Title page or cover of the mail order catalog No. 104 of the Chicago Mail Order Company from Chicago, Illinois, U.S.A, for fall and winter 1930-31. Guaranteed LOWEST PRICES! … Not since before the war have our Prices been as LOW as in this Catalog, and never have we offered You AS MUCH for Your Money! WE PAY POSTAGE. 4 C 4838—ALL WOOL BROADCLOTH $9.98 POSTPAID. See page 17. 4 C 4778—WOMBATEX $7.98 POSTPAID. See Page 16. LATEST STYLES… Paris—New York—Chicago. PREMIUMS FREE – See Page 3. CHICAGO MAIL ORDER CO., CHICAGO. Est. 1889. CATALOG NO. 104. FALL & WINTER 1930-31. [Page 1]

The FINEST DRESSES and BIGGEST VALUES We Have Ever Offered! For Other GIRL'S DRESSES See Pages 97 to 101. 4 B 7100—SIZES—7, 8, 10, 12, 14 years only. Beautiful! Stylish as can be! Of heavily-weighted All Silk Flat Crepe. Tucks and pleats on skirt-front. A real bargain! COLORS—Flirt Red, or Queen Blue, both with Tan. State size and color. See size scale, Page 97… $5.98. 4 B 7101—SIZES—7, 8, 10, 12, 14 years only. "Marvelous value" is the exclamation inevitable in describing this trim two-piece ensemble of All Wool Tweed, and Printed and Plain Rayon Flat Crepes. Yoke and pleats on skirt-front; all 'round belt. Fine value! COLOR—Reindeer Tan. Size scale on Page 97… $2.98. 4 B 7102—SIZES—7, 8, 10, 12, 14 years. Adorable, dressy frock of rich Velveteen and Rayon Flat Crepe. V-tucks and embroidered monogram and smocking on front. Back sashes. A Star Bargain. COLORS—Navy Blue with Red, or Brown with Tan. State size, color. See size scale on Page 97. Postpaid… $3.79. 4 B 7096—SIZES—7, 8, 10, 12, 14 years only. An ideal school frock - - - modish - - - practical - - - low priced! Of Woven Cotton Tweed, with contrasting buttons, edging, and pongee tie. Loose scalloped band above pleats on skirt-front. COLOR—Tan with Red. State size. See size scale on Page 97. Postpaid… $1.98. 4 B 7103—SIZES—7 to 14 years. 2-piece dress. Of fast color Cotton Pongee. Skirt flared all 'round. Pockets. COLOR—Blue with White. State size. Size scale on Page 97. Price… 99c. 4 B 7098—SIZES—7, 8, 10, 12, 14 years only. Modish capelettes over the shoulders lend a fashionable air to this warm frock of Suede Cotton Flannel. Embroidered medallion; bow, edging, and pipings on contrasting vestee, collar, and cuffs. Skirt-front pleated. COLORS—Brick Red or Queen Blue, both with Tan. Please state size and color. See size scale on Page 97… $1.97. 4 B 7099—SIZES—7, 8, 10, 12, 14 years only. Newest, ultra-modish paletot-effect frock. Of Rayon Flat Crepe, Interwoven with Cotton. Contrasting collar and cuffs. Embroidered dots, flared skirt-front! Back sashes. COLORS—Queen Blue, or Flirt Red, both with Tan. Please state size and color. See size scale on Page 97. Price, Postpaid… $2.94. 4 B 7097—SIZES—10, 12, 14 years. Another clever Paletot or jacket-effect model. Of Printed and Plain Rayon Flat Crepe Interwoven Cotton. Ecru lace vestee. Pleated skirt-front. Big value! COLORS—Brown with Tangerine, or Queen Blue with Tan. Please state size and color. See size scale on Page 97… $2.95. 4 B 7104—SIZES—7 to 14 yrs. Of fast color Cotton Pongee. Pleats on skirt-front below paletot peplum. COLOR—Red predominating. State size. See scale on Page 97. Price, Postpaid… 99c. 4 B 7105—SIZES—7 to 14 years. Of Cotton Linenette. Colored pongee trimmings, embroidery. Pleats below front waistband. COLOR—Tan with Red. Size scale on Page 97. Postpaid… 99c. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee lowest prices… Buy here… Save! Page 2

NOW! MORE VALUE for Your DOLLARS, DIMES, and PENNIES. LOWEST PRICES IN 16 YEARS! Depend upon our 41-year-old Guarantee. Today it assures 4,000,000 customers complete satisfaction and extra savings. Guarantee. WE GUARANTEE every article in this catalog to be exactly as illustrated, described, and represented. If upon receipt you find that the merchandise you ordered is not entirely satisfactory, please return it at once and your money will be refunded, including return postage. Lowest Prices. WE POSITIVELY GUARANTEE our merchandise to be as low or lower in price than the same goods—quality for quality—can be obtained from any other mercantile establishment in the world. If you find you have paid us a higher price in any instance, write us, giving full information, and we will instantly refund to you the actual difference in cash. We allow no house, no matter where it is located, to undersell us. Chicago Mail Order Co., CHICAGO. The Chicago Mail Order Co. Offers You—GREATEST SAVINGS! Your dollars, dimes, and pennies - - - a bushel of wheat, a ton of hay, a pound of butter, a dozen of eggs, or a day's pay, if used to buy the goods shown in this catalog, will bring you more quality, more value, more style than you can get anywhere else in the U. S. A. Merchandise prices are down to a new low level. Don't pay more than you have to for anything - - - don't be befuddled, don't be fooled - - - tariff or no tariff, the prices shown in this catalog for new, stylish, dependable merchandise of good quality, are low - - - lower than at any time since before the war. But facts speak louder than words - - - low prices mean more than anything we might say. Study our prices - - compare them page for page, item for item, with what others ask for goods of equal quality - - - you'll find our prices lowest - - - we guarantee it. We give you what you want at the price you want to pay, guarantee you a saving on every purchase, and guarantee absolute satisfaction and your money's worth or your money back. When You buy for Cash You buy for Less. Chicago Mail Order Co., Chicago, Est. 1889. WE PAY THE POSTAGE ON EVERYTHING. Page 2A

QUALITY, QUICK SERVICE, SATISFACTION. All Guaranteed by The Chicago Mail Order Co. QUALITY ALWAYS FIRST CONSIDERATION. Every piece of merchandise you buy from the Chicago Mail Order Co. is dependable in quality, and guaranteed to please and satisfy you in every respect. The Company never offers an article of questionable quality merely to quote a low price. Not only does the Chicago Mail Order Co. specify the kind of material and workmanship that goes into every item, and select only the most reliable manufacturers to make its goods, but each item is put through exhaustive scientific laboratory tests. If they tell you an article is All Wool, All Silk, or Fast Color, you can depend upon the truth of the statement. In buying for you the Company leaves nothing to guesswork - - - demands and gets what it specifies, so that you, in turn, get what you pay for in value and merchandise satisfaction. Money Refunded If You Are Not Satisfied. In dealing with the Chicago Mail Order Co., you take no risk whatever, for satisfaction is absolutely guaranteed with every article, or money refunded without question. The company's guarantee of "Satisfaction or Money Back" has stood the test of more than 41 years. No transaction with this company is ever closed unless the customer is entirely satisfied with the goods purchased. Lowest Prices Guaranteed! The thrifty shopper likes to trade with the Chicago Mail Order Co., because she knows that nowhere else in the United States can she buy merchandise of the same style and quality for less money. The Chicago Mail Order Co.'s prices are Guaranteed Lowest, and if at any time you find that you can buy for less, elsewhere, merchandise of the same quality, write the Company, stating full particulars, and they will refund the difference to you in cash. All Orders Shipped at Once—No Waiting! This large Mail Order Company's modernly equipped, spacious building, makes it possible to handle all orders quickly. Most orders are shipped the same day as received, and the rest not later than the following day. Its Fast One-Day Service satisfies everyone. Two 4-H Club Girls and Their Leaders Enjoy a Six-Weeks' Tour of Europe. WINNERS OF THE CHICAGO MAIL ORDER CO'S GRAND PRIZE. June and July, 1930, are months long to be remembered by two Menard County, Illinois, 4-H Club girls, Misses Nancy Grossboll [pictured left] and Mary Jeanette Irwin [pictured right]. As a result of meritorious achievements last year in their 4-H Club Clothing Demonstration work, these young ladies won the Chicago Mail Order Co.'s Free-Trip-to-Paris Prize. Accompanied by Mrs. Carl Kirby, local club leader, and Miss Mary McKee, specialist in Girls' Club Work, University of Illinois, the girls left Chicago on June 7 for a six weeks' tour of Europe. While in Chicago the girls and their leaders took part in the National 4-H Club Hour over the National Broadcasting Co. Network consisting of 37 stations. The party returned home on July 30, after having visited places of interest in France, England, Switzerland, Belgium, and Holland. Elsewhere on this page mention is made of the Chicago Mail Order Co.'s offer of another free-trip-to-Paris to be awarded next December to the winner of the 4-H Club Girls' National Style Dress Contest. THE THRIFT HEADQUARTERS OF 4,000,000 CUSTOMERS. The exceptionally good values offered by the Chicago Mail Order Co. have made it the fast-growing Mail Order House in the United States. Thrifty families in every state in the union buy from this company regularly. Those who really want to save money find that it always pays to trade at the Chicago Mail Order Co. EIGHT-STORY HOME OF THE CHICAGO MAIL ORDER COMPANY. WHEN YOU BUY FOR CASH YOU BUY FOR LESS. How often have you heard the expression "How much for cash?" You know what it means… it means that a lower price is expected by the buyer if Cash is paid. The Chicago Mail Order Company has always been a cash house—it buys for cash so it buys for less; it sells for cash so it sells for less—that is why the Chicago Mail Order Co.'s customers always enjoy the lowest price for goods they buy. Another Chicago Mail Order Co. Free Trip-to-Paris Prize to Be Awarded This Year. Some time ago Mr. G. L. Noble, Managing Director of the National Committee on Boys' and Girls' 4-H Club Work, announced another Chicago Mail Order Co. Free-trip-to-Paris Prize for 1930. This contest is nationwide, and the prize will be awarded in December to the winner of the 4-H Club Girls' National Style Dress Contest. 4-H Club Girls who wish to compete for the prize, should consult their local Club Leader, County Extension Agent, or write Mr. Noble at 360 N. Michigan Ave., Chicago, or the Chicago Mail Order Co., 511 South Paulina St., Chicago. CHICAGO MAIL ORDER CO., Chicago, Ill. The Chicago Mail Order Co. Guarantees Lowest Prices! Page 2D

Your FREE PREMIUM CERTIFICATE. SERIES No. 10—Applies only to purchases made between August 1, 1930 and January 31, 1931. SPECIAL PREMIUM CERTIFICATE. The Chicago Mail Order Co. agrees to present to the holder of this Special Premium Certificate the choice of any one of the Valuable and Beautiful Premiums shown on pages 4, 5, and 6 of this catalog. THE PREMIUMS WILL BE GIVEN ABSOLUTELY WITHOUT CHARGE, AND DELIVERY EXPENSE WILL BE PAID ANYWHERE IN THE UNITED STATES. It's easy to get your choice of these Premiums, for there is nothing to sell, no work to do, and you can save money for yourself and family while getting the Premium. HOW TO SECURE A LOVELY PREMIUM FREE! (1.) All we ask is that your total purchases from any of our Catalogs or Sale Book's amount to Fifty Dollars ($50.00) or more, between August 1, 1930 and January 31, 1931 (not counting items returned or refunds). (2.) All purchases must be made between the dates specified above. Orders sent before August 1, 1930 or after January 31, 1931, cannot be applied on this offer. (3.) There is no limit to the amount you may order at one time—you may order to the amount of Fifty Dollars ($50.00) at one time if you want to, or you may send us as many orders as you wish, provided your total net purchases amount to Fifty Dollars ($50.00) or more, and the last order is mailed on or before January 31, 1931. (4.) We will appreciate if you will make each order as large as possible, because it's the saving we make on postage charges, clerical work, labor, packing materials, etc., on large orders, that makes it possible for us to give these valuable premiums Free and at the same time maintain our Guaranteed Lowest Prices. (5.) All purchases must be made only in the name of the person who signs this certificate. (6.) Space has been provided at the right in which you are to enter the date and amount of each order you send us. Please be sure to keep this record. (7.) SEND US THIS CERTIFICATE WHEN YOUR NET PURCHASES TOTAL $50.00 OR MORE—When your purchases not counting refunds or items returned, total Fifty Dollars or more, write your name and address in the space below, fill in the number of the Premium wanted, tear out the certificate, attach it to your order, and mail to us. The Premium you select will be shipped to you free of cost, delivery paid. This certificate is not to be sent to us until you have ordered to the amount of $50.00 or more. Name…… (Please Print), P. O. …… (Please Print), State…… (In Full), R. F. D. or St. and No. ……, Number of Premium wanted……, If all orders were not sent from your present address, please write your former address here…… This Offer applies Only to Purchases made between August 1st, 1930, and January 31st, 1931. Record here the Date and Amount of Each Order sent between August 1st, 1930, and January 31st, 1931. Date…… Amount…… Total Orders between August 1st, 1930 and January 31st, 1931. Less Returns and Refunds, Net Purchases. Note—All purchases shown above must have been made in the name of the person whose name appears on this certificate. Please be sure to record all your purchases above. SPECIAL NOTE! If you have a friend or neighbor who wishes to avail herself of this Premium Opportunity and wants us to send her a catalog, please print her name and address below. Name……, R. F. D. or St. and No……., P.O. ……, State…… See Following Pages. TEAR OUT ALONG THIS PERFORATION. CHICAGO MAIL ORDER CO., CHICAGO. Page 3

LOVELY PREMIUMS FREE! When Your Orders Total $50.00 or More… See Page 3. Pretty Dishes. Yours without a Penny's Cost. Our Famous 38 Piece Dinner Set. 4 P 38¼—You'll be proud to display this lovely dinner service of excellent grade White Semi-Porcelain that will give wonderful wear. In an attractive Havilandlike shape, decorated with exquisite Dresden designs of dainty blue, soft rose, delicate Ivory and mellow tan, with a touch of black for contrast; rims banded with gold, giving a rich effect - - - something found only on dinnerware costing many dollars. Set consists of 38 pieces - - - a complete service for six, 6 Cups, 6 Saucers, 6 Pie or Dessert Plates (6 inches), 6 Dinner Plates (9⅛ inches), 6 Sauce Dishes (5 inches), 1 Vegetable Dish (8 inches), 1 Meat Platter (11½ Inches), and 6 Cereal Dishes (5¾ inches) instead of the usual useless butter chips. You'll love it, your family will praise it, and everyone will be amazed to hear that it is Given Free When Your Total Purchases Amount to $50.00 or More, as Explained on Page 3. Woman's Beautiful Wrist Watch! 15-JEWEL Movement. FREE. See Page 3. V S 30¼—Every woman loves a wrist watch, and here we offer this beautiful, accurate timekeeper Free. 10½ ligne size, high grade 15-jeweled Swiss lever movement, in hand-chased Chromium Plated Case. Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. Man's 15-Jewel RELIABLE WATCH. FREE! V S 32¼—If you saw this handsome watch you'd want it immediately - - - it's really very good looking - - - and once you'd worn it, you'd never part with it, for it's a dandy timekeeper. Dependable 15-jewel 10½ ligne size Swiss lever movement, set in a handsome engraved-effect Chromium Plated case, with luminous hands and numerals. Runs 24 hours on one winding. Leather strap with Chromium-plated buckle. Free, as Explained on Page 3, When Your Total Purchases Amount to $50.00 or More. 12-PIECE SET. QUALITY ALUMINUMWARE FREE! See offer on Page 3. V P 41¼—Every housewife wants this wonderful ALUMINUM SET, containing twelve useful, always-needed, bright, shining kitchen utensils! Thousands of women have been so pleased with these high grade utensils that their friends, relatives, and neighbors, too, are now sending us their orders, making wonderful savings on everything they purchase from us, and accumulating credit toward one of these sets. Utensils are all made of Standard Weight 100 % Pure Aluminum. The convenient-sized 10-quart dishpan has a smooth, rolled edge; the three paneled saucepans are 1, 1½, and 2-quart sizes; 6-quart paneled preserving kettle; 2-quart paneled double boiler with cover has rolled edges; 2-quart pudding pan; 3-quart footed colander; frying pan is 8 inches in diameter, percolator with glass top, wooden handle, and coffee receptacle, is 6-cup capacity. Free as Explained on Page 3, When Your Total Purchases Amount to $50.00 or More. WE PAY THE POSTAGE ON EVERYTHING. 8-DAY BANJO CLOCK FREE! See Page 3. Choice of 3 Colors. V P 56¼—Clocks are such friendly ornaments, and here's a very handsome "Banjo" style wall clock, absolutely Free. A high grade, accurate timekeeper that runs 8 days on one winding. Of Wood, with floral decalcomania design, a brassie eagle, and polished brass side-arms. Does not strike. 5-inch silvered dial, with convex, metal-rimmed glass. Hinged door has glass-covered art print. Height about 26 inches, width 8 inches, depth 2 inches. In Mahogany finish, also Sea Green or Rose Crackle finish. Please state color. Given Free When Your Total Purchases Amount to $50.00 or More, as Explained on Page 3. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 4

PREMIUMS FREE When Your Orders Total $50.00 or More… See Page 3. Our Premiums DO NOT affect our Prices… OUR PRICES are always LOWEST. Daintily Decorated 38-piece Dinner Set. Handsome! Blue and Gold Dinnerware! …the Guests' Delight. V P 54¼—What housewife does not revel in a set of new dishes - - - what guest doesn't feel much more at ease when the table does not betray the financial deficits or lack of fastidiousness that miscellaneous china records? Here is a very rich-appearing, expensive-looking dinner set of high grade white Semi-porcelain. The cobalt blue border with gold edge, and exquisite gold design in delicate flowers and leaves, is applied under the glaze - - - a method used only in very expensive tableware, insuring the permanence of toe design. The set contains 38 pieces, six cups, six saucers, six pie or dessert plates (6⅛ inches), six dinner plates (8⅞ inches), 6 sauce dishes (5 inches), 1 vegetable dish (9 inches), 1 meat platter (11½ inches), and six cereal dishes (5⅜ inches) instead of the usual useless butter chips. Given Free When Your Total Purchases Amount to $50.00 or More, as Explained on Page 3. WE GUARANTEE LOWEST PRICES. Strongly-built COASTER WAGON FREE. See Page 3. 1—Strong steel axles, braces, gear, bumper. 2—Interlocked hardwood body and tongues. 3—Finest quality steel, double disc wheels. 4—Brake. 5—¾-inch non-skid corrugated rubber tires. 6—Nickeled hubs. 7—Highest grade construction. V B 35¼—Every boy would like this "Chicago Express," a roomy, zippy wagon - - - and now you can get it Free. Provides a lot of fun and healthful outdoor exercise for your children; also practical for hauling groceries, ice, kindling, etc., and useful for many other purposes. All wood parts are covered with two coats of good varnish; top rail, edges of body, and wheels, enameled bright red. Bolsters of Channel Steel. Body 16 x 36 inches; 10-inch, double, steel disk wheels with extra large case-hardened bearings and ¾-inch rubber tires that won't come off. A mighty fine wagon, just what he's wanted, and now it's Given Free as Explained on Page 3, When Your Total Purchases Amount to $50.00 or More. Fine Enamelware. 9-piece Kitchen-Set FREE! Choice of Red or Green. Illustration to the right shows Color of the Green Set. V P 36¼—Red. V P 37¼—Dark Green. Bring cheer to the scene of your daily housework. Here is your opportunity to get a beautiful set of triple-coated Red or Dark Green Enamelware, with the cooking-utensils lined in white. Consists of a 4-quart teakettle, 10-quart dishpan with handles, 2-quart percolator with glass top, 6-quart preserving kettle, 1¼-quart saucepan, 2-quart pudding pan, 2-quart double boiler and cover, all the utensils edged with blue. Given Free When Your Total Purchases from our Catalog Amount to $50.00 or More, as Explained on Page 3. Genuine WM. A. ROGERS 30-PIECE Tableware Set FREE. See Page 3. (CERTIFICATE. SOLID NICKEL SILVER. GUARANTEE WITH EVERY SET. WM. A. ROGERS LTD.) V T 44—The famous Wm. A. Rogers Tableware, guaranteed to satisfy you! In the lovely Avon pattern, so pretty and dainty that it's in good taste on any table. Each piece is of highly polished Nickel Silver, with an extra smooth finish. Set consists of 6 Teaspoons, 6 Dessert Spoons, 6 Medium-sized Forks, 6 Knives (medium-sized, heavily plated, not stamped Rogers) 1 Sugar Shell, 1 Butter Knife, 1 Berry Spoon, 1 Meat Fork, 1 Soup Ladle, 1 Cake Spade. Given Free as Explained on page 3, When Your Total Purchases Amount to $50.00 or More. Our Premiums Do Not Cost You a Single Penny! They Come To You As You Buy And Save At OUR LOW Prices! CHICAGO MAIL ORDER CO., Chicago, Ill. We serve you best . . . we save you most! Page 5

PREMIUMS FREE When Your Orders Total $50.00 or More. See Page 3. Handsome BRIDGE LAMP. FREE! … for HAPPY EVENING HOURS! V P 49½—This handsome Bridge Lamp can be yours. FREE. A lamp like this turns even the most uninviting, cheerless corner into a "homey", restful, cozy nook. The lovely, deep rose, shirred Silk Mull shade trimmed with linen, rayon, and gilt braid and dainty flowers, throws a room-beautifying, soft, flattering, direct light, that is easy on the eyes while reading or sewing. Artistically stippled gilt and color-enameled Wood stand with heavy metal, polychromed base. Lamp about 5 ft. high, comes with 6-ft. cord, and plug. For 110-volt current. Thousands of our Customers have secured one of these beautiful lamps free - - - be next. Given FREE When Your Total Purchases Amount to $50 or More, as Explained on Page 3. ENAMELED METAL CABINET with 10 Bottles Assorted Extracts FREE! The OUTFIT YOU'VE ALWAYS WANTED! V P 53¼—Utility or Pantry Cabinet of Pure White Enameled Metal, about 18½ x 12 x 4½ ins., with two shelves, wooden knob and catch, and a towel bar. Hooks for hanging. Mirrors about 5½ x 6¾ ins. With ten 2-ounce bottles extract of Bitter Almond, Lemon, Wintergreen, Vanilla, Orange, Peppermint, Maple, and Pistachio, also synthetic extracts of Vanilla and Cherry. Free, as Explained on Page 3 When Your Purchases Total $50 or More. FREE! See Page 3. IMPORTED 15-PIECE Cereal and Spice Set. V P 51¼—15-piece Imported Cereal and Spice Set. The containers are plainly marked to prevent error and save time, and closely covered to keep contents fresh and clean. Made of European Semi-Porcelain, with pretty decorations and cream colored glazing over all, so that decorations cannot wash oft. Set includes 6 large Jars, 6 small Jars, 1 vinegar cruet 8⅜ inches high, a similar one for oil, and a salt box with smooth wood, hinged cover. Given Free When Your Total Purchases From Our Catalogs Amount to $50 or More, as Explained on Page 3. Genuine BISSEL Carpet Sweeper FREE! See Page 3. A Welcome Help in Every Home! Will Give Excellent Service. V P 59 2/4—No human servant would come and work for you without pay! Yet here's a "servant" that will lessen considerably the drudgery of your hardest, most unpleasant household task, that will come to you and stay with you, without a penny's expense. It's a genuine Bissell Carpet Sweeper, known the world over for dependability and durability. Center brush of good, stiff bristles, sweeps dust, lint, etc., into pans on sides. "Dump lever" empties both pans at once. Rubber tires and cord-bound edges prevent marring of floors, woodwork, and furniture. Mahogany-finished wood case 9 x 14 inches; handle about 46 inches long. Excellent for sweeping rugs, carpets, or any floor surface. And it costs you absolutely nothing! Not only do you save on everything you buy from us at Our Guaranteed Lowest Prices, but you can get this carpet sweeper Free, When Your Total Purchases Amount to $50 or More, as Explained on Page 3. HIGH GRADE GENUINE AXMINSTER RUG! SIZE 36 x 63 Inches. FREE. See Page 3. Will lend Beauty to Your Home! V P 42¼—It's Free - - - a handsome, large 3 ft. x 5 ft. 3 in.) high grade Axminster Rug like or similar in pattern to the one pictured. Any room and any home will be much improved by its presence, for its colors are soft and harmonious, its patterns interesting and tasteful. Its large size makes it nice for use in front of your easy chair, the piano or fireplace, in hall bedroom, doorways, etc. Woven of especially selected wool yarn, with a deep, plushlike pile, it is certain to maintain its attractive appearance for years. Hem-strips on back keep it lying smoothly. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. CHICAGO MAIL ORDER CO., Chicago, Ill. From 1889 to 1930… 41 years of faithful service. Page 6

"Style Queen" Reg. U. S. Pat. Off. FASHIONS are GENUINE Paris Styles… at Prices so Low you will be Amazed! The Economy of Better Style. To buy stylish merchandise… merchandise that is up-to-date and ahead-of-date is no only good judgment, but economy as well. It is not enough that apparel be good in quality, well made, and low priced… it must also be stylish, this being a day of Style… a day in which men and women judge and are judged by appearances as well as by intrinsic worth. Our "Style Queen" styles are correct, for they originate in the fashion center of the world… Paris, France. Every style is right up-to-the-minute… all are advance styles such as others will show later… an exclusive feature about the Chicago Mail Order Company's merchandise, something which adds to the value of your purchases, because fashionable apparel bought here is in good taste and wearable long after merchandise bought elsewhere is out-of-date. "Style Queen" fashions are low in price, but they are high in value… without a single exception you get more in style, in quality, and in wear, than our low prices would lead you to expect. That's why millions of women buy their dresses, coats, and hats from us. PAUL CARÉT. Eminent Style Critic and Designer. The "Style Queen" coat or dress You buy from the Chicago Mail Order Company, embodies the style ideas of the Master Stylist, Paul Caret, of Paris, France. Every "Style Queen" style has passed before the artistic eyes of this genius of fashion, and has met with his approval… it's your assurance of style authenticity. MLLE. YVETTE LABROUSSE. World-renowned Beauty of France [1930]. Many of the lovely "Style Queen" coats, hats, and dresses shown in this catalog were selected personally, by Mlle. Labrousse [Yvette Blanche Labrousse, 1906-2000, note by M. K.], the most beautiful and one of the most stylishly dressed women in Paris. Every garment reflects her extremely good taste and keen judgment of practical, wearable Paris Styles. You could wear any of our garments in Paris and be right in the mode. Chicago Mail Order Co., CHICAGO, Est. 1889. CHICAGO MAIL ORDER CO., Chicago. Ill. Our one-day service satisfies… try it! Page 7

Money-Saving INDEX—[Lowest Prices in 16 Years!] Satisfaction Guaranteed [or Your Money Back!] A. Abdominal Belts… 156 187, 190. Alarm Clocks… 144. Albums, Photograph… 153. Aprons, Rubber… 140, 141. Aprons, Sanitary… 140, 141. Aprons to Embroider… 254. Aprons, Women's and Misses'… 104 to 109. Arctics, Men's and Boys'… 234, 235. Arctics, Women's, Misses' and Stouts… 236, 237. Arch Support Shoes… 228 to 231. Ash Trays… 126. Athletic Underwear… 214. Auto Robes… 280. B. Babies' Blankets… 174, 279, 283. Babies' Bonnets… 64 to 66, 171, 172. Babies' Booties, Knitted… 172. Babies' Coats… 171. Babies' Crib Blankets… 174, 279, 283. Babies' Crib Sheets… 174. Babies' Diaper Cloth… 270, 277. Babies' Diapers, Finished… 174. Babies' Dolls… 116, 117. Babies' Dresses… 170, 174. Babies' Flannelettes… 174, 270. Babies' Hats… 171, 172. Babies' Hosiery… 176. Babies' Hose Supporters… 175. Babies' Knit Goods… 172. Babies' Layettes… 174. Babies' Leggings… 172. Babies' Mittens… 158. Babies' Rompers… 170. Babies' Rubber Pants… 174. Baby Set… 175. Babies' Shoes… 240 to 242. Babies' Shawls… 174. Babies' Sleepers… 169. Babies' Stockings… 176. Babies' Sweaters… 172, 173. Babies' Swings… 175. Babies' Toys… 114. Babies' Underwear… 174, 169. Babies' Vests… 175. Babies' Wear… 169 to 177. Baby Flannel… 270. Babies' Flannel Underwear… 174. Baby Bunting… 174. Baby Ear-cap… 175. Baby Pants… 174. Bags; Boston, Gladstone, Overnight, Hand… 148. Bags, Hot Water… 140, 141. Bags, School… 154. Balloons, Rubber… 114. Balls, Rubber… 114. Bands, Infants'… 175. Bandeaus (Bust) … 190. Barbering Sets… 152. Bargain Bundles… 268. Barrettes… 142. Bathrobes, Boys'… 321. Bathrobes, Children's… 170, 321. Bathrobes, Infants'… 174. Bath robes, Men's… 320. Bathrobes, Women's and Misses'… 108. Bath Towels… 275. Battings, Cotton, Wool… 274. Beauty Aids… 131, 132, 133, 134. Bed Blankets…. 279 to 283. Bed Sets… 276, 277. Bed Shades… 122. Bedspreads… 284. Bedspreads to Embroider… 254. Belts, Men's, Boys'… 321. Belts, Sanitary… 140, 141. Belts, Women's… 138. Berets, Children's… 64 to 66, 170, 171, 173, 198. Beret Sets, Children's… 198. Beret and Sweater Set, Misses'… 198. Bias Tape… 255. Bibles… 154. Billfolds… 123, 149. Binders, Infants'… 174. Birthday Cards… 143. Birthstone Rings… 127. Blankets… 279 to 283. Blanket Lined Clothing for Men and Boys… 308 to 314. Blazers, Boy s'… 306, 309. Blazers, Men's… 312, 325, 335. Bleached Goods… 269. Bloomer Material… 269. Bloomers, Girls', Women's… 160, 162, 164 to 166. Bloomers, Sanitary… 140, 141. Bloomers, Women's… 160, 162, 164, 166. Blouses, Boy's… 306. Blouses, Women's and Misses'… 102, 103. Bonnets, Children's… 64 to 66, 170, 171, 172. Bonnets, Infants'… 172. Book Ends… 122. Books, Children's… 115. Bootees, Felt… 233. Bootees, Knitted… 172. Bootees, Leather… 242. Boston Bags… 148. Bottles, Hot Water… 140, 141. Boutonnieres… 70, 139. Bow Ties… 320. Boys' Arctics… 234, 235. Boys' Belts… 321. Boys' Blouses and Shirts… 306. Boys' Caps, Hats… 319. Boys' Coats… 171, 304, 305, 308, 309. Boys' Garters… 320. Boys' Gift Sets… 123, 124, 125. Boys' Gloves, Mittens… 328. Boys' Handkerchiefs… 136, 137. Boys' Hosiery… 177, 183. Boys' House Slippers… 233. Boys' Jackets and Lumberjacks… 306, 308, 309. Boys' Knickers, Long Pants… 307. Boys' Knitted Hats… 192, 193. Boys' Nightshirts, Pajamas… 320, 321. Boys' Nightwear… 320, 321. Boys' Overalls… 316, 317. Boys' Overcoats… 304, 305. Boys' Pajamas… 320, 321. Boys' Play Suits… 170, 303, 316. Boys' Raincoats… 309. Boys' Rubbers… 235. Boys' Shoes… 238 to 241, 336. Boys' Shoulder Braces… 156. Boys' Suits… 298, 299, 300, 301, 302, 303. Boys' Suspenders… 320. Boys' Sweaters… 192, 193, 198. Boys' Tennis Shoes… 234. Boys' Ties… 320, 321. Boys' Trousers… 307. Boys' Underwear… 203, 206, 207. Boys' Watches… 145, 146. Boys' Windbreakers… 306, 309. Bracelets… 128, 129. Braces, Shoulder… 156. Brassieres… 190. Bread Tray… 144. Breadboard and Knife Sets… 122. Breeches, Riding… 307, 314. Brief Cases… 148. Brilliantine… 131. Broadcloth, Cotton… 267, 268, 269. Broadcloth, Silk… 265. Broadcloth Wool… 259. Brooches… 130. Brushes, Clothes… 134. Brushes, Hair… 134. Brush Sets… 124, 125, 134. Brushes, Tooth… 134. Buffet Sets, Linen… 254. Bundles, Bargain… 268. Hunting, Baby… 174. Buttons… 255. C. Cake Plates… 144. Cameras… 153. Canton Flannel… 270. Caws, Infants', Knitted… 172. Caps, Wool… 319. Caps, Men's and Boys'… 319. Cards, Place… 143. Cards, Playing… 123, 2B. Cards, Xmas, New Year and Birthday… 111, 143. Chambray… 268. Charmeuse Silk… 264. Cheesecloth… 277. Children's Berets… 170, 171, 173, 193, 198. Children's Blouses… 102, 103, 306. Children's Coats… 45 to 52, 171, 304, 305, 308, 309. Children's Creepers and Playsuits… 170, 303, 316, 317. Children's Dresses… 2, 97 to 101, 170. Children's Ensembles… 2, 97 to 101, 170. Children's Flannelette Undergarments… 169. Children's Gloves… 158, 159, 328. Children's Hats… 64 to 66, 319. Children's Hosiery… 176, 177, 183. Children's House Slippers… 233. Children's Knitted Capes… 172. Children's Knitted Goods… 172, 173. Children's Nightshirts… 321. Children's Pajamas… 165, 169, 320. Children's Playsuits… 170, 316, 317. Children's Purses… 151, 137. Children's Raincoats… 33, 309. Children's Rayon Undergarments… 165. Children's Shoes… 238 to 243, 336. Children's Skirts… 102, 103. Children's Tennis Shoes… 234. Children's Underwear… 165, 169, 203 to 207. Children's Underwaists, Cambric and Ribbed… 175. Children's Waists… 102, 103. Christmas Tree Decorations… 112. Cigarette Cases and Lighters… 123, 126. Cigars… 126. Clasps, Dress… 71, 130. Clasps, Hair… 142. Clay, Beauty… 133. Clippers, Hair… 152. Clips Hair… 142. Clocks, Alarm… 144. Clothing, Boys… 298 to 309, 316, 317, 319, 320, 321. Clothing, Men's… 285 to 297, 310 to 328, 335. Coats, Babies'… 171. Coats, Boys'… 304, 305, 308, 309. Coats, Girls'… 45 to 52. Coats, Infants'… 171. Coats, Junior Girls'… 38, 39. Coats, Juvenile… 45 to 52, 304, 305. Coats, Men's Dress… 291 to 296. Coats, Men's Rain… 296, 312. Coats, Misses'… 10 to 37. Coats, Stout… 16, 17, 40 to 44. Costs, Sweater… 191 to 198. Coats, Women's… 10 to 32. Coats, Women's Rain… 32, 33. Cod liver Oil Tablets… 155. Color Names and Explanations… 110. Collars, Lace, Women's… 138, 139. Collars, Cuffs, Fur… 253. Combinations… 160, 162, 163. Combs… 134, 142. Comforter Covers… 274. Comforter Materials… 274. Comforters… 280, 281. Comfort Shoes… 228, 230 to 232. Compacts, Powder… 131, 132, 133. Corduroy… 257. Corduroy Breeches… 307, 314. Corduroy Coats, Men's and Boys'… 308, 309, 310, 313, 314. Corduroy Pants… 307, 314, 326, 327. Corduroy Suits… 303. Corsets, Brassieres, Corselets… 185 to 190. Corsets, Maternity… 188. Corsets, Rubber… 189. Cosmetics… 131, 132, 133, 134. Cotton Batting… 274. Cotton Fringe… 255. Cough Medicines… 155. Covers, Sewing Machine… 254. Covers, Table… 278. Creams, Face… 131, 132, 133. Creams, Shaving… 134. Crepe Back Satin… 262, 264. Crepe de Chine… 265. Crepe, Plisse… 269. Crepe, Rayon… 262, 266. Crepe, Silk… 262, 263, 264, 265. Cretonnes… 274. Crib Blankets… 279, 283, 174. Curlers (Combs) … 142. Curling Irons… 142. Curtains, Curtain Materials… 271, 272, 273. Cushions… 254. Cuter… 134. Cutlery… 152. D. Damask, Table… 278. Decorations, Xmas… 111, 112. Deodorants… 131, 133. Desk Sets… 122. Diamond Rings… 127. Diapers, Finished… 174. Diaper Flannel… 270. Dictionaries… 154. Dish Cloths… 275. Doll Heads… 116. Dolls… 116, 117. Douches and Douche Powder… 140. Drapery Goods… 271 to 273, also 257, 259 to 263, 265 to 269, 271, 274. Drawers, Men's… 212, 213. Dress Clasps… 71, 130. Dress Combs… 142. Dresser Sets… 120, 121, 124. Dresses, Girls' Children's… 2, 97 to 101, 170. Dresses' Infants'… 170, 174. Dresses, Juniors'… 93 to 96. Dresses, Misses'… 89 to 94. Dresses, Party and Evening… 76, 79, 81, 89, 92, 94, 95, 97, 99. Dresses, Stouts… 73, 74, 76, 85 to 88, 105, 109. Dresses, Wash and House… 74, 75, 104 to 109. Dresses, Women's… 72 to 84. Dress Goods… 257 to 270. Dress Ornaments… 71, 255, 130. Dress Patterns and other Paper Patterns… 256. Dress Shields… 92. Dress Shirts… 322, 333, 335. Dress Trimmings… 71, 255. Drugs and Drug Sundries… 155. Dry Goods… 254 to 284. E. Ear-cap, Baby's… 175. Earrings… 130. Elastic… 255. Elastic Belts… 140, 141, 156, 190. Electric Bed Lamps… 122. Electric Curling Irons… 142. Embroidery Goods… 254, 255. Ensembles, Children's… 2, 97 to 101, 170. Ensembles, Misses'… 32, 89, 91, 93. Ensembles, Women's… 32, 73, 74 78. Ensembles, Pajama… 160, 161, 165, 169. F. Face Creams, Powders… 131, 132, 133. Fancy Goods… 254. Felt Hats… 53 to 71. Felt Slippers… 233, 246, 247. Files, Nail… 134. Films, Photograph… 153. Flannel Blouses, Boys'… 306. Flannel, Shaker… 270. Flannel Shirts… 306, 324, 325, 335. Flannelette Undergarments, Infants'… 174. Flannels, Dress… 257, 259, 267. Hat Crepe… 262, 263, 266. Fleece-lined Shoes, Women's… 228. Floss… 255. Flowers, Boutonnieres… 70, 139. Flowers, Millinery… 70. Foot Remedies… 155. Footwear… 215 to 251, 336. Forks and Knives… 144. Fountain Pens… 143. Freckle Cream… 131, 133. Fringe… 255. Frocks, Girls' and Children's… 2, 97 to 101, 170. Frocks, Misses' and Junior… 89 to 96. Frocks, Stout Women's… 85 to 88. Frocks, Women's… 72 to 84. Fur Lined Coats, Men's… 294. Fur Scarfs… 15, 18. Fur Collar and Cuff Sets… 253. Furlike Fabric Coats… 15 to 39, 292. Fur Trimmings… 253. Furnishings, Men's and Boys'… 124, 125, 306, 307, 318 to 328, 335. G. Galoshes, Men's… 234, 235. Galoshes, Misses' and Children's… 236, 237. Galoshes, Women's… 236, 237. Games… 115. Garment Bag… 254. Garter Belts… 140. Garter Elastic… 255. Garters, Boy's… 320. Garters, Men's… 321. Garters, Women's… 138, 190. Gauntlets, Women's… 158, 159. Georgette Crepe… 265. Gifts, Men's… 124, 125, 149. Gifts, Women's… 119, 120, 121, 122. Gifts, Imported… 119, 122. Gingham… 260. Girdles, Corselets… 185 to 190. Girls' Blouses… 102, 103. Girls' Coats… 45 to 52. Girls' Dresses… 2, 97 to 101, 170. Girls' Ensembles… 2, 97 to 101, 170. Girls' Gloves… 158, 159. Girls' Hats… 64 to 66. Girls' Jackets… 37, 46, 49. Girls' Knitted Outfits… 198. Girls' Raincoats… 33. Girls' Scarfs… 135. Girls' Shoes… 226, 227, 240, 241, 243. Girls' Skirts… 102, 103. Girls' Sport Shoes… 240. Girls' Sweaters… 192, 193, 198. Girls' Toys… 114. Girls' Waists… 102, 103. Gladstone Bags… 148. Gloves, Husking… 328. Gloves, Men's and Boys'… 328. Gloves, Rubber… 141. Gloves, Women's and Girl's… 158, 159. Gowns, Women's and Children's… 160, 164, 166, 167, 169. Greeting cards… 111. Guarantee… 2-A. H. Hair Beauty Supplies… 142. Hair Brushes… 134. Hair Curlers… 142. Hair Curling Fluid… 131. Haircutting Accessories… 152. Hair Nets… 142. Flair Pins, Clasps… 142. Hair Remover… 131, 133. Flair Shears… 152. Handkerchiefs, Women's, Misses', Men's… 136, 137. Hand Lotions… 131. Harmonicas… 113. Hats, Boys', Men's… 318, 319. Hats, Infants'… 172. Hats, Misses'… 53 to 71. Hats, Women's… 53 to 71. Hat Box… 148. Hat Racks… 120. Hat Trimmings, Pins, etc. … 70, 71. Health Belts… 187 to 190. Heavy Wool Sweaters, Girls', Boys', Men's, Women's… 191 to 198. Helmets… 192, 319. Hi-Cuts, Boys'… 238. Hi-Cuts, Men's… 248, 249. Hi-Cuts, Women's… 232. Hip Boots, Men's, Boys'… 234, 235. Hipfolds… 123, 149. Hoops, Embroidery… 255. Hose Supporters… 138, 190, 255, 320, 321. Hosiery, Boys', Girls', and Children's… 176, 177, 183. Hosiery Box… 122. Hosiery, Infants'… 176. Hosiery, Men's… 177, 184. Hosiery, Women's… 178 to 182. House Dresses… 74, 75, 104 to 109. House Slippers… 233, 246, 247, 320. How to Measure for Dresses, Hats, and Coats… 110. How to Measure for Hosiery, Underwear, Sweaters, Bonnets, Infants' Wear, Corsets, Corselettes or Brassieres… 157. How to Measure for Shoes… 252. How to Measure for Men's and Boys' Clothing… 329. How to Order… 330. Husking Mitts… 328. I. Imported Novelties and Gifts… 119, 121, 122, 124 to 126, 128, 130, 136, 139, 142, 143, 158, 172, 173, 254, 255, 278, 320, 321. Infants' Goods (See Babies'). Infants' Shoes… 240, 241, 242. Ironing Board Covers… 254. Irons, Curling, Marceling… 142. J. Jackets, Overall… 308, 314, 316, 317. Jackets, Women's, Girls'… 37, 49, 103. Jap Silk Pongee… 265. Jewelry and Novelties… 127, 128, 129, 130. Junior Dresses… 93 to 96. Juvenile Coats… 45 to 52, 170, 304, 305. K. Khaki Cloth… 268. Kickaway Bloomers… 164, 165. Kimonos, Women's, Misses'… 108, 166. Knickers, Boys'… 307. Knit Goods… 172, 173, 191 to 198. Knitted Bloomers… 160, 162, 164, 165, 200, 202, 205. Knitted Turbans… 196, 197. Knitted Undergarments… 168, 199 to 214. Knives and Forks… 144. Knives, Scout, Pocket… 152. Kodaks… 153. Kotex 140. L. Laces… 254. Lace Curtain… 272. Ladies' (See Women's). Lamps, Bed… 122. Laxatives… 155. Layettes… 174. Leather Helmets… 319. Letter Folder… 149. Lighters, Cigarette… 123, 126. Lights, Electric… 112. Linen, Table… 278. Linen Toweling… 275. Linens, Dress… 267, 268. Lingerie… 160 to 165. […to be continued on next page 9…] THE CHICAGO MAIL ORDER COMPANY[—FASHION LEADERS OF AMERICA.] Before Buying Anything, Anywhere, Compare Our Prices, Quality for Quality, With Those of [Other Mail Order Houses and Retail Stores. We Guarantee Our Prices to Be the Lowest of All!] Page 8