned of All Silk Flat Crepe, in a quality that formerly sold for $8.00. The eyelet-embroidered waist-front, over a lining of tan rayon flat crepe, and the eyelet embroidery on the sleeves, are notes not seen anywhere last season - - - so they're absolutely new! The charming "Cowl" neck, the split cape below the yoked back, the flared overcuffs, and the flared skirt - - - all bespeak its complete modishness and smartness! Huge value! COLORS—Navy Blue, Woodland (medium light) Green, or Romany (bright) Red. State color, bust and hip measures. How to Measure, see Page 120. Low price, Postpaid… $5.98. THE DRESS on the COVER. ALL SILK CHIFFON. SLIP and SLEEVES Included. 3 B 6702—WOMEN'S SIZES… 32|34|36|38|40 inches bust. Lengths… 43|44|45|46|46 inches. 3 B 6703—MISSES'… 14, 16, 18, 20 years; 32, 34, 36, 38 inches bust. Lengths 43, 44, 45, 45 inches. The dress on the cover! Steeped in 1931 style! Wondrously rich in value! An All Silk Chiffon frock that embodies the salient characteristic of the mode - - - and a frock every bit as good in quality as those for which you formerly paid $10.00! Something to enthuse about, is its picoted cape that starts as epaulettes at front of shoulders, the panel-held jabot in front, and bow in back! Something to delight in is the ecru, scalloped, crossover vestee of allover lace. Something to adore, is the full, flared skirt below the pointed hipband. A skirt in the smart, semi-dressy street or "party" length, 1 inch longer than regular frocks. Height-giving panel soars to the vestee. Horizontal tuckings. Slender belt fastenings with stone-set buckle. Long sleeves, and rayon-and-cotton flat crepe slip included. COLORS—Romany (bright) Red, Challenge (medium bright) Blue, or Black. State color, bust and hip measures. How to measure, see Page 120. Low price, Postpaid… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 49

P. 50

Stunning 2-piece SILK SUIT. Good Quality ALL SILK FLAT CREPE. NOW ONLY $6.98 POSTPAID. Lowest price EVER! 3 B 6688—WOMEN'S SIZES—32, 34, 36, 38, or 40 inches bust. 3 B 6689—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. "I'm wide-awake on style", says this little ensemble. "I'm missing nothing that's going on in the fashionable world about me!" And let us add that its chic is something to perk up the spirits of the most bored feminine! It's made of good quality All Silk Flat Crepe, with a dashing, half-boyish sort of frock with white, snug, sleeveless vestee top with pert points in front - - - and a clever bottom with curved, slash pockets and yoke and pleats, also in front. Sashes from sides tie in back. And when you slip on the adorable unlined little jacket, you multiply its chic by two, if that were possible. And one of the nicest things about it is the amazingly low price - - - the lowest we've ever quoted on an ensemble of this quality. Wear it without the jacket when the weather asks it. COLORS—Black with White, Challenge (medium bright) Blue with White, or Romany (bright) Red with White. State color, and bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $6.98. Fine Quality ALL SILK FLAT CREPE $7.98 POSTPAID. The LACE-YOKE is a Dainty Femin[in]e Touch. 3 B 6746—WOMEN'S SIZES—32, 34, 36, 38, or 40 inches bust. 3 B 6747—MISSES' SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 ins. bust. Dress lengths on Page 52. All those in favor of lace say "Aye!" Every woman responds. Why nothing is quite so adorably feminine - - - so romantic. And "aren't we all" having the time of our lives turning to the romantic? In this frock of fine quality All Silk Flat Crepe, lace is used with alluring effect - - - joined to the silk by chain-stitch embroidered and silk appliques. The peplum with divided panel in front is decidedly voguish - - - and the godeted, flared skirt, charming. Slender belt with buckle. Pretty pin. A fascinating frock - - - quality never before offered for less than $10.00! COLORS—Black, Challenge (medium bright) Blue, or Tomato Red. Please state color, bust and hip measures. How to measure, see Page 120. Low price, Postpaid… $7.98. So Charming! And ONLY $3.98 POSTPAID. COAT IS Exquisitely EMBROIDERED. 2-piece ENSEMBLE. 3 B 6762—WOMEN'S SIZES—32, 34, 36, 38, or 40 inches bust. 3 B 6763—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. "As you desire me" - - - with an adorable embroidered jacket for dress or street wear - - - without it for sports or for coolness! A clever, a stunning ensemble that amazes you by carrying such a low price! Made of lustrous Rayon and Cotton Flat Crepe, the unlined, colored jacket allover embroidered in white, and gaily bearing a boutonniere, the white frock with a shawl-effect collar in front, a hipband all around, and two box pleats. The jacket may easily be ensembled with another frock - - - and the dress is absolutely complete unto itself. Style! Versatility! Great value! A real asset! COLORS—Black with White, Coral Rose with White, or Turquoise Blue with White. State color, bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $3.98. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 50

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NEW TWO-TONE OMBRE Effect. $5.98 POSTPAID. Fine Quality ALL SILK FLAT CREPE. 3 B 6720—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust. 3 B 6721—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 inches bust. See dress lengths on Page 52. The whole smart world of fashion pays homage this season to frocks in two-tone ombre-effects, that adroitly combine two shades of the same color, as does this stunning one-piece model! Fashioned in two-piece effect, of fine quality All Silk Flat Crepe. Banding on deep, crossover turn-back revers that emerge from the pointed yoke effect, also the bow, buckled belt, and pleated skirt, are dark-colored. Loose hipband; pleated skirt attached to lining. Fancy, colored buttons. Excellent value, in a very stylish frock. Usual $8.00 quality. COLORS—Queen Blue with Darker Blue, French (medium) Rose with Darker Rose, or Woodland (medium) Green with Darker Green. Please state color, bust and hip measures. See How to Measure, on Page 120. Low price, Postpaid… $5.98. ALL SILK FLAT CREPE. Extra Fine Quality $7.98 POSTPAID. Rich Beading adds a VOGUISH TOUCH. 3 B 6744—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44 inches bust. 3 B 6745—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 inches bust. See dress lengths on Page 52. Glittering beads and spangles being too enthralling a trimming to pass out of fashion for any lengthy period. Paris is again adding their loveliness to many of her higher-priced frocks. And so we follow the Paris mode, and apply on this beautiful frock, pretty beads and spangles, in an attractive design guaranteed to bring charm to any dress. It's a bewitching model fashioned of extra fine quality All Silk Flat Crepe, with modish flaring cuffs on new-length sleeves repeating the graceful skirt-flares. Belt gathered across front, ties in back. Splendid value. COLORS—Black, Rich Medium Brown, or Challenge (medium bright) Blue. State color, bust and hip measurements. See How to Measure, on Page 120. Low price, Postpaid… $7.98. All The Rage! WOOL LACE BLOUSE. 3-piece KNIT Sports Outfit. JACKET, BLOUSE, and SKIRT. ALL for $5.98 POSTPAID. 3 B 6680—WOMEN'S… 32|34|36|38|40 bust. Waist-measure… 26|28|30|32|34 ins. Skirt length… 28|28|29|29|30 ins. 3 B 6681—MISSES'… 14|16|18|20 yrs. Bust measure… 32|34|36|38 ins. Waist-measure… 26|27|29|31 ins. Skirt length… 28|28|29|29 ins. This year "when it's springtime in the Rockies," in Illinois, Florida, Maine, or any other state, the smartly dressed "femme" will wear a knit sports outfit. And very wise is she who purchases this jaunty three-piece ensemble, for besides being very smart. It's a rare bargain — actually worth $7.98! The long-sleeved knitted All Wool blouse of fashionable "Wool Lace" is in "tuck-in tuck-out" style, with rib-knit cuffs and bottom band, and with self streamers passing through piped button-holes. Jacket and skirt are knit of Two-thirds Wool, balance Rayon. Jacket has patch pockets, and all-'round belt with slide. The skirt, yoked and pleated in front, fastens smartly at the left side, with three buttons; back is plain. Unusual value, indeed. COLORS—Black with White, Red with White, or Queen Blue with White. Please state color and size. See How to Measure, on Page 120… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 51

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Style Queen (Reg. U.S. Pat. Off.) Features… THE NEW LONGER LENGTHS… AT LOWEST PRICES! ALL SILK CANTON CREPE $7.98 POSTPAID. Extra FINE QUALITY! 3 B 6742—WOMEN'S SIZES… 32|34|36|38|40 ins. bust only. Lengths… 48|49|50|51|51 inches. 3 B 6743—MISSES' SIZES… 14|16|18|20 years. Bust… 32|34|36|38 inches only. Lengths… 48|49|50|50 inches. "A daughter of the gods was she - - - said Tennyson of one lovely woman. And "divinely tall and most divinely fair" will she, too, look, who wears this enchanting, new, longer, party-and-dressy-street-length frock. It's of All Silk Canton Crepe, with rings of beautiful gilt-colored braid the all-sufficient decoration, depending for the rest of its distinguished appearance upon clever cut and seamings. All-'round buckled belt. Stupendous value! COLORS—Black, Medium Rich Brown, or Challenge (medium bright) Blue. State color, bust and hip measures. How to measure. See Page 120. Low price, Postpaid… $7.98. Gorgeous! For STREET or PARTY WEAR. 2-piece ENSEMBLE ALL SILK CHIFFON. Slip Included. $7.98 POSTPAID. 3 B 6694—WOMEN'S SIZES—Bust… 32|34|36|38|40 ins. Lengths… 48|49|50|51|51 ins. 3 B 6695—MISSES' SIZES—14|16|18|20 yrs. Bust… 32|34|36|38 ins. Lengths… 48|49|50|50 ins. Of course a woman believes in "love at first sight" for if she hasn't experienced it romantically - - - she has theoretically when she's been unable to forget some beautiful frock, or coat, or shoe-buckle. And this beautiful two-piece ensemble is just made to give that thrill to hundreds of charm-seeking, fashion-loving women. Of a material that appeals to the feminine heart, fine quality All Silk Chiffon, with its "clinginess", soft gracefulness, beautiful sheerness! And style so lovely and new, the dress plain except for seamings and a fancy buckled belt, to allow the long, elegant figure-lines to get in their telling work, the novel bolero-effect jacket rather "fussy" transforming it into a street frock. Dress comes with flesh-color-yoked slip of Rayon Flat Crepe. Six inches longer, the fashionable evening and semi-street length. A gorgeous "double-service" outfit, quality formerly sold for $12.98. COLORS—Tomato Red, Black, or Challenge (medium bright) Blue. State color, bust and hip measurements. How to measure, See Page 120… $7.98. Our Dresses in these Lengths. Misses' Sizes… 14|16|18|20 years. Hips (about)… 35|37|39|41 inches. Lengths… 42|43|44|44 inches. Women's Sizes… 32|34|36|38|40|42|44 bust. Hips (about)… 37|39|41|43|45|47|49 ins. Lengths… 42|43|44|45|45|46|46 ins. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 52

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You'll get a lot of Good out of this Dress! Fine Quality ALL SILK FLAT CREPE. $5.98 POSTPAID. 3 B 6722—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 3 B 6723—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, 38 ins. bust only. See dress lengths on Page 52. To "go places and do things" every minute of the day seems to be "modern existence". And here's a dress of All Silk Flat Crepe made for "moderns" - - - ready for service whenever you call - - - nothing that requires washing or freshening, yet supremely stylish and "new mode". It's a perfect treasure - - - perky and snappy-looking, with new one-sided bolero-effect front ending in a gracefully drooping loop drawn through waist-slits, and clever new sleeves slit and bowed over undercuffs. Skirt has good-looking "modernistic" seamings in front, above flare. All around buckled belt. And we're asking an incredibly small sum for this charming dress that would be a tremendous bargain at $7.98! COLORS—Challenge (medium bright) Blue, Rose Cedar (rose tan), or Romany (bright) Red. State color, bust and hip measures. How to measure, see Page 120… $5.98. The New PAISLEY TRIM. The UTMOST in VALUE! ALL SILK FLAT CREPE. $7.98 POSTPAID. 3 B 6736—WOMEN'S SIZES—32, 34, 36, 38, 40 bust. 3 B 6737—MISSES' SIZES—14, 16, 18, 20 yrs.; 32, 34, 36, 38 ins. bust. Dress lengths on Page 52. Farewell to Grandma's treasured Paisley shawl, for Paisley trimmings are "a la Mode", and what "modern" can resist their beauty? See how exotically Paisley-printed silk trims this adorable frock of fine quality All Silk Flat Crepe, and swathes the hips in Roumanian Gypsy fashion. Paisley cuffs and "tie". Remarkable value! COLORS—Black, Medium Brown, or Medium Green. State color, bust and hip measurements. How to measure, see Page 120… $7.98. Aristocratic! "LONGER LENGTH" 2-piece ENSEMBLE. $15.00 CLASS and QUALITY! Only $9.90 POSTPAID. ALL SILK CHIFFON. Slip Included. NEW FUR CUFFS. 3 B 6696—WOMEN'S SIZES—32|34|36|38|40 ins. bust. Lengths… 48|49|50|51|51 inches. 3 B 6697—MISSES' SIZES—14|16|18|20 years. Bust… 32|34|36|38 inches. Lengths… 48|49|50|50 inches. "Sunday night frocks" they call them - - - frocks created to lend you charm on those "special" Sunday nights, Monday nights, or any night when you want to look adorable. And here's one over which you'll "go wild" - - - a two-piece ensemble of beautiful All Silk Chiffon, with dress-top of Allover Ecru Lace underlaid with tan rayon, with the full skirt rippling over a matching Rayon-and-cotton Flat Crepe underskirt, and girdled with two rows of sparkling brilliants. Quite the smartest little unlined jacquette with fur cuffs transforms it into a street outfit when "the time, place, or girl" require it. And it's the fashionable party or semi-dress street length, six inches longer than regular. Quality ordinarily $15.00 - - - truly a great bargain at this low price. COLORS—Black, Tomato Red, or Challenge (medium bright) Blue. State color, bust and hip measurements. How to measure, see Page 120. Low price, Postpaid… $9.90. HOW TO MEASURE… PAGE 120. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 53

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Printed and Plain ALL SILK FLAT CREPE. $5.98 POSTPAID. You'll say: "Worth $10.00!" 3 B 6716—WOMEN'S SIZES—32, 34, 36, 38, or 40 inches bust. 3 B 6717—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. Here is a frock that certainly has been "studying-up" on 1931 style. That it chooses to be of plain and printed All Silk Flat Crepe is first-hand evidence - - - for that's a combination highly favored by the mode. Then see those wide, ruffled cuffs with long rows of silk-covered buttons. And note the skirt, cleverly yoked and flared, and the upward-pointing panel at the waist-back. Then there's the delightful bow crushing the waist-front, flattering vestee of ecru-colored allover lace, and the slender belt with striking buckle - - - all undeniably voguish! And at our price it's really the most wonderful of bargains! COLORS—Black, Med, Green, Med. Brown. State color, bust and hip measures. How to Measure, see Page 120. Price, Postpaid… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 54

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Its Thrilling! ALL SILK DRESSES. NOW Only $3.98 EACH. POSTPAID. These Qualities were formerly Bargains at almost double our present price… With Draped "Cowl" Neck. (A) 3 B 6754—WOMEN'S SIZES—32, 34, 36, 38, 40 ins. 3 B 6755—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. Moderns are not easily thrilled - - - the times are too full of new wonders - - - but women know values, and so we know there's bound to be real excitement over this modish ALL SILK dress at this price - - - a price that would scarcely buy a dressy cotton frock a few seasons ago. It's simply world-beating value! A frock of All Silk Flat Crepe absolutely fashion-right, with its soft "Cowl" neck emphasized by eggshell-colored crepe-back satin, flares below pointed front hiphand, and buckled belt. COLORS—Black with Eggshell, or French Beige Tan with Eggshell. Please state color, bust and hip measures. How to measure, See Page 120. Low price, Postpaid… $3.98. Lovely Georgette Frock. (B) 3 B 6700—WOMEN'S SIZES—32, 34, 36, 38, 40 ins. 3 B 6701—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. It certainly looks as though prices have touched the "All-time low", or bottom, when you can buy a Georgette Crepe dress, absolutely ALL SILK, for such an absurdly small sum! And such a captivating, stylish, charming dress! Never before such value! Cunning capelet over shoulders. Ecru lace, georgette "flower", clever hipband, and flares, all in front. Narrow belt. Delightful! For slips, see Pages 233 and 236. COLORS—Challenge Blue, or Deep Coral Rose. State color, bust and hip measures. How to measure, Page 120… $3.98. Of Printed All Silk Flat Crepe. All the Rage! (C) 3 B 6756—WOMEN'S SIZES—32, 34, 36, 38, 40 ins. 3 B 6757—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. A frock that glows with charm and style - - - a bargain that will be the "buzz" of your sewing circle or bridge club every time you wear it. An ultra-modish ALL SILK frock - - - think of that - - -in a quality always used in much higher-priced dresses. Of delightfully printed All Silk Flat Crepe, with a prim row of little bows, plain-colored buckles, charming capelets, and skirt front yoked and flared. Wonderful value! COLORS—Black, Med. Green; contrasting prints. State color, bust and hip size. How to measure, Page 120… $3.98. Another Wonder Value. (D) 3 B 6752—WOMEN'S SIZES—32, 34, 36, 38, 40 ins. 3 B 6753—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. For the first time since ready-to-wear apparel has freed women from the necessity of home sewing, can you buy an ALL SILK dress at this price! And a dress with style, with smartness, with chic! This little "wonder" of All Silk Flat Crepe has a stitched-down collar hand in front, youthful tie, cunning bows on the slightly puffed sleeves. Hipband and pleats lend interest to the skirt-front. A remarkable bargain! COLORS—French Rose, Challenge (med. bright) Blue, Maize. State color, bust, and hip sizes. "How to measure", see Page 120. Low price. Postpaid… $3.98. A Fascinating Hat. Fancy HEMP BRAID. (E) 3 A 4334—Fits head 21¾ to 22¼ inches. 3 A 4335—Fits head 22½ to 23 inches. COLORS—Sea-sand (as illustrated), Basque (Copen) Blue, Pistachio Green, Castilian Red; or Black with colored flowers. "Hats and hearts" there's a bond between them - - - one can bring beauty - - - the other friends. And this hat will stress any woman's beauty and feminine appeal - - - and what more quickly brings admiration, friendships, even romance. The sheer, veil-like brim of Pyroxylin Hairlike Braid folded on the sides and lavished with flowers, is as beautifying as can be imagined. Crown is of lacy Hemp Braid, with grosgrain ribbon bow in back. Priced too low to even think about! State color and headsize. See how to measure, on Page 120. Low price, Postpaid… $1.88. The Cape Adds Chic! (F) 3 B 6748—WOMEN'S SIZES—32, 34, 36, 38, 40 inches. 3 B 6749—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 38, or 38 inches bust. Dress lengths on Page 52. An ALL SILK dress, bewitching - - - beguiling - - - super-stylish. Of All Silk Flat Crepe never before used in dresses under $5.98! Value of historical importance! The little cape does a "split" in back, ecru lace jabot looks like a continuation of the vestee, belt-slide matches "neck-pin"; all charming. Front flares. COLORS—Romany Red, or Challenge (medium bright) Blue. State color, bust and hip measures. How to measure, See Page 120. Low price, Postpaid… $3.98. With Charming Bolero. The Bolero CHARMS. (G) 3 B 6758—WOMEN'S SIZES—32, 34, 36, 38, 40 inches. 3 B 6759—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. An ALL SILK frock made for adulation, and priced to pack as big a surprise as the end of a movie "thriller"! An All Silk Print for what you would have paid for a Cotton one last year! This captivating model gains youthful appeal from the loose bolero in front, the finely pleated, picoted collar and cuffs, and button-trimmed yoke and pleats in skirt-front. COLORS—Navy with White, Red with Tan. State color, bust and hip measures. How to Measure, See Page 120. Low Price, Postpaid… $3.98. With Ornate Sleeves. Just Beautiful. (H) 3 B 6750—WOMEN'S SIZES—32, 34, 36, 38, 40 inches. 3 B 6751—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 52. An ALL SILK dress at $3.98 was, in the masculine vernacular, "a pipe-dream" last year! Yet today we bring to you this lovely frock, a dress of All Silk Flat Crepe for which you would gladly have paid $6.00 last year, at this sensationally low price. A stunning model with silk georgette crepe and ecru lace on sleeves and ties. Flared and paneled in front. Novelty pin. Belt with slide. Marvelous for the money! COLORS—Jade Green with Tan, Black with Tan. State color, bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $3.98. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 55

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NEW! OBRE EFFECT. (A) 3 B 6724—WOMEN'S SIZES—32 to 40 ins. bust. 3 B 6725—MISSES'—14 to 20 yrs.; 32 to 38 bust. Dress lengths on Page 58. Fashion's palette and brush favor ombre shading! And this little frock proves its knowledge of the new style-art by choosing two-tone colorings in ombre effect! Made of All Silk Flat Crepe in a quality formerly selling for $7.98! COLORS—Medium Green with Darker Green, or Tan with Brown. State color, bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $5.98. Fine Quality VOILE. FAST COLOR—TESTED and GUARANTEED. (B) 3 B 6760—WOMEN'S SIZES—32 to 40 ins. bust. 3 B 6761—MISSES'—14 to 20 yrs.; 32 to 38 bust. To dress lengths on Page 58, add one inch. A touch of the unexpected gives it a wealth of "interest"! A "collar" of misty net and net ruffles circling the cape and skirt, are the unique notes on this adorable frock of fine, fast color Voile! Contrasting prints. Tucked hipband, and "twin" bows in front. All-around flares. Back sashes. COLORS—Black, or Queen Blue. State color, bust and hip measures. How to Measure, See Page 120… $2.98. ALL WOOL CREPE. 2-piece ENSEMBLE. $8.00 CLASS and QUALITY. (C) 3 B 6686—WOMEN'S SIZES—32 to 40 ins. bust. 3 B 6687—MISSES'—14 to 20 yrs.; 32 to 38 bust. Dress lengths on Page 58. Defining the real meaning of swank! Illustrating the values obtainable here! The unlined jacquette strikingly stitched in white, and the front-yoked-and-pleated dress-bottom, are of All Wool Crepe. Dress-top of white Silk Flat Crepe, with colored, embroidered motif. Genuine smartness. COLORS—Red or Navy, both with White. State color, bust and hip measures. Low price, Postpaid… $5.98. WOOL KNIT with Rayon Design. (D) 3 B 6676—WOMEN'S SIZES—32 to 40 ins. bust. 3 B 6677—MISSES'—14 to 20 yrs.; 32 to 38 bust. Dress lengths on Page 58. Clever! Pretends to be two-piece — is conveniently one-piece! A sporty frock knit of Wool with Rayon Designs. Striped, elastic-ribbed waistband. Rib-knit cuffs. Smart neck-line. Pleat in front. Would formerly have cost you $5.00. COLORS—Tan with Brown, Maize with Black, or Queen Blue with Navy. State color, bust and hip measures. How to Measure, Page 120. Low price. Postpaid… $2.98. ALL SILK GEORGETTE. Slip Included. (E) 3 B 6708—WOMEN'S SIZES—32 to 40 ins. bust. 3 B 6709—MISSES'—14 to 20 yrs.; 32 to 38 bust. Dress lengths on Page 58. With all the unfailing appeal of "feminine" frocks! Of printed, sheer All Silk Georgette. Contrasting prints. "Flared" collar attached to allover lace, is decked with a flower in front and streamers in back. Tucked hipband. Side flares. Rayon-and-Cotton Flat Crepe slip included. COLORS—Maize, or Queen Blue. State color, bust and hip measures. How to Measure, see Page 120… $5.98. ALL SILK SHANTUNG 2-piece ENSEMBLE. Lowest Price IN HISTORY! (F) 3 B 6692—WOMEN'S SIZES—32 to 40 ins. bust. 3 B 6693—MISSES'—14 to 20 yrs.; 32 to 38 bust. Dress lengths on Page 58. Chic, to stir you! Value that turns precedents "topsy-turvy." An All Silk Shantung ensemble with adorably printed jacket. Clever frock yoked and pleated in front. COLORS—Maize with Natural Tan, or Light Blue with Tan. Please state color, bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $4.98. Summery! These Prices Prove… WE SAVE YOU MOST! (G) 3 A 4330—Fits head 21½ to 22 inches. 3 A 4331—Fits head 22½ to 23 inches. COLORS—Summer Pink (as illustrated), Orchid Mauve, Stargold (Maize), sea-sand, Black. State color, size. A trio of bows fashioned of tri-toned satin ribbon — and presto! — this poke is "alluring." Of transparent Pyroxylin Hairlike Braid. A summer success. See how to measure head, on Page 120. Postpaid… $1.88. FINE QUALITY ALL SILK GEORGETTE. SLIP INCLUDED. Our Usual $10.00 Quality! (H) 3 B 6704—WOMEN'S S1ZES—32 to 40 ins. bust. 3 B 6705—MISSES'—14 to 20 yrs.; 32 to 38 bust. To dress lengths on Page 58, add two inches. When you want to look your loveliest, call on this frock! Exquisitely fashioned of sheer All Silk Georgette, with a picot-edged cape collar that's utterly bewitching. Ecru lace. Sparkling "brooch" and buckle. Two inches longer than "regular" frocks. Quality formerly selling for $9.98! Rayon-and-Cotton Flat Crepe slip included. COLORS—Challenge Blue, Black, or Romany (bright) Red. State color, bust and hip sizes. See "How to Measure," on Page 120. Low price. Postpaid… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 56

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The NEW VOGUE for HARMONY IN DRESS Sweeps the Nation! Our styles are all selected to Harmonize! The Hat, page 11, (B) 3A4276, $1.77. The Shoes, page 156, 3J55, $3.00. The Hose, page 208, 3M4000, 85¢. Wonderful "Style Queen" (Reg. U.S. Pat. Off.) Quality $7.98 POSTPAID. Embroidered NET SLEEVES GRACEFULLY FEMININE. 3 B 6740—WOMEN'S SIZES—32, 34, 36, 38, or 40 inches bust. 3 B 6741—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 58. The first act and scene of the 1931 fashion drama revealed that the "picturesque sleeve" was to be outstanding in "the plot." And every "first nighter" who saw what Fashion was doing, gasped with admiration. Could you imagine anyone not being awed by anything so utterly charming as the sleeves that grace this beauteous model of All Silk Flat Crepe? Though the wide, elaborately embroidered sleeves of net are "starred" in its style, its intriguing neckline with the insert of embroidered net, and the stunning godeted skirt with the suave seamings are able co-stars! Alluring flower on the shoulder; buckled belt. Newest style! And presented at a popular price, though quality for which you formerly paid $9.98. Remarkable value in a frock truly representative of 1931! For the perfect ensemble, select the accessories shown above, to go with this dress. COLORS—Black with Black Net and Green embroidery. Challenge (medium bright) Blue with Tan Net and Challenge Blue embroidery, or Romany (bright) Red with Tan Net and Romany Red embroidery. State color, bust, and hip measures. How to Measure, See Page 120. Low price, Postpaid… $7.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 57

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Entrancing FROCKS …IN THE NEW LONG LENGTHS …that emphasize FEMININE CHARM. Gorgeous ALL SILK CNIFFON and LACE. $8.90 POSTPAID. SLIP and SLEVES Included. 3 B 6706—WOMEN'S SIZES—32|34|36|38|40 bust. Lengths 48|49|50|51|51 ins. 3 B 6707—MISSES' SIZES—14|16|18|or|20 yrs. Bust… 32|34|36|or|38 ins. Lengths… 48|49|50|or|50 ins. Seductive, misty All Silk Chiffon, and matching-colored, lustrous Spanish Style Lace, romance in every thread, are combined in this glamorous creation. Fascination in the cape, untold charm in the flary peplum, and rhythmic grace in the softly-flaring skirt! A ravishing frock - - - in quality formerly sold for $12.98! Cape, and "peplum"-bottom picot-edged. Full length sleeves and matching rayon slip included. Six inches longer than "regular" frocks. COLORS—Black, Jade Green, Tomato Red. State color, bust and hip sizes. How to Measure, See Page 120… $8.90. EXQUISITE QUALITY. $8.90 POSTPAID. CELANESE TAFFETA. 3 B 6698—WOMEN'S SIZES—Bust… 32|34|36|38|40 ins. Lgth. 48|49|50|51|51 ins. 3 B 6699—MISSES' SIZES—14|16|18|20 yrs. 32|34|36|38 bust. Lgth. 48|49|50|50 ins. A classic! Sensitive use of line - - - a finely-etched silhouette - - - the simplicity dared by creators who know their cut is flawless. What a disturbingly beautiful gown. What admiration it will evoke. Of extra fine Celanese Taffeta, with just a faint "rustle" and a surprising softness and suppleness. The glass beads that follow the line of the "V" in front and back - - - the tapering "petal" seaming that leads the lines of the figure to statuesque grace, the godets that flare out below - - - the ankle-touching length - - - the slim little belt with buckle - - - all the touches of a master! A gown for the sophisticated - - - a gown for the discriminating - - - and value that just simply cannot be described in words! Six inches longer than "regular" frocks. COLORS—White, Black, Peach, or Turquoise Blue. State color, bust and hip sizes. How to Measure, See Page 120. Low price, Postpaid… $8.90. Our Dresses in These Lengths. Misses' Sizes… 14|16|18|20 years. Hips (about)… 35|37|39|41 inches. Lengths… 42|43|44|44 inches. Women's Sizes… 32|34|36|38|40|42|44 bust. Hips (about)… 37|39|41|43|45|47|49 inches. Lengths… 42|43|44|45|45|46|46 inches. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 58

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Just a Reminder… Easter Comes Early This Year… …AND PRICES WERE NEVER SO LOW! … Simply Delightful QUALITY and VALUE. ALL SILK FLAT CREPE. 3 B 6726—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. 3 B 6727—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. See dress lengths on Page 58. Whisk this little frock over your head - - - go out on the avenue and give the frocks you see there, even the nicest of them, some real style-competition. It's one of the prettiest we've seen, and features a half dozen new style-quirks. Of All Silk Flat Crepe in a quality previously sold for $7.98, so you'll know it's wonderful value! "Cowl" neck, cross-over neckband of flattering contrasting colored crepe, unique ornament, cleverest of cuffs with silk-covered buttons, novel front seaming, and contrasting kick-pleat-facing, are all definitely "of the hour". Flared skirt front. Plain back. Real value! COLORS—Navy Blue with Monet Blue, Romany Red with Eggshell, or French Beige with Eggshell. State color, bust and hip measures. How to Measure, See Page 120… $5.98. ALL SILK FLAT CREPE. Popular EYELET-EFFECT EMBROIDERY. With Piquant "Peplums"! 3 B 6738—WOMEN'S SIZES—32, 34, 36, 38, or 40 bust. 3 B 6739—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. See dress lengths on Page 58. Here's a little frock that passed the "acid" style-test with highest honors! It was placed beside the very expensive original from which it was copied, and no one could guess which was which - - - alike as two peas in a pod! Delightfully fashioned of All Silk Flat Crepe, featuring eyelet effect embroidery. And if we do say so ourselves, it was a real achievement to get the price down to this figure! Such quality would formerly have cost you $9.98! Note the double "peplum" - - - the charmingly flared skirt, the bow-and-button-decked sleeves! Buckled belt. Pin-trimmed streamers at shoulders. COLORS—Challenge (medium bright) Blue, Black, or Rose Cedar (rose tan). Please state color, bust and hip measures. How to Measure, See Page 120… $7.98. Sweet and Summery! PRINTED ALL SILK CHIFFON. Slip Included. 3 B 6710—WOMEN'S SIZES—Bust… 32|34|36|38|40|ins. Lengths… 43|44|45|46|46|ins. 3 B 6711—MISSES' SIZES—14|16|18|20|years. Bust… 32|34|36|38|inches. Lengths… 43|44|45|45|inches. A favorite pastime of poets is to compare lovely women with flowers - - - and you may be sure that the source of inspiration is not wearing something severe. This frock of printed All Silk Chiffon is "a-bloom" with the daintiest flowers in beautiful hues. Picot-edged, cape collar caught by a "bouquet" in front, and "tied" with a bow and streamers in back, is bewitching! Skirt flares gracefully, front and back, beneath tucked and scalloped hip-yoke. Quality for which you formerly paid $9.98! Matching slip of Rayon-and-Cotton Flat Crepe. COLORS—Queen Blue, or Maize, each with contrasting prints. State color, bust and hip measures. How to Measure, See Page 120. Price, Postpaid… $6.98. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 59

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"Miss Chicago" [photographic picture of her at left, top] writes Chicago Mail Order Co., Gentlemen: Your styles are as style-perfect as those displayed in the big city shops, and your price! - - - well, I just can't understand how you can offer such dependable merchandise for so little. Made to Retail at $12.98. Our Cut Price… ONLY $7.98 POSTPAID. Silk Suits… All the Rage for SPRING. Extra Quality ALL SILK FLAT CREPE. 3 B 6690—WOMEN'S SIZES—32, 34, 36, 38, or 40 inches bust. 3 B 6691—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. See dress lengths on Page 62. "Ensembles de soie" - - - "Silk suit ensembles for 1931" said the French designers and before the word was even well "noised about Paris" our representative had placed the original of this model on the boat, and here is its twin-like counterpart. Nothing more adorable than this two-piece ensemble has been seen for a long, long time, in spite of the fact that the price is low enough to make any dressmaker gasp! Fashioned of extra quality All Silk Flat Crepe - - - the kind formerly used in $12.98 suits! The frock is just ravishing - - - and oh! the slim, trim graceful jacket - - - it's too delectable for words. COLORS — Black, Challenge (medium bright) Blue, or Romany (bright) Red; all with Eggshell. State color, bust and hip measures. How to Measure, see Page 120. Low price, Postpaid… $7.98. WE GUARANTEE SATISFACTION. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 60

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NEW BORDER PRINT. BARGAIN! New Smartness. 3 B 6730—WOMEN'S SIZES—32, 34, 36, 38, or 40 inches bust. 3 B 6731—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 62. The silk "border print" frocks are making quite a style-stir in shops where $50 buys something "modest!" Finding these "prints" too terribly high, yet bound to bring them to you, we decided to copy hem in Rayon-and-cotton Flat Crepe, and see the delightful result. Truly this model has charm and style written all over it, and low price notwithstanding, we guarantee it to be Fast Color. Note the unusual flares at the sleeve-elbows - - - the stunning lines of the yoked and flared skirt, the flattering softness of the crepe vestee. A stunning dress! An amazing bargain! COLORS—Black or Brown, each with Eggshell trim. State color, bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $3.88. EXTRA Fine Quality! ALL SILK CANTON CREPE. Becoming Tunic Style! For Distinction! 3 B 6734—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. 3 B 6735—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 62. You will see many and varied versions of the tunic this season - - - It's one of the headlights of the mode - - - but here's one of the best! We know you'll find it hard to equal this value, for the extra fine quality All Silk Canton Crepe is of the sort hither-to used only in $12.00 dresses! Note the dipping, draping side-flare of the tunic that's joined to the ripple-pleated underskirt! Admire the soft drape of the "Cowl" neck - - - the flattering touch of the pin-decked ecru lace vestee, the effective bow-tied-waist-band. Huge value! COLORS—Navy, Black, or Cocoa Brown, all with Tan. State color, bust and hip-measures. How to Measure. See Page 120. Low price, Postpaid… $7.98. ALL SILK FLAT CREPE. An $8.00 Style! SO Dignified! A Many-occasions Frock. 3 B 6728—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. 3 B 6729—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 62. Does your wardrobe include one of these "what-would-I-do-without-you" frocks? Smart yet simple - - - simple yet not severe - - - just exactly right for more occasions than anyone would ever dream! If not, here's one, a perfect "find" at $5.98. It's made of the sort of All Silk Flat Crepe usual in $8.00 frocks! You will like the scalloped, finely pleated, fancy-edged surplice collar accented by a pretty pin, the pin-tucked eggshell-colored vestee that lightens the complexion, the tucked, wide, button-adorned hiphand on skirt-front, the cluster of side pleats that give the skirt a graceful swing, or the chic bow at side! COLORS—Black, or Challenge (medium bright) Blue, both with Eggshell. State color, bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 61

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Back to 1913 PRICES! We GUARANTEE SATISFACTION or Return Your Money AT ONCE. ONLY $1.98 POSTPAID. For the MISS! Dainty FLOWERED ORGANDIE. FAST COLOR (TESTED and GUARANTEED). Eyelet Embroidery Trim. The Last Word in Style. 3 B 6516—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Dress lengths on Page 62. The clever young woman mobilizes all her charms under the banner of "chic." There is no better way to do this than by donning this enchantingly flowered and daintily designed organdie frock, with its alluring collar, graceful peplums, and side bow. Sashes from sides tie in back. Sheer, summery, and cool, of fine quality Fast Color Organdie, this gracefully fashioned frock with its white eyelet embroidered shawl collar is the last word in Parisian charm. A dress of this quality would formerly have sold for at least $3.00. Our prices are always lowest! COLORS—White, Peach, or Nile Green, each with contrasting color prints. State size and color. How to Measure, see Page 120. Low price, Postpaid… $1.98. ONLY $2.98 POSTPAID. Charmingly Embroidered RAYON and COTTON FLAT CREPE. Chic Tunic Dress! 3 B 6515—WOMEN'S AND MISSES' SIZES—32, 34, 36, 38, or 40 inches bust. Dress lengths on Page 62. Wear this 2-piece frock with the air of a duchess and the poise of a queen. Its aristocratic lines have a magic way of making the tall woman look less tall, and the short woman less short. The material, good quality Rayon-and-cotton Flat Crepe with contrasting dotted embroidery on the long tunic, is our usual $4.00 quality. Turned-back revers of contrasting color reveal a vestee of the same shade. A narrow box-pleated ruffle trims the collar, the closing of the tunic, and the top of the extra deep cuffs. There is a belt of self material. Down the center of the waist is a row of novelty buttons. Skirt is of plain material, box-pleated across front. A super-bargain. COLORS—Queen Blue with Gray, or Flirt Red with Black. State size and color wanted. How to measure, see Page 120. Price… $2.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 64

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DEFIANCE VALUES! YOU CAN'T BEAT 'EM! HAND-EMBROIDERED SHEER VOILE. Demure Peasant Style! $1.98 POSTPAID. 3 B 6527—WOMEN'S AND MISSES' SIZES—32 to 40 inches bust. Lengths on Page 62. Dame Fashion is a fickle wench—bestowing her smiles graciously, but usually withdrawing them quickly. But to the Roumanian [Romanian, note by M. K.] style peasant frocks she remains always constant. They are so joyously "happy in coloring", and youthful in effect. And here style vies with value, for this "peasant" frock would have cost you at least $2.98 formerly. Of fine quality Voile, hand embroidered and smocked in fast color yarns! Amazing value! COLORS—White or Peach. State size and color. Low price, Postpaid… $1.98. FLOCK DOT VOILE. LOWEST PRICE EVER $1.98 POSTPAID. A "Winner". 3 B 6529—WOMEN'S AND MISSES' SIZES—32, 34, 36, 38, 40, 42, 44, or 46 inches bust. Dress lengths on page 62. "I'm yours"! You'll say when you see it — it has such appealing smartness! And how easily it becomes yours, with a price so low! It's of cool, sheer Voile — with flock dots. A dainty, button-trimmed ecru allover lace vestee, a jabot-collar banded with plain-colored voile, side flares, and bows on sleeves, make it the picture it is. All around belt with slide. Splendid value! COLORS—Black with White, or Navy with White. How to Measure, Page 120. Postpaid… $1.98. Chic! 2-piece Ensemble. Woven Cotton Tweed $1.98 POSTPAID. BARGAIN. 3 B 6414—WOMEN'S AND MISSES' SIZES—32 to 40 inches bust. Dress lengths on Page 62. There isn't any adjective in the dictionary that would really do justice to this bargain! But the picture and the price tell a more eloquent story of value than mere words ever could! The picture! One look at this stunning versatile little ensemble and your heart is captured! The price! And your face is a study in amazement! An outfit like this would have cost you $2.98 or more formerly! The piquant little jacket, and the button-trimmed front-pleated tunic-effect skirt, are of sporty Woven Cotton Tweed. The cool, sleeveless dress-top is of Tan Cotton Broadcloth. A bargain we defy anyone to surpass! COLOR—Tan only. How to Measure, See Page 120. Low price, Postpaid… $1.98. SHANTUNG RAYON and COTTON. FAST COLOR (TESTED and GUARANTEED). 2-piece JUMPER DRESS $2.98 POSTPAID. 3 B 6528—WOMEN'S AND SIZES—32, 34, 38, 38, or 40 bust. Lengths on Page 62. Charm comes effortless, with the wearing of a jaunty jumper outfit like this! Informal — cool — but devastatingly alluring! Fashioned of Guaranteed Fast Color plain and adorably printed Rayon and Cotton Shantung, in a quality formerly used in dresses selling for much more! Separate blouse of white Rayon and Cotton Shantung. Imitation leather belt. In lovely pastel "summertime" shades. COLORS—Maize, Coral Rose, or Queen Blue, each with White blouse. How to Measure, on Page 120. Postpaid… $2.98. BERET INCLUDED. Dress and Beret. Both for $1.98 POSTPAID. FAST COLOR (TESTED and GUARANTEED). Beguiling. 3 B 6530—WOMEN'S AND MISSES' SIZES—32 to 40 inches bust. Dress lengths on Page 62. As beguiling a little outfit as ever became the "favorite child" of your summer wardrobe! And made in such a fabric as would formerly have cost you much more even without the beret! Of our "best" quality linenlike Cotton Suiting, with contrasting front pleat-facings, bottom-band, button-decked "bib," and pipings. Two-tone bonnaz embroidery. Jaunty beret of the two tones. All trimmings fast color. COLORS—Oyster White with Red or Blue trimmings. How to Measure, on Page 120. Price… $1.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 65

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FAST COLOR GUARANTEED. WILL NOT FADE—A NEW DRESS IF IT DOES. CHOICE OF 4 STYLES 99¢ Each POSTPAID. MADE OF MATERIALS USED in DRESSES. Formerly Priced at $1.50 up. Every Penny Does Extra Duty Here! 3 B 6544—WOMEN'S AND MISSES' SIZES—32 to 40 inches bust. A becoming, girlish frock of closely coven Fast-color Cotton Print. Just right for shopping or Porch wear. The price is about half the former cost of this line quality. COLOR—Blue and White combination; Red piping. State size… 99¢. 2-piece "TUCK-IN" Frock. 3 B 6432—WOMEN'S AND MISSES' SIZES—32 to 40 bust. See Pg. 120. A bargain? It surely is. $1.50 quality in 1930. Of fine Cotton, very closely woven and Fast Color, with popular printed polka-dots. For ease in laundering, skirt and blouse are separate. COLORS—Red and White, or Navy and White. State size, color… 99¢. 3 B 6545—WOMEN'S AND MISSES' SIZES—32 to 40 bust. See Pg. 120. Lovely and cool; for warmer days. Of dainty, sheer, Printed Fast Color Batiste. Flared capelets and youthful peplum are sunny style-touches perfectly harmonizing with the summery material. Should sell for more than $1.50; specially priced. COLOR—Rose. State size… 99¢. 3 B 6543—WOMEN'S AND MISSES' SIZES—32 to 40 bust. See Pg. 120. Typical of our extra special values! A two-piece ensemble - - - separate coat and dress for 99¢! Of closely woven Fast-color Cotton Print-cloth; dress-top of Cotton Broadcloth. In 1930 this quality cost almost double. COLOR—Black and White combination… 99¢. Look Special! SHEER COTTON PRINTS. UTILITY DRESSES. Both for 99¢ POSTPAID. 3 B 6542—WOMEN'S AND MISSES' EVEN SIZES—32 to 44 inches bust. Just fancy! — two utility dresses of cool, summery, Sheer Cotton Prints, (Batiste and Dimity) both guaranteed Fast Color, at less than 50¢ each — it's amazing. Reversible fronts provide double service. Your money, too, does double duty. COLORS—Assorted, one of each style, and one size to the set. State size. 2 for… 90¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 72

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Either Dress a $4.00 VALUE. (A) 3 B 6548—WOMEN'S AND MISSES' EVEN SIZES—32 to 46 bust. Lgths. Pg. 62. In 1929 this identical quality sold for $4.98. In 1930 — $3.98. Now we are proud to present this lovely new frock of good quality Rayon-and-Cotton Flat Crepe at only $2.98. Dainty lace vestee, eggshell-color self crepe contrasting trim. Becomingly flared, pleated; chic bows. COLORS—Queen Blue or French Beige Tan, both with Eggshell. State color, size. Postpaid… $2.98. LOOK! Beret Included. (B) 3 B 6550—WOMEN'S AND MISSES' EVEN SIZES—32 to 40 bust. Lgths. Pg. 62. Everything about this chic frock recommends it! The bolero effect is most Popular — prints are the rage — the saucy beret included — and the very, very low price. In 1930 a garment of this identical quality Rayon-and-Cotton Flat Crepe was a bargain at $3.98. Thrilling style-touches — dainty embroidery, cute bows, front yoked, flared skirt, buckled belt. COLOR—Maize with contrasting print, as pictured. State size. How to Measure. See Page 120. Postpaid… $2.98. Thrift Special! 2-PIECE ENSEMBLE. (C) 3 B 6546—WOMEN'S AND MISSES' EVEN SIZES—32 to 40 bust. Lgths. Pg. 62. You know two-piece short-jacketed ensembles are new, and that the elite are wearing throw scarfs. In addition the quality of the Rayon-and-Cotton Flat Crepe is excellent, and the price the lowest in all history for such quality. Printed crepe sleeveless dress-top; pleated, flared skirt front. COLORS—Black with Tan, or Queen Blue with Tan. State color and size. How to measure. See Page 120… $2.98. ALL SILK PRINT. Identical with Last Year's $5.00 Quality! A Rare Bargain. (D) 3 B 6552—WOMEN'S AND MISSES' SIZES—32 to 40 bust. Dress lgths. Page 62. Bargains, from cover to cover, but this one "stands apart" the Value of Values. Think of it — a charming, washable All Silk Print dress too — at only $2.98. Last summer $5.00 would have been a bargain price for this good quality. Streamers contrast charmingly, belt is buckled, and skirt has a graceful front-flare. COLORS—Red and White or Queen Blue and White. State color, size. How to measure. See page 120. Price… $2.98. New CONFETTI PRINT 3-piece Ensemble. BERET, JACKET, and DRESS. Good Quality. (E) 3 B 6547—WOMEN'S AND MISSES' SIZES—32 to 44 bust. Lengths, Page 62. The vogue for harmony makes ensembles so popular. Nothing is quite so smart as a coat, sleeveless dress, and matching beret, like this stunning outfit. And what a bargain! New Confetti-print guaranteed Fast Color, on strong cotton background. Dress-top in reverse print harmonizes perfectly. Skirt smartly pleated. COLORS—Tan with Brown, or Medium Blue with Darker Blue. State color, size. How to Measure, Page 120… $2.98. MADE OF MATERIALS THAT WERE USED IN DRESSES Formerly Priced at $1.50 up. BUY NOW at… 99¢ EA. POSTPAID. FAST COLOR (TESTED and GUARANTEED.) (F) 3 B 6555—WOMEN'S AND MISSES' SIZES—32 to 44 bust. Style---sweet as a rose. Quality---best ever offered at the price. Value — biggest in our history. Charming, exclusive print design in Cotton Broadcloth, gaily emphasized by harmonizing pipings. Cute tie, front peplum-ruffle, oyster-colored vestee and collar. Printed cottons will be widely worn; this one is Fast Color. COLOR—Print as pictured. State size. Price, Postpaid… 99¢. (G) 3 B 6553—WOMEN'S AND MISSES' SIZES—32 to 40 bust. "Linens!" cry the stylists. But linens are expensive - - - so we developed a cotton material that resembles linen, and quote a bargain price. A charming one-piece frock in tunic effect, of Oyster White Cotton Suiting; Fast-Color red pipings; cute tabs. Smartly pleated and pocketed. COLOR—Oyster White with Red. State size. How to measure. Page 120… 99¢. (H) 3 B 6554—WOMEN'S AND MISSES' SIZES—32 to 40 bust. The jumper dress is more popular than ever! It's practical, it's becoming, it's convenient! We give you a separate cotton broadcloth blouse with this one. Dress is of fast color Checked Cotton Print, finer quality than 99¢ EVER bought before. Belted, buckled, piped, flared. Big value! COLOR—Black and White with Red piping. State size. Postpaid… 99¢. CHOICE $1.98 POSTPAID. Cool and Summery. (J) 3 B 6551—WOMEN'S AND MISSES' EVEN SIZES—32 to 40 bust. Lgths. Pg. 62. On those warm summer days when you long for something soft, sheer, cool, and dainty, this sweet frock of Flowered Fast-color Batiste will answer your longing. And it costs only half what the same quality cost last summer. You'll adore the daintily ruffled Organdie collar, the cute "puff" sleeves. The dainty shirrings and pipings of the skirt go all around — nothing skimped here! Charming! COLORS—Rose, or Blue. State color, size. See Page 120. Price… $1.98. VALUES YOU CAN'T BEAT! Extra Fine Quality. (K) 3 B 6549—WOMEN'S AND MISSES' EVEN SIZES—32 to 40 bust. Lghts. Pg. 62. You may find dresses like this in the shops, but not at this low price! Of lovely 72 x 100 Printed Cotton Cloth, soft, lustrous, and quality we were never able to sell at less than $3.00 — and this year it's Fast Color besides. Graceful cape-like collar divided in back, and organdie-banded. Skirt shirred, and flared. Big value! COLOR—Orchid as pictured. State size. See Page 120. Priced… $1.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 73

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CHOICE $4.98 POSTPAID. BOTH ALL SILK… and note the Price! IT'S AMAZING! All Silk Foulard Print Dress. (A) 3 B 6775—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Lengths below. If you're well, "you should worry" about weight - - when you can buy such a charming, slenderizing, "Slim-fashioned" ALL SILK dress at this price! The quality of the All Silk Foulard Print is such as was formerly used only in $6.98 dresses! Note how cleverly the "long" line is created by the plain-colored bands, and the pointed pipings in front. Allover ecru lace vestee. Flared front. Back sashes. COLORS—Navy with Tan. State bust and hip measures. How to Measure, see Page 120. $4.98. All Silk Flat Crepe Dress. (B) 3 B 6776—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Lengths below. Here is value to dumbfound the "stout" woman who too often has been told "you pay extra for extra sizes!" Why, even a "slip of a girl" would consider herself fortunate to buy an ALL SILK dress at this price. It's a delightful All Silk Flat Crepe dress in a quality formerly selling for $6.98! Charming, pleat-edged collar in slenderizing surplice style. Trim pleats in front below button-trimmed hipband. Side sashes tie in back. Tremendous value! COLORS—Tan, or Black. State color, bust and hip measures. How to Measure, Pg. 120. $4.98. One of our Most Exciting VALUES! Smart Wool Crepe Coat. (C) 3 C 4621—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Length 48 inches. The modern woman refuses to look like a "grand-mother" merely because she's stout. A young-looking, slenderizing, up-to-the-minute coat like this is much more to her critical taste! And she's right - - - especially when she can have it for such an absurdly small sum. This model with the youthful "throws" is of good quality Crepe Coating, Three-fourths Wool with white Rayon designs forming a conservative check - - - and checks are very voguish - - - also black and white combinations. Cleverly paneled. Smart cults. Stitched belt. Two-season Cotton lining. Easily worth $10.00. COLOR—Black with White. State size and color. How to Measure, see Page 120. Price… $7.98. Smart and Dignified. A Stunning Hat! (D) 3 A 4332—Fits head 22½ to 22¾ inches. 3 A 4333—Fits head 23 to 23½ inches. COLORS—Basque Blue with Monet Blue, Sand with Brown, Navy with Pearl Gray; also all Black, or all Malaya Brown. State color, headsize. 'Tis said "people live up to their names" - - - and it's true that women live up to their hats!" And milady who wears this hat will know she looks smart and charming, and impressive dignity will be the result. It's that kind of hat! Made of transparent Pyroxylin Hairlike Braid, with wide, lustrous belting ribbon draped in modish bicorne effect. Pleated ribbon, rayon floss ornaments, and metallic pin trim. Priced astonishingly low! See how to measure your head, on Page 120. Low price, Postpaid… $1.88. All Silk Georgette Crepe Dress. Slip and Sleeves Included. (E) 3 B 6781—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, or 53 bust. Lengths below. That beauty and grace have no relation to weight or size will be proved by the "stout" woman who wears this dress! A lovely creation of sheer, durable All Silk Georgette Crepe, with a pointed cape that adds allure but does not "cut" the height, soft flares for grace and fullness, a slenderizing surplice, bow at side, and very flattering, fine quality ecru lace vestee. Long sleeves detachable. Built-in slip of Rayon Flat Crepe. COLORS—Black, Navy Blue, or French Beige Tan. Please state color, bust and hip measures. How to measure, see Page 120. Postpaid… $9.98. All Wool Broadcloth Coat. Galapin Coney Fur Collar. The CLASS and the QUALITY of a $15.00 Coat… (F) 3 C 4626—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Length 48 inches. Impress the world as "smart" instead of "stout" - - - wear this stunning, well tailored, slenderizing, ultra-fashionable coat! Quality and "class" formerly commanding $15! Of good quality All Wool Broadcloth, an ever-fashionable fabric for spring wear. Very stylish collar of black, silky Galapin Coney cur. Newest stitched belt. Attractive Cotton lining guaranteed for two seasons' wear. Outstanding value! COLORS—Middy (dark) Blue, or Black, both with Black Fur; Tan with Tan Fur. State size and color. How to Measure, see Page 120… $9.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 74

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"SLIM FASHOND" (Reg. U.S. Pat. Off) Styling… ALWAYS CORRECT! "SLIM FASHOND" (Reg. U.S. Pat. Off) Quality… ALWAYS BEST! ALL SILK CHIFFON—Slip and Sleeves INCLUDED. Lowest Price EVER! 3 B 6782—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Lengths at left. A woman doesn't lose her desire for the dainty, merely because the "scale-hand" points to a higher figure! Her feminine heart will always go out to such a creation of lovely, cool, printed All Silk Chiffon! And since only a narrow jabot and chiffon flower trim it - - - none of which interrupt its lines, she can be sure of its slenderization value, too! Sleeves, and Rayon-and-cotton Flat Crepe slip included. COLORS—Black with White, or Navy with Tan. State color, bust and hip measures. How to Measure, see Page 120. Price… $8.98. HERES QUALITY! ALL SILK CANTON CREPE. Perfectly Charming. 3 B 6777—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Lengths at left. Here's an "easy-to-take" remedy for getting that svelte look prescribed by astute Dr. Fashion! A beautiful, modish dress of All Silk Canton Crepe, in a quality formerly selling for $9.98! Soft "cowl" neck, smooth hipband all around, height-emphasizing drape at one side trim rows of buttons on sleeves. Sashes in back. Ecru lace vestee with fancy pin. Big value! COLORS—Navy Blue, Black, or Cocoa Tan. State color, bust and hip measures. How to Measure, see Page 120. Low price, Postpaid… $7.98. Our Lengths For Stout Dresses. Bust… 37|39|41|43|45|47|49|51|53. Hips (about)… 46|48|50|52|54|56|58|60|62. Lengths… 45|45|46|46|46|46|48|48|48. Measuring from back of neck to bottom of skirt. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 75

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"SLIM-FASHOND" (Reg. U.S. Pat. Off.) FROCKS. 37 to 53 Bust. You SAVE Dollars on EXTRA SIZES Here. EXTRA QUALITY ALL SI LK CANTON CREPE $8.98 POSTPAID. 3 B 6778—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. See dress lengths on Page 75. It takes a clever woman to look thinner than she is, or at least one who has the good judgment to put her clothes-problem into the hands of experts. All our "Slim-fashond" frocks are designed by experts, and you'll never find a line or detail used that adds "bulk". Note this dress of fine quality All Silk Canton Crepe - - - quality formerly $12.98, with flesh-colored Georgette vestee pin-tucked and lace-edged. Rich-looking appliqued net outlines; deep "V" neck; soft shirrings; pointed hip-band; back belt. COLORS—Black, Navy Blue, or Medium Brown, all with Flesh. State color, bust and hip measurements. "How to Measure", see Page 120. Low price, Postpaid $8.98. RAYON and COTTON FLAT CREPE $2.98 POSTPAID. Special! FAST COLOR (TESTED and GUARANTEED). 3 B 6773—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Dress lengths, on Page 75. "I never fail to notice and admire a stout woman when she looks neat and fresh, whereas her trim slender sister wearing the same frock would never get a second glance from me" - - - these words from "a certain man" tell an interesting story. And here's a dress of fast color Rayon-and-cotton Flat Crepe, in attractive print that's washable, just a picture of freshness, coolness, and style, offered at a low price that sets a new standard of values on stout women's clothes. Surplice revers, fancy cuffs, vestee of ecru lace, buckled belt. Plain back. COLORS—Tan or Navy Blue predominating. State color, bust and hip measurements. "How to Measure", see Page 120. Low price. Postpaid… $2.98. Styles that really Slenderize! ALL SILK CREPE-BACK SATIN $6.98 POSTPAID. …and the Quality is SPLENDID! 3 B 6783—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust. Dress lengths on Page 75. "Money talks" they say - - - and that's especially true when it comes to stout women's clothes. In the average shop the small sum we ask for this dignified, aristocratic-looking dress of All Silk Crepe Back Satin buys nothing but a "bag". Here you get a dress cut and made right, of good materials, and guaranteed to make you look as thin as it's possible for you to look. "Cross-over" waist has smart self-color faggoting, as have the sleeves. Tan pleated georgette jabot is edged with lace and trimmed with fancy pin. Belt ties over plain back. Skirt pleated and yoked in front only. Sensational value! COLORS—Black, or Rich Medium Brown. State color, bust and hip measures. "How to Measure", see Page 120. Low price, Postpaid… $6.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 76

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Lovely… ALL SILK… and only $7.98 POSTPAID. Printed Silk Claims Attention! 3 B 6780—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. For lengths—See scale on Page 75. "My dear, you look simply adorable in that lovely print!" your friends will exclaim when they see you wearing this semi-fitted Printed All Silk Flat Crepe - - - the season's favored fabric. And when you tell them it cost only $7.98, they will be amazed. Every line and every proportion has been studied by expert designers to produce exactly the desired effect of slenderness. You will like the faggoted tan georgette collar and cuffs - - - a charming touch of refinement. Subtly graceful is the line that sweeps from the right shoulder down to the fluttering ends of the tied belt, and on down to the rhythmic folds of the skirt - - - a symphony in style - - - a dress as pretty as any ever designed for the smaller woman. One can hardly believe that a dress so well made and so superior in both fabric and design, could be priced so low. In fact, you'd expect to pay more. Consider it with confidence - - - we guarantee it. COLORS—Navy, Black, or Brown, all with Tan georgette collar and cuffs, and contrasting prints. State bust and hip measures. How to measure, See Page 120. Low price, Postpaid… $7.98. Embroidery IS DECIDEDLY SMART. ALL SILK FLAT CREPE $8.98 POSTPAID. Slim Lines for Stout Figures. 3 B 6779—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. For lengths—See scale on Page 75. "Never" is a long time; but never before was a stylish stout able to buy an All-Silk Flat Crepe dress with such striking style and refined smartness, for so little. The excellent quality of silk used would formerly have made this dress cost $15.00. We assure you this is a bargain. Paris favors the tunic effect, which in this one-piece dress is combined with a subtly flattering surplice closing and self-colored embroidery design and scalloping. The skirt of plain silk falls into box pleats in a soft, distinctive fashion. Vestee of eggshell-colored Flat Crepe. Any stout figure could advantageously wear this graciously feminine model. COLORS—Black, Challenge (medium bright) Blue, or Cocoa Tan, each with Eggshell trimming. State color, bust and hip measures. How to Measure, See Page 120. Low price, Postpaid… $8.98. IN TWO Popular, Summery MATERIALS… "HANKY" LAWN $2.98 POSTPAID. "HANKY" LINEN $3.98 POSTPAID. HOW TO MEASURE… PAGE 120. Keep Cool! 3 B 6771—Handkerchief Lawn. Low price, Postpaid… $2.98. 3 B 6772—Fine Imported "Hanky" Linen. Low price, Postpaid… $3.98. STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. For lengths see Page 75. Lovely, summery fabrics are used in making this happily-fashioned warm-weather dress. Let the hot sun shine - - - the stylish stout woman can be cool and comfortable, and as "fresh as a daisy" when a frock such as this is available in two favored fabrics, at prices so low. Its tailored silhouette, smartly simple. Is typical of the newest mode. The shoulder streamer adds a pretty feminine note and emphasizes the definite slenderizing effect of the dress. Tucked insert at front at hips, gracefully flared skirt with center kick-pleat. Back plain with side sashes tying at center. Just one of the delightful, low priced frocks that have made our "Slim-fashond" dress shop the mecca of particular, yet thrifty women in every part of the United States. COLORS—Both materials - - - Queen Blue, Medium Green, or Lavender, all with White trimming. State color, bust and hip measures. See How to Measure, on Page 120. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 77

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EXTRA SIZES at NO EXTRA COST! Superb Quality! American Broadtail, (Lamb) Collar. ALL WOOL TRICOT BROADCLOTH $14.98 POSTPAID. WE BELIEVE THAT THIS COAT IS WORTH $20.00 AT RETAIL… For Svelte, Smart Lines. 3 C 4632—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, or 53 inches bust. Length 48 inches. Waste no sighs on that vanished school-girl figure! If you can't be thin, you can be smart - - - choose this cleverly cut, skillfully designed coat that will make your figure look under its weight! It's one of our finest coats for "stouts" - - - superb in quality, beautifully materialed and finished - - - high grade. And quality, you know, is very important for the generously-proportioned. And its style is new and lovely enough to delight even the sylph of 16! Of excellent quality All Wool Tricot Broadcloth, with the suggestion of a ribbed weave beneath its smooth, lustrous surface. The lines of the collar, strikingly trimmed with fashionable American Broadtail (Lamb), the deft seams from underarm to waist, with the reverse material panels "carrying on" their mission, the vertical tucks in back, all co-operate in the cause of slimness. Bow in back of collar. Excellent rayon-and-cotton satin two-season lining. Stunning - - - unmistakably slenderizing - - - quality for which we could ask and get $20! COLORS—Black, or Medium Tan. Please state size and color. How to Measure, see Page 120. Low price, Postpaid… $14.98. NOWHERE ELSE SUCH QUALITY AT THIS PRICE. TAILORED IN THE APPROVED SLENDERIZING LINES. $7.98 POSTPAID TO YOUR DOOR! 3 C 4631—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, or 53 inches bust. Length 48 ins. You may have to "pass up" dessert at dinner - - - or "pass up" the trolley and walk - - - for slenderization's sake - - - but you certainly don't have to "pass up" a stylish appearance when you can buy a smart, modish coat at this low price! And where but here, could you get such value - - - a coat worth $10.00, for so much less! Made of a very attractive Tricot Velour, Half Wool, Balance Cotton, with the suggestion of a ribbed weave beneath its surface. By its wise use of paneling it confers long, slim lines on the wearer. Collar is smartly stitched, striking cuffs are button-decked. Durable Cotton lining guaranteed for two seasons' wear. A tremendous bargain in a slenderizing coat! COLORS—Medium Tan, Black, or Middy (dark) Blue. Please state size and color. How to measure, see Page 120. Low price, Postpaid… $7.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 82

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Our Famous SLIM-FASHOND COATS (Reg. U.S. Pat. Off.) …the Choice of Thousands. QUALITY FOR QUALITY …We Will Not Be UNDERSOLD …These VALUES PROVE IT! ALL WOOL MONOTONE CREPE $12.98 POSTPAID. …The COLLAR can be worn this way, too… 3 C 4628—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 ins. bust. Length 48 ins. 3 C 4629—SHORT STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust. Length 46 inches. Because French women as a whole are inclined to be short and "corpulent," French designers are past masters of the art of "slimming." And so we go to Paris for many of our finest "Slim-fashond" styles. And herewith is an exact replica of a lovely French "stout" model, at a typical C. M. O. low price! Of good quality All Wool Monotone Crepe, a new crepey weave fabric with indistinct, almost invisible self-color pattern. Unique Flat Galapin Coney Fur-trimmed collar, in smart rever or "throw" effect. Slenderizing panels, fancy cuffs, and flares achieve chic. "2-season" Rayon-and-Cotton Crepe lining. Easily worth $15.00. COLORS—Black, or Middy (dark) Blue with Gray Fur. Please state color and size. See How to Measure, on Page 120. Postpaid… $12.98. ALL SILK CANTON CREPE $12.98 POSTPAID. GUARANTEED PEBBLE CREPE LINING. 3 C 4633—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust. Length 48 inches. No full-figured woman would "cast to the winds" an opportunity to save $5.00 on her Easter coat, especially when such a saving was possible on such a rich, dressy-looking, absolutely style-right coat as this truly handsome, slenderizing creation of good quality All Silk Canton Crepe. It's an $18 coat judged by all value-standards you have ever known. Slightly flared, with collar "bowed" at back, and softly rippling revers bordered with fur-effect fabric closely resembling American Broadtail. Narrow sash belt and fancy, button-trimmed "cuffs." Guaranteed "2-season" Rayon-and-cotton Crepe lining. Fully interlined for necessary warmth. Unsurpassable style and value in an ultra-dressy coat. You'll "rave" over it. COLOR—Black with Black Trim. Please state size. See How to Measure, on Page 120. Low price, Postpaid… $12.98. Genuine Summer MARMOT COLLAR. Fine Quality! $14.98 POSTPAID. ALL WOOL TRICOT BROADCLOTH. 3 C 4630—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 bust. Length 48 ins. If you who are "pleasingly plump", had expected to pay $20.00 for a smart, well materialed, slenderizing coat, search no farther, but select the prettiest hat or dress $5.00 will buy - - -that's your saving as against last year's prices. It's beautifully made of a good All Wool Tricot Broadcloth, with a faint ribbed effect. Pert collar of rich brown Genuine Marmot Fur. Reverse panels; three-button fastening. Beautiful "2-season" Rayon-and-Cotton Satin lining. COLORS—Black, Middy (dark) Blue, or Med. Tan. State color and size. See How to Measure. Page 120… $14.98. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 83

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PARIS Says: "LIGHT WEIGHT JACQUETTES for Spring and Summer"! Dashing NEW THROW COLLAR. Lined with ALL SILK FLAT CREPE. All the CLASS of a $15.00 JACQUETTE. 3 C 4602—WOMEN'S SIZES—34, 36, 38 ins. bust. 3 C 4603—MISSES SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 ins. bust. Read editorial below! A beautiful jacquette - - - in the voguish "black and white" combination. Of smart, flat, lustrous, light weight fur-effect fabric resembling Broadtail fur. Chic new "throw" collar. All Silk Flat Crepe lining. COLOR—Black with White trim. Please state size. See How to Measure, Page 120… $9.98. Smart! 3 C 4600—WOMEN'S SIZES—34, 36, 38 inches bust. 3 C 4601—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, or 38 inches bust. Moderns are "rushing" the "furry" jacquette as they haven't rushed anything in many a spring! It's so "swanky" and wearable for semi-dress, sports, or evenings out-of-doors! A jaunty model of a light weight fur-effect-fabric. Lined with attractive rayon-and-cotton crepe, and priced very moderately! COLORS—Ivory White, Black, or Eggshell, (light tan). State color and size. "How to Measure," on Page 120. Low price, Postpaid… $6.95. COLLAR MAY BE WORN THIS WAY, TOO. Challenge Price! White "Sports" Jacquette with Red Pebble Crepe Lining. 3 C 4606—WOMEN'S SIZES—34, 36, or 38 bust. 3 C 4607—MISSES' SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 inches bust. "La jacquette!" "La jacquette!" Every other word you hear in Parisian style-shops is - - - "La jacquette!" And "L' Americaine" is "following suit" - - - it the city boulevards are any criterion. Here's one with "gobs" of snap! Of white, light weight Chinchilla-cloth, One-fourth Wool, Balance Cotton, with the newest "pull-thru" collar, saucy red buttons, red and white imitation leather belt, and red rayon-and-cotton Pebble-crepe lining! We "dare" you to equal the price. COLOR—White. Please state size. See "How to Measure," on Page 120. Postpaid… $5.98. There's NO SMARTER STYLE in PARIS! 3 C 4604—WOMEN'S SIZES—34, 36, or 38 inches. 3 C 4605—MISSES SIZES—14, 16, 18, or 20 years; 32, 34, 36, 38 inches bust. Beautiful! A wee bit "formal." Tremendously smart! Copied from a Parisian model! Of light weight, lustrous fur-effect fabric closely resembling American Broadtail. Clever "cut-away" front - - - charming jabot collar! Rayon-and-cotton Pebble-crepe lining. You'd pay much more elsewhere. COLORS—Eggshell (light tan), or Black. State size and color. How to Measure, Pg. 120… $7.98. Genuine FOX Fur. Last Year $12.98. 3 C 4624—Yes - - - A Genuine Red Fox Fur scarf at this price! Exactly the same quality for which thousands of women paid us $12.98 last year; and they got more than their money's worth at that price! Richly furred on both sides. Snaps on paws. Mouth-clasp, claws, and bushy tall. Length, including tail, about 46 inches. Will not only glorify your suit, coat, or frock - - - but will glorify you! Amazing value - - - the first time such a fur piece is available at this price! COLOR—Natural Red Fox. Low price, Postpaid… $9.98. "PULL-THRU" Scarf Collar. 3 C 4617—If you want to give a tailored coat, suit, or dress a dash of "pep" and several dashes of chic - - - wear with it this Frenchy "pull-thru" scarf collar. It's made of a smart flat, light weight fur-effect-fabric closely resembling American Broadtail, is lined with throat-caressing All Silk Flat Crepe, and gives an appreciable amount of protection, too. Priced very low. COLORS—Tan, Black, Ivory White. State color… $1.79. LOWER PRICED than Ever! 3 C 7446—Women may differ from each other in a thousand ways - - - but "they're all alike" when it comes to a deep fondness for furs! And when the smartness and protection of a scarf of fluffy Moufflon is available for so little, no woman need be without its comfort and beauty-aid. Four paw-effects. Loop and snap fasteners. Length over all about 46 inches. Last season's price was $6.00. COLORS—Bluish-gray, Beige Tan, or White. State color. Low price, Postpaid… $4.98. "We Have With Us" - - - the jacquette - - - the fashion furore - - - what every "deb," "co-ed," and office girl is "crazy" about! Also the well-liked fur-scarf; two in favored animal shape and one in a new guise! All at prices that merit the attention of thrifty moderns! CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 84

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NAME LABEL WITH EVERY "Glorious Girl" (Reg. U.S. Pat. Off.) Coat! Free. J. BARTON. An Attractive SATIN LABEL with Your NAME Printed in GOLD! Please Print Name Wanted. ALL WOOL MONOTONE CREPE COATING. $6.98. New Jabot-lapels. 3 C 4464—SIZES—10, 12, 14, and 16 years. Lengths: See Table below at right. Ultra Smart! We say it is - - - and so will you. Low-priced and good quality! No doubt about that - - - we guarantee it. The material is the new All Wool Monotone Crepe, a soft, fashionable fabric with an almost invisible self-color diamond weave. The ultra-smart capelets split at back beneath button-trimmed yoke, are stitch-trimmed. New, highly approved jabot effect lapels extend to the shiny black belt. Two-season-guaranteed Cotton lining. $10.00 quality. COLORS—Med. Tan, Golf (med.) Green, or Talisman (med.) Red. State color and size. "How to Measure", see Page 120… $6.98. COAT and BERET. Both for $4.98 POSTPAID. An Amazingly Low Price! 3 C 4455—Sizes… 10|12|14|16 yrs. Lengths… 33|35|38|40 ins. Are you surprised? Well you may be! You'll turn your amazement at the low price into economy, if you purchase this adorable, serviceable outfit, the chic coat with its pull-through collar of shimmery fur-effect fabric and slanting pockets and smart sleeves trimmed with buttons, and a charming, matching beret. All the late style-features are present. Well made of dressy yet sturdy Tweed, about One-third Wool, Balance Rayon and Cotton. Cotton lining is guaranteed for 2 seasons' wear. The self belt buckles in the front. The fabric of the nobby beret matches the coat. Taken altogether, it's one of our best values in girls' clothes. COLORS—Med. Tan, Med. Green, or Med. Red, all mixed with White. State color and size. How to Measure on Page 120. Low price, Postpaid… $4.98. For GIRLS ALL AGES. ½ WOOL Navy Blue CHEVIOT. Sizes 10, 12, 14, 16, Years. 3C4474. COAT and BERET… only $3.98 POSTPAID. Sizes 7, 8, 9 Years. SAME STYLE and MATERIAL. 3C4473. COAT and BERET. Both for $3.59 POSTPAID. Sizes 2 to 6 Years SAME STYLE and MATERIAL. 3C4472. COAT and BERET. Both for $2.98 POSTPAID. RED LININGS to Delight any Girl. 3 C 4472—TOTS' SIZES—2, 3, 4, 5, 6 yrs. Low price, Postpaid… $2.98. 3 C 4473—INTERMEDIATE SIZES—7, 8, 9 yrs. Postpaid… $3.59. 3 C 4474—GIRLS' SIZES—10, 12, 14, 16 yrs. Price, Postpaid… $3.98. Regardless of what we say, we can hardly do justice to this most amazing value! The style is darling and "durable", pretty and practical - - - always in fashion - - - and suited to girls all ages. And the value? Well now that is something to shout about. Now you get a $1.00 cut off last year's price, a better, really splendid material, better workmanship, a better, newer style, and a beret thrown in for good measure. Truly, these prices tell you "Happy Days Are Here Again". Made of Navy Blue Cheviot, about Half Wool, Half Long-fibre Cotton. The bright red sateen lining adds a smart touch, and is guaranteed for two seasons' wear. Tailored stitching trims collar and cuffs. Deep pockets, imitation leather belt with red piping. If you're style-minded, dress all of your little daughters in the same style coat - - - it's quite the thing to do. COLOR—Navy Blue. State size. How to measure, see Page 120. SIZES FOR GIRLS' COATS → Girls' and Children's Coat Lengths. Ages… 2|3|4|5|6|7|8|9|10|12|14|16 years. Lengths… 21|22|23|24|25|27|29|31|33|35|38|40 inches. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 85

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COAT and BERET. WOOL and SILK "SNOWFLAKE" TWEED. Big Value! 3 C 4452—SIZES—7, 8, or 9 yrs. If this little outfit doesn't make her happy - - - then the sun doesn't rise in the east and set in the west! A coat with "loads" of style - - - and a saucy beret to match - - - both made of attractive "Snowflake" Tweed About ⅞ Wool, with Silk Nubs. Band of hat fur-effect fabric resembling Broadtail, on jaunty "throw." Smartly paneled back, pockets, sleeves. Two-season Cotton lining. Wonderful for the money! Name-label free, see Page 85. Print name wanted. COLORS—Medium Tan, or Medium Green. State size and color, Size scale below. Price, Set… $4.98. QUALITY WAS $4.00 FORMERLY. Very Sporty. 3 C 4450—SIZES—7, 8, or 9 years. "Do you believe in fairies? Well, such a price on such a coat makes anybody believe in miracles and such! "Wondrous" value in a chic little coat! Of a very attractive Tweedlike Fabric, About ¼ Wool, Balance Cotton. Button-and-stitch-trimmed "throw." Two-season Cotton lining. Imitation leather belt. Name-label free, see Page 85. COLORS—Medium Tan, or Medium Green. State color, size. See size scale below… $2.98. 2-PIECE OUTFIT Beret Included. Long Wear. ALL WOOL "SPORTS SUEDE." 3 C 4448—SIZES—2, 3, 4, 5, 6 years. "Lots" of swank! So durable she'll probably outgrow it - - - then little sister" can wear it. Of All Wool "Sports Suede," velvety, smooth-textured, sturdy. Stitching on collar, belt, pockets. Jaunty beret. Two-season Cotton lining. Name-label, free. See Page 85. COLORS—Rich (med.) Tan, Golf (med.) Green. State color and size. Size scale below. Postpaid… Set $4.98. Extra Special! 2-piece Outfit. Coped Coat! Matching Beret! 3 C 4446—SIZES—2, 3, 4, 5, and 6 years. "We dare" anybody to beat this bargain! Such a coat, without a beret, made of an inferior fabric, sold at this price last year! Of a durable, attractive Tweed. About ¼ Wool. Balance Cotton. Coat adorably caped! Two-season cotton lining. Outfit well worth $5.00. Name-label free, see Page 85. COLORS—Med. Tan, or Blue-gray mixture. State color and size. Size scale below. Low price, Postpaid… Set $2.98. Size Scale. Ages… 2|3|4|5|6|7|8|9 yrs. Lgths… 21|22|23|24|25|27|29|31 ins. Ages 10|12|14|16 yrs. Lgths… 33|35|38|40 in. Order children's coats by age, after consulting length. CAPES are SMART. 3 C 4451—SIZES—7, 8, or 9 years. There's something about a little maid in a demurely caped coat, that makes you want to hug her! This "darling" little model is irresistibly low priced, too! Of attractive herringbone Weave Fabric, About ⅓ Wool, Balance Rayon-and-Cotton. Buttons on collar and cape. Two-season Cotton lining. Name-label free, see Page 85. COLORS—Medium Green, or Medium Tan mixtures, state color, size. See size scale above… $3.98. GIRLS SIZES… 2 to 6 Years. COAT and BERET. Cute! 3 C 4445—SIZES—2, 3, 4, 5 or 6 years. $5.00 Value! Coat and beret. Diagonal Weave Coating, About ⅓ Wool, Balance Cotton and Rayon. Two-season Cotton lining. Name-label free, see page 85. COLORS—Medium Green or Medium Tan mixtures. State color and size. See size scale below, at left. Price, Set $2.98. WOOL and SILK CREPE. 3 C 4447—SIZES—2, 3, 4, 5, or 6 years. "Sweet as a sugar-plum" - - - stylish to a "T" - - - of a dandy fabric - - - low priced. Of Wool-and-Silk Monotone Crepe Coating. Contrasting piping. Two-season lining. Name-label free, see page 85. COLORS—Med. Green, or Med. Red. State color and size. Size scale at left. Postpaid… $3.98. Big Value! 3 C 4444—SIZES—2, 3, 4, 5, or 6 years. "It's a mystery to me how they can sell them so cheap" - - - mothers say. Of Tweed, About ¼ Wool, Balance Cotton. Braid-and-button trim. Two-season Cotton lining. Name-label free. See Page 85. COLORS—Tan or Blue mixtures. State color, size. See scale at left. Price, Postpaid… $1.98. NAME LABEL FREE with Every "Glorious Girl" COAT… See Page 85. Page 88

P. 89

Headquarters for RAINY DAY THRIFT! WE PAY POSTAGE. IMITATION ELEPHANT HIDE for RAINY DAY SMARTNESS. Jacket and Beret. Smart Sports Jacket. FOR MISSES. 3 C 4642—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 bust. Dashing little Rainproof jacket and beret, well made of a new, ultra-smart, pliable rubberized fabric finished to resemble elephanthide. Suede-finished back. Metal belt-rings. COLORS—Black, Talisman (med.) Red Leather Tan. State size, color… $2.98. Coat and Beret. FOR MISSES. 3 C 4646—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 bust. Lgth. 44 ins. Swank! Complete protection! Cleverly designed double-breasted raincoat and beret, of a new, pliable fabric finished to resemble elephanthide! Suede-finished back. Fine quality! COLORS—Black, Talisman (med.) Red, or Leather Tan. State size, color… $4.98. Proof that our Prices… are Lowest! Only $1.98 POSTPAID. SERVICEABLE SHOWERPROOF. 3 C 4418—WOMEN'S SIZES—34, 36, 38, 40, 42, or 44 inches bust. Length 45 inches. 3 C 4419—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 43 inches. We sold this identical, quality, full-sized raincoat in our Winter book at $2.98! See how little it costs you here and now! Made of good-looking Cotton Tweed, rubberized on the back. Belt with metal loops. Amazing value! COLORS—Black, or Tan, both white-flaked. State size and color… $1.98. TREMENDOUS BARGAIN. Rubberized Cotton Tweed. Former Price $2.00. 3 C 4442—SIZES—4, 6, 8, 10, or 12 yrs. Lgths. 28, 30, 32, 34, 36 ins. Superlative value! A "banner" bargain that surpasses the almost unsurpassable bargains in this great thrift catalog. Do not confuse this jaunty, serviceable raincoat with others at $1.00 - - - this one would have sold for $2.00 last year! Made of Rubberized Cotton Tweed with smartly stitched collar and pockets. Cemented facings. Ventilators under arms. Metal belt-loops. Every child should and can now have one! COLORS—Med. Red, Med. Blue, or Med. Green. State size and color. $1.00. Rubberized COTTON JERSEY CLOTH COAT and HAT. WAS $4.00. 3 C 4644—WOMEN'S SIZES—34, 36, 38, 40, 42, or 44 ins. bust. Length 46 inches. 3 C 4645—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, 38 inches bust. Length 44 inches. An overcast sky won't cloud your fun out-o-doors - - - nor will rainy days dampen your spirits or your clothes. If you're attired in this swank yet "sensible" little outfit! Swagger raincoat and jaunty hat of good quality plaid-backed Rubberized Cotton Jerseycloth in a quality formerly sold for $4.00! Comfortable raglan sleeves. Suitable for general utility wear as well as rainy days. COLORS—Med. Tan, Med. Blue, Dark Gray. State size, color. Low price, Postpaid… Set $2.98. Coat and Baret. Rubberized Imitation Elephant Hide. 3 C 4641—SIZES—6|8|10|12|or 14|yrs. Lengths 30|32|34|36|or 38|ins. Maybe the old saying that "rain makes you grow" has something to do with the keen enjoyment youngsters find in being outdoors on rainy days! Togged out in this raincoat and beret, a miss will be protected, very chic, and happy. Well made of the new, pliable rubberized Rainproof fabric finished to resemble elephanthide, with suede-finished back. A big bargain. COLORS—Talisman (med.) Red, Leather Tan, or Pirate (rich royal blue) Blue. State size and color. Low price, Postpaid… $2.98. MAKE NO ALLOWANCE! Order Your Regular Sizes! CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 89

P. 90

OUR "Style Queen" (Reg. U.S. Pat. Off.) Prices GUARANTEED LOWEST IN AMERICA! $5.98 POSTPAID. Superb Style! The DASHING New Jabot Front. WOOL and RAYON MONOTONE TWEED. 3 C 4482—WOMEN'S SIZES—34, 36, 38, 40 inches bust only. Length 46 inches only. 3 C 4483—MISSES' SIZES—14, 16, 18, or 20 years only; 32, 34, 36, 38 bust only. Length 44 inches. As Edison must "glow" after some "discovery" - - - as Lindbergh must have felt after his famous flight - - - we know the "thrill", for we, too, have achieved the marvelous. As proof we present to the style-loving women of America, this gigantic value, a coat so obviously just out of the fashion-salons, at a price so obviously THE BOTTOM, that no-one will blame us for classing ourselves with these geniuses in other lines. Of attractive, fashion-favored Monotone Tweed, Two-thirds Wool, Balance Rayon, in a pleasing mixture with brown flecks, it stresses all the grace-notes style plays upon the 1931 fashion-keyboard. Striking jabot-collar, distinguished-looking postillion cuffs, and panels that jog to admit pockets, all charmingly stitched. Attractive "two-season" Cotton lining. A ravishing style, and supreme value, "built" to occupy this "Place in the Sun" - - - our opening coat page. Quality such as sold for $8.00 or $10.00 last year. COLOR—Medium Tan. Please state size. How to Measure, see Page 120. Low price, Postpaid… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult It often. Page 90

P. 91

OUR "Style Queen" (Reg. U.S. Pat. Off.) COAT Linings GUARANTEED TO WEAR FOR TWO SEASONS! The Breezy THROW adds a NEW CHIC. ALL WOOL MONOTONE CREPE COATING. $7.98 POSTPAID. You'll Say: "Worth $10.00". 3 C 4516—WOMEN'S SIZES—34, 36, 38, 40, 42, 44 inches bust. Length 46 inches. 3 C 4517—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 bust. Length 44 inches. To a woman hunting her new Spring coat "The Glory that was Rome" pales into insignificance beside the glory of this masterpiece, into the very heart and soul of which style has dramatically entered. And truly, such a beautiful coat, at such an undreamed-of, unvanquishable low price, is enough to make anyone, woman or man lose all sense of proportion. The material - - - a good quality, new All Wool Soft Monotone Crepe-weave Coating with self-color woven, almost invisible design - - - the fashion-ordained throw collar and sleeve-"cuffs" of light weight, black, shiny flat fur-effect fabric that resembles genuine Galyak - - - the back, cleverly tucked and seamed - - - the flares - - - the three-button closing - - - not a square-inch of this coat that isn't new - - - new - - - new. Attractive Cotton lining guaranteed to give you two seasons' wear. A coat which would be a bargain to-day at $10.00, and quality we'd have sold for $12.98 last year. COLORS—Black, Med. Tan, or Pirate Blue (rich dark royal). State color and size. How to Measure, see Page 120. Price… $7.98. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee It. Page 91

P. 96

REFRESHINGLY NEW! ALL WOOL CHIKOMO CREPE. PEBBLE CREPE LINING! The PARIS Jabot Front Collar. MADE TO RETAIL at $12.98! BUY HERE AT $9.98 POSTPAID. 3 C 4534—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 3 C 4535—MISSES'—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 ins. Length 44 ins. To those acquainted with the "finesse" of French style, all else seems "flat" - - - lacking in the "magic" of the art. To compare this most extremely exact copy of a Parisian creation with designs "ground out" by time-pushed, "so-much-per-design" local creators, is to compare the brilliance of the sun with the glimmer of a candle". And why be content with the inferior, when this new, "individual", beautiful coat, can be bought for this ridiculously small sum! A coat with class - - - C-L-A-S-S, made of good quality All Wool Chikomo Crepe, one of those new, "nubby" crepe coatings so fashionable - - - a coat worth every cent of $15.00, and which would elsewhere sell as a special for $12.98. The jabot-collar with flat-fur-effect fabric resembling Galyak Fur - - - the sleeves - - - the tucking - - - the four-button closing - - - all, the last fashion-word. Attractive Rayon-and-cotton Pebble Crepe two-season lining. Wonderful style - - - unsurpassable value! COLORS—Black, Golf (med.) Green, or Medium Tan. State size, color. Now to Measure, See Page 120. Low price, Postpaid… $9.98. QUICK ONE-DAY SERVICE… CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 96

P. 97

RICH! IN QUALITY! PARIS says: "FLAT FURS for SPRING!" NEW All Wool Nubbed Crepe. CHIC! BLACK GALAPIN CONEY FUR COLLAR. A REGULAR $17.50 VALUE… OUR PRICE ONLY $12.98 POSTPAID. 3 C 4568—WOMEN'S SIZES—34, 36, 38, 40, 42, or 44 inches. Length 46 inches. 3 C 4569—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 44 inches. It's Parisian to the kernel! It goes to the very heart of 1931 style for all its details and swank - - - and it's absolutely the ultimate in value-giving - - - value that revises all previous conceptions of what $12.98 will bring you in the way of a fine coat. A bewitching creation with quality equivalent to coats for which you formerly paid $17.50 and more! Fashioned of excellent quality All Wool Chikomo Crepe, one of those new, smart "nubby" fabrics that are all the rage, with its deep pouch collar of rich Black Galapin Coney Fur following the Parisian edict for flat furs. Intriguing seaming, novel cuffs, a smartly stitched belt with buckle, and three-button closing, give it every claim to distinction and style. Beautiful Rayon-and-cotton Satin lining guaranteed for two seasons. The very summit in value at our price. COLORS—Golf (med.) Green, Talisman (rich med.) Red, or Pirate Blue (rich dark royal blue); all with Black fur. State size and color. "How to Measure", See Page 120. Low price, Postpaid… $12.98. Quality for Quality, our Prices are ALWAYS LOWEST! CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 97

P. 98

It's A Beauty! …and LOOK! IT HAS THE NEW JABOT-FRONT COLLAR! A WONDER At Our Price. CHIKOMO—The NEW ALL WOOL ROUGH WEAVE CREPE COATING. $12.98 POSTPAID. Chic! 3 C 4570—WOMEN'S SIZES—34, 38, 38, 40, 42, or 44 inches bust. Length 46 inches. 3 C 4571—MISSES SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 44 inches. Radiant with beauty - - -"bubbling over" with style - - - finely materialed - - - a coat with beauty deep-rooted in its quality as well as in its ultra-modish new lines and design. A coat we believe worth every cent of $20 - - - and at this price, most amazing value. Fashioned of excellent quality All Wool Chikomo Crepe Coating, a new, spongy, "nubby" Cre[.]ey-Coating fabric sponsored by fashion-leaders this season. And its jabot-collar with a band of silky moufflon dyed to resemble the expensive blue fox, is not only the latest note, but highly flattering! Stunningly paneled, and strikingly stitched on the gorgeous cuffs and belt. Lining of excellent rayon-and-cotton satin guaranteed for two seasons' wear. A beauty! A bargain! COLORS—Golf (med.) Green, Black, or Orange Rust. State color and size. How to measure, Page 120… $12.98. World-beating VALUE! Only $6.98 POSTPAID. WOOL-and-SILK "SNOWFLAKE" CREPE—FUR CUFFS ARE NEW! Rare Value. 3 C 4484—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 3 C 4485—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 44 inches. Chic that will do your style-loving soul "a world of good"! Value that's just fine for what ails your oft-too-generous pocketbook! A bargain that will stun our competitors, and delight our customers. A jaunty coat of "Snowflake" Crepe Coating, Seven-eighths Wool, with Silk "Nubs". White flannel inserts on the dashing "throw" and belt, the smart, new cuffs of moufflon fur, and the three-button closing, are its gestures toward the new, the smart, the clever! Attractive Cotton lining guaranteed for two-seasons' wear. A coat that would formerly have said for $10.00 - - - a coat that couldn't be more stylish if its price were $80! A real chance to save, on a "dandy" coat, especially stylish in black-and-white. COLORS—Black, Med. Blue, or Golf (med.) Green, all with White flakes. State size and color. How to Measure, See Page 120… $6.98. THIS QUALITY FORMERLY A BARGAIN at $15.00. Only $9.98. ALL SILK CANTON CREPE. Guaranteed Pebble Crepe Lining. 3 C 4562—WOMEN'S SIZES—34, 36, 38, of 40 inches bust. Length 46 inches. 3 C 4563—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 44 inches. Silk - - - "the gods' gift to woman"! She's never lovelier than when its beauty supplements her own! And so she wears a silk coat when she wants the most alluring setting she can find! This creation is of All Silk Canton Crepe combined with another "flatterer" - - - flat-fur-effect fabric in simulation of the fashionable Galyak, embellishing the adorable collar-throw and the sleeve-frills. Slender sash-belt ties at side. Lined with two-season Rayon-and-cotton Pebble Crepe, and interlined. The very first time such a coat at this low price - - - last season it would have cost at least $15.00! COLOR—Black. State size. See How to Measure, Pace 120. Postpaid… $9.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult It often. Page 98

P. 99

The COLLARLESS CAPE Adds a New Stylish Flair to the Smarter Coats. ALL WOOL MONOTONE CREPE $7.98 POSTPAID. NEVER BEFORE LOW …SUCH A FINE COAT AT SUCH A LOW PRICE. 3 C 4520—WOMENS SIZES—34, 36, 38, or 40 ins. bust. Length 46 inches. 3 C 4521—MISSES SIZES—14, 16, 18, 20 years; 32, 34, 36, or 38 inches bust. Length 44 inches. Here is a coat that is wholly faithful to the current mode - - - digressing in everything from previous fashions - - - a coat that has "personality" and individuality - - - is different, yet not eccentric - - - a true child of the 1931 fashions. Of All Wool Monotone Crepe Coating, with self-color woven, almost invisible design. It has a new shouldercape, a collarless cape with a little band stitched to it, a cape that reminds one of those little "wraps" grandma wore in the frivolous 90's, and a stitched band about the hips that gives it the now-so-fashionable two-piece or jacketed effect. And note the cuffs - - - unlike those on other coats, yet avowedly smart, since fashion is now making a great ado about cuffs. And even the five-button closing with loops is unique! Attractive Cotton lining guaranteed for two seasons' wear. This coat is a delight - - - something you'll see only the style-wise wearing. Imagine getting anything so desirable for this sum! Quality well worth $10, and style worth ten times as much! COLORS—Medium Tan, Golf (med.) Green, Black, or Gray. State size and color. How to measure, See Page 120. Low price, Postpaid… $7.98. GOOD NEWS! Here's a Fine Quality ALL WOOL COAT With Guaranteed ALL SILK LINING. For ONLY $9.98 POSTPAID. For Tailored Smartness! ALL WOOL "Sports Suede". Stunning! 3 C 4504—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 3 C 4505—MISSES' SIZES—14, 16, 18, or 20 yrs. 32, 34, 36, or 38 ins. bust. Length 44 inches. If your taste is "tailored" - - - if you have a keen appreciation of swank simplicity - - - if you're particular to the point of "finickiness" about cut, finish line, and lining - - - this coat is your "affinity"! It's tailored of a fabric you'll "go for in a big way" - - - All Wool "Sports Suede" - - - a smooth-textured material with a velvety suede finish - - - handsome and staunch. And it's lined throughout with All Silk Satin guaranteed for two seasons' wear! Stitching on collar, belt, pocket tabs, and clever button decked cuffs. COLORS—Rich Medium Tan, or Golf (med.) Green. State size and color. "How to Measure", see Page 120. Low price, Postpaid… $9.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 99

P. 102

Four of Our Smartest [All Wool Coats!] EACH FULL LINED WITH [ALL SILK FLAT CREPE!] These Fine Qualities [Never Before Priced So Low!] ALL SILK FLAT CREPE LININGS. Smart LAPIN CONEY FUR COLLAR. ALL WOOL CHIKOMO CREPE COATING $12.98. 3 C 4532—WOMEN'S SIZES—34, 36, 38, 40, 42, 44 inches bust. Length 46 inches. 3 C 4533—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 inches bust. Length 44 inches. "The same person can feel like a barmaid or a princess, depending upon what she wears," writes a famous scientist. If that's true, and we women all know, "there's something to it," this queenly coat will make you feel and look "to the manner born." It has that "quality" appearance, exhaling quality, even its beautiful ALL SILK FLAT CREPE LINING. Of fine, new All Wool Chikomo Crepe, a Paris-sponsored, spongy, nubby fabric in indistinct basket-effect weave. Large two-way collar of light Eggshell-colored Lapin Coney Fur. Unique cuffs and spear-shaped panels. Aristocratic in everything - - - except price. Last year you paid $20.00 for quality not so good. COLORS—Golf (med.) Green, Pirate (rich dark royal) Blue, or Black; all with Eggshell-colored fur. Please state color and size. How to Measure, see Page 120. Low price, Postpaid… $12.98. ALL WOOL CREPE COATING with RAYON DESIGN $9.98 POSTPAID. 3 C 4560—WOMEN'S SIZES—34, 36, 40 bust. Length 46 ins. 3 C 4561—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, 38 bust. Length 44 inches. If there were nothing else to prove that this coat is as far above other coats at this price as the stars are above the earth, the fact that it has a rich-looking, beautiful ALL SILK FLAT CREPE LINING would prove it. But that's only one bit of evidence. Besides, it's made of an All Wool Crepe Cloth with Broken Rayon Design forming the stylish snowflake check, and the picture tells its excellent fashion-story. A beautiful coat that would be a marvelous bargain at $13.00. COLORS—Black, or Rich Dark Green. State color and size. How to Measure, see Page 120. Low price, Postpaid… $9.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 102

P. 103

[Four of Our Smartest] All Wool Coats! [EACH FULL LINED WITH] ALL SILK FLAT CREPE! [These Fine Qualities] Never Before Priced So Low! ALL SILK FLAT CREPE LININGS. ALL WOOL CREPE COATING $9.98 POSTPAID. 3 C 4542—WOMEN'S SIZES—34, 36, 38, 40 bust. Length 46 ins. 3 C 4543—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 inches bust. Length 44 inches. As effective as the dramatic entrance of an opera star will be your entrance wearing this fashion-blessed coat - - - and as thrilling as "a peep behind the scenes" when it is opened, revealing the rich, beautiful ALL SILK FLAT CREPE LINING. Of All Wool Crepe Coating, a stylish, thick, crepey fabric with indistinct basket weave, trimmed with White Flannel. Very striking, particularly in the modish black and white. A bargain at $13.00 - - - spectacular value at $9.98! COLORS—Black, Pirate (rich dark royal) Blue, or Golf (med.) Green. Please state size and color. How to Measure, see Page 120. Price… $9.98. Genuine WOLF FUR COLLAR. Fine Quality RAYON NUBBED ALL WOOL TWEED $15.00 POSTPAID. 3 C 4578—WOMEN'S SIZES—34, 36, 38, 40 bust. Length 46 ins. 3 C 4579—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 inches bust only. Length 44 inches. "American women act as if they were beautiful, even if they are not. There-in lies their great charm." wrote Oscar Wilde. And what woman could help "acting beautiful" in a coat like this one, a coat that gives to its wearer that wonderful sensation of being dressed smartly and richly, that thrill of looking distinguished, that exquisite feeling of luxury. When you nestle into its glorious beautiful, large collar of light Eggshell Genuine Wolf Fur, or throw it back so it falls in a capelike effect over your shoulders, and when you feel the sleek LINING OF ALL SILK FLAT CREPE, or note its rich appearance when you throw the coat over your chair-back forming a background for your dainty self, if you're not beautiful, you'll at least look as charming as it's possible for you to look. Every feature of this coat is new, smart, and lovely. Of a very good quality All Wool Monotone Tweed, with Rayon nubbs. Novelty seaming gives the back aristocratic smartness. The fancy sleeves with button trimmings re-echo a strong fashion-note. It's the first time we're offering a coat of this material with a Genuine Wolf Collar at this moderate price. It's quality that sold for $25.00 last year. Phenomenal value! COLORS—Black or Golf (med.) Green, both with White nubbs. Please state size and color. How to Measure, see Page 120. Postpaid… $15.00. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 103

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HARMONY! It Costs So Little… Here… It Means So Much …Everywhere… Today …Harmony is the Keynote of Fashion! Women, everywhere, are delighted with this beautiful, practical vogue… As Style specialists, we have selected our lines, varied our colors, ranged our prices so that any woman can have a fashionable, becoming ensemble, whatever the price she would like to pay… As a typical example, the smartly matched coat, hat, dress, and shoes on this page may all be had for $18.70. The HAT… page 23. (J) 3A4390… dashing style for Spring… marvelous value… the price $2.29. The DRESS… page 49. 3B6702… All Silk Chiffon with slip… the price… $5.98. The SHOES… page 155. (B) 3J327… delightfully styled for Spring… the price… only $2.45. THE COAT… ALL WOOL MONOTONE CREPE COATING. CHALLENGE VALUE! Our Price $7.98 POSTPAID. 3 C 4524—WOMEN'S SIZES—34, 36, 38, 40, 42, 44 ins. bust. Length 46 inches. 3 C 4525—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, 38 bust. Length 44 ins. Copied from an extravagantly-priced Parisian import in every thrilling, beautiful detail! A superb manifestation of the mode's tendencies! Breathtakingly original! And yet - - - will you look at that price? Where is the woman who can be calm about such value, or say she's ever seen value to surpass it? This entirely new coat creation is of good quality All Wool Monotone Crepe Coating with self-color, woven, almost invisible diamond designs. The novel Queen Anne collar with black flat-fur-effect fabric resembling American Broadtail, and the flaring jabots, created a verbal "riot" in the French salon at its initial showing - - - the triangular panels that make the flares, were discussed and re-discussed - - - the cuffs were called "piquant". Imitation leather belt. Attractive Cotton two-season lining. A stunning coat that would sell everywhere else for at least $10.00 to $12.00! For the perfect ensemble wear it with the frock, hat, and shoes pictured. COLORS—Black, Talisman (med.) Red, Golf (med.) Green, or Gray. State size and color. How to measure, see Page 120. Low price, Postpaid… $7.98. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 104

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Style Queen Presents: ALL WOOL CHIKOMO CREPE. THE NEW SPONGY NUBBED CREPE COATING. Smart! MUSKRAT CUR COLLAR. Challenge VALUE $9.98 POSTPAID. 3 C 4546—WOMEN'S SIZES—34, 36, 38, 40 inches bust. Length 46 inches. 3 C 4547—MISSES' SIZES—14 to 20 years; 32 to 38 ins. bust. Length 44 ins. Paris sponsors lovely new crepes in soft, spongy, nubby weaves. And here we combine the beauty of one of these fabrics. All Wool Chikomo Crepe, with a style so divergent from the commonplace, that one glance will suffice to please the woman who does not want "what all the world is wearing." Note the attractive wide jabot-effect lapels topped by the upstanding collar of Genuine Muskrat Fur - - - the dashing stitched and button-trimmed cuffs, and, wide all 'round hipband. Rayon-and-cotton Pebble Crepe two-season lining. This coat would have cost $15.00 last year! Tremendous value! COLORS—Medium Tan, Black, or Pirate Blue (rich dark royal blue). State color and size. See How to Measure, on Page 120… $9.98. Genuine! MUSKRAT FUR, DYED TO RESEMBLE FITCH. $12.98 POSTPAID. Splendid Quality! LUXURIOUSLY LINED. 3 C 4572—WOMEN'S—34 to 44 bust. Length 46 ins. 3 C 4573—MISSES'—14 to 20 yrs.; 32 to 38 bust. Lgth. 44 ins. Beautiful new All Wool Chikomo Crepe Coating, a smart fabric in a soft, spongy, nubby weave, a collar of Genuine Muskrat Fur dyed to resemble Fitch, a Rayon-and-Cotton Satin "two-season" lining, smart, individual new style as attested to by the sleeves, belt, and three-button closing, - - - one of the prettiest coats in our entire line. A "quality" coat in quality which could not be bought here or elsewhere for less than $20.00 last year. COLORS—Black, Pirate Blue, (dark royal), Golf (med.) Green. State color, size. How to Measure, Page 120… $12.98. Gorgeous! LAPIN FUR COLLAR. ALL SILK LINING and ONLY $14.98 POSTPAID. 3 C 4576—WOMEN'S SIZES—34 to 40 inches bust. Length 46 inches. 3 C 4577—MISSES' SIZES—14, 16, 18, 20 years; 32 to 38 ins bust. Lgth. 44 ins. A brilliant flash of "style-inspiration" and lo! this "thing of beauty" took form, to be reproduced by us in the new and oh-so-nobby All Wool Chikomo Crepe, a favorite spring fabric, soft, and "nubby." Its big, smart, distinctively-cut collar of flat Lapin Coney fur, is perhaps its outstanding feature, though the tucks that simulate panels, modish flare, and captivating button-trimmed cuffs and three-button closing, are all ultra-modish - - - all new. Attractive Charmatex All-Silk Satin two-season lining. Real $20.00 value! COLORS—Black, Orange Rust or Golf (med.) Green, all with Eggshell-colored fur. State color and size. See How to Measure, on Page 120. Low price, Postpaid… $14.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 105

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THRILLING STYLE! QUALITY… LOW PRICE $6.98 POSTPAID. New Jabot Front. 3 C 4498—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 3 C 4499—MISSES' SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 inches bust. Length 44 ins. Just "alive" with smartness Frenchy chic! See that jabot collar of a light weight flat, soft, supple, shiny fur-effect fabric resembling the highly modish Galyak fur - - - a most capable fashion-ally. Of Tricot Velour. About One-half Wool, Balance Cotton, with the suggestion of a ribbed weave beneath its smooth surface. Cleverly "cuffed" - - - smartly belted. Durable Cotton two-season lining. Immense value! COLORS—Black, Woodland (med.) Green, or Medium Tan. State size and color. How to Measure, see Page 120. Price, Postpaid… $6.98. All Silk Satin. Only $7.98 POSTPAID. Almost Beyond Belief! Big Value! 3 C 4566—WOMEN'S SIZES—34, 36, 38, 40, 42, or 44 inches bust. Length 46 inches. 3 C 4567—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 ins. bust. Length 44 ins. A coat of sleek, suave, supple satin - - - a coat "luminous" with beauty, radiant with style - - - a coat too "aristocratic" in spirit to ever have sold itself for less than $10 - - - yet sold by us now for so much less! A sensation-creating bargain! It's fashioned of black All Silk Satin, trimmed with black shiny fur-effect fabric closely resembling American Broadtail. Attractive Cotton lining guaranteed for two seasons' wear. Tremendous value, truly. COLOR—Black. State size. See how to Measure, on Page 120. Low price, Postpaid… $7.98. "THROWS"… Achieve Popularity. $6.98 POSTPAID. Smart Embroidery! Wool and Silk Crepe Coating. 3 C 4496—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 3 C 4497—MISSES' SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 ins. bust. Length 44 ins. When the designer gave this coat "throws" and "pointed" sleeves he was only re-emphasizing the Spring mode's dominant theme - - - but his embroidering them in contrasting colors, was the inspiration of his own creative genius. Of a new Wool and Silk Crepe Coating, with a self-color woven diamond design; intricate paneling, two-season Cotton lining. And what a bargain at this amazingly low price. COLORS—Black, Golf (med.) Green, or Pirate Blue (rich shade of royal blue). State size and color. How to Measure, see Page 120… $6.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 106

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We're back to the GOOD OLD DAYS when $5.00 POSTPAID will buy a Good Coat at like this! Smart Style for SPRING! History-Making Value! 3 C 4584—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 3 C 4585—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 44 inches. Style just recorded on the fashion-annals page for 1931 - - - the ink is hardly dry! Value that turns back the pages of history to 1913 - - - where the ink is almost faded! An epochal bargain - - - a coat for the former price of a hat! To try to surpass this value is to attempt the absolutely impossible! As swanky a garment as ever greeted you from the pages of any catalog or shop-window. The stunningly stitched, up-to-the-minute collar, the stitched belt to match, the "strapped" sleeves, and the newest, three-button closing, are details distinctly of this spring! Made of spring weight Tricot Velour, About One-half Wool, Balance Cotton, with the suggestion of a ribbed weave beneath its smooth surface. Durable Cotton lining guaranteed for two seasons' wear. Metal pin included. A bargain that beats all competition! COLORS—Medium Tan, Middy Blue, or Medium Green. State size and color. How to measure, see Page 120. Price, Postpaid… $5.00. Class and Quality far beyond the Price! Only $6.98 POSTPAID. Wool and Silk Crepe Coating. NEW Jabot Front Collar. One of the Newest! 3 C 4518—WOMEN'S SIZES—34, 36, 38, 40, 42, or 44 inches bust. Length 46 inches. 3 C 4519—MISSES' SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 bust. Length 44 inches. Paris is "doing things" to collars! Paris is ignoring conventions as to sleeves! Paris is injecting more sparkle and originality into the mode than you've seen for many a day! And only because we're "doing things" to prices, can you get this Paris-inspired coat for this very low price. It's of Wool and Silk Crepe Coating, a rather spongily woven fabric in the new crepe effect, with self-color woven, almost invisible design. You'll "rave" about that jabot-collar that cleverly uses flat fur-effect fabric resembling American Broadtail! Tucked back and stitched belt; three-button closing. Cotton twill lining guaranteed for two seasons! A coat that doesn't "belong" with such a low price. COLORS—Medium Tan, Black or Golf (med.) Green. Please state size and color. How to measure, see Page 120. Price, Postpaid… $6.98. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 107

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NEW "Style Queen" (Reg. U.S. Pat. Off.) FOUNDATION GARMENTS! STYLE and VALUE SENSATIONS of 1931. How to Order Corsets. Order rubber corsets with lacing, 4 inches smaller than waist measure. Order fabric corsets with lacing two inches smaller than waist measure, and fabric corsets and corselets without lacing, in actual bust or waist measure, taking measure over fullest part of bust. Our NEWEST CREATION. "ALL-IN-ONE" COMBINATION. Ensemble is the thing! You find it in a new version in this sleek foundation garment which combines brassiere, vest, girdle, panties and slip! No more bulky layers of lingerie to spoil the smart lines of your frock. Just this "All-in-one" combination, your frock - - - and you are dressed completely and most stylishly. The All-in-One. Your Style Sense Demands It! The Low Price Recommends It! And of course - - - We Guarantee It! 3 M 4045—EVEN SIZES—32 to 42 bust. Front length over bust to bottom of slip, about 34 inches. This combination of rayon-brocaded Cotton Fabric Batiste moulds the figure to lovely feminine lines. Shaped bust section of knitted Rayon Jersey, backed with Cotton for strength and support, is soft against the skin. Rayon-figured knitted elastic "V" insert at bottom front for comfort - - - and 14-inch elastic at the sides. Rayon and cotton shoulderstraps, rayon striped elastic garters. Slip under-part detachable by means of hooks and eyes. COLOR—Pink. State actual bust measure. Lowest price, Postpaid… $2.98. Achieve That Stylish Figure with This Covered Rubber Foundation. 3 M 4044—EVEN SIZES—36 to 50 inches bust. Front length over bust about 23 inches. Designed by experts in corsetry. This reducing foundation garment will help the plump or stout figure to walk in fashion's footsteps and enjoy the new styles to the fullest measure. It slims down the hips instantly - - - and actually takes off unwanted inches. Of odorless, cotton covered Para Rubber, with bust section of rayon-brocaded cotton; self material shoulderstraps; front and semi-low back reinforced with rayon brocade cotton strips. Four garters; side hook and eye closing. COLOR—Pink. Order size two inches less than actual bust measurement. Price, Postpaid… $1.98. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 122

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"Style Queen" (Reg. U.S. Pat. Off.) FOUNDATION GARMENTS For PERFECT FIT! CHOICE $1.00 POSTPAID. BIG VALUE! (A) 3 M 4050—EVEN SIZES—32 to 42 ins. bust. Front length over bust about 21 ins. A "Style Queen" princess combination of Rayon-striped and Figured Cotton - - - inexpensive but correctly designed in every detail. Boned diaphragm support and lightly boned in back for flatness. Knitted Rayon Jersey (backed with cotton for strength) moulds the bust to a youthful curve. Knitted elastic at sides and "V" bottom insert. Four garters. COLOR—Pink. State actual bust measurement. Postpaid… $1.00. (B) 3 M 3978—EVEN SIZES—32 to 46 ins. bust only. Front length over bust about 21 ins. We are proud of this value! And, if you are a Junoesque type, you will be proud of your figure when you wear this figure-moulding foundation. Of beautiful Rayon-striped Cotton Fabric. Boned, elastic-gored, side hooked abdominal inner belt flattens abdomen. Boning in back for a smooth line and slenderizing elastic side gores control the figure. COLOR—Pink. State actual bust measurement… $1.00. Up-to-date FIGURE-FORMER. NEW! (C) 3 M 4046—EVEN SIZES—32 to 42 ins. bust. Front length over bust 22 inches. If you are plump - - - take heed! The new fashions demand that curves be restrained - - - but properly and prettily. This combination of Rayon-Brocaded Cotton Batiste Fabric with 12-inch knitted elastic at sides, slenderizes the figure. Bust section of Knitted Rayon Jersey. Cotton backed. Concealed boned diaphragm support and light boning in back. Rayon and Cotton shoulderstraps; 4 hose supporters; side hook and eye closing; semi-low back. COLOR—Pink. State actual bust measurement. Postpaid… $1.95. SPECIAL! (D) 3 M 4023—ODD AND EVEN SIZES—24 to 34 inches waist; also 36. Front length 14 inches, back 16 inches. A lacing corset to coax a figure back to slim lines while holding the feminine curses of the new silhouette! Inexpensive and well made. Of Cotton Coutil Fabric; properly boned; reinforced across front with fan-shaped higher back. Elastic top inserts for comfort. COLOR—Pink. State waist measure less two inches. Low price, Postpaid… $1.00. SMART. NEW! COVERED RUBBER REDUCING MODEL. (E) 3 M 4051—ODD AND EVEN SIZES—24 to 30 inches waist; also EVEN SIZES—32 to 38. Side and back length 15 inches. Front 13 inches. Possess the figure that will be admired! No need now for curves that billow and bulge. This foundation actually reduces the figure. Of Cotton-covered Para Rubber, reinforced. Boning at front flattens abdomen; boned at back. Laced back adjusts as figure reduces. 8-inch front clasp; 4 garters. COLOR—Pink. Order 4 inches less than waist measure. Low price, Postpaid… $2.69. GRACELINE CORSET MODEL. (F) 3 M 4054—WAIST SIZES—24, 25, 26, 27, 28, 29, 30; also 32, 34, 36, 38, 40 inches. Back length 16 inches; side length 15 inches; front length 14 inches. Lacing adjustment corset (see small picture) makes abdomen disappear! Fine Rayon-brocaded Cotton Fabric. Comfort elastic waistline gores. Reinforced front, well boned. 8-in. front clasp. 6 hose supporters. Big value! COLOR—Pink. Order corset 2 ins. smaller than actual waist measurement. Price, Postpaid… $1.98. NEW LINE Foundation Garment. (G) 3 M 4048—EVEN SIZES—32 to 44 inches bust. Front length over bust 21 inches. A favorite Style queen model. A modified princess, innerbelt combination. Of Rayon-Brocaded Cotton Batiste Fabric. Rayon Jersey, Cotton-backed, bust section. Side inserts of knitted elastic. The lightly boned 9-inch inner-belt has knitted elastic sides to properly hold and mould the figure. Side hook and eye closing. 4 garters. COLOR—Pink. Order by actual bust measurement… $1.85. CHICAGO MAIL ORDER CO., Chicago Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 123

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NEW FREEDOM! ALL the RAGE! 3 M 3957—ODD AND EVEN SIZES—26 to 38, also 38 ins. waist. 13 inches long at side and back. 11½-inch front length. Now you can be delightfully slim, without tedious exercise or dieting. This clever reducing corset makes your figure look inches slimmer as soon as you slip it on - - - and, in a short time actually reduces your measurements. It's made of odorless Cotton-covered Para Rubber. Laced in back so it can be adjusted to your figure as your hips grow smaller. Front of Rayon Brocaded Cotton Fabric has 8-inch broad-end clasp. Boned back and sides for support. 4 Rayon-striped garters. COLOR—Pink. Order 4 inches less than actual waist size. Price, Postpaid… $1.98. Slimline. 3 M 4056—ALL SIZES—25 to 30 inches waist; also 32, 34, and 36. Side and back length 15 ins. Front 13½ ins. Rayon-figured Pink Cotton. Firm, flexible stays. Front tabs to "flatten." 2-inch elastic at front. Back lacing. State waist size less 2 inches. Low price, Postpaid… $1.19. CHOICE 79¢ EACH POSTPAID. NEW. 3 M 3928—ODD AND EVEN SIZES—24 to 30 inches waist; also 32, 34. 11-inch side length. Hardly more than a garter belt - - - yet this Style Queen Girdle has a way of flattening the figure to a lovely line. Of Rayon-brocaded Cotton Batiste with 6-inch fancy Rayon woven elastic at sides. Side hook closing. 4 long garters. COLOR—Pink. State actual bust measure. Postpaid… 79¢. SANITARY GIRDLE COMBINATION! 3 M 3997—ALL SIZES—24 to 30, also 32, 34, 36 inches waist only. A double-purpose garment; wear generally, or when you leave your corset off. Comfortable unboned girdle of Pink Rayon-figured Cotton Fabric and elastic, with napkin-holders hidden in inside pockets. Well made, long wearing, but inexpensive. State waist measure. Price… 79¢. BARGAIN. 12 in. LENGTH. ALL ELASTIC. 3 M 3930—ODD AND EVEN SIZES—24 to 32 ins. waist, also size 34. Woven All-Elastic step-ins give great body ease and restrain figure stylishly 4 garters. A bargain. COLOR—Pink. State actual waist measure Postpaid… 79¢. STEP-IN GIRDLE… Fashionable Figure Lines!! YOUTHFUL MODEL. 3 M 3939—ODD AND EVEN SIZES—26 to 32 ins. waist, also 34 and 36. 14-inch length. A woven Elastic girdle that grooms the figure to slenderness - - - yet allows such complete freedom that you hardly know you are wearing it. Reinforced thru the abdomen with well-boned Rayon Brocaded Cotton, strips of which reinforce the sides. Pull-straps. 4 garters. Well made. Long wearing, pliant elastic to serve the active woman. An exceptional value at the extremely low price we quote. COLOR—Pink State actual waist size. Price, Postpaid… $1.49. BIG VALUE. Covered Rubber REDUCING MODEL. 3 M 3952—ODD AND EVEN SIZES—26 to 36 ins. waist. 12 inch side and back lengths; 11 inches at center front. Now you can lose just where you want to lose most! Quickly, easily - - - by simply wearing this well-made odorless Cotton-covered Para Rubber figure-reducing step-in with pull-straps. You look inches smaller immediately and lose unwanted inches! Rayon Batiste reinforced strips. 4 garters. COLOR—Pink. Order 2 inches smaller than waist. Price… $1.29. ALL ELASTIC. CHIC! 14 in. LENGTH. LIGHT BONING INSIDE and FRONT. 3 M 4029—ALL SIZES—26 to 32 inches waist, also 34 and 36. Length about 14 inches. This clever all Elastic step-in stylishly and surely moulds figure to accent the smart lines of your new clothes - - - and allows complete body ease. Shaped step-in girdle of good quality woven Elastic, lightly boned inside at diaphragm and abdomen, for support. Rayon-figured side straps; pull-straps; 4 hose supporters. COLOR—Pink. State actual waist measure. Low price, Postpaid 98¢. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 128

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"Style Queen" (Reg. U.S. Pat. Off.) FOUNDATION GARMENTS. Brocaded Side hook GIRDLE. 3 M 3965—ALL SIZES—24 to 29, also 30, 32, 34, 36 inches waist. Front and back length 12 ins. Dainty as the sweet girl in the picture, of Rayon-brocaded Cotton. Lightly boned front and back for the average figure; with plenty of elastic inserting to comfortably mold the form to the new style lines. You'll like it. COLOR—Pink. Give actual waist measure. Price, Postpaid… $1.19. 77¢ BARGAIN. 3 M 3944—EVEN SIZES—32 to 46 ins. bust only. Front length over bust 20 ins. For those who are light in weight, small of figure, naturally well formed, or limited in purse. Well made of Pink Rayon-striped Cotton fabric. Front has triple rows of boning; back stays. Hips held substantially by elastic goring at sides. State actual bust size. Buy two of these so as to have a change. Low price, Postpaid… 77¢. NEW. Slim-line Model! 3 M 3964—ALL SIZES—24 to 29 also 30, 32, 34, 36 inches waist. Side and back length 14 inches. Front length 13 inches. A smile on her face because there is style in her figure! Rayon-brocaded Cotton Batiste Brassiere Fabric, lightly boned in back and front; approved, shaped boned diaphragm support with elastic bottom insert at front for comfort. Side elastic is rayon-figured; effective in molding. 4 garters. COLOR—Pink. State your actual waist measurement. Price, Postpaid… $1.49. The "ROXETTE" COMBINATION… 3 M 3955—EVEN SIZES—32 to 40 ins. bust. Front length over bust 21 inches without "Step-ins". Back 15½ inches. Slip it on - - - slip your dress over it - - -you're "all dressed". This new, pretty, extremely comfortable, washable, unboned bandeau corset, and step-in drawer combination will mold your figure in the charming, new style-lines. Of medium weight, fine Rayon-brocaded Cotton Fabric; Rayon and Cotton brassiere top; lace-trimmed Knitted Rayon step-in bottom. 11-inch elastic side gores. 4 garters. Side-fastening. A bargain at our extraordinarily low price. COLOR—Pink. State actual bust measure. Low price, Postpaid… $1.89. Popular GIRDLE! 3 M 4009—ALL SIZES—24 to 30; also 32, 34, 36 ins. waist. In today's form-revealing frocks figures that bulge below the waistline are not only an abomination, but unnecessary, when a serviceable "Style Queen" girdle can be had so cheaply. This girdle is a favorite with many because it is effective and inexpensive. Well made. Boneless, of Rayon-striped Cotton Fabric. Elastic sides, side-hooking. Longer back. Unusual value! COLOR—Pink. Please state actual waist measure. Low price, Postpaid… 49¢. YOUTHFUL Model. 3 M 3963—ALL SIZES—24 to 30; also 32, 34 inches waist. Front length 10 inches, back length 9 inches. You can't look well in the new dresses or skirts if your buttocks or stomach protrude. A sense of style and modesty dictates a girdle. A sense of economy dictates this one which is better than ordinary. Of good-looking Rayon Brocaded Cotton Corset Fabric, with 8-inch figure-forming side elastic inserts. Lightly boned, sidehooking; 4 garters. COLOR—Pink. State actual waist measure. Postpaid… 69¢. CHIC! SILK CREPE DE CHINE. 3 M 3358—ALL SIZES—24 to 30, also 32, 34 inches waist. Front and back length about 9¾ inches. Just imagine luxurious Silk Crepe de Chine for $1.00. Sateen interlining makes it strong and serviceable; fancy rayon-figured 6-inch woven elastic gores for figure conformation and comfort. Lightly boned at the front for abdominal support, lace edged and rosebud trimmed. 4 garters. Distinctive value. COLOR—Pink. State your actual waist measurement. Price, Postpaid… $1.00. WONDER VALUE. 3 M 4035—ALL SIZES—24 to 30, also 32, 34, 38 inches waist only. Front length 13 inches. Back length 15½ inches. Would you be fashionably shapely yet not burdened? Serviceably corseted, yet inexpensively? Wear this lightly boned, wrap-around girdle. Of Pink Rayon-striped Cotton Fabric. Elastic sides and front gore; side hooking. A bargain. 37.592 women have approved. You'll like it too! State actual waist measure. Price, Postpaid… $1.00. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 129

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"Style Queen" (Reg. U.S. Pat. Off.) FOUNDATION ACCESSORIES. SMART LINES! EXTRA VALUE! 3 M 3971—EVEN SIZES—30 to 40 inches bust only. Triple-purpose form-fit bandeau. Moulds the normal bust to the new fashion line, lifts the drooping bust and sustains the heavy. Comfortable Rayon-and-cotton Batiste with bust sections of fine quality knitted Pink Rayon-and-cotton Jersey. Elastic back-closing. Low price. Postpaid… 48¢. 3 M 3998—EVEN SIZES—28 to 38 inches bust. Sheer elegance! Double bandeau of Cord-embroidered Net in beautiful lace pattern. The inner uplift pocket is of good Sateen. Ribbon straps, and trim. Dainty, well fitting, and well made. COLOR—Flesh Pink with Cream. State actual bust size… 59¢. BANDEAU. 3 M 4007—EVEN SIZES—28 to 38 inches bust. The new styles call for definite body curves. This well made bandeau helps you achieve curves delightfully and comfortably. Of Rayon-dotted Brocaded Cotton Fabric. Knitted Rayon and-cotton insert. Big value! COLOR—Pink. State actual bust measurement. Postpaid… 29¢. GIRDLE. 3 M 4006—ALL SIZES—24 to 30 inches; also 32 and 34 inches waist. Side-hooking. Rayon Brocaded Cotton girdle. Elastic sides. Front boning. COLOR—Pink. State waist measure. Postpaid… 49¢. GARTER BELT. Exceptional Quality. 3 M 4043—EVEN SIZES—24 to 34 waist. A much, much finer garment than you would expect to buy at this price. 4-inch front and back of this side-hooking garter belt are of lustrous Rayon Brocade with a strong cotton fabric lining. Sides of good quality 3-inch rayon-striped knitted elastic. Extra long hose supporters of good rayon-striped elastic. Wonderful value. For sports and "informal" wear. COLOR—Pink. Please state size. Price… 39¢. BIG BARGAIN! 3 M 3878—EVEN SIZES—32 to 46 inches bust only. Front length over bust about 19 ins. Combination brassiere and hose supporter garment for neatness with ease. Of Pink Cotton-brocaded Twill. Well made, washable. Two hose supporters. An old favorite - - - low priced. State actual bust measure. Postpaid… 33¢. REGULAR and STOUT Sizes. 3 M 3925—EVEN BUST SIZES—32 to 46 inches. Price… 55¢. 3 M 3924—EVEN BUST SIZES—48 to 54… 59¢. Brassiere and diaphragm support. Of Pink Rayon-striped Cotton Fabric. Knitted elastic insert at sides. Hooks down front. NEW! TAKE SIZE HERE. DIAPHRAGM CONTROL BRASSIERE. 3 M 3969—EVEN SIZES—32 to 46 ins. bust. Lest Dame Fashion frown upon your figure, keep the "tummy" in and bust up with this extra long, newly-designed posture-correcting brassiere. Has 2-in-1 combination boned diaphragm support, bust sections of soft knit rayon-and-cotton jersey. Body of Rayon Brocade on Cotton. Side elastic; semi-low back. Hook and eye closing. COLOR—Pink. Give bust measure. Price… 98¢. EXTRA VALUE! 3 M 3951—EVEN SIZES—32 to 46 bust only. Well made, well fitting, side-fastening combination brassiere and hose supporter. Of Rayon-figured Brassiere Fabric. Elastic side inserts at waist. Tape shoulderstraps. COLOR—Pink. State actual bust measure. Postpaid… 49¢. The Chicago Mail Order Company Guarantees absolute satisfaction, your money's worth, or your money back. Trade here will confidence. NEWLINE. 3 M 3967—EVEN SIZES—32 to 46 bust. Amazingly low priced! A new brassiere that holds in the diaphragm and corset-top. Of Pink Rayon-Brocaded Cotton Fabric; bust-section of lustrous knitted Rayon and Cotton. Rayon-figured straps. Elastic gussets. Hooks at sides. State bust size. Price… 59¢. Elastic Sew-on Garters. FINE QUALITY 2 PAIRS. 3 M 4038—Don't throw away that corset or be inconvenienced because the garters wear out. Buy these adjustable 10-in. garters of fine Pink Elastic. Muslin tabs; for ease in sewing on. Postpaid, Price, 2 pairs… 19¢. WASHABLE SATIN. 3 M 3916—EVEN SIZES—28 to 46 inches bust only. For milady who delights in pretty "underthings". Beautifully made, washable Cotton-backed Silk Satin brassiere. Metal corset-hook. Elastic back-insert. Rayon-and-cotton straps. COLOR—Pink. State actual bust measure. Price, Postpaid 2 for 75c. Each… 39¢. NEW! UPLIFT BRASSIERE. 3 M 3990—EVEN SIZES—28 to 33 bust. If your feminine heart has hungered, and your style sense has cried for the brassiere that moulds the body to lines of youthful charm - - - here it is. Silk bust sections, delightfully and durably combined with Rayon-cotton Brocade and other fancy "do-dads", straps, etc. Elastic; back closing. COLOR—Pink. State actual bust measure. Low price, Postpaid… 49¢. 3 M 3919—EVEN SIZES—28 to 46 inches bust only. With this very inexpensive but durable brassiere of Cotton Brocaded Twill, and a girdle or corset, the average figure can achieve the mould necessary to charmingly wear the frocks of today. Easily laundered. Elastic at back. COLOR—Pink. State actual bust measure. Low price, 2 for 31¢. Price, Postpaid, Each… 17¢. 2-PAIRS. Shoulder-Straps. 3 M 4039—Dainty pink Rayon-and-cotton "button-on" straps; these and a new pair of garters, double the life of your corset. Elastic insert at one end, buttonholes at both. About 18 inches long. Buy several pairs and save more! 2 pairs 29¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 130

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"Lady Conceta" QUALITY COSMETICS at CUT PRICES. ENDORSED BY WORLD-FAMOUS BEAUTIES. Lady Conceta preparations are heartily endorsed by the exquisite "Miss Europe" and other world-famous beauties, and used by thousands of particular women. Quality Lotions at Bargain Prices. 3 E 17472—Hand Lotion. 4 ozs. 50¢ size. 2 bottles 55¢. Postpaid, Each… 29¢. 3 E 17474—Hair Curling Fluid. 4 ozs. 50¢ size. 2 bottles 55¢. Each… 29¢. 3 E 17478—Shampoo. 4 ozs. 50¢ size. 2 bottles 55¢. Postpaid, Each… 29¢. 3 E 17480—Hair Tonic. 4 ozs. 60¢ size. 2 bottles 75¢. Postpaid, Each… 39¢. 3 E 17486—Water Wave Lotion. 60¢ size. 2 bottles 75¢. Postpaid, Each… 39¢. The above are all Lady Conceta products, famous for quality, offered at prices way below their worth. Lady Conceta Single Powder Compact. 3 E 17456—Flesh-colored Powder. Black enameled, gilt trimmed two-inch case. Chic, handy, underpriced. Postpaid… 41¢. Lady Conceta Poudre. 3 E 17452—An exquisite powder - - - clinging, caressing, and with a captivating odor. 75¢ size. COLORS—Flesh, White, Brunette, Dark Brunette, or Peach. State color. 2 boxes 85¢. Postpaid… Box 45¢. Lady Conceta Rouge Compact. 3 E 17460—Black-enameled, gilt-trimmed 1½-inch case. Medium Red, or Orange Rouge. 2 for 75¢. Postpaid, each… 39¢. Lady Conceta Double Compact. 3 E 17454—Powder and rouge in one handy, beautiful black-enameled, gilt-trimmed 2-in. case. Flesh powder, medium rouge; Reg. $1.25 size… 79¢. Lady Conceta Lipstick. 3 E 17458—In black enamel and gilt "swivel" case. Medium shade… 2 for 55¢. Each… 29¢. Lady Conceta Perfume. 3 E 17494—An exquisite fragrance with a sweet flower scent. ½ oz. bottle. $1.00 size. 2 for $1.49. Price, Each… 79¢. 3 E 17496—Same, 1-oz. bottle. $2.00 size. 2 for $2.65. Postpaid, Each… $1.39. BEAUTY CREAMS for EVERY PURPOSE. Lady Conceta Beauty Creams. 3 E 17462—Lemon Cream. 3 E 17464—Vanishing Cream. 3 E 17466—Cold Cream. 3 E 17468—Skin and Tissue Cream. 3 E 17470—Bleaching Cream. 3 E 17488—Freckle Cream. Lady Conceta Beauty Creams. Indicate choice by catalog number. Any of above items low price, Postpaid… Jar 60¢ Size, Choice 39¢. Lady Conceta Hair Remover. 3 E 17492—Liquid. Leaves skin smooth. Easy to use. 1 oz. bottle, 60¢ size. Postpaid… 39¢. Lady Conceta Deodorant. 3 E 17482—Lady Conceta Deodorant; harmless, easy to use. 2 ozs. 60¢ size. Price… 39¢. Lady Conceta Brilliantine. 3 E 17476—Adds gloss and luster to hair. Keeps it tidy. 2 ozs. Regular 60¢ size… 39¢. HOUBIGANT'S at Cut Prices! "Quelques Fleurs" Face Powder Medium weight. COLORS—Flesh, White, Brunette. State color. 3 E 17910—55¢ size. 2 boxes 91¢. Box 47¢. 3 E 17911—$1.00 size. Low price, Postpaid, Box… 89¢. 3 E 17912—"Ideal" Perfume. A poignant, pungent fragrance. $1.00 size. Economy price, Postpaid… 89¢. 3 E 17913—Houbigant's "Quelques Fleurs" perfume - - - a delicate, elusive flower scent. $1.00 size. Price, Postpaid… 89¢. "April Showers." 3 E 17920—"April Showers" Face Powder - - fine - - - light - - - beautifying. 75¢ size. Flesh, White, Brunette. 2 boxes $1.29. Box… 67¢. 3 E 17921—"April Showers" Talcum Powder - - - fragrant - - - floaty - - - refreshing - - "daintifying." Regular 25¢ size. 2 cans… 39¢. 3 E 17922—"April Showers" Dusting Powder in large, delightfully designed can, with large, fluffy, soft puff. $1.00 size. Postpaid… 93¢. 3 E 17923—"April Showers" Toilet Water - - fragrant as dew-drenched spring blossoms. Refreshing. $1.00 size. Postpaid… 83¢. 3 E 17924—"Cheramy" lipstick. Gilt-colored case. Reg. 25¢ size. Medium Red. 2 for 39¢. HUDNUT'S at Deep Cut Prices. 3 E 17789—"Three Flowers" perfume - - - sweet yet "keen." ¼ oz. Price… 89¢. 3 E 17785—"Three Flowers" sweet-smelling Brilliantine. Price, Postpaid… 45¢. 3 E 17793—"'Three Flowers" Toilet Water. 3 ozs. Price, Postpaid… $1.39. 3 E 17804—"Gardenia" Face Powder. Very adherent. COLORS—Flesh, White, or Brunette. State color… 89¢. 3 E 17798—"Three Flowers" Face Powder - - - Smooth-textured. COLORS—Flesh, White, or Brunette. Price… 69¢. 3 E 17803—"Three Flowers" Cleansing Cream (cold cream) - - - soft - - - light. For massage, etc. Postpaid… 39¢. 3 E 17799—"Three Flowers" Vanishing Cream. Protects - - - serves as powder foundation… 39¢. 3 E 17795—"Three Flowers" Skin and Tissue Cream - - - nourishes - - - rejuvenates… 39¢. 3 E 17802—"Three Flowers" Lipstick in gilt "swivel" case. Medium Red… 39¢. 3 E 17783—"Three Flowers" Talcum - - - delightfully fragrant - - refreshing… 22¢. 3 E 17787—"Three Flowers" Dusting Powder in large can; with large puff. Low price, Postpaid… 89¢. 3 E 17781—"Three Flowers" Cream Rouge. Gold-colored Metal Compact. Crimson Red, Cherry, Carmine. State color… 39¢. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 131

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ARMAND …FIRST TIME at CUT PRICES! 3 E 17930—Armand dainty, light Cold Cream Face Powder, in the new shade known as ''Symphonie", (which beautifies any complexion), also Flesh, White, or Brunette. State color wanted. Regular price $1.00 Low price, Postpaid… Box 89¢. 3 E 17931—Armand Boquet Face Powder. Delicately scented. White, Flesh, or Brunette. State color wanted. Regular price 50¢. Low price, Postpaid… Box 45¢. 3 E 17932—Armand Talcum Powder. White. Low price, Postpaid… Can 22¢. 3 E 17933—Armand Rouge. COLOR—Medium Red, Zanzibar, (for brunettes), Afterglow, (for blondes). State color. Regular price 50¢. LOW price. Postpaid… 45¢. 3 E 17934—Lipstick. COLORS—Light, Medium, or Dark Red. State color. Postpaid… 22¢. 3 E 17935—Armand Eau de Cologne Astringent. For reducing pores and refining and firming skin. Regular price $1.00. Bottle… 89¢. 3 E 17936—Armand Vanishing Cream. Excellent powder base… 45¢. 3 E 17937—Armand Cold Cream. Postpaid… 45¢. 3 E 17938—Skin and Tissue Cream. Price… 89¢. 3 E 17939—Cleansing Cream. Postpaid… 45¢. 3 E 17940—Armand Brilliantine. Keeps hair neatly in place. Postpaid… 45¢. PONDS — COMPARE PRICES. See What You Save! — Djer-Kiss. 3 E 17881—Pond's Cleansing Tissues; soft, non-irritant, sanitary. New style, cut-top box. 50¢ size. Low price, Postpaid… Box 39¢. 3 E 17875—Pond's Cold Cream. Excellent cleanser and skin softener 35¢ size. Postpaid… Jar 27¢. 3 E 17876—65¢ size… Jar 42¢. 3 E 17878—Vanishing Cream. Protective powder base. Regular 35¢ size. Price, Postpaid… Jar 27¢. 3 E 17879—65¢ size… Jar 42¢. 3 E 17883—Pond's Skin Freshener, Tonic, and Astringent. Refines and firms. $1.00 size… Bottle 79¢. 3 E 17884—50¢ size. Freshener. Postpaid, Bottle… 39¢. 3 E 17500—Djer-Kiss Face Powder. Light weight, delightfully scented. White, Flesh or Brunette. State color. 60¢ size. 2 boxes 87¢. Price, Postpaid… Box 45¢. 3 E 17515—Djer-Kiss Talcum. Extra Large 16-oz. can. Fragrant, smooth, and soothing. Exceptionally low price. COLOR—White. $1.00 size, 79¢. 3 E 17512—Djer-Kiss Rouge Compact. Medium Red shade. 50¢ size, each… 37¢. 3 E 17514—Dier-Kiss Lipstick. For red, satin lips. In swivel case. Medium Red shade. 50¢ size. Price, Postpaid, each… 37¢. Princess Pat Cut Prices! 3 E 17810—Lemon-Almond Lotion. Powder base. 50¢ size. Price, Postpaid, Bottle… 39¢. 3 E 17816—Ice-Astringent Cream 75¢ size, 2 Jars $1.25. Price, Postpaid, Jar… 65¢. 3 E 17614—Skin Cleanser. 50¢ size, Postpaid, Jar… 39¢. 3 E 17807—Face Powder. Med. Heavy. Almond base. Flesh, White, or Brunette. $1.00 size. Postpaid, Box… 79¢. 3 E 17808—Face Powder. Lt. Weight. Almond base. Flesh, White, or Brunette. 75¢ size, Postpaid, Box… 65¢. 3 E 17812—Rouge Compact. Medium or Vivid. 50¢ size, 2 for 75¢. Price, Postpaid, each… 39¢. 3 E 17818—Lipstick in push-up case. Med. Red. 25¢ size, 2 for 37¢. Postpaid, each… 19¢. 3 E 17820—Talcum and Deodorant. 25¢ size. Postpaid 19¢. 3 E 17823—Skin Cleanser Cream. $1.00 size. Postpaid, Jar… 87¢. 3 E 17808—Lip Rouge. Orange, Medium, or Vivid. 50¢ size. Each… 39¢. 3 E 17809—Eyebrow Pencil. Brown, or Black. 50¢ size. Each… 39¢. 3 E 17815—Summer-tan Cream with directions. $1.00 size… 89¢. 3 E 17811—Perfume. 75¢ size… 65¢. Famous MELBA at CUT PRICES! 3 E 17784—Boquet Face Powder. Medium weight. Flesh, White, or Brunette. 50¢ size. Low price, Postpaid, Box… 37¢. 3 E 17779—Melbaline Face Powder. Lgt. Weight. Flesh, White, or Brunette. 25¢ size. Price, Postpaid… 2 boxes 35¢. 3 E 17778—Melba Lov'me Face Powder. Heavy. 75¢ size. Flesh, White or Brunette. Price, Postpaid… Box 57¢. 3 E 17794—Melba Lov'me Toilet Water. Flower-like odor. $1.00 size. Postpaid, Each… 77¢. 3 E 17780—Melba Skin Lotion. 35¢ size. 2 Bottles 51¢. Low price. Postpaid… Bottle 27¢. 3 E 17792—Melba Lov'me Talcum. 25¢ size. 2 Cans 37¢. 3 E 17782—Melba Tissue Cream. Regular 50¢ size. Price, Postpaid… Jar 37¢. 3 E 17788—Melba Cleansing Cream. 50¢ size. Price… Jar 37¢. 3 E 17786—Melba Rouge Medium Red shade. Postpaid, each… 37¢. 3 E 17775—Lipstick. Swivel case. Lt. or Med. Price, each… 37¢. MAVIS—AGAIN Underpriced! 3 E 17540—Face Powder. Med. weight. Flesh, White, or Brunette. State color. 50¢ size. Price, Postpaid, Box… 37¢. 3 E 17542—Mavis Talcum. 25¢ size. Price. Postpaid… 2 for 35¢. 3 E 17568—Mavis Color for touching up eyebrows, lashes, and hair. Black only. Price, Postpaid… Box 37¢. 3 E 17656—Mavis Rouge. Medium Red. Nickel-finished case. An excellent preparation. Price, Postpaid, each… 37¢. 3 E 17562—Mavis Lipstick. Lt. or Dark Red. Postpaid, each… 19¢. TRE-JUR… LOEWST PRICES! 3 E 17985—Tre-jur Bath Powder. Soft, smooth, Large, soft puff included. Pretty bow-trimmed box. Price, Box… 45¢. 3 E 17992—Tre-jur Face Powder. Med. wgt. Flatters your skin. White, Flesh, or Brunette… 50¢ size… 2 boxes 47¢. 3 E 17989—Tre-jur Talcum Powder. 25¢ size… 2 cans 29¢. 3 E 17975—Tre-jur Single Compact with Flesh, White or Brunette Powder and Mirror. State color. 50¢ size. Each 37¢. 3 E 17990—Tre-jur Double Compact. Brightly enameled metal case. Has cake of face powder (flesh), medium rouge; two puffs. Hinged metal mirror between. Size 2 x 2 ins. Each… 77¢. 3 E 17986—4-piece set. Consisting of small box flesh face powder; round compact with loose face powder (flesh), about 14 ins. in diameter; box of raspberry rouge 1-inch in diameter, and push-up lipstick in raspberry shade… Postpaid, Set 37¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 132

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COTY'S at CUT PRICES! 3 E 17741—L'Origan. 3 E 17742—Paris. 3 E 17743—Chypre. Coty's imported face powder. Clinging, velvety, Med. weight. $1.00 size. COLORS—Flesh, White, or Brunette. State odor, color. One box… 85¢. 3 E 17721—Cold Cream. Cleansing. Softens, smooths skin. Reg. $1.00 jar… 89¢. 3 E 17722—Coty's Vanishing Cream. Excellent powder base. L'Origan odor. One Jar… 89¢. Coty Imported Perfumes in five fascinating odors. Paris - - sweet, semi-delicate; L'Origan - - - a poignant fragrance; Emeraude - - - spicy, alluring; Chypre - - - exotic, pungent. Styx - - - balmy, flower scent. Regular $1.00 to $1.25 size. 3 E 17718—Paris 89¢. 3 E 17715—L'Origan… 89¢. 3 E 17690—Emeraude… 89¢. 3 E 17698—Chypre… 89¢. 3 E 17695—Styx… 99¢. Regular $2.00 to $2.25 size. 3 E 17719—Paris… $1.79. 3 E 17716—L'Origan… $1.79. 3 E 17691—Emeraude… $1.79. 3 E 17699—Chypre… $1.79. 3 E 17696—Styx… $1.85. Pompeian at CUT PRICES. 3 E 17894—Face Powder. 60¢ size. White, Flesh, or Brunette. Please state color. Low price. Postpaid, Box… 43¢. 3 E 17898—Pompeian Day Cream. Excellent powder base. Regular 50¢ size. Low price. Postpaid. Jar… 43¢. 3 E 17904—Massage Cream. Stimulates tissues. 50¢ size. Low price. Postpaid, Jar… 43¢. 3 E 17906—Pompeian Lipstick. Medium Red. "Push-up" case. Regular 25¢ size. Postpaid… 2 for 37¢. 3 E 17896—Medium Red Rouge. Mirror and puff. Regular 60¢ size. Low price, Postpaid. Each… 43¢. 3 E 17900—50¢ size Night Cream. Softens and smooths skin. Postpaid, Jar… 43¢. 3 E 17902—$1.00 Night Cream. Larger, more economical size. Low price. Postpaid, one Jar… 77¢. 3 E 17908—Fine Talcum. Very fragrant and soothing. Regular 25¢ size. Low price. Postpaid… 2 Cans 37¢. 3 Famous FACE POWDERS. 3 E 17949—Mlle. France. Delicate French scent. Endorsed and named by Mlle. Laborde, French beauty. Very adherent. COLORS—Flesh, White, Brunette. State color. 2 boxes 75¢. Price, Each… 39¢. 3 E 17947—Sourét Exceptionally low is our price. Excellent quality. Soft; clinging; delight fully scented. COLORS—Flesh, White or Brunette. State color. 2 boxes 35¢. Price, Each… 19¢. 3 E 17948—Named for Miss Paris. Her photo on every box. Adherent, beautifying. COLORS—Flesh, White, or Brunette. State color. 2 boxes 55¢. Each… 29¢. Kissproof at Reduced Prices! 3 E 1 7700—Kissproof Powder. Medium weight, delightfully scented. Super-adherent; blends into skin. COLORS—Flesh, White, or Brunette. $1.00 size. Postpaid, one box… 74¢. 3 E 17701—50¢ size. Same as above. Low price. Postpaid… 37¢. 3 E 17706—Kissproof Lipstick. Keeps lips smooth, and is waterproof. Stays on all day. Med. Red only. 50¢ size. Price, Postpaid, each… 37¢. 3 E 17702—Kissproof Dry Rouge. Med. Red only. 50¢ size, Each… 37¢. 3 E 17704—Kissproof Rouge. For lips and cheek. Stays till washed off. Med. Red. 50¢ size. Box… 37¢. 3 E 17708—Delica Brow Liquid. Waterproof. Black or Brown. Brush for brows and lashes. State color. 75¢ size. Postpaid. Bottle… 57¢. 3 E 17709—Delica Brow Cake. Waterproof. Black or Brown. 75¢ size. State color. Each… 57¢. HAND and FACE AIDS! Priced LOW. Dr. Berry's Creams. Kremola Face Bleach. 3 E 17677—$1.25 size. Each… 94¢. 3 E 17679—Freckle Ointment. Removes freckles, etc. 65¢ size… 49¢. 3 E 14559—Stillman's the most popular Freckle Cream. Removes tan, freckles; whitens skin. 50¢ size 2 jars 75¢. Each… 39¢. Lyon's Theatrical Cold Cream. Excellent, COLD CREAM. 3 E 14531—Pure. Theatrical cream. Cleanses skin. Large 1-lb. can. Each… 45¢. For EYEBROWS and LASHES. 3 E 14664—Cosmetique. Beautiftes eyes. Used by professionals. Mirror, small brush included. Low price, Postpaid… 29¢. HAIR REMOVER. 3 E 17657—Empress Hair Remover. Directions included. 1 oz. bottle… 47¢. X-BAZIN CREAM. For removing Hair. 3 E 17983—X-Bazin Cream Depilatory. Delicately perfumed. Harmless. Directions included… 38¢. FROSTILIA SKIN LOTION. 3 E 14562—Frostilla Skin Lotion. Reg. 50¢ size. 2 for 65¢. Each… 33¢. CAMPANA'S Italian Balm. 3 E 17662—35¢ size, 29¢. 3 E 17663—60¢ size. Price… 49¢. For sunburn, chap. EDNA WALLACE HOPPER Preparations! Cut Price! 3 E 17830—Vanishing Cream. 60¢ size. Postpaid, Jar… 45¢. 3 E 17828—Cold Cream. Cleanses. 50¢ size. Postpaid, Jar… 45¢. 3 E 17833—Hair Youth. $1.00 size. 2 bottles $1.49. Each… 77¢. 3 E 17822—Face Powder. 50¢ size. Flesh, White, Brunette. Box… 37¢. 3 E 17835—$1.00 "Wave and Sheen." Low price, Postpaid… 59¢. 3 E 17825—White Youth Clay. 50¢ size, Postpaid, Tube… 37¢. 3 E 17826—$1.00 size. One tube… 77¢. 3 E 17837—Facial Youth. 75¢ size. Low price, Postpaid, tube… 59¢. INGRAM'S Milkweed Cream (Reg. U.S. Pat.) Perfumed, refreshing. Keeps the skin moist, pliable, and "wrinkle-free". Removes freckles blotches, and blemishes. Relieves irritation, sunburn. etc., and leaves the skin soft and invigorated. You'll save by buying at these cut prices. 3 E 17850—Regular 50¢ size… Jar 37¢. 3 E 17852—Regular $1.00 size… Jar 73¢. 3 E 17853—Regular $1.75 size… Jar $1.45. DEODORANTS. 3 E 14568—Odo-Ro-No Creme. Destroys body odors. Very effective. Regular 25¢ size. 2 tubes 31¢. Postpaid, tube… 17¢. 3 E 17654—Liquid Odo-Ro-No. Deodorant. Regular strength. Reg. 35¢ size. Price, Postpaid… 27¢. 3 E 17655—Mild. Reg. 60¢ size. Price… 45¢. POWDER PUFFS – Special VALUES. 3 E 17528—Imported, fluffy 3-inch Marabou puff; gilt-metal-decorated composition handle. 2 for 47¢. Each… 25¢. 3 E 17536—3 Velour powder puffs with fancy designs. 2 round-shaped. 3-ins. diam.; 1 3-inches square with pocket holding compact and rouge puff… 3 for 23¢. Beautiful COMPACTS at Low Prices. DOUBLE COMPACT. 3 E 17623—Metal enameled case. Flesh powder, med. rouge; metal mirror. 2 x 1⅞ ins. Postpaid… 29¢. DOUBLE COMPACT. 3 E 17621—Gilt finished 2-inch case. Mirror. Flesh powder. Rouge, Puff… 19¢. Single Compact. 3 E 17619—Metal case. (1¾ x 1¾ ins.) Assorted enameled designs. Flesh. White or Brunette. State color… 33¢. DOUBLE COMPACT. 3 E 14563—In book form. Of gilt Metal Modernistic enameled designed top. Mirror top. 2⅞ x 1⅞ ins. Flesh or Rachel powder. Med. Rouge… 49¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 133

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Extra Durable GENUINE STEERHIDE BAGS. LOWEST PRICES Guaranteed! FREE! 3 INITIALS IN GOLD ON EACH COIN PURSE. PRINT THE INITIALS YOU WANT STAMPED. BIGGEST VALUE EVER OFFERED! 3 T 15205—Choose this pouch purse and get the most your money ever brought you in a purse. Roomy, stylish, and durable. Well made of Genuine Steerhide Leather. Attractive embossed design. Hand-laced edges. Gunmetal frame with knob clasp and metal pull-tab. Leather strap handle. Imitation suede leather lining. Beveled mirror, and coin purse. Size 6⅜ x 5⅞ inches. COLOR—Brown, Shaded. Price, Postpaid… $2.69. SPLENDID VALUE FAVORITE STYLE. Long-wearing. 3 T 15209—Of Genuine Steerhide Leather, the best-wearing hand-bag leather there is, on a Gunmetal-finish frame with knob clasp and metal pull. Handsome embossed design. Hand-laced edges and double strap handle. Imitation leather lining finished to resemble suede. Mirror and coin purse. Size 6⅜ x 5⅞ inches. COLOR—Brown, shaded… $2.98. With "Talon" Hookless Fastener. 3 T 15201—Genuine Steerhide Leather. Embossed design. Lustrous Moire lining. 3 inside pockets - - - one with Talon slide fastener. Coin Purse and mirror. Back strap handle. Size 9 x 5 inches. COLOR—Tri-tone Brown… $2.98. 3 T 15203—Genuine Steerhide Leather; tooled-effect design. Rayon and Cotton Moire lining; swinging change purse; mirror. 9 x 5½ ins. COLOR—Tri-tone Brown… $2.98. 3 T 15207—Roomy Kyle shape; of Genuine Steerhide Leather. Embossed design; hand laced edges and strap. Gunmetal frame; genuine suede leather lining. Leather-backed beveled mirror and coin purse. Size 8 x 6 inches. COLOR—Brown, shaded… $4.48. 3 T 15228—Handsome fine quality Genuine Steerhide Leather bag. Artistic embossing, and hand lacing. Gunmetal frame; safety turn lock. Genuine suede leather lining. Mirror and coin purse. Size 5⅞ x 5¾ inches. COLOR—Brown, shaded… $3.79. Our BEST Bag! 3 T 15241—High grade. Genuine Steerhide Leather. Embossed design. Gunmetal frame; safety turn-lock. Hand-laced leather handle. Suede leather lining. Mirror, coin purse. 7½ x 7⅜ inches. COLOR—Brown, shaded. Price, Postpaid… $6.95. A POPULAR Style. 3 T 15711—Large Kyle-shaped bag of durable Genuine Steerhide Leather; 8½ x 6¼ ins. Embossed design. Gunmetal frame with safety turnlock. Suede leather lining. Mirror, coin purse. COLOR—Brown, Shaded. Price, Postpaid… $4.95. New Styles! LEATHER BAGS. Lowest Prices! Underarm Styles. 3 T 15199—Roomy. Of Genuine Cowhide Leather. Attractive, colored embossed design. 3 inside pockets on metal frame; pocket on back. Leather-lined flap. Mirror; coin purse; 8¾ x 6¼ ins. COLOR—Brown, Shaded… $2.95. 3 T 15727—Inexpensive, yet very durable. Of Genuine Calf Leather, with rich, colored embossed design. 3 pockets, one on metal frame. Cotton and rayon Moire flap-lining. 8½ x 4½ ins. COLORS—Russet Brown, Tan, or Black. State color. Postpaid… $1.45. With "Talon" Hookless Fastener. 3 T 15193—A very neat-looking fashionable new "vagabond" bag, a soft, pouch-style bag with a back strap handle, and two inside pockets, one with Talon hookless slide fastener. Made of Genuine Leather finished to resemble pin Morocco, with contrasting solid Celluloid ornament in two-tone effect on flap. Lined with lustrous Moire. Fitted with coin purse and mirror. Size 9 x 5½ inches. COLORS—Black, Brown, or Blue. State color, Postpaid… $2.98. 3 T 15181—Swagger pouch bag of Genuine Leather, finished to resemble Pin seal grain. Imitation leather braid at front. Front of metal frame leather-covered. Gilt snap knob. Lustrous moired lining. Swinging change purse; mirror. 8¼ x 6¼ inches. COLORS—Brown, Tan, or Dark Blue. State color. Price, Postpaid… $1.98. With "Talon" Hookless Fastener. 3 T 15197—Smartly made of Genuine Leather to resemble Hudson Seal. Harmonizing darker strap; fancy gilt metal buckle. Inside pocket Rayon and Cotton Moire lined. Genuine Talon hookless slide fastener. Back strap handle. Coin purse and mirror. Size 8¾ x 6 inches. COLORS—Black, Brown, or Tan. State color. Postpaid… $1.99. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors and materials as described. Page 136

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Hand Bag Headquarters… BIGGEST VALUES Ever! CHOICE of 10 Smart New Styles. 95¢ EACH POSTPAID. Wonder VALUES. Splendid Values. The ten very attractive bags pictured, were selected because of their excellent style and exceptional value. You will find them the biggest values obtainable anywhere for the money. We Pay Postage. WELL MADE, ROOMY BAG. (A) 3 T 15172—Smart, novelty underarm bag. Of durable Imitation Leather. Rayon and Cotton Moire lining. Glasslike non-breakable solid Celluloid bar passes through loops on snap-fastening flap. Pocket, mirror. Back-strap handle. 8¾ x 6½ inches. COLORS—Black, Brown, or Tan. Price, Postpaid… 95¢. LARGE BAG with Talon Hookless Fastener. (B) 3 T 15163—This large, attractive 9½ x 6 ins. bag has three pockets - - - one with "Talon" hookless slide fastener and tassel attached easy to close. Of good quality, pebble-grained Imitation Leather. Rayon and Cotton Moire lining. Solid Celluloid ring pulls on snap-fastening flap. Mirror. COLOR—Brown only. Low price, Postpaid… 95¢. NEW STYLE Solid Celluloid Handle. (C) 3 T 15161—Fancy-grained Imitation Leather bag with glasslike non-breakable solid Celluloid handle and snap knob. Three pockets - - - one on clasping metal frame. Mirror in separate pocket. Rayon and Cotton Moire lining. 8⅝ x 5½ inches. COLORS—Black, Brown, or Tan. State color… 95¢. Solid Celluloid-Handled Bag… Swinging Change-purse. Pretty Style. (D) 3 T 15185—Exact copy of a high-priced, stylish pouch bag. Of durable, Imitation Leather on a nickeled metal frame with swinging coin-purse, and snap knob. Hanging mirror. Celluloid (glasslike) handle. Rayon and Cotton Moire lining. 8 x 5½ ins. COLORS—Black, Brown, or Tan. State color… 95¢. EXTRA ROOMY BAG Pouch Style. (E) 3 T 15191—Neat, large bag of Imitation Leather, with nickel-finished pull-tab, strap-ends, and frame with knob clasps. Swinging Coin purse. Strap handle; mirror. Durably lined. 9 x 6½ ins. COLORS—Black, Brown, or Tan. State color… 95¢. ROOMY POUCH BAG. Embossed Design… Hand-laced. (F) 3 T 15307—Imitation Leather Pouch bag. Metal frame with solid celluloid knob clasps. Embossed design. Hand laced edges. Hanging mirror. Lustrous Moire lining. Top-strap handle. Stylish! Serviceable! Size 7½ x 5¾ ins. COLOR—Dark Brown. Price, Postpaid… 95¢. Genuine Leather Florentine-effect. "Talon" Hookless Fastener. (G) 3 T 15156—Genuine Leather bag with embossed, rich-looking, vari-colored Florentine-effect design. Quick-closing "Talon" hookless slide fastener. Back strap handle. Mirror. Size about 7½ x 5¾ inches. Fine value in an attractive bag. Assorted patterns, like and similar to illustration. COLOR—Brown; vari-colored design. Postpaid… 95¢. Embossed Design Hand-laced. (H) 3 T 15305—A real bargain in a nice-looking bag made of Imitation Leather with Embossed design and hand-laced edges. Three compartments, one on clasping metal frame. Mirror. Nice lining. Size 8¼ x 5¼ inches. COLOR—Brown. Low price, Postpaid… 95¢. Florentine-effect Design. (J) 3 T 15187—A rich "find" at our economy price! Pouch style bag of Imitation Leather, with vari-colored Florentine-effect embossed design on front. On nickeled metal snap-fastening frame with swinging coin purse inside; hanging mirror. Rayon and Cotton Moire lining. Solid celluloid unbreakable glasslike bar trimming at top. Size 8 x 5¼ inches. COLOR—Brown. Low price, Postpaid… 95¢. ROOMY BAG with Talon Hookless Fastener. (K) 3 T 15154—Neat Imitation Leather bag, with "Talon" hookless slide fastener on one of its three pockets. Pretty gilt and enameled snap-fastener on flap. Rayon and Cotton Moire lining. Mirror in separate pocket. 9 x 6¼ inches. COLORS—Black, Brown, or Tan. Postpaid… 95¢. A Splendid Bag. 3 T 15159—Imitation Leather. Tooled-effect designed on flap. 3 pockets; one on clasping metal frame. Mirror. Neat lining. 8½ x 5¼ ins. Black, Brown or Tan… 89¢. EXTRA BIG VALUE! Pretty Embossed Design in Front. 3 T 15189—Of Imitation Leather; nickeled metal frame with solid celluloid knobs. Colored, embossed design. Hanging mirror. Back-strap handle. 7⅝ x 6 inches. COLORS—Black, or Brown. State color… 59¢. Tapestry-effect Bag. "GATE" Frame. 3 T 15158—We don't have to tell you this is a marvelous bargain! Think of it - - - at this price - - - a Tapestry-effect bag, with an embossed white metal gate frame. Metal, link chain handle, Rayon and Cotton Moire lining. Size 6½ x 7½ inches. Assorted patterns. Price… 98¢. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 137

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PLAY GOLF… INDOOR or OUTDOORS. SPECIAL LOW PRICE $5.95 up PER SET POSTPAID. 3 P 14783¼—Play obstacle golf whenever you want to, regardless of "the elements," with this Universal Golf Set. When days are nice, set it up in the yard or on the lawn, and enjoy your game in the "open;" in bad weather play it indoors. We can vouch for the popularity of this game! This Painted Wood and Metal set consists of 49 pieces. 9 wooden obstacles measure from 7½ to 19 inches long; average width about 7½ inches. The nine indoor holes measure 4¼ inches in diameter, the nine outdoor holes have 3-inch diameters. Nine 4-inch arrows with holders about 12 inches high. Two very good adult putters, and two extra fine quality rubber golf balls. Low price, Postpaid… Complete $7.45. 3 P 14784¼—Same set as above, but without putters or golf balls. Low price, Postpaid… Set $5.95. GOLF BALLS. Rubber or Gutta Percha. 3 FOR 29¢ UP. 3 T 14787—Of rubber. For miniature golf. Do not cut. 3 for 29¢. 3 T 14789—Real golf balls of Gutta Percha. Price, Postp'd… 2 for 47¢. New 1931 size. Assorted Colors. "ADULT" PUTTERS. 69¢ EACH POSTPAID or 2 for $1.33 POSTPAID. 3 T 14786—For in and outdoor golf. Wood shafts, partly rubber-covered; cast iron heads. 36 ins. 2 for $1.33… Each 69¢. OBSTACLE GOLF IN YOUR HOME. 22-PIECE SET Complete $1.69 POSTPAID. 3 T 14743—Miniature Obstacle Golf set of Painted Metal. 9 numbered putting-discs, slide, double tunnel chute with holes, bridge, bridge-tunnel, swinging gate, double hole archway, tipping slide, round tunnel, single hole archway. Two 26-inch putters with Wood handles, 2 rubber balls. Low price, Postpaid… Set $1.69. PING PONG! 89¢ POSTPAID. Very Popular Game. 3 T 14761—Ping-Pong (table tennis); for young and old. Very inexpensive imported set. Net about 48 ins. long clamps to 2 hardwood table-posts. Rackets 11½ x 5⅝ inches. 2 celluloid balls. Instructions. Low price, Postpaid… Set 89¢. TOYS for the kiddies! PRICED LOW. Ben Franklin Bank 3-Coin Register. 3 T 16040—Encourage thrift. Nickels, dimes, and quarters can be deposited in this lithographed Metal bank. Registers and adds. Opens automatically at $10.00. Close and re-use. 4 x 2⅜ x 4 inches. Price… 49¢. Choice 39¢ EACH POSTPAID. They Both Jump. Monkey. 3 T 17042—Cute furry monkey. Press the rubber bulb and he jumps, and little bells on his forepaws tinkle merrily. Height about 6½ inches… 39¢. Rabbit. 3 T 17040—Press the rubber bulb and this cunning furry rabbit hops just like a real one, moving its ears. About 6½ inches long. Price… 39¢. Composition BABY DOLLS. CHOICE 25¢ EACH POSTPAID. 3 T 14724—Colored baby doll. 3 T 14725—White baby doll. Bargains! Cunning 9½-inch cherubs of Unbreakable Composition. Painted features, hair. Movable arms and bent legs. Splendid value! Price… 25¢. DOLL and SEWING SET. 3 T 14754—Gaily lithographed Cardboard three-compartment traveling case with metal handle and lock. 4½-inch bisque doll, material stamped for dresses, etc., scissors, thread, needles, thimble, and 3 skeins floss. Low price, Postpaid… 50¢. 12 ASSORTED BALLOONS 19¢ POSTPAID. 3 T 17019—12 colored, round and oblong balloons. Two have noise-squawkers; expand to about 16 inches. Postpaid… 12 for 19¢. Great Big Playball. 3 T 15940—Low Priced! Dandy waterproof beach ball 42 inches around. For indoor, outdoor, land and water games. Has gum rubber bladder and gay-colored 2-ply rubber cover. Laces like football. Price, Postpaid… 39¢. Lovely! CHOICE $1.00 EACH POSTPAID. MOHAIR WIG. TRULY WONDERFUL VALUES. I CRY. 19 ins. TALL. 3 T 14600—A lovely "little maid." And a big bargain! Composition head, forearms, movable legs. Sleeping eyes. Stuffed body. Molded "hair." Cunning frock, panties, socks; oilcloth slippers. Hole in "hair" with bow. Price… $1.00. 20 ins. TALL. 3 T 14607—She's very charming, this "big girl." Has Composition head and forearms. Stuffed body and movable legs. Long, wavy mohair wig. Painted features, waterproof enameled. Fully dressed. Excellent value! Low price, Postpaid… $1.00. 19 ins. TALL. 3 T 14602—An adorable Miss! Composition head, forearms, movable legs. Stuffed body. Mohair wig. Painted features. Dressed in assorted frocks, combination, bonnet, socks, and slippers. A big bargain. Low price… $1.00. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 144

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MISS CHICAGO APPROVES… Americas Best Styles and Values! Gentlemen: Your catalog most certainly makes it possible for families residing in the smaller towns and in the country to dress as fashionably and correctly as do those in the metropolitan cities. Your styles are as style-perfect as those displayed in the big city shops, and your prices - - - well, I just cannot understand how you can offer such dependable merchandise for so little money. [Signature of Bernice Decker, biographical data unknown, note by M. K.] "Miss Chicago" 1930. [Delineated illustration of] "MISS CHICAGO" Bernice Decker. (A) 3 J 72—Spike heels about 2½ inches high. 3 J 73—Cuban heels. SIZES—2½ to 8. Widths, C, D, or E. COLOR—Black with Suntan. Please state size, width, and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.88. Tuned to the perfect-style-pitch for the summer of 1931! Exhibiting that fineness of quality and that faultless workmanship for which you would have had to pay $4.00 last year! You'll agree they're beautiful, gloriously fine slippers. Of soft, luminous Patent Leather, with appliques, straps, and swirl underlays of suntan leather, and with little metal buckles on the vamps echoing those on the straps. Excellent quality leather soles, composition-cushioned heels, can't-stain leather quarter-linings. They're gorgeous! Supreme value! (B) 3 J 233—SIZES—2½ to 8. Wide widths. COLOR—Black with Tan trim. Please state size, and all numbers printed in the shoe you are wearing. Postpaid… $1.88. Because they are, unqualifiedly, the best combination of style and low price in our entire shoe line, and because "Miss Chicago", praised them to, we chose them to occupy this place of honor. These adorable, these modish, these feet-flattering "sandals" are priced just impossibly low, their style and quality considered - - - they're of soft Patent Leather, have novel triangle-shaped "T" straps, chic openwork outouts, and the cleverest appliques of leather finished to resemble reptile. Pretty metal buckles. Durable leather soles, rubber-cushioned Cuban heels. Grosgrain ribbon bindings, counters guaranteed not to break down or run over. These shoes would be a bargain at $2.50. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 145

P. 146

Newest Styles… Sensational LOW PRICE and GOOD QUALITY! CHOICE $1.98. WE PAY THE POSTAGE. 3 J 54—SIZES—2½ to 8. Wide widths. COLOR—Black. State size, and all numbers printed in the $1.98 shoe you wear… $1.98. "Are they really only $1.98"? is what one of our advertising department employees asked the buyer! Yes, and really one of the biggest bargains we've ever offered, both their style and quality much, much better than anyone ever before offered for this sum! These cool, modish slippers are of soft, good quality Patent Leather, with numerous cool, openwork cut-outs. Pretty metal buckles. Black stitching. Durable leather soles, rubber-cushioned Cuban heels. Grosgrain ribbon bindings. Guaranteed counters. 3 J 328—SIZES—2½ to 8. Wide widths. COLOR—Black with Tan. Please state size and all numbers printed in the shoe you are wearing. Price, Postpaid… $1.98. You'll buy them because you just can't resist their lovely style - - - but you'll enjoy them a "thousand" times over, because besides having style, they're good quality shoes, and because they're priced amazingly low! Such value as you haven't seen in years! Modish slippers of good, soft Patent Leather, trimmed with leather finished to resemble reptile. Openwork cutouts. Durable leather soles, rubber-cushioned Cuban heels, guaranteed counters. Astonishing value! Stunning! A "Thriller" for Style and Value. 3 J 65—SIZES—2½ to 8. Wide widths. COLOR—Black with Tan. Please state size and all numbers printed in the shoe you are wearing. Low price, Postpaid… $1.98. Style and value have joined in staging this thrillingly fashion-faithful 1931 shoe at a 1914 price! Not long ago everyone would have thought such a low price on such a good shoe inconceivable - - - even absurd! Not so long ago you couldn't get such shoes for so little! But now you can get them here at the store that has become the Mecca for the thriftiest shoppers in America! Delightful Theo ties of good, soft Patent Leather, stunningly trimmed with tan stitching, and leather finished to resemble reptile. Durable leather soles. Covered Cuban Heels - - - something rarely seen in shoes at this price! Composition cushions, grosgrain ribbon bindings, and demure ties. Rare value! Perfect Fit Guaranteed. See Page 190. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 and 318. Page 146

P. 147

ADVANCE PARIS STYLES for 1931. Guaranteed LOWEST PRICES! 3 J 76—About 2½-inch spike heel. 3 J 77—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Suntan. State size, width, and all numbers in shoe you are wearing. Postpaid… $2.95. Its style? Heavenly! Its quality? Very choice! Its price? Very moderate considering the aforementioned features! Perfectly ravishing slippers of soft Patent Leather, trimmed with suntan kid leather with openwork cutouts. Covered heels with Composition cushions. Good quality leather soles; can't-stain leather linings throughout. 3 J 63—Spike heel about 2½ inches high. 3 J 64—Cuban heel. SIZES—2½ to 8. Widths, C, D, or E. COLOR—Black. Please state size, width, and all numbers, printed in shoe you are wearing. Postpaid… $3.45. Unusually fine quality! Style with a decided Parisian "flair"! Slippers which would formerly have sold for much more! Superb value! Created of fine, soft Patent Leather, in "T"-strap style, with highly effective designs and openwork cutouts. Excellent quality leather soles; covered. Composition-cushioned heels. 3 J 57—2½-inch spike. 3 J 58—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black. State size, width, and all numbers printed in shoe you are wearing. Postpaid… $2.99. Style influenced by the dictates of Parisian fashion-leaders! Quality catering to the demands of particular women! Irresistible one-eyelet "ties" of soft Patent Leather, with a multitude of openwork cutouts that lend chic, and add greatly to summertime foot comfort. Perforations. Black stitching. Good quality leather soles. Composition-cushioned heels, can't-stain leather linings throughout. Wide ribbon laces. Guaranteed counters. Popular Moire. 3 J 495—Spike heel about 2½ inches high. 3 J 496—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black. State size, width, and all numbers printed in the shoe you are wearing. Price, Postpaid… $2.98. Moire footwear is not only ultra-fashionable, but has the added distinction of being very dressy and more uncommon, hence more interesting! These enchanting, fine quality Colonial one-eyelet ties of moire - - - are very different, original, and decidedly new. A black calfskin perforated, scalloped applique with silver-colored piping, a tongue with silver-gray stitching and Rayon ribbon ties, trim it. Good quality leather soles; covered heels. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 147

P. 150

ADORABLE NEW STYLES. Our Prices are Always LOWEST! 3 J 95—About 2½-inch spike heel. 3 J 96—Cuban heel. SIZES—2½ to 8 only. Widths C, D, or E. COLOR—Black with Blonde underlays. State size, width, and all numbers in your shoe. Price… $2.79. Dame Fashion says "Perforations for spring"! So these adorable slippers, liberally besprinkled with them in an artful design, are sure to win Milady's favor. They're good quality, and remarkable value! Of soft Patent Leather, with Blonde underlays beneath perforations. Covered heels with Composition cushions, and good leather soles. 3 J 97—SIZES—2½ to 8. Wide widths. COLOR—Black with Blonde. State size and all numbers in shoe you are wearing… $2.49. Priced to save you a lot of money as against what you're accustomed to paying for shoes no better. Decidedly dressy, yet comfortable, and not too "fussy" for general wear. Quality enough to see you through lots of service. Of soft Patent Leather, with cut-outs outlined with blonde stitching, and underlays of blonde leather finished to resemble reptile. Good leather soles, rubber-cushioned Cuban heels. IMPORTED Cut Steel Bead Ornament 79¢ PAIR POSTPAID. 3 J 138—About 2½-inch spike heel. 3 J 139—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black. State size, width, and all numbers printed in shoe you are wearing. Postpaid… $2.79. Rich-looking, simple, and elegant pumps, made of excellent materials held together by splendid workmanship. And they're very reasonably priced for such marvelous footwear. Of soft, smooth Patent Leather. Fine quality leather soles; covered heels with Composition cushions. Leather quarter linings. 3 J 159—A bargain at $1.00 in our Winter Catalog! Now phenomenal value! French imported, fine Cut Steel Beaded clip-on buckles. Very attractive on pumps shown above. Low price, Postpaid… Pair 79¢. PERFECT FIT Guaranteed… SEE PAGE 190… 3 J 93—About 2½-inch spike heel. 3 J 94—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Tan. State size, width… $2.99. Very fetching spring model! Modestly price, too - - - in harmony with these thrifty times. Very well made of soft Patent Leather, with cutouts and underlays of leather finished to resemble reptile and suntan leather "lacings". Extra quality leather sole, covered heel with Composition cushion. Big value! Beautiful Moire. 3 J 91—About 2½-inch spike heel. 3 J 92—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black. State size, width, and numbers in shoe… $2.98. Excellent quality, "chic" slippers, smart, fascinating and new, of Moire, that find their perfect complement in appliques and buckled straps of soft Gunmetal leather, and tiny silver-colored leather strips. Good quality leather soles, can't-stain leather quarter linings. Covered heels. Great value. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 150

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AMAZING LOW PRICES. Our Styles are always SMARTEST! 3 J 520—SIZES—2½ to 8 only. Wide widths. COLOR—Black with Bronze. State size, and all numbers in shoe you are wearing… $1.79. Shoes that are world-beating marvels of value! Aristocratic, genteel-looking slippers of soft, shiny Patent Leather, that we're absolutely joyous about being able to offer you at this new, perfectly sensational, marvelously low, cut price, a price we're sure you can't duplicate anywhere. The dainty flower and leaflike cutouts outlined with Blonde stitching, have bronze underlays. Fastenette buckles, good quality leather soles, rubber-cushioned Cuban heels, and counters guaranteed not to run over. 3 J 351—SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Suntan and Beige. State size, width, and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.95. Loads of "chic" and lots of individuality, in this smart little darling of the Spring mode. Cunning, side-lacing oxfords of soft Patent Leather, with two-tone kid appliques. Very good quality. Black tasseled ribbon laces. Clever openwork cutouts outlined by neat black stitching; appliques outlined with neat brown stitching. Square-toed last. Good leather soles. Covered Cuban heels with Composition cushions. Can't-stain leather quarter linings. Remarkable value! 3 J 104—About 2½-inch spike heel. 3 J 105—Cuban heel. SIZES—2½ to 8 only. Widths C, D or E. COLOR—Black with Silver. Please state size, width, and all numbers in the shoe you are wearing. Price… $3.95. Here's a shoe that will tip-toe its way into any feminine heart. All the features that appeal to women; beauty, and dainty grace, and loads of charm. And for the woman interested in quality as well; its materials are excellent, and its workmanship wonderful. And to buy it isn't in the least extravagant, because the extra cost comes back in extra service. Of soft, glossy Patent Leather, almost covered with perforations and leather "lacings" on toe. Smart center buckle. Extra quality leather sole. Covered heel with Composition cushion. Genuine kid quarter lining. Counter guaranteed. Excellent quality throughout. QUALITY and SATISFACTION Guaranteed. 3 J 98—About 2½-inch spike heel. 3 J 99—Cuban heel. SIZES—2½ to 8 only. Widths C, D, E. COLOR—Black with Dark Gray. State size and width… $2.99. One of Spring's smartest new styles - - - one of our most unusual values. Of fine quality, soft Patent Leather, with trim of leather finished to resemble reptile. Good quality leather soles. Covered heels with Composition cushions. 3 J 557—About 2½-inch spike heel. 3 J 558—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. State size, and width. COLOR—Black with Blonde. Low price, Postpaid… $2.99. Quality in materials, workmanship, and appearance - - - for which you'd pay a lot more elsewhere. Charming one-straps of Patent Leather. Blonde kid and scalloped leather appliques resembling reptile. Good leather soles; covered heels. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 151

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Choice $1.95 POSTPAID. WORTH MUCH MORE. Patent, Tan, or Gunmetal. 3 J 597—Black Patent Leather; Blonde trim. 3 J 598—Tan Side Leather finished to resemble Calf; Tan trim. 3 J 599—Gunmetal Side Leather finished to resemble Calf; Black trim. SIZES—2½ to 8. Wide widths. Please state size, catalog number, and all numbers printed in shoe you wear. Low price, Postpaid… $1.95. Sensational bargains! Quality unbelievable at the low price! Smart oxfords of leathers above; tongue and lace stays of leather finished to resemble reptile. Cutout overlays. Good quality leather soles; comfortable, medium-low, rubber-cushioned heels. Amazing value! 3 J 147—SIZES—2½ to 8. Wide widths. COLOR—Black with Tan. Please state size and all numbers printed in shoe you are wearing. Low price, Postpaid… $1.88. Nowhere else can you purchase such charming, good quality slippers as these at the extremely low price we quote - - - this we positively guarantee! You just won't be able to resist the temptation of telling your friends how wise you were to buy them. Made of glossy Patent Leather, with charming underlays of tan leather finished to resemble reptile, which also forms the fastenette-buckled straps. Blonde stitching. Durable leather soles, rubber-cushioned Cuban heels. Counters guaranteed not to run over. Wonder value! Patent or Black Kid. 3 J 456—Patent Leather. 3 J 457—Black Kid Leather. SIZES—2½ to 9. Wide widths. COLOR—Black. Please state size and all numbers printed in shoe you are wearing. Low price, Postpaid… $1.95. A record-establishing bargain that brings the very low price of these slippers to the fore, with comfort and smartness following as close seconds. These attractive four-eyelet ties are fitted with riveted steel shanks that help support weak or fallen arches, thus lessening fatigue. Have openwork cutouts and creased vamps, good, durable leather soles, rubber-cushioned Cuban heels. Grosgrain ribbon bindings. Durable "skeleton" linings. Huge value! CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 154

P. 155

"JUST LOVELY! So Smart, So Fine, So Low in Price!" Lace-effect Trimmings. (A) 3 J 511—About 2½-inch spike heel. 3 J 512—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Lido Sand with Suntan trim. Please state size, width, and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.98. A stunning, high grade one-strap - - - smartness "personified"! Well made of soft Genuine Kid Leather with "lacy" openwork cutouts with underlays of contrasting-colored leather, and tiny perforations. Attractive modernistic buckles. Blonde stitchings. Covered heels. Good quality leather soles. Durable, won't-stain quarter linings. A wonderful shoe for the money. Excellent value! Attractive Vamp Underlays. (B) 3 J 326—Parchment-colored Kid Leather; Blond underlays. 3 J 327—Black Patent Leather; Blonde underlays. SIZES—2½ to 8. Wide widths. Please state size, and all numbers printed in shoe you are wearing. Low price. Postpaid… $2.45. They are charming creations, these ultra-smart one-straps and marvelous value, too, at our moderate price. Well made of the leathers above, and "all a-gog" with the most fashionable 1931 style-touches. Chic cutouts have blonde underlays, with the smart buckles, perforations, stitching, and bindings all adding to their simple beauty. Have durable leather soles, covered Cuban heels, guaranteed counters. Chic White Calfskin Slippers. (C) 3 J 547—Cuban heel. 3 J 546—About 2½-inch spike heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—White. Please state size, width, and all numbers printed in shoe you are wearing… $2.95. Here is true elegance in white footwear - - - fine one-straps to wear with your most "treasured" summer frocks! They're splendidly made of excellent quality White Calfskin, with striking openwork cutouts, metal buckles, and covered heels. Durable won't-stain linings throughout, and counters guaranteed not to run over. Really exceptional value! And a very smart style. New Style Ornament (D) 3 J 67—About 2½-inch spike heel. 3 J 68—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Beige-trimmed ornament. Please state size, width, and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.45. Modish, fetching style! And quality that would have sold here for considerably more, previously and for much more than that elsewhere! That's why we're positive we'll sell this captivating shoe to thousands and thousands of fashion-and-value-appreciating women! A graceful pump of soft, glossy, good quality Patent Leather, with metal-studded bow and tongue ornament of patent and beige leathers. Durable leather soles, covered heels, counters that won't run over - - - one of our outstanding values in women's style-shoes. For SPORT or SERVICE! EXTRA VALUES! Genuine Goodyear Welts. (E) 3 J 73—SIZES—2½ to 8. Wide widths. COLOR—Light Sand with Brown. Please state size, and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.98. The quality and construction of these very swanky oxfords with flexible, durable fancy rubber sport soles, is exactly what you would have paid $4.00 for last Fall. To examine and wear them is the only way to really appreciate what great value you're getting at this price. They're very well made of soft, liable Chrome Tanned Leather, (commonly known as Smoked Elk), with trim of brown leather. Goodyear Welt Construction, the beet known, insures continued shapeliness, smoothness inside, that soles will not rip loose. Rubber-cushioned heels; can't-stain leather quarter linings. So Good-looking and Comfortable! (F) 3 J 300—S1ZES—2½ to 8. Wide widths. COLOR—Light Sand with Brown. Please state Size and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.45. To be able to purchase such good sports oxfords with crepe rubber soles and heels at the price we quote in these, is truly unusual - - - even here where guaranteed lowest prices prevail! They're good quality shoes - - - shoes for which you'd pay much more at retail! Very well made of soft, pliable Chrome Tanned Leather, (commonly known as Smoked Elk). Moccasin toes and tongues of Brown leather. Neat perforations; brown stitching. Soles and heels. Goodyear-stitchdown-attached for flexibility. Leather "skeleton" linings. Guaranteed counters. Wonderful value! Bargain in Sport Oxfords. (G) 3 J 61—SIZES—2½ to 8. Wide widths. COLOR—Sand with Blonde. State size and all numbers printed in shoe you are wearing. Low price, Postpaid… $1.98. They're positively overwhelming value at this low, money-saving price. Swanky, well-wearing sport oxfords of Chrome-tanned Leather, (commonly known as Smoked Elk), with attractive leather appliques finished to resemble leather. Genuine Crepe Rubber soles and heels that are almost impossible to wear out, are Goodyear-stitch-down-attached for flexibility and comfort. Neat green stitching. Heel-lining only. Guaranteed counters. Good looking, sporty, and amazing value at our low price. In White or Light Sand. (H) 3 J 126—Light Sand with Brown. Gilt-colored eyelets. 3 J 127—All White. Tip and saddle of side leather finished to resemble reptile. Black eyelets. SIZES—2½ to 8. Widths C, D, or E. Please state size, width, catalog number, and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.95. You who know the long wear Genuine Crepe Rubber footwear gives, need only see how new, different, and tremendously smart these oxfords are, to know they're great value. Of soft, pliable Chrome-tanned Leather, (commonly known as Smoked Elk). Fancy scalloped tip and saddle. Neat perforations and stitching. Fancy eyelets. Can't-stain leather quarter linings. Guaranteed counters. "Quality" shoe, moderately priced. PERFECT FIT GUARANTEED! "HOW TO MEASURE"—See Page 190. CHICAGO MAIL ORDER CO., Chicago Ill. For Descriptions see Opposite Page. Page 155

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World's BEST STYLES[—America's GREATEST VALUES.] Improved [QUALITY.] Choice $3.00 PAIR, POSTPAID. 3 J 187—About 2½-inch spike heel. 3 J 188—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Suntan. State size, width, and all numbers in shoe you are wearing. Price, Postpaid… $3.00. Our far-famed $3.00 line of shoes so improved in quality that they are equal in every way to shoes costing $4.00 last Spring. Remember - - - better leathers, finer workmanship - - - tremendous value! And these adorable $3.00 pumps are chic to the last detail! Made of Genuine Kid Leather, cutout, perforated, and underlaid with suntan leather. Very novel two-tone bow with beaded tassel. Extra quality leather soles, covered heels, can't-stain leather quarter linings. Enjoy their beauty, and save money. 3 J 176—About 2½-inch spike heel. 3 J 177—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Suntan. State size, width, and numbers in your shoe… $3.00. Last minute "sandal" style! From our improved $3.00 line! Of Patent Leather. Sun-tan leather applique; blonde stitching. Openwork cutouts. Extra quality leather soles; composition-cushioned heels. Regular $4.00 value. 3 J 181—About 2½-inch spike heel. 3 J 182—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Blonde. State size, width, and numbers in shoe you wear. $3.00. A stunning number of our improved $3.00 line! $4.00 quality last year. Of good Patent Leather. Trim of plain blonde kid and leather resembling reptile. Openwork cutouts. Extra quality leather soles. Composition-cushioned heels. 3 J 55—About 2½-in. spike heel. 3 J 56—Cuban heel. SIZES—2½ to 8. Widths C, D, E. COLOR—Black with Tan. State size, width, numbers in your shoe. Price, Postpaid. $3.00. Quality commanding $4.00 last year - - - style that's totally new! Our improved $3.00 shoes. Of soft Patent Leather, with leather resembling reptile; buckled straps. Extra quality leather soles, covered heels. 3 J 172—SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Suntan. State size, width, and all numbers in shoe you are wearing. Low price, Postpaid… $3.00. The very latest oxford ties - - - from our improved $3.00 line! Quality formerly sold for $4.00! Of Genuine Kid Leather. Cutout appliques. Extra quality leather soles. covered Cuban heels, rayon laces; leather quarter linings. 3 J 174—Spike heel, About 2½ inches high. 3 J 175—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Tan with Putty Beige. State size, width, and all number in shoe you wear. Price, Postpaid… $3.00. A captivating creation from our improved $3.00 line! $4.00 quality last year! Of Calf Leather finished to resemble reptile, and Putty Beige Kid Leather. Slender sea-sand kid appliques. Extra quality leather soles, can't-stain leather quarter linings. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 156

P. 157

[World's BEST STYLES—]America's GREATEST VALUES. [Improved] QUALITY. Choice $3.00 PAIR, POSTPAID. 3 J 208—About 2½-inch spike heel. 3 J 209—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Beige and Suntan trim. State size, width, and all numbers printed in shoe you wear. Postpaid… $3.00. Captivating pumps from our improved $3.00 line! Of Patent Leather; kid trim. Extra quality leather soles, covered. Composition-cushioned heels, leather quarter-linings. 3 J 202—About 2½-inch spike heel. 3 J 203—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Tan. State size, width, and all numbers in shoe you wear… $3.00. From our improved $3.00 line! Wonder value Exquisite slippers of soft Patent Leather, will leather trim resembling Reptile. Extra quality leather soles, covered Composition-cushioned heels. Can't-stain leather quarter linings. 3 J 194—About 2½-inch spike heel. 3 J 195—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Putty Beige trim. State size, width, and all numbers printed in shoe you wear. Postpaid… $3.00. One of the most beautiful shoes in our famous $3.00 line - - - a shoe so fine in quality you couldn't possibly have purchased it for less than $4.00 last year! Of fashion-favored Genuine Kid Leather in the smartest shade of the season! Note the stunning, air-admitting openwork cutouts and perforations, the keynote to its adorable style. Putty Beige kid appliques and strap. Extra quality leather sole; leather quarter lining. 3 J 204—About 2½-inch spike heel. 3 J 205—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Beige and Suntan trim. State size, width, and all numbers in shoe you wear… $3.00. Gorgeous, newest style! Quality previously selling for $4.00! Another member of our Improved $3.00 line! Of Genuine Kid gather. Beige and Suntan kid trim; gold-colored piping. Extra quality leather sole; leather quarter-lining. 3 J 183—SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Blonde. State size. width, and all numbers in shoe you wear. Price, Postpaid… $3.00. Elegant "gypsy" ties in our improved $3.00 quality - - - quality which cost you $4.00 last year! Of very good, soft Patent Leather and blonde leather finished to resemble reptile. Blonde pipings, stitchings, ribbon bows, bindings. Perforations. Extra quality leather soles, covered Composition-cushioned Cuban heels. 3 J 189—About 2½-inch spike heel. 3 J 190—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—White. State size, width, and numbers in your shoe… $3.00. White footwear - - - the keynote of the summer season! These are new! Adorable! From our Improved $3.00 line! Quality formerly selling for $4.00! Of white Genuine Kid Leather Openwork cutouts. Extra quality leather soles; leather linings throughout. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality - - - we guarantee it! Page 157

P. 158

Smarter STYLES and the Same QUALITY… we Sold Last Year for $4.95… CHOICE $3.75 PAIR POSTPAID. Bewitching "Billie" Tie! (A) 3 J 170—About 2½-inch spike heel. 3 J 171—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Mode Beige. State size, width, and numbers in shoe you wear. Price… $3.75. Very latest style, and quality so fine that you would have had to pay $5.00 for these "Billie" ties last spring! Beautifully made of smooth, soft Genuine Kid Leather, with a striking arrangement of perforations. Mode Beige stitching, wide rayon ribbon laces. Extra quality leather sole, covered heel, genuine kid leather quarter lining, and guaranteed counter. Rare value! Chic de Paris! (B) 3 J 150—About 2½-inch spike heel. 3 J 151—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Blonde, Tan, and Beige. State size, width, and numbers in shoe you wear… $3.75. It has the sparkle and lure of Parisian style! It has the leather, labor, and finish that formerly went into $5.00 shoes! It's a beautiful, medium round-toe slipper, and wonderful value! Quarter, heel-covering, and center-toe-section of Calf Leather, finished to resemble reptile. Balance of shoe of Genuine Kid Leather. Smart buckle. Fine quality leather sole, Genuine Kid quarter lining; counter guaranteed not to run over. Ravishing Pumps. (C) 3 J 215—About 2½-inch spike heel. 3 J 216—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Tan. State size, width, and numbers printed in shoe you wear… $3.75. Their style will conquer you instantly - - - and you will be amazed at the fineness of their quality! $5.00 is what you'd have paid for these exquisite pumps last Spring! Of Genuine Kid Leather and Calf leather finished to resemble reptile. Fine quality leather soles, covered heels, kid leather quarter linings, and counters guaranteed not to run over. Superb value, and sure to be one of the season's smartest pumps. Fascinating Faille Slippers. Beautiful Faille. (D) 3 J 146—SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Silver and Gold kid. State size, width, and all numbers printed in shoe you are wearing. Price, Postpaid… $3.75. To wear with silken or lovely, sheer frocks - - - in the golden afternoon or silvery summer evenings! Dressy, medium-pointed-toed slippers of jet black Faille, with slender silver and gold-colored appliques of kid! Openwork cutouts at sides. Lovely buckle. New! Unique! Beautiful! And if they had been purchasable last year, such fine slippers would have cost you at least $5.00. Fine quality leather soles, covered spike heels about 2½ inches high, genuine kid leather quarter linings, and guaranteed counters. Perfectly stunning slippers! New and Novel. (E) 3 J 222—About 2½-inch spike heel. 3 J 223—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Tan. State size, width, all numbers in shoe you are wearing. Price… $3.75. Alluring as the first rose of summer - - - but so fine in quality that their beauty will not wither for many a day! Last summer they would have cost you $5.00! Beautifully made of Genuine Kid Leather, with toe and quarter inserts, and underlays beneath dew-drop cut-outs, of Calf leather finished to resemble reptile. Gold-colored leather piping, gilt buckle, self-color stitching, and large side cutouts. Extra quality leather soles, covered heels; kid leather quarter linings. Guaranteed counters. Marvelous value! Adorable Pumps. (F) 3 J 217—About 2½-inch spike heel. 3 J 218—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand with Tan. State size, width, and all numbers printed in shoe you wear. Price… $3.75. "I love you so much I can't conceal it" is what you'll surely hum when you get these adorable pumps. They have loads of style, with a refinement and simplicity that marks them with class. And this quality is so fine that formerly would have cost you $5.00! Of Genuine Kid Leather, a gilt link ornament, and plain leather and reptile-resembling leather appliques. Extra quality leather sole, can't-stain leather quarter lining. Guaranteed counters. Divine style! Superb quality! And truly amazing value! Black and White Oxfords. Paris Says "BLACK-and-WHITE"… we say it with a NEW LOW PRICE. (G) 3 J 228—SIZES—2½ to 8. Widths C, D, or E. COLOR—White with Black. State size, width, and all numbers in shoe you wear… $3.75. "Blanc et noir - - - black and white" says Paris - - - "if you want your sports or semi-sports footwear to be ultra-smart!" And in addition to their smartness, these oxfords possess the kind of quality that you couldn't get for less than $5.00 last year! Of smooth, durable Calfskin Leather with cool, openwork perforations, and white rayon laces. Extra quality leather soles, covered Cuban heels, can't-stain leather quarter linings, and guaranteed counters. The spirit of style! The spirit of sport! Most incredible quality at this price! Stylish "Sandals"! (H) 3 J 144—About 2½-inch spike heel. 3 J 145—Cuban heel. SIZES—2 to 8. Widths C, D, or E. COLOR—Sea-sand with Suntan. State size, width and all numbers printed in shoe you wear… $3.75. Glorious front-strap sandals to which you'll quickly succumb - - - and be a willing "victim"! So captivating, so cool - - - so irresistible - - - and more, their quality would have placed them in the $5.00 class last spring. Of soft, smooth Genuine Kid Leather, with clever appliques, stitchings, and openwork cutouts giving real chic! Fine quality leather soles, covered heels. Genuine Kid Leather linings throughout, and guaranteed counters. Quick One-day Shipping Service. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials as stated. Page 158

P. 159

GUARANTEED LOWEST PRICES! WHITE CANVAS FOOTWEAR. Black Leather Trim. 3 J 604—SIZES—21½ to 8. Wide widths. COLOR—White with Black. State size and all numbers in shoe you wear. Price… $1.99. The ultimate note in sports' footwear for this summer is the black and white combination! And we're sure that the originators of it would stand amazed, were they to see lovely, fashionable oxfords like these for so little! They're positively amazing bargains at this sensationally low price. Made of cool White Canvas and Black Side Leather finished to resemble Calf, with durable leather soles and rubber-cushioned Cuban heels. Rayon tassel-end laces. Guaranteed counters. Smart, snappy, and tremendous value! Very Dressy—Low Priced—Very Cool. 3 J 602—SIZES—2½ to 8. Wide widths. COLOR—White. Please state size and all numbers printed in shoe you wear. Price… $1.69. "Ties" and a wash frock - - - for a perfect summer ensemble - - - and these ties for a big saving and phenomenal value. Of White Canvas, with big bows of fine quality, lustrous grosgrain ribbon finishing them to perfection. White-enameled, durable leather soles and rubber-cushioned Cuban heels. Guaranteed counters. Cool, fresh-looking, easily cleaned, and mighty big value! Not to have a pair would be a mistake. 3 J 603—SIZES—2½ to 8. Wide widths. COLOR—White. State size and all numbers printed in shoe you wear. Postpaid… $1.89. No need to "think twice" about buying white footwear when such smart slippers can be yours for so little! Truly a remarkable bargain! They're made of cool, easily-cleaned White Canvas, with white leather appliques, gimp stitching, and chic buckles. White-enameled, durable leather soles, and low, rubber-cushioned heels. Guaranteed counters. Every summer wardrobe should include white shoes. Big value! So Summery! 3 J 601—SIZES—2½ to 8. Wide widths. COLOR—White. State size and all numbers in shoe you wear. Low price, Postpaid… $1.89. No one can deny that tub frocks gain in attractiveness, and sport togs in snappiness when in company with a pair of white shoes like these! And who's going to let the summer season pass by without such slippers when this price is so low! These stylish one straps are of easily-cleaned White Canvas, with openwork cutouts, white leather appliques, vamp stitchings, and metal buckles. White-enameled, durable leather soles, and rubber-cushioned Cuban heels. Guaranteed counters. Chic, dainty, and cool. Really astonishing value! You'll be wise in taking advantage of this rare bargain. PERFECT FIT GUARANTEED. "How to Measure" See Page 190. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 159

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CHAMPION [BARGAINS!] 63¢ up POSTPAID for WOMEN and CHILDREN. 3 J 1551—CHILDREN'S SIZES—6 to 10½… 63¢. 3 J 1552—GIRLS' SIZES—11 to 2. Low price, Postpaid… 69¢. 3 J 1553—WOMEN'S SIZES—2½ to 8… 75¢. COLOR—Suntan with White. Please state size. Here's big value! Very low priced, attractive cross-strap sport sandals of sturdy Duck, in neat tweedlike pattern. Brown cloth bindings. Corrugated soles and heels of brown rubber. Unlined. You'll find them neat and durable - - - fine for sports and outing wear. SOLID RUBBER HEELS $1.49 POSTPAID for WOMEN. 3 J 1606—White; Red trim. 3 J 1608—White; Green trim. 3 J 1610—White; Tan trim. WOMEN'S SIZES—2½ to 8. State size and number. Low price, Postpaid… $1.49. Star value at their former price! Further cut this year. Snappy sport oxfords. Of fine White Duck. Colored rubber perforated saddle overlays and trim. We Guarantee LOWEST PRICES! 59¢ up POSTPAID for WOMEN and CHILDREN. 3 J 1526—CHILDREN'S SIZES—6 to 10½. Low price, Postpaid… 59¢. 3 J 1527—GIRLS' SIZES—11 to 2… 65¢. 3 J 1528—WOMEN'S SIZES—2½ to 8. Price, Postpaid… 69¢. COLOR—White. Please state size. Big bargain in one-strap slippers of White Duck, with good white rubber non-slip soles, spring heels, upward sole-extensions. Bow trim. For sports, also street wear. 3 J 1525—WOMEN'S SIZES—2½ to 8. COLOR—Black. State size… $1.15. An amazing bargain - - - 20¢ less a pair than our last summer's price, which itself was marvelously low. Dressy, comfortable Black Canvas one-straps, ideal for house, outing, tennis, or whenever you desire foot comfort. Soles, low heels, and upward sole-extensions of rubber. Well made; nicely finished, and unsurpassable value. 89¢ up POSTPAID for Girls and Women. 3 J 1633—White. 3 J 1635—Brown. GIRLS' SIZES—11 to 2… 89¢. 3 J 1634—White. 3 J 1636—Brown. WOMEN'S SIZES—2½ to 8. Wide widths. State size and color. Low price, Postpaid… 99¢. A tennis or general service shoe of quality materials, put together to stay; yet see how very low we've priced them. Of strong, good quality Canvas, with extra quality, thick, moulded type soles, upward sole-extensions, tip-reinforcements, saddle and lace-stays, and ankle-patch, all of durable rubber. FIRST QUALITY. Protect your health and footwear with rubbers! Wet feet lower resistance, making you an easy prey to disease. Keep the feet warm and dry with rubbers. They also make your shoes last longer and insure a neat appearance when indoors. Ours are first quality rubbers, guaranteed to give excellent service. 75¢ POSTPAID for WOMEN. 3 J 1473—For Cuban heels. 3 J 1474—For Low heels. SIZES—2½ to 9. COLOR—Black. State size. Order ½ size larger than shoe size. Low price, Postpaid… 75¢. Fine black storm rubbers with rolled soles and heels. 75¢ POSTPAID for WOMEN. 3 J 1484—For Cuban heels. 3 J 1485—For Low heels. SIZES—2½ to 9. COLOR—Black. State size. Order ½ size larger than shoe size. Price, Postpaid… 75¢. First quality, dressy sandal style rubbers. Corrugated, rolled rubber soles and heels. Splendid value! CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 168

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[CHAMPION] BARGAINS! Extra Big Value! 69¢ up POSTPAID for MEN and BOYS. Improved Quality Deeply Cut In Price. Reinforced Toe. 3 J 1514—White. 3 J 1517—Brown. CHILD'S SIZES—11 to 2… 69¢. 3 J 1515—White. 3 J 1518—Brown. BOYS' SIZES—2½ to 6… 71¢. 3 J 1516—White. 3 J 1519—Brown. MEN'S SIZES—6 to 11… 73¢. Extremely inexpensive, money saving, long-wearing, comfortable Duck shoes, for general street, play, and sports wear, at a price no one in the U. S. A. can beat. We sold thousands of pairs last season at a much higher price. Now we've added a tan rubber toe-reinforcement, and a much better, heavy rubber crepe-effect sole. Yet we're cutting the price way down. Contrasting rubber reinforcements. Lined throughout. 99¢ up POSTAID for GIRLS and WOMEN. Rubber Heel. 3 J 1534—GIRLS' SIZES—11 to 2. Postpaid… 99¢. 3 J 1535—WOMEN'S—2½ to 8… $1.15. COLOR—Brown and White mixture. A comfortable, good-looking tennis or sports oxford, with a rubber heel that makes it suitable also for informal street wear. Of good quality tweedlike-patterned Duck. Brown rubber toe-tips, lace-stays, upward sole extensions, sole, and heel. Brown bindings. Excellent value! State size. 59¢ up POSTPAID. Black [or] Suntan. For Mother and the Children. 3 J 1507—CHILDREN'S SIZES—11 to 2. Postpaid… 59¢. 3 J 1508—BOYS' SIZES—2½ to 6. Postpaid… 65¢. 3 J 1510—WOMEN'S SIZES—2½ to 8. Postpaid… 65¢. COLOR—All Black. Please state size. 3 J 1601—CHILDREN'S SIZES—11 to 2. Postpaid… 59¢. 3 J 1602—BOYS' SIZES—2½ to 6. Postpaid… 65¢. 3 J 1604—WOMEN'S SIZES—2½ to 8. Postpaid… 65¢. COLOR—Suntan; Brown tip and upward sole extension. Please state size and catalog number. Don't let the outdoor season find you or any member of your family without adequate sports footwear, when these practical tennis oxfords are priced as low as here. They're well made of durable Duck, with tips, reinforcements, and upward sole extensions of rubber. Well-wearing soles and heels of good corrugated rubber. All edges neatly bound. Unlined. Unusual value at our low price! Dandy for general and sports wear, outing, etc. For THE FAMILY. 3 J 1450—CHILD'S SIZES—6 to 10½. Price, Postpaid… 54¢. 3 J 1451—MISSES' SIZES—11 to 2. Price, Postpaid… 58¢. 3 J 1452—WOMEN'S SIZES—2½ to 9. Postpaid… 72¢. COLOR—Black. State size. Order half size larger than shoe size. Low priced! Good waterproof storm rubbers, a safeguard against colds, falls, etc. Corrugated soles, heels. For military and low-heeled shoes. 3 J 1453—SMALL BOYS' SIZES—11 to 2. Wide toe. Postpaid… 68¢. 3 J 1454—BOYS' SIZES—2½ to 6. Wide toe. Price, Postpaid… 73¢. 3 J 1455—MEN'S SIZES—6 to 12. Wide toe. Price, Postpaid… 87¢. 3 J 1456—MEN'S SIZES—6 to 12. Dress toe. Price, Postpaid… 87¢. COLOR—Black. Order one-half size larger than shoe size. Dandy storm rubbers. Heavy, corrugated rubber soles and heels. Moderately priced. Our Best… 85¢ up POSTPAID… for MEN and BOYS. 3 J 1627—CHILD'S SIZES—11 to 2. Low price, Postpaid… 85¢. 3 J 1628—BOYS' SIZES—2½ to 6. Low price, Postpaid… 92¢. 3 J 1629—MEN'S SIZES—6 to 11. Low price, Postpaid… 99¢. COLOR—White; state size and catalog number. 3 J 1630—CHILD'S SIZES—11 to 2. Low price, Postpaid… 85¢. 3 J 1631—BOYS' SIZES—2½ to 6. Low price, Postpaid… 92¢. 3 J 1632—MEN'S SIZES—6 to 11. Low price, Postpaid… 99¢. COLOR—Suntan; with Brown rubber. Please state size and catalog number. Our best outing shoes for men and boys - - - they're "quality" shoes, every inch, and we earnestly recommend them if you're looking for truly high grade sport footwear. They're made of very sturdy Duck, with heavy rubber soles and heels that are extra thick for added wear, comfort, and foot-support, with moulded-pattern bottoms that prevent slipping. The toes are strongly reinforced with rubber. Toe-tips, lace-stays, reinforced side-stays, upward sole extensions, and fancy ankle patches are of contrasting rubber. Novel cowboy designs stamped on side. Splendid quality sports shoes - - - rare value at our low, money-saving price. WE PAY THE POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 169

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Genuine AUSTRALIAN Kangaroo. Now $4.50 POSTPAID. Same Quality Reduced From $5.00. Stronger Than Calf Softer Than Kid. 3 J 1324—Oxford. 3 J 1325—High Blucher. 3 J 1326—High Bal. SIZES—6 to 12 only. Widths D, or E. COLOR—Black. State size, width, and all numbers printed in shoe you wear. Price, $4.50. Men who know and wear Australian Kangaroo Leather shoes, know that $7.00 has been standard retail price for them. We've always made a leader of them, and by keen, quantity buying, and sacrificing all our profit, have been able to sell them at $5.00 heretofore. And now we're reducing the price again, to $4.50 - - - think of that - - - "perfect" shoes, excellently made of the well known, smooth, ease-giving Imported Genuine Australian Kangaroo Leather, at the retail price of very ordinary shoes of Calf or Side Leathers. There is nothing the particular man seeks in shoes that these will not give him. They're softer than Kid, and more durable than Calf, a leather that staunchly wards off the action of scuffing, perspiration, and moisture. Dressy in style, and fitted with steel shanks that strengthen them under the insteps - - - a high grade feature. Genuine Goodyear Welt construction (the best there is). These shoes are miles ahead of the average as to quality, workmanship, comfort, and value, and absolutely phenomenal value. If you want quality shoes, here they are! MAN'S UTILITY SPECIAL. Goodyear Welts. $2.95 POSTPAID. Rosinized LEATHER SOLE. STORM WELT. 3 J 1345—SIZES—6 to 11. Wide widths. COLOR—Black. Please state size and all numbers printed in shoe you are wearing. Low price, Postpaid… $2.95. At $3.95 these shoes would be cheap. At this low, cut price, they're "a whale of a bargain." Policemen, firemen, mailmen, etc. - - - you who are on your feet a lot and spend most of your working hours outdoors, here's the shoe for you. There's comfort, strength, foot and health insurance in this utility shoe of Side Leather finished to resemble Calf. Goodyear Welt construction, the best shoe-construction known. Two full-length leather soles, outer sole rosinized for extra wear, other sole chrome-tanned. Leather innersoles. Moisture-proof storm welts. Rubber-cushioned heels. For Ease and Long Wear. Reduced Price $3.45 POSTPAID. 3 J 1319—SIZES—6 to 11. Wide widths. COLOR—Black. Please state size and all numbers printed in shoe you wear. Low price, Postpaid… $3.45. Purposely simple - - - incontestably smart - - - always-wanted style - - - formerly sold for $3.79! Very well made oxfords of Side Leather, finished to resemble Calf. Genuine Goodyear Welt Construction insures continued shapeliness, and that good quality leather soles will not rip loose. Also that insides are smooth, and that resoling is easy, if necessary. Neat stitchings are their only gestures toward ornamentation. Rubber-cushioned heels, leather heel linings, and semi-soft toe-boxing. Refined shoes - - - great value! CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 172

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All Solid Leather R∙F∙D (Reg. U.S. Pat. Off.) POLICE SPECIAL. Cut Price $3.95 POSTPAID WAS $4.95. Two Full Length Leather Soles. STORM WELT. WEARPROOF LINING. LEATHER HEEL LINING. STEEL SHANK. VENTILATED INNERSOLE. 3 J 1340—SIZES—6 to 11. Wide widths. COLOR—Black. State size, and all numbers printed in shoe you wear. Low price, Postpaid… $3.95. We believe this solid leather shoe out-classes, and at our price out-values any similar shoe offered by others - - - we've tried to make it the world's greatest value in this type of shoe. It's doubtful if you could get, at retail, better shoes if you paid $6.00. We've compared them with every similar shoe on the market today, and have improved them, putting into them not only the best of quality and workmanship, but every feature which will make for long wear and comfort. They're Solid Leather Shoes even down to the counters that you can't see. And they're Genuine Goodyear Welt constructed (the best shoe-construction known). Semi-dressy, though tough, and built to serve the policeman, fireman, mail-carrier, shop foreman, in fact any man on his feet a great deal, who must look very neat. Uppers are of soft, sturdy Side Leather finished to resemble Calf; two full-length soles of robust oak-tanned leather, rosinized to give extra wear. Ventilated leather innersole; leather inside heel-lining over wear-proof cloth lining. Steel shank prevents sagging beneath the arch. Rubber heel-cushion. Moistureproof storm welt. As fine, durable, and comfortable a shoe as any "service man" could wish for - - - as big a bargain as he'll ever get. "HOW TO MEASURE" See Page 190. Here's "PEP" and "SNAP". $3.95 POSTPAID. 3 J 1378—Tan. 3 J 1379—Black. SIZES—6 to 11. Wide widths. State size, and all numbers printed in shoe you wear… $3.95. Cast your glimmers on these "hot dogs" - - - some babies. Think anybody'd pass you without noticing that teasin', tantalizin' bull-dog toe? or those higher heels that make your foot look small? Isn't possible at all. It's the newest, swaggerest shoe, just out, for you gay young blades who want a service shoe with real doggy style. Made of smooth, durable Side Leather finished to resemble Calf. Good-looking stitching and perforations. Snappy square gilt metal eyelets. Lining of leather in an unusual tan and brown check. Rubber heel-cushions. Genuine Goodyear Welt constructed. Flexible, fine quality leather soles. They're wonderful value - - - and we don't mean "maybe." The "Hi-STEPPER". $2.49 POSTPAID. 3 J 1343—SIZES—6 to 11 only. Wide widths. State size and all numbers in shoe you wear. Postpaid… $2.49. Here's a "hot number" for the fellow who wants "spiffy" style. Swell dress-shoes for you fast-moving jazz-boys. Certainly nothing "slow" about this "Hi-stepper" of soft, glossy Patent Leather, with its leather tongue silver-embossed to resemble reptile leather, its patent strap with gilt buckle, its perforations, and gray stitchings. Good leather soles, rubber-cushioned heels, guaranteed counters. Style? Value? Nothing else but! Real "class" - - - real value. Featuring FANCY BOTTOMS. Toe and Heel Plates. $2.95 POSTPAID. 3 J 1307—SIZES—6 to 11. Wide widths. COLOR—Black. Please state size and all numbers printed in the shoe you are now wearing. Low price, Postpaid… $2.95. Shoes with dash and pep - - - yet not too extreme for the man or young man of moderately conservative taste - - - they're Collegiate in style and worth much more than we ask. Of strong Side Leather finished to resemble Calf, with pebbled effect leather quarters. Perforations, saw edges, and black stitching trim them. Genuine Goodyear Welt constructed, which means they hold their shape, that the fancy-bottomed, strong leather soles will not rip loose, that insides are smooth, and resoling easy, if necessary. Leather heels have protective, stylish horseshoe clatterplates. Toe-ends only, are boxed. Leather quarter linings. Guaranteed counters. Marvelous value. We Guarantee LOWEST PRICES. CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 173

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The Best-dressed Men are wearing Sport Oxfords …for ALL Occasions. Leather Sole and Heel 3 J 1383—SIZES—6 to 11. Wide widths. COLOR—White with Black trim. State size and numbers in shoe you wear… $3.45. Black and white oxfords! - - - you see them on the feet of well-dressed, well-known men - - - at the "derbys" - - - country clubs - - - resorts - - - in town - - - everywhere! And these offer splendid quality, fine workmanship, and style. Goodyear Welt Constructed (the best shoe construction known)! Of Chrome-tanned Leather (Commonly known as Elkskin); Side Leather trimmings, stylish perforations, saw edges, and stitching. Excellent quality leather soles and heels. Can't-stain leather quarter-linings. Fine shoes! BARGAIN. Leather Sole. 3 J 385—SIZES—6 to 11. Wide widths. COLOR—White with Black. State size and numbers printed in shoe you wear. Low price, Postpaid… $2.45. "Knockout" value in the latest "sport model" oxfords! Much better in quality than you'd expect at this low price. Of Chrome-tanned Leather (Commonly known as Elkskin), with black side leather tip, tongue, and heel foxing, and popular buckled strap. Perforations. Good leather soles, rubber heels. Leather quarter-linings. Exceptionally fine "buy" in a good sport shoe. Crepe Soles. 3 J 384—SIZES—6 to 11. Wide widths. COLOR—Light Sand with Chocolate Brown. State size and numbers in shoe you wear. Low price, Postpaid… $2.95. Notably fine value in sporty, swagger, very good quality oxfords. They've got springy, fatigue-off-setting, wear-defying crepe rubber soles and heels that make walking a pleasure! Goodyear Welt constructed, (the best shoe-construction known!), of Side Leather finished to resemble Calf. Brass eyelets; leather skeleton linings. Smart shoes! Exceptional value. Goodyear Welts. Sensational VALUE. 3 J 359—SIZES—6 to 11. Widths D or E. COLOR—Sand with Brown. Please state size, width, and numbers printed in shoe you wear. Low price, Postpaid… $2.45. Men! This is the very first time Genuine Goodyear Welt constructed sport oxfords of this good quality have been priced so low! Sensational value! Made of good Chrome-tanned Leather, (Commonly known as Smoked Elk), with Side Leather trim. Composition soles that outwear most leather soles. Rubber heel-cushions. Fancy brass eyelets. Leather skeleton-linings. Great for golf, other sports, or general wear. Our Prices are GUARANTEED LOWEST! CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 174

P. 175

GENUINE KID LEATHER. Riveted Steel Arch Support. Choice $2.69 POSTPAID. Flexible Leather Soles. 3 J 1428—High Shoe. 3 J 1429—Oxford. SIZES—6 to 11. Wide widths. COLOR—Black. Please state size, style, and give all numbers printed in the shoe you are wearing… $2.69. We don't want you to judge these shoes by this, the lowest price we've ever quoted on shoes of this kind - - - they're not at all the sort you'd expect for so little. They're shoes built for the man who likes to be able to forget he has feet - - - medium-weight shoes for general street and dress wear. Splendidly made of soft, easy Genuine Kid Leather to give comfort and long wear, with steel arch shank to give relief to weak or fallen arches. Durable leather soles Goodyear-stitchdown-attached for flexibility. Rubber-cushioned heels. Counters guaranteed not to run over. And they're priced at far less than you've ever bought such shoes for at any time. Jumbo Last. E E E E For EASE! Genuine Kid Leather. 3 J 1338—High Shoe. 3 J 1339—Oxford. COLOR—Black. SIZES—6 to 12. Width EEEE. Please state size and all numbers printed in shoe you wear. Postpaid… $3.45. Here are shoes that have every quality feature we formerly put only into shoes at $4.50, shoes especially built to give comfort to those who require exceptional width across the ball of the foot. They're a new idea with us. You'll get everything you expect - - - and more - - - good-looking dressy shoes with the comfort of house slippers. Of smooth, shiny Genuine Kid Leather, the softest, most comfortable shoe leather known, on an extra wide, roomy last. Rubber-cushioned heels; guaranteed counters. Genuine Goodyear Welt Construction. Choice $3.45 POSTPAID. Genuine Kid Leather. Bal[moral] Style [or] "Congress". 3 J 1433—Lace, bal style; plain soft toe. 3 J 1434—Congress style; plain soft toe; elastic sides. COLOR—Black. SIZES—6 to 11. Wide widths. State size and numbers in shoe you wear… Postpaid $2.69. Supreme value! Extremely low, cut price. Good quality, good-looking shoes with steel arch support shanks to make arch hold its shape - - - shoes which give absolute comfort. Of soft, easy Genuine Kid Leather, splendidly made for long wear, with durable leather soles Goodyear-stitchdown-attached for flexibility. Rubber-cushioned heels. Guaranteed counters. Formerly $3.45 value. Choice $2.69 POSTPAID. Genuine KID $1.79 POSTPAID. Flexible Sole. 3 J 1703—SIZES—6 to 11. Wide widths. COLOR—Havana Brown. Please state size and all numbers printed in shoe you are wearing. Postpaid… $1.79. Lowest price ever. Excellent quality, ease-giving "Romeo" slippers. Of soft, fine, Genuine Kid Leather; elastic inserts, flexible Goodyear-stitchdown-attached leather soles, rubber heels. Boxed toe ends only. ARMY STYLE. $2.95 POSTPAID. Leather Sole. 3 J 1334—SIZES—6 to 11. Wide widths. COLOR—Tan. Please state size and all numbers printed in the shoe you are wearing. Rock-bottom price… $2.95. An army-style shoe, a shoe built for comfort, with a good Leather Sole that will give you very satisfactory service. That's a bargain - - - you'll agree with us. They're splendidly made of Side Leather Finished to Resemble Calf, and they're very neat in appearance. Have rubber-cushioned heels, counters guaranteed not to run over, soft-top toes, leather back-stay inside and out, leather insole, and uppers strongly-attached with four rows of stitching. Really remarkable value in shoes that will give the kind of service you'd like to get. CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 175

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Style and Quality at MONE-SAVING PRICES! CHOICE $1.29 PAIR up POSTPAID. Black Patent Leather. Extra Quality. 3 J 1041—TOTS' SIZES—5 to 8. No heel. Postpaid… $1.29. 3 J 1042—CHILDS' SIZES—8½ to 11. Rubber heel… $1.49. 3 J 1043—GIRLS' AND BOYS' SIZES—11½ to 2. Rubber heel. Postpaid… $1.69. Black Gunmetal Side Leather, finished to resemble Calf. 3 J 1064—TOTS' SIZES—5 to 8. No heel. Postpaid… $1.29. 3 J 1065—CHILDS' SIZES—8½ to 11. Rubber heel. $1.49. 3 J 1066—GIRLS' AND BOYS' SIZES—11½ to 2. Rubber heel. State size. Postpaid… $1.69. Quality oxfords for girls or small boys. Leather soles. Lines. Black Patent Leather. 3 J 957—TOTS' SIZES—5 to 8. No heel. Postpaid… $1.29. 3 J 956—CHILDS' SIZES—8½ to 11. Rubber heel… $1.49. 3 J 959—GIRLS' SIZES—11½ to 2. Rubber heel… $1.69. Sand-color Side Leather, finished to resemble Calf. 3 J 960—TOTS' SIZES—5 to 8. No heel. Postpaid… $1.29. 3 J 961—CHILDS' SIZES—8½ to 11. Rubber heel… $1.49. 3 J 962—GIRLS' SIZES—11½ to 2. Rubber heel… $1.69. Moccasin-effect. Flexible, extra quality leather soles. Guaranteed counter. Can't-stain leather lining throughout. We GUARANTEE SATISFACTION or Return Your Money AT ONCE. LATEST NOVELTIES… LOWEST PRICES. CHOICE $1.19 up POSTPAID. 3 J 963—TOTS' SIZES—5 to 8. No heel. Postpaid… $1.19. 3 J 964—CHILDREN'S SIZES—8½ to 11. Rubber heel. Price. Postpaid… $1.39. 3 J 965—GIRLS' SIZES—11½ to 2. Rubber heel. Low price, Postpaid… $1.59. COLOR—Black with Tan. Please state size and remember children's feet constantly grow. You couldn't want lovelier style, or get better value! Good quality, soft Patent Leather slippers with cutout appliques finished to resemble reptile. Chic buckles. Extra quality retanned leather stitch-down-attached flexible soles, leather heel linings. 3 J 935—TOTS' SIZES—5 to 8. No heel. Price, Postpaid… $1.19. 3 J 936—CHILDS' SIZES—8½ to 11. Rubber heel. Price, Postpaid… $1.39. 3 J 937—GIRLS' SIZES—11½ to 2. Rubber heel. Low price, Postpaid… $1.59. COLOR—Black. Please state size and catalog number. The price of these pretty little one-straps is very low. They're smartly styled on a comfortable wide-toed last, of soft, glossy Patent Leather, with attractive, cool, air-admitting cut-outs in vamps and quarters. Neat stitching. Buckled straps. Good quality leather soles are stitchdown-attached for flexibility. Leather lined throughout. Amazingly low priced. 3 J 904—TOTS' SIZES—5 to 8. No heel. Price… $1.29. 3 J 905—CHILDREN'S SIZES—8½ to 11. Rubber heel. Low price. Postpaid… $1.49. 3 J 906—GIRLS' SIZES—11½ to 2. Rubber heel. Low price. Postpaid… $1.69. COLOR—Black with Tan. Please state size. Formerly sold at "$1.59 up!" Smart ties of soft Patent Leather, trimmed with leather finished to resemble reptile Flexible, stitchdown-attached, leather soles. Unusual value! Special Bargain! CHOICE 89¢ PAIR up POSTPAID. Oxfords. 3 J 1130—TOTS' SIZES—5 to 8. No heel. Postpaid… 89¢. 3 J 1131—CHILDS' SIZES—8½ to 11. Rubber heel… 94¢. 3 J 1132—GIRLS' AND BOYS' SIZES—11½ to 2. Rubber heel. Price, Postpaid… $1.00. High Shoes. 3 J 1133—TOTS' SIZES—5 to 8. No heels… 89¢. 3 J 1134—CHILDS' SIZES—8½ to 11. Rubber heel. Price, Postpaid… 94¢. 3 J 1135—GIRLS' AND BOYS' SIZES—11½ to 2. Rubber heel. Price, Postpaid… $1.00. COLOR—Black. State size. Mothers! The flexible stitchdown-attached soles of these nice-looking, strongly made shoes, are of No-mark Composition that does not mark floors and will give long wear. Of Side Leather, finished to resemble Calf. Heel linings only. PERFECT FIT GUARANTEED. SEE PAGE 190. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 182

P. 183

REAL SAVINGS ON INFANTS' and CHILDRENS SHOES. 3 J 966—TOTS' SIZES—5 to 8. No heel. Price, Postpaid… 89¢. 3 J 967—CHILD'S SIZES—8½ to 11. Rubber heel… $1.15. 3 J 968—GIRLS' SIZES—11½ to 2. Rubber heel… $1.29. COLOR—Black; Silver and Brown trim. Please state size. Way under last year's price. Of Patent Leather. Vamp appliques of Leather finished to resemble Reptile. Leather soles. Unlined. 3 J 926—TOTS' SIZES—5 to 8. No heel. Price, Postpaid… 89¢. 3 J 927—CHILD'S SIZES—8½ to 11. Rubber heel… $1.16. 3 J 928—GIRLS' SIZES—11½ to 2. Rubber heel… $1.29. COLOR—Black; Silver and Brown trim. Please state size. Big cut in price! Of Patent Leather, trimmed with Leather finished to resemble Reptile. Flexible leather soles. Unlined. 3 J 954—TOTS' SIZES—5 to 8. No heel. Price, Postpaid… $1.39. 3 J 955—CHILDREN'S SIZES—8½ to 11. Rubber heel… $1.59. 3 J 956—GIRLS' SIZES—11½ to 2. Rubber heel. Postpaid… $1.79. COLOR—Black State size. Fine quality. Of Patent Leather. Fancy leather trim. Leather sole. 3 J 951—TOTS' SIZES—5 to 8. No heel… $1.49. 3 J 952—CHILDREN'S SIZES—8½ to 11. Rubber heel. Price, Postpaid… $1.79. 3 J 953—GIRLS' SIZES—11½ to 2. Rubber heel. Low price, Postpaid… $1.99. COLOR—Black with Brown. State size. Latest, good quality oxford. Of soft Patent Leather, with Leather finished to resemble Reptile. Underlaid cut-outs. Flexible, extra Quality retanned leather soles. Fine value! BARGAIN! CHOICE 69¢ PAIR up POSTPAID. 3 J 941—Sandal style. 3 J 1059—Oxford. TOT'S SIZES—5 to 8. No heel. Postpaid… 69¢. 3 J 942—Sandal style. 3 J 1060—Oxford. CHILD'S SIZES—8½ to 11. Rubber heel. Price, Postpaid… 85¢. 3 J 943—Sandal style. 3 J 1061—Oxford. GIRLS' AND BOYS' SIZES—11½ to 2. Rubber heel. Price… 98¢. COLOR—Tan. State size. A sensationally low price. Good quality. Of durable Leather finished to resemble Calf. Flexible, durable Composition soles. Guaranteed counters. Unlined. 3 J 907—TOT'S SIZES—5 to 8. No heel. Price… $1.29. 3 J 908—CHILD'S SIZES—8½ to 11. Rubber heel… $1.49. 3 J 909—GIRLS' and BOYS' SIZES—11½ to 2. Rubber heel… $1.69. COLOR—Black with Sand. Please state size. A big bargain! Of Patent Leather. Quarters of Sand-colored side leather finished to resemble calf. Flexible stitchdown-attached leather soles; leather heel linings. 3 J 929—TOTS' SIZES—5 to 8. No heel. Price… 88¢. 3 J 930—CHILDREN'S SIZES—8½ to 11. Rubber heel… $1.09. 3 J 931—GIRLS' and BOYS' SIZES—11½ to 2. Rubber heel… $1.27. COLOR—Suntan. Please state size. At a remarkably low price. Stylish, long-wearing oxfords of Side Leather finished to resemble Calf. Boxed at toe-end. Perforations. Durable "No-mark" Composition soles. Leather heel lining. Balance unlined. A real buy. 3 J 901—TOTS' SIZES—5 to 8. No heel… $1.09. 3 J 902—CHILDREN'S SIZES—8½ to 11. Rubber heel… $1.29. 3 J 903—GIRLS' SIZES—11½ to 2. Rubber heel. Postpaid… $1.49. COLOR—Tan with Brown. State size. A special bargain at a considerably higher price in our Winter catalog - - - a wonder-bargain now. Dandy oxfords of Side Leather finished to resemble Calf, with long-wearing "No-mark" Composition soles. Leather quarter-linings. Balance unlined. Special VALUE! 3 J 938—TOTS' SIZES—5 to 8. Postpaid… $1.37. 3 J 939—CHILDREN'S SIZES—8½ to 11. Price… $1.57. 3 J 940—GIRLS' SIZES—11½ to 2. Low price, Postpaid… $1.77. COLOR—Suntan with Tan. Please state size. An attractive crepe-soled oxford, very easy on the youngster's feet, and very long-wearing. Made of Side Leather finished to resemble Calf, with springy Crepe Rubber soles. Guaranteed counters. Leather counter-lining; balance unlined. We Guarantee LOWEST PRICES. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials as described. Page 183

P. 184

"Glorious Girl" (Reg. U.S. Pat. Off.) Shoes. SIZES 1 to 7. COLLEGIATE STYLES—BIGGEST VALUES! WISCONSIN, CALIFORNIA, MICHIGAN, WELLESLY, IOWA STATE U[NIVERSITY], PENNSYLVANIA, OHIO, KANSAS, FLORIDA, NEW YORK U[NIVERSITY], ILLINOIS, WASHINGTON, MISSOURI, ST. MARY'S OF T[HE WOODS], INDIANA, MINNESOTA, TEXAS U[NIVERSITY]. Choice of Sea-sand or Patent. (A) 3 J 1189—Sea-sand with Blonde. 3 J 1190—Patent with Blonde. SIZES—1 to 7. Widths C, D, or E. State size, width, and all numbers in shoe you wear. Postpaid… $2.99. The miss who's been paying us $4.00 for her shoes, or who's been buying them elsewhere at $5.00 or $6.00, will find in these lovely, genteel-looking one-straps, the good quality she's accustomed to, and style the smartest Michigan Boulevard shops might envy. Of fine, soft Patent Leather, or smooth Kid Leather, with slender, appliques of leather finished to resemble reptile, blonde leather lacings, openwork cutouts, blonde stitching. Leather quarter linings. Good leather soles. Junior Louis covered heel. Lovely "Ties" - - - Bargains! (B) 3 J 1170—SIZES—1 to 7. Wide widths. COLOR—Black with Tan. State size and all numbers printed in shoe you wear. Price, Postpaid… $1.98. A lovely shoe for the miss, here sold at a very low price - - - a real bargain! Youthful, healthful, and attractive, yet comfortable and healthful, too. Of soft Patent Leather with appliques of leather finished to resemble reptile, openwork cutouts at each side, and blonde stitching. Good quality leather soles. Low, rubber-cushioned heel. Durable Won't-stain quarter lining. At this low price every miss should have a pair. Attractive "Tulip" Tongue. (C) 3 J 1159—SIZES—1 to 7. Widths C, D, or E. COLOR—Black with Blonde. State size, width, and all numbers printed in shoe you are wearing. Postpaid… $2.95. New-mode one-eyelet ties with style, individuality, distinction - - - shoes we'd ordinarily sell at $4.00, yet see the new, low price! Artistically fashioned of soft Patent Leather with a very ornate cutout design with blonde underlays, perforations, and a new "tulip" tongue. Can't-stain leather quarter linings. Covered low heels, with Composition cushions. Wide ribbon ties. A big bargain. Low Priced One-straps. (D) 3 J 1169—SIZES—1 to 7. Wide widths. COLORS—Black with Blonde. State size and all numbers in shoe you wear. Low price, Postpaid… $1.98. They're extremely low priced for shoes so stylish and durable! Excellent in style, and wonderful in value - - - shoes that any miss can wear and will enjoy wearing. Neat-looking, practical one-straps made of soft glossy Patent Leather, with cutouts and large punched perforations underlaid with blonde leather, finished to resemble reptile. Attractive colored stitching. Durable won't-stain quarter linings. Good leather soles. Low, rubber-cushioned heels. Ultra Modish - - - Fine Quality. (E) 3 J 1158—SIZES—1 to 7 only. Widths, C, D, or E. COLORS—Black with Blonde. State size, width, and all numbers printed in shoe you are wearing. Price… $2.98. The most eye-delighting, fashionable slippers on which a maid "ever set eyes", yet the price is modesty itself! They're fine quality shoes of soft, shiny Patent Leather, with toe-tips, quarter appliques and straps of leather finished to resemble reptile. Open-work cutouts in quarters; attractive center buckle. Fine quality leather soles; low covered heels have Composition cushions. "Can't-stain" leather quarter linings. Guaranteed counters. Up-to-the-Minute STYLES! For DRESS or SPORT WEAR. Smart! Sensational Value! (F) 3 J 1151—SIZES—1 to 7. Wide widths. COLOR—Light Sand with Russet Brown. State size and all numbers in shoe you wear. Postpaid… $2.79. To the Miss looking for a "real buy" in fine quality oxfords that are very smart, sporty, and ultra comfortable, we recommend these! They're made of Chrome-tanned Leather, commonly known as Smoked Elk, and have springy, "easy-on-feet" crepe Rubber soles and heels. The artistic "wing" scroll appliques, smartly scalloped and perforated, are of leather finished to resemble calf. Brown stitching. Can't-stain leather quarter and tongue linings. Huge value! Very New! Collegiate! (G) 3 J 1152—SIZES—1 to 7. Wide widths. COLOR—Light Sand with Brown and Blonde trim. State size and all numbers in shoe you wear. Price… $2.98. In the parlance of almost any college girl "they're keen" - - - and that means everything desirable! Fine quality shoes, made in newest dressy, semi-sport style, of Chrome tanned leather, commonly known as Smoked Elk. Brown leather tongue. Buckled strap and appliques of blonde leather finished to resemble reptile. Long wearing crepe rubber soles and heels. Can't stain leather quarter and tongue linings. Splendid value! Perfect Fit Guaranteed! "How to Measure" See Page 190. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 184

P. 185

NEW LOW PRICES! Our Famous "Glorious Girl" (Reg. U.S. Pat. Off.) Shoes. Sizes 1 to 7. Wonderful Quality! 3 J 1187—SIZES—1 to 7. Widths C, D, or E. COLOR—Black with Blonde. State size, width, and all numbers in shoe you wear. Low price, Postpaid… $2.98. One of our better "Glorious Girl" slippers, made in popular T-strap style of fine, soft Patent Leather, with dressy pointed toe, and graceful though not very high, covered Junior Louis heel every girl delights in wearing. Openwork cutouts, on vamps and sides outlined with blonde stitching, and blonde underlays beneath oblong laced-effect cutouts and punch perforations. Fastenette buckle. Fine quality leather soles; Composition heel cushions. Guaranteed counters. Entirely lined with "Can't-stain" leather. Fine quality shoes, moderately priced! 3 J 1184—SIZES—1 to 7. Wide widths. COLOR—Black with Tan. Please state size, and all numbers printed in shoe you wear. Low price, Postpaid… $1.95. It is bargains such as these, and merchandise which proves its worth in wear, that convince our customers that the Chicago Mail Order Companys' prices are lowest! The style and the materials in these chic one-straps, are such that you'll wonder how we can price them so very low. They're pretty slippers made of soft, shiny Patent Leather, with modish appliques of leather finished to resemble reptile. Very attractive openwork cutouts in vamps and quarters. Neat black stitching. Low, rubber-cushioned heels; durable leather soles. Amazing value! Satisfaction guaranteed. STYLISH. Covered Heel. 3 J 1178—SIZES—1 to 7 only. Wide widths. COLOR—Black with Blonde. Please state size and all numbers printed in shoe you are wearing… $1.99. Very, very rarely can you purchase such charming, modish footwear with covered heels, at the low price we quote on these one-straps. They're stylish, youthful slippers made on a square-toed last, of soft, smooth Patent Leather, with Blonde underlays beneath the attractive cutouts. The straps are fastened with metal fastenette buckles. Low, covered heels have Composition Cushions. Durable leather soles. Black grosgrain ribbon bindings. Counters are guaranteed not to run over. Truly sensational value in a dressy one-strap and a bargain worth remembering when your daughter needs new footwear for spring or summer. Buy These - - - And Save! Patent or Gunmetal. 3 J 1180—Patent Leather. 3 J 1181—Black Gunmetal Side Leather, finished to resemble calf. SIZES—1 to 7. Widths D or E. Please state catalog number, size, width, and all numbers printed in the shoe you are wearing. Low price, Postpaid… $1.97. One of the biggest bargains in this bargain-crammed catalog! The price of these smart oxfords is exceedingly low - - - and they're really wonderful quality for the money. Good looking footwear that will delight any miss, built for her health and comfort, of the durable leathers named above. They're trimmed with black leather finished to resemble reptile. Creased vamps. Have low rubber-cushioned heels, and durable leather soles. Won't-stain "skeleton" linings. Counters are guaranteed not to run over. Real value at our money-saving, record-breaking low price. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 185

P. 188

For WORK or DRESS BOYS' SHOES [— LOWEST PRICES!] For Extra Wear. RIVETED VAMP. NO-MARK COMPOSITION SOLE. 3 J 1271—SIZES—10 to 13½. Low price, Postpaid… $1.99. 3 J 1272—SIZES—1 to 6. Low price, Postpaid… $2.39. COLOR—Black. Wide widths. Please state size. A quality service shoe for boys - - - more wear and more satisfaction! The acme of remarkable value at this price! Constructed of Full Grain Retanned Leather, the most durable part of the skin, double-tanned to make it tougher. Full length "No-mark" Composition sole that outwears most leather soles, and will not mark floors, overlies a leather halfsole. Leather innersole. Rubber heel. Riveted vamp. Guaranteed counter. Big VALUE. Chrome-tanned Leather Soles and Heels. 3 J 1209—SIZES—1 to 6. Wide widths. COLOR—Brown. State size. Low price, Postpaid… $1.98. Strong long-wearing shoes, practically "boy proof" and colossal value. Last year these shoes cost almost half a dollar more than this new low price. Made in blucher laceover style, of Waxed Split Cowhide Leather, with extra heavy Chrome Tanned Leather soles and heels. Triple-stitched vamps. Wide toes. Guaranteed counters. Unlined. Special BARGAIN. Long-wearing Composition Sole. 3 J 1269—SIZES—10 to 13½. Low price, Postpaid… $1.59. 3 J 1270—SIZES—1 to 6. Low price, Postpaid… $1.79. COLOR—Golden Brown. Wide widths. Please state size. One of the greatest money-saving values we have ever offered! Sturdy well-built service shoes we defy competition to beat, or meet! A bargain we urge economical parents not to pass by! These husky shoes are made of Waxed Split Cowhide Leather, tough grain leather tips. In wide-toed blucher laceover style. Composition soles that outwear ordinary leather soles, and rubber heels. Guaranteed counters. Unlined. Dandy for work or play, and a remarkable bargain! LEATHER SOLE. 3 J 1241—Tan. 3 J 1242—Black. SIZES—9 to 13½. Wide widths. Low price, Postpaid… $1.99. 3 J 1243—Tan. 3 J 1244—Black. SIZES—1 to 6. Wide widths. Low price, Postpaid… $2.49. Parents! A stupendous bargain it boys' dressy, durable shoes! Of serviceable Side Leather, finished to resemble Calf, with sturdier Leather Soles than you ordinarily get at this price Rubber-cushioned heels. Neat perforations, stitching. Leather back-reinforcements. Good shoes, fine for dress school, or general wear. Extra VALUE. Long-wearing Composition Sole. 3 J 1251—SIZES—9 to 13½. Wide widths. Low price, Postpaid… $1.29. 3 J 1252—SIZES—1 to 6. Wide widths… $1.45. COLOR—Brown. Please state size. Absolutely America's Best Value in boy's play, school, or work shoes! 18% less than our own last price. Sturdily made of Waxed Cowhide Leather, with a tough grain leather scout tip, Composition wearproof sole and heel. Leather reinforcement at back. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 188

P. 189

[BOYS' SHOES —] LOWEST PRICES! For SPORT or SERVICE. BOYS! DON’T MISS THE BIG CONTEST. SEE PAGE 186. RUGGED SOLES. Extra Good Value. 3 J 1532—SMALL BOYS' SIZES—11 to 2. Postpaid… 89¢. 3 J 1533—BOYS' SIZES—2½ to 6. Price, Postpaid… 99¢. COLOR—Suntan with Brown. Please state size. Shoes in this "boy-proof" quality are usually sold for much more. They're general service shoes, well made of super-sturdy, heavy Duck - - - light, cool, long-wearing. Rubber lace-stays, ankle-patches, and award sole-extensions. Heavy corrugated rubber soles and heels. Toe ad sole at front, overlaid with thick rubber reinforcements. Will give perfect satisfaction, we guarantee it. Indian design on side. VISOR Included with this Pair. For Little And Big Boys. 3 J 1536—SIZES—11 to 2. Low price, Postpaid… 99¢. 3 J 1537—SIZES—2½ to 6. Low price, Postpaid… $1.09. 3 J 1538—LARGE BOYS'—6 to 10. Low price, Postpaid… $1.19. COLOR—White with Black. State size. Low bed-rock prices on these new-style, improved-quality sport shoes. Of strong White Canvas, picturing various athletic activities. Have contrasting rubber-lace and side-stays, side reinforcements, toe-protectors, ankle patches, and upward sole-extensions. Sure-grip moulded type rubber soles of durable rubber. Sport visor included with each pair. 3 J 1501—LITTLE BOYS' SIZES—11 to 2. Postpaid… $1.13. 3 J 1502—BOYS' SIZES—2½ to 6. Price, Postpaid… $1.23. COLOR—Sand with Brown. State size. Lowest price ever, on these quality canvas oxfords - - - oxfords that will stand hard wear. Sturdy, well made, with very thick, good quality rubber soles and heels. Give long service and a shock-absorbing, noiseless tread. Brown rubber shield tip, saddle, back-stay, and up-ward sole extension. Lined. Really an unusual value! Correct Shoes for Boys and Little Fellows! Genuine Bargain! 3 J 1264—SMALL BOYS' SIZES—6 to 10. Postpaid… $1.29. 3 J 1265—BOYS' SIZES—10½ to 2. Price, Postpaid… $1.49. Extra wear No-mark Composition soles, have these well made, dependable oxfords for Junior. Of good Side Leather, finished to resemble Calf. Rubber heels. Guaranteed counters. Leather quarter lined. COLOR—Black. 3 J 1229—SMALL BOYS' SIZES—6 to 10… $1.49. 3 J 1230—BOYS' SIZES—10½ to 2. Price… $1.69. COLOR—Black. State size. Extra quality leather soles have these stylish oxfords of Side Leather finished to resemble Scotch Grain. Patent leather tips and trim. Rubber heels. Leather quarter lined. 3 J 1257—SMALL BOYS' SIZES—6 to 10. No heel. Low price… $1.79. 3 J 1258—BOYS' SIZES—10½ to 2. Crepe heel… $1.99. COLOR—Suntan with Sand. Please state size. Sturdy Crepe rubber soles, heels. Strong, Chrome-tanned Leather uppers. Extra big value? Extra Quality Leather Sole. 3 J 1249—SMALL BOYS' SIZES—6 to 10. Postpaid… $1.69. 3 J 1250—BOYS' SIZES—10½ to 2. Postpaid… $1.89. COLOR—Black. State size. High grade oxfords, low priced. Of Side Leather, finished to resemble Calf. Fine quality flexible leather soles; rubber heels. Leather lined. "How to Measure" See Page 190. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 189

P. 200

"HOMESTEAD" (Reg. U.S. Pat. Off.) PORTABLE PHONOGRAPH and 6 Records. Greatest Value Ever $9.48. Take Music With You Wherever You Go. 3 P 15851¼—Last season, at $10.98, this portable phonograph and three records was sensational value - - - now we cut the price $1.00 and give you six records, making it colossal value! It's the easy-to-carry, compact and sturdy Homestead Phonograph that plays two sides of a record on one winding. Has a fine tonechamber, speed regulator, needlebox, and nickeled metal fittings inside and out. Strong, very attractive Wooden case about 13½ x 11 x 6½ inches, covered with Rose-colored Imitation Leather. Strong, leather-covered handle. Record-holder in cover for 12 records. With it you get six 10-inch records. Truly a splendid bargain - - - buy your phonograph now. Low price, Postpaid… Complete $9.48. "HOMESTEAD" (Reg. U.S. Pat. Off.) PHONOGRAPH RECORDS. Here you get durable, full 10-inch size Homestead Phonograph records for an amazingly low price. They're carefully cut to insure pure tone. Two selection; on each record. 4 for 89¢ POSTPAID. Vocal Records. 3 T 15982—Should I. (When I Meet My Sunshine). 3 T 15984—Sunny Side Up. (Everybody Seems to Have Somebody But Me). 3 T 15985—Happy Days are Here Again. (She's Just the Baby for Me.) 3 T 15965—Painting the Clouds with Sunshine. (In Springtime.) 3 T 15968—I Get the Blues When It Rains. (To Have, To Hold, Then Lose You.) 3 T 15976—Honey. (Everyone Loves Me But You.) 3 T 15962—Little White Lies. (Sweet Kentucky Nights.) 3 T 15963—Swinging in a Hammock. (Drifting with the Crowd.) 3 T 15992—Absent. (Thinking I Hear Thee Call). (Rock of Ages.) 3 T 16000—Hello Young Lindy. (It's the Same the Whole World Over.) 3 T 16008—I Remember You From Somewhere. (Poor Little Branded Rose.) 3 T 16014—I Love You So Much. (Wonderful Sweetheart.) 3 T 16015—Around The Corner. (That's My Mary.) 3 T 16016—Just a Little Closer. (Sleepy Bye-bye Time.) 3 T 16017—So Beats My Heart For You. (I'm Just as Lonely as You.) 3 T 16018—Since They Are All Playing Miniature Golf. (Walking Through a Field of Daisies.) 3 T 16019—I Still Get A Thrill. (It's You I Adore.) 3 T 16020—Confessin' That I Love You. (Lonely Only Just For You.) 3 T 16021—Dancing With Tears in My Eyes. (Why Not Come Over Tonight.) 3 T 16022—If I Had a Girl Like You. (Tell Me You Care.) 3 T 16023—Little Sunshine. (Parlor, Bedroom, and Bath.) 3 T 16024—My Future Just Passed. (Teasin' Me.) 3 T 16025—Tomorrow is Another Day. (So Silly in Sicily.) 3 T 16027—What's the Use? (Oh How I'd Like to Be.) 3 T 16029—You Brought a New Kind of Love to M. (Somebody's Gonna Get You.) 3 T 15986—Crying for the Carolines. (My Little Dixie Home.) Comic Records. 3 T 16062—Bum Song No. 5— (The Wanderer's Warning). 3 T 16066—Bum Song No. 6— (I'm Riding the Blinds on a Train Headed West.) 3 T 16068—I Don't Work for a Living. (The Return of the Gay Caballero.) 3 T 16508—Blue Yodel No. 1. (In the Jail House Now.) 3 T 16058—My Carolina Sunshine Girl. (Yodeling Them Blues Away.) 3 T 16059—When the Roses Bloom for the Bootlegger. (Miss Moonshine.) 3 T 16091—On the Red River Shore. (A Home on the Range.) 3 T 16092—The Cat's Whiskers. (Sagebrush Dance.) 3 T 16095—Black Cat Rag. (Saturday Night Rub.) 3 T 16096—Nancy Jane. (You Can't Get Enough of That Stuff.) 3 T 16097—Guitar Rag. (Pig-meat Strut.) 3 T 16098—Papa's Getting Hot. (That's the Way She Likes It.) 3 T 16099—Somebody's Been Using that Thing. (Eagle Riding Papa.) 3 T 16100—The Duck's Yas Yas Yas. (Then My Girl's in Town.) 3 T 16101—Six Shooter Blues. (You Got Me In This Mess.) 3 T 16102—The Old Chisholm Trail. (The Wandering Cowboy.) 3 T 16138—Blue Yodel No. 5. (When Bill Hilly Plays a Hill Billy.) 3 T 16140—Blue Yodel No. 6. (Smoky Mountain Bill.) 3 T 16143—California Blues. (Going Back to Texas.) 3 T 16147—Carry Me Back to the Mountains. (I'll Never See My Darling.) 3 T 16148—Clementine The Bargain Queen. (Lady That's Known as Lou.) 3 T 16150—Daddy and Home. (Left My Gal in the Mountains.) 3 T 16153—Everybody Does It in Hawaii. (Hill Billy Courtship.) 3 T 16154—Farm Relief Song. (Great Grand Dad.) 3 T 16155—Frankie and Johnny. (The Prison Warden's Secret.) Old Tunes, Hymns, and Spirituals. 3 T 16156—Golden Slippers. (The Moon Shines Upon the Mountains.) 3 T 16093—Where We Never Grow Old. (When They Ring Those Golden Bells.) 3 T 16094—When He Died He Got A Home In Hell. (Glad I Counted The Cost.) 3 T 16106—I Know I'll Meet My Mother. (Mother Kiss Your Darling.) 3 T 16108—The Old Rugged Cross. (On the Sea of Life.) 3 T 16114—Birmingham Jail. (The Prisoner and the Rose.) 3 T 16116—Down Among the Budding Roses. (My Father Don't Love Me.) 3 T 16118—My Happy Home I Left in Caroline. (Please Daddy Come Home.) 3 T 16122—Will the Circle Be Unbroken. (The Better Home.) 3 T 16126—The Resurrection Morning. (Life's Railway to heaven.) 3 T 16128—Blessed Be the Tie That Binds. (Fight on, Your Time Ain't Long.) 3 T 16131—Sleep On Mother. (Them Bones Walking Around.) 3 T 16134—I Love Thy Church, Oh Lord. (Heaven Belongs to You.) Dance Records. 3 T 15998—Happy Days are Here Again. (Love In My Heart.) 3 T 15999—Tip-toe Thru the Tulips. (What Will I Do Without You Sweetheart.) 3 T 16009—The One I Love Just Can't Be Bothered With Me. (Without You.) 3 T 16031—So Beats My Heart For You. (Mandarin Serenade.) 3 T 16033—Hittin' The Bottle. (The Princeton Prance.) 3 T 16035—What's The Use? (No One Loves Me.) 3 T 16037—When Love Comes In the Moonlight. (Loving But You.) 3 T 16039—In Memory of You. (Making Believe.) 3 T 16069—Tomorrow Is Another Day. (Let's Start All Over Again.) 3 T 16070—Hooray For Baby and Me. (I Know I Love You Truly.) 3 T 16071—Rambling Wreck From Georgia Tech. (Washington and Lee Swing.) 3 T 16072—I Still Get A Thrill. (Let's Be Sweethearts Now.) 3 T 16073—It's Are You To-night in Hawaii. (I'll Sing a Love Song) 3 T 16074—It's Easy to Fall In Love. (I'm a Slave to Love.) Hawaiian Music. 3 T 16412—My Blue Heaven. (By the Calm Hawaiian Sea.) 3 T 16414—My Blue Ridge Mountain Queen. (Down in Waikiki.) 3 T 16415—Carolina Moon. (Sweethearts on Parade.) 3 T 16001—I'm Just a Vagabond Lover. (Hawaiian Memories.) 3 T 16075—Little White Lies. (Sweet Kentucky Night.) 3 T 16076—Swinging in a Hammock. (Strolling Down the Sands of Waikiki.) 3 T 16077—Down the River of Golden Dreams. (Sleepy Bye-bye Time.) 3 T 16078—Hawaiian Rose. (My Hawaiian Star.) 3 T 16079—Honolulu Home Sweet Home. Dreamy Hawaii.) 3 T 16080—Honolulu Sweetheart. (My Own Iona.) BOSTON BAGS. Durable and PRICED LOW! Very Inexpensive. 3 T 15553—Big value! Of Black Imitation Leather finished to resemble patent leather. Buckled leather straps. Metal bottom-knobs. About 14 x 5 x 9 ins… 49¢. Extra Well Made. 3 T 15895—Large, roomy Boston Bag, extra well made of good quality Imitation Leather. Waterproof lining. Strong handles. Key lock. About 15 x 5 x 9 inches. Name plate. Splendid value! COLORS—Brown, or Black. State color… 98¢. UTILITY BAG! WATERPROOF LINING. 3 T 15869—Neat, low priced, convenient utility bag of Imitation Leather finished to resemble patent leather. Rubberized waterproof lining makes it possible to carry damp articles. Two handles; snap closing. About 12½ x 12 inches. For bathing suits, baby things, etc. COLOR—Black. Postpaid… 45¢. BRIEF CASES BARGAIN! Name STAMPED IN GOLD FREE! Good Quality Imitation Leather. 3 T 16839—2-pockets… $1.59. 3 T 16838—3-pockets… $1.98. Well made. 15⅞ x 10½ ins. Snap and key lock. PRINT name wanted. COLORS—Black or Brown. State color. Genuine Cowhide Leather. 3 T 16840—2-pockets. Price… $2.98. 3 T 16846—4-pockets. Price… $3.98. Metal top-bar. Strong lock. About 15½ x 11 ins. Black or Brown. State color. Please PRINT name to be stamped. WE PAY POSTAGE ON EVERYTHING. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 200

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EXCLUSIVE, IMPORTED NECKWEAR. CORRECT STYLES! LOWEST PRICES! Fashion's Newest! HAND-BEADED. COLLAR AND CUFF SET. 3 M 11945—Stylish and attractive! Imported collar and cuff set of All Silk Georgette, hand beaded in allover design. Tiny imitation pearl and harmonizing colored beads, and long white transparent heads, all of Glass. Big value! COLORS—Red, Navy Blue, Medium Green, or Beige Tan; White and harmonizing beads. State color… Set $1.98. COLLAR. 3 M 11946—New and modish! Imported collar of Net, with attractive hand-beaded design in shiny, opaque Glass beads. Splendid value! COLORS—Black and Red beads, or White and Black beads, both on White Net. Please state color. Low price, Postpaid… 98¢. COLLAR and CUFF SET. Chic! 3 M 3875—It's the newest in neckwear, and very smart. This classy-looking, dainty imported collar and cuff set will add just a lovely touch to any frock! It's made of Net, with smart cord-embroidered design. Collar has "bow-tie" finish. A real buy at our very moderate price - - - worth much more than we ask for it! Truly a bargain. COLOR—Ecru. Low price, Postpaid… Set 49¢. A Beauty. Embroidered Batiste and Lace Collar. 3 M 3896—Beautiful and beautifies any frock. Lovely slip-over collar or yoke. Of rich-looking Embroidered Batiste and Venise Lace. Wonder value! Worth much more than the small amount we ask. COLOR—Rosewood (rose-tinted tan). Low Price, Postpaid… 79¢. VESTEE and CUFF SET. 3 M 3897—An old frock or suit may win complimentary acclaim as "new," if you rejuvenate it with this charming, extremely low priced vestee and cuff set. It's made of Mercerized Net, with an attractive cord-embroidered design. A pretty set, priced very low. Fine value! Buy a set—you'll find it very useful and smart. Extra good value. COLOR—Ecru. Low price, Postpaid… Set 49¢. Pretty! COLLAR and CUFF SET. 3 M 3873—This imported collar and cuff set costs very little, yet makes "all kinds" of difference, for it gives that touch of daintiness that means so much to your appearance. In popular fichu-effect, of Cord-embroidered Net. Mother-of-pearl patterned Celluloid slide. COLOR—Cream… Set 49¢. Popular SWEETHEART STYLES! COLLAR and CUFF SET. 3 M 3862—Still as popular as ever, are the "Sweetheart" style collar and cuff sets! Here's a very pretty imported set, marvelous value at our low price. Of Cord-embroidered Net, with Venise lace insert in collar. COLOR—Ecru. Low price. Postpaid… Set 49¢. Dainty COLLAR. 3 M 3856— Imported "Sweetheart" collar, very low priced! Of Net with a Mercerized-cord Embroidered floral design, and embroidered fabric appliqued in Irish point effect. COLOR—Ecru. Postpaid… 35¢. Beautiful EMBROIDERED NEW COLLAR. 3 M 3854—This dressy imported slipover collar and jabot has much of the ornate beauty of princess lace. It's made of Net with Mercerized Embroidery and White Rayon Cord designs, that are unusually pretty. Extraordinary fine quality - - - extraordinarily low priced, desirability considered. COLOR—Ecru. Low price, Postpaid… 69¢. NEW "Bow" Jabot. 3 M 13861 — One of the newest dictates of Dame Fashion in the realm of "what's smart" in neckwear. Fancy "bow" jabot of fine Net, with lovely Mercerized Embroidered floral design, outlined in lustrous white Rayon. Rich-looking, dressy, smart, and priced most reasonably. A very good buy. COLOR—Cream. Low price, Postpaid… 49¢. Embroidered NET COLLAR. Bargain. 3 M 3868—A pretty Imported collar - - - yours for a mere trifle. Made of Net, Rayon-corded, and Mercerized-embroidered in a pleasing floral design. COLOR—Ecru. Low price, Postpaid… 29¢. JABOT and COLLAR. 3 M 3874—Imported! Of plain and embroidered Net; insert and edging of Venise lace. Big value. COLOR—Ecru. Low price… 79¢. COLLAR and CUFF SET. Lovely! 3 M 3876—Lovely! Imported jabot collar and cuffs of fine Ecru Net, with beautiful white Rayon corded and embroidered design. Rayon cord "hemstitching" near edge. Postpaid… Set 79¢. Smart! COLLAR and CUFF SET. 3 M 3898—Imported from Europe for you, Milady, is this new and exquisite collar and cuff set. It's made of Net, Rayon-corded and Mercerized-embroidered in beautiful floral design, with dainty appliqued and embroidered Georgette inserts in collar and cuffs. Very charming, and a much better set than you could buy elsewhere for the money. COLOR—Rosewood (rose-tinted tan). Low price, Postpaid… Set 98¢. SPECIAL VALUE! JABOT COLLAR. 3 M 3857—Good looking, neat, and unbelievably low-priced is this imported jabot collar. Of Cord-embroidered Net in a pretty floral design, with Venise lace medallion above jabot tab. Big value, undeniably. COLOR—Ecru. Low price, Postpaid… 29¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 201

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Smart GLOVES for Women! Guaranteed LOWEST PRICES! HOW TO MEASURE. Hold your hand flat, with fingers together. Draw tape over knuckles closely, but NOT tightly. The number of inches your hand measures is the size glove you wear. IMPORTED Suede-finish Fabric. 3 K 6006—HALF SIZES—6 to 8½ only. Attractive, imported gloves of medium weight Suede-finished Cotton Fabric. Rayon embroidered, appliqued cuffs. COLORS—Light Tan, Cocoa Brown, or Pearl Gray. Please state size and color. Price, Postpaid… 55¢. Flare Cuffs! CHIC! 3 K 6013—HALF SIZES—6 to 8½ only. Price cut on these chic, imported, good quality, medium heavy Suede-finished Cotton Fabric gloves. Two-tone rayon embroidery on backs and appliqued, flared cuffs. One clasp. COLORS—Dark Tan, Pearl Gray or Medium Tan. State size, color. Low price, Postpaid… 69¢. FINE QUALITY IMPORTED LAMBSKIN. Outstanding Value! 3 K 6007—HALF SIZES—6 to 8 only. A real bargain in beautiful imported gloves! Of soft, pliable, good quality, smooth Imported Lambskin. Two-tone rayon embroidered backs and underlaid cuffs. Excellent-fitting. Excellent value! COLORS—Black, Medium Brown, or Dark Tan. Please state size and color… $1.98. IMPORTED Mercerized Lisle. 3 K 6004—HALF SIZES—6 to 8½ only. 20¢ less than last Spring! Of fine, lustrous, Mercerized Lisle. Two-tone rayon embroidery. Extra good value. COLORS—Light Tan, or Medium Gray. State size and color. Low price, Postpaid… 39¢. IMPORTED Suede-finish FABRIC. 3 K 6008—HALF SIZES—6 to 8½ only. Great value! Modestly priced, but smart, Imported Medium Weight Suede-finished Cotton Fabric 12-in. "slip-on" gauntlets. Two-tone rayon embroidery on backs and appliqued cuffs. COLORS—Pearl Gray, Medium Tan, Dark Tan, or Eggshell White. State size and color. Price, Postpaid… 55¢. WONDER VALUE! Imported Suede-Finish Fabric. 3 K 6001—HALF SIZES—6 to 9 only. Pretty, medium weight imported Suede-finished Cotton Fabric gloves. Two-tone rayon-embroidered cuffs and backs. One-clasp style, Excellent value! COLORS—Pearl Gray, Light Tan, or Dark Tan. State size and color… 45¢. Quality BARGAIN. Imported Lambskin. 3 K 6021—HALF SIZES—6 to 8. Astounding value! Soft, pliable, "slip-on" gloves. Well made, serviceable. "4-button" length. COLORS—Eggshell White, Dark Tan or Black. State size and color. Price, Postpaid… $1.95. IMPORTED Suede-finish FABRIC GLOVES. 3 K 6015—HALF SIZES—6 to 8½ only. Smart, imported "slip-on" gauntlets of very good, smooth, firmly-woven, heavy Suede-finished Cotton Fabric, in special two-ply-construction which insures extra service. Stitched backs. Scalloped tops. They're exceptional value! COLORS—Light Tan, Pearl Gray, Dark Tan, or Eggshell White. Please state size and color. Price, Postpaid… 79¢. 3 K 6017—HALF SIZES—6 to 8½ only. A bargain at 98¢ in our last catalog - - - now cut way down in price, in spite of higher tariffs. Chic, charming Imported slip-on "gauntlets." Of excellent quality, medium weight Suede-finished Cotton Fabric. Two-tone rayon embroidery, appliques; pearl buttons. Harmonizing bindings. COLORS—Light Tan, Dark Tan. State size, color 89¢. 3 K 6020—HALF SIZES—6 to 9 only. Neat, very unusual two-tone rayon embroidery and underlays decorate these imported "slip-on" gauntlet-style gloves. Made of good, medium weight Suede-finished Cotton Fabric. You'd pay a lot more for such distinctive gloves elsewhere. Our prices are lowest. COLORS—Light Tan, Dark Tan, or Pearl Gray. State size and color. Price… 69¢. FINE QUALITY MILANESE SILK GLOVES. SLIP-ON STYLE. 3 K 6025—HALF SIZES—6 to 8½. Stylish, attractive all gauntlets of good quality Milanese Silk. At very moderate price. "4-button" length. Neat embroidered backs. Splendid value! COLORS—Pearl Gray, Light Tan, or Eggshell White. State size and color… 85¢. Tailored Cuffs. 3 K 6029—HALF SIZES—6 to 8½. Lovely, splendid-fitting, extra fine quality Milanese Silk glove. Good-looking, stylish two-tone cuffs. Embroidered backs. Sensational value! COLOR—Pearl Grey, Light Tan, or Eggshell White. State size and color… 98¢. For GIRLS! IMPORTED Suede-finish Fabric. Bargain! 3 K 6009—GIRLS' SIZES—6 to 14 years only. Any little miss who likes stylish gloves like big sister's, will glory in these! Imported "slip-on" gloves of good, medium heavy Suede-finished Cotton Fabric. Two-tone rayon embroidered cuffs and backs. Harmonizing binding. Wonderful value! COLORS—Dark Tan, or Light Tan. State size and color. Price, Postpaid… 45¢. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 206

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Again We Lead All America in VALUE-GIVING! Delustered Rayon "All the Way." 10 Fashionable Colors. Guaranteed LOWEST PRICE. 3 PAIRS for 84¢ POSTPAID. Popular French-effect Heels. 3 M 3223—HALF SIZES—8½ to 10 only. This is absolutely the lowest price we've ever quoted on these hose - - - and guaranteed the lowest price for which you can buy them anywhere in America! One of the most amazing hosiery bargains in many years! Knit from top to toe of Delustered Rayon - - - (and delustered hose are "the thing" this season), yet they are priced as low as some plain cotton stockings! Have the smart, stylish, rayon-plaited curved French effect heels. Reinforced with Mercerized cotton at tops, heels, soles, and toes. Seamed backs with fashion marks. Sheer, strong, and economical. COLORS—Blonde, Light Gunmetal, Lido Sand, Pearl Blush, Rosador, Sunbask, Dawn (Peach), French Gray (light gray), Black, or White. Please state size and colors, your choice. Low price, Postpaid… 3 pairs 84¢. Sensational Price Reduction. Former Price 2 pairs for $1.50. Now 2 PAIRS for $1.00 POSTPAID. PURE SILK "All the Way". 3 M 11110—SIZES—8½ to 10 only. When we cut these stockings to 50¢ during our famous January sale, we were sure we could maintain that price only temporarily! But thousands of women clamored for more and more, so we got the manufacturer to extend his low price for a longer period in view of the tremendous orders we were placing on this number, and are, therefore in a position to repeat this Sensational Bargain. They're Pure Thread Silk stockings that we sold last fall at 75¢ a pair! Silk from top to toe, sheer, lovely, chiffon weight. Smart curved French-effect heel. Mercerized cotton heel and toe-tips, and inside garter-tops. Reinforced heels and toes. Seamed backs. Fashion marks. COLORS—White, Lido Sand, Dawn (peach), Promenade, Sunbask, Light Gunmetal, Blonde, or Beige Clair. State size, colors, your choice. Price, Postpaid… 2 pairs $1.00. BARGAINS! For MISSES and Small Women. DELUSTERED RAYON "All the Way". 2 PAIRS for 57¢ POSTPAID. LENGTHS ABOUT 24 TO 27 INS. Shaped Hosiery. Ravel Stops. 3 M 3302—SIZES—7 to 9½. Big value! Delustered Rayon. Cotton heels, toes, inside tops. Reinforced soles. COLORS—Peach, Blonde, Crystal Beige, Evenglow, Pearl Blush, or White. State sizes, and colors, your choice. Price, 2 pairs 57¢. Rayon-plaited. 39¢ PAIR POSTPAID. SPECIAL VALUE. Colored Woven Stripe. Shaped Hose. Fancy, Woven CLOX. 3 M 3324—SIZES—7 to 9½. White Rayon, plaited over colored Cotton. Cotton tops, heel-and-toe-tips. COLORS—Blue, French Nude, Tan, Red. State size, color. 2 pairs 75¢. Price, Postpaid… pair 39¢. Wonder Value! Fancy Patterns. 27¢ POSTPAID. Regular 45¢ Retail Value. RAYON-PLAITED. 3 M 3364—SIZES—7 to 9½ only. Lengths 24 to 27 ins. Sporty, "shaped" stockings for misses or small women. Knit of Rayon plaited over Cotton. Cotton heel-and-toe-tips. Splendid value! COLORS—Blue, Red, Brown, or Tan predominating. State size, color. 2 pairs 51¢. Price, Postpaid… pair 27¢. MERCERIZED COTTON. Fancy Patterns. SPECIAL VALUE 2 PAIRS for 47¢ POSTPAID. Shaped Hose. SAVE MONEY HERE. 3 M 3321—HALF SIZES—7 to 9½. Lengths 24 to 27 inches. Low priced; fine value, very sporty, fancy-knit "shaped" stockings for small "women." Of fine Mercerized Cotton. Plain heels, toes, hemmed tops. COLORS—Black with White, Sunblush with Russet, Salmon with White. Tan with Parchment, or Parchment with Med. Blue. State sizes, colors, your choice… 2 pairs 47¢. PRICED LOW. 2 PAIRS for 43¢ POSTPAID. 3 M 3304—SIZES—7 to 9½ only. Lengths about 24 to 27 ins. A bargain! Shaped Mercerized Cotton hose, especially sized for misses and small women. Seamed backs: reinforced heels, toes, tops. COLORS—Suntan, Blonde. French Nude. Dove Gray, Peach. White, or Black. State sizes and colors, your choice… 2 pairs 43¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 207

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PURE SILK FULL-[FASHIONED HOSE.] NEVER BEFORE… [Priced SO LOW!] Sensational! 85¢. 3 PAIRS for $2.45 POSTPAID. SERVICE WEIGHT. REINFORCED TOE GUARD. CURVED FRENCH EFFECT HEEL. Fine Quality! FULL WIDTH. FULL LENGTH. …SILK… to the TOP. CHIFFON WEIGHT. 3 M 4000—Service Weight. SIZES—8½ to 10 only. 3 M 3257—Chiffon Weight. SIZES—8½ to 10 only. COLORS—Furnished only in - - - White, Black, Blonde, Lido Sand, Dawn (peach), Rosador, Sunbask, Misty Morn, French Gray (light gray), Promenade, Duskee, Beige Clair, Pearl Blush, Ivoire, Light Gunmetal. State size and color, 3 pairs $2.45. Pair… 85¢. Our winter catalog price was $1.00 per pair, and at that price everybody considered these stockings supreme value. They're the kind of hose that usually sell at $1.15 to $1.25. Yet look at the low price we're quoting on them in this catalog, 85¢ - - - think of it! They're beautiful, flawless, Genuine Full Fashioned hose, knit from top to toe of fine quality Pure Thread Silk. They're even-textured, hug every curve of the limb, and have smart, narrower-at-the-top, curved French-style heels. The heels, toes, inside garter-tops and soles, are of fine Mercerized Cotton to give extra strength where the wear comes. In fifteen new and popular shades. Buy two pairs of the same color - - - that's the way to get most for your money, because when one stocking wears out or "runs" the other may be paired up with the good ones. If you've worn them you know they're matchless value. If you haven't by all means order a pair or two now. You'll be delighted - - - and you'll save a lot of money. 3 pairs $2.45. Low price, Postpaid, pair… 85¢. CHOICE of 15 Popular Colors. Blonde, Rosador, Misty Morn, Beige Clair, Promenade, Dawn, Light Gunmetal, Lido Sand, Pearl Blush, Sunbask, Ivoire, Duskee, French Gray, Black, White. ALL COLORS ARE SHOWN IN CHART ON OPPOSITE PAGE! CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 208

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PURE SILK FULL-[FASHIONED HOSE.] NEVER BEFORE… [Priced SO LOW!] FINE QUALITY PURE SILK All the Way. Very Beautiful. (A) 3 M 11228—SIZES—8½ to 10. COLORS—Furnished only in - - - Blonde, Dawn (peach), Lido Sand, Pearl Blush, Rosador, Sunbask, Misty Morn, Light Gunmetal, Promenade, or Beige Clair. Of course you love Chiffon stockings - - - what woman doesn't? And of course you'll know, without our telling you, that these Chiffon Stockings fine gauge, closely-knit Pure Thread Silk from top to toe, with even the inside of the hems of silk and picot-edged tops, are the very acme of value at this low price. Generally sold last season at $1.39. Genuine full-fashioned hose with French effect heel, and crescent-shaped slipper sole reinforcement. Double heel. Silk-plaited, cotton-reinforced sole and toe with toe-guard. State size and color. 2 pairs $1.95. Low price, Postpaid, pair… $1.00. Genuine Grenadine Dull Lustre. (B) 3 M 11225—SIZES—8½ to 10. COLORS—Furnished only in - - - Blonde, Light Gunmetal, Dawn (peach), Beige Clair, Duskee, Pearl Blush, Sunbask, Misty Morn, Black, or White. Women! At last! - - - the "wonder" stocking - - - almost impossibly low-priced! Beautiful Full Fashioned Genuine Grenadine hose, made by a new thread-"twisting" process that strengthens, makes them far less subject to catching, snagging, and running, gives that wanted dull, sheer effect, and almost entirely eliminates rings and "shadows"! Of Pure Thread Silk, with mercerized-cotton-reinforced silk garter tops, heels, and slipper soles. Reinforced, mercerized cotton heel-and toe-tips. Please state size and color. 2 pairs $1.95. Low price, Postpaid, pair… $1.00. Extra Value! SERVICE WEIGHT PURE SILK All the Way. WORTH MUCH MORE! (C) 3 M 11232—SIZES—8½ to 10. COLORS—Furnished only in - - - Blonde, Sunbask, Ivoire, Rosador, Misty Morn, Promenade, Duskee, French (light) Gray. Our very finest Service Weight Pure Thread Silk hose - - - finely knit stockings the most ankle-conscious woman in the world would wear with pride. The same quality for which you paid $1.69 last year; now $1.15. Genuine full-fashioned, with "slipper" foot-reinforcement, Silk-reinforced, curved, French-effect heels garter-tops with contrasting picoted edge. Silk-plaited, mercerized cotton-reinforced soles, toe with toe-guards and heel-tips. State size and color. 2 pairs $2.25. Low price, Postpaid, pair… $1.15. WONDER BARGAIN 95¢ Regular RETAIL VALUE $1.29. MID-WEIGHT PURE SILK All the Way. (D) 3 M 3297—SIZES—8½ to 10. COLORS—Furnished only in - - - Blonde, Duskee, French Gray (light gray), Light Gunmetal, Lido Sand, Pearl Blush, Dawn (peach), Sunbask, Rosador, or White. Remarkable value! These lovely, sheer, medium weight hose would be a bargain at $1.29; certainly wonderful value at this price. Genuine full-fashioned, knit of Pure Thread Silk from top to toe, and have graceful, curved, narrow French-effect silk-reinforced heels and garter-tops with contrasting picoted edge. Crescent-shaped slipper sole, and heel-and-toe-tips are silk-plaited and mercerized cotton reinforced. Beautiful, high grade hose; big value! State size and color. 2 pairs $1.85. Low price, Postpaid, pair… 95¢. Extra Fine PURE SILK All the Way CHIFFON WEIGHT. Double Point and Diamond-effect Heel. (E) 3 M 3259—SIZES—8½ to 10. COLORS—Furnished only in - - - Light Gunmetal, French Gray (light gray), Pearl Blush, Rosador, Dawn (peach), Promenade, Lido Sand, Sunbask, or White. Fancy-heeled Chiffon Weight full fashioned stocking - - - considered excellent quality for the money when priced at $1.59! They are surely big value now, at this new cut price. Even-textured, beautiful, of very line quality Pure Thread Silk, from top to toe, with reinforced crescent "slip-per" sole. Mercerized cotton inside garter-top and reinforcing soles and silk-plaited heels, toes, and toe-guards. Graceful double-point-and-diamond heel. State size and color. 2 pairs $2.69. Price, Postpaid, pair… $1.39. New Grenadine Dull Lustre PURE SILK All the Way. Sheer, Flawless CHIFFON WEIGHT. (F) 3 M 11230—SIZES—8½ to 10. COLORS—Furnished only in - - - Ivoire, Light Gunmetal, Promenade, French Gray (light gray), Rosador, Lido Sand, Dawn (peach), Sunbask, Duskee, or White. Here are quality hose - - - our finest in the new dull-lustre Genuine Grenadine - - - regular retail value $1.50. They're genuine full-fashioned, chiffonlike in their clearness and sheerness, yet the new thread-twisting process by which they are made, makes them far less subject to catching, snagging, and running. Curved French-effect silk reinforced heel and garter-top with picoted edge; contrasting stripe near to Crescent "slipper" sole. Cotton-reinforced silk platted sole and toe with reinforced toeguard. Exceptional value! State size and color. 2 pairs $2.29. Postpaid, pair… $1.19. COLOR CHART… Hose Come Only in Colors Listed in Descriptions… Blonde, Rosador, Misty Morn, Beige Clair, Promenade, Dawn, Light Gunmetal, Lido Sand, Pearl Blush, Sunbask, Ivoire, Duskee, French Gray, Black, White. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 209

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Biggest VALUES …in Years… PURE SILK All the Way… CHIFFON WEIGHT. CHOICE 69¢ PAIR POSTPAID. New FANCY HEELS. (A) 3 M 3207—Fancy novelty heels, in popular Alps effect. COLORS—Blonde, Rosador, Lido Sand, Promenade, Light Gunmetal, Duskee, French Gray, or White. Please state color. (B) 3 M 3273—Fancy triple-point, black-checked heels. Seam stitched in black. COLORS—Blonde, Rosador, Ivoire, Beige Clair, Sunbask, Misty Morn, Light Gunmetal, or French Gray. Please state color. SIZES—Both styles in sizes 8½ to 10. Last summer they would have cost you 85¢ a pair even here where prices are always lowest - - - and at this new low price, to wear silk Chiffon stockings is no longer a luxury enjoyable by only a fortunate few, but the privilege of the many. These smart, sheer, lovely stockings are knit of Pure Thread Silk, in limb-flattering chiffon weight, and have stylish, unique heels that give "personality" to ankles. Inside garter-tops, silk plaited soles and heels, and reinforced toe-tips and heel-tips, of fine mercerized cotton. Value that pales the biggest hosiery bargains of last year. Buy plenty. State size. 2 Pairs $1.33. Low price, Postpaid, pair… 69¢. NEW… Lace Effect! PURE SILK All the Way. (C) 3 M 11234—SIZES—8½ to 10. These stockings are absolutely new - - - but if they had been available last year, they would have cost considerably more. They were made to retail even now at $1.00, but our price is 79¢. They're knit of Pure Thread Silk in a mesh-effect stitch, with self-color diamond-shaped designs in lovely "lace" pattern. Mercerized cotton heel-tips and toe-tips, and inside garter-tops. Silk heels and silk-platted, cotton-reinforced soles. Seamed backs. Ravel-stops. Very classy - - - absolutely up-to-the-minute! COLORS—Blonde French Gray (light gray), Light Gunmetal, Beige Clair, Pearl Blush, Sunbask, Dawn (peach), or Ivoire. State size and color. 2 pairs $1.88. Price, Postpaid, pair… 79¢. RAYON-PLAITED ANKLETS! For WOMEN and MISSES. (D) 3 M 11238—SIZES—8½ to 10. Of course you'll want several pairs of these jaunty "anklets" - - - in the Spring to wear with full length hose - - - in summer to wear without! Well here's your chance to buy them at a very, very low price! Knit of lustrous Rayon platted over Cotton, with striped turn-down double cuffs and cotton heels and toes. Chic! Comfortable! Modern! And most amazing value! For women or misses. COLORS—As named on opposite page. State sizes and colors, your choice 2 pairs… 39¢. Delustered RAYON All the Way. CHOICE 39¢ PAIR POSTPAID. 10 MOST POPULAR COLORS. Graceful ARROW HEEL. (E) 3 M 3217—Have ankle-flattering self color arrow-point heels. BLACK FRENCH EFFECT ARROW HEEL. (F) 3 M 3224—Have fast color Black French-effect arrow heels. Smart! SIZES—Both styles in sizes 8½ to 10. Every economy-loving woman will welcome the opportunity to get these sheer, dressy hose at this bed-rock price! They're knit of Delustered Rayon from top to toe, and are the constant choice of thrifty women who appreciate the importance of well-groomed legs, and also appreciate the money that can be saved on hosiery an item which is constantly in need of replenishing, with mercerized cotton heel and toe-tips, and cotton-reinforced soles, heels, and garter-tops. Ravel-stops, seamed backs, and fashion marks. Your choice of two fashionable heel-designs, and ten beautiful colors. Buy them by the half dozen pairs! Save money! COLORS—Lido Sand, French Gray, Sunbask, Rosador, Blonde, Dawn (peach), Misty Morn, Light Gunmetal, White, or Pearl Blush. State size and color. 2 pairs 75¢. Low price, Postpaid, pair… 39¢. DELUSTERED RAYON All the Way. 35¢ POSTPAID. PICOTED TOP. (G) 3 M 3228—SIZES—8½ to 10. If this catalog were judged by the prices in it you'd think a sale were in progress! It's crammed full of big bargains! And here's big value in nice-looking hose of Delustered Rayon, with fetching, flattering pointed heels, and red fancy edging at the tops. Mercerized cotton heel and toe-tips, cotton-reinforced soles, heels, and garter-tops. Seamed backs, fashion marks, and ravel stops. Offered in the most popular shades. COLORS—Blonde, Dawn (peach), Pearl Blush, Beige Clair, Misty Morn, Light Gunmetal, Promenade or Black. State size and color. 3 pairs $1.00. Low price, Postpaid, pair… 35¢. PURE SILK All the Way. 74¢ POSTPAID. New! DOUBLE-POINT BLACK BUTTERFLY HEEL. (H) 3 M 11236—SIZES—8½ to 10. If you like a touch of the "different" - - - you'll be captivated by these hose with the black double-point and butterfly heels! If you want the newest thing out - - - this is it ! And the low price is certainly a temptation, too, to the thrifty-minded! They're hose knit of Pure Silk all the way, in Chiffon Weight, with mercerized cotton heel and toe-tips, silk-plaited cotton-reinforced soles and garter tops. Black, stitched seams in back. Ravel stops. Stockings that classify the wearer as an individual "dresser"! COLORS—Lido Sand, Beige Clair, Pearl Blush, Dawn (peach), Promenade, Duskee, Sunbask, or Light Gunmetal. State size and color. 2 pairs $1.43. Low price, Postpaid, pair… 74¢. SILK to the Hem. SERVICE WEIGHT. WONDER VALUE! 55¢ POSTPAID. (J) 3 M 11206—SIZES—8½ to 10. A year ago $1.00 would have been cheap for these hose - - - and even last Fall they sold at 85¢, so you'll be wise if you stock up now at our low price of 55¢ - - - prices can't possibly go lower. Full length, smart, dressy, service weight Pure Thread Silk stockings, with French-effect heels, seamed backs, fashion marks, and ravel-stops. Wonder value! COLORS—Blonde, Light Gunmetal, Dawn (peach), Rosador, Sunbask, Lido Sand, Beige Clair, French Gray, Duskee, or Black. State size and color. 2 pairs $1.05. Low price, Postpaid, pair… 55¢. Perfect Fit Guaranteed. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 210

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EXTRA BIG VALUES! Extra large Sizes! FULL FASHIONED. SILK to the Hem. Were $1.39. NOW 95¢ PAIR POSTPAID. SERVICE WEIGHT. An Extra Saving Here! 3 M 11222—OUTSIZES—9 to 10½. Rare value in beautiful hose for "stouts". Of fine quality Pure Thread Silk. Curved, French-effect heels. Reinforced heel-and-toe-tips, soles, toe-guards, and deep, double tops, of mercerized cotton. COLORS—Blonde, Light Gunmetal, Lido Sand, Dawn (peach), Beige Clair, Pearl Blush, French Gray, Promenade, Black, or White. State size and color. Low price, Postpaid, pair… 95¢. SILK TO THE HEM. Special 79¢ PAIR POSTPAID. Service Weight. 3 M 3243—OUTSIZES—9 to 10½. Formerly sold by us at 95¢! Remarkable value now. Fine service weight hose for "stouts". Of Pure Thread Silk. Deep, wide, double, mercerized cotton tops; reinforced heels, soles, toes, and ravel stops insure long service. Seamed backs with fashion marks. COLORS—Blonde, Light Gunmetal, Dove Gray, French Nude, Sunbask, Dawn (peach), Dark Gunmetal, or Black. State size and color. 2 pairs $1.53. Low price, Postpaid, pair… 79¢. Delusco RAYON to the Hem. BARGAIN. 39¢ PAIR POSTPAID. French Effect Heels. 3 M 11216—OUTSIZES—9 to 10½. Wonder value! "Stout" size dress hose of fine quality Delusco Rayon (delustered). Mercerized cotton heels, toes, and deep, wide, double tops. Ravel-stops. COLORS—French Nude, Light Gunmetal, Romance, Dawn (peach), Blonde, Evenglow, White, or Black. State size and color. 2 pairs 75¢. Price, pair… 39¢. KNIT-to-FIT. 2 PAIRS for 43¢ POSTPAID. 3 M 3240—OUTSIZES—9 to 10½. Amazingly low priced! Good cotton extra size hose knit by a special process to make them fit almost as well as full fashioned stockings. Wide elastic-ribbed tops prevent "binding". Reinforced heels, toes. COLORS—Black, Medium Gray, French Nude, Grain (tan), or White; State sizes and colors your choice, 2 pairs… 43¢. Big VALUE 39¢ PAIR POSTPAID. 3 M 3227—OUTSIZES—9 to 10½. Nice "stout," hose of fine Mercerized Cotton. Semi-fashioned. Seamless. Reinforced. Extra deep, non-binding elastic-rib-knit single tops. Good fit. COLORS—French Nude, Dove Gray, Blonde, Beige, White, or Black. State size, color. 2 pairs 75¢. Price, Postpaid, pair… 39¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 211

P. 216

HOW TO MEASURE. PERFECT FIT GUARANTEED. To Measure for Corselets. Measure over fullest part of bust, and straight across shoulderblades. For corselets without lacing give actual bust measure. For corselets with lacing deduct 2 inches. Below is a table of standard bust and hip measures in which corselets come. If your hip measure does not conform to bust size as mentioned, order corselet in bust size to get your correct hip-measure; it is then an easy matter to take garment in at bust, to fit your figure. Bust 30, 32, 34, 36, 38, 40, 42, 44, 46, 48, 50, 52, 54 inches. Hip 34, 36, 38, 40, 42, 44, 46, 48, 50, 52, 54, 56, 58 inches. For Women's Bloomers measure at side from waistline to length desired, and note in individual descriptions the size of hips, the lengths, that the garment will fit. How to Measure for Underwear. For Women's Union Suits, Vests, or Nightgowns. Place tapemeasure snugly around fullest part of bust, lying straight on top of shoulderblades in back - - - not above or below them. Give actual bust measure thus obtained. For Women's Knit Drawers, pass tape around fullest part of hips; give actual hip measure. For athletic trunks, give actual waist measure. For Girls' or Boys' Underwear, state age, unless not of average size, in which case give actual chest measure at fullest part of chest. For Men's Union Suits and Knit Shirts, place tapemeasure snugly around chest, close up under the armpits. Be sure tape is lying straight on top of shoulderblades in back, not above or below them. State actual chest measurement thus obtained. To measure For Men's Drawers or Trunks, draw tape snugly all around smallest part of waist; give actual waist measurement. Be sure tape-measure does not slip, and that you are using the low inch end. For Bandeaus. Pass tape over fullest part of bust, and lying straight on top of shoulderblades in back (not above or below them). Give actual bust measure on all bandeaus. For Corsets. Pass tapemeasure around smallest part of waist. Order rubber corsets with lacing 4 inches smaller than actual waist, fabric corsets with lacing 2 inches smaller than waist, and fabric corsets without lacing, in actual waist measure. How to Measure for Slips. Place tapemeasure over fullest part of bust, over underwear, and straight over shoulderblades in back - - - not below or above them. Slips are furnished only in sizes and lengths specified in each description. For Girls, state age. If large for age, state next age. HOW TO MEASURE for MEN'S and WOMEN'S SWEATERS. Place tapemeasure snugly around chest or fullest part of bust, and straight on top of shoulderblades in back - - not below or above them - - - over shirt or dress. Be careful tapemeasure does not slip, and is not twisted, and that you are using the low-inch end. To your actual measure add two inches - - - for instance, if your chest or bust measurement is 38 inches, order size 40 sweater. How to Measure for STOCKINGS. If you do not know your correct hosiery size, order according to shoe size you wear - - - see chart below. If you do not know your shoe size, measure your foot using ruler. Number of inches from toe to heel indicates size hosiery you require. Women's Shoe… Hose. 1 to 2½… 8½; 3 to 4½… 9; 5 to 6½… 9½; 7 to 8… 10. Men's Shoe… Hose. 5½ to 6… 9½; 6½ to 7… 10; 7½ to 8… 10½; 8½ to 9… 11; 9½ to 11… 11½. Boys' and Girls' Shoe… Hose. 1 to 2…8; 3… 8½; 4… 9; 5 to 6… 9½; 7… 10. Small Children's Shoe|Hose|Age. 1|4|Infants'; 2|4½|½ year; 3|5|1 to 1½; 4 to 5|5½|2 to 2½; 6 to 7|6|3 to 3½; 8 to 9|6½|4 to 5; 10 to 11|7|6 to 7; 12 to 13|7½|8 to 9. HOW TO MEASURE for CHILDREN'S HEADWEAR. How to Measure. For Hats. Measure at place indicated in illustration. The number of inches indicated will be size you want. For Bonnets. Place end of tapemeasure one inch below ear; measure around face to same point on other side. Please Be Sure to Measure Carefully. HOW TO MEASURE for BOYS', GIRLS', and INFANTS' SWEATERS. For boys state chest size, girls from 2 to 18 years state age, pass tapemeasure entirely around body, over blouse or dress, over fullest part of chest, and straight across shoulderblades in back, not above or below them. Order age that corresponds with chest measure in scales below. On sweaters for infants, refer to individual descriptions for age to which they will fit. Size Scales. For Children 2 to 6, and Girls 7 to 14. Age… 1|2|3|4|5|6|7|8|9|10|11|12|13|14. Chest… 20|21|22|23|24|25|26|27|29|31|33. For Boys Ages 2 to 16. Age… 2|3|4|5|6|7|8|9|10|11|12|13|14|15|16. Chest… 21½|22|22½|23¼|24|24¾|25½|26¼|27|27¾|28½|29¼|30|31|32. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult It often. Page 216

P. 217

OUR FAMOUS R∙F∙D's (Reg. U.S. Pat. Off.)! CHOICE 69¢ PER GARMENT POSTPAID. 2 for $1.35 POSTPAID. Wonder Values! For Men Who Demand QUALITY. This year the quality of the underwear we are offering is equal to, or better than we offered last year, but the prices, item for item, quality for quality, are from 15 to 30% lower. R. F. D. union suits have a reputation for quality, and now, at these low prices, they are genuine bargains - - - the best the money will buy anywhere, at anywhere near this price. Light Weight RIBBED COTTON. FITTED CUFFS and ANKLETS. 3 M 2056—SIZES—34 to 46 inches chest. Here's the newest member of our famous R. F. D. family - - - introduced only a few months ago, but already a prime favorite with men who want a long-leg style knitted union suit. And it's no wonder! - - - for like a true R. F. D. its quality is way ahead of what this price would bring you elsewhere! Rugged, Full Cut, and Dependable, it's a suit made for customer-satisfaction - - - tremendous value at this price! A well made, well-fitting union suit of good Cotton, for summer wear - - - or for the man who wears one weight knitted garment the year round. Double collarette neck and button panel rayon-stitched. Double military shoulders, wide, buttoned flap seat, rib-knit cuffs and ankle-bands. Buy a supply at this unusually low price. COLOR—Cream. State size. 2 for $1.35. Each… 69¢. COMFORT-TAILORED BALLOON SEAT. ELASTIC-KNIT BACK INSERT. BAR-TACKING at STRAIN POINTS. TRIPLE-STITCHED BACK REINFORCEMENTS. Tested, approved, and recommended by the Household Magazine. FINE QUALITY COTTON BROADCLOTH. Fine Quality PINCHECKED NAINSOOK. 3 M 2070—Of fine quality Pinchecked Nainaook. 3 M 2048—Of fine quality Cotton Broadcloth. SIZES—34 to 46 inches chest. Men! You knew that you were getting mighty big value when we were selling you these famous R.F.D. union suits for 79¢ - - - our sales-records proved it! The way the orders came in we could see that men were recommending these garments to their sons, their brothers, their fathers, their friends. The good word was passed along! Now we've cut the price still lower - - - to 69¢ - - - but the quality remains the same satisfaction-giving, guarantee-backed quality that made them famous! And now you can get them in fine quality Cotton Broadcloth as well as fine quality Pinchecked Nainsook, and the features at the left will tell you why they're winning men who want fine suits and big value! Knitted insert is suspender-elastic reinforced; seams all double-stitched. These R. F. D. (Rugged, Full-cut, and Dependable) athletic style suits Were tested, approved, and recommended by the National Testing Service of "Household Magazine". 2 for $1.35. Low price, Postpaid, each… 69¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 217

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MEN'S Athletic STYLES! Great Favorites! A REAL SAVING in Every Price! R∙F∙D (Reg. U.S. Pat. Off.) QUALITY Shirts and "Shorts." Fine-ribbed COMBED COTTON SHIRT. Fine Cotton BROADCLOTH "SHORTS". Guaranteed Fast Color. COVERED ELASTIC. Tailored Balloon Seat. 3 M 2159—34 to 46 inches chest. 2 for 67¢. Each… 35¢. COLOR—White; assorted, colored stripes on bands. Our own R. F. D. brand ribbed shirts of fine combed Cotton. Colored rayon stripes on double bands at neck and deep armholes. Like all R. F. D's, the best for the money. 3 M 2160—30 to 42 inches waist. 2 for 87¢. Each… 45¢. R. F. D. "shorts" of fine quality Fast Color Cotton Broadcloth. Roomy "balloon" seat. Double yoke. Covered, wide, comfortable elastic at sides. Double-stitched. COLOR—White with assorted-colored stripes. State size. Flat-knit Cotton Shirt. Fine Cotton Shorts, FAST COLOR (TESTED and GUARANTEED). Elastic at Back. 3 M 2053—Shirt—34 to 46 inches chest. A big bargain! Athletic style Cotton shirt. Band finish. Rayon stitching. COLOR—White. State size. 2 for 48¢. Low price, Postpaid, each… 25¢. 3 M 11025—Shorts—28 to 40 ins. waist. Great value! Double-stitched "shorts" of Fast-color Cotton Printcloth. Double yoke; elastic insert in back. Full seat. Big value! COLOR—White with assorted colored prints. State size. 2 for 72¢. Postpaid, each… 37¢. PEPPERELL COTTON JEANCLOTH. Elastic at Back. 3 M 2162—Shirt—34 to 46 inches-chest. Amazingly low priced! Cool swiss-ribbed carded Cotton shirt. Rayon-stitched neck, and armholes. Dandy, light-weight garments. COLOR—White. 2 for 44¢. Each… 23¢. 3 M 2163—Shorts—30 to 42 inches waist. Big value in full cut, splendidly tailored "shorts" of fine quality, very durable Pepperell Jeancloth. Double yoke. Double-stitched. Elastic at back does away with buttons. COLOR—White. Low price, Postpaid, 2 for 68¢. Each… 35¢. RAYON Shirts and "Shorts." Extra Big Values! Full Cut. DELUSCO FINE QUALITY RAYON. 3 M 2019—Shirt—34 to 46 chest. 2 for $1.35. Each… 69¢. 3 M 2023—Shorts—30 to 42 ins. waist. 2 for $1.53. Each 79¢. Of fine quality delustered Knitted Rayon. Shirt, band-finished. Shorts have yoke of Sateen, and elastic at sides. Cool, "classy". Great value at this low cut price. COLORS—White. Peach, or Blue. Please state size and color. Special BARGAIN! 3 M 11029—32 to 44 inches chest. 2 for 75¢. Each… 39¢. 3 M 11030—30 to 42 inches waist. 2 for 95¢. Each… 49¢. Real value! Of good quality Knitted Rayon. Shirt band-finished. "Shorts" have non-binding elastic webbing top. Buy plenty while these low prices prevail. Save big. COLORS—White. Peach, or Blue. Please state size and color. COMBED COTTON SHIRTS and "SHORTS" IN COLORS. Flat-knit. 3 M 11032—SIZES—34 to 46 inches chest. 2 for 67¢. Postpaid, each, 35¢. 3 M 11033—SIZES—30 to 42 ins. waist. 2 for 91¢. Postpaid, each… 47¢. "Tip-top" value at this price! Smart, cool, comfortable undergarments, flat-knit of fine combed Cotton yarn. Shirt has lustrous rayon stitching around neck and deep armholes; hemmed bottom. "Shorts" have double crotch, and non-binding elastic webbing at waist. They're growing in popularity every day. Big bargain. COLORS—White, Lt. Blue, or Peach. Please state size and color. COTTON BALBRIGGAN SHIRTS and DRAWERS. 3 M 2063—Shirt—Short sleeves. 2 for 67¢. Postpaid, each, 35¢. 3 M 2060—Shirt—Long sleeves. 2 for 69¢. Postpaid, each, 36¢. SIZES—34, 36, 38, 40, 42, 44, and 46 inches chest. 3 M 2064—Drawers—SIZES—30 to 44 ins. waist. 2 for 71¢. Each, 37¢. Summer weight flat-knit Cotton balbriggan garments. Shirts have double collarette necks. Rayon stitching, double button-panel, rib-knit cuffs. Ankle-length drawers. Muslin waistband; rib-knit anklets. COLOR—Ecru. Please state size. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 220

P. 221

Guaranteed LOWEST PRICES. CHOICE 35¢ EACH POSTPAID. Fine Quality Pinchecked Nainsook. 3 M 2449—Shoulder-buttoning style. 3 M 2446—Front-buttoning style. SIZES—2 to 12 years. Cool, comfortable, sturdy! Of closely woven Pinchecked Nainsook. Drop seats double at center. Tape-finished necks. Garter pin-tubes. Straps and buttons for holding outer garments. COLOR—White. State size. 2 for 67¢. Each… 35¢. Shoulder-buttoning Style. GOOD QUALITY NAINSOOK. CHOICE 37¢ EACH POSTPAID. Full Cut—Well Made. 3 M 2487—Shoulder-buttoning style. 3 M 2488—Front-closing style. SIZES—4 to 16 years. Here's feature value! In spite of the fact that we've improved these union suits with wide, comfortable, roomy, balloon seats, an improvement that cost us extra money, we've lowered the price since last summer! Very popular, well made union suits of good quality, closely woven Pinchecked Nainsook. Main seams double-stitched for durability, and bartacking at all points of strain. Elastic knit strap keeps elastic-knit inserts in back from stretching too far. Only No. 3 M 2488 has reinforcement-straps from shoulder to waistline at back. Exceptionally fine value! COLOR—White. State size, style. 2 for 71¢. Postpaid, Each… 37¢. BARGAIN 3 for 89¢ POSTPAID. Pinchecked Nainsook Full-cut Sizes. 3 M 2452—SIZES—4 to 16 years. Mothers! If your boy needs new summer undergarments and if you'd like to make a real saving, here's your chance! Exceedingly low priced, Standard Quality Nainsook athletic style union suits. Double-stitched for durability. Knitted strap keeps elastic-knit insert in back from stretching too far. Buttoned flap seat. A great bargain! COLOR—White. Please state size. Low price, Postpaid… 3 for 89¢. COOL MESH-WEAVE Cotton Suits. Shoulder-buttoning Style. Front-buttoning Athletic Style. Two Summer Favorites! 3 M 2474—Shoulder-buttoning style. 2 for 67¢. Each… 35¢. 3 M 2428—Front-buttoning style. 2 for 73¢. Each… 38¢. SIZES—6 to 16 years. Very popular for warm weather, are these porous-knit Cotton union suits for boys. They allow the cool air to reach the body, thereby increasing summer comfort. In addition they're soft, durable, easily laundered, and very reasonably priced, their quality considered. Rayon stitching at collarette necks and shoulder and front opening. Flap seats. Choice of two styles. COLOR—Cream. Order by catalog number and state size. COTTON Elastic-ribbed. 3 M 2473—6 to 16 years. A bargain in boys' union suits. Comfortable, durable, and attractively priced, medium summer-weight garment of fine Cotton Yarn. Knit in elastic rib. Smooth-flat-locked seams for comfort and to prevent ripping. Short "cap" sleeves. Rayon stitching at neck and front. Good value! COLOR—Cream. State size. 2 for 67¢. Postpaid, each… 35¢. COTTON… Flat-knit. Big Value! Shoulder-buttoning Style. 3 M 2426—6 to 16 years. Dandy, very reasonably priced shoulder-buttoning union suit for the boy. Flat-knit of good Cotton in popular athletic style. Rayon stitching around neck and armholes. Buttoned flap seat; fly front. Cool, quick to slip into, serviceable, easy to launder, and excellent value. COLOR—White. State size. 2 for 67¢. Postpaid, each… 35¢. Favorite ATHLETIC STYLE Garments. 3 M 2432—24 to 34 inches chest. Boy's flat-knit Cotton shirt. Rayon stitching at neck. COLOR—White. State size. 2 for 35¢. Each… 19¢. 3 M 2435—24 to 32 inches waist. Boy's fast color Cotton Broadcloth "shorts". Double front-yoke. COLOR—Assorted stripes on white. 2 for 63¢. Price, ea. … 33¢. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 221

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Outstanding Bargain Leaders! Quality Guaranteed. Full-cut MUSLIN BLOOMERS. 3 for 89¢ POSTPAID. Saddle Crotch. A Bargain! 3 M 3550—LENGTHS 23, 25, or 27 inches only. We've gone and done it again! We've cut the price on these bloomers again, so that now they are, we're absolutely certain, down to where no competitor can touch them. Value no thrifty woman will miss. Three pairs of good quality Muslin bloomers for such a small sum is a "buy" the most conservative will say is great. Well made garments, full cut, with special saddle crotch, and single elastic at knees and waistline. We give you the biggest and best values anywhere, and pay postage besides. COLORS—One each, White, Pink, and Peach, and one length to set. State length. Postpaid, 3 pairs 89¢. Full-cut MUSLIN GOWNS. 2 for 95¢ POSTPAID. Extra Special VALUE! EMB'D YOKE TRIM. HAND EMB'D. 3 M 3526—EVEN SIZES—34 to 42 ins. bust. Very remarkable value! Two attractive nightgowns of good Cotton Muslin, at an extremely low price. They're full cut, and well made. One is pink, with pretty, guaranteed fast color hand-embroidery in pleasing colors, the other white, with neatly embroidered yoke. A very wonderful bargain. COLORS—One White and one Pink to set, one size only. Please state size… 2 for 95¢. Special VALUE! Both for 95¢ POSTPAID. FULL CUT. WELL MADE. Both have SHADOWPROOF HEMS. 3 M 3523—EVEN SIZES-34 to 44 inches bust only. Here's a bargain that's really outstanding! It certainly pays to buy here, when you can get two full cut slips such as these, of good material and with good workmanship, at this low price. One is of Muslin, with hemstitching and fast-color-mercerized hand embroidery, the other of Cotton Broadcloth, with hemstitched top. Self-material shoulder-straps. 9-inch shadow-proof hems; side pleats. Great value! COLORS—Pink, Peach, White, or Nile Green, one color and one size to set only. State size and color. 2 for 95¢. 2 Full-cut MUSLIN CHEMISES. BOTH for 79¢ up POSTPAID. HAND EMB'D. LACE TRIM. Regular and Stout Sizes. 3 M 11581—EVEN SIZES—34 to 44 bust. Low price, Postpaid… 2 for 79¢. 3 M 11582—STOUT SIZES—46 to 52 ins. bust. Low price, Postpaid… 2 for 95¢. Marvelous value! Good Cotton Muslin chemises, the pink one fast-color-hand-embroidered, the white with crocheted medallion. Both hemstitched. Self straps. COLORS—One White, one Pink, one size to set. Please state size. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 234

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All-purpose PAJAMAS! CHOICE 95¢ EACH POSTPAID. FAST COLORS GUARANTEED. 3-piece BOLERO Style. COTTON PRINT. (A) 3 M 11476—EVEN SIZES—32 to 42 inches bust. Boleros, boleros everywhere these days - - - but nowhere more unusual or charming than on this ultra-smart 3-piece pajama ensemble. It's of guaranteed fast color Cotton Printcloth. Sleeveless tuck-in blouse, with double collar, bindings, and side gores in wide legs of trousers all plain colored. Bolero has cap sleeves; trousers have yoke at front, elastic at back. A real bargain! COLORS—Blue, Rose Pink, or Green, with harmonizing prints. State size and color. Price, Postpaid… Set 95¢. 2-piece TUCK-IN Style. COTTON PRINT. (B) 3 M 11495—EVEN SIZES—32 to 42 inches bust. It's a two-piece outfit bound to awaken interest in every feminine heart - - - it has so much style and charm. And it's such grand value! It's a full cut, well made two-piece pajama outfit of Cotton Printcloth (guaranteed fast color). Tuck-in blouse in slipover style, has cape-effect shoulder-epaulettes. Wide-bottomed trousers have one pocket, front yoke, and elastic at back. COLORS—Rose Pink, Medium Green, or Medium Blue, with harmonizing prints. State size and color… Set 95¢. Beautiful MISS CHICAGO Says: "I Adore these Pajamas." 2-piece TUCK-IN Style COTTON PRINT. (C) 3 M 11594—EVEN SIZES—32 to 42 inches bust. So flowery and gay - - - it's a perfect joy. And, in addition, it's simply tremendous value. It's a two-piece pajama outfit of fine quality Cotton Printcloth, guaranteed fast color, with blouse in slipover style. Trousers with extra wide legs have double front yoke, wide set-in gores, and elastic at back. A rare bargain. COLORS—Medium Green, Light Blue, or Rose Pink; with harmonizing prints. State size and color. Low price, Postpaid… Set 95¢. 2-piece FARMERETTE. COTTON BROADCLOTH. (D) 3 M 11525—EVEN SIZES—32 to 42 inches bust. A full cut, well made, two-piece, "over-all" style outfit of guaranteed fast color good Cotton Broadcloth. Slipover tuck-in blouse has double collar. There are so many times and places where the "farmerette" is the correct garment. "Overalls" have double waistband in yoke effect at front, buttoning at sides. Adjustable straps of self material with two buttonholes, button to bib. Double-stitched. COLORS—White blouse; Rose Pink, Medium Blue, or Nile Green "overalls." State size and color. Price, Set 95¢. The latest fashion-bulletin for the smart set reads: "Never have pajama outfits been more popular or good looking. Fashionable women have many different sets - - - for sleeping, strolling about the beach, lounging, etc. You, too, will find many uses for these charming pajama outfits, which have all the style, femininity, and grace of the very expensive ones, yet are SO reasonably priced. "Gypsy Queen." 2-piece Style COTTON BROADCLOTH. (E) 3 M 11481—EVEN SIZES—32 to 42 inches bust. An intriguing 2-piece pajama outfit, cleverly styled of guaranteed fast color Cotton Broadcloth - - - for much less than others ask for this quality. Blouse with flared peplum, has belt all around, with a matching-colored celluloid slide. Trousers with wide legs have good elastic at back. Both have plain, matching bindings. COLORS—Gold, or Medium Green; harmonizing prints. Please state size and color. Low price, Postpaid… Set 95¢. POPULAR Sweetheart Model. 2-piece "TUCK-IN" Style. COTTON BROADCLOTH. (F) 3 M 11479—EVEN SIZES—32 to 42 inches bust only. Lounge around the house or beach in this captivating little polka-dotted two-piece pajama outfit. Full cut, and well made of guaranteed fast color Cotton Broadcloth. Has button-trimmed tuck-in style slip-over blouse. Skirt-like trousers have yoke in front, and elastic at back; pleated white inserts. Exceptional value. COLORS—White blouse, with White polka dots on Medium Blue, Medium Red, or Medium Green backgrounds. State size and color. Low price, Postpaid… Set 95¢. NEW. 2-piece TUCK-IN Style. COTTON PRINT. (G) 3 M 11483—EVEN SIZES—32 to 42 inches bust. The words "smart" and "jaunty" come closest perhaps, to describing this charming "suspender" effect two-piece pajama outfit. Well made and full cut, of guaranteed fast color Cotton Printcloth. Blouse in plain color has stitched-on "suspender" effect, back and front, and loose collar in print. Trousers have double yoke at front, and pockets with flaps; wide legs with turned-up cuffs; elastic at back. Harmonizing binding. Wonderful value! COLORS—Tan; harmonizing bindings and prints with Blue or Red predominating. State size and color… Set 95¢. LOWEST PRICES! GREATEST VALUES! Quality Guaranteed! CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 235

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2-piece SETS. (A) 3 M 11492—SIZES—8 to 14 years. $1.39. 3 M 11494—SIZES—16 to 20 years. $1.59. Gay as a carnival! 2-piece outfit of strong, fine quality Sateen, "Flarey" trousers with celluloid-adjusting buckles; side-buttoning double waist band. Colored bindings. Cotton Broadcloth blouse. For beach, garden, porch, outings. Big value! COLORS—Tan blouse with assorted prints on gold "grounds." Green—on green ground, Blue—on blue ground. State size, color. RAYON Tuck-in PAJAMAS. SPECIAL VALUE. (B) 3 M 11592—EVEN SIZES—32 to 42 bust. Today the wardrobe that doesn't include several pairs of pajamas, is as rare as the one which did include them a short time ago! Pajamas are tremendously popular. This delightful set of good Knitted Rayon is very low priced. Trousers have double yoke in front, elastic at back. Tuck-in blouse has front shoulder capes and appliques. Fine value! COLORS—Corn (light gold) with Russet, Red, or Lido Blue. State size, color… $1.49. FORM-FITTING. (C) 3 M 3513—EVEN SIZES—34 to 44 inches bust. Length about 42 inches. A foundation slip that shows the influence of frocks with form-fitting lines! A lovely, well fitting garment of Cotton and Rayon Flat Crepe, hand embroidered, flared, and scalloped. Hemstitched in front and at top. Self material straps. COLORS—Peach, Pink, Light Tan, Light o Blue, or White. State size and color. Price… 89¢. ALL RAYON SATIN. (D) 3 M 11502—EVEN SIZES—34 to 44 inches bust. Length about 42 inches. Will give you sleek, slim lines—and a "divine" feeling of luxury! A beautiful, plain-tailored foundation slip of Lustrous, supple All Rayon Satin. Pleats at sides for fullness. Self-material shoulder straps. Drawstring. Splendid value! COLORS—White, Pink, Peach, Nile Green, Coral, or Copen Blue. State size and color… 95¢. (E) 3 M 3674—EVEN SIZES—34 to 44 inches bust. Length 42 inches. A charming slip of fine quality Cotton and Rayon Flat Crepe, with about 9-inch shadowproof hem, that's a boon on warm, sunny summer days! Rayon embroidery and rosewood-colored lace insert add to its daintiness. Hemstitched top. Self material straps. Rayon drawstring. Side pleats. COLORS—Pink, White, Peach, Nile Green, Coral Rose, or Light Tan. State size and color… 95¢. 2-piece SETS. Run-resistant RAYON 2-piece Set. (F) 3 M 11596—SIZES—32 to 38 bust. With 32 and 34 bandeaus, 19-in. bloomers; with 36 and 38 bandeaus, 21-in. bloomers. If the gentle sex has a "weakness"—it's for lovely lingerie—and why not indulge it, when our price is so low on an adorable, durable set like this? Of good quality Knitted Run-resistant Rayon; ecru lace and rosebud trim. Double bandeau hooks in back. COLORS—Peach, Pink, Nile Green, Sweet Pea (Orchid). State size, color… Set 98¢. 2-piece SET. FAST COLOR (TESTED and GUARANTEED.) (G) 3 M 11519—SIZES—32 to 38 bust. With 32 and 34-inch bandeaus, 19-in. bloomers. With 36 and 38-in. bandeaus, 21-in. bloomers. Last year's price was 98¢! Now you can buy almost two sets for that price! Of fast color Cotton Broadcloth. Double yoke in front of bloomers, elastic run in, in back and at knees. Ribbon straps. COLORS—Blue, Green, or Red designs on white "grounds." One color and size to set… Set 59¢. BARGAIN. Rayon Gown. (H) 3 M 11545—EVEN SIZES—34 to 42 bust. Why wear cotton gowns when a lovely, luxurious one, of good quality Knitted Rayon that wears even longer, can be bought for so little? Daintily embellished with rosewood-colored lace pattern in front, at neck, armholes, and bottom. Rosebud in front. Rayon and cotton ribbon belt. COLORS—Peach, Pink, Nile Green, or Gold. State size and color. Low price, Postpaid… 98¢. Dainty RAYON Combinations. Run-resistant Rayon. (J) 3 M 11595—SIZES—32 to 42 inches bust. This type of garment formerly sold for $1.69! Modern-silhouette combination of fine quality Run' resistant Rayon. Shaped, double brassiere top at front. Pleats at front and back. Snap-fastening slit at right leg. Double crotch and knee-cuffs. Picoted-effect self material shoulder-straps. Hook and eye side fastening. A bargain! COLORS—Pink, Peach, or Coral. Please state size and color. Low price, Postpaid… $1.29. Big Value. (K) 3 M 11515—EVEN SIZES—32 to 42 in. bust. This is an unusual bargain! We're quoting a low, Sale price on this splendidly styled combination of good, delustered Knitted Rayon! Double side-fastening brassiere top; shaped diaphragm. Side slit at left leg. Hook and eye closing. Self material straps. Rayon rosebud. Elastics inserted. Big Value! COLORS—Peach, Pink, Nile Green or Sweet Pea (Orchid). State size and color. Price… 89¢. 2-piece SET. Fine Quality RAYON! (L) 3 M 3639—SIZES—30 to 38 bust. With sizes 30 and 32 bandeaus, 19-in. panties; with 34, 36, 38 bandeaus, 20-in. panties. Smart! Pretty! Good value! Of fine quality Knitted Rayon, with handsome harmonizing embroidery design. Double, "shaped" bandeau hooks in back. Panties have elastic in back; deep yoke in front. COLORS—Pink with Coral, Nile Green with Pink, Peach with Crabapple. State, size, color… Set 98¢. Run-resistant RAYON BLOOMERS. SPECIAL! (M) 3 M 11568—Lengths—19|20|21 inches. To fit hips—38|42|46 inches. An immense bargain! Very low priced, yet durable bloomers of Run-resistant Knitted Rayon! Harmonizing colored embroidery design. Double crotch. Flat locked seams. Very special value—formerly you would have paid 85¢ for them! COLORS—Pink, Peach, Nile Green, or Coral. State color, length. 2 pairs $1.15. Pair… 59¢. PERFECT FIT Guaranteed "HOW to MEASURE." See Page 216. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 236

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Look! Quality SILK LINGERIE …Never before Priced SO LOW! NEW! …Dainty! 3 M 11587—34 to 44 ins. bust. Perfectly exquisite! Amazing value! Of All Silk Crepe de Chine, with rosewood-tan rayon-embroidered lace at top, and forming two godets. Hemstitching and rosebud at front. Satin ribbon straps. Slits at sides; tab at bottom. COLORS—Pink, Peach, or Nile Green. State size and color. Postpaid… $1.69. ALL SILK PONGEE. 2-piece Set. Bargain! 3 M 3609—SIZES—30 to 38 inches bust. With 30 and 32 bandeaus we furnish 19-inch length bloomers; with sizes 34, 36 and 38, 21-inch bloomers. Cool, dainty, easy to launder, slow-to-show soil, and sturdy. Of All Silk Pongee. And formerly it would have cost $1.59! "Shaped" bandeau has sat-in ribbon straps. Hooks in back. Panties have knitted rayon appliques. Ribbon rosebud; knitted rayon bindings. COLOR—Pongee Tan; Med. Blue trim. State size. Postpaid… Set $1.00. Lovely SILK CREPE DE CHINE Form-fitting. 3 M 11589—SIZES—34 to 44 bust. Length 42 ins. Every woman revels in that feeling of complete exquisiteness which comes from the knowledge that her "intimate" garments are worthy of her "finer" outer apparel—for instance, when one's foundation slip is as lovely as is this one! You'd have paid $2.98 for it last year! Of lustrous Silk Crepe de Chine, richly embellished with wide, beautiful rosewood-tan lace. Self material shoulder-straps. Semi-low "V" neck. COLORS—Peach, Pink, Nile Green. Light Blue, or White. State size, color $1.98. SILK CREPE DE CHINE BLOOMERS. 3 M 11588—Lengths 23, 25, or 27 inches. And they would have cost you $1.98 formerly, even here, where prices are guaranteed lowest, and are worth $1.49 today. Adorably made bloomers of heavy All Silk Crepe de Chine, with knee-ruffles edged with rosewood-colored Valenciennes-patterned lace. Elastic run-in at knees and waist, not stitched-in as in inferior garments. COLORS—Pink, Peach, Coral. State color, length… $1.19. MISS CHICAGO …in One of our Lovely 2-piece Sets. SILK CREPE DE CHINE. 3 M 11590—SIZES—30 to 38 inches bust. With sizes 30 and 32 bandeaus we furnish 19-inch panties; with sizes 34, 36, or 38, 21-inch panties. A beauty! "Miss Chicago" wears it smilingly! "Dance" set of Silk Crepe de Chine, with ecru lace light-rosewood-tinted. Back-hooking bandeau has harmonizing silk inserts and double, satin ribbon straps. Panties have double yoke, elastic in back. Ribbon bows trim. Would have cost you $2.29 formerly! COLORS—Pink, Peach, Nile Green, or Coral. State size, color. Low price, Postpaid… Set $1.49. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 237

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Extra Fine Quality RAYON BLOOMERS For Women. FULL CUT. REGULAR SIZES 69¢ POSTPAID. STOUT SIZES 89¢ POSTPAID. America's GREATEST VALUE! FEATURES. (1) Super Quality Knitted Delustered Rayon. (2) Smooth, Flatlocked Seams. (3) Reinforced Gusset for Utmost Wear and Fit. (4) Good Elastic at Waist and Knees. 3 M 11487—REGULAR SIZES—Lengths 21, 23, 25 or 27 inches; to fit hips 38, 42, 46, 48 inches. Price, Pair… 69¢. 3 M 11488—STOUT SIZE—Length 29 inches. Fits hip 52 inches. Price, Pair… 89¢. Read features above! COLORS—Pink, Peach, Nile Green, or Sweet Pea (Orchid). State size and color. "Kickaway" Bloomers. NEW LOW PRICES. CHOICE 49¢ up POSTPAID. Special! For Women. Fine Quality SATEEN. Regular and Stout Sizes. Striped Sateen. 3 M 3579—REGULAR—Lengths… 23, 25, 27 inches. 2 pairs 95¢. Pair… 49¢. 3 M 3580—STOUTS—Lgths., 27, 29 ins. 2 pairs $1.15. Pair 59¢. COLORS—Peach, Pink, Light Blue, Black, or Light Tan. State size, color. Plain Sateen. 3 M 3560—REGULAR—Lenghts… 23, 25, 27 ins. 2 pairs 95¢. Each… 49¢. 3 M 3566—STOUTS—Lgths., 27, 29 ins. 2 prs. $1.15. Price, Pair… 59¢. COLORS—Black, Peach, Pink, White, Med. Green, or Navy Blue. State size and color. Extra value! Famous "Kickaway" bloomers of lustrous, good quality Sateen, with features named at right. Good elastics at waist and knees are run in, not stitched in as in inferior made bloomers. All Have Saddle Crotch and are Triple-stitched. Full Cut. Well Made. RAYON VESTS. Regular and Stout Sizes. 3 M 11485—REGULAR—32 to 42 bust. 2 for $1.15. Ea. … 59¢. 3 M 11486—Stouts—44 to 50 bust. 2 for $1.35. Each… 69¢. Of superfine knitted Delustered Rayon. COLORS—Pink, Peach, Nile Green Orchid. State size, color. Bargain Special. 45¢ POSTPAID. Run-resistant Rayon. 3 M 3637—Lengths… 21|22|24 ins. Fit Hips… 38|42|46 ins. Dainty! Durable! Astonishingly low priced! Of Knitted Rayon. Double crotch. Elastics run-in, not stitched in. Flat-locked seams. Full cut. COLORS—Peach, Pink, Nile Green, or Sweet Pea (Orchid). State size and color. 2 pairs 87¢. Pr. … 45¢. FINE QUALITY COTTON BATISTE. FAST COLOR (TESTED and GUARANTEED). 3 M 3597—Lengths… 18|19|20. Fit Hips… 34|38|42. Cool! Fast color! "Modern." Double yoke in front, elastic in back. Triple-stitched seams. Huge value! COLORS—Assorted colored prints on white backgrounds. 2 for 75¢. Each… 39¢. COTTON PRINTS. Big Value! FAST COLOR (TESTED and GUARANTEED). 2 PAIRS for 59¢ POSTPAID. 3 M 3591—Length… 18|19|20. Fit Hips… 34|38|42. Astounding value! Durable printed Cotton panties! Double yoke in front; elastic in back. Colored binding. Fast color! COLORS—Assorted polka and pin dots on white "grounds." State sizes, your choice… 2 pairs 59¢. COTTON BROADCLOTH Bandeau and Panties. Both for 49¢ POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 M 3596—30 to 38 ins. bust. With sizes 30 to 32 bandeaus, 18-in. panties; with sizes 34, 36. 38 bandeaus. 20-inch panties. A set like this formerly sold for 79¢! Fast-color-printed Cotton Broadcloth. "Shaped" bandeau hooks to back. Panties have double front yoke, back elastic. Colored bindings, straps. Full cut. COLORS—Blue, Green, or Rose prints on white. Postpaid, Set… 49¢. COTTON JERSEY BLOOMERS. Regular and Stout Sizes. 3 M 3583—REGULAR SIZES—Lengths… 23, 25, 27 ins. 2 Pairs 43¢. Price, each… 23¢. 3 M 3584—STOUT SIZES—Length 29 inches. 2 pairs 55¢. Each… 29¢. Flat-knit Cotton bloomers. Double crotch. COLORS—Pink, Peach, or Light Tan. State size and color. Cotton and Rayon Flat Crepe. 67¢ up POSTPAID. Regular and Stout Sizes. 3 M 11562—REGULAR SIZES—Lengths 23, 25, 27 ins. 2 pairs $ 1.31. Pair… 67¢. 3 M 11563—STOUT SIZES—Lengths 27 and 29 ins. 2 pairs $1.55. Pair… 79¢. Pretty! Double saddle-crotch. Bartacking. COLORS—Pink, Peach, Light Tan, Orchid or White. State size and color. NON-CLING MERCERIZED COTTON. 3 M 3576—REGULAR SIZES—Lgths. 23, 25, 27 ins. 2 prs. 95¢. Pair… 49¢. 3 M 3577—STOUT SIZES—Lgths. 27, 29 ins. 2 pairs $1.15. Postpaid, pr. … 59¢. Saddle crotch. Triple-stitched seams. Full cut, well made. COLORS—Pink, Black, White, Peach, Lt. Blue, Lt. Tan, or Rose. State size and color. COTTON VOILE RAYON-STRIPED. 3 M 3569— Lengths 23, 25, 27 ins. Cool, pretty bloomers, priced low! Trimmed with corded net appliques. Double-stitched seams. Elastic run-in, not stitched-in, as in interior bloomers. COLORS—Pink, Peach, Orchid Coral, Med. Green. State size, color. 2 pairs 91¢. Pr. … 47¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 240

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ANYONE CAN TAKE YOUR MEASURE. We Guarantee PERFECT FIT. Simply Follow these FEW DIRECTIONS. For MEN'S, YOUNG MEN'S …and YOUTHS' CLOTHING! These instructions for measuring are so simple that we urge you not to guess at sizes. Measure according to our directions; if possible have someone help you, to be sure you are right, because it is difficult to take your own measurements without bending or twisting. The picture shows how you should stand. Follow these instructions and you will get perfect-fitting garments. Be sure to mention on your order your height and weight. Stand Naturally for Chest Measure. To take your chest size, see measurement No. 1 in illustration. Take over vest if measuring for either suits or overcoats. Make no extra allowances. First empty your pockets. Then place tape-measure all around body, over shoulder blades in back, close up under arms, and bring forward. Have someone take your measurements for you rather than attempt to measure yourself. Be sure tape-measure lies straight across shoulder-blades in back, not above or below them. Don't forget to stand naturally, with arms hanging at sides in an easy, natural way. Do not expand chest or hold breath. Jot down on back of our order blank, in the space provided, the exact number of inches shown on tape-measure. When having your measurements taken, as in illustration, do not throw out your chest or hold your breath. Neither should you stand with your weight on one leg. The proper pose is merely to stand naturally erect. It is never necessary to make any extra allowances. All our garments are cut over full size patterns, so if you follow instructions, our expert tailors and fitters guarantee absolutely perfect fit. Then Measure Both Waist and Inseam. WAIST—(See measurement No. 2 at left). First remove belt if you are wearing one. Then place tapemeasure all around waist, over your trousers, just above hips. Draw the tape comfortably tight - - - not too tight - - - just tight-enough to take out the slack. Then jot down exact number of inches in space provided on our order blank. INSEAM— (See measurement No. 3 at left). The end of tape must be placed close up in the crotch. Then, see that it is drawn down along the inseam of trousers to the desired length. This measurement is important, and should be accurate, because the proper hang of trousers depends upon it. Please Do Not Guess at Measurements …TAKE THEM! How to Order BOYS' SUITS. Do not send us measurements taken from the boy's garments. MEASURE THE BOY HIMSELF. Then order the suit in age conforming closest to all his measurements. ORDER BY AGE ONLY. The same measurements are necessary in determining your boy's size, as we show above for youth's or men's clothing. There are three sizes to take: No. 1—Chest; No. 2—Waist; No. 3—Inseam. Then refer to chart below and select suit in age that comes closest to these measurements. Your boy may be large or small for his age, but you will find measurements, reading from left to right across chart below, that conform closely to his measurements. Order his suit in that AGE and it will fit him properly. If you find your boy's measurements larger than the chart shows, you will have to make your selection from our young men's suit lines. Our suits are made to measurements long established by the best tailors as correct for boys of average size and build. Just remember when measuring, that the chest sizes shown below are not measured over the coat, but should be taken over your boy's shirt, as in illustration. In measuring for overcoats, mackinaws, raincoats, or lumberjacks, always measure chest over blouse or shirt, not over coat or suit. Then order in age conforming closest to his chest measurements. Do not make any extra allowances. If these simple instructions are followed the garments will fit perfectly. MAKE NO EXTRA ALLOWANCES IN MEASURING. Age… 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18. Chest Measure… 22, 22½, 23¼, 24, 24¾, 25½, 26¼, 27, 27¾, 28½, 29¼, 30, 31, 32, 33, 34. Waist Measure… 23, 23½, 23½, 24, 24, 24½, 25, 25½, 26, 27, 27½, 28, 29, 29½, 30, 30½. Longie Inseam… 13½, 15, 16½, 18, 19½, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31. To Measure for Men's or Boys' HATS and CAPS. Place tapemeasure all around head, just as shown in the illustration above. The scale below shows the size to order, according to head measure in inches. Boys' Hat sizes range by eighths, from 6⅛ to 7. Men's 6¾ to 7½. Head. Inches… 19⅛, 19⅜, 19¾, 20⅛, 20½, 20⅞, 21¼, 21⅝, 22, 22⅜, 22¾, 23⅛. Hat Size… 6⅛, 6¼, 6⅜, 6½, 6⅝, 6¾, 6⅞, 7, 7⅛, 7¼, 7⅜, 7½. Always State Size Wanted. Here's How to Measure for GLOVES. It's a simple matter to measure for correct glove size. Just hold your hand flat, with fingers close together, and pass tape-measure around hand, in front of thumb and behind knuckles, as shown in the illustration above. Do not draw tape-measure too tight. The number of inches your hand measures is the size glove to order. This applies to men's, women's, girls', and boys' gloves. For infants or small children, order by age of child. Always State Size Wanted. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 241

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Men Prefer [STYLE-CLAD (Reg. U.S. Pat. Off.) Suits!] 1. HONEST FABRICS. In selecting the fabrics for this season's line of suits, we constantly kept in mind the service qualities of each individual piece of cloth. By rigid laboratory tests we eliminated all undesirable materials and retained only those fabrics we could guarantee to give the utmost wear for the price paid! Honest fabrics - - - that's what we were looking for - - - and that's the only kind we're offering you! Particularly sturdy will you find the many Worsted Suitings we're offering this season. 2. Good Tailoring. Tailoring is very important as related to service - - - and painstaking craftsmanship is a characteristic of all our suits! Extra durable guaranteed linings insure maximum wear. All seams are sewed with care, collars closely felled, and pockets durably stayed; bar-tacking further adds to the service. 3. Newest Styles and Patterns! Our styles and patterns comprise all that is acknowledged by the country's style dictators - - - the university men, as newest and smartest. And for more conservative tastes are included those accepted for their distinction and dignity by successful men in the business and banking worlds! 4. Hidden Quality. "What's underneath" is also important! Every man's suit in our line has an underconstruction of the famous Green Edge Canvas and Genuine Haircloth, in coat-front and lapels, coats have taped front-edges for shapeliness! All trousers have hand-turned, tailored pockets. 5. Perfect Fit Assured. All our suits are cut by experts, over the most scientifically exact patterns, and tailored by skillful, highly experienced tailors. We can therefore guarantee that the suit you order will fit you perfectly, if you follow the simple measuring instructions on Page 241. 6. LOWEST PRICES GUARANTEED. In addition to giving you honest fabrics, good tailoring, newest styles and patterns, "hidden quality", and a guarantee of perfect fit, we also guarantee that the price you pay for any suit bought from us is the lowest price for which you could get it anywhere in America! ALL WOOL WORSTED. $12.95 POSTPAID. Comes in Slim, Regular and Stub Sizes. 3 K 5175—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34. Apply any possible test, and you'll find this the greatest suit value in this year of big values. It's the standard-bearer of the 1931 history-making suit bargains, listed on this and the following pages. Smart, up-to-date, expertly tailored - - - would have cost from $14.95 to $18.95 last season, depending upon where you bought it. The fabric is renowned for long wear, shape-retaining qualities, and for the way it sheds dirt. It's All Wool Worsted, of extra fine quality, hard finished, in a very effective semi-conservative 1931 pattern. Has fine sergelike weave with fancy-woven self-colored and faintly contrasting broken Rayon stripes. Trousers have 19-inch bottoms. Vest-back and lining of full lined coat of fancy "guaranteed" rayon and cotton. A "wonder" suit for the money, with all the features outlined above. COLORS—Navy Blue, or Dark Brown. State color, height, weight, chest, waist and inseam… $12.95. "YOU LOOK SO NEAT!" CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 242

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[Men Prefer] STYLE-CLAD (Reg. U.S. Pat. Off.) Suits! TAILORED TO FIT MEN ANY BUILD OR SIZE! Every man who buys a "Style-Clad" suit buys guaranteed size-satisfaction - - - which means a perfect fit, and satisfaction as long as he wears it. See illustration of types at right. Regular, Stub, or Slim Sizes! Whether you are stub, slim, or regular in build, our smart "Style-Clad" suits will fit you perfectly. We guarantee to fit men of any type, in any suit selected from pages 242 to 247. How to Measure, on Page 241. Measuring directions are simple and easy to follow. After you have selected your suit, turn back to page 241 and read the instructions there. If possible, have someone take your measure, so you can stand naturally while being measured. Remember we guarantee perfect size-satisfaction, as well as quality and style satisfaction. NO EXTRA CHARGE FOR SPECIAL SIZES. And it's good to know that there is no extra charge for "STYLE-CLAD" suits built for men of other than ordinary size - - - "STYLE-CLADS" for tall slim men, and short thick-set men, are offered at the same low prices we quote for STYLE-CLAD suits in the REGULAR sizes. EVERY SUIT Valeteria (PROCESS) Shaped and Pressed. Every man's Suit and Topcoat purchased from the C. M. O. Co., is pressed and shaped by the Valeteria System just before it leaves our plant, and shipped in a special box. Your clothes reach you smartly shaped! The Valeteria System is the best method of pressing and shaping clothes - - - no shining or flattening with flatirons, but a graceful smoothing and shaping, that emphasizes the smart lines. Genuine Valeteria Pressed and Shaped Clothing fits better, looks smarter, and holds its shape longer. ALL WOOL CASSIMERE. $8.95 POSTPAID. 3 K 5152—ALL SIZES—34 to 44 chest; 29 to 42 waist; 29 to 34 inches inseam. The lowest price you could have bought this suit for anywhere in the United States last season, was $12.50. Our price, as you will see on Page 297 of our last catalog, was $10.00, and at that price we were practically giving the suit away without profit. Now the manufacturer has reduced the price on the fabric 30¢ per suit, and we're cutting the price to you by a dollar and five cents, making this the pre-eminent bargain of all time. Well tailored of durable, dressy, good All Wool Cassimere, in a popular two-tone herringbone weave with contrasting Rayon stripes. 19-inch trouser-bottoms. Vest-back and lining of half-lined coat of fancy "Guaranteed" Rayon-and-cotton. COLORS—Blue-gray, or Medium Brown. State color, height, weight, chest, waist, and inseam measures. Low price, Postpaid… $8.95. CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 243

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SATISFACTION GUARANTEED [in FABRIC, STYLE, and VALUE!] A Perfect Fit [for Every Man.] STYLE CLAD SUITS (Reg. U.S. Pat. Off.) For MEN and YOUNG MEN. Every Suit on This Page in Regular, Slim, or Stub Sizes. $12.95 POSTPAID. Worth Much More. 3 K 5173—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. Now you won't have to wait until "your ship comes in" before getting that smart new suit you want. And man! What a suit you get for your money here! Smart, from the right-fitting collar of the coat, to the cuffs of the trousers! Stylish in a quiet, distinctive way that announces good taste. Well tailored of fine quality Worsted, Half Wool, Half Cotton, in a plain, sergelike diagonal weave with faint gray threads interwoven to give it a two-tone effect, a hard finished, smooth-surfaced, wear-resisting fabric that holds its shape, keeps a crease, and wears as do few suit materials. Vest-back and lining in half-lined coat of fancy, serviceable rayon and cotton. Wide cut trousers have 19-inch bottoms. See "Note" below for other quality features. COLORS—Dark Blue, or Dark Gray Oxford mixtures. State color, height, weight, chest, waist, inseam, and whether with or without cuffs. Low price, Postpaid… $12.95. 2-pants SUITS. Special! $14.95 POSTPAID. Long-wearing Worsted. 3 K 5153—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34 ins. Men! Almost any one-pants suit would be a bargain at this price. So a two-pants suit, as smart as is this one, is "headliner value"—that's a certainty. Of very good quality shape-retaining, long-wearing Worsted, About One-fourth Wool, Balance Cotton, in a good-looking diagonal weave, with contrasting two-tone rayon stripes. Vest-back and lining in half-lined coat of fancy, serviceable rayon and cotton fabric. Trousers have 19-inch bottoms. Great value! See "Note" below. COLORS—Navy Blue, or Dark Brown. State color, height, weight, chest, waist, inseam, and whether with or without cuffs… $14.95. Handsome Pattern. $15.95 POSTPAID. Newest Colors. 3 K 5169—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34 ins. For the man who "knows his style-stuff," and wants the extra wear two pairs of pants guarantee, and real value! Up to date suit of durable, extra good quality, shape-retaining, hard-finished Worsted, One-fourth Wool, three-fourths Cotton. Very latest patterns and colors — the Copper Tan in fancy, plain and fine herringbone stripes, the Powder Blue in a novel medallion effect pattern, both with contrasting rayon stripes. Fancy rayon and cotton half-lining in coat. 19-inch trouser bottoms. See "Note" below. COLORS—Powder Blue, or Copper Tan. State color, height, weight, chest, waist, inseam, and whether with or without cuffs… $15.95. HOW TO MEASURE – See Page 241. NOTE. Every Man's suit in our line has Green Edge Canvas, Genuine Haircloth, and taped front edges in coat, insuring shapeliness. Trousers with or without cuffs have hand-turned, tailored pockets, firmly anchored buttons. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 244

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[SATISFACTION GUARANTEED] in FABRIC, STYLE, and VALUE! [A Perfect Fit] for Every Man. STYLE CLAD SUITS (Reg. U.S. Pat. Off.) For MEN and YOUNG MEN. Every Suit on This Page in Regular, Slim, or Stub Sizes. Extra Value $12.95 POSTPAID. All Wool Fabrics. All Wool Cassimere. 3 K 5170—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34. No necessity for any man to go without that new suit he needs, when he can get a stylish, well tailored, long wearing suit like this for such a small sum! Of extra good quality, shape-retaining, serviceable All Wool Cassimere in a very effective two-tone herringbone weave. Single-breasted coat with well-cut shoulders; trousers with 19-inch bottoms. Vest-back and lining in half-lined coat of fancy rayon and cotton. Value we're dead sure you can't beat! See "Note" below. COLORS—Brown, or Blue-gray. State color, height, weight, chest, waist, inseam, and whether cuffed. Low price, Postpaid… $12.95. The Alden 2-PANTS SUIT. $19.95 POSTPAID. Superfine Quality. 3 K 5095—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34 ins. "Hats off" to the "Alden!" Men—if you like fine style, expert workmanship, and a magnificent fabric choose this suit. It would be a bargain at $25.00. Our price is only $19.95. An ultra-smart two-pants suit of superfine quality, wear-resisting, shape-retaining lustrous All-Wool Worsted, with broad fancy-woven alternating herringbone, serge, and pebbled weave stripes separated by faint, contrasting stripes. Rayon-and-cotton half lining in coat. See "Note" below for quality features. COLORS—Blue-gray, or Medium Brown. State color, height, weight, chest, waist, inseam, and whether cuffed. Low price, Postpaid… $19.85. Worsted, Always Popular, Can Now Be Had At Low Prices. Special! ALL WOOL WORSTED $14.95 POSTPAID. 3 K 5144—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. So smart, so distinguished-looking, so handsomely materialed, so well tailored, that no man could wear it without keen enjoyment - - - and no woman see it without "raving over it." Of extra fine quality, smooth-surfaced, shape-and-press-retaining All Wool Worsted, in a fine-ribbed, sergelike diagonal weave, with a faint small "diamond" allover design formed by single, broken, contrasting colored threads - - - a fabric never before used in a suit under $16.50! Coat lining throughout and vest-back of fancy rayon and cotton. Trousers with 19-inch bottoms. Top notch value! Guaranteed to please and satisfy in every respect. See "Note" below. COLORS—Navy Blue, or Dark Brown. State color, height, weight, chest, waist, inseam, and whether cuffed. Low price, Postpaid… $14.95. Be Sure to State SIZE and COLOR. NOTE. Every Man's suit in our line has Green Edge Canvas and Genuine Haircloth, and taped front edges in coat for shapeliness. Trousers with or without cuffs have hand tailored pockets, and firmly anchored buttons. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 245

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Best VALUES in 42 Years. STYLE CLAD SUITS (Reg. U.S. Pat. Off.) For MEN and YOUNG MEN. HOW TO MEASURE—SEE PAGE 241. 2-PANTS SUIT. ALL WOOL WORSTED $17.95 POSTPAID. 3 K 5102—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. On Upper Michigan Boulevard, Chicago's smartest street, where men of affairs may be seen at their best, this classy style in this dashing new pattern has been much in evidence lately. It's a smartly cut single-breasted suit of a fabric any man would like - - - beautiful, extra fine quality, one-colored All Wool Worsted, in an inconspicuous, yet very effective half-inch stripe formed by reversing the fine sergelike weave of the fabric in each alternating stripe. It's a suit you couldn't buy anywhere else today for less than $22.00. Splendidly tailored, shape and press-retaining. Vest-back, and half-lining or coat of "guaranteed" Rayon and Cotton. Two pairs trousers with 19-inch bottoms. See "Note" at right for additional quality features. Wonder value! COLORS—Dark Blue, Dark Brown, or Dark Green. State color, height, weight, chest, waist, and inseam measurements, and whether trousers with or without cuffs are wanted. Low price, Postpaid… $17.95. About ½ WOOL WORSTED $12.95 POSTPAID. 3 K 5171—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 ins.; inseam 29 to 34 ins. Outstanding value! A nobby, well tailored suit of Worsted, About One-half Wool, Balance Cotton. A fine sergelike weave with clusters of contrasting broken hairline stripes. Fine, long wearing, and in the new, summery shades you'll see many of the smartest dressers wearing. Trouser bottoms 19-inches. Coat half-lined with guaranteed lining of rayon and cotton. See "Note" below. COLORS—Powder Blue, or Copper Tan. State color, all measurements, and whether cuffed… $12.95. ALL WOOL CASSIMERE $13.95 POSTPAID. 3 K 5198—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34 ins. Faultlessly styled, splendidly tailored. A mighty swagger-looking suit, well tailored of fine All Wool Cassimere, with faint stripes forming a light block design that's very popular with stylish dressers, and 2-tone vertical broken hairline cluster stripes for contrast. 19-inch trouser bottoms. Half-lining in coat of "guaranteed" Rayon and Cotton. See "Note" below. COLORS—Blue-gray or Dark Tan. State color, all measurements, and whether cuffed trousers. Low price, Postpaid… $13.95. ALL WOOL CHEVIOT with EXTRA PAIR CASSIMERE PANTS $14.95 POSTPAID. 3 K 5129—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. The man who's "looking-to-save," yet particular about how he looks, may "kill two birds with one stone" here. We sold a similar outfit for $16.50 last year, and we doubt very much whether you could get it for that elsewhere, even today - - - yet our price is only $14.95. It's a dandy outfit for the man who likes a change from Navy Blue suit trousers to lighter ones for "dress-up" sport, and semi-formal wear. Splendidly tailored of good quality All Wool Cheviot in handsome self color herringbone weave, with a pair of light gray pants of Cassimere. About One-third Wool, Balance Cotton included. Both pairs have 19-inch bottoms. Vest back and half lining in coat of guaranteed Rayon and Cotton. See "Note" at left. COLORS—Navy Blue; extra pants light Blue-gray. State measurements, and whether cuffed trousers are wanted. Low price, Postpaid… $14.95. Every Man's Suit in our line has an underconstruction of Green Edge Canvas and Genuine Haircloth in coat-front and lapels, and taped front-edges in coat to insure shapeliness. All trousers have hand-turned tailored pockets, and firmly anchored suspender buttons, and may be had with or without cuffs. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 248

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QUALITY and FIT WOOL Guaranteed. STYLE CLAD SUITS (Reg. U.S. Pat. Off.) For MEN and YOUNG MEN. SATISFACTION OR MONEY BACK. CASSIMERE ALL WOOL. GOLF HOSE. ALL WOOL $1.00. Double-purpose Suit. $14.95 POSTPAID. 3 K 5145—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42; inseam 29 to 34. This, our "Style Clad" country-club special, in the same quality material, was priced at $16.50 last year! A splendidly tailored 3-piece business suit, with golf knickers (plus fours) of self material - - - a combination of "class" and economy you can't beat. Of very good Alt Wool Cassimere in a handsome tweedlike herringbone and plain striped weave. Sporty bellows pockets. Long trousers have 19-inch bottoms. Vest-back and coat lining of "guaranteed" Rayon and Cotton. See "Note" below at right. COLORS—Gray, or Tan. State color, height, weight, chest, waist, inseam, and whether with or without cuffs… $14.95. 3 M 3375—HALF SIZES—10 to 12 only. Men's good-looking, fine quality, medium weight All Wool golf hose, knit in wide, sport rib, with elastic-rib-knit, turndown cuffs. Worth $1.50! Fine value! COLORS—Black, Navy Blue, Light Blue, Medium Green, Buff Tan, or Medium Gray. Please state size and color. Postpaid… $1.00. ALL WOOL TWIST $15.95 POSTPAID. 3 K 5172—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. A style greatly favored by University men - - - the acknowledged criterions of what's what in young men's clothes. Tailored of dressy, superfine quality All Wool Twist, in a smart "Homespun" mixture with faint contrasting stripes forming a peppy, yet not too lively indistinct over-plaid - - - a suit any man would wear with pride. 19-inch trouser bottoms. Vest-back and half-lining in coat of fancy patterned guaranteed Rayon and Cotton. See "Note" below for other high quality features. Exceptional value. COLORS—Medium Gray, or Med. Tan. State color, height, weight, chest, waist, inseam, and whether cuffs are wanted. Low price, Postpaid… $15.95. ALL WOOL WORSTED $14.95 POSTPAID. 3 K 5149—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. If you're a man particular about the fabric and tailoring of your clothes, and accustomed to paying much more, order this suit at our risk. You'll find it the equal of any $20.00 suit to-day. It's a handsome, splendidly tailored suit of extra fine, long wearing All Wool Worsted in diagonal and fancy-woven self-colored weave, with contrasting-colored broken hairline and pin stripes. 19-inch trouser bottoms. Vest-back and half-lining in coat of "guaranteed" Rayon and Cotton. See "Note" below. COLORS—Navy Blue or Dark Brown. State color, height, weight, chest, waist, inseam, and whether cuffed trousers are wanted. Low price, Postpaid… $14.95. The Alden 2-pants SUIT. Superfine ALL WOOL WORSTED $19.95 POSTPAID. 3 K 5113—ALL SIZES—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34 ins. This "ALDEN" suit has the quality and style demanded by the man whose tastes and station in life demand that one wear truly fine clothes. The superlative in fabric, tailoring, and value, a suit actually worth $30.00! Of superfine, durable, shape and press-retaining All Wool Worsted, in a beautiful, distinctive fine serge-like weave with fancy-woven self-colored stripes. Two pairs "trousers with 19-inch bottoms. Guaranteed Rayon-and-Cotton-linings. See "Note" at left. COLORS—Navy Blue or Dark Brown. State color, height, weight, chest, waist, inseam, and whether cuffed trousers are wanted. Postpaid… $19.95. NOTE. Every man's suit in our line has an underconstruction of Greer Edge Canvas and Genuine Haircloth in coat front and lapels, and taped front edges in coat for shapeliness. Trousers have hand turned tailored pockets, firmly anchored buttons, and may be had with or without cuffs. CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 249

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Now! PERFECT FIT for STOUT Men. Extra Wear FABRICS—Lowest Prices! $12.95 POSTPAID. About ¼ WOOL WORSTED. 3 K 5083—ALL SIZES—Chest 40 to 48 inches; waist 39 to 48 inches; inseam 29 to 34 inches. Our "champion" value in a smart, dignified three-piece suit, expressly designed for the "big man" - - - at a price that's mighty low for even a regular size. Made of a strong, stylish, shape-retaining Worsted, About One-fourth Wool, Balance Cotton, in a fine-ribbed, sergelike diagonal weave with fancy-woven self-color stripes with touches of unobtrusive color. Coat lining throughout, and vest-back of durable Rayon and Cotton. 19-inch trouser bottoms, See "Note" below. COLORS—Dark Blue, Dark Brown. State color, height, weight, chest, waist, inseam, and whether cuffed bottoms… $12.95. Superfine Quality ALL WOOL WORSTED. $16.95 POSTPAID. An Extra Saving Here! 3 K 5084—Chest 40 to 48 ins.; waist 39 to 48 inches; inseam 29 to 34 inches. It takes the finest fabrics, and the cleverest cutting and tailoring to produce a suit that gives the heavy man smartness and distinction. This three-piece suit, our finest "stout" model meets these requirements, and is very durable, too - - - yet is very moderately priced! Of superfine All Wool Worsted - - - smooth, wear-resisting, shape-and-press-retaining, and in a very rich, dignified striped pattern. Coat-lining and vest-back, of serviceable Rayon-and-cotton. 19-inch trousers-bottoms. See "Note" at left. COLORS—Navy Blue, or Dark Brown. State color, height, weight, chest, waist, inseam, and whether cuffed or plain trousers. Price… $16.95. EXTRA PANTS included. ALL WOOL WORSTED 2-pants SUIT $18.95 POSTPAID. Most Service Per Dollar! 3 K 5088—Chest 40 to 48 ins.; waist 39 to 48 ins.; inseam 29 to 34 inches. For the heavy built man who pays high prices for his suits. Save big money here. Look at this four-piece outfit, men - - - note its style! Bear in mind that you get two pairs of pants, and that the fabric is extra fine quality All Wool Worsted in a conservative alternating diagonal and fancy-woven self-color striped weave, with the very faintest contrasting colored thread stripes. 19-inch bottomed trousers. Coat lining throughout, and vest-back of durable Rayon and Cotton. See "Note" at left. COLORS—Dark Blue, Dark Brown. State color, height, weight, chest, waist, inseam, and whether cuffed trousers. Postpaid… $8.95. Every man's suit in our line has Green Edge canvas and Genuine Haircloth, and taped front edges in coat to insure shapeliness. All trousers have hand-turned tailored pockets, and firmly anchored buttons, and maybe had with or without cuffs. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 250

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"Really, did that STYLE CLAD (Reg. U.S. Pat. Off.) cost only $9.95 POSTPAID? — I can't believe it!" STYLE-CLAD SUITS. For MEN and YOUNG MEN. PERFECT FIT Guaranteed! See Page 241. About ¼ WOOL WORSTED. 3 K 5161—ALL SIZES—Chest 31 to 36 inches; waist 28 to 33 inches; inseam 28 to 34 ins. Young man! If you have the slightest doubt, ask your mother, or your sweetheart's mother - - - or any woman whose judgment you respect, about this value. Ask her about the wearing qualities of the good old fashioned worsteds like "Dad" used to wear - - - the worsteds now again in the height of fashion. And ask her if she ever heard of any three-piece suit made of it, at this price. We could not, by a long shot, have offered you such a bargain even a year ago. This suit is tailored of extra good quality good-looking Worsted, About One-fourth Wool, Balance Cotton, the long-staple cotton adding the durability short-fibred wool (the kind you usually get in all wool suits at this price) will not give. Handsome pattern of broad self-color fancy-woven and narrower straight stripes with contrasting Rayon hairline stripes. Fine underconstruction of green edge Canvas and haircloth insures continued shapeliness. Coat full-lined with lustrous Rayon-and-Cotton fabric. Stylish wide-legged trousers. COLORS—Dark Brown, or Dark Blue. State color measurements, and whether with cuffs. Price… $9.95. All Wool Cheviot. NAVY BLUE. 3 K 5155—ALL SIZES—Chest 31 to 36 inches; waist 28 to 33 ins.; inseam 28 to 34 ins. A stylish suit built to meet the practical as well as the social requirements of the "up-and-coming" American lad - - - quality and distinction to make you feel at home with your best-dressed classmates. Of very good, soft, double-durable Navy Blue All Wool Cheviot, in the popular, wide, subdued, one-color herringbone weave, a $15.00 to $18.00 suit - - - that's what you'll say when you see it. Stylish double breasted coat with peak lapels, 5-button vest, and trousers with wide bottoms. The vest-back and lining of full lined coat, of lustrous Rayon-and-Cotton fabric guaranteed for the suit's long life. Famous Green-edge Canvas and Genuine Haircloth underconstruction insures continued shapeliness. COLOR—Navy Blue. State height, weight, chest, waist, inseam, and whether cuffed or plain trousers. Low price, Postpaid… $9.95. ALL WOOL CASSIMERE 2-PANTS SUIT. 3 K 5166—ALL SIZES—Chest 31 to 36 inches; waist 28 to 33 inches; inseam 28 to 34 inches. Pep, class, and distinctiveness, and plenty of it - - - just what you dashing young men want. And you who buy this swagger, good quality 2-pants suit now, pay exactly $3.00 less than a suit like this would have cost you last winter. Well tailored of good quality, sturdy Spring weight All Wool Cassimere, to a "brisk", new tweedlike diamond-weave two-tone pattern which our buyer specially selected for youth. Two pairs of trousers double the wear. Vest-back and lining of the full lined coat of durable, lustrous Rayon-and-Cotton fabric. Fine under-construction. Excellent value in a suit that will give excellent service. COLORS—Blue-gray or Brown mixtures. State color, height, weight, chest, waist, inseam, and whether cuffed or plain trousers. Postpaid… $9.95. CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 251

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When STYLE-CLAD (Reg. U.S. Pat. Off.) CLOTHES Really Count! ALL WOOL WORSTED $12.95 POSTPAID. 3 K 5163—ALL SIZES—31 to 36 inches chest; 28 to 33 inches waist; 28 to 34 inches inseam. You fellows who want to be considered "keen" dressers, will make no mistake in selecting this handsome, nobby 3-piece suit. It has Class, it has It - - - and splendid tailoring. Of extra fine quality, durable, fashionable, hard-finished, press-retaining All Wool Worsted, in a very effective fine serge-like weave with twilled woven, and faint contrasting two-tone hairline stripes. Vest-back and lining of full-lined coat of guaranteed Rayon-and-Cotton lining. 19-inch cuffed trouser bottoms. See "Note" below for additional quality features. COLORS—Navy Blue, or Dark Brown. State color and all measurements… $12.95. About ½ WOOL WORSTED. 3 K 5164—ALL SIZES—31 to 36 inches chest; 28 to 33 inches waist; 28 to 34 inches inseam. We suppose it's true that "In the Spring a young man's fancy; lightly turns to thoughts of love" - - - but he also thinks of clothes and this year he will want more for his money than ever before. He gets it in this suit made of extra good quality Worsted, About Half Wool, Balance Cotton, a material specially selected for its wear-resisting qualities, good looks, and light, fashionable colors. The vest-back and lining throughout of the stylishly cut coat are of Rayon and cotton. Trousers have 19-inch cuffed bottoms. If style, appearance, and a big saving mean anything to you, you mustn't miss it. See "Note" below. COLORS—Light Powder Blue, or Light Tan heather mixtures. Please state color and all measurements. Postpaid… $11.95. About ½ WOOL CASSIMERE 2-PANTS SUIT. $11.95 POSTPAID. 3 K 5162—ALL SIZES—31 to 36 inches chest; 28 to 33 inches waist; 28 to 34 inches inseam. Commencements, parties, church affairs, dances, and "the daily grind" - - - it suits them all. And even though the price, considering the two pairs of pants, is as low as any you've ever seen, this well tailored four-piece suit will "pass muster" anywhere. Of good quality closely woven Cassimere, About One-half Wool, Balance Cotton, in popular self-color herringbone weave. The vest-back and full lining in stylishly cut coat are of wear-resisting guaranteed Rayon-and-Cotton. Both pairs of trousers have 19-inch cuffed bottoms. See "Note" below. COLOR—Navy Blue. Please state all measurements. Price, Postpaid… $11.95. NOTE! All the suits on this page have Green Edge Canvas and Genuine Haircloth under-construction to insure continued shapeliness. In ordering, please state color, height, weight, chest, waist, and inseam measurements, also whether cuffed or plain trouser-bottoms are wanted, as trousers may be had either way. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult It often. Page 252

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STYLE CLAD SUITS (Reg. U.S. Pat. Off.) For MEN and YOUNG MEN For HOT WEATHER COMFORT! GUARANTEED LOWEST PRICES!! Summer Weight COTTON WORSTED $7.45 POSTPAID. BIG VALUE! A Mighty Good Buy! 3 K 5079—Chest 34 to 44 ins.; waist 29 to 42 ins.; inseam 29 to 34 inches. Cool, light weight, yet "regulation-looking" enough for any day all summer, because it looks like a wool suit, though made of Cotton Worsted, specially processed to minimize shrinkage! Contrasting rayon broken hair-line stripes. It's a very well tailored two-piece suit. Unlined for coolness, but coat has wide French-style facings and a rayon-figured cotton yoke lining. Seams neatly bound. Pants have 19-inch cuffed bottoms. Excellent value! COLORS—Navy Blue, Medium Tan, Blue-gray. State color, size… $7.45. PERFECT FIT Guaranteed—See Page 241. Genuine LINEN Bargain! $5.95 POSTPAID. Don't Miss This! 3 K 5135—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. When everybody's "All hot and bothered" you'll look and feel cool wearing this dandy, yet very inexpensive two-piece suit. It's special value! Exceptionally well tailored considering its low price, of wear-resisting Genuine Linen, processed to minimize shrinkage. Unlined coat has wide French style facings, yoke lining; bound seams. Wide 19-inch cuff-bottomed trousers. COLOR—Natural (Linen Tan). State measurements. Price, Postpaid… $5.95. Always GIVE COLORS AND SIZES. For SUMMER—Light Weight FLANNEL $8.98 POSTPAID. Extra VALUE! 3 K 5078—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. Buy this fine-looking yet inexpensive two-piece suit, and you're "all set" for summer. A very smart outfit suitable for almost any summertime occasion, because it's not too informal to be at home most anywhere, in spite of its comfort and cool-looking color. Well tailored of light weight, good quality, durable, shape-retaining Flannel Suiting. About One-half Wool. One-half Cotton interwoven for coolness. Unlined coat has wide, French-style facings. Trousers have 19-inch cuffed bottoms. Looks great, feels great, wears great - - - and is great value! COLOR—Light Gray. Please state measurements. Postpaid… $8.98. Washable COTTON SUITING. $3.79 POSTPAID. Our THRIFT Special! 3 K 5128—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. Lower in price than in a previous sale booklet! A whale of a lot of value. No man should miss the comfort of this cool two-piece suit. When you wear this light weight summer suit, those hot, sultry, temper-trying days will find you cooler, calmer, "neat as a pin". Of fancy-striped, serviceable Cotton Suiting, dark-colored enough to resemble wool. Tubs like new. Unlined coat has wide French facings at front. 19-inch cuff-bottomed trousers. A suit that will give you a lot of comfort and general satisfaction. COLORS—Medium Gray, or Medium Tan. State color, measurements… $3.79. CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 253

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Knockout Values! Rubber-interlined COTTON JERSEY Raincoat. BIG SAVING! $3.79 POSTPAID. 3 K 5077—ALL SIZES—34 to 44 inches cheat. Length about 45 inches. Reduced more than $2.00. In nearly every important feature, this raincoat (that looks like a regular top-coat) is like one we sold very recently for $5.95. Now the price is only $3.79 - - - but you get just as much style and serviceability. Truly a Gigantic value! The thin tweedlike woven Cotton Jersey surface, and the slightly brushed, plaid-patterned cotton back, are coated to a rubber inlay between them. Convertible collar, raglan sleeves with underarm ventilation-holes. COLORS—Medium Gray, or Med. Tan. Price… $3.79. ALL WOOL TOPCOAT. Herringbone Pattern. $7.95 POSTPAID. 3 K 5036—ALL SIZES—34 to 44 inches chest. Length about 46 inches. We can't imagine any man trying to "get by" without a topcoat for between-season's wear, when a smart-looking one like this can be bought here at this rock-bottom price! A topcoat saves your winter coat, is more comfortable, healthier, and a lot better looking on mild days. This topcoat made of medium weight All Wool Overcoating in a handsome two-tone herringbone weave will cost you less than many a man pays for a pair of shoes - - - so don't deprive yourself of its convenience and economy. It's single-breasted, has a belt in back. Rayon and Cotton lining in yoke, sleeves, and front to waistline. Bound seams. Vent in back. The workmanship will please you. COLORS—Medium Gray, or Medium Tan. Please state size and color. Low price, Postpaid… $7.95. RUBBERIZED Imitation Leather Raincoat. NEVER PRICED So LOW. $2.98 POSTPAID. 3 K 5043—EVEN SIZES—36 to 44 inches chest. Length about 48 inches. COLOSSAL VALUE! A neat, swagger raincoat at the lowest price ever quoted! We sold a coat almost identical, in our last catalog, at $4.95. This coat is a big bargain at $2.98. Well made of guaranteed water-proof Imitation Leather, a sturdy rubberized material with a suede-finished cotton fabric back. Single-breasted. Underarm ventilation-holes. COLOR—Black. Please state size. Low price, Postpaid… $2.98. Men everywhere praise our Style Clad Suits. ALL WOOL TWEED TOPCOAT. $9.95 POSTPAID. 3 K 5002—SIZES—34 to 44 inches chest. Length about 46 inches. A top coat for the particular man! The cut, the fabric, the tailoring, and the whole general makeup of this garment are $15.00 quality, and $12.50 would be a bargain price - - - but we are only asking $9.95. Of All Wool Tweed - - - a soft, medium weight fabric fine dressers are wearing - - - a mixture of light and dark threads in a "homespun" pattern. Yoke, sleeves, and front to waistline, Rayon-and-Cotton lined. Unbelted. Vent in back. Big value! COLORS—Medium Gray, or Medium Tan. Low price, Postpaid… $9.95. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 254

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Our FAMOUS R∙F∙D's (Reg. U.S. Pat. Off.) PROVED BEST BY TEST By a Million Men. NEW SMASHED PRICE! Man's OVERALLS or JACKET NOW $1.29 EACH POSTPAID. FEATURES. (1) Extra Service Denim Proved by Laboratory Test. (2) Extra Full Cut. Seams Triple-stitched. Bar Tacking at Points of Strain. (3) 5 Pockets in Jacket, Including Inside Pocket. 8 Roomy Pockets in Overalls. Lined Hip Pockets. (4) Lined Suspenders in Either Style, with Can't-come-loose Buckles. (5) Adjustable Waistband. Extra Facing at Waist. (6) Adjustable Cuffs on Jacket Protect Forearm by Preventing Sleeves from Slipping Up. (7) Raglan Sleeves Prevent Binding at Shoulders and Underarms. Extra Facing at Top of Bib. (8) Tested and Recommended by the Testing Service of Household and Modern Priscilla Magazines. HOME-TESTED AND APPROVED (P) (P) (P) PRICILLA PROVING PLANT. R. F. D. Overalls and Jackets have been rigidly tested and thoroughly approved by the Priscilla Proving Plant of "Modern Priscilla" Magazine, as well as the National Testing Service of "Household" Magazine, and by their staunchness and fitness for every labor activity, have earned the right to carry the seal of high quality shown above. More than a million men have also found them best by test, and a million men can't be wrong! CHOICE OF 2 STYLES. HIGH BACK. SUSPENDER BACK. Made of Pre-Shrunk 8-oz. White Back Indigo Blue Denim. The Overalls. 3 K 5728—Suspender Back Style. 3 K 5729—High Back Style. EVEN SIZES—30 to 44 inches waist. 30 to 36 ins. inseam. Our famous R. F. D. Overalls, deeply cut in price, are now lower in price than ever - - - and without a question more value than you'll get in overalls anywhere in the whole wide world! The same staunch and sturdy full cut overalls of absolutely Durable Pre-Shrunk 8-ounce White Back Indigo Blue Denim that's as tough as leather and guaranteed not to crack or break. All main seams triple-stitched; bartacking at all points of strain; non-rustable suspender adjusters, fasteners, and buttons; shaped non-slip shoulder-straps; every known strengthening device; 8-pockets - - - the two hip pockets lined to make them stronger; bib pockets; high-back suspenders lined. Tested and approved by the National Testing Service and Proving Plant of "Household" and "Modern Priscilla" magazines. State size and style. Low price, Postpaid… $1.29. The Jacket. 3 K 5730—EVEN SIZES—36 to 46 inches chest only. This is the same quality jacket that sold last season for $1.45! The same excellent material and splendid, painstaking workmanship as the overalls above, which it matches. Read the Super-quality features above. Also tested and approved by the magazines named. Please state size. Low price, Postpaid… $1.29. R∙F∙D∙JUNIORS For BOYS 3 to 18 Yrs. OVERALL OR JACKET. Big Price Cut. NOW 79¢ up POSTPAID. PRE-SHRUNK 8-oz. White Back Indigo Blue Denim. The Overalls. 3 K 5707—ALL SIZES—3 to 7 years… 79¢. 3 K 5708—ALL SIZES—8 to 11 years… 89¢. 3 K 5709—ALL SIZES—12 to 18 years… 99¢. Here's our Junior companion to Dad's R. F. D. strong and sturdy Overalls, same quality as before, but greatly reduced. Now at the lowest price ever quoted! Made almost like Dad's of 8-ounce White Back Indigo Blue Denim; extra full cut; triple-stitched main seams; bartacking at strain points. Continuous high back, plenty of pockets, non-rustable suspender-adjusters and, buttons. Specification made - - - guaranteed to satisfy. The Jacket. 3 K 5713—ALL SIZES—3 to 7 years… 79¢. 3 K 5714—ALL SIZES—8 to 11 years… 89¢. 3 K 5715—ALL SIZES—12 to 18 years… 99¢. Our Junior R. F. D. Jacket also reduced from 95¢ up! Of the same strong, excellent material with the same splendid, painstaking workmanship as overalls. Main seams triple-stitched; bartacking reinforcements; 4 roomy pockets. Metal buttons riveted on to stay. Your Order Shipped AT ONCE… No Waiting! CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 255

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GUARANTEED QUALITY. NEW LOW PRICES! For MEN. The NEW HOMBERG. FUR FELT. Beautifully Lined—Bound Brim. 3 K 6120¼—In eighths, from 6¾ to 7½. Our value-leader! Sold in our last catalog at $3.45. Of fine non-shrinking Fur Felt. Grosgrain ribbon band. Rayon and Cotton satin lining. Leather sweatband. COLORS—Elk Tan with Brown band; Pearl Gray with Black band. Price… $2.98. Wool Felt. 3 K 6139¼—In eighths, 6¾ to 7½. Smart Wool Felt hat in snap-brim style Leather sweat-band. Lustrous lining. Grosgrain ribbon band. COLORS—Black or Pearl gray with Black bands, or Calf Tan with Brown band. Extra value… $1.98. Welt Edge. 3 K 6100¼—In eighths 6¾ to 7½. A "dignified" hat. Of Wool Felt. Fancy Rayon ribbon band. COLORS—Black, Light Steel Gray, with Black bands; Calf Tan with Brown band. Price… $1.59. EXTRA LIGHT WEIGHT FUR FELT. Bound-Brim. 3 K 6152¼—In eighths, 6¾ to 7½. Correct styling, and a price low indeed for such a fine hut. Of fine, unshrinkable, Fur Felt that cleans wonderfully. Self color binding on brim. 1931 narrower grosgrain ribbon band. Leather sweatband. COLORS—Black or Pearl-gray with Black bands; or Elk Tan with Brown band. State size and color… $3.95. Men's Caps… New Styles! BEAUTIFULLY LINED. One-Half Wool Cassimere. Fancy Back. EXTRA LONG 3-inch PEAK. 3 K 5450—6¾ to 7½. New style cap with extra long unbreakable visor and one-piece top. Fancy back. Adjustable head-band. Leather sweat-band. Two-tone Rayon and Cotton Satin lining. COLORS—Med. Gray or Med. Brown. Price, Postpaid… $1.69. Rich Lustrous Lining. PLEATED BACK. ALL WOOL CASSIMERE. 3 K 5446—In eighths 6¾ to7½. Extra quality Cassimere. Unbreakable visor. Leather "sweat." Light Gray, or Light Tan… $1.49. BAND BACK. 3 K 5418—SIZES—In eighths, 6¾ to 7½ only. Cassimere, One-fourth Wool, Balance Cotton. Unbreakable visor. Big value! COLORS—Blue-gray, or Dark Tan. Price, Postpaid… 59¢. ALL WOOL Cassimere. One-piece Style. 3 K 5426—In eighths, 6¾ to 7½. Unbreakable visor. Leather forehead band. Cotton lining. COLORS—Blue-gray or Tan; colored overplaid… 89¢. Excellent Quality Fur Felt. Beautifully Lined. Welt Edge. 3 K 6181¼—SIZES in eighths, 6¾ to 7½. Excellent value in this snappy, stylish, super-quality hat. Made of finest non-shrinkable Fur Felt; rich Rayon and Cotton Satin lining. Harmonizing grosgrain ribbon band; double-stitched welt edge. Has deep leather sweatband. Will clean and reblock beautifully. COLORS—Black, or Light Steel Gray with Black bands; Elk Tan with Brown band. State size and color… $3.98. Extra Fine Quality. Wool Felt. 3 K 6168¼—In eighths, 6¾ to 7½. Of Wool Felt. Grosgrain ribbon band, leather sweatband. Snap brim. COLORS—Elk Tan with Brown band, Light Steel Gray with Black band. State size and color. Price, Postpaid… $2.29. Bargain. Wool Felt. 3 K 6102¼—SIZES in eighths, from 6¾ to 7½. Ribbon-bound brim, grosgrain ribbon band, imitation leather sweatband. COLORS—Black, or Light Steel Gray with Black bands. Brown with Brown band. State size and color… $1.65. Men's BELTS! NEW! 3 K 5964—EVEN SIZES—30 to 42 inches. Genuine Cowhide Leather belt about 1¾ inches wide, in "Garrison" style. Double tongued Nickeled buckle. Splendid quality - - - priced very low. COLORS—Black, Brown, or Gray… 59¢. Initial Buckle and Belt. 3 K 5957—EVEN SIZES—30 to 42 inches. Width 1⅜ inches. Genuine Leather. Rhinestone-studded initial on Mother-of-pearl celluloid-topped buckle. COLORS—Black, or Brown. State size, color, initial. Low price, Postpaid… 85¢. 3 K 5958—EVEN SIZES—30 to 42 inches. Very low priced! - - - Man's belt of strong Genuine Cowhide. Width 1⅜ inches. A much better belt than you'd expect for so little money. COLORS—Black, Brown, or Gray. Please state size and color… 25¢. Men's WORK GLOVES! BIG VALUES! Either Style 3 PAIRS for 69¢ POSTPAID. Gauntlet Style. Knit Wrist Style. 3 K 6060—Knitted wrist. 3 prs. … 69¢. 3 K 6061—Gauntlet style. 3 prs. … 69¢. 7-oz. White Canvas Gloves. Genuine Split Cowhide Leather palms. Serviceable, well made. Large Sizes. Either Style 47¢ POSTPAID. Gauntlet Style. Band Wrist Style. 3 K 6078—Band wristlet style. 3 K 6079—Gauntlet style. Sturdy! A genuine bargain. Unlined gloves of good yellow Horsehide Split Leather. Lined imitation leather cuffs… 47¢. Durable WORK GLOVES. CANVAS GLOVES. 6 PAIRS for 59¢ up POSTPAID. 3 K 6066—7-oz. fabric. 6 pairs 59¢. 3 K 6072—11-oz. fabric. 6 pairs 79¢. Cotton "Canton" Flannel gloves. Double, knit wristlets. Large size only. COLOR—White with Blue. Bandanas. 3 for 15¢ up POSTPAID. Cotton. Blue or Red. 3 R 3719—18 x 18 ins. 3 for 15¢. 3 M 3720—21 x 21 ins. 3 for 21¢. 3 M 3721—24 x 24 ins. 3 for 27¢. 3 M 3722—27 x 27 ins. 3 for 37¢. 3 M 3726—Hemstitched White Cotton handkerchiefs with vari-colored woven striped borders. Size 16 x 16 inches. Price… 6 for 43¢. Leather Ends. For DRESS. MEN'S SUSPENDERS. POLICE STYLE. 3 K 5900—1¾ inch Elastic and Leather. Very strong. COLORS—Assorted stripes on light grounds. Price… 39¢. 3 K 5918—Men's dressy suspenders in popular cross-back style. Made of 1⅜-inch live, Elastic. Kid ends. Durable; adjustable. Splendid value at our low price. COLORS—Assorted. Low price, Postpaid… 42¢. For Dress. Braid Ends. Rayon With Cotton. 3 K 5933—Men's dressy suspenders of Rayon-striped Elastic. Rayon and cotton braid ends. Good-looking, and excellent value. COLORS—Assorted… 45¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 264

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EVERY MAN CAN SAVE MONEY HERE! Fine Quality WOOL FELT. Beautifully Lined. Big Value. 3 K 6116¼—SIZES—In eighths, from 6¾ to 7½ only. Smart style - - - excellent quality. Of Wool Felt. Rayon and Cotton Satin lining; leather sweatband. COLORS—Black, or Lt. Steel Gray with Black bands, or Med. Tan with Brown band. State color and size. Price, Postpaid… $2.69. Service Hats… Reduced Prices! Popular "SAN ANN" Style. Wool Felt. 3 K 6171¼—Eighths 6¾ to 7½. A big bargain! Of good, glossy Wool Felt. Grosgrain binding and band. Leather "sweat". COLORS—Black, or Med. Tan, both with harmonizing bands. State color and size. Postpaid… $1.79. "CARLSBAD" Style. Wool Felt. 3 K 6185¼—In eighths, 6¾ to 7½. State size. Popular! Made right of good Wool Felt; curled brim. Imitation leather sweatband. COLORS—Sand Tan, Black, or Pearl Gray; matching bands… $1.89. FUR FELT. BARGAIN! 3 K 6135¼—SIZES—In eighths, from 6¾ to 7½ only. Big value! Of excellent quality unshrinkable Fur Felt. Contrasting band. Leather sweatband. COLORS—Black, or Pearl Gray with Black band; Elk Tan with Brown band. State color, size. Postpaid… $2.69. Old Army Style. Wool Felt. Work Hat. 3 K 6148¼—SIZES—in eighths, from 6¾ to 7½ only. Neat, serviceable old army style work hat of Wool Felt - - - very low priced. Snap brim stitched around edge. Narrow ribbon band. Imitation leather sweatband. In practical dark colors. COLORS—Drab, Beaver Tan, or Black; all with matching bands. State color and size. Price, Postpaid… $1.39. Wool Felt. 3 K 6111¼—In eighths, 6¾ to 7½. Inexpensive! Smart, durable hat of Wool Felt. Snap brim; grosgrain ribbon band. Imitation leather sweatband. COLORS—Black or Pearl Gray with Black bands; Brown with Brown band. State size, color. Postpaid… $1.45. Priced Very Low! Wool Felt. 3 K 6107¼—Eights, from 6¾ to 7½ only. Smart! Of smooth Wool Felt. Snap brim. Wide grosgrain ribbon band. Leather "sweat". COLORS—Black or Pearl-gray with Black bands; Med. Tan with Brown band. State size, color… $1.95. Men's Caps… Reduced Prices! ALL WOOL CASSIMERE! BARGAIN! 3 K 5433—SIZES—In eighths, from 6¾ to 7½ only. Fine quality - - - smart, new nubbed-effect pattern; faint over-plaid. Unbreakable visor, leather sweatband. Rayon and Cotton Satin lining. COLORS—Gray, or Tan mixtures. State color and size… $1.29. About ⅓ Wool. 3 K 5411—SIZES—In eighths 6¾ to 7½. Cut-price! Of Cassimere, About ⅓ Wool, Balance Cotton. Unbreakable visor. COLORS—Blue-gray, or Medium Tan. State size and color. Postpaid… 49¢. All Wool Cassimere. 3 K 5447—SIZES—Eighths 6¾ to 7½. Smart! Faintly plaided. Unbreakable visor; leather sweat-band. Rayon and Cotton Satin lining. COLORS—Lt. Gray, or Lt. Tan. State color and size… $1.29. Special Bargain! All Wool Cassimere. 3 K 5459—SIZES—In eighths from 6¾ to 7½ only. Good-looking cap, piece top. Smart pattern; contrasting Rayon stripes. Unbreakable visor, leather sweatband. Durable lining. In Med. Gray, or Tan… 75¢. BELT, INITIALED BUCKLE, and CLASP. 3 K 5984—30 to 42 waist. Imitation Leather 1⅜-in. belt. Metal initialed buckle; "safety" watch chain. Black or Brown. State color, initial, and size… Set 65¢. Wide Web. 3 K 5921—Sturdy, wide web, double-grip Elastic garters with rust-proof metal parts. Priced very low. A bargain! COLOR—Assorted. Low price, Postpaid, pair… 21¢. 3 K 5903—Wide web, good single-grip Elastic garters. Non-rustable, metal parts underlaid. COLOR—Asstd. Price, Postpaid, Pair… 19¢. Fine Quality Percale Pajamas. 3 K 5960—EVEN SIZES—34 to 46 ins. chest only. This pajama suit in 2-piece slipover style, formerly sold at $1.19! Front neckband, inside back reinforcing-yoke, and pocket trimmings, in contrasting color. Double-stitched seams. Drawstring. COLORS—Light Blue, or Tan. Please state size and color. Low price, Postpaid… $1.00. Muslin Nightshirt. 3 K 5959—EVEN SIZES—34 to 46 inches chest only. The "good old-fashioned nightshirt", is still a favorite with many men, and here's a garment that is remarkable value at our low price. Well made of good quality Muslin, and neatly trimmed with colored braid. One pocket. Double cuffs and button-band. Cut full for comfort. Wears well and launders nicely. Buy several - - - they're wonderful for the money. COLOR—White. Please state size. Low price, Postpaid… 85¢. Men's RAYON and COTTON Ties. 3 for 75¢ POSTPAID. 3 K 5911—Men's lustrous Rayon and Cotton ties. Beautiful combinations and patterns. We select three different patterns and guarantee satisfaction. Big value! COLOR—Assorted. Price… 3 for 75¢. RAYON and COTTON. Hand-tailored. 2 for $1.00 POSTPAID. 3 K 5985—Handsome, fancy-figured ties. COLORS—Blue, Brown, Green, or Maroon. Choice of colors… 2 for $1.00. Adjustable BOW TIES. For MEN. 3 K 5919—Man's dressy Rayon and Cotton mixed bow tie; adjustable elastic band. COLOR—Assorted. Postpaid, each… 21¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Dad! Help your boy in the Big Contest - - - See Page 186. Page 265

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For BOYS! REDUCED PRICES! "HOW TO MEASURE" See Page 241. Boy's HATS and CAPS furnished in Sizes 6⅛-6¼-6⅜-6½-6⅝-6¾-6⅞ and 7, Only. The Junior "CARLSBAD". Wool Felt. 3 K 6147¼—SIZES—In eighths from 6⅛ to 7 only. Boy's Wool Felt hat. Wide curled brim, and high crown. Tinsel and Rayon and Cotton Roman-striped bands. Imitation leather sweatband. Good value! COLORS—Pearl-gray or Sand-tan. State size and color. Low price, Postpaid… $1.59. About ¼ Wool Cassimere. 3 K 5414—SIZES—In eighths, 6⅛ to 7 only. Boy's cap of durable Cassimere, About One-fourth Wool. 8-piece top. COLORS—Blue-gray, or Med. Tan. State size and color. Postpaid… 45¢. BIG VALUE! 3 K 5407—SIZES—In eighths, 6⅛ to 7. Of Cotton Cassimere, with Small Amount of Wool. Pleated back. Unbreakable visor. COLORS—Blue-gray or Medium Tan. Postpaid… 55¢. 3 K 5400—SIZES—In eighths, 6⅛ to 7. A "roguish" little jockey cap of Fancy Cotton Suiting; embroidered emblem. Unbreakable visor. Priced very low. COLORS—Blue-gray or Tan; contrasting stripes. State color. Price… 29¢. 3 K 5420—SIZES—In eighths, 6⅛ to 7. The ''Little Aviator," of durable Cotton Pique. Embroidered crown; gold rayon cord. COLORS—White, Tan, or Blue. Price… 59¢. ALL WOOL CHEVIOT. 3 K 5448—SIZES—In eighths, 6⅛ to 7. Little boy's college style All Wool Navy Blue Cheviot. Unbreakable visor… 79¢. Dressy Wool Felt Special. 3 K 6144¼— SIZES—In eighths, 6⅛ to 7. Excellent quality. Snap brim. Rayon ribbon band. A good-looking hat priced low. Great value! COLORS—Pearl-gray with Black band; or Tan with Brown band. State size, color. Postpaid… $1.27. ALL WOOL CASSIMERE. 3 K 6145¼—SIZES—6⅛ to 7. Swagger, stitched tweedlike hat. Snap brim crown has snap-fastened crease. COLORS—Blue-gray, or Medium Brown; fancy bands. State size, color… 79¢. ALL WOOL CASSIMERE. Priced Low! 3 K 5408—SIZES—In eighths, 6⅛ to 7 only. Boy's good All Wool Cassimere cap. Unbreakable visor. Adjustable to size. Priced to save! COLORS—Blue-gray, or Medium Brown. State size, color. Postpaid… 69¢. Fancy Cotton Suiting! EXTRA BIG VALUE. 3 K 5419—SIZES—In eighths, 6⅛ to 7. Jaunty lightweight hat of fancy Cotton Suiting. Stitched brim. Smart emblem. COLORS—Blue-gray or Medium Tan. State size and color. Price… 45¢. ALL WOOL CASSIMERE. Lustrous Lining. 3 K 5409—6⅛ to 7. 8-piece top. Unbreakable visor. Leather sweatband. COLORS—Med. Gray, Med. Tan. Postpaid… 89¢. ALL WOOL CASSIMERE! Lustrous Lining. Bargain! 3 K 5405—SIZES—6⅛ to 7. One-piece top. Unbreakable visor. Full leather sweatband. State color. Med. Gray or Med. Tan. Price… 89¢. BOYS' ELASTIC WEB GARTERS. 3 K 5904—Rayon and Cotton elastic webbing. Leather reinforcements. Nickeled metal parts. COLOR—Assorted. Postpaid, pair… 21¢. Boys Belt. 3 K 5906—EVEN SIZES—24 to 30. Boy's belt 1¼ ins. wide. Of fancy embossed Imitation Leather, with nickeled buckle. COLORS—Black, Brown, or Gray. State size and color. Low price, Postpaid… 23¢. Bow Tie 15¢ POSTPAID. 3 K 5971—Pretty Rayon and Cotton bow tie for boys. Adjustable elastic band. Boys like them! COLORS—Assorted… 15¢. Boys' Suspenders. 3 K 5902—Good Elastic. Nickeled length-adjusting buckles. Sturdy leather ends. Priced very low. Length 25 inches. COLORS—Assorted. Price… 17¢. FINE QUALITY Percale Pajamas only 95¢ POSTPAID. COAT STYLE. 6 to 18 Years. BOYS! DON'T MISS THE BIG CONTEST. SEE PAGE 186. 3 K 5972—SIZES—6 to 18 only. Boy's two-piece pajama outfit of Fine Quality Percale. Rayon braid frogs. One pocket in coat. Front-buttoning trousers "tie" at waist. Formerly $1.19. Extra value. COLORS—Blue, Tan, or Helio. State size and color. Low price, Postpaid… Set 95¢. 3 K 5956—Boy's snappy ties of Rayon and Cotton in pretty assorted patterns. Special bargain. COLORS—Assorted. Price… 3 for 35¢. Real BARGAINS. SIZES 6 to 16 Yrs. GOOD QUALITY MUSLIN GOWN. 3 K 5974—SIZES—6 to 16 years only. White Muslin with Rayon braid trimming. Double shoulder, yoke, front-neckband, and button-band. One pocket. State size. Price… 75¢. SIZES 4 to 14 Yrs. FINE QUALITY Percale Pajamas. 3 K 5975—4 to 14 years only. One-piece style. Well made of tubfast Percale. Rayon braid frogs. Double neckband, back yoke; buttonband. Drop seat. COLORS—Blue, Tan, or Helio. Postpaid… 79¢. CHICAGO MAIL ORDER CO., Chicago, Ill. For order blanks - - - see Pages 315 to 318. Page 266

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POLO SHIRTS Leap into FAVOR! WE PAY POSTAGE. FAST COLOR – FINE QUALITY. Run-resistant RAYON! For All Kinds of SPORTS and General Wear. LONG SLEEVES $1.19 POSTPAID ← AMERICA'S BIGGEST VALUES! → SHORT SLEVES 85¢ POSTPAID. Buy Your Polo Shirts Here - - - Save Money! 3 K 5824—Long sleeves. Low price, Postpaid… $1.19. 3 K 5823—Short sleeves. Low price, Postpaid… 85¢. EVEN SIZES—34 to 42 inches chest only. Every up-to-date young man needs at least one of these cool, smart new polo shirts for sports or general wear. Well made in pullover style, of fine, run-resistant fast color Rayon. Cool, good-looking and favorites with well dressed young men everywhere. A better quality, better-fitting shirt than usually sold at even higher prices. COLORS—Blue, Green, or Peach. Please state color and size. World's Record BARGAIN Offer. 3 SHIRTS and 3 TIES. ALL 6 for $2.85 POSTPAID. Good Quality Cotton Broadcloth Shirts. Rayon and Cotton Knitted Ties. 3 K 5853—HALF SIZES—14 to 17 inches neck only. Three dressy, serviceable, very good quality Cotton Broadcloth shirts and three handsome, harmonizing Rayon and Cotton Knitted ties—an entire season's supply, at a wonderfully low, money-saving price. Shirts are well made, all seams double-stitched, double yokes and come in the popular coat style with attached collars. Any man who really wants to save money on shirts and ties should take advantage of this great combination offer. COLORS—One White, One Tan, and One Fancy Blue. Ties to harmonize. One size only to each set. Please state size. Postpaid, 3 shirts and 3 ties… $2.85. Money saving Price 79¢ EACH POSTPAID. 3 for $2.29 POSTPAID. Cotton Broadcloth. Button-down Collars. 3 K 5811—HALF SIZES—14 to 17 ins. neck only. We've always sold this splendid quality Cotton Broadcloth shirt for more money and our new low price means an extra saving for you. Well tailored, and extra full cut. In coat style, with attached button-down collar. Soft, buttoned cuffs. One handy pocket. Amazing value! Order one, at least, or if you can use three, our combination offer increases your saving. COLORS—White, Blue, or Tan. State color and size. 3 for $2.29. Postpaid, each… 79¢. Be Sure to State Colors and Sizes! Cut Price 77¢ POSTPAID. 3 for $2.19 POSTPAID. Good Quality Cotton Broadcloth. 3 K 5852—HALF SIZES—14 to 17 inches neck only. Never before, to our knowledge, has a shirt of this type and quality been offered at such a low price. It's a splendidly tailored shirt of good quality Cotton Broadcloth. Extra full cut, in coat style with attached collar, soft, buttoned cuffs, and one pocket. Order it and you'll save money - - - wear it and you'll realize and appreciate its appearance and quality. Satisfaction guaranteed or your money back. COLORS—White, Blue, or Tan. State size and color. 3 for $2.19. Low price, Postpaid, each… 77¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 267

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MEN: Why Pay MORE? (WE GUARANTEE) QUALITY and LOWEST PRICES. A WONDER at $1.49 POSTAPID. Rayon Brocaded Cotton Broadcloth. 3 K 5798—HALF SIZES 14 to 17 inches neck only. This is the shirt of the year. It's a nation-wide favorite, because it looks so well, will wear so long, and is amazingly low priced! High grade, without a doubt, and expertly tailored of fine quality Rayon Brocaded Cotton Broadcloth. Coat style, pre-shrunk attached collar, soft buttoned cuffs. COLORS—White, Tan, Blue, or Green. State size and color. Low price, Postpaid, each… $1.49. A Big Saving Here! FINE QUALITY OXFORDCLOTH. $1.47 POSTPAID—WORTH MUCH MORE. Pre-shrunk Button-down Collar. 2-button CUFFS. NEW Pleated Sleeves. 3 K 5866—HALF SIZES—14 to 17 inches neck. Because it's fine quality Cotton Oxfordcloth, good-looking and long wearing, we recommend this shirt as big value. Coat style, full cut, will made. Very low priced. COLOR—White. State size. Price… $1.47. New Low Price $1.69 POSTPAID. Rayon-stripe. 3 K 5804—HALF SIZES—14 to 17 inches neck only. For good looks and workmanship we would match this against the usual $2.00 shirt. Dressy, well tailored, full cut. Made in coat style of Cotton Broadcloth with broken lustrous white and colored Rayon stripes covering much of the surface. Pre-shrunk attached collar, soft buttoned cuffs, one pocket. COLOR—White, with colored and white rayon stripes. Please state size and color. Low price, Postpaid… $1.69. ALL SILK $3.35 POSTPAID. EXTRA VALUE. 3 K 5851—HALF SIZES—14 to 17 neck. Last year's price was $3.98; now you get the same quality All Silk Broadcloth; the same full cut, the time good workmanship for 63¢ less. Guaranteed fast color; coat style. COLORS—White, Green, Blue, Tan. Price, each… $3.35. EXTRA SIZES for BIGGER MEN. Either Fabric. $1.29 EACH POSTPAID. SAVE MONEY Here! SATISFACTION IN EVERY SHIRT—A SAVING IN EVERY PRICE! FINE QUALITY COTTON BROADCLOTH – NEWEST Jacquard Patterns. 3 K 5842—EXTRA SIZES—17½ to 20 neck. Big men need well made, full cut shirts, like this one of fine quality Cotton Broadcloth. You will like the pattern, fast colored woven stripes and neat woven jacquard self-color figures. Coat style, buttoned cuffs, pre-shrunk attached collar. A bargain. COLOR—White background; assorted-colored stripes. State size. Price, Postpaid… $1.29. GUARANTEED Pre-shrunk COTTON BROADCLOTH. 3 K 5859—EXTRA SIZES—17½ to 20 neck only. Coat style, roomy, full cut and well made, comfortable and long wearing. The dressy, durable Cotton Broadcloth is pre-shrunk and guaranteed fast color. Attached collar, double yoke, open cuffs, one pocket. Extraordinary value if you need an extra size. COLORS—White, Tan, Blue, or Green. Please state size and color. Price, Postpaid… $1.29. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 268

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EVERY SHIRT GUARANTEED FAST COLOR! A New Shirt FREE if it Fades!! EVERY PRICE GUARANTEED LOWEST in the U.S.A. FAST COLOR (TESTED and GUARANTEED.) (A) 3 K 5856—HALF SIZES—14 to 17 neck. It's the extra measure of guitar that makes this an outstanding shirt bargain. Many smart dressers prefer rayon stripes, and you find them in this well made coat style shirt of fast color Cotton Broadcloth, in handsome two-tone patterns; attached collar, button cuffs. COLORS—Blue, Tan, or Green. State size and color. 2 for $2.25. Each… $1.15. MONEY-SAVING Prices! (B) 3 K 5796—HALF SIZES—14 to 17 neck. Well dressed men and young men in the Big Cities are wearing this shirt - - - that says it's smart. (But they're paying $2.50 for it). Well tailored, fine quality guaranteed fast color Rayon Brocaded Cotton Broadcloth. Pre-shrunk collar; one pocket, coat style. COLORS—Blue with Tan trim, or Green with Tan. State size and color. Low price, Postpaid, Each… $1.79. (C) 3 K 5816—HALF SIZES—14 to 17 neck. A big bargain! Was $1.98 last year! A handsome, splendidly tailored coat style shirt of fine guaranteed fast color Rayon and Cotton Crystal Crepe. Beautiful, lustrous, durable. Attached collar, soft cuffs. COLORS—Blue, Green, Peach, or White State size and color. Low price, Postpaid, each… $1.49. (D) 3 K 5800—HALF SIZES—14 to 17 neck. We've checked this shirt against regular $1.50 sellers. We think it is every bit as good and so will you. It is medium weight, good quality lustrous Cotton Broadcloth that is guaranteed pre-shrunk and fast color. A new shirt free if it shrinks or fades. Coat style; attached collar, buttoned cuffs. COLORS—White, Tan, Blue, or Green. State size and color. Postpaid… $1.15. (E) 3 K 5802—HALF SIZES—14 to 17 neck. Madras for long life; with jacquard figure and Rayon stripes for extra style. Full cut, well made coat style, with pre-shrunk attached collar, soft buttoned cuffs. You'll get many more months' wear than you expect. COLORS—Blue, Tan, or Green. State color. Postpaid, each… $1.29. (F) 3 K 5825—HALF SIZES—14 to 17 neck. Extra Fine Quality Rayon and Cotton Broadcloth! Full cut coat style, pre-shrunk attached collar. The beautiful jacquard fabric and fine tailoring make it the shirt most men will choose for "best wear". Was. COLORS—Tan, Blue, or Green with Jacquard figure and richly contrasting stripes. State size, color. Price, each… $2.79. (G) 3 K 5854—HALF SIZES—14 to 17 neck. An extra fine quality Cotton Broadcloth, guaranteed not to shrink and absolutely fast color. Costs a few pennies extra, but gives a dollar's more wear. Real quality. Full cut, coat style; skillfully tailored collar attached; soft, buttoned cuffs. COLORS—White, Tan, Blue, or Green. State size and color. Postpaid, each… $1.49. (H) 3 K 5799—HALF SIZES—14 to 17 neck. When you get a durable, good-looking, Cotton Broadcloth shirt in a Dobby Weave self-color woven jacquard pattern full cut and made well (as we make them) you're getting a bargain that you won't overlook you're thrifty. Comfortable coat style with attached collar, buttoned cuffs, one pocket. COLORS—White, Tan, Blue, or Green. State size and color. Postpaid, each… 98¢. (J) 3 K 5797—HALF SIZES—14 to 17 neck. Light colored backgrounds for the person who wants the color in the pattern - - - or as a change from the solid colors. Guaranteed fast color, printed patterns on Dobby Weave Cotton Broadcloth. Very dressy; durable; well made; extremely low priced. COLOR—Asstd. light backgrounds oft with beautifully colored patterns. Each… $1.00. (K) 3 K 5835—HALF SIZES—14 to 17 neck. One of the biggest values ever offered. Of Cotton Broadcloth, woven of fine quality yarns. Pre-shrunk attached collar. Every man requires several plain color shirts. Coat style; soft, buttoned cuffs. A bargain. COLORS—White, Blue, Green, or Tan. State size and color. 2 for $2.25. Low price, Postpaid, each… $1.19. (L) 3 K 5807—HALF SIZES—14 to 17 neck. Something different - - - the two-tone effect neat jacquard patterns give this shirt class. Of fine quality guaranteed fast color Cotton Broadcloth with neat raised, woven designs. Full cut, coat style, pre-shrunk attached collar, soft buttoned cuffs. Well made. It's a genuine bargain. COLORS—Blue, Tan, or Green. Each… $1.10. (M) 3 K 5820—HALF SIZES—14 to 17 neck. Two flap pockets that button thru! A sport shirt - - - a dress shirt - - - a smart shirt. An improved cut for the collar! A shirt to be worn without a coat. We guarantee it fast color, full cut and well made of extra fine lustrous Cotton Broadcloth. COLORS—White, Tan, Blue, or Green. State size and color. Postpaid, each… $1.29. (N) 3 K 5857—HALF SIZES—14 to 17 neck. America's Biggest Shirt value! We sell 'em by the carload - - - that's why the price is so low! Full cut, well made in coat style of extra quality, fast color printed Cotton Broadcloth, with pre-shrunk attached collar. New style pleating above soft, buttoned cuffs. One pocket. COLORS—Blue, Tan, or Green. State size, color. 3 for $2.69. Postpaid, each… 94¢. Be Sure to State Colors and Sizes. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 269

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STYLE, QUALITY, and DEPENDABILITY! LOWEST PRICES Guaranteed! (A) 3 K 5486—ALL SIZES—3 to 9 years. A big bargain! A "darby" outfit! Boy-conquering cuffed "longies", well made of sturdy, washable dressy Cotton Suiting with buckled belt to match; the pants buttoning on to trim blouse of serviceable Cotton Broadcloth. Knitted tie of Rayon and Cotton. COLORS—Lt. Gray pants with Blue blouse, or Lt. Tan pants with Tan blouse. State size, color… $1.48. (B) 3 K 5494—ALL SIZES—2 to 6 years. The smiling little fellow with the bunny in his hand, is wearing the cutest, coolest little suit imaginable! Well made in "Dicky Dare" style of Fine Quality Silk Pongee; with fast color red embroidery on the collar, and red buttons. Priced Low. COLOR—Light Tan, Red trim. Please state size, Postpaid… $1.00. (C) 3 K 5495—ALL SIZES—3 to 8 years. "Little boy blue" will blow his horn, or his whistle, to let the whole wide world know how "tickled" he is with his "spandy-new" blue suit. Durably lined "button-on" pants, and buckled belt of Serge, ⅔ Wool, ⅓ Cotton. Blouse of fine Cotton Broadcloth; tie and trim of Cotton. Well made. COLOR—Navy Blue with Copen Blue. State size… $1.69. (D) 3 K 5492—ALL SIZES—3 to 8 years. "Extry! Extry!" Three cute suits for one dollar bill! Two of good Cotton Suiting with contrasting trim collars, one suit sleeveless and with embroidered emblem, the third of durable Cotton Broadcloth. COLORS—One each, Copen Blue, Spring Green, Blue and Tan; one size to a set. State size. Price, Postpaid… 3 for $1.00. (E) 3 K 5488—ALL SIZES—3 to 8 years. Leave his precious soap bubbles or marbles? He will to get dressed in this suit! Smart two-piece "tuxedo" outfit of very durable Linen. Vestee, collar, of Cotton Dobby Broadcloth. Button-on pants. Adjustable belt. Strongly sewed. Big Value! COLORS—Copen Blue, Oatmeal Tan, or Spring Green. State size and color. Postpaid… $1.29. (F) 3 K 5485—ALL SIZES—3 to 8 years. "M-m-m- - - that's the berries!" he'll say. The neatest, trimmest, smartest two-piece "tuxedo" outfit of Cotton Pique. White lapels and collar, pearl-button-trimmed vestee. Well tailored. Fine value! COLORS—Copen Blue, Light Tan. State size. Postpaid… $1.79. (G) 3 K 5484—ALL SIZES—3 to 8 years. The mischievous merrymaker in your household will at least look angelic wearing this suit! Blouse of fine quality Rayon-striped Cotton Broadcloth! "Button-on" pants, buckled belt, tie and trim; fast color Cotton Suiting. Big value! COLORS—Blue, or Green. State size, color… 89¢. Genuine LINEN. Special. (H) 3 K 5489—ALL SIZES—3 to 8 years. The handsome young chap in the very center of the page is wearing one of our "feature values" in boys' suits! It's the "duckiest" two-piece outfit of wear-resisting Linen, with White vestee. Rayon braid cord tie. Double-stitched main seams. COLOR—Oatmeal Tan. State size… $1.49. (J) 3 K 5487—ALL SIZES—3 to 8 years. Like the "Big League Players" he'll think himself dressed, in this snappy, serviceable two-pants "Dicky Dare" style suit! Very well made of fast color Cotton Suiting, in a better quality than you could have obtained last year at this price. Blouse and one pair of pants in blue and tan block pattern, other pants and metal-buckled belt plain blue. Real value. COLORS—Blue and Tan. State size. Postpaid… $1.00. (K) 3 K 5491—ALL SIZES—3 to 8 years. The answer to a busy mother's prayer - - - an inexpensive, neat, staunch 2-piece "Dicky Dare" style outfit, in colors slow to show soil! Of strong Cotton Covertcloth; button-on pants, buckled belt. COLORS—Dark Powder Blue, Medium Green, or Dark Tan. State size and color. Postpaid… 79¢. (L) 3 K 5482—SIZES—3 to 8 years. "Eeny, meeny, miny, mo" - - - if he picks this suit we know - - - he'll be happy as a king - - - has a belt, tie - - - everything! Of good, fast color Cotton Peggycloth Suiting. Double stitched seams. COLOR—Tan. State size. Price, Postpaid… 89¢. 5-piece OUTFIT. (M) 3 K 5493—ALL SIZES—3 to 9 years. Jack will be nimble and Jack will be quick, to show this suit to Tom and Dick - - - what boy wouldn't be! And "mudder" will show it to all because it's a big bargain, quality improved since last season. "Feature value!" Coat and pants of good plaid Cotton Suiting; fast color, striped Printed Cotton Broadcloth blouse. Knitted tie! Self material belt. COLORS—Blue Gray, Lt. Tan. State size, color… $2.45. (N) 3 K 5481—ALL SIZES—3 to 8 years. A couple of cute suits! A great big bargain! Both of very durable strong PEPPERELL Cotton Suiting. One with pique trim, stripes, emblem; other with blouse of fine quality fancy patterned Percale. COLORS—Med. Green, or Dark Tan. State sizes, colors, your choice. Postpaid… 2 for $1.29. (P) 3 K 5483—ALL SIZES—3 to 8 years. Without the blouse and with the "suspender-top" - - - a sun suit - - - for healthful tanning - - - with the blouse and with or without "suspender-top" - - - a dressy little suit! 3-piece outfit of plain and printed Cotton Broadcloth. Double stitched seams. COLORS—Copen Blue with Tan, or Green and Tan. State size. Low price. Postpaid… 98¢. Big Value! (R) 3 K 5490—ALL SIZES—3 to 8 years. "All I want is a tall ship and a star to steer her by" expresses the dream of many a boy! You can at least get him this middy suit that will make seas, sails, and masts more real! White suit of Jeancloth with fast color trim of Peggycloth. Blue suit of fast color Cotton Peggycloth. Embroidered emblems, black ties. COLORS—White with Blue, or Blue with State size and color. Price, Postpaid… $1.00. BE SURE to STATE SIZES and COLORS. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 270

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Splendid Values! 4-PIECE OUTFIT. ALL WOOL CASSIMERE Coat and Pants… Cotton Broadcloth Blouse, Rayon and Cotton TIE. 3 K 5309—ALL SIZES—3 to 8 yrs. It's such wonderful value! And when Junior wears this suit it will be much easier for him to remember his "company manners" - - - knowing he looks nice, he'll act nice! Jaunty, practical 4-piece suit, with unlined coat and full-lined straight pants of staunch, long-wearing All Wool Cassimere in tweedlike herringbone pattern with contrasting colored broken rayon pinstripes interwoven. Blouse of good fancy-printed Cotton Broadcloth. Knitted tie. COLORS—Blue-gray, or Brown. State size and color. Postpaid… $3.79. Bargain. Washable Cotton Suiting. 3 K 5390—ALL SIZES—3 to 8 years only. We've lowered the price since last year - - - which makes it even more remarkable value than before! A real bargain in a boy's long pants suit - - - a cool, dressy outfit that you can tub whenever it needs it, so that he'll always have a clean, well-pressed, fresh-looking suit. Of washable Cotton Suiting, with stylish, two-button single-breasted coat, and long, full cut pants, all neatly tailored. Looks like wool, so it's dressier than the ordinary wash suit, and yet it doesn't cost you any more! Big value! COLOR—Medium Gray. State size. Postpaid… $1.79. Washable COTTON SUITING. SPECIAL. 3 K 5303—ALL SIZES—3 to 8years. Astounding value! A smart two-piece knicker suit, dark-colored and neatly striped to look like a regular suit, yet made of durable, cool, washable Cotton Suiting. Coat and knickers unlined for warm weather comfort. Well tailored, low priced - - - and when it has lost its freshness, in "boy-service," easily rejuvenated by a tubbing, quick drying, and pressing! COLOR—Blue-gray. State size. Price, Postpaid… $1.69. Genuine LINEN: 4-piece Outfit. RECORD-BREAKING VALUE! 3 K 5341—ALL SIZES—3 to 8 years. Mothers! Our pride in offering you this tremendous bargain can only be surpassed by your pride in your son when you see him wearing this adorable little 4-piece outfit! Really, it's wonderful value! The expertly tailored coat, slightly "fitted" in style, and the straight, short, "button-on" pants, are of Genuine Linen, that famous, wear-resisting fabric. Blouse is of Cotton Dobby Broadcloth. Rayon and cotton knitted tie. Ideal for summer. COLOR—Natural Tan. Please state size. Postpaid… $1.99. BOYS! Don't Miss the Big Contest! See Page 186. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 271

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STYLE CLAD JUNIORS. LOOK BEST-[WEAR LONGEST.] GUARANTEED QUALITY. [GUARANTEED LOWEST PRICES!] BOYS! Don't Miss the BIG CONTEST. See Page 186. Fine Quality. OUR BEST. Sizes 8 to 17 Years. ALL WOOL WORSTED. Worth $15.00. $9.95 POSTPAID. 3 K 5207—ALL SIZES—8 to 17 years only. Our finest suit for boys — worth at least $15.00! It's splendidly tailored of super-quality, shape-retaining, beautifully-patterned All Wool Worsted in alternating plain and fancy woven stripes with contrasting pin and broken hairline stripes. Vest-back and coat lining of durable, fancy-patterned guaranteed Rayon and cotton. COLORS—Navy Blue, or Dark Brown. State color, size, and whether with or without cuffs. Price… $9.95. 2-piece Suit about ⅓ WOOL CASSIMERE. $3.79 POSTPAID. Sizes 6 to 15 Years. 3 K 5203—ALL SIZES—6 to 15 years only. Far more value for your money than this sum ever before brought you either here or elsewhere. An economical outfit for the boy who doesn't care about a vest, or prefers a slipover sweater. Well tailored of sturdy Cassimere, About One-third Wool, in herringbone weave with contrasting broken hairline stripes. Will save money, and give real satisfaction. Guaranteed lining in coat. Wide, bottomed trousers with belt-loops. COLORS—Blue-gray or Dark Tan mixtures. Please state color and size, and whether with or without cuffs. Price, Postpaid… $3.79. Big Value! SIZES 6 to 16 Years. 2-PIECE SUIT. ALL WOOL CHEVIOT. $5.98 POSTPAID. 3 K 5230—ALL SIZES—6 to 16 years only. An All Wool Navy Blue Cheviot suit at $6.98 has been one of our most popular, friend-making suits. Both fabric and color are well known for their unrivaled practicality. And now we're cutting that low price far, far lower. This suit will make more friends, and keep them because it is splendid in quality, and excellently tailored. Stylish coat has a self-figured Cotton lining guaranteed for the suit's long life. Wide, cuff-bottomed longies. No vest — in summer it isn't needed, and in winter a sweater fills the bill, so we've put the extra value into the coat and pants. At $5.98 this is one of the biggest values of this new era of lower prices. COLOR—Navy Blue. Please state size, and whether with or without cuffs. Low price, Postpaid… $5.98. Special! New Extra Wide Legs. SIZES 8 to 17 Years. 2-PANTS SUIT. ALL WOOL CASSIMERE. $7.99 POSTPAID. 3 K 5287—ALL SIZES—8 to 17 years only. They've got "it," they have - - the new extra wide-legged longies that you get with this classy suit. It's designed for the high school lad and his younger brother who want the latest and smartest. And it's remarkable value at our price, and equal in quality to a suit that sold last year for a dollar more, and the pattern, like the extra wide legs, is even smarter. A 4-piece suit that will keep its handsome appearance and render faithful service. Of fine quality All Wool Cassimere, in attractive, narrow herringbone weave with contrasting two-tone broken pin-stripes. Guaranteed vest-back and lining in coat. Two pairs of longies for double wear. Snap, and big value. COLORS—Blue-gray, or Medium Brown. State color and size, and whether with or without cuffs. Low price, Postpaid… $7.99. Quick ONE-DAY Shipping Service. CHICAGO MAIL ORDER CO., Chicago, Ill. Index on Pages 312 and 313. Consult it often. Page 276

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[LOOK BEST-] WEAR LONGEST. STYLE CLAD JUNIORS. [GUARANTEED QUALITY.] GUARANTEED LOWEST PRICES! Sizes 6 to 16 Years. New Extra Wide Legs. About ½ Wool Cassimere. 2-PANTS SUIT. $5.79 POSTPAID. Bargain! 3 K 5201—ALL SIZES—6 to 16 years only. New, swagger, extra wide legged trousers - - - the "keenest" dressers are wearing them - - - and this suit has them! It's a smartly tailored neat three-piece outfit of durable, Cassimere, About One-half Wool, Balance Cotton, in diagonal weave with bright broken hairline cluster-stripes. Guaranteed coat lining. Two pair "longies" (extra pair in place of vest) insure double service. Such a snappy, good quality "two-pants" suit at this low price is almost unbelievable value, even here where guaranteed lowest prices prevail! COLORS—Blue-gray, or Medium Brown mixtures. Please state color and size, and whether with or without cuffs. Price, Postpaid… $5.79. Sizes 6 to 17 Years. ALL WOOL SERGE $8.95 POSTPAID. Worth $12.00. 3 K 5238—ALL SIZES—6 to 17 years. $10.00 was the price of this splendid, 3-piece, "all-occasions" suit last season! It's one of our finest - - - and a thrilling value at this special, low, cut price! Well tailored of fine, good looking, long-wearing All Wool Serge, with vest-back and coat lining of self-figured Rayon and Cotton. Wide, cuff-bottomed longies. Nice enough for special occasions. Durable enough for general service. Value and style combined. COLOR—Navy Blue. Please state size, and whether with or without cuffed bottoms. Low price, Postpaid… $8.95. Sizes 6 to 16 Years. ALL WOOL CHEVIOT 2-pants SUIT. $9.89 POSTPAID. 3 K 5241—ALL SIZES—6 to 16 yrs. Last spring this fine, handsome 4-piece suit sold for $11.95; and it's actually worth $13.00 today. Excellently tailored in newest style, of splendid quality, wear-resisting, dressy All Wool Cheviot in self-color herringbone weave. 2 pairs of wide, cuffed longies. Vest-back and coat lining of durable. Rayon and Cotton. COLOR—Navy Blue. Please state size, and whether with or without cuffed bottoms. Low price, Postpaid… $9.89. Sizes 8 to 17 Years. ALL WOOL CASSIMERE 2-pants SUIT. $8.45 POSTPAID. 3 K 5276—ALL SIZES—8 to 17 yrs. only. Down, down, down, goes the price! This was a $12.00 suit two years ago; $10.00 last year and now it's $8.45. A very smart, youthful, 4-piece suit of excellent-wearing, shape-retaining, tweed-like All Wool Cassimere, in alternating stripes in herringbone and straight weave, with 2-color contrasting broken pin-stripes. Stylishly cut - - - nicely tailored. Two pairs of wide, cuffed longies, coat lining and vest-back. Guaranteed for the suit's long life. COLORS—Blue-Gray or Medium Brown, State color, size, and whether with or without cuffed bottoms Price. Postpaid… $8.45. HOW TO MEASURE – See Page 241. CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 277

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Buy from America's LOWEST PRICED Dry Goods Store. COTTONS. The Queen of Dress Fabrics for SPRING. For All Occasions. Now that cotton dress fabrics may be obtained in absolutely fast colors, and in lovely prints that compare favorably with silks, women everywhere are wearing cottons for dress-up occasions as well as street and house wear. Fine cottons are truly smart, and stylish. Fast Colors. Fast color fabrics are more than worth the slight extra cost. Every item in our catalog identified by our fast color label has been laboratory tested, and will not fade in washing or sunlight. All fabrics have a certain amount of excess dye, which will run off in the first washing. This is true of fast color fabrics as well, but the material will not fade, even though the excess dye runs off. Light materials should never be washed with deep-colored materials in the first washing. Quality Up - - - Prices Down. Prices in this catalog are the lowest in 14 years. You will find that, throughout our Dry Goods Store quality has gone up, while prices have come down, yet we recommend that you buy our better quality fabrics, as the extra service and satisfaction they give more than makes up for the slight additional cost. SUITING… Priced LOW. Only 16¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8323—WIDTH—About 34 inches. Where else but here, at America's Lowest Priced Dry Goods Store, can you find Cotton Suiting at a "money-saving" price like this? It's priced almost 20% lower than thousands formerly paid us for it, and then it was a bargain. Serviceable, absolutely fast color Cotton Suiting that has a weave that resembles linen. Strong, long wearing, and suitable for almost any type of wash dress, smocks, aprons, children's clothes, blouses, rompers, and also fancy work. Regardless of where you look, we doubt if you can find a better cotton fabric for the money. We know it will win your enthusiastic approval. Special cut price that brings the cost of garments very low. COLORS—Burnt Orange, Copen Blue, Lavender, Maize, Oyster White, Rose, Tan, or Woodland Green. Please state color and yardage. Low price, Postpaid, per yard… 16¢. COTTON BROADCLOTH only 19¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8295—WIDTH—About 36 inches. It's prices like this that have established our reputation as America's Lowest Priced Dry Goods Store. We're proud of this value - - - to be able to offer you a guaranteed fast color Cotton Broadcloth at 5¢ to 10¢ less per yard than you've often paid for similar fabric in colors which were not fast. Popular, durable, dressy, and firmly woven in a medium weight. It is used the continent over for women's and children's dresses, suits, etc., men's shirts, boys' blouses, underwear, sleeping garments, drapes, needlework, etc. Washes, irons, wears, and always looks well. We urge you to choose this fabric without hesitation, because it's such a money saving value. And on a fabric like this for which there are so many uses, it would be true economy to stock up before prices take an upward swing. COLORS—Black, Copen Blue, Orchid, Peach, Rose, Scarlet, Tan, Woodland Green, or White. Please state color and yardage. Low price, Postpaid, per yard… 19¢. Preshrunk COTTON BROADCLOTH. 33¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8266—WIDTH—About 36-inches. This fabric is pre-shrunk - - - absolutely fast color - - - extra fine in quality - - - very closely woven - - - and lustrous - - - all "big things" in a Cotton Broadcloth. And what an event to buy it for so little - - - why it's the grade for which you paid 50¢ a yard last Fall. It's guaranteed not to shrink over 1% in washing, which also adds inestimably to its worth and the service it will give. For women's dresses, children's dresses, men's and boys' shirts and blouses, etc. COLORS—Copen Blue, Maize, Orchid, Powder Blue, Rose, Tan, Woodland Green, or White. Please state color and yardage. Low price, Postpaid, per yard… 33¢. Fine Quality GINGHAM. Guaranteed FAST COLOR. 19¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8410—WIDTH—About 32 inches. Our finest Gingham, in the latest, most desirable patterns for Spring and Summer. Firmly woven of absolutely fast color yarns, to stand the "rub of the tub and the rays of Old Sol", to assure fresh, bright patterns after months of wear, exposure, and washing - - - for frocks, aprons, rompers, curtains, etc. This quality, at our low price, is a real bargain. COLORS—As stated on illustration [(A) Blue, Gold, Green, Rose. (B) Black, Blue, Orchid, Red. (C) Blue, Rose, Maize, Tangerine. (D) Blue, Green, Rose]. Be sure to state pattern letter and yardage. Low price, Postpaid, yard… 19¢. We Guarantee Lowest Prices! CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 280

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SAVE MONEY. GUARANTEED QUALITY — FAST COLOR FABRICS. "Yes… isn't it Lovely? I made it all myself". Heavy COTTON SUITING 21¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8333—WIDTH—About 36 inches. Extra strong, extra durable, splendid quality - - - and, very important, an extra low price. Last season this same heavy, wear-proof fast color Cotton Suiting was 6¢ a yard higher. Fine for women's and children's ensembles, dresses, aprons, and especially desirable for boys' wash suits, blouses, etc., which must stand much washing, since it launders so well. Remember you are buying where prices are guaranteed lowest. COLORS—Butter Yellow, Copen Blue, Foliage Green, Lavender, Rose, Tan, or White. Please state color and yardage. Low price, Postpaid, per yard… 21¢. Popular PIQUE. Was 29¢. 21¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8281—WIDTH—About 36 inches. Pique is one of the season's most popular fabrics. Its smartness and serviceability are unsurpassed. This Guaranteed Fast Color Pique at our former low selling price of 29¢ a yard was good value. Today, at this still lower price, it's super-value, and strong evidence that again we lead in value-giving. The Cotton Pique we offer here has a firm weave. Its durability and fastness of color makes it an outstanding choice for tailored frocks, ensembles, etc., for spring and summer. COLORS—Butter Yellow, Copen Blue, Nile Green, Orchid, Rose, Scarlet, or White. Please state color and yardage. Price, Postpaid, per yard… 21¢. Everything we sell is good in quality. The fact that our prices are so very, very low, lower than others', should be no deterrent to your placing your order with us for anything in this book, because we guarantee satisfaction or your money back. Fine Quality DRESS GOODS. Smooth Finish. 21¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8326—WIDTH—About 36 inches. Season after season, we continue to underprice competition and save you money on this firmly woven, durable cotton dress fabric. Has a soft, slightly lustrous, smooth finish, and is absolutely fast to sunlight, washing, and perspiration, making it an exceptionally desirable material for women's street and house dresses, blouses, children's clothes, boys' suits, etc. Buy from America's Lowest Priced Dry Goods Store, where full satisfaction is guaranteed, or money cheerfully refunded. COLORS—Black, Copen Blue, Maize, Orchid, Pink, Red, Rose, Tan, Woodland Green, or White. Please state color and yardage. Postpaid, per yard… 21¢. FAST COLOR COTTON Looks Like Shantung. 25¢ Yd. POSTPAID. FAST COLOR (TESTED and GUARANTEED). 3 R 8325—WIDTH—About 36 inches. No matter where you go this season, you'll find this cotton fabric in the smartest frocks, ensembles, blouses, shirts, smocks, etc.! Its rough, ribbed weave cleverly imitates Silk Shantung. This guaranteed fast color material is a very serviceable, fashionable fabric. Also fine for drapes and fancy work. Excellent value at this price, as comparison with the prices of others' will quickly prove. COLORS—Lavender, Light Copen Blue, Light Green, Orange, Rose, Tan, or White. State color and yardage. Low price, Postpaid, per yard… 25¢. 2 Special BARGAINS. FAST COLOR (TESTED and GUARANTEED). Fast Color DRESS GOODS 15¢ Yd. POSTPAID. 3 R 8334—WIDTH—About 36 inches. When we say "special bargains" - - - we mean extra value. And this is a special bargain. Serviceable, good-looking, fast color Cotton Dress Fabric at the lowest price we've ever quoted it. Firmly woven and has a soft, smooth finish. Makes very pretty, inexpensive dresses for women and children, men's shirts, underwear, etc. COLORS—Copen Blue, Light Tan, Maize, Nile Green, Orchid, Pink, Red, Rose, or White. State color, yardage. Yard… 15¢. Fast Color PERCALE 14¢ Yd. POSTPAID. 3 R 8307—WIDTH—About 36 inches. We here offer this substantial, Standard Quality Percale at a "before-the-war" price, giving you an excellent bargain. A neat, serviceable cotton fabric, in colors guaranteed fast to washing and sunlight. For house dresses, children's frocks, rompers, men's shirts, boys' blouses, etc. COLORS—Butter Yellow, Copen Blue, Foliage Green, Navy, Orchid, Rose, Scarlet, or White. State color and yardage. Low price, Postpaid, per yard… 14¢. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 281

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2 WONDERFUL BARGAINS! Absolutely FAST COLOR. We GUARANTEE SATISFACTION or Return Your Money AT ONCE. GOOD VOILE. Only 13¢ YARD POSTPAID. 3 R 8329—WIDTH—About 39 ins. We formerly sold this good grade Cotton Voile for 15¢ a yard during a sale - - - and we sold enough yards to prove that thousands of women agreed with us that it was big value at that price! So it's wonder value now that we've cut the price still further. A cool, sheer, dainty yet serviceable fabric, with ⅝-inch ribbon selvage that may be used for hems, trimming, or finishing. For frocks, lingerie, etc. COLORS—Butter Yellow, Copenhagen Blue, Foliage Green, Nile Green, Orchid, Pink, Rose, Scarlet, or White. State color and yardage. Low price, Postpaid, per yard… 13¢. Splendid COTTON BROADCLOTH. 25¢ YARD POSTPAID. FAST COLOR (TESTED and GUARANTEED.) 3 R 8335— WIDTH—About 36 inches. The former retail price of this extra serviceable, fine quality, guaranteed fast color Cotton Broadcloth was 39¢ a yard! And when we cut it to 25¢ in our great January Clearance booklet, we demolished all records. Now due to fortunate buying we're maintaining that price, taking practically no profit ourselves. This grade positively cannot be bought anywhere else for anywhere near this low price! Lustrous, firmly woven, superior to imported broadcloth at this price, and line for dresses, smocks, shirts, blouses, underwear, drapes, etc. COLORS—Black, Copenhagen Blue, Maize, Orchid, Powder Blue, Rose, Tan, White, or Woodland Green. Please state color and yardage. Per yard 25¢. FAST COLOR ORGANDIES. CUT PRICES. FAST COLOR (TESTED and GUARANTEED.) 3 R 8263—WIDTH—About 39 ins. Low priced, serviceable Organdie. Crisp finish. Guaranteed Fast Color. COLORS—Butter Yellow, Copenhagen Blue, Foliage Green, Nile Green, Orchid, Pink, Rose, or White. State color and yardage. Postpaid, per yard… 19¢. Permanent Finish. FAST COLOR (TESTED and GUARANTEED.) 3 R 8278—WIDTH—Abt. 39 ins. Good, sheer, finely woven, permanent Swiss finish fast color Organdie. For lovely, crisp frocks, etc. COLORS—Butter Yellow, Copenhagen Blue, Foliage Green, Nile Green, Orchid, Pink, Rose, or White. State color and yardage. Postpaid, per yard… 27¢. IMPORTED fine Quality. FAST COLOR (TESTED and GUARANTEED.) 3 R 8298—WIDTH—About 44 inches. Extra fine, extra wide, guaranteed fast color Genuine Imported Swiss Organdie, for your finest summer frocks. Crisp permanent finish. Wonder value at this price. COLORS—Butter Yellow, Nile Green, Copenhagen Blue, Foliage Green, Orchid, Pink, Rose or White. State color and yardage. Price, Postpaid, per yard… 44¢. FINE QUALITY VOILE. FAST COLOR (TESTED and GUARANTEED.) 3 R 8275—WIDTH—About 39 inches. Sheer, soft, cool Cotton Voile, very finely woven, yet sturdy and serviceable as well. Guaranteed fast color! One of the most popular summertime fabrics for frocks, blouses and lingerie, also liked for curtains, drapes, etc. Unusual value! COLORS—Butter Yellow, Copenhagen Blue, Foliage Green, Nile Green, Orchid, Pink, Rose, or White. State color and yardage. Low price. Postpaid, per yard… 27¢. Dainty RAISED DOT VOILE. FAST COLOR (TESTED and GUARANTEED.) 3 R 8283—WIDTH—About 38 inches. Raised Dot Voile, a summer favorite - - - bigger value than ever! Now it's fast color - - - yet the price is not one cent higher! And the permanent raised dots will not wash out. Good quality, and ideal for frocks, blouses, curtains, etc. Exceptional value! COLORS—Butter Yellow, Copenhagen Blue, Foliage Green, Nile Green, Orchid, Pink, or Rose, all with white dots; also white with black dots. State color and yardage. Low price, Postpaid, per yard… 25¢. CHICAGO MAIL ORDER CO. Chicago. Ill. Order only sizes, colors, and materials as described. Page 286

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FOR Your Best Cotton Frocks. FINE QUALITY PRINTS. FAST COLOR (TESTED and GUARANTEED.) Fine Quality Prints. (A) 3 R 8316—WIDTH—About 36 inches. Our finest Cotton Dress Prints - - - and one of our biggest values! This beautiful, finely woven, soft, slightly lustrous-finished material is suitable for your very finest summer "tub" frocks. The fine, close weave assures extra wear and service - - - the newest dainty prints, small and medium size, are in unusually beautiful color-combinations - - - and the colors are guaranteed fast to sunlight or washing! We recommend it heartily, and guarantee it will give you the utmost satisfaction. Buy this "better" fabric so that your sewing may be repaid by continued good appearance and long wear. Patterns as illustrated on opposite page. Please state pattern number and yardage. Postpaid, per yard… 23¢. EXTRA SPECIAL VALUE. FAST COLOR DRESS PRINTS. FAST COLOR (TESTED and GUARANTEED.) Fast Color Dress Prints. (B) 3 R 8250—WIDTH—About 36 inches. Low priced? Yes! But the patterns are as lovely as you'll find in some higher priced fabrics - - - the smartest small and medium-small spring and summer prints. And they will stay colorful and lively, for this pretty cotton material is printed in guaranteed fast colors that will not fade in washing or sunlight. Neat for dresses, aprons, and rompers for mother, sister, and baby, and in blouses, and shirts, for the boys. Unbeatably low priced! Patterns as illustrated on opposite page. Please state pattern number and yardage. Price, Postpaid, per yard… 13¢. FINE ORGANDIE Permanent Finish. FAST COLOR. Fine Organdie. (C) 3 R 8312—WIDTH—About 39 inches. Fine Organdie - - - guaranteed fast color, and permanent finished by the famous Heberlein Swiss Process, so that its crispness is not lost in the washtub! In the daintiest medium-sized floral prints, in hues that seem borrowed from flowers in sunlight - - - so gay - - - so clear - - - so bright! Isn't such a wonderful fabric cheap at this price? Lovely, sheer, an irresistible material for your finest "frivolous" flocks; and yet its crisp folds can turn sedate, making model church or street frocks, too. Few fabrics surpass it in youthful freshness and summer daintiness. Splendid also for curtains, pillows, bed covers, etc. Patterns as illustrated on opposite page. Please state pattern number and yardage. Postpaid, per yard… 37¢. DRESS VOILE. TUB-PROOF. SUN-PROOF. FAST COLOR (TESTED and GUARANTEED.) Dress Voile. (D) 3 R 8282—WIDTH—About 38 inches. This is the lowest price we've ever quoted on this good quality hard-twist Cotton Voile! And with markets touching all-time low levels at present, it's probably the last time we'll offer it for so little. And remember - - - this fabric is fast to sunlight, washing, and perspiration! Has a wide ⅝-inch selvage that may be used for trimming, finishing, etc. Make yourself and the children, dainty, sheer, cool, serviceable dresses, blouses, lingerie, etc., or make attractive curtains or drapes of it. Buy generously! COLORS—As named on opposite page. State color and yardage. Low price, Postpaid, per yard… 17¢. Serviceable SUITING. FAST COLOR PRINTS. Serviceable Suiting! (E) 3 R 8315—WIDTH—About 36 inches. Prints - - - piquant prints - - - demure prints - - -bold prints - - - all prints are the rage for spring and summer togs! And when you buy this printed, serviceable, guaranteed fast color Cotton Suiting you get a fabric that will not only survive many a washing - - - but one that will leave none of its bright, clear color in the soap-suds! It's a perfectly splendid material for sports or street dresses and ensembles for women or girls, and for boys' wash suits, etc. The prints are medium sized, and believe us, this fabric is simply amazing value at this low price! Patterns as illustrated on opposite page. Please state pattern number and yardage. Low price, Postpaid, per yard… 25¢. 32-in GINGHAM… BIG BARGAIN. 32-inch Gingham. (F) 3 R 8403—WIDTH—About 32 inches. In the spring and summer, when you hear the busy, merry "hum" of a housewife's sewing machine, you can almost guess she's making things of gingham! No fabric is more popular or useful - - - and this fabric is so low priced for this serviceable grade, that it will find its way into many a thrifty dressmaker's home! The patterns are very attractive, and come in clear colorings dyed in the yarn to insure long-lasting color. Ideal for pretty, serviceable frocks, aprons, boys' blouses, smocks, curtains, drapes, etc. A wide assortment of patterns. Excellent value! Patterns as illustrated on opposite page. State pattern number and yardage. Low price, Postpaid, per yard… 12½¢. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and materials as described. Page 287

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Fast Color (TESTED and GUARANTEED) Fast Color Prints… LOWEST PRICES! VOILES. Special Bargain. 36 inch 19¢ Yd. POSTPAID. 3 R 8267—WIDTH—About 36 ins. Last summer this material was excellent value at 29¢ a yard; so you see how great is your saving at this new, low price - - - over 30%. This standard quality Cotton Voile is just the material for spring and summer frocks and blouses. It's printed in the daintiest medium-sized Spring patterns, and guaranteed fast color. Buy several dress lengths. PATTERNS as illustrated. State pattern-number, yardage. Yard… 19¢. Extra Fine QUALITY. 39 inch 37¢ Yard POSTPAID. 3 R 8269—WIDTH—About 39 ins. Make beautiful dresses with this extra finely woven Cotton Voile. Lovely patterns and colors. Splendid value at this low price! PATTERNS as illustrated above. State pattern-number and yardage. Price, yard… 37¢. Dainty BATISTES. Makes PRETTY, INEXPENSIVE DRESSES. 36 inch 17¢ Yd. POSTPAID. 3 R 8272—WIDTH—About 36 ins. Very low priced dainty printed Cotton Batiste. Popular for children's dresses, or inexpensive Spring and Summer dresses for thrifty women. Absolutely fast color. Excellent value! PATTERNS as illustrated. State pattern-number, yardage. Yd. … 17¢. SHEER and LOVELY. 40 inch 23¢ Yard POSTPAID. 3 R 8287—WIDTH—About 40 inches. We're sure that those who can afford the extra pennies will be well repaid by spending them for this sheer, yet strongly woven fine quality Batiste. Its lovely medium-sized patterns are guaranteed absolutely fast color. Makes up charmingly into dainty spring and summer frocks. Printed in very beautiful designs. Wonderful value. PATTERNS as illustrated. Please state pattern-number and yardage. Low price, per yard… 23¢. COTTON BROADCLOTHS. LOW PRICED 19¢ Yd. POSTPAID. 3 R 8274—WIDTH—About 36 inches. No where else can you buy a good grade Cotton Broadcloth in such attractive patterns and guaranteed fast colors at such a remarkably low bargain price. Splendid value! PATTERNS as illustrated. Please state pattern-number and yardage. Low price, Postpaid. yd. … 19¢. Better Quality 25¢ Yd. POSTPAID. 3 R 8289—WIDTH—About 36 inches. In this very fine quality Cotton Broadcloth you get extra value because it's a beautiful, smooth, highly lustrous fabric printed in the season's very newest, very lovely medium large designs, and guaranteed fast color. For fine cotton frocks; also fashionable pajamas. PATTERNS as illustrated. Please state pattern-number and yardage. Postpaid, per yard… 25¢. Better Quality DRESS PRINTS! Guaranteed LOWEST PRICE! 17¢ POSTPAID. 3 R 8258—WIDTH—About 36 ins. An opportunity to save 5¢ per yard as against our winter catalog price on these good grade serviceable, guaranteed fast color, closely woven Cotton Dress Prints. Small and medium-sized pretty spring patterns. For women's, children's clothes. PATTERNS as illustrated. State pattern-number and yardage. Price, yd. 17¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials as stated. Page 288

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Heavy RAYON CREPE Was 89¢ – Cut to 69¢ Yd. POSTPAID. 3 Z 8118—WIDTH—About 39 inches. A 20¢ saving per yard! Splendid quality durable Flat Crepe, woven of All Rayon yarns; one of the prettiest Rayon Fabrics. Slightly more lustrous than silk, rather heavy, and costs way less than silk of this weight would cost. For dresses, ensembles, etc. COLORS—As named above [Black, Castilian Red, Guardsman Blue, Woodland Green, Butter Yellow, French Beige Tan, Orchid, Oak Rose Brown, Persian Lilac, Copen Blue, Rose Petal]. Please state color and yardage. Low price. Postpaid, per yard… 69¢. RAYON and COTTON. ONLY 35¢ Yd. POSTPAID. FAST COLOR DESIGNS. 3 Z 8103—WIDTH—About 35 inches. We've lowered the price of these Rayon and Cotton Dress Prints, and bettered the quality besides! They're now more closely woven, and contain more rayon! Charming, new, small, dainty designs in guaranteed fast colors. For stylish frocks, blouses, and pajamas; also suitable for linings, etc. Patterns as illustrated above. State pattern number and yardage. Low price, Postpaid, per yard… 35¢. RAYON VOILE FAST COLOR DESIGNS. 3 Z 8104—WIDTH—About 36 ins. Beautiful, hard-twist Rayon Voile - - - a lovely, sheer fabric, with the beauty of chiffon, yet very strong. Woven entirely of lustrous Rayon, and priced just a few cents higher than fine cotton Voile. In delightful new medium large sized floral designs guaranteed fast color. Patterns as illustrated. State pattern number and yardage. Per yard… 59¢. RAYON SATIN. Our LOW PRICE! 43¢ Yd. POSTPAID. 3 Z 8130—WIDTH—About 39 inches. Was 49¢ in our winter catalog! Beautiful Rayon Satin, woven of Pure Rayon yarns - - - not a cotton thread in it! It's far more lustrous than silk, and its twilled satin weave gives it great strength and durability. Lingerie, slips, kimonos, drapes, bedspreads, pillows, linings, and even dresses you make of it will be not only rich looking and lovely, but also most inexpensive. COLORS—As named above [Honeydew, Jeanne d'Arc Blue, Pink, Foliage Green, Castilian Red, Light Copen Blue, Orchid, Black, Nile, White, Rose, Rose Beige Tan]. Please state color and yardage. Postpaid, per yard… 43¢. GOOD QUALITY RAYON and COTTON CREPE. 44¢ Yd. POSTPAID. 3 Z 8101—WIDTH—About 35 inches. We've cut our profit way low on this Rayon and Cotton Flat Crepe! Laboratory tests prove this fabric highly satisfactory - - - and it's colossal value at this price! Firm weave is similar to fashionable Silk Flat Crepe; fine cotton interwoven gives added strength. New, small, dainty spring patterns guaranteed fast color. Great bargain! Patterns as illustrated above. State pattern number and yardage. Low price, Postpaid, per yard… 44¢. RAYON VOILE. SPECIALLY PRICED 42¢ Yd. POSTPAID. 3 Z 8111—WIDTH—About 36 ins. Fine, sheer, lustrous All Rayon Voile - - - not a cotton thread in it - - - was 55¢ in our last summer's catalog! Makes adorable frocks, scarfs, etc. Rich looking, yet as inexpensive as many a fine cotton material. COLORS—As named above [Maize, Copen Blue, Pink, Orchid, Black, Nile Green, Geranium Red, White]. State color and yardage. Yard… 42¢. CHICAGO MAIL ORDER CO., Chicago, Ill. See page 309 for latest style paper patterns. Page 289

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BIG VALUE! Good Quality SILK CREPE. Now 95¢ Yd. POSTPAID. Big Value—Silk Crepe. (A) 3 Z 8001—WIDTH—About 39 ins. Never before to the history of the world have silks been so low priced. These are new up to the minute patterns. It is the season's most popular silk at a real bargain price. Every woman can now afford silks and now is the time to buy, for they will probably never be so cheap again. Less than two years ago, this good grade would have cost you double our present low price. Imagine, making an all silk dress for only three to four dollars. All silk, good weight, well woven, and printed in the newest lovely designs. COLORS—As named [(1) Green, (2) Brown, (3) Navy, (4) Black, (5) Black, (6) Navy, (7) Wine, (8) Copen, (9) Black, (10) Copen, (11) Brown, (12) Green], and patterns as illustrated on opposite page. State pattern number and yardage. Low price, Postpaid, per yard… 95¢. Silk Pongee Serviceable. BIG VALUE! (B) 3 Z 8019—WIDTH—About 32 ins. Our enormous sales on this fabric in the past when it sold at a much higher price, proved that thousands of women agreed that it was a desirable material. Now, at this astoundingly low price, it's bound to be one of the big sellers in this catalog. This pretty, serviceable, medium weight Imported Colored All Silk Pongee launders well, and though low priced, is very satisfactory in quality. A versatile fabric that lends itself charmingly to the making of colorful dresses for women and children, lingerie, men's serviceable shirts, boys' blouses, drapes, pillows, scarfs. etc. Big value! COLORS—As named on opposite page [Hollywood Rose, Pink, Copen, Butter Yellow, Ivory White, Light Jade Green, Orchid, Foliage Green, Coral]. Please state color and yardage. Low price, Postpaid, per yard… 44¢. Heavy Silk Crepe Back Satin. (C) 3 Z 8004—WIDTH—About 39 ins. Last year our price was $1.59 and in retail stores silk of this character was much higher. Our customers will appreciate what rare value we offer here. A revolutionary price-cut but no change in quality! Think of the saving! Women who love the luxurious feel and sheen, and graceful draping qualities of satin, will send for many yards of this All Silk Crepe Back Satin now! One side is a soft, heavy, rich-textured satin, while the reverse side is a dull, finely woven crepe. Use either side, or both, (in combination), for stunning dresses, slips, fine lingerie, etc. Marvelous value! COLORS—As named on opposite page [Hollywood Rose, Jeanne d'Arc Blue, Rose Beige Tan, Persian Lilac, Oak Rose Brown, Navy, Black, Almond Leaf Green]. Please state color and yardage. Low price, Postpaid, per yard… $1.15. Silk Broadcloth. Dainty Prints. Washable. (D) 3 Z 8025—WIDTH—About 32 ins. Never before have you been able to purchase such beautiful prints on such soft, good Quality All Silk Broadcloth as this, at the very low price we quote. It's a well woven, smooth, highly lustrous silk fabric with the loveliest, dainty, small and medium spring and summer patterns that will wash excellently if reasonable care is taken. Ideal for women's and children's spring frocks, ensembles, blouses, pajamas, drapes, kimonos, and some patterns are especially suitable for girls' dainty party frocks. Pretty, low priced, and splendid value! Patterns as illustrated on opposite page. Please state pattern number and yardage. Low price, Postpaid, per yard… 63¢. Heavy Silk Flat Crepe. America's Greatest SILK VALUE. (E) 3 Z 8038—WIDTH—About 39 ins. Women! When we sold this heavy All Silk Flat Crepe for $1.29 in our last year's "economy" catalog it was, without doubt, an "event", for we had never before offered such good quality at such a low price. Now we've cut the price even further, making it positively one of the biggest silk bargains in history! It's a lovely fabric that drapes, shirrs, and hangs beautifully, with a soft sheen that makes it very rich-looking - - - all qualities that make it very desirable to smart women! Besides its distinctive appearance, it has durability. In lovely colors, all the season's newest shades, also staple favorites. For fashionable frocks, blouses, ensembles, or lingerie. Stupendous value! COLORS—As named on opposite Page [Copen, French Beige Tan, Castilian, Butter Yellow, Jeanne d'Arc Blue, Rose Petal, Woodland Green, Orchid, Honeydew, Persian Lilac, Ivory, Navy, Black, Oak Rose Brown]. State color and yardage. Yard… $1.00. Silk and Cotton Crepe. FAST COLOR DESIGNS. (F) 3 Z 8050—WIDTH—About 36 ins. This good looking, serviceable crepe, Half Silk and Half Cotton, is well woven of fine Silk and durable cotton yarns. It has much of the beauty of an all silk material, and the splendid wearing qualities of a cotton fabric. It's printed in the newest small size spring and summer designs that are guaranteed fast color, and priced so low that it's sure to be tremendously popular this season. You'll like it for inexpensive yet pretty frocks for yourself and the children, blouses, etc. Big value! Very low price. Patterns as illustrated on opposite page. Please state pattern number and yardage. Low price, Postpaid, per yard… 41¢. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 290

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VELVETEENS. QUALITY HIGH… PRICES LOW! 3 Z 8181—22 inches wide. Postpaid, yard… 72¢. 3 Z 8180—36 ins. wide. Postpaid, yard… $1.25. Nowhere else can you buy this fine quality lustrous-finished Velveteen for so little! It's woven of tine Cotton yarn, with a soft, smooth, lustrous finish. Permanent pile assures continued good appearance and long wear. For frocks, coats, suits, drapes, hats, etc. COLORS—Black, Beaver Tan, Cocoa, National Blue, Navy Blue, Scarlet, Spanish Wine, or Spruce Green. Please state color and yardage. SPECIAL VALUE. 3 Z 8187—WIDTH—About 26 inches. Wonder value! This Velveteen has been found satisfactory and economical by thousands. A serviceable cotton fabric for dresses, coats, hats, drapes, etc. COLORS—Black, Beaver Tan, Cocoa, National Blue, Navy Blue, Scarlet, Spanish Wine, or Spruce Green. State color, and yardage. Yard… 97¢. SILK and COTION PONGEE. Serviceable. 3 Z 8052—WIDTH—About 35 inches. It looks well, wears well, and launders well, this splendid quality, good looking Pongee. Half Silk, Half Cotton, and has the appearance of an all silk material. Popular for dresses, blouses, children's things, shirts, pajamas, lingerie, drapes, etc. Priced low. Buy now - - - Save now. COLORS—Black, Copen Blue, Gold, Foliage Green, Light Tan, Orchid, Pink, Rose, or White. Please state color and yardage. Low price, Postpaid, per yard… 25¢. Brocaded… Silk and Cotton Pongee. 3 Z 8064—WIDTH—About 35 inches. If you want a stunning, serviceable fabric that looks like all silk, but costs far less, buy this beautifully Brocaded Pongee, Half Silk, Half Cotton. For charming dresses, colorful drapes, pillows, linings. COLORS—Black, Castilian Red, Copen Blue, Crane Gray, Hollywood Rose, Light Tan, Maize, Medium Green, or Orchid. State color and yardage. Postpaid, per yard… 31¢. 54 inch. ALL WOOL TWEED For Smart Spring Dresses. 3 Z 8175—WIDTH—About 54 inches. Tweeds are always popular, and this desirable, medium weight All Wool Tweed in the economical, "easy-to-cut and sew" wide width, is destined for great favor this season. You'll find it especially suitable for smart spring frocks, ensembles, suits, skirts, and light weight coats for women and children. Such wide width at such an extremely low, cut price, makes it an exceptional bargain! COLORS—Brown, Copen Blue, Marine Blue, (bright, light navy) Red, Spruce Green, or Tan. State color, yardage. Postpaid, per yard… 95¢. ALL WOOL SHEEN POIRET TWILL. 3 Z 8166—WIDTH—About 40 inches. A very low price for All Wool Sheen Poiret Twill. Closely woven, lustrous finish. For suits, dresses, Spring weight coats, etc. COLORS—Black, Claret Red, Mother Goose Tan, Navy Blue, or Spruce Green. Please state Color and yardage. Postpaid, per yard… $1.00. 3 Z 8172—WIDTH—About 54 inches. Cut price! Marvelous value! Same as above, but in wide, "easy-to-cut", economical width. COLORS—Same as for 3 Z 8166 above. Low price, Postpaid, per yard… $1.55. WOOL and SILK TWEED Only 65¢ Yd. POSTPAID. 3 Z 8205—WIDTH—About 36 ins. Excellent value! Here is the ideal fabric for those who want smart, medium light weight Tweed garments at a very low cost. It's a good looking fabric woven of Wool and Silk, and will give good service. For smart frocks, ensembles, light coats, etc., for women and children. A bargain! COLORS—Light Green, Gray, or Tan. Please state color and yardage. Low price, Postpaid, per yard… 65¢. Washable WOOL and COTTON FLANNEL. 3 Z 8218—WIDTH—About 36 inches. Good grade, soft, fine twill weave medium weight Wool and Cotton Flannel, about one-half Wool. Guaranteed washable and non-shrinking, hence very practical, especially for children's clothes. For attractive frocks, ensembles, coats, etc. COLORS—Cream, Maize, Middy Blue, Orchid, Pink, Scarlet, Spanish Wine, Spruce Green, or Tan. State color and yardage. Low price, Postpaid, per yard… 75¢. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - see Page 3. Page 291

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[INDEX for letters A to M.] Your Index to Quality Merchandise [at Low Money-Saving Prices. INDEX.] Satisfaction Guaranteed [or Your Money Back.] WE PAY POSTAGE on EVERYTHING EVERYWHERE. How to Measure for Shoes. See Page 190. Ring Measuring Chart—page 318. How to Measure for Men's and Boys' Clothing Page 241. How to Measure—Men's Hats, Caps Page 241. THE CHICAGO MAIL ORDER COMPANY… [FASHION LEADERS OF AMERICA…] CHICAGO MAIL ORDER CO., Chicago, Ill. Everything we sell is good quality. We guarantee it. Page 312

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[INDEX for letters M to Y.] [Your Index to Quality Merchandise] at Low Money-Saving Prices. INDEX. [Satisfaction Guaranteed] or Your Money Back. Order Blanks 316-317. How to Order Page 314. Paper Patterns for Stylish Dresses and Other Garments on Page 309. Quality Goods at LOWEST PRICES in Years. [THE CHICAGO MAIL ORDER COMPANY…] FASHION LEADERS OF AMERICA… CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 313

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IT'S SO EASY TO ORDER. Merely Check Over These SIMPLE DIRECTIONS. Always Be Sure to Give Colors and Sizes. WE PAY POSTAGE. You Will Find Order Blanks in Back of Book. Let us show you how very easy it is to order from this catalog. Please turn to Page 315 and you will see a picture of our order blank properly filled in as it should be when ready to mail to us. All you do is tear out one of the order blanks in the back of this book, and list the items wanted, just as you see them filled in on Page 315. Give article numbers, sizes, colors, and prices. No bother with parcel post charges, as our low prices include delivery to your home. Your money may be sent in the form most convenient. If you remit by personal check, it is much safer to write and sign check with ink. If your home is on a rural route, your R. F. D. carrier will get you a money order from the postmaster and mail it to us with your order. When sending cash by mail, be sure to have letter registered. Complete Information Assures Extra Quick Service! To enjoy the fullest benefits of our quick One-Day Service, always check over your order before mailing, to make sure that correct catalog numbers, colors, sizes, and prices are listed. When ordering silk and cotton yard goods be sure to state pattern number shown in picture, in addition to catalog number. Your Name and Address. Write or print your name and address very plainly on order. Always write it the same way. For example, do not sign Mrs. John Brown once and Mrs. J. H. Brown another time. This is bound to confuse us. Be sure to give your local address, street and number, R. F. D. numbers, or Box number. Also arrange to have all members of your family order under one name. This helps us keep better records of your dealings, and "speeds up" our service. Sizes, Colors Important. Besides mentioning correctly, on the order blank, sizes, colors, and patterns desired, always make certain that the articles are listed, in descriptions, as you desire. We cannot fill orders for any merchandise not shown or listed in our books. When item wanted comes in different colors and patterns or sizes, more than one price is sometimes listed under a picture. Be sure to remit the correct price. This care on your part helps us to ship the articles wanted so much quicker, and prevents unnecessary delay on correspondence and "returns." About Change of Address. Whenever you move to a new address, remember to notify The Chicago Mail Order Company at once, so that your catalogs will not be delayed and all special offers will also reach you quickly. The proper way to do this to avoid confusion, is to give us your old or former complete address, also your new address just as it is necessary for us to write it so that mail will reach you promptly. Don't forget - - - be sure to let us know when you move! Safe Delivery Assured. Order with confidence. We guarantee everything will reach you safely and in good condition. We ship practically everything by parcel post - - - it is fast, reliable, and convenient. If you desire any other method of shipment advise us when ordering. A Warm Welcome Awaits You. At Our Enlarged Building … 511 S. Paulina Street. Our building is on the west side of Chicago, at Harrison, Paulina, Marshfield, and Congress streets, and is easily reached by elevated railway and street cars, or auto. Trains on all branches of the Metropolitan Elevated Railway take you to Marshfield Station, a few steps from our door. Any officer or any trainman will gladly direct you. If you come by auto, Washington Boulevard and Jackson Boulevard are the nearest automobile highways, being only a few blocks from our plant. There is ample parking space here. We will enjoy a visit from you, and will be glad to show you through our modern mail order building, where thousands of orders are filled and shipped daily. You will not be asked to purchase any goods, but if you wish to order while here, you may do so. If Necessary to Return Goods, Follow These Simple Instructions. Our earnest aim is to serve our customers so well that it will never be necessary for them to return anything. However, if you should ever have to return any goods, it will help us to give you better service if you follow these regulations. By Parcel Post. Prepare your package as near like the picture below as possible. Always wrap or box goods, whichever is better for safe shipment. Do not paste package shut or seal with gum tape, as the postmaster charges first class postage on sealed packages. Simply wrap with heavy paper, and tie securely with strong cord. Then write your name and address in the upper left corner. Please Tell Us Why. Always write us a letter telling us why you are returning goods, and whether you wish other goods in exchange, or your money refunded. We ask this because we are anxious to improve our merchandise and service in every possible way. We will appreciate any suggestions from you. Don't just say "The goods are unsatisfactory" - - kindly give us the full reason. If you give the reason why you are not pleased, it may help us to improve our service to you and others. When you have this letter addressed to us and your own address written in the upper left corner, place a 2-cent stamp on the letter and paste the envelope right onto the package, under the string, as shown below. Always return suits complete - - - coat and skirt, or coat, vest, and trousers. Notice to Customers on Rural Route. If you live not more than 300 miles from Chicago, or not further than the third mail zone, and on a rural route, your package can be mailed for 2¢ less than regular postage rates. If you live farther away, your package can be mailed for 1¢ less. DO NOT SEAL PACKAGES; TIE WITH STRONG CORD. This is the way your package should be when you mail it to us. Write Us In Your Own Language If You Wish. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only sizes, colors, and-materials as described. Page 314

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It's EASY to Order BY MAIL! ALWAYS Give Sizes and Colors! SPECIMEN – Showing How to Make Out Your Order. BE SURE to Give Catalog Numbers, Colors, and Sizes. For Detailed Instructions on HOW TO ORDER See Page 314. Order Blanks FREE. Please use our order blanks when making out your order. Should you run out of order blanks, use a sheet of plain paper. We will be glad to send an extra supply of order blanks upon request. PRINT Your Name and Address PLAINLY. We Serve Over 4,000,000 Customers. We Serve You Best! — We Save You Most. Show Total Amt. for Goods Only. We Pay Postage. We guarantee ABSOLUTE SATISFACTION or money refunded. Page 315

P. 316

Order Blank. We Pay Postage. Chicago Mail Order Company. CHICAGO, ILLINOIS. Prompt Service, Safe Delivery, Satisfaction Guaranteed or Money Back. Date___ 193_ ALL MEMBERS OF ONE FAMILY SHOULD ORDER UNDER ONE NAME. Name___(First Name)___(Middle Initial)___(Please Print Last Name). R. F. D. or St. and No.___ Box No.__ Postoffice___(Please Print)___ State___(Please Print State in Full)___ PLEASE DO NOT WRITE IN THIS SPACE. How To Send Money. The safest ways to send money are by Post Office Money Order, Express Money Order, Bank Draft, or personal Check. If you remit by personal Cheek, we suggest that checks be made out and signed in ink. If unable to remit in any of these forms, send currency wrapped in heavy paper and have your letter registered. If in a special hurry, your order and money may be sent by telegraph. The telegraph company will arrange this for you. Give your complete address in your telegram. Be Sure to State Size and Color. NUMBER IN CATALOG___ How Many_ Color__ Size or Bust__ Waist-line__ Length__ Hip__ Height__ NAME OF ARTICLE WANTED___ Price, Each__ TOTAL Dollars__ Cents__ Total Cost of Goods Ordered__ __ We Furnish Merchandise Only in Materials, Colors and Sizes Listed in Catalog. Men's and Youth's Suit Measurements. Color__ Chest__ Waist__ Inseam__ Cuffed Bottoms__ Age__ Height__ Weight__ If you have moved since sending your last order, please give old address here. MY OLD ADDRESS WAS. Name___ R. F. D. or St. and No.___ Box No.__ Postoffice___ State___ F-10015-2100M-1-24-31. Our lowest price guarantee is your protection -- see page 3. Page 316

P. 316a

Loosely enclosed envelope for mailing the order: front of the envelope (dimensions: 15.24 x 8.89 cm / 6.0 x 3.50 in). FROM Name___ P.O.___ State___ Local___ "Style Queen". Chicago Mail Order Co., 511 South Paulina St., Chicago, Illinois.

P. 316b

Loosely enclosed envelope for mailing the order: back of the envelope (dimensions: 15.24 x 8.89 cm / 6.0 x 3.50 in). WE PAY POSTAGE ON EVERYTHING EVERYWHERE. Important! Give Correct Numbers! Give Correct Sizes! Give Correct Colors!

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Order Blank. We Pay Postage. Chicago Mail Order Company. CHICAGO, ILLINOIS. Prompt Service, Safe Delivery, Satisfaction Guaranteed or Money Back. Date___ 193_ ALL MEMBERS OF ONE FAMILY SHOULD ORDER UNDER ONE NAME. Name___(First Name)___(Middle Initial)___(Please Print Last Name). R. F. D. or St. and No.___ Box No.__ Postoffice___(Please Print)___ State___(Please Print State in Full)___ PLEASE DO NOT WRITE IN THIS SPACE. How To Send Money. The safest ways to send money are by Post Office Money Order, Express Money Order, Bank Draft, or personal Check. If you remit by personal Cheek, we suggest that checks be made out and signed in ink. If unable to remit in any of these forms, send currency wrapped in heavy paper and have your letter registered. If in a special hurry, your order and money may be sent by telegraph. The telegraph company will arrange this for you. Give your complete address in your telegram. Be Sure to State Size and Color. NUMBER IN CATALOG___ How Many_ Color__ Size or Bust__ Waist-line__ Length__ Hip__ Height__ NAME OF ARTICLE WANTED___ Price, Each__ TOTAL Dollars__ Cents__ Total Cost of Goods Ordered__ __ We Furnish Merchandise Only in Materials, Colors and Sizes Listed in Catalog. Men's and Youth's Suit Measurements. Color__ Chest__ Waist__ Inseam__ Cuffed Bottoms__ Age__ Height__ Weight__ If you have moved since sending your last order, please give old address here. MY OLD ADDRESS WAS. Name___ R. F. D. or St. and No.___ Box No.__ Postoffice___ State___ F-10015-2100M-1-24-31. Index on page 312 and 313 consult it often. Page 317

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It's EASY to Order – Just follow these simple Measuring Instructions! DRESS, COAT, OR SLIP LENGTH IN BACK. BUST. WAIST. HIPS. SKIRT LENGTH. Take your Measurements accurately, making no extra allowances. We then guarantee perfect fit. Have Someone Take Your Measurements For You. See Page 120 For Further Details. Coats and Dresses. LENGTH IN BACK—To secure correct length of dress or coat, measure from base of neck, to bottom of skirt. BUST MEASURE—Take measurement over your shirtwaist or dress. Pass tape measure entirely around the body, over the fullest part of the bust, well up under the arms and over the shoulderblades in back. Be careful tapeline does not slip down. Make no allowance but give us the size indicated by tape measure. Our designers make proper allowances for perfect fit. HIP MEASURE—Take measurements 7 inches below natural waistline. Do not draw tape line too tight. Pass tapeline entirely around body and do not let it slip up or down. Make no extra allowances. SKIRT LENGTH—Measure from your natural waistline at front, to the length desired. Make no extra allowances. WAIST MEASURE—Measure all around, at your natural waistline. Make no extra allowances. Hosiery. State size you are now wearing. If you don't know size, order size corresponding to the size shoe you wear. WOMEN'S. Size of Shoe… Size of Stocking. 1-2½… 8½; 3-4½… 9; 5-6½… 9½; 7-8… 10. MEN'S. Size of Shoe… Size of Stocking. 5½-6… 9½; 6½-7… 10; 7½-8… 10½; 8½-9… 11; 9½-11… 11½. BOYS' AND GIRLS'. Size of Shoe… Size of Stocking. 1-2… 8; 3… 8½; 4… 9; 5-6… 9½. FOR SMALL CHILDREN. Size of Shoe… Size of Stocking… Age. 1… 4… Infants'; 2… 4½… Infants'; 3… 5… Infants'; 4-5… 5½… 2-2½; 6-7… 6… 3-3½; 8-9… 6½… 4-5; 10-11… 7… 6-7; 12-13… 7½… 8-9. For Full Details See Page 216. Men's, Young Men's Suits and Overcoats. Stand erect against wall. Have someone place book on top of your head, with edge against wall. Measurement from lower side of book to floor is your correct height. HEIGHT. Empty your pockets. Put tape snugly around chest, over vest, close up under armpits. Be sure that tape lies flat on top of shoulder-blades, and not above or below them. Make no extra allowance. CHEST. Empty your pockets. Draw tape snugly all around waist, over the pants, so that it comes just above the hips. WAIST. Place tape measure close up in crotch, and measure down the leg to the desired length. INSEAM. State color wanted. COLOR. State your age here. AGE. About how many pounds do you weight? This need not be exact. WEIGHT. Do you want Cuff Bottoms? "Yes" or "No" …… For Further Details See Page 241. Men's Underwear. Order Union Suits by actual chest measure. State actual waist measure on men's underdrawers. For Full Details See Page 216. Gloves. Draw tape measure over knuckles closely, but NOT tightly, as shown. The number of inches your hand measures is the size number of the glove you wear. Our gloves come in even and half sizes. If your hand measures more than even size order next half size larger. Bonnets. For Full Details See Page 216 and 226. Measure head exactly as shown in illustration, placing tape measure at point on the neck just below ear, as shown, measuring around face to same point on opposite side of neck. The number of inches indicated will be the size you want. Women's and Girls' Hats. On all hats be sure measure is taken at the place where the hat sets. Measure your head starting at the point in back of the head indicated by the arrow in the accompanying picture. Slant the tape-measure to the place on your forehead where the front of the hat you want is pictured. To insure a stylish appearance, wear hat exactly as it is pictured. Take this measurement accurately, or better, have someone do it for you. In each description we mention sizes in which the hat comes. Corsets. Because there are so many different styles in corsets today, we give instructions for obtaining correct size, in each description. Refer to the corset section in this catalog for instructions, and page mentioned below, for full measuring details. See Page 216 For Full Details. Underwear, Bloomers, etc. Women's and Girls'. On Women's and Misses' Union Suits, state actual bust measure. On bloomers state side length and hip measure as catalogued. For Full Details See Page 216. Sweaters. SWEATERS — MEN'S, WOMEN'S — For a comfortable fit, order sweaters two inches larger than actual chest or bust measure. SWEATERS—CHILDREN'S—6 to 16 years and chest measurements as catalogued. State age but if child is larger than average, order age nearest to measurements. See page 216. Boys' Clothing. Measure your boy's chest over blouse, drawing tape snugly but not too tightly, close up under the arms and over shoulder blades. Don't measure over his coat. State age and chest measure when ordering. Make no extra allowance. Size Chart. Age… 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18. Chest… 22, 22½, 23¼, 24, 24¾, 25½, 26¼, 27, 27¾, 28¼, 29¼, 30, 31, 32, 33, 34. Men's and Boys' Caps. Measure as illustrated. The scale below shows the size to order, according to head measure in inches. Boys' sizes by eighths, from 6⅛ to 7. Men's 6¾ to 7½. Head Measure Inches… Corresponding Cap Size. 19⅛… 6⅛; 19⅜… 6¼; 19¾… 6⅜; 20⅛… 6½; 20½… 6⅝; 20⅞… 6¾; 21¼… 6⅞; 21⅝… 7; 22… 7⅛; 22⅜… 7¼; 22¾… 7⅜; 23⅛… 7½. Men's, Women's, Girls' and Boys' Shoes. Place your weight on your foot if shoes you are new wearing fit properly, just copy numbers appearing on lining, spacing them apart as they are spaced, or stand on a piece of paper placing entire weight on one foot at a time and have someone draw pencil line around foot, holding pencil straight up. In ordering growing children's shoes, also take into consideration child's growth, and state if you wish next size larger. See Chart on Page 190. SHOE SIZES. Women's… 2½-9; Men's… 6-11; Misses'… 2½-6; Girls'… 11½-2; Boys'… 1-6; Little Boys'… 9-13½; Tot's Shoes… 2-8; Infants' Soft Sole… 0-4. Infants', Children's, and Girls' Garments. If the child is of average size, simply order by age. If you cannot tell size required, give age and chest measure desired, and we will send correct size. Unless otherwise specified in description, children's coats and dresses come in sizes 2 to 6 yrs. Intermediate's coats, sizes 7 to 9 years. Girls' coats, sizes 10 to 16 years, and girls' dresses, sizes 7 to 14 years. It is Always Advisable to have someone else take your measurements for you. A. Ring Size Gauge. Wrap a piece of string or paper around your finger and cut it where the ends just meet. Then place it on scale above so that one end just neatly covers figure "A," the other end extending toward the numerals. The number on which end falls indicates your size. If it lies between two figures, order the larger size. You may order rings from any ring card or gauge, as our rings are all standard sizes. We Furnish Merchandise Only in Materials, Colors and Sizes Listed in Individual Descriptions. Page 318

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MAN'S FELT HAT. Lustrous Lining. Special! 3 K 6159¼—SIZES—In eighths; 6¾ to 7½. Men! Here's a genuine bargain for you - - - super-value. A fine quality snap-brimmed hat of non-shrinkable Fur Felt, with grosgrain ribbon band, leather sweatband, Rayon and Cotton Satin lining. Every man who orders this hat makes a saving of at least $1.00. COLORS—Pearl-gray, or Black with Black bands, or Medium Tan with Brown band. Price… $2.49. NEWEST WAISTBAND and PLEATS. NEW JAZZ KING SUIT. Extra Wide Bottoms! 3 K 5080—ALL SIZES—33 to 42 ins. chest. 29 to 38 waist, 29 to 34 ins. inseam. A lallapaloozah! And class? - - - No suit ever had anything on this one. Just glimpse those form-fitting curves at the waistline - - - those broad rope shoulders - - - those crescent-shaped pockets - - - those wide, sharp-pointed lapels - - - and the tucks and pleats and the wide pointed belt of the pants. See that reversible vest, self-material on one side, and fancy block-checked cotton fabric on the other. Of self-color diamond-weave Worsted, One-third Wool, Balance Cotton, beautifully tailored; durably lined. Pants-bottoms about 23 ins. COLOR—Navy Blue. State height, weight, chest, waist, inseam, and whether cuffed. $18.95. 4-PIECE OUTFIT. 3 K 5305—3 to 8 years. Mighty neat, practical 4-piece outfit at the lowest price ever quoted! Good Rayon-striped Cotton Broadcloth blouse; open cuffs. Knitted Rayon and Cotton tie. Buckled belt and trousers well made and full lined, of good-looking tweed-like All Wool Cassimere; side pockets. COLORS—Pants Blue-gray or Brown mixtures; harmonizing blouse, tie. State size and color. Postpaid… $1.49. STYLE CLAD (Reg. U.S. Pat. Off.) JUNIOR SUITS. Big Values! Sizes 6 to 15 Years. All Wool Cassimere. 3 K 5289—ALL SIZES—6 to 15 years. A price absolutely bed-rock, on this nobby suit. Of tweedlike herringbone weave All Wool Cassimere. Stylish, dressy, well-tailored, serviceable, and holds its lines. Bartacking at points of strain; durable linings. The best value the money will buy. COLORS—Blue-gray, or Brown mixtures. State size, color. Low price, Postpaid… $5.79. Sizes 8 to 16 years. Double-service Togs. 3 K 5261—8 to 16 years. Two-suit service and dressiness, and an extra big saving. Excellent 2-pants suit at this bargain price. Of handsome herringbone weave Cassimere, About Two-thirds Wool. Extra trousers of light gray Cassimere, About ½ Wool, with contrasting broken pin-stripes. Guaranteed linings. COLOR—Navy Blue; extra pants, Light Gray. State size. Low price, Postpaid… $7.45. OUR FAMOUS R∙F∙D (Reg. U.S. Pat. Off.) CAPS for MEN. 3 K 5457—1-piece top. 3 K 5428—8-piece top. Both come in Sizes - - - In eights, 6¾ to 7½. Our Famous R. F. D. Caps, in the newest and smartest tweedlike All Wool Cassimere. Unbreakable visors. Rayon and Cotton Satin linings; leather sweatbands. Buy Caps here - - - save money. COLORS—Blue-gray, or Dark Tan. Please state size and color. Postpaid, either style… 95¢. For MEN! ALL WOOL CASSIMERE 2-pants SUIT! 3 K 5167—ALL SIZES—34 to 44 ins. chest, 29 to 42 waist, 29 to 34 inseam. A record-breaking low, cut price on an extra good double-life 2-pants suit of All Wool Cassimere in a nobby straight and herringbone tweedlike weave with contrasting broken pin stripes. Splendidly tailored. Fine quality canvas, haircloth, and padding. Rayon-and-cotton vest-back and lining in half-lined coat. COLORS—Blue-gray, or Med. Brown mixtures. State color and all measurements. Low price, Postpaid… $13.95. 4-PIECE OUTFIT. 3 K 5330—ALL SIZES—3 to 8 years. Mothers! Here's your chance to make a wonderful "buy" on a dandy four-piece suit for your boy! Made of durable Cassimere, About One-third Wool, balance Cotton, with unlined coat, lined, button-on pants. Blouse of Cotton Broadcloth. Rayon and cotton. Knitted tie. COLORS—Blue-gray or Dark Tan Mixtures; contrasting pinstripes. State size, color… $2.49. CHICAGO MAIL ORDER CO., Chicago, Ill. Our lowest price guarantee is your protection - - - see Page 3. Page 319

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BIGGEST SAVINGS Ever For the Entire Family! —For WOMEN and MISSES— Genuine Kid… Sea-sand Color. 3 J 290—About 2½-inch spike heel. 3 J 291—Cuban heel. SIZES—2½ to 8. Widths C, D, E. COLOR—Sea-sand; putty-beige trim. State size, width, and all numbers in shoe you wear… $2.98. Eye-delighting smartness! Superb quality! Newest spring color! Would be big value at $4.00. Note the modish, dressy, medium-pointed toe, scalloped appliques, perforations, stitching. Fine leather soles. 3 J 312—SIZES—2½ to 8. Wide widths. COLOR—Black with Blonde. State size, and all numbers printed in shoe you wear. Postpaid… $2.45. Ultra smart! Ultra-value at this low price. Charming one-straps of soft, shiny Patent Leather, with Covered heels, openwork cutouts, blonde stitching, and perforations. Applique of leather finished to resemble reptile. Good leather soles. Genuine Kid… Sea-sand Color. 3 J 292—SIZES—2½ to 8. Widths C, D, or E. COLOR—Sea-sand; suntan underlays. Please state size, width, and all numbers printed in shoe you wear. Low price, Postpaid… $2.98. Superbly styled - - - regular $4.00 value! Of soft, glossy Genuine Kid in the season's favorite color! Cutouts and perforations on tip, colonial tongue, and quarters, suntan underlaid. Rayon ribbon bow; covered Cuban heel; fine quality leather soles. Can't-stain leather lining almost throughout. For GIRLS and BOYS. 3 J 987—CHILD'S—8½ to 11. Wide toe… $1.69. 3 J 988—GIRLS'—11½ to 2. Wide toe. Price… $1.85. 3 J 989—MISSES'—2½ to 6. Dress toe… $1.99. COLOR—Black. Big bargain! Latest style. Of soft Patent Leather, smartly trimmed. Fine leather soles. Good throughout. Genuine Goodyear Welts. FANCY COMPOSITION SOLE. 3 J 1215—BOYS'. 10 to 13½. Wide widths… $1.79. 3 J 1216—BOYS'. 1 to 6. Wide widths… $1.95. COLOR—Black. Look at the price! Yet they're Goodyear Welt constructed. Of durable Side Leather finished to resemble Calf. Strong composition soles. Rubber heels. Good quality throughout. PERFECT FIT GUARANTEED. See Page 190. For MEN. Formerly Priced $2.45. $1.99 POSTPAID. Full Grain Retanned Leather. STORM WELT COMPOSITION SOLE. 3 J 1443—Black. 3 J 1444—Brown. SIZES—6 to 11. Wide widths. State color, size, and all numbers printed in the shoe you are wearing. Postpaid… $1.99. Sensational value! Of Full Grain Retanned Leather, the best for work shoes! Composition sole that stands lots of hard wear. Rubber heel, moisture-excluding storm welt, and roomy unboxed toe. Snappy "FOX-TROTTER." $3.95 POSTPAID. 3 J 1314—SIZES—6 to 11; wide widths. COLOR—Black with Orange stitching. State size and all numbers printed in shoe you are wearing. Low price. Postpaid… $3.95. Collegiate! Swanky! High grade! Of fine quality soft Patent Leather. Orange stitching on cutout overlays on tip and quarter; gilt, diamond-shaped eyelets. High grade leather fancy-bottomed soles, rubber-cushioned heels; can't-stain leather linings. Great value! WE PAY POSTAGE ON EVERYTHING. Chicago Mail Order Co., Chicago. EST. 1889. The Home of "Style Queen" Hats, Coats, and Dresses.

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