Chicago Mail Order Co., Fall/Winter 1930

Fashion from the fall and winter mail order catalog no. 104 of the Chicago Mail Order Company from Chicago, Illinois, U.S.A. from 1930-31.

Pages in total: 336 (114 online)

Scan format: 19.9 x 27.5 cm / 7.84 x 10.83 in

Browse Catalog

Pages

P. 1

Title page or cover of the 1930-31 fall and winter mail order catalog No. 104 of the Chicago Mail Order Company from Chicago, Illinois, U.S.A. Guaranteed LOWEST PRICES! … Not since before the war have our Prices been as LOW as in this Catalog, and never have we offered You AS MUCH for Your Money! WE PAY POSTAGE. LATEST STYLES… Paris—New York—Chicago. PREMIUMS FREE – See Page 3.

P. 2

The FINEST DRESSES and BIGGEST VALUES We Have Ever Offered! For Other GIRL'S DRESSES See Pages 97 to101. 4 B 7100—SIZES—7, 8, 10, 12, 14 years only. Beautiful! Stylish as can be! Of heavily-weighted All Silk Flat Crepe. Tucks and pleats on skirt-front. A real bargain! COLORS—Flirt Red, or Queen Blue, both with Tan. State size and color. See size scale, Page 97… $5.98. 4 B 7101—SIZES—7, 8, 10, 12, 14 years only. "Marvelous value" is the exclamation inevitable in describing this trim two-piece ensemble of All Wool Tweed, and Printed and Plain Rayon Flat Crepes. Yoke and pleats on skirt-front; all 'round belt. Fine value! COLOR—Reindeer Tan. Size scale on Page 97… $2.98. 4 B 7102—SIZES—7, 8, 10, 12, 14 years. Adorable, dressy frock of rich Velveteen and Rayon Flat Crepe. V-tucks and embroidered monogram and smocking on front. Back sashes. A Star Bargain. COLORS—Navy Blue with Red, or Brown with Tan. State size, color. See size scale on Page 97. Postpaid… $3.79. 4 B 7096—SIZES—7, 8, 10, 12, 14 years only. An ideal school frock - - - modish - - - practical - - - low priced! Of Woven Cotton Tweed, with contrasting buttons, edging, and pongee tie. Loose scalloped band above pleats on skirt-front. COLOR—Tan with Red. State size. See size scale on Page 97. Postpaid… $1.98. 4 B 7103—SIZES—7 to 14 years. 2-piece dress. Of fast color Cotton Pongee. Skirt flared all 'round. Pockets. COLOR—Blue with White. State size. Size scale on Page 97. Price… 99c. 4 B 7098—SIZES—7, 8, 10, 12, 14 years only. Modish capelettes over the shoulders lend a fashionable air to this warm frock of Suede Cotton Flannel. Embroidered medallion; bow, edging, and pipings on contrasting vestee, collar, and cuffs. Skirt-front pleated. COLORS—Brick Red or Queen Blue, both with Tan. Please state size and color. See size scale on Page 97… $1.97. 4 B 7099—SIZES—7, 8, 10, 12, 14 years only. Newest, ultra-modish paletot-effect frock. Of Rayon Flat Crepe, Interwoven with Cotton. Contrasting collar and cuffs. Embroidered dots, flared skirt-front! Back sashes. COLORS—Queen Blue, or Flirt Red, both with Tan. Please state size and color. See size scale on Page 97. Price, Postpaid… $2.94. 4 B 7097—SIZES—10, 12, 14 years. Another clever Paletot or jacket-effect model. Of Printed and Plain Rayon Flat Crepe Interwoven Cotton. Ecru lace vestee. Pleated skirt-front. Big value! COLORS—Brown with Tangerine, or Queen Blue with Tan. Please state size and color. See size scale on Page 97… $2.95. 4 B 7104—SIZES—7 to 14 yrs. Of fast color Cotton Pongee. Pleats on skirt-front below paletot peplum. COLOR—Red predominating. State size. See scale on Page 97. Price, Postpaid… 99c. 4 B 7105—SIZES—7 to 14 years. Of Cotton Linenette. Colored pongee trimmings, embroidery. Pleats below front waistband. COLOR—Tan with Red. Size scale on Page 97. Postpaid… 99c. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee lowest prices… Buy here… Save! Page 2

P. 2a

NOW! MORE VALUE for Your DOLLARS, DIMES, and PENNIES. LOWEST PRICES IN 16 YEARS! Depend upon our 41-year-old Guarantee. Today it assures 4,000,000 customers complete satisfaction and extra savings. Guarantee. WE GUARANTEE every article in this catalog to be exactly as illustrated, described, and represented. If upon receipt you find that the merchandise you ordered is not entirely satisfactory, please return it at once and your money will be refunded, including return postage. Lowest Prices. WE POSITIVELY GUARANTEE our merchandise to be as low or lower in price than the same goods—quality for quality—can be obtained from any other mercantile establishment in the world. If you find you have paid us a higher price in any instance, write us, giving full information, and we will instantly refund to you the actual difference in cash. We allow no house, no matter where it is located, to undersell us. Chicago Mail Order Co., CHICAGO. The Chicago Mail Order Co. Offers You—GREATEST SAVINGS! Your dollars, dimes, and pennies - - - a bushel of wheat, a ton of hay, a pound of butter, a dozen of eggs, or a day's pay, if used to buy the goods shown in this catalog, will bring you more quality, more value, more style than you can get anywhere else in the U. S. A. Merchandise prices are down to a new low level. Don't pay more than you have to for anything - - - don't be befuddled, don't be fooled - - - tariff or no tariff, the prices shown in this catalog for new, stylish, dependable merchandise of good quality, are low - - - lower than at any time since before the war. But facts speak louder than words - - - low prices mean more than anything we might say. Study our prices - - compare them page for page, item for item, with what others ask for goods of equal quality - - - you'll find our prices lowest - - - we guarantee it. We give you what you want at the price you want to pay, guarantee you a saving on every purchase, and guarantee absolute satisfaction and your money's worth or your money back. When You buy for Cash You buy for Less. Chicago Mail Order Co., Chicago, Est. 1889. WE PAY THE POSTAGE ON EVERYTHING. Page 2A

P. 2d

QUALITY, QUICK SERVICE, SATISFACTION. All Guaranteed by The Chicago Mail Order Co. QUALITY ALWAYS FIRST CONSIDERATION. Every piece of merchandise you buy from the Chicago Mail Order Co. is dependable in quality, and guaranteed to please and satisfy you in every respect. The Company never offers an article of questionable quality merely to quote a low price. Not only does the Chicago Mail Order Co. specify the kind of material and workmanship that goes into every item, and select only the most reliable manufacturers to make its goods, but each item is put through exhaustive scientific laboratory tests. If they tell you an article is All Wool, All Silk, or Fast Color, you can depend upon the truth of the statement. In buying for you the Company leaves nothing to guesswork - - - demands and gets what it specifies, so that you, in turn, get what you pay for in value and merchandise satisfaction. Money Refunded If You Are Not Satisfied. In dealing with the Chicago Mail Order Co., you take no risk whatever, for satisfaction is absolutely guaranteed with every article, or money refunded without question. The company's guarantee of "Satisfaction or Money Back" has stood the test of more than 41 years. No transaction with this company is ever closed unless the customer is entirely satisfied with the goods purchased. Lowest Prices Guaranteed! The thrifty shopper likes to trade with the Chicago Mail Order Co., because she knows that nowhere else in the United States can she buy merchandise of the same style and quality for less money. The Chicago Mail Order Co.'s prices are Guaranteed Lowest, and if at any time you find that you can buy for less, elsewhere, merchandise of the same quality, write the Company, stating full particulars, and they will refund the difference to you in cash. All Orders Shipped at Once—No Waiting! This large Mail Order Company's modernly equipped, spacious building, makes it possible to handle all orders quickly. Most orders are shipped the same day as received, and the rest not later than the following day. Its Fast One-Day Service satisfies everyone. Two 4-H Club Girls and Their Leaders Enjoy a Six-Weeks' Tour of Europe. WINNERS OF THE CHICAGO MAIL ORDER CO'S GRAND PRIZE. June and July, 1930, are months long to be remembered by two Menard County, Illinois, 4-H Club girls, Misses Nancy Grossboll [pictured left] and Mary Jeanette Irwin [pictured right]. As a result of meritorious achievements last year in their 4-H Club Clothing Demonstration work, these young ladies won the Chicago Mail Order Co.'s Free-Trip-to-Paris Prize. Accompanied by Mrs. Carl Kirby, local club leader, and Miss Mary McKee, specialist in Girls' Club Work, University of Illinois, the girls left Chicago on June 7 for a six weeks' tour of Europe. While in Chicago the girls and their leaders took part in the National 4-H Club Hour over the National Broadcasting Co. Network consisting of 37 stations. The party returned home on July 30, after having visited places of interest in France, England, Switzer-land, Belgium, and Holland. Elsewhere on this page mention is made of the Chicago Mail Order Co.'s offer of another free-trip-to-Paris to be awarded next December to the winner of the 4-H Club Girls' National Style Dress Contest. THE THRIFT HEADQUARTERS OF 4,000,000 CUSTOMERS. The exceptionally good values offered by the Chicago Mail Order Co. have made it the fast-growing Mail Order House in the United States. Thrifty families in every state in the union buy from this company regularly. Those who really want to save money find that it always pays to trade at the Chicago Mail Order Co. EIGHT-STORY HOME OF THE CHICAGO MAIL ORDER COMPANY. WHEN YOU BUY FOR CASH YOU BUY FOR LESS. How often have you heard the expression "How much for cash?" You know what it means… it means that a lower price is expected by the buyer if Cash is paid. The Chicago Mail Order Company has always been a cash house—it buys for cash so it buys for less; it sells for cash so it sells for less—that is why the Chicago Mail Order Co.'s customers always enjoy the lowest price for goods they buy. Another Chicago Mail Order Co. Free Trip-to-Paris Prize to Be Awarded This Year. Some time ago Mr. G. L. Noble, Managing Director of the National Committee on Boys' and Girls' 4-H Club Work, announced another Chicago Mail Order Co. Free-trip-to-Paris Prize for 1930. This contest is nationwide, and the prize will be awarded in December to the winner of the 4-H Club Girls' National Style Dress Contest. 4-H Club Girls who wish to compete for the prize, should consult their local Club Leader, County Extension Agent, or write Mr. Noble at 360 N. Michigan Ave., Chicago, or the Chicago Mail Order Co., 511 South Paulina St., Chicago. CHICAGO MAIL ORDER CO., Chicago, Ill. The Chicago Mail Order Co. Guarantees Lowest Prices! Page 2D

P. 3

Your FREE PREMIUM CERTIFICATE. SERIES No. 10—Applies only to purchases made between August 1, 1930 and January 31, 1931. SPECIAL PREMIUM CERTIFICATE. The Chicago Mail Order Co. agrees to present to the holder of this Special Premium Certificate the choice of any one of the Valuable and Beautiful Premiums shown on pages 4, 5, and 6 of this catalog. THE PREMIUMS WILL BE GIVEN ABSOLUTELY WITHOUT CHARGE, AND DELIVERY EXPENSE WILL BE PAID ANYWHERE IN THE UNITED STATES. It's easy to get your choice of these Premiums, for there is nothing to sell, no work to do, and you can save money for yourself and family while getting the Premium. HOW TO SECURE A LOVELY PREMIUM FREE! (1.) All we ask is that your total purchases from any of our Catalogs or Sale Book's amount to Fifty Dollars ($50.00) or more, between August 1, 1930 and January 31, 1931 (not counting items returned or refunds). (2.) All purchases must be made between the dates specified above. Orders sent before August 1, 1930 or after January 31, 1931, cannot be applied on this offer. (3.) There is no limit to the amount you may order at one time—you may order to the amount of Fifty Dollars ($50.00) at one time if you want to, or you may send us as many orders as you wish, provided your total net purchases amount to Fifty Dollars ($50.00) or more, and the last order is mailed on or before January 31, 1931. (4.) We will appreciate if you will make each order as large as possible, because it's the saving we make on postage charges, clerical work, labor, packing materials, etc., on large orders, that makes it possible for us to give these valuable premiums Free and at the same time maintain our Guaranteed Lowest Prices. (5.) All purchases must be made only in the name of the person who signs this certificate. (6.) Space has been provided at the right in which you are to enter the date and amount of each order you send us. Please be sure to keep this record. (7.) SEND US THIS CERTIFICATE WHEN YOUR NET PURCHASES TOTAL $50.00 OR MORE—When your purchases not counting refunds or items returned, total Fifty Dollars or more, write your name and address in the space below, fill in the number of the Premium wanted, tear out the certificate, attach it to your order, and mail to us. The Premium you select will be shipped to you free of cost, delivery paid. This certificate is not to be sent to us until you have ordered to the amount of $50.00 or more. Name…… (Please Print), P. O. …… (Please Print), State…… (In Full), R. F. D. or St. and No. ……, Number of Premium wanted……, If all orders were not sent from your present address, please write your former address here…… This Offer applies Only to Purchases made between August 1st, 1930, and January 31st, 1931. Record here the Date and Amount of Each Order sent between August 1st, 1930, and January 31st, 1931. Date…… Amount…… Total Orders between August 1st, 1930 and January 31st, 1931. Less Returns and Refunds, Net Purchases. Note—All purchases shown above must have been made in the name of the person whose name appears on this certificate. Please be sure to record all your purchases above. SPECIAL NOTE! If you have a friend or neighbor who wishes to avail herself of this Premium Opportunity and wants us to send her a catalog, please print her name and address below. Name……, R. F. D. or St. and No……., P.O. ……, State…… See Following Pages. TEAR OUT ALONG THIS PERFORATION. CHICAGO MAIL ORDER CO., CHICAGO. Page 3

P. 6

PREMIUMS FREE When Your Orders Total $50.00 or More. See Page 3. Handsome BRIDGE LAMP. FREE! … for HAPPY EVENING HOURS! V P 49½—This handsome Bridge Lamp can be yours. FREE. A lamp like this turns even the most uninviting, cheerless corner into a "homey", restful, cozy nook. The lovely, deep rose, shirred Silk Mull shade trimmed with linen, rayon, and gilt braid and dainty flowers, throws a room-beautifying, soft, flattering, direct light, that is easy on the eyes while reading or sewing. Artistically stippled gilt and color-enameled Wood stand with heavy metal, polychromed base. Lamp about 5 ft. high, comes with 6-ft. cord, and plug. For 110-volt current. Thousands of our Customers have secured one of these beautiful lamps free - - - be next. Given FREE When Your Total Purchases Amount to $50 or More, as Explained on Page 3. ENAMELED METAL CABINET with 10 Bottles Assorted Extracts FREE! The OUTFIT YOU'VE ALWAYS WANTED! V P 53¼—Utility or Pantry Cabinet of Pure White Enameled Metal, about 18½ x 12 x 4½ ins., with two shelves, wooden knob and catch, and a towel bar. Hooks for hanging. Mirrors about 5½ x 6¾ ins. With ten 2-ounce bottles extract of Bitter Almond, Lemon, Wintergreen, Vanilla, Orange, Peppermint, Maple, and Pistachio, also synthetic extracts of Vanilla and Cherry. Free, as Explained on Page 3 When Your Purchases Total $50 or More. FREE! See Page 3. IMPORTED 15-PIECE Cereal and Spice Set. V P 51¼—15-piece Imported Cereal and Spice Set. The containers are plainly marked to prevent error and save time, and closely covered to keep contents fresh and clean. Made of European Semi-Porcelain, with pretty decorations and cream colored glazing over all, so that decorations cannot wash oft. Set includes 6 large Jars, 6 small Jars, 1 vinegar cruet 8⅜ inches high, a similar one for oil, and a salt box with smooth wood, hinged cover. Given Free When Your Total Purchases From Our Catalogs Amount to $50 or More, as Explained on Page 3. Genuine BISSEL Carpet Sweeper FREE! See Page 3. A Welcome Help in Every Home! Will Give Excellent Service. V P 59 2/4—No human servant would come and work for you without pay! Yet here's a "servant" that will lessen considerably the drudgery of your hardest, most unpleasant household task, that will come to you and stay with you, without a penny's expense. It's a genuine Bissell Carpet Sweeper, known the world over for dependability and durability. Center brush of good, stiff bristles, sweeps dust, lint, etc., into pans on sides. "Dump lever" empties both pans at once. Rubber tires and cord-bound edges prevent marring of floors, woodwork, and furniture. Mahogany-finished wood case 9 x 14 inches; handle about 46 inches long. Excellent for sweeping rugs, carpets, or any floor surface. And it costs you absolutely nothing! Not only do you save on everything you buy from us at Our Guaranteed Lowest Prices, but you can get this carpet sweeper Free, When Your Total Purchases Amount to $50 or More, as Explained on Page 3. HIGH GRADE GENUINE AXMINSTER RUG! SIZE 36 x 63 Inches. FREE. See Page 3. Will lend Beauty to Your Home! V P 42¼—It's Free - - - a handsome, large 3 ft. x 5 ft. 3 in.) high grade Axminster Rug like or similar in pattern to the one pictured. Any room and any home will be much improved by its presence, for its colors are soft and harmonious, its patterns interesting and tasteful. Its large size makes it nice for use in front of your easy chair, the piano or fireplace, in hall bedroom, doorways, etc. Woven of especially selected wool yarn, with a deep, plushlike pile, it is certain to maintain its attractive appearance for years. Hem-strips on back keep it lying smoothly. Given Free When Your Total Purchases Amount to $50 or More, as Explained on Page 3. CHICAGO MAIL ORDER CO., Chicago, Ill. From 1889 to 1930… 41 years of faithful service. Page 6

P. 7

"Style Queen" Reg. U. S. Pat. Off. FASHIONS are GENUINE Paris Styles… at Prices so Low you will be Amazed! The Economy of Better Style. To buy stylish merchandise… merchandise that is up-to-date and ahead-of-date is no only good judgment, but economy as well. It is not enough that apparel be good in quality, well made, and low priced… it must also be stylish, this being a day of Style… a day in which men and women judge and are judged by appearances as well as by intrinsic worth. Our "Style Queen" styles are correct, for they originate in the fashion center of the world… Paris, France. Every style is right up-to-the-minute… all are advance styles such as others will show later… an exclusive feature about the Chicago Mail Order Company's merchandise, something which adds to the value of your purchases, because fashionable apparel bought here is in good taste and wearable long after merchandise bought elsewhere is out-of-date. "Style Queen" fashions are low in price, but they are high in value… without a single exception you get more in style, in quality, and in wear, than our low prices would lead you to expect. That's why millions of women buy their dresses, coats, and hats from us. PAUL CARÉT. Eminent Style Critic and Designer. The "Style Queen" coat or dress You buy from the Chicago Mail Order Company, embodies the style ideas of the Master Stylist, Paul Caret, of Paris, France. Every "Style Queen" style has passed before the artistic eyes of this genius of fashion, and has met with his approval… it's your assurance of style authenticity. MLLE. YVETTE LABROUSSE. World-renowned Beauty of France [1930]. Many of the lovely "Style Queen" coats, hats, and dresses shown in this catalog were selected personally, by Mlle. Labrousse [Yvette Blanche Labrousse, 1906-2000, note by M. K.], the most beautiful and one of the most stylishly dressed women in Paris. Every garment reflects her extremely good taste and keen judgment of practical, wearable Paris Styles. You could wear any of our garments in Paris and be right in the mode. Chicago Mail Order Co., CHICAGO, Est. 1889. CHICAGO MAIL ORDER CO., Chicago. Ill. Our one-day service satisfies… try it! Page 7

P. 8

Money-Saving INDEX—[Lowest Prices in 16 Years!] Satisfaction Guaranteed [or Your Money Back!] INDEX from letter "A" to "L." THE CHICAGO MAIL ORDER COMPANY[—FASHION LEADERS OF AMERICA.] Before Buying Anything, Anywhere, Compare Our Prices, Quality for Quality, With Those of [Other Mail Order Houses and Retail Stores. We Guarantee Our Prices to Be the Lowest of All!] Page 8

P. 9

[Money-Saving INDEX—]Lowest Prices in 16 Years! [Satisfaction Guaranteed] or Your Money Back! INDEX from letter "L" to "Y." [THE CHICAGO MAIL ORDER COMPANY]—FASHION LEADERS OF AMERICA. [Before Buying Anything, Anywhere, Compare Our Prices, Quality for Quality, With Those of] Other Mail Order Houses and Retail Stores. We Guarantee Our Prices to Be the Lowest of All! Page 9

P. 10

Women Everywhere find "Style Queen" Coats BEST because… (1) Lowest in Price; (2) All warranted to wear well; (3) Linings are guaranteed for two full seasons' wear; (4) Perfected Big City and Paris Styles; (5) We guarantee them to fit perfectly; (6) Orders are shipped at once… No Delay; (7) Money Back if not satisfied. Paris says—"The newer coats are BELTED!" When You Buy for Cash You Buy for Less. 4 C 4780—WOMEN'S SIZES—34, 36, 38, 40, 42, or 44 inches bust. Length 46 inches. 4 C 4781—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 43 inches. This page is the "prelude" to our assemblage of coats for the winter season - - - and this beautiful coat at this unimaginably low price, gives you an insight into the vast measure of value and the perfection of style offered you in our "STYLE QUEEN" creations. It's a coat that not only reflects an intimate knowledge of the new mode's characteristics; but one that shows a startling degree of individuality, considering the amazingly low price, by every standard of style and value-measurement this coat is the logical choice for this, our opening coat page. No better style at any price - - - no greater value! Paris-swayed in every lovely line, this model is fashioned of warm, good looking, good quality All Wool Tricot Broadcloth, a smart new fabric with a suggestion of a ribbed weave, with the graceful new shawl collar and distinctive half-cuffs of rich brown, softly blended Marmot-dyed French Coney Fur. The panel effects on sides and back, and the tie-belt, are important this winter's style details, and the lovely Style Queen de Chine which lines it is guaranteed for two seasons. COLORS—Black, Middy (dark) Blue, or Manila (dark) Brown. Please state size and color. Postpaid… $12.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 10

P. 11

WEAR A "STYLE QUEEN" Coat… and ENJOY an Extra Measure of Satisfaction, in Value, Fabric, and Fit. When You Buy for Cash You Buy for Less. A "Star" Bargain! 4 C 4880—WOMEN'S SIZES—34, 36, 38, 40 inches bust. Length 45 ins. 4 C 4881—MISSES' SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 inches bust. Length 43 inches. A "Star" Bargain - - - because it's All Wool and only $8.98, a coat accorded stellar prominence because it represents a superlative amount of value! New, absolutely, and conclusively a la mode, warm, durable, and made of good quality All Wool Suede Velour, with collar and cuffs of fluffy Mountain Lamb Fur. Enchantingly trimmed with tucks, panels, and embroidered arrowpoints, and belted in the new manner. Cotton Twill de Chine lining guaranteed for two seasons' wear. Fur-brush free. COLORS—Medium Tan with Mink-dyed fur, or Black or Dark Gracklehead Blue with Wolf-gray-dyed fur. State size, color. Price, Postpaid… $8.98. Several Seasons' Wear! 4 C 4800—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 4 C 4801—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 inches Bust. Length 43 inches. One needs only their eyes to distinguish the Frenchwoman front the others in the fashionable "crowd" on the continent - - - and to see that this coat is Paris influenced in every detail, although its style is conservative enough to be fashionable for several seasons. A stunning creation of the new warm, dressy All Wool Tricot Broadcloth, with "cleverly" arranged panels expanding into slight flares. A narrow tie-belt, important in the new Parisian mode, and, most marvelous, a shawl collar and tab half-cuffs of jet black, silky Manchurian Wolf (Dog) Fur, a fur never before used on a coat at this price! Ray-o-tex (Rayon) two-season lining. Warm inter-lining. Undebatably wonder value! COLORS—Black, Middy (dark) Blue, or Manila (dark) Brown, all with Black Fur. State size, color… $14.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 11

P. 14

An OUTSTANDING Example of PARISIAN CHIC by Andree Costa. 4 C 4802—WOMEN'S SIZES—34, 36, 38, 40 inches bust. Length 45 inches. 4 C 4803—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. Length 43 inches. Genius knows no satisfaction - - - yet Andree Costa, world-famed Paris designer, admits this is the most beautiful garment she has ever designed - - - this coat with its unusual, caped sleeves, pretty collar, smart reversed panels, and lavish use of Genuine French Coney Fur. Of warm, dressy, Extra Quality All Wool Tricot Broadcloth, the new broadcloth with a suggestion of a ribbed weave beneath its smooth, lustrous broadcloth surface. Lustrous, two-season Ray-gloria lining; warm interlining. A bargain you will appreciate. COLORS—Black, Middy (dark) Blue, or Rubytone (dark wine), all with Black fur. State size and color. Price, Postpaid… $14.98. Truly a "Queen of Style." 4 C 4836—WOMEN'S SIZES—34, 36, 38, 40, 42, 44 inches bust. Length 46 inches. 4 C 4837—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. Length 43 inches. You'll satisfy every aristocratic leaning with this coat - - - a veritable Princess in style, quality, workmanship, and value - - - a coat to make you love the Winter. Of warm, fashionable, Superfine Quality All Wool Tricot Broadcloth, beautifully furred with selected, high grade, Silver-pointed Manchurian Wolf (dog). Slot seams and reversed inserts; "sash" belt. All Silk Crepe-back Satin lining; interlining. Would cost $35.00 elsewhere. COLORS—Black, Middy (dark) Blue, or Manila (dark) Brown, all with Black fur. State size and color. Postpaid… $25.00. CHICAGO MAIL ORDER CO., Chicago, Ill. "Style Queen" styles are always right… we're style specialists! Page 14

P. 15

"Style Queen" Coats!—Again they LEAD! Parisian Adaptation. (A) 4 C 4794—WOMEN'S SIZES—34, 36, 38, 40 Inches bust. Length 46 inches. 4 C 4795—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 bust. Length 43 Ins. A famous screen star stopping between trains homeward bound from France, wore the original of this beautiful coat, and here we've reproduced it in all its beauty, and present it to you at but a fraction of what she undoubtedly paid for hers. Of warm, very smart, good quality All Wool Tricot Broadcloth, with an admiration-winning, cozy Paquin collar, and clever tab cuffs of lovely Beige Tan Lapin Fur (sheared French Coney) material and fur found rarely indeed in a coat priced so very moderately. Lustrous, two-season Ray-o-tex (rayon) lining. Warmly interlined. Wonder value! COLORS—Manila (dark) Brown, Black, or Middy (dark) Blue, all with Beige Tan fur. Please state size and color. Price, Postpaid… $12.98. Caped Sleeves. (B) 4 C 4812—WOMEN'S SIZES—34, 36, 38, 40 inches bust. Length 45 inches. 4 C 4813—MISSES' SIZES—14 to 20 yrs.: 32, 34, 36, 38 bust. Length 43 ins. When Paris calls for "Capes" - - - every designer starts turning out capes. But only such a master designer as Paul Caret, our Paris stylist, would "dare" to create anything so outstandingly different, a model at which everyone gazes in respectful wonderment. The capes are on the sleeves - - - individual, feminine, dashing, and are only one of the many things that make this coat charming. The material, of course very important, is warm, modish, extra fine quality All Wool Tricot Broadcloth. Big, beautiful shawl collar and pointed cuffs of high grade Manchurian Wolf (dog). Lustrous, two-season Ray-gloria lining. A Star Bargain! COLORS—Black, Middy (dark) Blue, or Manila (dark) Brown, all with Black fur. State size and color. Economy price, Postpaid… $17.98. Smart and Warm. (C) 4 C 4892—WOMEN'S SIZES—34, 36, 38, inches bust. Length 44 inches. 4 C 4893—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 bust. Length 43 ins. This the type of coat that makes the wise modern who buys it shrug her shoulders and wear a superior smile when she sees women spend a great deal more yet dread the winter's cold. This warm, wooly coat of the famous Timme Camel-blend Pile fur fabric, a thick, furlike pile of Wool and Camelshair on a strong cotton warp, assures cozy comfort and is mighty swanky, with its Johnny collar, button-trimmed cuffs, slash pockets, and buckled Suede belt. Warm Suedecloth lining with Rayon Serge yoke. Any smart coat shop will ask $20.00 for it and call it a bargain. COLOR—Camel Tan. Please state size. Economy price, Postpaid… $14.98. Beauty-enhancing. (D) 4 C 7446—Length including tail, about 46 inches. Until you feel the soft caressing warmth of fur nestling against your throat, until you look into your mirror and see how much elegance and loveliness a fur can add to your appearance, you will not have had the thrill of pleasure women have a right to feel when they realize they're looking their very best. Whether worn with a tailored coat, an ensemble, or with a frock on cool days, this charming fur will delight you. Made of soft, fluffy Moufflon, and furred on both sides. Has a head, two paw effects that clasp, and a big, bushy tail. Priced so amazingly low that you shouldn't have to hesitate about making this invaluable addition to your wardrobe. One of our "Special Bargains". COLORS—Beige Tan, Red-fox-dyed, or Silver-gray. Please state color. Postpaid… $5.98. "Knockout" Value! (E) 4 C 4774—WOMEN'S SIZES—34, 36, 38, 40 inches bust. Length 45 inches. 4 C 4775—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. Length 43 ins. That a low priced coat can be just as stylish as many a high-priced coat, is proved by this fetchingly styled, most conservatively priced model. It's a nicely made coat of closely woven, warm Velour. About One-half Wool, with cozy shawl collar, and swirl cuffs of modish Mountain Lamb Fur. Unique tucks and arrow points and a narrow, buckled belt, contribute to its smartness. Two-season-guaranteed Twill lining. Priced remarkably low for such a good, practical coat. COLORS—Dark Gracklehead Blue with Wolf-gray-dyed fur; also Burgundy, or Manila (dark) Brown, both with Mink-dyed fur. Please state size and color. Price, Postpaid… $6.98. Modish and Low Priced. (F) 4 C 4854—WOMEN'S SIZES—34, 36, 38, 40 42, 44 bust. Length 46 inches. 4 C 4855—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. Length 43 ins. "A gift of the gods" you'll say when you lift this coat from its box, draw it close about your figure, frame your head with its big collar of Mountain Lamb fur, and remember how little it cost you. It is a marvelous coat for the money, a coat for which we should ask $10.00, and which you'd declare excellent value at that price. Of warm Suede Velour, About Two-thirds Wool. Distinctively tucked; narrow buckled belt. Two-season-guaranteed Cotton Twill de Chine lining. A warm, durable garment. COLORS—Mother Goose (med.) Tan with Mink-dyed fur; also Dark Gracklehead Blue or Black with Wolf-gray-dyed fur. State size… $7.98. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 15

P. 16

UTMOST in VALUE… Foremost in STYLE! (A) 4 C 4806—WOMEN'S SIZES—34, 36, 38, 40 inches bust only. Length 46 inches. 4 C 4807—MISSES' SIZES—14, 16, 18, 20 years only; 32, 34, 36, 38 ins. bust. Length 43 ins. A Star Bargain! Superbly styled coat of warm, good Quality All Wool Tricot Broadcloth, a handsome, new, lustrous-finished broadcloth with a slight ribbed effect. Luxurious collar and fancy cuffs of Imported Black Mountain Lamb Fur. Smartly tucked. Ray-gloria (a strong Rayon) two-season-guaranteed lining; warm interlining. Fur-brush free. COLORS—Winetone (medium wine), Black, or Middy (dark) Blue, all with Black fur. State color, size… $14.98. The COAT on the COVER. (B) 4 C 4778—WOMEN'S SIZES—34, 36, 38 ins. bust only. Lgth. 43 ins. 4 C 4779—MISSES' SIZES—14, 16, 18, 20 years only; 32, 34, 36, 38 bust. Length 43 inches. Value worthy of its "front cover" prominence! Swanky coat of Rollinson's woven Wombatex Fur-effect Fabric, resembling American Wombat fur, and very warm Smart Johnny collar, button-trimmed cuffs, and slash pockets. Warm cotton suedecloth lining. Buckled suedecloth belt. Boutonniere. COLOR—Tan. Please state size and catalog number. Economy price, Postpaid… $7.98. (C) 4 C 4928—MISSES' SIZES—14, 16, 18, 20 yrs.; 32 to 38 bust. Lgth. 43 ins. The youthful scalloped, bolero coat-back! Exceptional value! Voguishly created of warm Suede Velour, About Two-thirds Wool, and lavishly trimmed with fluffy Mountain Lamb Fur. Two-season Cotton Style Queen de Chine lining; interlining to waist. COLORS—Black, Middy (dark) Blue, both with Wolf-gray-dyed fur; Medium Tan, or Manilla (dark) Brown, both with Mink-dyed fur. State color and size. Price, Postpaid… $9.98. (D) 4 C 4882—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44 inches bust. Length 46 inches. 4 C 4883—SHORT WOMEN'S SIZES—32 to 44 bust. Length 43 inches. Ravishing! Great value! Of warm, good All Wool Suede Velour; Mountain Lamb fur. "Two-season" Style Queen Cotton lining. COLORS—Black or Middy (Dark) Blue with Gray fur, or Medium Tan with Tan fur. State color and size. Postpaid… $9.98. (E) 4 C 4956—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. Length 48 inches. Remarkable value! Lovely coat of warm, good quality All Wool Suede Velour, with "slimming" tucks, stitching, and arrowpoints. Cuffs and mushroom collar of Mountain Lamb, Two-season Cotton "Style Queen" de Chine lining. COLORS—Medium Tan with Mink-dyed fur, Middy (dark) Blue or Black, both with Wolf-gray-dyed fur. State color, size… $11.98. COLORS—Here illustrated are the season's newest, and loveliest. (1) Manilla (Dk. Brown); (2) Middy (Dk. Blue); (3) Med. Tan; (4) Gracklehead (Med. Blue); (5) Greenwood (Dark Green). Coats only in colors as in each description. CHICAGO MAIL ORDER CO. Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 16

P. 17

(A) 4 C 4941—MISSES'—14, 16, 18, 20 years; 32, 34, 36, 38 bust. Length 43 inches. The "Open Sesame" to the inner style-ring this season is the bolero back. So you'll be in Fashion's, "charmed circle," wearing this clever coat of warm, stylist All Wool Tricot Broadcloth. Buckled belt. Smart Black Lapin Fur (sheared French coney). Two-season Ray-o-tex (Rayon) lining. COLORS—Middy (dark) Blue, Black, or Manilla (dark) Brown. State size and color. Postpaid… $14.98. (B) 4 C 4940—MISSES'—14, 16, 18, 20 years; 32, 34, 36, 38 bust. Length 43 inches. Lilacs in December are no rarer than bargains like this! A tapped coat that sparkles with style, with youth, and with swank, yet is astoundingly low priced. Of warm, durable Velour, About Two-thirds Wool, Smart Mountain Lamb Fur. Two-season Cotton Twill de Chine lining. Fur-brush free. Remarkable value! COLORS—Winetone (med. wine) with Wolf-gray-dyed Fur, Dark Gracklehead Blue with Wolf-gray-dyed Fur, or Medium Tan with Mink-dyed Fur. Please state size and color… $7.98. (C) 4 C 4838—WOMEN'S—34, 36, 38, 40 bust. Length 46 inches. 4 C 4839—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 inches bust. Length 43 ins. Stunning! The coat on the cover! And style and value that certainly deserve that "place of honor!" Of warm, good quality All Wool Chiffon Broadcloth, cleverly tucked and belted in latest Paris fashion. Black French Coney Fur. Two-season Ray-o-tex (Rayon) lining. COLORS—Black, Middy (dark) Blue, or Manilla (dark) Brown. Please state size and color. Price, Postpaid… $9.98. (D) 4 C 4967—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, or 53 inches bust. Length 48 inches. If madame is "plump" - - - what does it matter? - - - since the style salons have created for her this svelte coat, and we've priced it so low. Of warm, good quality All Wool Chiffon Broadcloth, with slenderizing back panels in reverse, and a Paquin collar and cuffs of Marmot-dyed French Coney Fur. Front plain. Two-season Ray-gloria (Rayon) lining. Warm interlining. COLORS—Black, or Manilla (dark) Brown. State size and color. Price… $14.98. (E) 4 C 4844—WOMEN'S SIZES—34, 36, 38, 40 bust. Lgth. 46 ins. 4 C 4845—MISSES' SIZES—14, 16, 18, 20 years; 32, 34, 36, 38 ins. bust. Length 43 inches. Value too big for words! Stunning 1931 "paneled" coat of superfine quality, beautifully lustrous A. W. C. Bolivia, made by the famous American Woolen Company! Black French Coney Fur. Two-season Cotton Twill de Chine lining. Super value! COLORS—Dark Gracklehead Blue, or Black. State size, color. Price, Postpaid… $7.98. COLORS—Below are stressed by the leading coat stylists for 1930-31. (6) Beaver Tan; (7) Rubytone (Dark Wine); (8) Camel (Light Tan); (9) Winetone (Med. Wine); (10) Black. Coats only in colors as in each description. CHICAGO MAIL ORDER CO. Chicago, Ill. Page 17

P. 18

(A) 4 C 4824—WOMEN'S SIZES—34 to 40 bust. Length 45 inches. 4 C 4825—MISSES' SIZES—14 to 20 years; 32 to 38 inches bust. Length 43 inches. A gorgeous coat - - - and a "Star" Bargain! Extra quality, new, popular All Wool Tricot Broadcloth. Thibetine Fox (Imported Mandarin Lamb) fur trimmings. Two-season-guaranteed Rayon Satin lining. COLORS—Manila (dark) Brown with Fisher (Brownish-gray) Dyed Fur, or Black with Black Fur. State size and color… $19.98. (B) 4 C 4900—WOMEN'S SIZES—34 to 38 bust. Length 43 inches. 4 C 4901—MISSES'—14 to 20 years; 32 to 38 bust. Length 43 ins. The DAZZLING Beauty of the Leopard! It's considered smart to wear fur-fabric coats this season. The Rollinson's Leopard-fur-effect Fabric in this fascinating coat realistically reproduces the South American leopard. Collar and cuffs of Timme Beaverlike fur effect fabric. Warm Suedecloth body lining with Rayon serge yoke. Suedecloth belt. COLOR—Leopard (as illustrated). State size… $14.98. (C) 4 C 4846—WOMEN'S SIZES—34 to 44 ins. bust. Length 46 inches. 4 C 4847—MISSES—14 to 20 years.; 32 to 38 bust. Length 43 ins. Worth every cent of $10.00! Of superfine quality A. W. C. Bolivia, a luxurious fabric from the famous American Woolen Co. mills. Black French Coney Fur collar and tab half-cuffs. Two-season Cotton Twill de Chine lining. COLORS—Black, Dark Gracklehead Blue, or Winetone (medium wine). Black Fur. State size and color. Postpaid… $9.98. (D) 4 C 4786—WOMEN'S SIZES—34 to 44 inches bust. Length 46 inches. 4 C 4787—MISSES—14 to 20 years; 32 to 38 bust. Length 43 ins. In ultra-modish Black. Warm. Of very good, fashionable All Wool Tricot Broadcloth. Fluffy, Mountain Lamb Fur. Two-season Style Queen de chine lining. Special value! COLOR—Black with Wolf-gray-dyed Fur. Please state size. Economy price, Postpaid… $9.98. (E) 4 C 4624—A Genuine Red E Fox Scarf - - - and you don't have to be "heiress to a million" to buy it! It's what every woman wants, a flattering accompaniment to ensemble, dress, or coat, a thick, silky pelt, in whose lovely depths lies glorification for the wearer. Furred on both sides, with clasp in head and snaps on paws. Amazing value - - - elsewhere imitation fur scarfs cost more! COLOR—Natural Red Fox. Economy price, Postpaid… $12.98. (F) 4 C 4856—WOMEN'S SIZES—32 to 44 bust. Length 46 inches. 4 C 4857—SHORT WOMEN'S SIZES—32 to 44 inches bust. Length 43 inches. A smart, warm, dressy, durable coat of Suede Velour, About Two-Thirds Wool. Mountain Lamb Fur. Two-season Twill de Chine lining. COLORS—Medium Tan with Mink-dyed Fur, or Dark Cracklehead Blue or Black with Wolf-gray-dyed Fur. Please state size and color. Economy price, Postpaid… $8.98. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 18

P. 19

Paris suggests harmony in dress… … so here we demonstrate how inexpensively you can achieve that smart "planned" effect. All accessories were chosen for their similarity in "motif" to the coat - - - the theme being scallops! You yourself can, with ease, choose any other coat and accessories from our book to suit your tastes, with the knowledge that our fashions and accessories have been selected to harmonize. Remember too, that it is simplest, and this season very smart, to "ensemble" with a black coat as the keynote - - - any color is harmonious with black. The ensemble here exhibited costs only $32.51 - - - so you see harmony in dress is not a matter of expense. Be style-wise, and "harmonize!" THE HAT 4 A 1840, $2.98, See Page 53; THE BAG, 4 E 15181, $1.98, See Page 150; THE GLOVES, 4 K 6007, $1.98, See Page 159; THE STOCKINGS, Stile (A), $1.59, Page 178; THE SHOES, Style (B), $4.00, Page 213. 4 C 4826—WOMEN'S SIZES—34, 36, 38, or 40 inches bust. Length 46 inches. 4 C 4827—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. Length 43 inches. This alluring creation is of extra quality All Wool Chiffon Broadcloth, a smooth-textured and softly finished fabric, the tasteful beauty of which is emphasized by the jet black Mountain Lamb Fur. And how important a collar becomes when it's long, wide, and luxurious, standing high in back, curving close to the throat, sweeping the shoulders and ending several inches below the waist! The cuffs are pointed in the new manner, the scalloped bolero-effect back that harmonizes with the scalloped "cuffs" on the sleeves is a note stressed by Paris, the back is adroitly tucked, and the belt is modishly narrow. Two-season Ray-brite (rayon) lining. Interlining. COLORS—Black, Middy (dark) Blue, Manila (dark) Brown, Greenwood (dark Green). State size, color. Economy price, Postpaid… $19.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 19

P. 22

NEWEST PARIS SUCCESSES FAITHFULLY REPRODUCED at guaranteed LOWEST PRICES! When You Buy for Cash, You Buy for Less. (A) 4 C 4804—WOMEN'S SIZES—34 to 40 bust. Length 45 inches. 4 C 4805—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Length 43 inches. There's a Swagger Swing to the Modish Cape. There's a swagger swing to the modish cape that's button-decked to dashing military fashion - - - there's youth and newness in the slender, buckled belt - - - and capes and belts are definite characteristics of this winter's mode! A delightful creation of extra quality warm, smooth-textured All Wool Chiffon Broadcloth, with Paquin collar and pointed cuffs of jet black imported Mountain Lamb Fur. Lustrous Ray-Gloria (rayon) two-season, guaranteed lining. New - - - beautiful - - - astounding value! COLORS—Black, Middy (dark) Blue, or Manila (dark) Brown; all with Black Fur. Please state size and color. Economy price. Postpaid… $16.98. (B) 4 C 4834—WOMEN'S—34 to 40 bust. Length 46 ins. 4 C 4835—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Length 43 inches. For Women Who Demand the Finest. One of our finest coats, superb in style, quality, and workmanship - - - a coat that would enable a woman to saunter into the Ritz at the luncheon hour with the "savoir faire" of one of the four-hundred, with none suspecting that the price was not to three figures! What woman wouldn't be "sure of herself" in a coat that utilizes the new Parisian style notes of flares and panels in a manner so smart and unusual, a coat made of beautiful, superfine quality All Wool Crepe Broadcloth, with luxurious collar and spiral cuffs of gorgeous, silky, black Manchurian Wolf (dog) Fur, and a beautiful lining of All Silk Crepe Back satin guaranteed for two seasons! Fully interlined. COLORS—Black, Middy (dark) Blue, or Winetone (Med. Wine) all with black fur. Please state size and color. Postpaid… $25.00. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 22

P. 23

POSTAGE… PAID… on Everything. 4 C 4878—WOMEN'S SIZES—34, 36, 38, 40, 42, 44 ins. bust. Length 46 ins. 4 C 4879—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 ins. bust. Length 43 ins. If the question before your house is - - - "Shall I wear last year's coat or buy a new one?" - - - you'll find the answer you want in this coat! It's so chic and new that you'll be delighted with it, and it's priced so low that it will get the O. K. of any "ways and means" committee. It's made of warm Velour, About Two-thirds Wool, with tucks, panels, embroidered medallions, and a narrow belt proving its style-correctness, and with a shawl collar and cuffs of fluffy Mountain Lamb Fur. Cotton Twill de Chine lining guaranteed for two seasons' wear. Fur-brush free. A great big bargain! Fully $10.00 value! COLORS—Black, or Middy (dark) Blue with Wolf-gray-dyed fur, or Manila (dark) Brown with Mink-dyed fur. State size, color… $7.98. 4 C 4796—WOMEN'S SIZES—34, 36, 38, or 40 bust. Length 46 ins. 4 C 4797—MISSES' SIZES—14, 16, 18, or 20 years. 32, 34, 36, or 38 inches bust. Length 43 inches. A "Star Bargain" in a coat that evidences a very close acquaintance with the new mode's subtle phases. It's delightfully made of extra quality All Wool Tricot Broadcloth, with the large collar and pointed cuffs of Imported Black Mountain Lamb fur, with the fashion-favored narrow belt, and a highly interesting grouping of slenderizing panels. Lustrous Ray-gloria (Rayon) two-season lining; interlining to waist. Amazing value. COLORS—Black, Middy (dark) Blue, or Manila (dark) Brown, all with Black fur. Please state size and color. Price, Postpaid… $16.98. 4 C 4848—WOMEN'S SIZES—34, 36, 38, or 40 bust. Length 45 inches. 4 C 4849—MISSES SIZES—14, 16, 18, or 20 yrs.; 32, 34, 36, or 38 bust. Length 43 ins. HARMONIE A LA MODE… Style… Fabric… Fur. Paris and capes just won't be parted. Why, says she, put aside something that does so much for the average woman, that gives dash, youth, and charm? Note how the ingenious flaring cape that subsides into reverse panels adds appeal to this coat, which is value such as you've seldom if ever seen. It's made of lovely, lustrous, super-fine quality A. W. C. Bolivia from the American Woolen Company mills, and has the new slender belt, and a shawl collar and fashionable spiral cuffs of Mountain Lamb Fur. Ray-o-tex (Rayon) lining guaranteed for two seasons; interlining to waist. Marvelous value! COLORS—Black or Dark Gracklehead Blue with Wolf-gray-dyed fur, or Winetone (Med. Wine) with Tan fur. State size and color… $9.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 23

P. 50

STAR BARGAINS. "Glorious Girl" (Reg. U.S. Pat. Off.) COATS. LOWEST in Price… LONGEST Wearing. R. Dean Free… with each Coat an Attractive Satin Label with Your Name Printed in Gold. Print Name Wanted. Children's Size Scale. Adorable CAPE STYLE for GIRLS ALL AGES! 4 C 4729—TOTS' SIZES—2, 3, 4, 5, or 6 years. Postpaid… $2.98. 4 C 4730—"INTERMEDIATE" 7, 8, or 9 years. Postpaid… $3.98. 4 C 4731—GIRLS' SIZES—10, 12, 14, 16 years. Postpaid… $4.98. Please see size scale above. One of the most brilliant stars among our "Star" Bargains - - - value that outshines most of the other bargain specials in this catalog! We've never before offered coats of this tine A. W. C. Bolivia at this low price - - - no, never! This fabric is warm, durable, and has the beautiful lustre of Silk Velvet; it's the product of the nationally known American Woolen Company, makers of the famous Ram's Head fabrics! The sturdy Cotton Twill de Chine lining is guaranteed for two seasons. Note the styling - - - the adorable new cape with its whimsical lines and pert bow - - - the mushroom collar and spiral cuffs of warm Mountain Lamb Fur - - - the charming tucking, stitching, and embroidered arrowheads - - - the latest sash belt, and with it, Free, a satin label with name you specify. COLORS—Dark Gracklehead Blue with Wolf-gray-dyed Fur, or Cranberry with Mink-dyed Fur. State size and color. PRINT name you wish stamped. Extra Warm Fabric for GIRLS ALL AGES! 4 C 4740—TOTS' SIZES—2, 3, 4, 5, or 6 years. Postpaid…$5.97. 4 C 4741—"INTERMEDIATE" SIZES—7, 8, or 9 years… $7.97. 4 C 4742—GIRLS' SIZES—10, 12, 14, 16 years. Postpaid… $9.97. Please see size scale above. Another "Star" Bargain - - - value "above and beyond" belief. Rare! Choice! She'll be "warm as a polar bear" in this coat! It's fashioned of rich, luxurious Polar-Byrd Fabric - - - a high grade, beautiful, heavy-napped, high-pile Nearly All Wool fur-effect material, scientifically woven to resemble fur. Its winter-defying warmth, and stubborn resistance to the wear active youth gives its clothes, add further to its desirability, and the style is so swanky - - - so new - - - so youthful - - - (note the clever cut of the back that you're sure to delight any girl with it. New Paquin collar and cuffs of fur-like, thickly piled Timme-tuft Alpaca; lining of warm, smooth suedecloth. Imitation suede leather belt. Name-label free. Please state name wanted. COLORS—Camel Tan with beaver shade collar and cuffs. Please state size and PRINT name you wish stamped on label. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 50

P. 51

4 C 4708—SIZES—2, 3, 4, 5, 6 years only. Please see size scale above. A Bargain - - - and How! Warm, and staunch; and the price speaks for itself. Velour, About One-half Wool. Mountain Lamb Fur. Two-season lining. Tucking and embroidered arrowpoints. COLORS—Dark Gracklehead Blue with Gray Fur, or Burgundy with Tan Fur. State size and color. Economy price, Postpaid… $2.98. 4 C 4715—SIZES—7, 8, 9 years only. Please see size scale above. Extraordinary Value. Charming - - - big value! Warm, serviceable, well wearing Velour, About Two-thirds Wool. Warm, good looking Mountain Lamb Fur. Two-season lining. COLORS—Dark Gracklehead Blue with Wolf-gray-dyed Fur, or Medium Tan with Mink-dyed Fur. Please state size and color. PRINT name you wish stamped on label. Price, Postpaid… $3.97. 4 C 4716—SIZES—7, 8, or 9 yrs. See Scale above. With Buttoned-decked Cape! It's "style-aware!" Captivating caped coat of warm, well wearing Velour, About Two-thirds Wool. Mountain Lamb Fur. Two-season lining. Buttons, stitching. Fur-brush free. Extra big value. COLORS—Cranberry Red with Mink-dyed Fur, or Dark Gracklehead Blue with Wolf-gray-dyed Fur. State size and color. PRINT name you wish stamped on label. Price, Postpaid… $4.95. 4 C 4725—SIZES—7, 8, or 9 years only. Economy price, Postpaid… $3.97. 4 C 4726—SIZES—10, 12, or 14 years only. Economy price, Postpaid… $4.97. Genuine "Storm King" Chinchilla. Loads of good looks, warmth galore, and service. Extra good quality Chinchilla, About ¾ Wool. Warm cotton plaid lining with sateen yoke and sleeve linings. Imitation leather belt. Big value! You can't beat chinchilla for warmth and wear. COLOR—Navy Blue with Red Belt. See size scale above. State size and PRINT name you wish stamped on label. 4 C 4732—SIZES—12, 14, or 16 years only. Please see size scale above. American Woolen Company's Bolivia! Modish! Great Value! Of warm, beautiful, durable, fine A. W. C. Bolivia, woven by the above famous mill. Fashionable Mountain Lamb Fur. Two-season lining. Tucks, embroidered arrowpoints and buckles. Lowest price on record. COLORS—Winetone (Med. Wine) with Tan Fur, or Dark Gracklehead Blue with Gray Fur. State size and color. PRINT name you wish stamped on label. Postpaid… $4.98. 4 C 4745—SIZES—10, 12, 14, 16 years only. Fancy Ombre Coating. A girl-gladdening coat - - - and so healthfully warm and dependably serviceable! Of warm, durable, fancy ombre-striped Coating, About ¾ Wool. Smart Mountain Lamb Fur. Two-season lining. Buckle-trimmed pockets; imitation suede leather belt. COLOR—Tan with Mink-dyed Fur. State size. PRINT name you wish on label… $5.98. 4 C 4749—SIZES—10, 12, 14, or 18 years only. Please see size scale above. A "Star" Bargain. A rare combination of exquisite style, warmth, utility, value! Warm, serviceable Velour, About Half Wool. Smart Mountain Lamb Fur. Two-season lining. Tucking, arrowpoints. Fur-brush free. COLORS—Dark Gracklehead Blue with Gray Fur, or Burgundy with Tan Fur. Please state size and color. Price, Postpaid… $4.98. 4 C 4752—SIZES—10, 12, 14, or 18 years only. Please see size scale above. Another "Star" Bargain! Enchantingly styled! Beautifully furred! Of warm; durable Velour. About Two-thirds Wool. Marmot-striped French Coney Fur collar and tab half-cuffs. Two-season lining. COLORS—Medium Tan, or Dark Gracklehead Blue; marmot-striped fur. State size, color. PRINT name you wish stamped on label… $6.94. Satin label with name printed in gold, FREE with every girl's coat. Please plainly print name you wish stamped. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 51

P. 52

Janet Smith—FREE with each Coat. Attractive Satin Label with your NAME PRINTED in GOLD! Print Name Wanted. 4 C 4709—SIZES—2, 3, 4, 5, 6 years only. Adorable! The little girl who gets this coat will say she was "born under a 'Lucky Star'!" It has child-appealing, "last-minute" style, a cape, tucking, arrow-points, and a buckled belt, and it's made of warm, durable, closely woven Velour, More Than Two-thirds Wool, with collar and cuffs of Beaver-like Sheared Mountain Lamb Fur, and a two-season-guaranteed lining - - -features that make it a big bargain at this price. Name-label free. PRINT name wanted. COLORS—Medium Tan, or Cranberry Red, both with Beaverlike fur. Please state size and color. See size scale on Page 50. Economy price, Postpaid… $3.95. 4 C 4733—SIZES—10, 12, 14, 16 years only. Super Bargain! Never before has a coat so stylish and well made of such splendid material been offered for such a very modest sum! It's an epoch-making Star Bargain! Of fine quality, warm, dressy A. W. C. Bolivia made by the famous American Woolen Company. Collar of fluffy Mountain Lamb Fur, and numerous tucks and arrowpoints set it off beautifully. Two-season lining. Name-label free. PRINT name wanted. COLORS—Dark Gracklehead Blue with Wolf-gray-dyed fur, or Winetone (medium wine) with Mink-dyed fur. State size and color. Size scale on Page 50. Postpaid… $3.98. 4 C 4734—SIZES—7, 8, 9 years. Postpaid… $5.97. 4 C 4735—SIZES—10, 12, 14, 16 yrs. only… $6.97. Wonder Value! "How's the world treating you?" She'll answer with a happy smile if she's wearing this coat of dressy, serviceable, warm, Wombat Fur-effect Fabric, for it's the kind of coat she's "been hankering for" and to youth, gratified desire is sweet. And why not gratify it, when doing so even means saving money? It has a cozy plaid lining with plain yoke. Suede "belts", slash pockets, and a boutonniere lend smartness. Name-label free. PRINT name wanted. COLOR—Tan. Please state size. See size scale on Page 50. 4 C 4750—SIZES—10, 12, 14, 16 years only. Modish! Warmth and durability come first in a winter Coat - - - but girls will plead for style, which usually costs dearly, while mothers of "growing reeds" know how soon garments must be discarded because "too small". So here's the solution, a fashionable coat of warm Velour, About One-half Wool, with fluffy Mountain Lamb fur, two-season lining, embroidered side panels, pockets, and buckled belt, at less than $5.00. Name-label free. PRINT name wanted. COLORS—Dark Gracklehead Blue with Wolf-gray-dyed fur, or Burgundy with Mink-dyed fur. State size, color. Size scale Page 50… $4.98. 4 C 4751—SIZES—10, 12, 14, 16 years only. Smartly Caped! The young style-enthusiast becomes a "Style Queen" when she wears this beautiful caped coat adapted from a favorite Parisian model, and reproduced in dressy, warm, durable Velour, About Two-thirds Wool. Rich looking, silky Marmot-striped French Coney fur forms the Paquin collar and tab half-cuffs. Buttons and smart stitching on pocket-panels lend chic. Two-season lining. Exceptional value. Name-label free. Please PRINT name you want stamped on label. COLORS—Cranberry Red, Medium Tan, or Dark Gracklehead Blue, all with Marmot-striped Coney fur. State size and color. See size scale on Page 50. Postpaid… $5.97. 4 C 4754—SIZES—10, 12, 14, 16 years only. Richly Furred. In her Memory Book she will write in red ink "I'm so happy, because today I got the most beautiful coat I ever expect to have," if you choose for her this charming, stylish coat of warm, durable, closely woven Velour, About Two-thirds Wool, with rich, soft, silky Marmot-striped French Coney Fur. Lined with two-season Twill de Chine. Smartly tucked, "tabbed", "buckled", and "pocketed". Remarkable value. Name-label free. PRINT name wanted on label. COLORS—Medium Tan, Dark Gracklehead Blue, or Cranberry Red, all with Marmot-striped fur. State color, size. Scale, Page 50… $7.95. 4 C 4758—SIZES—10, 12, 14, 16 years only. Neatly Styled! Warmth and durability - - - every mother is willing to pay for them alone, the price we ask for this coat. The beautiful Paris-conceived style is our gift to "the mothers of tomorrow". An adorable coat of very fine, warm, dressy, durable All Wool Suede Velour, with fluffy Mountain Lamb fur trimming, tucks, pockets, buckled belt. Two-season lining. Regular $10.00 value. Name-label free. PRINT name wanted on label. COLORS—Dark Gracklehead Blue with Wolf-gray-dyed fur; Medium Tan or Winetone (medium wine) both with Mink-dyed fur. State size and color. See size scale, Page 50… $7.98. 4 C 4761—SIZES—10, 12, 14, 16 years only. The Last Word! Veritably the last word in style correctness and beauty, one of our finest coats for the miss 10 to 16. Adorably made of warm, serviceable, extra fine Silver-spray Tricot Cloth. About Three-fourths Wool, a lovely fabric with a soft tricotlike weave, with silver Rayon flecks interwoven; furred with softly-blended Marmot-striped French Coney, and lined with two-season lining. Astonishingly fine for the money. Name-label free. Print name wanted. COLORS—Winetone (medium wine) Medium Blue, or Medium Tan; Marmot-striped Coney fur. State size and color. See size scale on Page 50. Price, Postpaid… $9.94. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 52

P. 53

WOMEN EVERYWHERE PREFER "STYLE QUEEN" (Reg. U. S. Pat Off.) HATS. BECAUSE: (1) They feature Latest Paris Accesses… (2) They Fit every headsize and type… (3) Their Quality and Make is Best for the Price… (4) We Guarantee a Becoming Hat and Perfect Fit… (5) They're Guaranteed the Lowest in Price… (6) They're shipped immediately… No Delay… (7) And your Money Back if you're not satisfied. 4 A 1840—Fits head 21½ to 22 inches. 4 A 1841—Fits head 22¼ to 22¾ inches. COLORS—Middy (dark) Blue, Manila (dark) Brown, Greenwood (dark green), Linen Blue, or Black; also Beige Sand with Brown. State color and headsize. Mode de Paris! The hat pictured in ensemble on Page 19. The voguish headgear of Captain Kidd, a roguish, swanky "Pirate" hat. Clever! Stunning! Of fine quality IMPORTED WOOL FELT with contrasting-stitched grosgrain ribbon. Please measure your head. Economy price, Postpaid… $2.98. 4 A 1838—Fits head 21¾ to 22¼ inches. 4 A 1839—Fits head 22½ to 23 inches. COLORS—Monet Blue, Firebrand Red, French Beige Tan, Greenwood (dark) Green, or Black. Arresting Chic! Deftly "Mlle. Modiste's" scissors went "snip, snip," on this IMPORTED WOOL FELT hat - - - and voila! - - - a scalloped brim! Then style-sensitive fingers fashioned a bow of satin-edged grosgrain ribbon and added a "diadem" of rhinestones - - - the result - - - "ravissant"! Slate color and headsize. Please measure your head. Economy price, Postpaid… $1.95. 4 A 1836—Fits head 21¼ to 21¾ inches. 4 A 1837—Fits head 22 to 22½ inches. COLORS—Drapeau (royal) Blue, Blush Beige Tan, Japanese (bright) Red, Manila (dark) Brown, or Black. Chapeau Divine! Gorgeous AGNES STYLE Turban. Chic Bonnet Effect. Beautiful silk faced LYONS VELVET RIBBON was used for this, our finest hat, a beauty created for this premier millinery page, because it is being noised about in all the style centers that velvets will be the DERNIER CRI this Fall. State color and headsize. Please measure your head. Economy Price, Postpaid… $4.48. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 53

P. 58

"Style Queen" Hats, Reg. U. S. Pat. Off. Perfected PARIS Styles. (A) 4 A 7833—Fits head 21¼ to 21¾ inches. 4 A 7834—Fits head 22 to 22½ inches. COLORS—Shaded Brown, Copenhagen Blue, Red, or Green; also Black with White. A hat may be only a hat to "mere man", but what a deeper meaning it has to the "eternal feminine!" It's a synonym for charm - - - style - - - beauty - - - that is if it's a hat like this! New, snug-tilting "bonnet" creation of two-tone Chenille Velvet and Belting Ribbon, with the "V" forehead line, and triple-looped bow in back - - - two Fashion-notes that Paris is emphasizing this season. State color and headsize. Please measure your head. Price, Postpaid… $1.98. (B) 4 A 7837—Fits head 21¼ to 21¾ inches. 4 A 7838—Fits head 22 to 22½ inches. COLORS—Castilian Red, Linen Blue, Monkeyskin, Villa Green, or Black. Please state color and headsize. Tres charmant - - - fashionable! And as inexpensive as any hat was priced before the boys went "over there"! Of Wool Feltcloth and Belting Ribbon - - - with a grosgrain ribbon ornament and metallic buckle. Please measure your head… $1.69. (C) 4 A 7827—Fits head 21¾ to 22¼ inches. 4 A 7828—Fits head 22½ to 23 inches. COLORS—Monet Blue, Rubytone (dark wine), Manila (dark brown), or all Black; also Sand with Brown. Please state color and headsize. This saucy little hat with Paris style, and American "it" will "go over big!" It's of Imported Wool Felt, with a two-tone ostrich pompon, a chic pin, and pleated grosgrain ribbon insert; and it's a bargain. Please measure your head. Postpaid… $2.39. (D) 4 A 7831—Fits head 21½ to 22 inches. 4 A 7832—Fits head 22½ to 23 inches. COLORS—Monet Blue, Bisque Beige Sand, Firebrand Red, Villa Green, or Black. State color and headsize. Smartness and newness are written all over it! And you've never seen anything more clever! A "sort of" sophisticated creation of imported Wool Felt with a brim boldly turned from the face and held by a wide taffeta ribbon that terminates in a bow at the side. Please measure your head. Postpaid… $1.98. (E) 4 A 7835—Fits head 21¼ to 21¾ inches. 4 A 7836—Fits head 22½ to 23 inches. COLORS—Monet Blue, Greenwood (dark Green), Winetone (med. wine) or Black; also French Beige with Brown. One, two, three little bows - - - one, two little glass buttons - - - and a demure little hat becomes "vivacious". Of Imported Wool Felt, with the new forehead-revealing crown slightly shallow in front; brim widest sides. Harmonizing grosgrain ribbon band and bows. State color and headsize. Measure head… $1.88. (F) 4 A 7829—Fits head 21¼ to 21¾ inches. 4 A 7830—Fits head 22¼ to 22¾ inches. COLORS—Japanese Red, Gem (medium) Green, Monet Blue, Hula (dark) Brown, or Black; also Sand with Brown. She knows style from A to Z who picks this "chapeau"! An overwhelmingly smart thing of Imported Wool Felt, with an inexpressibly clever brim, and a harmonizing bow of velvet ribbon. Novelty ornament. Slightly sophisticated - - - greatly becoming! State color and headsize. Measure your head… $1.95. (G) 4 A 7825—Fits head 21½ to 22 inches. 4 A 7826—Fits head 22½ to 23 inches. COLORS—French Beige Tan, Linen Blue, Japanese Red, Lido Sand, or Black. State color and headsize. To "keep your sunny side up - - - up" [popular song of 1929, note by M. K.] is so easy if you wear this hat! It's chic - - - it's new - - - and becoming, too. Of Imported Wool Felt, with folded brim-sides. Harmonizing grosgrain ribbon "wheel" ornament and band. Pearl drop pin. "V"-shaped back. Please measure your head. Postpaid… $1.95. WE PAY POSTAGE on Everything. We've been style leaders since 1889… 41 long years. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 58

P. 59

Quality and Make—The BEST for the PRICE! (H) 4 A 7845—Fits head 21¼ to 21¾ inches. 4 A 7846—Fits head 22¼ to 22¾ inches. COLORS—Castilian Red, Monet Blue, Greenwood (dark) Green, or Black; also Bisque Beige (Sand) with Brown. As French as "Camille" - - - and as alluring! Of Imported Wool Felt, with the very newest brim, two-toned contrasting felt appliques, grosgrain ribbon ornament, and clever pin. Delectable, and thoroughly imbued with the new mode! State color and headsize. Please measure your head. Price… $1.88. (J) 4 A 7839—Fits head 21¼ to 21¾ inches. 4 A 7840—Fits head 22¼ to 22¾ inches. COLORS—Monet Blue, French Beige Tan, Firebrand Red, Greenwood (dark) Green, or Black. Please state color, headsize. Gorgeous! How easy it is to read the thoughts of the Parisian designer who created the original of this hat! They must have run so:—"Ribbon hats are at the height of the mode - - - beret effects are ultra-fashionable - - - 'baby bonnet' backs are as new as they're adorable - - - and big bows, tucks and rhinestone clips are style favorites - - - so let us combine them all and make the style-success of this hat inevitable!" A gorgeous hat of fine quality Belting Ribbon. Rhinestone clip. Up-to-the-second! Please measure your head. Economy price, Postpaid… $2.98. (K) 4 A 7847—Fits head 21½ to 22 inches. 4 A 7848—Fits head 22½ to 23 inches. COLORS—Greenwood (dark) Green, Beige Sand, Monet Blue, Hula (medium) Brown, also Black with Copenhagen Blue. State color. Newer than the new planet - - - as irresistible as Peter Pan. A most fascinating hat. Of Imported Wool Felt, with a brim that widens on one side, curls back, and holds a feather motif. Two-tone grosgrain ribbon band. State headsize. Please measure your head. Economy price, Postpaid… $2.48. (L) 4 A 7851—Fits head 21¼ to 21¾ inches. 4 A 7852—Fits head 22 to 22½ inches. COLORS—Monet Blue, Monkeyskin, Almond Green, Castilian Red, or Black. Please state color, headsize. Charming! Bewitchingly feminine - - - and a real bargain, its price being what women might have bought it for before America went "Over There" - - - but never since. Of lustrous Rayon Chapeau Satin, with brim of tucked Belting Ribbon. Silk-faced Velvet edge. Pretty pin. Please measure your head. Postpaid… $1.69. (M) 4 A 7843—Fits head 21½ to 22 inches. 4 A 7844—Fits head 22¼ to 22¾ inches. COLORS—New Rose, Copenhagen Blue, Marron Glace (cocoa brown) or Black; also Mother Goose Tan with Brown. Brims are having "free rein" this season --- and this one chooses to simulate a wing with its longer, creased side, with ultra-smartness the result. Of Imported Wool Felt, with satin-faced ribbon, and charming ornament. State color and headsize. Please measure your head. Economy price, Postpaid… $1.79. (N) 4 A 7849—Fits head 21¾ to 22¼ inches. 4 A 7850—Fits head 22½ to 23 inches. COLORS—Monet Blue, New Rose, Beige Sand, Monkeyskin, Greenwood (dark) Green, or Black. State color. Smart Tilted-Brim. The "Angel Face" poke- - -and, to quote "Mr. Poe" "The Angels went envying her." And well they might envy her who wears it, for what could lend greater sweetness and charm. Of Imported Wool Felt with floss interlacing, and one brim-side longer than the other. Grosgrain ribbon through cutouts. Novelty pin. State headsize. Please measure your head. Price… $1.98. (P) 4 A 7841—Fits head 21½ to 22 inches. 4 A 7842—Fits head 22½ to 23 inches. COLORS—Manila (dark) Brown, Greenwood (dark) Green, Monet Blue, Blush Beige Tan, or Black. State color, headsize. Captivating Side Drape. Some hats are quickly forgotten, but here's one that will linger in your memory - - - it's so very, very flattering. A captivating creation of Imported Wool Felt, with a unique, softly pleated brim. Rhinestone-studded pin. Short grosgrain ribbon streamers on opposite side. Measure your head. Price… $1.98. PREMIUMS FREE - - See Pages 3 to 6. CHICAGO MAIL ORDER CO., Chicago, Ill. Alluring new hats, priced temptingly low. Pages 53 to 71. Page 59

P. 60

Superb "Style Queen" Hats (Reg. U.S. Pat. Off.). (A) 4 A 7855—Fits head 21¼ to 21¾ inches. 4 A 7856—Fits head 22¼ to 22¾ inches. COLORS—Monet Blue, Manila (dark) Brown, Japanese Red, or Black; also Sand with Brown. It fairly bubbles Frenchy style! A debonair beret of Lyons Silk-faced Velvet, with new draped back. Belting ribbon criss-cross forehead-band and bow that holds crown-fullness at back. State color and headsize. Please measure your head. Economy price, Postpaid… $2.59. (B) 4 A 7879—Fits head 21½ to 22 inches. 4 A 7880—Fits head 22¼ to 22¾ ins. COLORS—Drapeau (royal) Blue, Manila (dark) Brown, Beige Sand, or Black. State color. Fascinating "Eleventh hour" style! The original came off the French liner "just in the nick of time" to get into this book. Of Lyons Silk-faced Velvet, combining the cut-away front, bicorne lines, and beret effect, the season's smartest "quirks." Tucks, new wing bow, rhinestone pin. State headsize. Measure your head… $2.98. (C) 4 A 7853—Fits head 21¾ to 22¼ inches. 4 A 7854—Fits head 22½ to 23 inches. COLORS—Linen Blue, Beige Sand, Villa Green, Castilian Red, or Black. Please state color and headsize. It has the same youthful, universal appeal as a little girl with flowing locks around which is circled a ribbon, tied in a bow on her forehead! An irresistible, fashionably French model of Imported Wool Felt, with harmonizing grosgrain ribbon. Clever pin. Please measure your head. Price, Postpaid… $2.49. (D) 4 A 7857—Fits head 21¾ to 22¼ inches. 4 A 7858—Fits head 22½ to 23 inches. COLORS—French Beige Tan, Copen Blue, Cricket (dark) Green, Sand, or Black. Please state color and headsize. Almost a poke - - - but the designer lifted the brim back to reveal the brow and eyes, accomplishing smartness such as the straight-brimmed poke never attained. Of Imported Wool Felt, with two-tone grosgrain ribbon, and charming pin. And it's a real bargain. Please measure your head. Price, Postpaid… $1.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 60

P. 61

Triumphant Paris Successes tempered to the taste of the American Woman. (A) 4 A 7893—SIZE—21¾ to 22¼ ins. 4 A 7894—SIZE—22½ to 23 ins. COLORS—Piecrust Tan (as illustrated), Castilian Red, Linen Blue, Cricket Green, or Black. State color. A "divine" bit of chic - - - the "Angel Face" hat! Of Imported Wool Felt. Grosgrain ribbon bow, motif. Metallic ornament. State headsize. Please measure your head… $1.88. (B) 4 A 7881—SIZE—21¾ to 22¼ ins. 4 A 7882—SIZE—22½ to 23 ins. COLORS—Castilian Red (as illustrated), Paris Sand, Monet Blue, French Beige Tan, or Black. It has oceans of charm. Of Imported Wool Felt. Velvet applique; harmonizing bonnaz embroidery. Grosgrain ribbon band, streamers, half-wheel ornament, Rhinestone pin. State color and headsize. Please measure your head. Economy price, Postpaid… $1.98. (C) 4 A 7897—SIZE—21½ to 22 ins. 4 A 7898—SIZE—22½ to 23 ins. COLORS—Black (as illustrated), Castilian Red, Linen Blue, Paris Sand, or Cricket (dk) green. The spirit of the mode. French fascination! Imported Wool Felt; hand painted flowers. Rhinestone pin. State color and headsize. Please measure your head… $1.98. (D) 4 A 7889—SIZE—21¼ to 21¾ ins. 4 A 7890—SIZE—22¼ to 22¾ ins. COLORS—Marron Glace (as illustrated), Monet Blue, Villa Green, Firebrand Red, or all Black. Please state color. A French style-flower. Of crushable Bengaline, with harmonizing facings on the dainty "petals!" Bonnet back. State headsize. Please measure your head. Postpaid… $1.95. (E) 4 A 7883—SIZE—21½ to 22 ins. 4 A 7884—SIZE—22¼ to 22¾ ins. COLORS—Mother Goose Tan (as illustrated), Monet Blue, Villa Green, Castilian Red, or Black. A beret hat, brimful of "pep!" Of Imported Wool Felt and harmonizing grosgrain ribbon. Novelty buckle. State color and headsize. Please measure your head… $1.88. (F) 4 A 7891—SIZE—21¾ to 22¼ ins. 4 A 7892—SIZE—22½ to 23 ins. COLORS—Bermuda Green (as illustrated), Piecrust Tan, Rubytone (dark wine), Linen Blue, also Black with Copen Blue. New-mode forehead-revealing poke. Of Imported Wool Felt. Two-tone grosgrain ribbon through novel cutouts. "Slave chain" ornament. State color and headsize. Please measure your head. Price, Postpaid… $1.88. (G) 4 A 7895—SIZE—21¼ to 21¾ ins. 4 A 7896—SIZE—22¼ to 22¾ ins. COLORS—Monkeyskin (as illustrated), Castilian Red, Monet Blue, Villa Green, or Black. It turns over many new fashion leaves. Of Wool Felt, with harmonizing "leaf-edges," and "butterfly" pin. State color and headsize. Please measure your head. Price, Postpaid… $1.98. (H) 4 A 7887—SIZE—21¼ to 21¾ ins. 4 A 7888—SIZE—22¼ to 22¾ ins. COLORS—Drapeau Blue (as illustrated), Castilian Red, French Beige Tan, Villa Green, or Black. The loveliness you dream about! Of Silk-faced Velvet, with metallic thread embroidery. Grosgrain ribbon trim. Baby-bonnet back. State color, headsize. Please measure your head. Price, Postpaid… $1.95. (J) 4 A 1728—SIZE—21½ to 22 ins. 4 A 1729—SIZE—22½ to 23 ins. COLORS—Japanese Red, Piecrust Tan, Copen Blue, Manila (dark) Brown, or Black. State color, headsize. Like a quaint medieval princess' bonnet. Of Wool Felt; metallic lace applique. Pleated ribbon. Twin-pearl-bead ornaments. Please measure your head. Postpaid… $1.98. (K) 4 A 1726—SIZE—21½ to 22 ins. 4 A 1727—SIZE—22½ to 23 ins. COLORS—Linen Blue (as illustrated), Piecrust Tan, Castilian Red, Villa Green, or Black. State color. Of Wool Felt, with a "daisy-chain" of little two-tone felt flowers on its modish brim! Novelty pin. State headsize. Please measure your head. Price, Postpaid… $1.95. (L) 4 A 7885—SIZE—21½ to 22 ins. 4 A 7886—SIZE—22¼ to 23¾ ins. COLORS—Peach Beige (as illustrated), Copen Blue, Cricket (dark) Green, Castilian Red, or all Black. The subtle fascination of the Sphinx. Of Wool Felt. Contrasting leaf appliques; floss chainstitch embroidery. Pretty pin. State color and headsize. Measure your head… $1.98. NEW FALL COLORS—HATS FURNISHED ONLY IN COLORS LISTED IN INDIVIDUAL DESCRIPTIONS! (1) Cricket Green, (2) Piecrust, (3) Drapeau Blue, (4) Rubytone, (5) Blush Beige, (6) Japanese Red, (7) Linen Blue, (8) Manila Brown, (9) Bisque Beige, (10) Tulip Rouge. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 61

P. 62

"PARIS-FASHION" FELTS in GORGEOUS COLORS… [for EVERY TYPE and HEADSIZE… LOWEST PRICES!] (A) 4 A 1738—Fits head 22½ to 23 ins. 4 A 1739—Fits head 23¼ to 23¾ ins. COLORS—French Beige Tan with Brown (as illustrated), Monet Blue, New Rose, Manila (dark) Brown, or Black. State color, size. Please measure your head. A most becoming, modish hat for Milady who requires a large headsize. Of smooth Imported Wool Felt, with back brim creased a la mode, and crown smartly cut. Grosgrain ribbon; trimming pin. Very reasonably priced. Postpaid… $1.88. (B) 4 A 1732—Fits head 21¾ to 22¼ ins. 4 A I 733—Fits head 22½ to 23 ins. COLORS—Firebrand Red (as illustrated), Linen Blue, Paris Sand, Manila (dark) Brown, or Black. State color and size. Please measure your head. Tantalizingly lovely! Of smooth-finished Imported Wool Felt, with smart "off-the-face" brim. Two-tone grosgrain ribbon; rhinestone trimming pin… $1.98. (C) 4 A 1742—Fits head 21½ to 22 ins. 4 A 1743—Fits head 22½ to 23 ins. COLORS—French Beige Tan, Linen Blue, Cricket (dark) Green, Manila (dark) Brown, or Black. State color and size. Please measure your head. Paris chic "personified." Chapeau of Imported Wool Felt, with Rayon Satin coronet brim, and new crown treatment. Feltcloth "circles;" button trim… $1.98. (D) 4 A 1734—Fits head 21¾ to 22¼ ins. 4 A 1735—Fits head 22½ to 23 ins. COLORS—Opal Rose (as illustrated), French Beige Tan, Villa Green, Monet Blue, or Black. State color and size. Please measure your head. Cunning Parisian hat for "Milady Fair." Of smooth finished Imported Wool Felt. Cutaway crown, and bicorne-effect brim. Pleated grosgrain ribbon "wheels." Novelty buckle. Price, Postpaid… $2.98. (E) 4 A 1744—Fits head 21¼ to 21¾ Inches. 4 A I 745—Fits head 22¼ to 22¾ inches. COLORS—Linen Blue (as illustrated), New Rose, French Beige Tan, Sand, or Black with Copen Blue. State color and size. Please measure your head. A snip and a tuck by clever, nimble fingers – and presto, Paris achieves this stunning creation! Of smoothly finished Imported Wool Felt. Alluring "off-the-face" brim hand painted in modernistic design. Grosgrain ribbon edging across forehead and on crown. Metal rings. Price, Postpaid… $2.98. (F) 4 A 1740—Fits head 21¼ to 21¾ inches. 4 A 1741—Fits head 22¼ to 22¾ inches. COLORS—Gem Green (as illustrated), Beige Sand, Linen Blue, Firebrand Red, or Black. A pirate model hat that will "capture" your heart! Adorably styled of Imported Wool Felt with turned-back brim, and "bow" and forehead-swathing grosgrain ribbon band. Pert trimming pin. Attractive! Excellent value! State color. Measure your head… $2.29. (G) 4 A 1748—Fits head 21¾ to 22¼ inches. 4 A 1749—Fits head 22½ to 23 inches. COLORS—Waikiki Brown (as illustrated), Monet Blue, Blush Beige, Winetone (dark wine), or Black. State color and size. Please measure your head. One of the many reasons why "tout le monde" looks to Paris for smart headwear. A distinctive creation of Imported Wool Felt, with forehead-revealing brim with wide, turned-back sides. Rayon-satin-faced Bengaline ribbon; novelty metal buckle. Price… $2.49. (H) 4 A 1730—Fits head 21¾ to 22¼ inches. 4 A 1731—Fits head 22½ to 23 inches. COLORS—Sand with Brown (as illustrated), Castilian Red, Villa Green, Copen Blue; also Black with Copen Blue. State color and size. Appliqued flowers of burnished leather, with hand-painted leaves outlined in chainstitching, lend enchantment to this "sweet" angel face hat. Of Imported Wool Felt. Ribbon trim. Please measure your head. Economy price, Postpaid… $1.97. (J) 4 A 1736—Fits head 21¾ to 22¼ inches. 4 A 1737—Fits head 22½ to 23 inches. COLORS—Monet Blue (as illustrated), French Beige Tan, Villa Green, New Rose, also Black with Copen. State color, size. Please measure your head. "Brimming over" with Paris chic! "Frenchy" chapeau of smooth-finished Imported Wool Felt, with slightly creased brim, wide sides, and up-turned back. Two-color ribbon trim, pom-pons. Postpaid. Postpaid… $1.95. For Instructions on "How to Measure" see Page 110. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 62

P. 63

["PARIS-FASHION" FELTS in GORGEOUS COLORS…] for EVERY TYPE and HEADSIZE… LOWEST PRICES! (K) 4 A 1746—Fits head 21¾ to 22¼ ins. 4 A 1747—Fits head 22½ to 23 ins. COLORS—Salvador Brown (as Illustrated), Monet Blue, Claret Red, Sand, or Black. State color and headsize. Like the graceful wings of a bird, the brim of this hat folds back about the face to reveal Milady's frank brow. It's a clever model of imported Wool Felt, with band of criss-cross-patterned chenille; felt leaves; unique pin; grosgrain ribbon bow at back. Please measure your head. Economy price, Postpaid… $1.98. (L) 4 A 1754—Fits head 21¾ to 22¼ ins. 4 A 1755—Fits head 22½ to 23 ins. COLORS—Linen Blue (as Illustrated), Beige Sand, Manila (dark) Brown, Castilian Red, or Black. State color and headsize. Please measure your head. You'll get a thrill equal to that of its artist-designer, when you see yourself in this ultra smart eyebrow-effect bicorne model. Of imported Wool Felt, with a cutout motif underlaid with paisleycloth, a grosgrain ribbon ornament, and a rhinestone pin. Economy price, Postpaid… $2.29. (M) 4 A 1756—Fits head 21¾ to 22¼ ins. 4 A 1757—Fits head 22½ to 23 ins. COLORS—Beige Sand with Brown (as Illustrated), Linen Blue with Monet Blue, or Villa Green with Sand; also all New Rose, or all Black. State color. Suggesting the coronet of an Egyptian Princess. A forehead-revealing chapeau of imported Wool Felt. Two-tone grosgrain ribbon; metallic buckle. State headsize. Please measure your head. Price, Postpaid… $1.98. (N) 4 A 1764—Fits head 21½ to 22 inches only. 4 A 1765—Fits head 22¼ to 22¾ inches. COLORS—Paris Sand, Monet Blue, French Beige Tan, Winetone, or Black. State color and headsize. High grade material and fine workmanship are combined in this hat of imported Wool Felt. Imitation leather Patou flower. Rayon-satin-faced ribbon. Please measure your head. Price, Postpaid… $3.79. (P) 4 A 1760—Fits head 21¾ to 22¼ inches only. 4 A 1761—Fits head 22½ to 23 inches only. COLORS—Rubytone (as Illustrated), Linen Blue, Monkeyskin, or Black; also Paris Sand with Brown. Please state color and headsize. A stunning Coronet Model by a master designer! Of imported Wool Felt, with Grosgrain ribbon go and a fancy pin. Please measure your head… $2.69. (Q) 4 A 1750—Fits head 21½ to 22 inches only. 4 A 1751—Fits head 22¼ to 22¾ inches only. COLORS—Castilian Red (as illustrated), Piecrust, Monet Blue, Sand, or All Black. State color. With individuality that is decidedly Parisian! Of imported Wool Felt; glycerined ostrich tassel on one side; two-tone grosgrain ribbon and fancy pin on other. State headsize. Please measure your head… $1.98. (R) 4 A 1758—Fits head 21¾ to 22¼ inches only. 4 A 1759—Fits head 22½ to 23 inches only. COLORS—Monet Blue (as illustrated), Winetone, Sand with Brown, Manila (dark) Brown with Sand, or Black with Copen Blue. State color, headsize. Brimmed, and distinctively trimmed! Of smooth Imported Wool Felt; unique cutouts, two-tone grosgrain ribbon, and rhinestone ornament trimming. Please measure your head. Price, Postpaid… $1.95. (S) 4 A 1762—Fits head 22¾ to 23¼ inches only. 4 A 1763—Fits head 23½ to 24 inches only. COLORS—French Beige (as illustrated), Copen Blue, New Rose, Manila (dark) Brown, or Black. State color. Please measure your head. A becoming, popular style for those with large head-sizes. Of imported Wool Felt, with two-tone grosgrain ribbon, and a rhinestone-studded pin. Economy price, Postpaid… $1.79. (T) 4 A 1752—Fits head 21½ to 22 inches only. 4 A 1753—Fits head 22¼ to 22¾ inches only. COLORS—Lake Green (as illustrated), Sand, Linen Blue, Claret Red, or Black. You'll be as fascinating as a Romany maid, in this smart hat with metal "gypsy" earrings. Of imported Wool Felt; smartly buttonhole-stitched. Grosgrain ribbon. State color and headsize. Please measure your head. Economy price, Postpaid… $2.48. Handkerchiefs… for gifts or personal use. See Pages 136 and 137. CHICAGO MAIL ORDER CO., Chicago. Ill. Page 63

P. 64

NEW "Glorious Girl" (Reg. U.S. Pat. Off) Hats! Lovelier than Ever. (A) 4 A 1851—Fits head 21¼ to 21¾ ins. COLORS—Red with Navy Blue, Copen Blue with Sand, Rose with Copen Blue, Green with Monkeyskin, Navy with Red, or Sand with Brown. Adorably styled, and so low priced! Of All Wool Feltcloth with sectional crown, chainstitching, novelty ornament. State color, and Please measure her head. Postpaid… 88c. (B) 4 A 1862—Fits head 21¼ to 21¾ ins. COLORS—Beige Sand (as shown), Castilian Red, Copen Blue, or Navy Blue. The schoolgirl will be delighted with this modish wide-side poke of smooth-finished Imported Wool Felt. Clever cutouts and two-tone grosgrain ribbon are its tasteful and youthful decorations. State color, and please measure her head. Price, Postpaid… $1.65. (C) 4 A 1857—Fits head 21 ¼ to 21¾ ins. COLORS—Copenhagen Blue, Castilian Red, Sand, Navy Blue, or Black. French in every line, and vivaciously girlish! New beret tam of Imported Wool Felt, with interesting tucks, stitching, and rhinestone-studded ring. Quill-effect bow at side. State color, and please measure her head… $1.88. (D) 4 A 1850—Fits head 21¼ to 21¾ ins. COLORS—Sand (as illustrated), Copen Blue, Rose, or Red. State color. Clever brim-manipulation, two-tone grosgrain ribbon, and a butterfly trimming pin unite to give youthful charm to this modish hat of Imported Wool Felt. Please measure her head. Economy price, Postpaid… $1.59. (E) 4 A 1859—Fits head 21¼ to 21¾ ins. COLORS—Villa Green (as illustrated), Castilian Red, Copen Blue, Monkeyskin, or Black. State color. Measure head. Grosgrain ribbon on the underbrim, interlaced through cutouts on the crown, and "bowed", lends beauty to this girlish hat of Imported Wool Felt. Novelty pin. Postpaid… $1.77. (F) 4 A 1858—Fits head 20¾ to 21¼ ins. COLORS—Red with Navy (as illustrated), Sand with Brown, Copen Blue with Sand, or Navy Blue with Red. Of Imported Wool Felt; metallic stitching about hand-painted side design and "angel-face" brim. Bow in back. State color. Please measure her head. Price, Postpaid… $1.37. (G) 4 A 1854—Fits head 21 to 21½ ins. COLORS—Rose (as illustrated), Copen Blue, Sand, or Red. State color. Felt stars on the crown, creased, cut brim in coronet effect, and cute grosgrain bows, give this hat of Imported Wool Felt a Frenchy air that appeals to style-wise youth. Please measure her head. Price, Postpaid… $1.69. (H) 4 A 1855—Fits head 21¼ to 21¾ ins. COLORS—Claret Wine (as illustrated), Royal Blue, Sand, English (dark) Green, or Black. Please state color. Ma Cherie, you'll look adorable in this Paris-styled hat designed especially for Juniors. Of Imported Wool Felt with buttons, and grosgrain ribbon bows. Please measure her head. Economy price, Postpaid… $1.88. (J) 4 A 1860—Fits head 20½ to 21 inches. COLORS—Navy Blue (as illustrated), Sand, Copen Blue, Rose, or Red. For the chic of your favorite screen star, wear this "grown-up" hat of Imported Wool Felt. Floral appliques, grosgrain ribbon, comical cat pin. Measure her head… $1.59. (K) 4 A 1863—Self-adjusting headsize. COLORS—White (as illustrated), Red, Copen Blue, Sand, or Green. "Sportsy" tam of the type modern youth affects. Of All Wool Yarn with a Cotton back. Wool pom-pon. Elastic inserted. Please state color. Economy price, Postpaid… 77c. (L) 4 A 1852—Self-adjusting headsize. COLORS—Copen Blue, Rose, Sand, or Red. State color. "All dolled-up" for Sunday school or any place wee maids go, is the lassie who wears this dressy bonnet of lustrous Mirrored Cotton Velvet, Shirring, tucks, satin ribbon, and rose buds contribute beauty. Price, Postpaid… 95c. (M) 4 A 1861—Fits bead 20¼ to 20¾ ins. COLORS—Beige Sand (as illustrated), Copen Blue, or Rose; also Red with Navy Blue. A joy-bringer to any girl! Pretty off-the-face hat of Imported Wool Felt, with grosgrain ribbon-edged cut brim folded to form trimming; novelty pin. State color, and please measure her head. Price, Postpaid… $1.55. (N) 4 A 1856—Fits head 20¼ to 20¾ ins. COLORS—Red (as illustrated), Copenhagen Blue, Sand, or Wild Honey Brown. Please state color wanted. "Cherubim and Seraphim" she'll appear in this "angel face" hat of Imported Wool Felt. Appliqued plush flowers, metallic burnt-work design, and grosgrain ribbon. Please measure her head. Price, Postpaid… $1.45. (P) 4 A 1853—Fits head 20¼ to 20¾ inches. COLORS—Copenhagen Blue, Navy, Sand, or Red. State color. Will she be pleased with it? As pleased as was little Gloria in the picture. A "darling" poke of Imported Wool Felt, with two-tone rayon braid edging, floss-stitched and rayon faille "beribboned." Please measure her head. Economy price, Postpaid… $1.39. CHICAGO MAIL ORDER CO., Chicago. Ill. Page 64

P. 65

Such Gay, Pretty "Glorious Girl" (Reg. U.S. Pat. Off.)… Hats… Mothers will appreciate the Savings we offer… MEASURE HER HEAD. To get the correct headsize draw tape measure snugly around her hat where hat sets. Please do not guess at headsizes. 4 A 1872—Fits head 20½ to 21 inches. COLORS—Red, Sand, Copenhagen Blue, or Rose. Cute beretlike hat of smooth Imported Wool Felt. Wide tuck all 'round; felt floral appliques. Grosgrain ribbon through slit on top, and bow and streamers. State color. Please measure her head. Price… $1.49. 4 A 1864—Fits head 19¾ to 20¼ inches. COLORS—Red, Sand, Navy Blue, or Copenhagen Blue. A scalloped brim, contrasting chainstitching, a hand-painted floral design, and two-tone grosgrain ribbon, beautify this youthful poke of Imported Wool Felt. State color; please measure her head… $1.49. 4 A 1868—Fits head 21¼ to 21¾ inches. COLORS—Copen Blue, Hula (med.) Brown, Castilian Red, Sand, or Navy Blue. The flapperette who loves to imitate her older sister in the matter of dress, will feel very proud and grownup in this beautiful, dressy bicorne model, reminiscent of the Revolutionary period. Of smooth finished Imported Wool Felt, with cute two-tone felt buttons, and contrasting-colored embroidery. State color. Please measure her head. Price, Postpaid… $1.79. 4 A 1869—Fits head 21 to 21½ inches only. COLORS—Red with Navy Blue, Sand with Brown, Rose with Copen Blue, Copen Blue with Sand, or Villa Green with Monkeyskin. State color. A "babybonnet" model like grown-ups wear. Of All Wool Feltcloth and ribbon. Smartly stitched. Metallic clips. Please measure her head. Price… 89c. 4 A 1870—7 to 12 years. 4 A 7899—13 to 17 years. COLORS—Red, French Beige Tan, French (light) Blue, Green, or White. Soul of youthfulness. Of soft, fleecy, brushed Wool; cotton back. Adorable! Inexpensive! Self-adjusting headsize. State color. Price, Postpaid… 49c. 4 A 1866—Fits head 20¾ to 21¼ inches only. COLORS—Rose, Sand, Red, Copen Blue, or Almond Green. She'll be "good as an angel" (at least while it's new) if mother will buy her this pretty "angel face" hat with its brim cleverly folded to form a delightful frame for her childish features. Made of Imported Wool Felt, with two-tone grosgrain ribbon and novelty slide. You'd pay a lot more for it at a retail shop State color. Please measure her head. Economy price, Postpaid… $1.39. 4 A 1871—Self-adjusting headsize. COLORS—Copenhagen Blue, Red, Navy Blue, or Sand, all with gay contrasting-colored stripes. Gay as the colors of China's cheery flag - - - becoming as anything can be to little girls - - - and almost as cheap as to go bareheaded. A pretty, youthful tam made of All Wool Feltcloth, with colorful stripes, and a metallic bird ornament. Button on top. Elastic inserted. Dandy for dress, general wear, or school, and a bargain, really and truly. Please state color. Economy price. Postpaid… 79c. CHICAGO MAIL ORDER CO., Chicago. Ill. Page 65

P. 72

Frauen überall BEVORZUGEN Style Queen Kleider (Reg. U.S. Pat. Off.) weil: (1) Sie kleidsame, perfekte Pariser Mode darstellen; (2) Ihre große Vielfalt Stile für jede Größe und jeden Geschmack bietet; (3) Perfekte Passform für jede Figur bieten; (4) Richtige Farben für jeden Typ bereitstellen; (5) Garantiert niedrigste Preise für jede Geldbörse bieten; (6) Ihre Bestellung sofort versandt wird – ohne Verzögerung; (7) Sie Ihr Geld zurückbekommen, wenn Sie nicht zufrieden sind. Ein Preis der herausfordert! Unverwechselbar! Neues Rückencape Kleid. 4 B 7198 – DAMENGRÖSSEN 32, 34, 36, 38, 40 Zoll Brustumfang. 4 B 7199 – FRÄULEIN GRÖSSEN 14, 16, 18, oder 20 Jahre; 32, 34, 36, 38 Zoll Oberweite. Die Mode ist einfach, aber die Interpretation ist individuell, während dieses Kleid aus dem sehr modischen, schweren und reinem Seiden-Kanton-Krepp alle geschätzten Stildetails der Mode verwendet, zeigt es dennoch in ihrer Anwendung die ungewöhnliche Originalität von Andrei Costa, seinem französischen Designer. Beachten Sie, wie geschickt das am Taillenrücken angenähte Cape gearbeitet wurde, um die Schönheit der reizvollen geschwungenen Linie der Frau zu bewahren, wie sich die Schoßfront unter der weich gesteckten Hüftpasse verliert, wie Schleifen, die von neuartigen Stecknadeln gehalten werden, an der Schulter und der Hüfte angebracht sind, um einen Hauch von Weiblichkeit zu verleihen, sehen Sie die weichen Raffungen an den Schultern. Sie müssen zugeben, dass Sie so etwas noch nie gesehen haben und schon gar nicht zu einem so niedrigen Preis. Es ist ein Kleid, das Sie tragen und tragen und tragen werden, weil es so charmant ist, so geeignet für jede Gelegenheit, so frei von „Aufdringlichkeit“ und doch so kleidsam. Das Material ist der letzte Schrei in dieser Saison! Ein unschlagbarer Wert zu diesem niedrigen Preis. FARBEN: Schwarz, Manila Braun (dunkel) oder Rubinrot (dunkles Weinrot). Bitte geben Sie Größe und Farbe an. Siehe Größenskala auf Seite 78. Sparpreis, frankiert… 7,98 $. CHICAGO MAIL ORDER CO., Chicago, Ill. Bestellen Sie nur in den Größen, Farben und Materialien des Katalogs. Seite 72

P. 73

(A) 4 B 7152—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust. 4 B 7153—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. If you "hitch your wagon to this Star" Bargain good fortune is in store for you, for it's mighty unusual to get a smartly tailored two-piece ensemble of popular All Wool Tweed and printed and plain Rayon Flat Crepe for so very little. Coat has collar of Mountain Lamb fur; rayon pipings. Sleeveless dress has pleats below front yoke. Wonder value! COLOR—Tan as illustrated. Please state size. See size scale on Page 78. Economy price, Postpaid… $5.98. (B) 4 B 7168—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44 ins. bust. 4 B 7169—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 ins. bust. Charmingly wearable from dawn until dark is this chic frock of light weight All Wool Crepe Georgette, with a pretty silk georgette jabot, and ecru lace outlining the throat. Tucks on shoulders and on front hipband. Skirt flares at front and has a modish cascade on side. All 'round belt ties at back. Very fine value. COLORS—Navy Blue with Tan, or French Beige Tan with Lighter Tan. Please state size and color. See size scale on Page 78. Economy price, Postpaid… $6.98. (C) 4 B 6208—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 4 B 6209—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. Milady! Your wardrobe may contain many lovely, fashionable dresses, when frocks like this, of heavily-weighted All Silk Flat Crepe may be bought for so little. Has youthful, graceful, modish lines, with tucks, shirring, a jabot, and a rose. All 'round belt with slide. Skirt flares below a tucked front hipband. COLORS—Rubytone (as illustrated), or Monet Blue (bright deep blue), both with Eggshell. State size and color. See size scale on Page 78. Economy price, Postpaid… $5.98. (D) 4 B 7186—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 4 B 7187—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. Unlike any other dress this season - - - a rich-looking, chic frock of very fine quality, heavily-weighted All Silk Satin. Tucked vestee and jabots are of contrasting Silk Hat Crepe. Shirrings, buttons, and flares at front; sashes in back. Priced very low! COLOR—Black, or Monet Blue (bright deep blue) both with Eggshell. Please state size and color. See size scale on Page 78. Economy price, Postpaid… $4.98. (E) 4 B 7174—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 4 B 7175—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. Style-Queen styles are never "static" - - - everyone "comes through" with the life that is Fashion - - - see how full of zest is this frock of Rayon Flat Crepe Interwoven With Cotton, with its split, button-trimmed cape forming shirred ties and Jabots at the front. Waistline shirrings, buttons, and back sashes. Graceful flares. Marvelous value. COLORS—Queen Blue with Tan, or French Beige Tan with Lighter Tan. Please state size and color. See size scale on Page 78. Economy price, Postpaid… $3.98. (F) 4 B 6258—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 ins. bust. "No more exorbitant dress bills for me", you larger women will say, when you see that a stylish dress like this one may be had for such a small sum! It's made of fashionable Rayon Flat Crepe Interwoven With Cotton, and has a soft, flaring, scalloped and embroidered-edged jabot with neat buttons. Skirt flares gracefully below tucked front hipband. Back sashes. An outstanding bargain at this economy price. COLORS—French Beige Tan, or Black. State size and color. See size scale on Page 85. Economy price, Postpaid... $4.98. (G) 4 B 7190—WOMEN'S SIZES—32, 34, 38, 38, 40, 42, 44 bust only. 4 B 7191—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. When you see this catalog with such enchanting frocks as this priced so unquestionably low, you've solved the problem as to how your well dressed neighbor can afford so many beautiful dresses. Of heavily-weighted All Silk Crepe Back Satin "shirred", "buttoned," and "bowed" in the latest mode. Ecru lace vestee; fancy pin. Skirt-front flared. Belt ties in back. COLORS—Black, or Rubytone (dark wine). State size and color. See size scale on Page 78. Economy price, Postpaid… $6.98. (H) 4 B 6232—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44 bust only. 4 B 6233—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 ins. bust. Soft, figure-flattering lines, and rich materials throughout, proclaim this frock "De Luxe". Of fine quality, heavily-weighted All Silk Canton Crepe with contrasting Silk Georgette and lace. Flared, wraparound overskirt. Back sashes. Wonder value! COLORS—Manila Brown with Tan (as illustrated), or Black with Tan. Please state size and color. See size scale on Page 78. Economy price, Postpaid… $9.88. CHICAGO MAIL ORDER CO., Chicago, Ill. For Descriptions see Opposite Page. Page 73

P. 74

PARIS STYLES in Charming Variety. 4 B 6214—WOMEN'S SIZES—32, 34, 36, 38, 40 ins, bust only. 4 B 6215—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 inches bust. Capes are popular. Youthful! The last word in modishness! Of heavily weighted All Silk Flat Crepe with pleats on skirt-front; all 'round belt. COLORS—Monet Blue, or French Beige Tan. Please state size and color. See size scale on Page 78. Postpaid… $6.98. 4 B 7032—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44, 46 inches bust… $2.97. 4 B 7061—STOUT SIZES—39, 41, 43, 45, 47, 49, 51, 53 ins. bust. Postpaid… $3.49. Don't miss this bargain! Of pretty printed Rayon Flat Crepe, with plain bandings and pipings, and vestee with faggoting. Skirt flares beneath points on skirt-front; sides also flare. Belt ties at back. COLOR—Navy Blue with Tan; contrasting print. 4 B 7150—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust. 4 B 7151—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 ins. bust. The very important two-piece ensemble! Of popular, woven Cotton Tweed. "Jaboted" waist of Cotton Broadcloth. Remarkable value. COLOR—Tan Tweed mixture. Please state size. Size scale, Page 78… $2.98. 4 B 7166—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44 inches bust only. 4 B 7167—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 inches bust. A smart, practical frock fashioned in surplice style, of light weight All Wool Crepe Georgette, with wrap-around effect skirt. Collar has Frenchy "Saw-tooth" edge. Fancy buttons. Back sashes. COLORS—French Beige Tan, or Navy Blue. State size and color. See size scale Page 78. Postpaid… $5.98. 4 B 7182—WOMEN'S SIZES—32, 34, 36, 38, 40 inches bust only. 4 B 7183—MISSES' SIZES—14 to 20 years; 32 to 38 bust only. Dressy! Of Rayon Satin interwoven with Cotton. Embroidery-edged Ecru lace yoke and cuffs. Front flare. Back sashes. COLORS—Rubytone, or Black, both with Tan. State size and color. See also size scale on Page 78. Postpaid… $3.98. 4 B 6224—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44 bust only. 4 B 6225—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 ins. bust. Elegant frock of heavily-weighted All Silk Canton Crepe. Ecru lace vestee; fancy pin. Back sashes. A Star Bargain! COLORS—Black, or Manila (dark) Brown. Please state size and color. See size scale on Page 78. Postpaid… $7.98. 4 B 7033—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, 44, 46 bust. This jaunty dress will be a welcome addition to any woman's wardrobe! Nicely tailored of Cotton Heather Tweed, with tan and red tie effect. Red slide. Pleats on skirt-front. Wonder value! COLOR—Reindeer Tan. Please state size. Economy price, Postpaid… $1.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 74

P. 75

CORRECT COLOR and STYLE for Every Type. 4 B 6216—WOMEN'S SIZES — 32, to 40 bust. 4 B 6217—MISSES'—14 to 20 years; 32 to 38 ins. bust. As beguiling a frock as any of our artists ever sketched! And a bigger bargain than you've ever seen before! Of heavily-weighted All Silk Flat Crepe, with softly gathered, scalloped, picoted collar, and looped. pin-decked tab. Back plain, except for sashes. COLORS—Marron Glace (as illustrated), Navy Blue, or Greenwood (dark green). State color, bust and hip measures. Dress lengths, Page 78. Postpaid… $6.98. 4 B 6210—WOMEN'S SIZES—32 to 40 bust. 4 B 6211—MISSES'—14 to 20 yrs.; 32 to 38 bust. One of the greatest values in this catalog. Of heavily-weighted All Silk Flat Crepe, with adorable "bib" and cuffs of all-over ecru lace; "tie" collar. Flares below front hipband. All around belt with buckle. COLORS—Cricket Green (as illustrated), or Rubytone (dark wine). State color, bust, and hip measures. See Page 78 for dress lengths. Price… $5.98. 4 B 6228—WOMEN'S SIZES—32 to 44 bust. 4 B 6229—MISSES' SIZES—14 to 20 yrs.; 32 to 38 bust. Cape-back style. Of heavily-weighted All Silk Canton Crepe. Contrasting chainstitch embroidery. Special! COLORS—Navy, Rubytone, or Hawaiian Brown, all with Tan. State color, bust and hip measures. Lengths on page 78. Price… $9.85. 4 B 6202—WOMEN'S SIZES—32 to 40 bust. 4 B 6203—MISSES—14 to 20 years; 32 to 38 inches bust. Exclusive Cape Model. So new and captivating it will ingratiate itself to any style-adoring woman. And it's wonderful value! Of heavily-weighted All Silk Crepe Back Satin. Revers and lining of bows, in flesh color. Back plain, with sashes. COLORS—Black (as illustrated), or Rubytone (dark wine). State color, bust and hip measures. Dress lengths, Page 78… $7.98. 4 B 7180—WOMEN'S SIZES—32, 34 36, 38 or 40 inches bust. 4 B 7181—MISSES' SIZES—14, 16, 18, 20, yrs.; 32, 34, 36, 38 bust. Exceptional value! Of Rayon Satin interwoven with strengthening cotton. Back plain except for belt. Two-tone bow. COLORS—Black (as illustrated), or Queen Blue (medium blue), both with Eggshell Tan. State color, bust and hip measures. Lengths, Page 78… $3.98. 4 B 7023—WOMEN'S—32 to 46 bust. A "Star" Bargain - - - value that's rare as a comet! A thoroughly charming, dressy frock of Half Rayon Flat Crepe, lustrous and durable. Shirred Jabot and cuffs, tucked hipband and flares in front. Sash ties in back. COLORS—Queen Blue (as illustrated), or French Beige Tan. State color, bust, hip measures. Postpaid… $2.98. 4 B 7052—WOMEN'S—32 to 46 bust. A "chummy" sort of frock - - - trim, practical, informal, and "ever ready" for any jaunt. Of good Quality knitted Cotton Balbriggan Jersey. Plain back. Black imitation leather belt. COLOR—Muscatel Wine (as illustrated), or Reindeer Tan. State color, bust, and hip measures. Economy price, postpaid… $1.98. CHICAGO MAIL ORDER CO. Chicago, Ill. Page 75

P. 76

(A) 4 B 6248—WOMEN'S SIZES—32 to 40 ins. bust. 4 B 6249—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Adorable Street or Party Frock. A "dream" of a frock! Of All Silk Georgette, sheer as a shadow, but substantial as reality! Entrancingly taped and flared! Long sleeves and a matching rayon broadcloth slip included. (See both views.) COLORS—Deep Coral Rose (as illustrated), Black, or Queen Blue. State color, bust and hip measures. See dress lengths on Page 78… $9.85. (B) 4 B 6206—WOMEN'S SIZES—32 to 40 inches bust. 4 B 6207—MISSES' SIZES—14 to 20 years; 32 to 38 bust. With 'Kerchief "Bib". Cleverly Parisian! - - - note the bit of flattery in the softly crushed handkerchief "bib"! Of All Silk Crepe Back Satin, with bonnaz embroidery. Front flares. Belt ties in back. COLORS—Black with Imperial Green (as illustrated), or Salvador (dark brown with slight bronze tone) with Tan. State color, bust and hip measures. Dress lengths on Page 78… $9.85. (C) 4 B 7184—WOMEN'S SIZES 32 to 40 inches bust. 4 B 7185—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Of Shimmering Satin! Beaucoup de chic! Captivating frock of heavily-weighted All Silk Satin, with contrasting pipings and bow-facings. Shirring. buttons, and flares, in front. Back sashes. A "pre-war" bargain. COLORS—Monet Blue with Eggshell (as illustrated), or Black with Eggshell. State color, bust and hip measures. See dress lengths on Page 78. Economy price, Postpaid… $4.98. (D) 4 B 7160—WOMEN'S SIZES—32 to 40 inches bust. 4 B 7161—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Jaunty Jersey Frock. It's what the Parisienne would call a frock "sans gene" - - - without constraint - - - easy - - - informal! Of warm All Wool French Spun Jersey, with flared sides and back-tying belt. Big value! COLORS—Tan with Brown (as illustrated), or Queen Blue with Darker Blue. Please state color, bust and hip measures. See dress lengths on Page 78. Price, Postpaid… $3.97. (E) 4 B 6271—STOUT SIZES—37 to 53 inches bust. So Slenderizing! One of the most brilliant and ingenious slenderizing creations you or we have ever seen! Note its subtle concealment of body fullness, that simultaneously achieves grace! Of heavily-weighted All Silk Canton Crepe. Ecru lace vestee and trim. Front flares and pleats. Back sash ends in bow at side. COLORS—Navy Blue, Manila Brown (dark brown), or Black. State color, bust and hip measures. See dress lengths on Page 85. Price… $9.98. (F) 4 B 7156—WOMEN'S SIZES—32 to 40 inches bust. 4 B 7157—MISSES' SIZES—14 to 20 years; 32 to 38 bust. A "Star" Bargain! A frothy "whipped cream" sort of frock is a "maybe" in your wardrobe - - - but a "bread and butter" frock like this is a "must"! This sturdy, practical one of All Wool Tweed with flannel trimmings, is very chic, too - - - and a "Star" Bargain! Front pleats. COLOR—Reindeer Tan (as illustrated). State bust and hip measures. See dress lengths. Page 78… $2.98. (G) 4 B 7178—WOMEN'S SIZES—32 to 40 inches bust. 4 B 7179—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Satin and Velvet! "Seads" of smartness! Of heavily-weighted All Silk Crepe Back Satin with Chiffon Velvet front-collar, hip-band, skirt panel, bows. Lace-trimmed tan georgette vestee. Faggoting. Front dares. Back-tying belt. A bargain! COLORS—Rubytone (dark wine) as illustrated, or Black. Please state color, bust and hip measures. Dress lengths on Page 78. Postpaid… $7.97. (H) 4 B 6230—WOMEN'S SIZES 32 to 44 inches bust. 4 B 6231—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Silk Canton Crepe. Fascinatingly styled! Of heavily-weighted All Silk Canton Crepe, with tucked vestee of Georgette. All around hipband has folds in front. Front pleats. Side flares. Back sashes. COLORS—Manila Brown (dark brown) with Tan (as illustrated), or Black with Flesh. Please state color, bust and hip measures. See dress lengths on Page 78. Postpaid… $8.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 76

P. 77

Today, FASHION DECREES HARMONY in Dress! Today, harmony is the very "soul" of fashion! And here we demonstrate, in the pictured ensemble, how inexpensively and easily you can achieve harmony in dress by consulting this catalog, which offers a diversity of smart ensemble possibilities at lowest prices. Our catalog lines and color selections are made to help you select your ensembles easily and correctly. THE BAG, 4 T 15249, $2.98, See Page 151; STOCKINGS, 4 M 4000, $1.00, See Page 179; THE GLOVES, STYLE "N", 79c, See Page 159; SHOES, 4 J 574, $3.00, See Page 217; THE HAT, 4 A 1802, $2.48, See Page 69; NECKLACE, Style (B), $1.19, See Page 128. START YOUR ENSEMBLE BY SELECTING THIS CHIC FROCK. 4 B 7192—WOMEN'S SIZES—32, 34, 36, 38, 40, 42, or 44 inches bust. 4 B 7193—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 inches bust. When a frock is made the "piece de resistance" or the "base" of a costume, it achieves the importance of the foundation of a house! From that frock the resourceful feminine "builds" the ensemble, creating a harmonious whole. And here is a dress so fashion-sound that the success of the ensemble is almost inevitable! Not only is it new, and "saturated" with style, but it's individual and distinctive. Fashioned of heavily-weighted All Silk Crepe Back Satin, with an adorable "bib" collar of contrasting double georgette, notched in front and looped in back, a shirred skirt-panel that dispels a sometimes unpleasant line, full flares all around, a modish narrow belt with a slide. Shirring, and buttons on sleeves. Incontestably beautiful - - - and priced much lower than it deserves to be. COLORS—Black with Green, Salvador (dark brown with a slight bronze tone) with Tan, or Rubytone (dark wine) with Tan. Please state color, bust and hip measures. See dress lengths on Page 78. Economy price, Postpaid… $8.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 77

P. 84

CHOICE, any dress on this Page $7.77 each, POSTPAID. Greatest Values in 16 Years. (A) 4 B 6242—WOMEN'S—32 to 44 bust. 4 B 6243—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Absolutely "up to the last notch" in style - - - and yet its price is "pre-war." Charmingly made of heavily-weighted All Silk Canton Crepe, with pin-decked collar-jabot, softly bloused dress-top, tucked hipband, cascading pin-adorned loose drape, and flares, all in front. Back sashes. Amazing value. COLORS—Black, or Queen Blue. Please state color, bust and hip measures. See dress lengths on Page 83. Price, Postpaid… $7.77. (B) 4 B 6238—WOMEN'S SIZES—32 to 44 bust. 4 B 6239—MISSES' SIZES—14 to 20 years; 32 to 38 bust. An alluring frock - - - a "tempting" bargain! Of heavily-weighted All Silk Crepe Back Satin, with a flattering vestee of Eggshell georgette crepe, a pin-tucked surplice meeting a softly tied bow, front pleats, and side flares. Back sashes. A bargain. COLORS—Black, or Manila (dark brown). Please state color, bust and hip measures. See dress lengths on Page 83. Economy price, Postpaid… $7.77. (C) 4 B 6244—WOMEN'S SIZES—32 to 40 inches bust. 4 B 6245—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Captivatingly French in style! New! but priced as low as it might have been priced before our soldier boys went to France. Of heavily-weighted All Silk Georgette, with ecru lace. Rayon broadcloth slip. Sash ties. COLORS—Navy, French Beige Tan, or Imperial Jade Green (medium green). Please state color, bust and hip measures. See dress lengths on Page 83. Economy price, Postpaid… $7.77. (D) 4 B 6240—WOMEN'S SIZES—32 to 44 inches bust. 4 B 6241—MISSES' SIZES—14 to 20 years; 32 to 38 bust. A 1914 price on a 1931 frock! And a frock utterly lovely though simple. Of All Silk Flat Crepe, with Eggshell-colored Georgette Crepe vestee and lace-trimmed collar and cuffs. Front flares and pleats, and tucks. COLORS— Black, Rubytone (dark wine), or Greenwood (dark green). State color, bust and hip measures. See dress lengths on Page 83. Economy price, Postpaid… $7.77. (E) 4 B 6236—WOMEN'S SIZES—32 to 40 inches bust. 4 B 6237—MISSES' SIZES—14 to 20 years; 32 to 38 bust. Most decidedly smart, and trimly trig! Most delightfully warm, and superior value! Of Rayon-flecked All Wool Covertcloth. Front pleats, seamings, and self-material points. A real "service" dress - - - at a real "pre-war" price. COLORS—Navy Blue, Reindeer Tan, or Rubytone (dark wine). Please state color, bust and hip measures. See dress lengths on Page 83. Economy price, Postpaid… $7.77. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 84

P. 85

New "SLIM-FASHIONED" (Reg. U. S. Pat. Off.) FROCKS Bring FASHIONABLE THRIFT to LARGER WOMEN. Sizes 37 to 53 Bust. 4 B 6266—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. Outstanding Value! The larger woman has become so used to always "being out of luck" when it comes to clothes - - - that oftentimes she endangers her health by diet, or becomes indifferent to her good appearance. Why do that? when taking a few moments to write out and send an order, enclosing a money order for this very moderate sum, will bring her such charming garments as this delightful dress of heavily-weighted All Silk Crepe Back Satin, a "Star Bargain" - - - a surprise we've specially arranged for her. It's pleasingly and becomingly slenderizing, with a contrasting Silk Georgette vestee and collar with pleated ruffle. Dull bands of the material, reversed, form the cuffs and outline the revers. Pleats and flares on skirt-front; back sashes. Biggest value in years. COLORS—Black, or Manila (dark) Brown, both with Tan. Please state size and color. See dress lengths below. Price, Postpaid… $7.98. 4 B 6260—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. Latest Style Touches. A flaring jabot on the surplice style waist, tapering hip-band with bow, and flared skirt-front, are popular style features we've granted to the larger woman, cleverly utilizing them so as not to add a single pound to her appearance. The dress is of a lovely new fabric, Permanent Flock Dot Rayon Flat Crepe, with ecru lace at the neck; plain-colored pipings. Novelty pin; back sashes. Very good value at this low price. COLORS—Navy Blue, or Manila (dark) Brown. Please state size and color. See dress lengths below. Economy price, Postpaid… $4.98. 4 B 6272—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. Grace and Elegance! Its waist is very becoming, trim, and slenderizing, as the stout woman would have it, with chainstitched contrasting Canton Crepe collar and cuffs - - - but in its skirt one sees those fashion-touches which are never absent in "SLIM-FASHOND" models. The dress is of rich looking, fashionable, heavily-weighted All Silk Canton Crepe, and note how the skirt, dropping from a snug-fitting all around hipband that ties at left, smoothly encases the upper limbs, wraps over at front to allow the extra fullness the stout woman wants, then "flares" toward the bottom, making milady's legs look more slender. Excellent value! COLORS—Black, Navy Blue, or Manila (dark) Brown, all with Tan. State size, color. See dress lengths at left… $9.98. Lengths for Stout Dresses. Lengths on stout dresses, measuring from back of neck to bottom of skirt. Bust… 37, 39, 41, 43, 45. Length… 44, 44, 45, 45, 45. Bust…… 47, 49, 51, 53. Length…… 45, 47, 47, 47. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 85

P. 88

Extra Sizes But NO EXTRA COST—37 to 53 Bust. 4 B 6267—STOUT SIZES—37 to 53 bust only. Fashionable! "Those days are gone forever" when the stout woman had to be content with makeshift styles! Now the newest, most becoming styles are available to her - - - and what styles! Consider this ultra-modish slenderizing frock of rich-looking, heavily-weighted All Silk Crepe Back Satin. Note the surplice front with its side rever and crossover ecru lace vestee, the tapering front hipband, and the gracefully flared wraparound skirt-front. Pleated trim. Back plain with sashes. COLORS—Black, or Manila (dark) Brown. State color and size. See dress length panel on Page 85. Economy price, Postpaid… $9.98. 4 B 6269—STOUT SIZES—37 to 53 ins. bust. Slenderizing! It's individual, smart, slenderizing, and great value - - - everything the stout woman desires. Fashioned of heavily-weighted All Silk Flat Crepe, with ecru lace crossover, button-trimmed tan georgette vestee, novel front hipband, and pleated skirt-front that all tend to give the figure greater height and less "width." Pleated trim on cuffs and "bowed" revers. Back plain, with sashes. Buckle-trimmed belt. COLORS—Black, Navy Blue, or Manila (dark) Brown. Please state color and size. See dress length panel on Page 85. Economy price. Postpaid… $8.98. 4 B 6265—STOUT SIZES—37 to 53 bust only. Lovely Style. Why worry, Milady Stout, just where you "tip the scales"? when it's possible for you to hide surplus pounds, and dress so becomingly for so little! And this frock will achieve slenderness for you much more effectively than many priced higher elsewhere. It's styled of lovely, super-quality, heavily-weighted All Silk Satin, with grace-giving surplice closing and flared side rever. Ecru lace vestee Self-material loops. The diagonal lines of the tucked, tapering front hipband and flared, closed skirt-cascade, create an illusion of slimness. Fancy trimming pins. Back plain with sashes. A very charming, inexpensive dress. COLORS—Black, or Middy (dark) Blue. Please state color and size. See dress length panel on Page 85. Economy price, Postpaid… $7.98. 4 B 6273—STOUT SIZES—37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust only. Smart - - - Big Value! The stout woman who wears this handsome frock of heavily-weighted All Silk Georgette will "not choose to run" when she sees critical eyes surveying her, but will welcome scrutinizing glances with assured satisfaction. And yet, being a "Star Bargain" it's not an expensive dress, either. Its frills and foibles are skillfully executed. Ecru lace vestee and picot-edged, scalloped rever collar are slenderizing and "softening." Gracefully flared skirt-front, soft folds from beneath a Pointed yoke. All 'round belt with novelty buckle. Inverted tucks. Back plain. Matching rayon broadcloth slip is included. COLORS—Black, or Navy Blue. Please state color and size. See dress length panel on Page 85. Economy price, Postpaid… $9.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 88

P. 89

Captivating MISSES' FROCKS. LOWEST PRICES! When You Buy for Cash You Buy for Less. 4 B 6293—MISSES' SIZES—14 to 20 years; 32 to 38 inches bust only. Stunning Two-piece Ensemble. Not a bit of it that isn't adorable. A beautiful yet practical ensemble of super-quality, heavily-weighted All Silk Satin. The All Silk Flat Crepe waist of the sleeveless frock has a pleated jabot. Smartly tucked front hipband and coat. Gracefully pleated and flared skirt-front. Back plain. All 'round belt. And so very inexpensive. COLORS—Black, or Monet Blue (bright deep blue), both with Eggshell. State color, bust and hip measures. See dress length panel above, at right… $7.98. Misses' Dress Lengths. Age… 14, 16, 18, 20 years. Bust… 32, 34, 36, 38 inches. Lengths… 41, 42, 43, 43 inches. Measured from back of neck to bottom of skirt. Dipped hemline dresses will be longer. Dips are in addition to lengths above. EXQUISITE PARTY FROCK—Designed by Andree Costa. 4 B 6295—MISSES' SIZES—14, 16, 18, 20 years. Bust… 32, 34, 36, 38 inches. Back length… 47, 48, 49, 49 inches. Replete With Charming Feminine Details! The success of her first "prom" or party - - - those always-remembered events - - - depend so much on what a girl wears, that Andrea Costa, our Paris designer has created this ravishing frock for the "sweet young thing," leaving nothing to be desired! A perfectly enchanting creation, of heavily-weighted All Silk Crepe Back Satin that shines like crystal, with the décolleté bodice shirred and fitted, flowing into a grace-giving peplum, which, like the skirt has bands of filmy net. Rosettes and a large picot-edged butterfly bow finish it exquisitely. Skirt is three inches longer than street frocks, as formal skirts must be, with 3 in. back dip in addition. COLORS—Ivory White, Peach, or Turquoise (greenish) Blue. State color, bust and hip measures. See dress lengths above. Price, Postpaid… $9.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 89

P. 92

UNUSUAL CHIC for the MISS—UNUSUAL VALUE, TOO. 4 B 6287—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 inches bust only. A youthful, engaging Paris-favored caped frock with style-appeal for every American Miss. Fashioned of very popular, heavily-weighted All Silk Canton Crepe, with contrasting revers. Double-breasted effect on front; belt with slide. Wide box pleats all 'round. Really unusual value. COLORS—Monet Blue (bright deep blue), or Black, both with Eggshell. Please state size and color. See dress lengths on Page 90. Economy price, Postpaid… $7.98. 4 B 6279—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 inches bust only. Young beauty worshippers will take this adorable frock "right under their wings!" Fashioned of Velveteen, with Tan Rayon Flat Crepe softly outlining the throat. Ecru lace collar and cuffs, rose, and novelty pin trimmings. Skirt flares below shirred front hip-band. Back sashes. A Star Bargain. COLORS—Rubytone (dark wine), or Monet Blue (deep bright blue), both with Tan. Please state size and color. See dress lengths on Page 90. Price, Postpaid… $6.98. 4 B 6294—MISSES' SIZES—14, 16, 18, 20 years; Sizes… 32, 34, 36, 38 bust. Back Lgth... 46 47 48 48 inches. Lovable Party Frock. The kind of party frock to bring Prince Charming to a girl's feet! A frock that will make admiring eyes seek her often at the party or dance. Of fashionable, heavily-weighted All Silk Flat Crepe, with picot-edged tier upon tier in front, and flared, dipped back, set off with a bow. Shirrings at shoulders, tucks on waist-front, and two lovely flowers. An inch longer in front than our street frocks, and dips 4 inches lower at back. Excellent value! COLORS—Peach, White, or Turquoise (greenish) Blue. State size and color. See dress lengths above… $7.98. 4 B 6830—MEDIUM SIZES. Dress shields of Rubberized Nainsook. COLOR—White… 13c postpaid. CHICAGO MAIL ORDER CO. Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 92

P. 93

(A) 4 B 6312—JUNIOR SIZES—13, 15, 17, 19 yrs.; 31, 33, 35, 37 bust. You'll "fall in love at first sight" with this debonair yet practical frock of All Wool Kasheen, with ultra-modish front bolero and cuffs outlined with looping, and a contrasting Silk Flat Crepe bow. Kick pleats and flares on skirt below front hipband. Back plain; all 'round belt. Economy priced! COLOR—Natural Gray with brown (as illustrated). Please state size and color. See dress lengths on Page 95. Economy price, Postpaid… $5.98. (B) 4 B 6307—JUNIOR SIZES—13, 15, 17, 19 years; 31, 33, 35, 37 bust. A new-fashioned peplum frock, with old-time charm - - - a lovely, youthful creation of Rayon Flat Crepe Interwoven With Cotton, with circular peplums above the flared, tucked skirt, and matching flares on sleeves, its slim waist beautified by a scalloped, embroidery-edged collar of Allover Lace drawn through button holes - - - and novelty buttons. Rare value. COLORS—Queen Blue with Tan, or French Beige Tan with Lighter Tan. Please state size and color. See dress lengths on Page 95. Economy price, Postpaid… $3.98. (C) 4 B 6291—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 bust only. Contrasting chainstitching and a self material bow and streamers, were all this lovely basque style frock so flattering to youthful figures, required to make it utterly adorable. Of good quality heavily-weighted All Silk Satin. Skirt flares gracefully in front. Sashes from sides tie in back. All silk, beautiful, and so inexpensive. COLORS—Black, or Rubytone (dark wine). State size and color. See dress lengths on Page 90. Economy price, Postpaid… $5.98. (D) 4 B 6276—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 bust only. Easy, informal, "at your service," yet without that look of being created for utility purposes only - - - a very interesting sports, school, or service frock of All Wool French Spun Jersey, an epoch-marking "Star" bargain at this, the lowest price ever, even before the World War. Contrasting bandings, kick pleats in skirt front; back sashes. A warm, good looking dress. COLORS—Oakwood Brown with Tan (as illustrated), also Queen Blue with Lighter Blue. Please state size and color. See dress lengths on Page 90. Price, Postpaid… $2.98. (E) 4 B 6292—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 bust only. In Fashion's sunshine they bask, these basque-style frocks that youth wears so entrancingly. And this one is really quite elegant, being made of heavily-weighted All Silk Crepe Back Satin, with charming White Silk Flat Crepe collar and cuffs with three-tone ruffles and stitching. Loops and knotted streamers match the ruffling. Skirt flares in front; back sashes. Splendid value. COLORS—Black, or Rubytone (dark wine), both with contrasting colors. State size and color. See dress lengths on Page 90. Economy price, Postpaid… $7.98. (F) 4 B 6289—MISSES' SIZES—14 to 20 yrs.; 32, 34, 36, 38 ins. bust. She'll put her personality across as sweetly simple and demure, the maid who's clad in this frock of Rayon Satin Interwoven With Cotton, with lace-edged collar, cuffs, and streamers of contrasting Rayon Flat Crepe. It's just that kind of frock. The waist blouses in front, and the skirt is shirred below the pointed front hipband. Back sashes. Economy-priced for the young girl's pleasure. COLORS—Monet Blue, or Black, both with Tan. Please state size and color. See dress lengths on Page 90. Economy price, Postpaid… $3.98. (G) 4 B 6285—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 bust. A Paris success --- flattering and wearable --- reproduced for the American "Jeune Fille." Of heavily-weighted All Silk Flat Crepe, with loose bolero front, and contrasting monk's collar and bow of Silk Georgette. Pleats and flares below pointed front hipband. Belt with slide ties in back. Excellent value. COLORS—Rubytone (as illustrated), or Black, both with Tan. Please state size and color. See dress lengths on Page 90. Economy price, Postpaid… $7.98. (H) 4 B 6278—MISSES' SIZES—14 to 20 years; 32, 34, 36, 38 ins. bust. A warm, ultra-fashionable, serviceable All Wool Tweed two-piece ensemble with a collar of Mountain Lamb fur - - - why it's simply phenomenal value at this very low price! Sleeveless dress has top of Rayon Flat Crepe, with skirt flaring beneath pointed front hipband. Rayon flower on coat lapel. Two pockets. COLORS—Oxford (Black and White) with Red, (as illustrated), or Reindeer Tan with Eggshell. State size and color. See dress lengths on Page 90. Economy price, Postpaid… $4.98. CHICAGO MAIL ORDER CO., Chicago., Ill. Page 93

P. 94

LOVELY NEW STYLES for MISSES. PRICED TO SAVE. (A) 4 B 6296—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 bust. A "soft" sort of frock - - - because it's of sheer, filmy All Silk Georgette Crepe, the lovely fabric that is enchantingly feminine in itself! The picoted, shirred cape, the picoted "flary," pointed skirt and tier, the pin-tucked hipband, the bows - - - also give it alluring softness and femininity. Pretty pin. Sewed-in rayon broadcloth slip. Long sleeves included. COLORS—Queen Blue (as illustrated), Deep Coral Rose, or Black. Please state color, bust and hip measures. See dress lengths below. Economy price, Postpaid… $9.85. (B) 4 B 6290—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 bust. Its captivating collar is like a miniature shawl, lending colonial allure to this sweetly simple frock! Of brilliant, heavily-weighted All Silk Satin, with the cuffs of lace-edged georgette, and quaint yet modish matching collar drawn softly through buttonholes. Front "blousing" and pleats. Back sashes. A frock that will win you - - - biggest value in years. COLORS—Black with Flesh, or Rubytone (dark wine) with Tan. Please state color, bust and hip measures. See dress lengths below. Economy price, Postpaid… $5.98. (C) 4 B 6288—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 bust. Feminine eyes will light with pleasure on seeing this bewitching frock of heavily-weighted All Silk Canton Crepe. Has a beguiling short tape that flutters joyfully in back. Collar and tuffs of ecru allover lace, adroit shirrings to define a slim waistline, godets in the skirt and a sash that ties girlishly into a bow. Loving it is certain - - - wearing it flattering, and paying for it, easy indeed. COLORS—Rubytone (as illustrated), or Navy Blue. State color, bust and hip measures. See dress lengths below… $7.98. (D) 4 B 6311—JUNIOR SIZES—13, 15, 17, or 19 years; 31, 33, 35, or 37 inches bust. Every Junior miss should have a tweed frock - - - tweed is so practical and trig - - - doesn't crush or "muss" easily, wears and wears, and is cozily warm. This nonchalant frock of All Wool Tweed has dashing epaulettes a la Française! Rayon flat crepe collar, cuffs, bow, and pipings, and buttons decorate it. Side flares. Belt with slide. Wonderful value! COLORS—Tan with Red, or Queen Blue with Tan. Please state size and color. See dress lengths below. Price, Postpaid… $3.98. (E) 4 B 6313—JUNIOR SIZES—13, 15, 17, or 19 years; 31, 33, 35, or 37 bust. Clothes are vastly important to any woman - - - but to the miss in her "teens" clothes are "everything" - - - and she'll "O. K." everything in this frock! An adorably girlish dress of shiny Rayon Satin Interwoven with Cotton, with a two-tone collar, contrasting bow and tuffs that add "bushels" of becomingness, front dares, and a slide-trimmed belt. It's lovely! Its huge value! COLORS—Black with Eggshell Tan and Rose (as illustrated), or Monet (Bright deep) Blue with Eggshell Tan and Rose. Please state color and size. See dress lengths below. Economy price, Postpaid… $3.98. (F) 4 B 6283—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 bust. An irresistible frock, more irresistible because it's a "Star" Bargain! Fashioned of heavy-weighted All Silk Flat Crepe, with shoulder capelets and sleeve-ends strikingly decorated with contrasting inserts and chainstitch embroidery. Front pleats, side flares, and a sash that ties at one side. Biggest value in years. COLORS—Manila Brown with Tan (as illustrated), or Greenwood (dark green) with Light Green. State color, bust and hip measures. See dress lengths below… $5.98. (G) 4 B 6280—MISSES' SIZES—14, 16, 18, or 20 years; 32, 34, 36, or 38 bust. It's showered with "daintifying" touches - - - pleating at jabot-rever, cuffs, and skirt-front, an ecru allover lace vestee - - - a lace "flower" with a loop "stem," and a lace "hanky" - - all of which "do wonders" for this frock of Rayon Flat Crepe. But the real wonder is its very low price. Value like "before the war." COLORS—Flirt Red (as illustrated), or Queen Blue. State color, bust and hip measures. See dress lengths below… $3.98. (H) 4 B 6277—MISSES' SIZES—14, 16, 18 or 20 years; 32, 34, 36, or 38 bust. It's chic - - - but you can see that at a glance! Let us tell you then, that it's practical and durable, for it's made of sturdy Woven Cotton Suiting that wears famously, its tailored trimness softened by the Tan Rayon Flat Crepe collar, softly shirred, and the little "hanky" hat peeps from the heart-shaped pocket. Contrasting pipings. Flared in front. Belted all around. COLORS—Reindeer Tan (as illustrated), or queen Blue. State color, bust and hip measures. See dress lengths below… $2.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 94

P. 95

THRIFT Specials! GAY PARTY FROCK by Andree Costa. 4 B 6317—JUNIOR SIZES—13, 15, 17, 19 yrs.; 31, 33, 35, 37 bust; 46, 47, 48, 48 lgth. It might have stepped right out of Grandmother's old-fashioned album. And yet this ravishing creation by Andree Costa, is right up-to-the-minute to its very last stitch. Of weighted All Silk Taffeta, with the crisp finish, soft sheen, and famous "faint rustle." Cunning puffed sleeves and gay corsage with black velvet ribbon, "flary" skirt with wide band of misty net - - - all adorable. 5 ins. longer than our regular frocks, as is the mode's decree. COLORS—Peach, White, or Nile Green. Please state size and color. See dress lengths above. Price, Postpaid… $9.98. 4 B 6314—JUNIOR SIZES—13, 15, 17, or 19 years; 31, 33, 35, or 37 ins. bust. A "Star" Bargain in a delectable frock - - - one of our famed "STYLE QUEENS." Of heavily-weighted All Silk Crepe Back Satin, with back-tying throws, button-decked tab to "hold" soft shirrings, and graceful front flares. Charming pin. Dressy, voguish, real value, and not a thing to show soil. COLORS—Black, Rubytone (dark wine), or Marron Glace (deep cocoa tan). State color and size. See lengths at left… $5.98. 4 B 6308—JUNIOR SIZES—13, 15, 17, or 19 years; 31, 33, 35, or 37 bust. Paris is "awfully" fond of epaulettes and shoulder-capes such as this frock adopts, thus achieving great chic and style! It's of heavily-weighted All Silk Flat Crepe, with a flared and pleated skirt, two feminine bows, and an all around belt with slide. Captivating! Marvelous value at our economy price. COLORS—Navy Blue, Rubytone (dark wine), or French Beige Tan. Please state size and color. See dress lengths at left. Price, Postpaid… $5.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 95

P. 110

We Guarantee Perfect-fitting GARMENTS. Follow These Few Simple Measuring Instructions for Dresses, Coats, and Hats. Give us your exact measurements when ordering. Also state height and weight. Do not measure old garments. Measure over your dress. Be sure your tapemeasure has not twisted, shrunk, or stretched, and that you are using the low-inch end. Read it carefully. MAKE NO EXTRA ALLOWANCES. Please have someone take your measurements for you! Do not try to measure yourself, it is not necessary for you to make additional allowances in order to get coats and dresses large enough to fit you. We sell only correctly sized garments - - - no skimped sizes. All necessary allowances for a perfect fit are made in the patterns of our garments, which are designed by experts in the art of making garments that fit. They are scientifically correct to their proportions, conforming to standard figure-specifications based on our experience in selling to women. How to Take Bust Measurement. Pass tapemeasure entirely around body, over fullest part of the bust, well up under arms and over shoulderblades in back. Do not take measurement too tight; be careful tapeline does not slip down or twist, and that you use the low-inch end. Make no extra allowance - - give actual measure as on tapeline. How to Take Waist Measurement. Pass tape measure entirely around the body OVER DRESS at natural waistline. Do not allow tapemeasure to slip up or down, and do not draw it too tight. Be sure tapemeasure has not twisted, shrunk, or stretched, that you are using low-inch end, and read it carefully. Make no additional allowance - - - give actual measure. How to Measure Your Hips. Pass tapemeasure entirely around the body, OVER SKIRT, at fullest part of hips, about seven inches below the natural waistline, as indicated on illustration. Do not allow tapemeasure to slip up or down, and do not draw it too tight. Make no additional allowance - - - give actual measure as indicated on tapeline. Be sure that your tapemeasure has not twisted, shrunk, or stretched, and read it carefully. FOR DRESSES, take measure from base of neck, at back, to bottom of skirt as shown in illustration at right. Please have someone take this measurement for you. FOR SKIRTS, measure from natural waistline at front to length desired. OUR DRESSES are FURNISHED in these LENGTHS CORRECT for FALL and WINTER WEAR. DRESS LENGTHS FOR JUNOIRS. Junior Sizes… 13, 15, 17, 19 years, Bust Measure… 31, 33, 35, 37 inches, Lengths About… 41, 42, 43, 43 inches. DRESS LENGTHS FOR MISSES. Misses' Sizes… 14, 16, 18, 20 years, Bust Measure… 32, 34, 36, 38 inches, Lengths About… 41, 42, 43, 43 inches. DRESS LENGTHS FOR WOMEN. Women's Sizes… 32, 34, 36, 38, 40, 42, 44 inches bust, Lengths About… 41, 42, 43, 43, 44, 45, 45 inches. DRESS LENGTHS FOR EXTRA SIZES. Stout Sizes… 37, 39, 41, 43, 45, 47, 49, 51, 53 inches bust, Lengths About… 44, 44, 45, 45, 45, 45, 45, 47, 47, 47 inches. NAMES OF NEW COLORS AND WHAT THEY MEAN. Beige Clair… Light Blonde, Bermuda Green… Light Green, Biscay Nude… Medium Tan with Flesh Cast, Bisque Beige… Sand with Rose Tint, Bluglory… Bright Deep Blue, Blush Beige… Sand with Rose Tint, Boulevard… Dark Tan with a Bronze Cast, Cactus Rose… Medium Rose, Camel Tan… Medium Tan, Castilian Red… Bright Red, Cedar Tan… Dark Tan, Claret… Deep Wine Red, Coppersheen… Brown with Copper Cast, Coral Rose… Light Rose with Slight Peach Tint, Cranberry… Deep Red, Cricket Green… Dark Green, Crystal Beige… Light Tan with Flesh Cast, Dark Gracklehead Blue… Rich Medium Dark Blue, Dawn… Peach, Drapeau Blue… Rich Deep Royal Blue, Evenglow… Gray with a Rose Cast, Firenze Red… Deep Bright Red, Flirt Red… Bright Red, Florida Tan… Medium Tan, French Beige Tan… Medium Tan with Rose Cast, French Blue… Medium Copenhagen Blue, French Nude… Dark Flesh Shade, Gem Green… Medium Green, Greenwood… Dark Green, Gunmetal… Very Dark Gray, Hawaiian Brown… Medium Cocoa Brown, Hollywood Rose… Deep Reddish Rose, Imperial Jade Green… Medium Green, Jeanne D'arc Blue… Deep Bright Blue, Lake Green… Medium Bright Green, Leaf Brown… Medium or Cocoa Tan, Liberty Blue… Bright Deep Blue, Lido Sand… Light Sand, Lobster Red… Bright Red, Manila Brown… Dark Brown, Maracaibo… Dark Brown, Marine Blue… Light Navy Blue, Marron Glace… Deep Cocoa Tan, Middy Blue… Dark Blue, Monet Blue… Bright Deep Blue, Mother Goose Tan… Medium Tan, Muscatel Red… Reddish Wine, National Blue… Deep Bright Blue, Onionskin… Tan with Bronze Cast, Opal Rose… Medium Rose, Piecrust… Toast Tan, Queen Blue… Medium Blue, Reindeer Tan… Medium Tan, Rendezvous… Dark Tan with Slight Rose Cast, Romance… Light Tan with Gold Cast, Rosador… Light Tan with Rose Cast, Rose Beige Tan… Medium Deep Tan with Rosy Cast, Rosewood… Ecru with a Rose Cast, Rubytone… Dark Wine, Sable… Dark Tan, Salvador Brown… Dark Brown with Slight Bronze Tone, Spanish Wine… Popular Reddish Wine Shade, Spruce Green… Medium Green with Bluish Cast, Tulip Rouge… Rich Bright Rose, Villa Green… Medium Light Green, Winetone… Medium Wine. MEASURE YOUR HEAD this EASY WAY. A Correct Fit, easily obtained by following our Simple Measuring Instructions, gives your hat a smarter appearance. To get your headsize, draw a tapemeasure snugly around head as illustrated, (or better still, have someone do it for you). We mention in individual descriptions the exact headsize in which every hat comes, and only furnish the sizes we list, but our styles, sizes, and prices cover a complete range to satisfy everyone. If you wear your hair coiled low, take measure a trifle lower than otherwise. CHICAGO MAIL ORDER CO., Chicago, Ill. Our one-day service satisfies… try it! Page 110

P. 111

EVERYTHING to Dress Up Xmas Packages. 102-Piece Tag and Seal Set; 120 Feet Tinsel Cord; 60 Feet Ribbozene; 24 Sheets White Tissue; 9 Sheets Red Tissue; 8 Sheets Holly Wrapping Paper. ALL for 47c Postpaid. 4 U 14391—Christmas Wrappings, a colorful abundance at an amazingly low, economy price. Crisp white tissue paper, jolly holly paper, vivacious-looking red tissue paper, scarlet silky ribbozene, and shiny tinsel cord, also vivid tags, perky stamps, blithe cards, and saucy seals. Package contains an assortment of 102 tags, seals, cards, and stamps, 24 sheets of white tissue paper about 14 x 20 ins., 9 sheets of red tissue paper about 14 x 20 ins., 8 sheets of holly paper about 14 x 20 ins., 60 feet of bright red one-fourth inch silky ribbozene, and 120 feet of tinsel cord. Enough for the whole family to dress up their packages, and give them that holiday "air" at only a trifling cost. Economy price, Postpaid… All for 47c. 4 U 14387—15 Greeting Cards 35c. Exquisite Cards! Lined Envelopes! With just a card at Christmas, a friendship is fostered and good will kept alive! And with this assortment of high grade Christmas Greeting Cards, with matching envelopes with rich, colorful linings, you can remember 15 friends. Some cards are engraved, some printed, and all carry charming, dignified messages; all handsomely lithographed in colors and gold. From 4½ x 3½ to 5½ x 4¼ inches. Economy price, Postpaid… 15 for 35c. 250 Pieces for 27c, Postpaid. 4 U 14385—Everything imaginable to make those Christmas packages look as though Santa himself had wrapped them. You never knew before how many ways there were to express Yuletide cheer - - - this box contains them all. It is crammed to the top with Xmas Cards, tags, flowers, and seals for packages and envelopes, that you'll be proud to put on your gilts and letters, because they are of such lovely quality, printed from fine, handcut color engravings. There are enough in the box for the whole family, and the price is so low you won't even miss the small sum you spend for them. Price, Postpaid… About 250 for 27c. Xmas and New Year POSTCARDS. 4 U 14396—An excellent assortment consisting of twenty-five Christmas and New Year post cards, each different. All have gaily-colored designs; appropriate printed verses. Room on back for correspondence and address. Size about 5½ x 3½ inches. A real bargain at our low price. Price, Postpaid… 25 for 19c. Colorful XMAS FOLDERS EACH WITH ENVELOPE. 4 U 14365—These dainty, smooth white Christmas Cards in popular Folder Style, with colorful lithographed designs, and charming sentiments printed inside, are a real bargain at this very low price. Size about 3 x 4½ to 3⅞ x 4⅝ inches. All come with matching envelopes. Price, Postpaid… 18 for 32c. 21 DeLuxe GREETING CARDS 45c. Cards, Beautifully Etched and Lithographed in Colors. 4 U 14363—3 folders with reproductions of hand-etchings; matching envelopes; and 18 lithographed cards; each with envelopes to match. "Seasonable" sentiments on all. Sizes 3⅝ x 4⅞, to 3⅝ x 5⅞ inches. Price, Postpaid… 21 for 45c. 4 U 14389—When you sit down and make a list of all the relatives, friends, and acquaintances whom you wish to remember with a Yuletide greeting, you're amazed at the total. But you need not be dismayed at the cost, for here are pretty cards that radiate the spirit of the "good-old-fashioned Christmas," and cost amazingly little. They're cheerily lithographed, carry quaint, friendly, "seasonable" messages, and each card's envelope has a simulated lining created by a fancy printed design. Sizes 4⅞ x 3⅞ inches. Wonderful value. Economy price, Postpaid… 20 for 29c. 4 U 14470—What You Need! For Wrapping Packages. Your gift packages will be attractive if you wrap them neatly in this good quality Tissue Paper. Assortment includes 15 sheets white, 10 red, and 10 green, each sheet measuring 20 x 30 inches. Priced low. Price, Postpaid… 35 sheets 19c. 4 U 14420—Assorted Ribbonzene. Gives Your Packages a Holiday Appearance. For just a trifling sum you can get enough cheery, attractive cord to tie up all your Christmas packages and give them a real holiday appearance. In this assortment there are 20 yards each of Red, Green, and Plaid cord, and 15 yards each of gold and silver-colored Tinsel ribbon. A big bargain. Price. Postpaid… All 29c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 111

P. 130

Imported from France. Indestructible French Pearls. Our Prices Save You Half! (A) 4 E 15214—Lovely Indestructible Pearl Beads. Rich lustre. Large and small alternating, in size pictured. Priced low. Neat "Screw" clasp. Postpaid… 49c. (B) 4 E 14834—Length 18 inches. Price, Postpaid… $2.98. 4 E 14836—Length 24 inches. Postpaid… $3.98. Beautiful. Genuine Deltah Pearl necklace of graduated indestructible pearl beads, guaranteed to retain their rich lustre and color. Solid White Gold safety clasp. In Imitation Leather case. (C) 4 E 14843—Three-strand necklace of beautiful indestructible Genuine Deltah Pearl Beads, with permanent lustre and color. Sterling Silver clasp, with sparkling genuine marcasite center. Longest strand 18 inches. In fancy gift box. $7.50 value! Postpaid… $4.48. (D) 4 E 14829—Flattering! Three-strand necklace of Indestructible Pearl Beads. Longest strand 18 inches. Filigree clasp… $1.48. (E) 4 E 15170—Pretty Seed Pearl Beads! Rhinestone and colored stone-set silvered ornament. Length about 16 inches. COLORS—Carnelian (brown), Jade Green, or Rose. State color. Price, Postpaid… 49c. (F) 4 E 14832—Charming! 16-inch Pearl Bead Necklace. Three strands, two of white pearl beads, the other colored, intertwined. COLORS—Pink, or Green, with Natural Pearl color… 49c. (G) 4 E 14827—Imported from France - - - fine quality, rich-lustered, large Indestructible Pearl Beads. Length about 60 inches. Pictured about half actual size. Pretty filigree clasp. Postpaid… 98c. (H) 4 E 14830—Imported modernistic necklace! Triangular Pearl Beads alternating with small round beads. Length about 15 inches. Neat "screw" clasp. Economy price, Postpaid… 49c. EARRINGS. (J) 4 E 14892—To give that "tantalizing" allure Dainty Pearl Bead drop earrings with gilt links and mountings. Exquisite, and unbelieveably low priced! For unpierced ears… 39c. (K) 4 E 14860—You'll be delighted with these enticing button earrings of sparkling Rhinestones with lustrous large pearl bead centers. Silver-colored mountings. For unpierced ears. Price, Postpaid, pair… 59c. (L) 4 E 14895—To enhance your charm! Exquisite, expensive-looking drop earrings. Rhinestone-set balls on silver-colored chains and mountings. For unpierced ears. Price, Postpaid… 69c. (M) 4 E 14896—Handsome brooch set with three large sparkling, fancy-cut Rhinestones, two glass baguettes, and numerous small rhinestones on silverlike safety-catch pin. Priced low. Price, Postpaid… $1.00. (N) 4 E 14893—A brooch you'll be proud to wear! Exquisite 13/16 inch Cameo imported from Italy. Set in Chromium-plated, (silverlike) uniquely-designed, non-tarnishable pin. Truly amazing value at this low figure. Price, Postpaid… $1.00. (P) 4 E 14898—Something New, beautiful, and convenient. Novelty clip-on ornament for dress or hat. Of silverlike metal, set with sparkling Rhinestones and glass Baguettes. Clip it anywhere. Spring clip with prongs, prevents losing it. Price, Postpaid… 89c. 4 E 15418—Famous WHITING AND DAVIS bag of Metal Mesh, enameled in beautifully blended colors, in assorted, attractive designs. About 6¼ x 3¼ ins., including "fringe". Metal frame with novel chain. Economy price, Postpaid… $2.49. 4 E 15422—An evening or vanity bag you'll simply adore. Of Silk Moire, with front overlaid with uniquely cut-out matching-colored Celluloid set with sparkling matching-colored rhinestones. Mirror and coin purse inside. Silverlike chain handle. Size 4½ x 3 inches. COLORS—Lt. Tan, Dark Blue, Lavender… $2.98. 4 E 15420—Large size, fashion-favored WHITING AND DAVIS Mesh bag! Of Enameled Metal in exquisite colors and assorted designs. Attractive silverlike metal frame; chain handle about 6¼ x 5 ins. including "fringe." Postpaid… $4.98. 4 E 14891—Imported Rosary in book shape embossed Metal case. Rosary is of white opaque glass beads with silver-colored chain and white metal cross. Postpaid… 49c. 4 E 14889—Rosary of Milk-glass Beads with silverlike chain, heart, and cross. Egg-shaped Gallalith case. Price, Postpaid… 23c. CHICAGO MAIL ORDER CO., Chicago., Ill. We've been style leaders since 1889… 41 long years. Page 130

P. 131

"Lady Conceta" QUALITY COSMETICS at CUT PRICES. Endorsed by World-Famous Beauties. "MISS EUROPE" Alice Diplaracou [sic!, Aliki Diplarakou, 1912-2002]. Lady Conceta preparations are heartily endorsed by the exquisite "Miss Europe" and other world-famous beauties, and used by thousands of particular women. Quality Lotions at Bargain Prices. 4 E 17472—Hand Lotion. 4 ozs. 50c size. 2 bottles 55c. Postpaid, Each… 29c. 4 E 17474—Hair Curling Fluid. 4 ozs. 50c size. 2 bottles 55c. Each… 29c. 4 E 17478—Shampoo. 4 ozs. 50c size. 2 bottles 55c. Postpaid, Each… 29c. 4 E 17480—Hair Tonic. 4 ozs. 60c size. 2 bottles 75c. Postpaid, Each… 39c. 4 E 17486—Water Wave Lotion. 60c size. 2 bottles 75c. Postpaid, Each… 39c. The above are all Lady Conceta products, famous for quality, offered at prices way below their worth. Lady Conceta Single Powder Compact. 4 E 17456—Flesh-colored Powder. Black enameled, gilt trimmed two-inch case. Chic, handy, underpriced. Postpaid… 41c. Lady Conceta Powder. 4 E 17452—An exquisite powder - - - clinging, caressing, and with a captivating odor. 75c size. COLORS—Flesh, White, Brunette, Dark Brunette, or Peach. State color. 2 boxes 85c. Postpaid. Box… 45c. Lady Conceta Rouge Compact. 4 E 17460—Black-enameled, gilt-trimmed 1½ inch case. Medium Red, or Orange Rouge. 2 for 75c. Postpaid, Each… 39c. Lady Conceta Double Compact. 4 E 17454—Powder and rouge in one handy, beautiful black enameled, gilt-trimmed 2-in. case. Flesh powder, medium rouge; Reg. $1.25 size… 79c. Lady Conceta Lipstick. 4 E 17458—In "swivel" black enamel and gilt case. Medium shade. 2 for 55c. Each… 29c. Lady Conceta Perfume. 4 E 17494—An exquisite fragrance with a sweet flower scent. ½ oz. bottle. $1.00 size. 2 for $1.49. Price, Each… 79c. 4 E 17496—Same, 1-oz. bottle, $2.00 size. 2 for $2.65. Postpaid. Each… $1.39. Lady Conceta Beauty Creams. 4 E 7462—Lemon Cream. 4 E 7464—Vanishing Cream. 4 E 7466—Cold Cream. 4 E 7468—Skin and Tissue Cream. 4 E 7470—Bleaching Cream. 4 E 7488—Freckle Cream. Lady Conceta Beauty Creams. Indicate choice by catalog number. Any of above items… Jar 60c Size Choice 39c. Lady Conceta Hair Remover. 4 E 17492—Liquid Leaves skin smooth. Easy to use. 1-oz. bottle. 60c size. Price… 39c. Lady Conceta Deodorant. 4 E 17482—Lady Conecta Deodorant, on harmless, easy to use. 2 ozs. 60c size… 39c. Lady Conceta Brilliantine. 4 E 17476—Adds gloss and luster to hair. Keeps it tidy. 2 ozs. Regular 60c size… 39c. HOUBIGANT'S at Cut Prices! "Quelques Fleurs" Face Powder. Medium weight. COLORS—Flesh, White, Brunette. State color. 4 E 17910—55c size. 2 boxes 93c. Box… 48c. 4 E 17911—$1.00 size. Postpaid, Box… 93c. 4 E 17912—"Ideal" Perfume. A poignant, pungent fragrance. $1.00 size. Economy price, Postpaid… 93c. 4 E 17913—Houbigant's "Quelques Fleurs" perfume - - - a delicate, elusive flower scent. $1.00 size. Price, Postpaid… 93c. "April Showers". 4 E 17920—"April Showers" Face Powder - - - fine - - - light - - - beautifying. 75c size. Flesh, White, Brunette. 2 boxes $1.29. Box… 67c. 4 E 17921—"April Showers" Talcum Powder - - - fragrant - - - floaty - - - refreshing - - - "daintifying." Regular 25c size. 2 cans… 39c. 4 E 17922—"April Showers" Dusting Powder in large, delightfully designed can, with large, fluffy, soft puff. $1.00 size. Postpaid… 93c. 4 E 17923—"April Showers" Toilet Water - - - fragrant as dew-drenched spring blossoms. Refreshing. $1.00 size. Postpaid… 83c. 4 E 17924—"Cheramy" lipstick-Gilt colored case. Reg. 25c size. Medium Red. 2 for… 39c. HUDNUT'S at NATIONALLY ADVERTISED PRICES. 4 E 17789—"Three Flowers" perfume - - - sweet yet "keen." ¼ oz. Price… $1.00. 4 E 17785—"Three Powers" sweet-smelling Brilliantine. Price. Postpaid… 50c. 4 E 17793—"Three Flowers" Toilet Water. 3 ozs. Price, Postpaid… $1.50. 4 E 17804—"Gardenia" Face Powder. Very adherent. COLORS—Flesh, White, or Brunette. State color… $1.00. 4 E 17798—"Three Flowers" Face Powder - - - Smooth-textured. COLORS—Flesh, White, or Brunette. Price… 75c. 4 E 17803—"Three Flowers" Cleansing Cream (cold cream) - - - soft - - - light. For massage, etc… 50c. 4 E 17799—"Three Flowers" Vanishing Cream. Protects - - - serves as powder foundation… 50c. 4 E 17795—"Three Flowers" Skin and Tissue Cream - - - nourishes - - rejuvenates… 50c. 4 E 17802—"Three Flowers" Lipstick in gilt "swivel" case. Medium Red… 50c. 4 E 17783—"Three Flowers" Talcum - - - delightfully fragrant - - - refreshing… 25c. 4 E 17787—"Three Flowers" Dusting Powder in large can; with large puff. Economy price, Postpaid… $1.00. 4 E 17781—"Three Flowers" cream rouge. Crimson Red, Cherry, Carmine. State color… 50c. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago., Ill. Page 131

P. 132

Compare Our Prices! Famous Melba, Cut Prices! 4 E 17784—Melba Bouquet Face Powder. Medium weight. 50c size. Flesh, White, or Brunette. 2 boxes 75c. Price… Box 39c. 4 E 17779—Melbaline Face Powder. Light weight. Flesh, White, or Brunette. 25c size… 2 boxes 37c. 4 E 17778—Melba Lov'me Face Powder. Heavy. 75c size. Flesh, White, or Brunette. 2 boxes $1.15. Box… 59c. 4 E 17794—Melba Lov'me Toilet Water. Fresh, flowerlike odor. $1.00 size. 2 for $1.55. Postpaid, Each… 79c. 4 E 17780—Melba Skin Lotion. Soothes chapped, sunburned, or freshly-shaved skins. 35c size. 2 bottles 55c… Each 29c. 4 E 17792—Melba Lov'me Talcum. Refreshing. 25c size… 2 cans 37c. 4 E 17782—Melba Tissue Cream. 50c size. 2 jars 75c… Jar 39c. 4 E 17788—Cleansing Cream. 50c size. 2 jars 75c… Jar 39c. 4 E 17790—Vanishing Cream. 50c size. 2 jars 75c… Jar 39c. 4 E 17786—Melba Rouge. Medium Red shade. 2 for 73c… Each 39c. 4 E 17775—Lipstick. Swivel ease. Light or Medium. 2 for 73c. Each… 39c. TRE-JUR, Priced Low! 4 E 17985—Tre-Jur Bath Powder. Soft and smooth; absorbs moisture, prevents irritation. Large, soft puff included. In pretty bow-trimmed box. 2 boxes 89c. Postpaid… Box 47c. 4 E 17981—Tre-Jur Almond Cream. Prevents and soothes sunburn, wind-burn, chapped face, lips, hands, and improves the complexion. Reg. 50c size. 2 bottles 79c. Postpaid, bottle… 42c. 4 E 17979—Nicely scented medium red Tre-Jur Lipstick. Surprisingly true and flattering in push-up case. 50c size. Postpaid… 2 for 50c. 4 E 17992—Tre-Jur Face Powder. Flatters your skin. Medium Weight. COLORS—White, Flesh, or Brunette. State color. 50c size… 2 boxes 59c. 4 E 17989—Tre-Jur Talcum Powder. A swirl of perfumed "snow-flakes." Absorbs moisture, cools and soothes skin. 25c size… 2 cans 29c. 4 E 17973—Slim, enameled Tre-Jur Double Compact. Metal mirror separates flesh powder and medium rouge; puffs. $1.00 size. Postpaid… 79c. 4 E17977—Tre-Jur Rouge Compact. Thin enameled case; "mirror". COLORS—Raspberry, or Poppy Red. State color. 50c size. 2 for 75c. Each… 39c. 4 E 17975—Slim, trim, enameled Tre-Jur Single Compact with Flesh, White, or Brunette powder, and mirror. State color. Reg. 50c size. Postpaid… 39c. JAVA RICE "Bourjois" PARIS. 4 E 17868—Face Powder. White, Flesh, Brunette. 50c size… 39c. 4 E 17862—Ashes of Roses Rouge. Perfect for blonde or brunette. Medium Red. 60c size… 41c. 4 E 17864—"Bourjois" Ashes of Roses Lipstick. Keeps lips smooth and luscious-looking. Light Red shade. 50c size. Price, Postpaid… 39c. 4 E 17860—Face Powder. Medium weight. Flesh, White, or Brunette. $1.50 size… $1.08. 4 E 17854—Bourjois "Evening in Paris" Face Powder. Light weight. Regular $1.00 size. Flesh, White, or Brunette. Please state color. Postpaid… 89c. 4 E 17866—Ashes of Roses Perfume. Captivating scent. $1.00 size. Postpaid… 88c. Djer-Kiss. 4 E 17500—Djer-Kiss Face Powder. Light weight, delightfully scented. White, Flesh, or Brunette. State color. 60c size. 2 boxes 89c. Box… 47c. 4 E 17515—Extra large, 16-oz. can Djer-Kiss Talcum; a delight to the skin; famous Djer-Kiss scent. $1.00 size… 79c. 4 E 17512—Djer-Kiss Rouge Compact. Medium Red shade, 50c size. Economy priced! 2 for 75c. Economy price… Each 39c. 4 E 17514—Djer-Kiss Lipstick. For red, satin-soft lips! Medium Red shade. 50c size. 2 for 75c. Postpaid, Each… 39c. POND'S, Cut Prices! 4 E 17881—Pond's Cleansing Tissue; soft, non-irritant, sanitary. New style cut-top box. 50c box. 2 boxes 79c. Postpaid. BOX… 41c. 4 E 17875—Pond's Cold Cream. 35c size. 2 jars 55c. Jar… 29c. 4 E 17876—65c size. 2 Jars 83c. Postpaid, jar… 43c. 4 E 17878—Vanishing Cream. 35c size. 2 jars 55c. Postpaid. jar… 29c. 4 E 17879—65c size. 2 Jars 83c. Postpaid, jar… 43c. 4 E 17883—Pond's Skin Freshener Tonic and astringent. Refines and firms skin. $1.00 size. 2 bottles $1.57. Price, Bottle… 81c. Cut Prices! Princess Pat, Cut Prices! 4 E 17810—Princess Pat Lemon-Almond Lotion. Soothes, whitens. Not sticky or greasy. Delightful powder base. 50c size. 2 bottles 79c. Bottle… 41c. 4 E 17816—Princess Pat Ice Astringent Cream. Prevents and allays wrinkles; powder base. 75c size. 2 jars $1.25. Price, Postpaid, Jar… 65c. 4 E 17814—Princess Pat Skin Cleanser. For a soft, fresh skin. Use daily. 50c size. 2 jars 79c. Postpaid, Jar… 41c. 4 E 17807—Face Powder. Med. heavy almond base. Flesh, White, or Brunette. $1.00 size. 2 boxes $1.55. Box… 79c. 4 E 17808—Light weight Face Powder. Almond base. Flesh, White, or Brunette. 75c size. 2 boxes $1.29. Box… 67c. 4 E 17820—A good Talcum and deodorant. Smooth, soothing, and pleasingly scented. Reg. 25c size. Economy price, Postpaid, 2 cans… 37c. 4 E 17812—Princess Pat Rouge Compact. Medium, or Vivid. Reg. 50c size. State shade. 2 for 75c… Each 39c. 4 E 17818—Princess Pat Lipstick, in push-up case. Medium Red shade Reg. 25c size. Postpaid… 2 for 37c. 4 E 17823—Princess Pat Skin Cleanser. (Cold Cream). Rejuvenates. $1.00 size. 2 Jars $1.75. Postpaid, Jar… 89c. MAVIS Underpriced! 4 E 17540—Mavis Face Powder. Med. weight. 50c size. Flesh, White, or Brunette. 2 boxes 73c… Box 38c. 4 E 17542—Well-known, fragrant Mavis Talcum. A toilet-table "indispensable". 25c size. Postpaid… 2 for 35c. 4 E 17568—Mavis Color, for touching up eyebrows, lashes, hair. 50c size. Black only. 2 boxes 75c. Box… 39c. 4 E 17556—Youthful, natural-looking rosy cheeks may be yours if you use, artistically, Vivaudou's "Mavis" rouge. An excellent preparation. Medium Red. In nickel finished case. Reg. 50c size. 2 for 73c. Each… 38c. 4 E 17562—Mavis Lipstick. To make lips red, smooth, and attractive. Light or Dark Red. State color. 50c size. Price, Postpaid… 2 for 39c. 4 E 17732—Enchanting Mavis Perfume. Like garden flowers. Preferred by many fastidious women. Regular 50c size. 2 bottles 73c. Postpaid, Bottle… 38c. 4 E 17572—Vivaudou's Cream od Almonds. Softens, whitens, preserves skin. 50c size. 2 bottles 75c. Price, Postpaid, … Bottle 39c. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 132

P. 133

See How You SAVE! POSTAGE PAID! Pompeian. 4 E 17894—Face Powder. 60c size. White, Flesh, or Brunette. 2 boxes 85c. One box… 44c. 4 E 17898—Pompeian Day Cream. 50c size. 2 jars 85c… Jar 44c. 4 E 17904—Massage Cream. 50c size. 2 jars 85c. One jar… 44c. 4 E 17906—Pompeian lipstick. Med. Red. 25c size… 2 for 37c. 4 E 17896—Med. Red Rouge. 60c size. One for… 44c. 4 E 17900—50c size Night Cream. 2 jars 85c. One jar… 44c. 4 E 17902—$1.00 Night Cream. 2 jars $1.55. One jar… 79c. 4 E 17908—Talcum. 25c size. Postp'd. 2 cans 47c. EDNA WALLACE HOPPER. 4 E 17830—Vanishing Cream. 60c size. 2 jars 89c. One jar… 47c. 4 E 17828—Cold Cream. Cleanses. 50c size. 2 jars 89c. One jar… 47c. 4 E 17833—Hair Youth. $1.00 size. 2 bottles $1.49. One bottle… 77c. 4 E 17822—Face Powder. 50c size. Flesh, White, or Brunette. State color. 2 boxes 75c. Box… 39c. 4 E 17835—"Wave and Sheen." $1.00 size. Bottle 65c. 4 E 17825—White Youth Clay. 50c size. 2 tubes 75c. One tube… 39c. 4 E 17826—$1.00 size. 2 tubes $1.49. One tube… 77c. 4 E 17837—Facial Youth. 75c size. 2 tubes for $1.25. Tube… 65c. COMPACTS. 4 E 17533—Black and silver Metal compact. Metal mirror; med. rouge, flesh powder… 59c. 4 E 14668—Fine, inexpensive medium red Lip Pomade; also popular for cheeks. Bargain priced! 2 boxes… 35c. 4 E 14666—Compact on Chain. Metal case. Med. Red, Orange, or Brilliant Rouge. 2 for 27c. Ea. … 15c. 4 E 14563—Double Compact. 2⅞ x 1⅞ ins. Enameled gilt metal. Mirror top. Flesh or Rachael powder. Medium rouge. Postp'd… 49c. HAND and FACE AIDS. 4 E 14562—Skin Lotion. Regular 50c size. 2 for 73c. Ea. … 38c. 4 E 14559—Removes tan freckles; whitens. 50c size. 2 jars 75c. One jar… 39c. 4 E 14531—Theatrical Cold Cream. Ideal for cleansing the skin. No clogging of pores. Pure Ingredients. Large can. 2 cans 89c. Price, one can… 47c. 4 E 17677—Dr. Berry's nationally advertised Kremola face bleach. $1.25 size. Postpaid… $1.15. 4 E 17679—Freckle Ointment. 65c size. Postpaid… 55c. DEODORANTS. 4 E 14568—Creme Odo-Ro-No. Destroys body odors. 25c size. 2 tubes 39c. Economy price, Postpaid, tube… 21c. 4 E 17654—Liquid Odo-Ro-No. Deodorant. Regular strength. 35c size. 2 for 55c. Price, one bottle… 29c. 4 E 17655—Mild. 60c size… 47c. 4 E 14664—Cosmetique. For Eyebrows and Lashes. Gives eyes beauty. Used by professionals. Mirror; small brush Price. Postpaid… 29c. 4 E 17970—Velour puff decorated with three-tone pleated silk pastel ribbon. Rayon cord, and tassel, 25c value. 2 for… 39c. 4 E 17528—Imported, fluffy Marabou puff; gilt-metal decorated composition handle. Diameter 3 ins. Two 47c. Ea… 25c. 4 E 17974—2½ inch Velour puffs. Fancy designs. Postpaid… 3 for 25c. 4 E 17657—Empress Hair Remover. Directions included. 1-oz. bottle. Price, Postpaid… 47c. COTY'S. 4 E 17741—L'Origan. 4 E 17742—Paris. 4 E 17743—Chypre. Coty's imported Face Powder, clinging, velvety. Medium weight. Pleasing odors. COLORS—Flesh, White, or Brunette. Reg. $1.00 size. State odor and color. Economy price, Postpaid, one box… 89c. 4 E 17721—Coty's Cold Cream, delightfully perfumed. Cleanses and keeps skin smooth and soft. Regular $1.00 jar. Postp'd, one jar… 95c. 4 E 17722—Coty's Vanishing Cream. Powder base. L'Origan odor. $1.00 size. Postp'd, one jar… 95c. Coty's Imported Perfumes in five delightfully fascinating odors. Paris - - - sweet, semi-delicate scent; L'Origan - - - a poignant fragrance. Emeraude - - - spicy, alluring; Claypre - - - an exotic, pungent bouquet; Styx - - - balmy, fresh flower scent. 4 E 17718—Paris $1.00 size… 95c. 4 E 17719—Paris $2.00 size… $1.83. 4 E 17715—L'Origan $1.00 size… 95c. 4 E 17716—L'Origan $2.00 size… $1.83. 4 E 17690—Emeraude $1.00 size… 95c. 4 E 17691—Emeraude $2.00 size… $1.83. 4 E 17698—Chypre $1.00 size… 95c. 4 E 17699—Chypre $2.00 size… $1.83. 4 E 17695—Styx $1.25 size… $1.18. 4 E 17696—Styx $2.25 size… $1.96. KISSPROOF at CUT PRICES! 4 E 17700—Kissproof Powder. Medium weight, delightfully scented. Super-adherent; blends into skin. COLORS—Flesh, White, or Brunette. $1.00 size. 2 boxes $1.59. One box… 81c. 4 E 17706—Kissproof Lipstick. Keeps lips smooth, and is waterproof. Stays on all day. Medium Red shade. 50c size. 2 for 75c. Postpaid, each… 39c. 4 E 17702—Kissproof Dry Rouge, in neat compact. Medium lied only. 50c size. Stays on until washed off. 2 for 75c. Economy price, Postpaid, each… 39c. 4 E 17704—Kissproof Cream Rouge. Stays until washed off. Medium Red shade. 50c size. 2 boxes 75c. Economy price. Postpaid, one box… 39c. 4 E 17708—Delica Brow. Waterproof. Black or Brown. Brushes for brows and lashes. State color. 75c size. 2 bottles $1.35. Economy price. Postpaid, one bottle… 69c. Ingram's Milkweed Cream. Perfumed, refreshing. Keeps the skin moist, pliable, and "wrinkle-free." Removes freckles, blotches, and blemishes. Relieves irritation, sunburn, etc., and leaves the skin smooth and invigorated. Our low prices save you money. 4 E 17850—Regular 50c size. Postpaid, jar… 39c. 4 E 17852—Regular $1.00 size. Postpaid, jar… 83c. 4 E 17853—Regular $1.75 size. Postpaid, jar… $1.45. PERFUMES. 4 E 17962—1 oz. fragrant Blue Waltz perfume, in modernistic clear glass bottle with frosted stopper. In modernistic box. Two 55c. Bottle 29c. 4 E 15820—Delightful! "Moderne" flesh colored face powder, oz. perfume. and 2 ozs. toilet water. All in sweet floral odor. Modernistic bottles and box. Big value. Postpaid… Set 49c. 4 E 17960—Three ounces of sweetly scented Jasmin Toilet Water in a uniquely shaped bottle with frosted stopper. In attractive box. 50c value. Bottle… 29c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 133

P. 134

CUTEX at CUT PRICES. 4 E 14592—Cutex Manicuring set in smart metal case, for the perfect manicure. Contains cuticle remover, liquid polish, polish remover, etc. Regular $1.00 size. Price… Set 81c. 4 E 14581—For gleaming nails! Cutex liquid nail polish and polish remover. Regular 50c size. COLOR—Pink. Price, Postpaid… Set 39c. 4 E 14593—Cutex five-minute manicuring set. Contains cuticle remover, liquid polish, nail white, file, orange stick, etc. Regular 60c size. Price, Postpaid… Set 47c. 4 E 14583—Cutex Pink liquid nail polish. Gives a high luster, 35c size… 28c. 4 E 14579—Cutex Cuticle Remover. Softens and removes dead cuticle. 35c size. Postpaid… 28c. WE PAY THE POSTAG on Everything. 4 E 14591—4-inch Nickel Plated "La Cross" nail file in leather case. 2 for 27c. Postpaid Each… 15c. 4 E 14589—High Grade Nickel Plated 6-in. La Cross nail file. 2 for 33c. Ea. … 18c. 4 E 14598—La Cross Broad end Nickel Plated tweezers… 17c. 4 E 17660—King nail cutter, file, and cleaner. Length 2¼ inches. Fits in vest pocket… 25c. 4 E 14594—La Cross pointed end Nickel Plated tweezers… 23c. SAVE, MONEY on Your SHAVING SUPPLIES. "Ever-Ready" SHAVING BRUSHES. 4 T 14595—Good 1⅞-in. sterilized bristles, vulcanized in rubber. 4⅜ ins. over all. Reg. 50c value. Price. Postpaid… 39c. 4 T 14612—Well made brush. Good sterilized bristles vulcanized in rubber. 4½ ins. over all. Reg. 75c value. Postpaid… 55c. 4 T 14614—Out best. Fine sterilized bristles vulcanized in rubber. Celluloid handle. 4⅝ ins. over all. Regular $1.00 value… 75c. SHAVING CREAMS. CUT PRICES. 4 E 14544—Colgates Rapid Shaving Cream. 35c size… 2 for 55c. 4 E 14558—Palmolive Shaving Cream. Reg. 35c size… 2 for 53c. 4 E 14548—Mennen's Shaving Cream. Reg. 50c size… 2 for 73c. 4 E 14551—Williams' Shaving Cream. Reg. 35c size… 2 for 55c. 4 E 14549—Ingram's Shaving Cream. Reg. 50c size… 2 for 79c. After shaving Lotions. 4 T 14557—Williams' Aqua Velva after-shaving lotion. 50c size. 2 for 75c… Each 39c. 4 T 14552—Lilac Vegetal. Fine after shaving. 6-oz. bottle. 2 for 69c. Postpaid, Each… 37c. "ALDEN" Triple-Purpose Tooth Paste. 4 E 17674—Our own "Alden" Tooth Paste. Of purest ingredients. Combines 3 superior polishing and cleansing agents which penetrate every crevice, and give brilliance and whiteness to teeth. Economy price, Two 25c tubes… 35c. Nationally Known Tooth Pastes. 4 E 14584—Pepsodent, 50c size. Postpaid… 2 tubes 69c. 4 E 14585—Forhans, 50c size. Postpaid… 2 tubes 79c. 4 E 14586—Colgates, 25c size. Postpaid… 2 tubes 41c. 4 E 14587—Kolynos, 30c size. Postpaid… 2 tubes 39c. 4 E 14588—Pebeco, 50c size… 2 tubes 69c. 4 E 14577—Ipana, 50c size… 2 tubes 69c. 4 E 14590—Dr. Lyon's Tooth Powder. Absolutely pure. Contains no drugs, grit, or harmful ingredients… 26c. QUALITY Toothbrushes! CUT PRICES! 4 E 14572—Dr. West's Tooth Brush --- nationally known. Three rows well-anchored medium stiff bristles; curved celluloid handle. Retail price 50c. 2 for 83c. Postpaid, Each… 44c. 4 E 14576—Designed to fit the curve of the mouth. Three rows of medium stiff, circular-pointed, well-fastened bristle-tufts; curved bone handle. 2 for 37c. Price, Each… 21c. 4 E 14574—Prophylactic Tooth Brush. Sterilized. Hard, med. or soft. State choice. 2 for 83c. Price, Each… 44c. COMBS. 4 T 16600—New style variegated Red mottled Celluloid dressing comb. 8-ins. long. Has fine and coarse teeth. 2 for 35c. Price. Each… 19c. 4 T 16573—Black hard Rubber dressing comb, 8½ inches long. Has fine and coarse teeth. 2 for 35c. Price, Postpaid… Each 19c. 4 T 16426—Man's narrow 7-inch comb. Black Rubber. 2 for 31c. Price, Each… 17c. 4 T 16571—Narrow comb, popular with men. Of black, polished hard Rubber. Curved back. 7 Inches. 2 for 31c. Each… 17c. 4 T 16425—Sturdy 3⅞-inch comb of black polished hard Rubber. In Case. 2 for 27c. Ea. … 15c. 4 T 16576—3¾-inch white finecomb. 2 for 27c. Ea. … 15c. 4 T 16428—Our best. Strong 8¼-in. dressing comb of fine ivory-colored Celluloid. 2 for 49c. Postpaid… Each 27c. 4 T 16431—Ivory-colored 2-piece set for men and women. Enameled Wood hair brush with 9 rows of stiff bristles set in aluminum face, and 7⅜-inch Celluloid comb with fine and coarse teeth. Postpaid Set… 48c. 4 T 16442—Attractive 10½-inch hand mirror of Wood, enameled in lovely pastel colors. Has 4⅞-inch beveled glass. COLORS—Rose, Orchid, or Green. State color. Price… 79c. "SANIDENT." 4 E 17955—Sanident Plate Brush. 75c value… 55c. 4 E 17956—Sanident Dental Plate Cleanser. 50c size. Price… 35c. 4 E 17957—Price, Both… 85c. GOOD QUALITY BRUSHES. 4 T 16551—Narrow, mahogany-finished wood-backed brush with 5 rows of stiff bristles. 9½ inches over all. Slits at top make cleaning easy. Price, Postpaid… 39c. 4 T 16553—Ebony-finished hair brush with 14 rows stiff bristles set in aluminum face. 9 inches over all. Price, Postpaid… 42c. 4 T 16559—Clothes Brush. Ebony-finished wood back. ¾-in, good bristles in aluminum face. 6⅞ x 2 ins. … 47c. 4 T 16454—Extra Fine Quality. An excellent whisk broom, 10 inches long. Nickel-plated top with ring. Economy price, Postpaid… 35c. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee lowest prices… Buy here… Save! Page 134

P. 135

"Not even in PARIS… can one find more stylish accessories!"… said ALICE DIPLARAKOU (Miss EUROPE [Lady Aliki Russell, born Aliki Diplarakou, 1912-2002]). Direct from Paris. 4 M 11937—La Parisienne; so clever in her choice of "meaningful" accessories is attesting her approval of this chic scarf by wearing one just like it, to lend dash to her suit or coat! Of heavy All Silk Crepe de Chine, with a very interesting band-stenciled design in harmonizing colors. About 54 x 18 inches. COLORS—Tan, Medium Blue, Nile Green, or Red. Please state color. Price, Postpaid… $1.49. 4 M 11925—Supply that "missing note" of Springtime gladness in your Winter ensemble, with this piquant, pleated scarf. A real bargain! Of Rayon Flat Crepe Interwoven with Cotton. Contrasting airbrush tinted designs. 44 x 9 inches. COLORS—Peach, Medium Blue, Coral, Nile Green, Tan. Please state color. Price, Postpaid… 69c. 4 M 11924—So dainty - - - so youthful - - - so charming! A "style-conscious" scarf of fine, caressingly soft All Silk Crepe de Chine, with hand-stenciled harmonizing-colored border and striking design; smartly pleated. About 42 x 8 inches. COLORS—Tan, Blue, or Red predominating. State color. Price… $1.29. 4 M 11920—Pretty - - - throat-protecting. All Silk Crepe de Chine scarf, airbrush tinted in floral design, in contrasting colors that will not "run" when washed. Excellent value. About 54 x 18 inches. COLORS—Peach, French Tan, French Blue, or Rose-pink. State color. Price… 98c. 4 M 11931—This chic triangle scarf is priced very low! Of heavy Rayon Flat Crepe, interwoven with Cotton. Airbrush tinted design. About 29 x 29 x 45 inches. COLORS—French Tan, Peach, Red, Copenhagen Blue, or Nile Green. Please state color. Postpaid… 65c. EMBROIDERED in BEAUTIFUL ROSE DESIGN! 4 M 11926—A heavy All Silk Crepe de Chine scarf, gorgeously rayon embroidered in rose design, finished with hand knotted rayon fringe. Whipped edges. About 70 x 18 inches including 10-inch fringe. COLORS—Tan, Peach, Medium Blue, or Nile Green. State Color… $1.98. 4 M 11922—Truly Lovely! A filmy "feminine" scarf of sheer, flattering, yet durable All Rayon Chiffonette, with air-brush tinted design. A bargain! About 32 x 38 inches. COLORS—Pink, Peach, Copen Blue, Beige Tan, or Nile Green. State color… 85c. 4 M 11941—New - - - and you'll be so glad somebody thought of it! A "blessing" where it's chilly or drafty, is this soft, warm, cozy, medium weight knitted All Wool shoulderwrap. Elastic-rib-knit cuffs. May also be worn under a coat, or double, as a scarf. COLORS—Pink, French Tan, Copenhagen Blue, Navy Blue. State color… $1.00. 4 M 3827—Surprise bargain! Very pretty scarf of soft, fine Silk and Cotton Mull, with one-inch hemstitched ends. Also used extensively for head scarfs. Size about 17 x 54 inches. COLORS—White, Rose, Tan, Orchid, Nile Green, Black, or Peach. State color. Price… 49c. "Mary-Ann" Scarf… NEW! 4 M 11935—And this is the new "Mary Ann" scarf - - so clever and versatile that its prompt adoption by all the Mary Anns, Betty Janes, or Alice Mayas is "sure as fate"! Of All Silk Crepe de Chine, it's irresistible as a scarf or Arabian turban (see small illustration). Hand-stenciled design About 25 x 25 x 40 inches. COLORS—Tan, Red, Light Blue, or Nile Green predominating. State color. Postpaid… 98c. 4 M 11928—Rayon and Cotton Pongee. Great value! Rayon-brocaded scarf with harmonizing prints. About 50 x 17 inches. COLORS—Pink, Medium Blue, French Tan, or Nile Green. State color… 59c. 4 M 11923—The Ascot Tie Scarf - - - "borrowed" from England. All Wool, with rayon in designs. Double. About 50 inches long, 5½ inches at widest part. COLORS—Tan, Blue, or Red; assorted colored stripes. State color. Postpaid… 79c. For GIRLS! Just like Mother's. 4 M 3850—Scarf about 37½ x 8½ ins. Of Rayon and Cotton Flat Crepe, Hand painted design. "Hanky" abt. 6¼ x 6¼ ins. COLORS—Peach, Pink, Coral, Orchid, or Nile Green. State color. Postpaid… Set 59c. 4 M 3803—Wonder bargain! Lovely All Silk Crepe de Chine scarf. Harmonizing fast color airbrush-tinted designs. About 46 x 8 ins. COLORS—Light Blue, Peach, Pink, or Rose. State color. Price… 59c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 135

P. 138

"Miss Europe [1930]" wearing a NEW, BEAUTIFUL Embroidered BATISTE and LACE COLLAR. 4 M 3896—Beautiful! It will give your frock the same dressy appearance it gave to the dress of Alice Diplarakou (Miss Europe [Lady Aliki Russell, born Aliki Diplarakou, 1912-2002, note by M. K.]). A lovely slipover collar or yoke of rich-looking Embroidered Batiste and Venise Lace. Wonder value! COLOR—Rosewood (Rose-tinted Tan). Economy price, Postpaid… 79c. Latest Styles. Our Own EXCLUSIVE [IMPORTED NECKWEAR. Lowest Prices]. 4 M 3898—Embroidered Net and Georgette. Imported from Europe for you, Milady. New and exquisite collar and cuff set of Net, Rayon-corded and Mercerized Embroidered in beautiful floral design, with dainty appliqued an embroidered Georgette inserts in collar and cuffs. COLOR—Rosewood (Rose-tinted Tan). Postpaid… Set 98c. 4 M 3873—Pretty Collar and Cuffs. This Imported collar and cuff set costs very little, yet makes "all kinds" of difference, for it gives that touch of daintiness that means so much to your appearance. In popular fischu-effect, of Cord-embroidered Net. Mother-of-Pearl Celluloid slide. Will greatly beautiful any frock on which it's worn. Very low priced. COLOR—Cream. Postpaid… Set 49c. 4 M 3868—"It is lovely", you'll say, and how nicely an inexpensively it will finish your dress! And would you believe it possible at this price? It's imported! Made of Net, Rayon-corded and Mercerized Embroidered in a pleasing floral design. A pretty collar - - - yours for a trifling sum. COLOR—Ecru. Economy price, Postpaid… 29c. 4 M 3897—An old frock or suit may win complimentary acclaim as "new", if you rejuvenate it with this charming, extremely low priced vestee and cuffs. Of Mercerized cord-embroidered Net. COLOR—Ecru. Postpaid… Set 49c. FASHIONABLE ROSEWOOD COLOR. 4 M 3872—Pretty Imported collar and cuff set of Net lace, with Rayon Embroidered and Corded design. COLOR—Rosewood (Rose-tinted Tan), with White embroidery… Set 49c. Beautiful! Emb'd Net! 4 M 3854—Much of the ornate beauty of princess lace. Dressy imported slip-over collar and jabot of Net with Mercerized Embroidery and White Rayon Cord designs. Extra-ordinarily flue value. COLOR—Ecru. Economy price, Postpaid… 69c. Rayon-corded Net With Colored Rayon Emb'd'y. 4 M 3889—As dainty and alluring as tiny nosegays of delicately colored blossoms, is this imported, collar and cuff set of Rayon-corded Net with dainty, vari-colored pastel Rayon Embroidered Floral designs. Fine value! COLOR—Ecru with vari-colored embroidery. Economy price, Postpaid… Set 49c. LINEN COLLAR and CUFF SET. 4 M 3888— Pretty Pure Linen set with three-tone tape borders. COLORS—Natural Tan with Red, Navy, and Darker Tan borders. Price… Set 49c. RAYON FLAT CREPE Collar and Cuff Set. 4 M 3678—Handsome! Of Rayon Crepe mixed with Cotton. COLORS—Red, Golden Brown, Light Tan, Copen Blue, or White. State Color… Set 49c. Women's Garters! PRICED LOW! 4 M 11986—Satin-ribbon-covered, wide elastic garters. Lace-edging; buds. Very low priced. COLORS—Orchid, Pink, or Copen Blue all with Ecru lace. Postpaid… 25c. 4 M 11988—Pretty, Rayon rosebud-trimmed Satin Ribbon garters with wide elastic. Low priced! COLORS—Pink, Copen Blue, or Gold. State color. Postpaid… 19c. ADJUSTABLE ELASTIC GARTERS. 4 M 11987—Adjustable Elastic garters; gilted metal parts. Rosebud trim. COLORS—Assorted. State color. Postpaid… 15c. ROLLED Elastic Garters. 4 M 11985—Rayon-covered easy-roll garters. COLORS—Red, Blue, or Pink; harmonizing checks. 2 pairs… 19c. Fashions SMARTEST Belts! 4 M 3794—SIZES—34 to 44 ins. waist. 1½ inches wide. Gilt buckle. COLORS—Black, Medium Blue, Nile Green, Red, Tan, or Gray. Please state size and color. Economy price, Postpaid… 23c. 4 M 11949—34 to 44 inches. Of Imitation Patent Leather. Gilt buckle. COLOR—Black, Red, Copen Blue, or Nile Green. State size and color. Economy Price, Postpaid… 23c. 4 M 3791—SIZES—34 to 44 inches. Of Embossed Genuine Leather with hammered gilt buckle. COLORS—Queen Blue, Gold, or Silver Gray… 25c. 4 M 11947—34 to 44 ins. Of Imitation Calf. 1-inch wide. COLORS—Sable Brown, Red, Med. Blue, Black, or Med. Gray; darker Interlacing. State size and color… 23c. 4 M 11944—34 to 44 inches. Our Best! Of Imitation Reptile-grained Kid Leather. Genuine leather lined. 1-inch. COLORS—Copper Beach, Medium Blue, or Medium Tan. Economy price, Postpaid… 39c. CHICAGO MAIL ORDER CO., Chicago, Ill. We pay postage on everything, everywhere! Page 138

P. 139

"Miss France [1930]" [Yvette Blanche Labrousse, 1906-2000, note by M. K.] looking Her Best in one of Our IMPORTED LACE COLLARS. 4 M 3864—A gorgeous imported collar - - - enthusiastically acclaimed by Miss France as "tres belle"! It's one of our better collars, well made in the new, deep wing-front style, of fine Net, artistically embroidered in floral design, edged with lovely Venise lace. A great bargain. COLOR—Ecru. Economy price, Postpaid… 98c. [Latest Styles. Our Own EXCLUSIVE] IMPORTED NECKWEAR. Lowest Prices. 4 M 3884— Jabot Collar and Cuff Set. A lovely imported collar and cuff set that will secure "the stamp of approval" for every frock it adorns. Of genuine Venise Lace, with pleated Net Jabot, lace-edged and trimmed with hand-crocheted buttons. Exceptional value. A rare bargain. COLOR—Ecru. Price, Postpaid… Set 98c. 4 M 3849—Stylish Rayon Design Slipover Collar. Exquisitely beautiful --- rich! Our finest collar! Made in slipover style of Net with lovely self color Mercerized and White Rayon Embroidery design, and openwork. Wonder value! COLOR—Cream. Postp'd… $1.29. 4 M 11945—Hand Beaded All Silk Georgette. Ultra new, and attractive! Imported collar and cuff set of All Silk Georgette, hand beaded in allover design. Tiny pearl-like and harmonizing colored beads, and long white transparent beads, all of Glass. Big value! COLORS—Red, Navy Blue, Medium Green, or Beige Tan; White and harmonizing beads. State color. Price, Postpaid… Set $1.98. 4 M 11946—Hand Beaded Net Collar. New modish! Imported collar of Net, with attractive hand-beaded design in shiny, opaque glass beads. COLORS—Black and Red beads, or White and Black beads, both on White Net. Please state color. Price, Postpaid… 99c. 4 M 3883— Lace Collar and Cuffs. Inexpressibly lovely collar and cuff set. Of fine, soft Net, with a pretty "feather" design of Mercerized Embroidery outlined with White Rayon Cording. Excellent value! COLOR—Rosewood (rose-tinted tan) with White… Set $1.19. 4 M 3857— Jabot Collar. Good looking, neat, and unbelievably low-priced is this imported jabot collar. Of Cord-embroidered Net in a pretty floral design. Venise lace medallion. Big value. COLOR—Ecru… 29c. 4 M 3839— Embroidered Batiste and Lace. Even the prettiest frock will find its perfect counterpart in this lovely imported collar and cuff set. Of Embroidered Batiste and Venise Lace. Priced very low. COLOR—Rosewood (rose-tinted tan). Price, Postpaid… Set 79c. 4 M 3851— Rayon-embroidered Net. Dainty imported collar and cuff set of fine Net, embroidered and corded with lustrous White Rayon. Worth much more than the modest Price we quote. Unusual value. COLOR—Ecru with White. Economy price. Postpaid… Set 45c. POPULAR SWEETHEART Collar and Cuff Set. SPECIAL VALUE. 4 M 3862—Still as popular as ever, are the "Sweetheart" style collar and cuff sets! Here's a very pretty imported set, marvelous value at our low price! Of Cord-embroidered Net, with Venise lace insert in collar. COLOR—Ecru. Economy price, Postpaid… Set 49c. 4 M 3870— Smart Rayon-corded Lace Set. Delightfully feminine and so rich-looking is this imported collar and cuff set. Of tine Net, with Mercerized Embroidery outlined with lustrous white Rayon. Scalloped edges; jabot-like tabs. Priced very reasonably! An excellent buy. COLORS—Ecru or Rosewood (rose-tinted tan). Please state color. Postpaid… Set 79c. Newest IMPORTED Boutonnieres. 4 M 11991—Genuine Kid Leather. Smart! Soft, durable. Covered flexible wire stems. In gift box. COMBINATIONS—Brown and Tan; Blue, Peach, and Pink; Oxblood and Rose. State color… 33c. 4 M 11993—Of Plushlike Fabric and Organdie. Covered wire stems. In box. COMBINATIONS—Tan and Red, or Med. Blue and Dark Blue. State color… 39c. 4 M 11990—Colored Poppies. Assorted colored Poppies of Plush and Organdie; covered wire stems. In box. COLORS—Ass'td to the bunch… 29c. 4 M 11992— Beautiful CORSAGE FLOWER. Plush, Rayon, and Organdie corsage, beautifully shaded. In box. COLORS—Red, Medium Blue, or Gold. State color… 59c. 4 M 11989—French VIOLETS with ROSE. Beautiful imported boutonniere to wear on frock or coat. Twelve lovely shaded vari-toned double violets, a white rose, and green leaves, all of Muslin. Covered flexible wire stems. Nicely packed in box. Economy price, Postpaid… 47c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 139

P. 146

WATCHES MEN PREFER. A SAVING in EVERY PRICE! Shown Actual Size! Note: In such of our watches as come with Swiss movement we use only the products of the finest factories in Switzerland, enabling us to make our unsurpassed guarantee, for which please see opposite page. 4 S 17076¼—6-jewel movement. Postpaid… $5.48. 4 S 17077¼—15-jewel movement. Postpaid… $8.48. Regular $7.50 Value Elsewhere. Our biggest seller! These dependable watches for men or boys have good Swiss movements in Polished Silverine (Nickel Alloy) cases. Luminous numerals and bands. Sturdy leather straps. The 15-jewel movements, of course, are better - - - greater accuracy less likely to run slow or fast, and will give longer service, hence are well worth the extra Cost. "Quantity" enables us to sell them at this low figure. 4 S 17072—Plain numerals and hands. Postpaid… $2.98. 4 S 17073—Luminous numerals and hands. Postp'd… $3.48. Tip-top octagon shape watch. Good movements in Nickel Plated cases. Silvered dial. Nonbreakable crystal. Leather wristband. 4 S 17030—Gilt numerals, black hands. Postpaid… $3.98. 4 S 17031¼—Luminous numerals and hands. Economy price, Postpaid… $4.48. Same, but Chromium-finished case with matching mesh band. (A) 4 S 17047¼—6-jewel. Postpaid… $7.98. 4 S 1 7049¼—15-jewel. Postpaid… $10.98. Another bargain in handsome wrist watches. Reliable 10½ ligne Swiss movements with luminous numerals and hands; etched effect dials. Attractive Chromium Plated (silverlike) engraved-effect cases. Sturdy leather strap 15-Jewel is, of course, best. (B) 4 S 17053¼—6-Jewel… $7.48. 4 S 17054¼—15-jewel… $9.98. New, striking Chromium Plated (silverlike) wrist watches with engraved effect antique gold plated edge. Reliable 10½ ligne size Swiss movements. Raised gold numerals; etched effect dial. Sturdy leather straps. Great value. (C) 4 S 17038¼—7-jewel movement. Postpaid… $12.98. 4 S 17039¼—15-Jewel movement. Postpaid… $16.98. Genuine Waltham - - - Super Value. Fine American made 3/0 size watch. Chromium Plated case. Gilt numerals. Leather straps. A real watch, as everyone knows. (D) 4 S 17033¼—6-jewel. Postpaid… $7.98. 4 S 17034¼—15-jewel. Postpaid… $11.98. The price is amazingly low on this wrist watch for man or boy. 10½ ligne size Swiss movement. Chromium Plated (silverlike) cases, with neat engraved effect on edge. Luminous "read-by-night" numerals and hands. Etched effect dial. Sturdy leather straps. Wonderful value. (E) 4 S 17010¼—6-jewel. Postpaid… $9.98. 4 S 17011¼—15-jewel. Postpaid… $13.95. These wrist watches are regular $15.00 and $20.00 values. Reliable 10½ ligne size Swiss lever movements, in handsome Chromium Plated, hand-engraved cases. Have luminous numerals and hands. Matching mesh wristbands. (F) 4 S 17132¼—6-jewel movement… $6.98. 4 S 17133¼—15-jewel movement… $10.98. An Outstanding Favorite. Mighty good looking, dependable Swiss watches at very reasonable prices. The reliable 10½ ligne size movements are contained in high grade Chromium-finished cases, with curved backs to fit wrists. Luminous figures and hands. Engraved-effect dials. Strong leather straps, stitched and embossed. (G) 4 S 17061¼—6-Jewel. Price… $7.95. 4 S 17063¼—15-jewel. Postpaid… $11.45. Handsome wrist watches. 10½ ligne size dependable Swiss movements Chromium Plated engraved-effect cases. Luminous numerals, bands. Adjustable, matching mesh bands. Worth double. (H) 4 S 17018¼—6-jewel… $8.98. 4 S 17020¼—15-jewel… $11.48. Expensive-looking Chromium Plated wrist watch. Dependable Swiss movements in 10½ ligne size engraved effect cases. Luminous numerals and hands. Etched dials. Matching, adjustable, link bands. Fine value! (K) 4 S 17057¼—6-Jewel. Postpaid… $8.95. 4 S 17059¼—15-Jewel. Economy price, Postpaid… $11.95. Classic lines. 10½ ligne size Swiss movement. Chromium Plated (silverlike) cases. Luminous numerals and hands. Leather wristband. Splendid value! (L) 4 S 17098¼—6-jewel. Postpaid… $6.98. 4 S 17099¼—15-jewel… $9.45. Man's or boy's dependable Jarex wrist watch. Swiss movements. Chromium-finished cases have blue enameled borders with silver numerals. Run even if dropped. Leather strap. Flexible WRISTBANDS Add Style to Your Watch. 4 S 17104—Handsome. Chromium Plated (silverlike) watch band; basketweave design. Opens to about 9 ins. Closed 6½ ins. Adjusts to smaller size. $3.00 retail value… $1.69. 4 S 17101—Inexpensive Chromium Plated (silverlike) adjustable watchband. Strong double mesh. Length, closed, 6 ins. Adjustable to smaller size. Opens wide to slip on. $2.00 value. Price, Postpaid… $1.00. 4 S 17102—Fine quality Chromium Plated (silverlike) adjustable wristwatch band. Smooth metal strips on back form beaded edge on face. Closed, 6½ ins. Adjustable to smaller size. Opens to about 9½ ins. $2.50 value… $1.39. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 146

P. 147

LADIES' EXQUISITE WATCHES. STYLISH-RELIABLE-PRICED LOW. WE GUARANTEE the movements in our watches to give perfect satisfaction. You will receive your watch in perfect working order. We guarantee all watch movements for one year against defective material and workmanship, or will repair or replace them. (A) 4 S 16926¼—6-jewel. Price… $10.98. 4 S 16927¼—15-Jewel… $15.98. Dependable Chromium Plated wrist watch. 6½ ligne size. Swiss movement. Studded with imitation diamonds and sapphire-colored stones. Black ribbon band. (B) 4 S 16916¼—6-jewel. Price… $11.45. 4 S 16917¼—15-jewel… $14.98. Beautiful Chromium Plated, curved-back wrist watch. 6¾ ligne size dependable Swiss movement. Etched effect dial. Black ribbon band. Fine value. Priced low. (C) 4 S 16912¼—6-jewel. Price… $9.95. 4 S 16913¼—15-jewel. Postpaid… $13.95. Pretty, semi-modernistic Chromium Plated wrist watch. 6¾ ligne size dependable Swiss movement. Engraved effect design. Ribbon band. (D) 4 S 16920¼—6-Jewel… $9.98. 4 S 16921¼—15-jewel. Postpaid… $12.98. Copied from an expensive model! Beautiful engraved effect Chromium Plated wrist watch with link band to match. 6¾ linge size; good, dependable Swiss movement. Dial in etched effect. (E) 4 S 16923¼—6-jewel. Postpaid… $11.98. 4 S 16924¼—15-Jewel. Postpaid… $15.98. A fine wrist watch any man or girl will admire. Good Swiss movement in 6½ ligne size, engraved effect Chromium Plated case. Matching, twisted metal cord band. Raised gilt numerals. (F) 4 S 16930¼—6-Jewel. Postpaid… $14.45. 4 S 16931¼—15-jewel. Postpaid… $16.98. Gorgeous, rhinestone-set high grade Chromium Plated wrist watch with bracelet to match. Dependable Swiss movement. 6¾ ligne size. Oval, etched effect dial. Splendid value! LADIES' EXPANSION WATCH BRACELETS. 4 S 17103—Sturdy watch bracelet. Double-mesh construction. Chromium Plated. Length over all 5 ins. Adjustable to smaller size. Opens to 7½ inches. Hook-ends for attaching. Price… $1.00. 4 S 17094—White Metal… $1.00. 4 S 17095—14-K White Gold Filled, with two imitation sapphires… $1.59. Pretty bracelets. Expand to 6¼ inches. BEAUTIFUL FILIGREE STYLE. 4 S 16963—Chromium Plated, expansion watchband. 3 sapphire-colored stones. Extends to 7 ins… $2.98. 4 S 16965—The "latest" in watch bands. Of Chromium Plated woven metal mesh cord. Adjustable. ⅜-inch. hook-ends. Price, Postpaid… $1.00. 4 S 17082¼—6-jewel movement. Economy price. Postpaid… $6.98. 4 S 17083¼—15-jewel movement. Postpaid… $9.98. Usually Retails for $10.00 or More. There's no reason for any girl or woman being tardy, on appointments if she owns either of these good, dependable, though inexpensive bracelet watches. 10½ ligne size Swiss movement in nice Chromium Plated case, in popular tonneau shape. Black grosgrain ribbon band. Dependable timekeepers, and bargains. 4 S 17084¼—6-Jewel. Postpaid… $7.95. 4 S 17088¼—15-Jewel… $10.95. Ribbon Band, and Metal Expansion Bracelet With Each Watch. Dependable 10½ ligne size Swiss movements. Chromium Plated cases. Excellent value. (G) 4 S 17107¼—6-jewel… $8.98. 4 S 17108¼—15-jewel. Postpaid… $12.48. 4 S 17109¼—17-jewel. Postpaid… $15.95. Women's and girls' beautiful watches. Good 6¾ ligne size Swiss lever movements. Engraved effect Chromium Plated cases. Ribbon bands. (J) 4 S 17122¼—6-jewel. Postpaid… $11.98. 4 S 17123¼—15-jewel. Postpaid… $14.98. Swiss movements; Chromium Plated cases. Good time-keepers. (K) 4 S 17150¼—6-jewel. Postpaid… $21.50. Her desire for a beautiful ornament as well as an accurate timepiece will be satisfied with this handsome wrist watch. Its 14-K Solid White Gold oblong case has two genuine chip diamonds and four triangular genuine sapphires. 6¾ ligne size Swiss movement. Black ribbon band with 14-K gold buckle. (H) 4 S 16909¼—6-jewel. Postpaid… $9.98. 4 S 160910¼—15-jewel. Postpaid… $12.98. Even the supposedly practical-minded modern woman or girl finds the need of a dependable watch a good excuse for satisfying her inherent craving for jewelry adornments. Here we offer a watch that will serve the double purpose - - - as a piece of jewelry it is exquisite, and as a time-keeper it is accurate. 6½ ligne size Swiss movements. Chromium Plated, handsome engraved-effect cases. Gold, raised numerals. Black band. (L) 4 S 17141¼—6-jewel. Postpaid… $11.98. 4 S 17143¼—15-jewel. Postpaid… $14.98. Any woman will be happy to own this lovely, dependable wrist watch. Neat engraved-effect. 14-K Solid White Gold case. 6½ ligne size, good, shockproof movement. Pretty etched effect dial. Black grosgrain ribbon band. Excellent value! 15-jewel is, of course, best. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 147

P. 158

4 K 6042—HALF SIZES—6 to 8½ only. Warmth comes first, perhaps, in winter gloves, but fashionable feminines demand that beauty follow as closely as a shadow! That's why these beautiful, soft, durable Capeskin (Leather) gauntlets with thick fur cuffs and warm fleece lining, will meet with high favor. Stitched backs. For dress, sports, or driving, and priced very reasonably for such fine gloves. A Star Bargain. COLORS—Black, Brown, or Tan. State size and color. Price, Postpaid… $1.98. For Ladies. 4 K 6040—Slip-on style. 4 K 6031—Strap-wrist style. HALF SIZES—6 to 8½ only. Smart, very fine quality, perfect-fitting, splendidly made Capeskin (Leather) gloves. Warm, soft Coney Fur lining. Light stitching. Excellent value. COLORS—Black, or Med. Tan. Order by number; state size and color… $2.98. 4 K 6022—HALF SIZES—6½ to 9. Ladies' fleece lined Cotton Jersey mittens, with soft, wide coney fur tops. Neatly stitched backs. Warm, practical, and a real bargain. COLORS—Dark Brown, Black, or Medium Gray. State size and color. Price, Postpaid… 48c. 4 K 6041—HALF SIZES—6 to 8½. Well made, truly smart, durable, pliable Capeskin (Leather) dress or driving gauntlets. Stitched backs. Warm, soft fleece linings; adjustable snap-fastening wrist-straps. COLORS—Brown, or Black. State size and color. Postp'd… $1.69. Ladies' KNITTED WOOL Gloves. 4 K 6043—SIZES—Small, Medium, or Large. For street or sport. Medium weight, plain-knit Half Wool gloves. Rib-knit color-striped gauntlet cuffs. Excellent value. COLORS—Light Brown, Med. Gray, Light Tan. State size, color. Economy price, Postpaid… 59c. BARGAINS in Mittens and Gloves for Girls! 4 K 6032—EVEN SIZES—6 to 14 years. Neat, dressy gloves of Cotton Jersey, warmly fleece-lined; wide, soft Coney fur bands. Nicely made. Stitched backs. COLORS—Dark Brown, or Medium Gray. State size and color. Economy price, Postpaid… 49c. 4 K 6049—SIZES—Small, Medium, or Large. Misses' and girls' About One-half Wool, knitted brushed gauntlet mittens. Double throughout. They have more wool than last year - - - yet are lower priced! COLORS—Navy Blue, Red, or Med. Tan. State size and color… 39c. 4 K 6036—EVEN SIZES—6 to 14 years. Fur-topped mittens for children. Made of heavy, durable Cotton Jersey, with warm fleece lining. Embroidered backs. One clasp. Very moderately priced. COLORS—Dark Brown, or Med. Gray. State size and color… 45c. To Keep Baby's Hands "GOOD and WARM." 4 K 6047—SIZES—1, 2, or 3 years. Inexpensive, warm little mittens to protect baby bands. Knit of About One-half Wool, heavily brushed. Have double cuffs. Certainly a bargain at our low price. COLORS—Cherry Red, Med. Tan, or Peacock Blue. State size and color. Price, Postpaid… 23c. 4 K 6046—SIZES—2, 3, or 4 years. Very warm and cozy, heavy, very soft, very cunning, knitted, heavily brushed All Wool mittens. Knitted cord. Durable, and reasonably priced. COLORS—Green, Blue, or Tan, all ombre shaded. State size and color. Price, Postpaid… 39c. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 158

P. 159

(A) 4 K 6050—HALF SIZES—6 to 8½ only. Good looks, delightful warmth excellent quality. Excellent-fitting, well made gloves of soft, pliable Capeskin (leather); warm fleece lining; neatly stitched backs. One clasp. Fine value. COLORS—Brown, or Black. State size, color… $1.45. (B) 4 K 6048—Same in every detail as gloves 4 K 6050 above, but in slip on style… $1.45. (C) 4 K 6045—HALF SIZES—6½ to 9 only. Ever popular gloves - - - dressy, practical, warm, and priced lower than ever before! Of heavily fleece-lined Cotton Jersey, with fluffy, fur tops. Neatly stitched backs. One clasp. COLORS—Black, Dark Brown, or Med. Gray. State size and color. Economy price, Postpaid… 49c. (D) 4 K 6013—HALF SIZES—6 to 8½ only. Chic, imported, good quality, medium heavy Chamois Suede Fabric Gloves. Two-tone rayon embroidery on backs and appliqued, pointed cuffs. One clasp. COLORS—Beaver (Dk. Tan), Gray, or Mode (Med. Tan). Please state size and color. Postpaid… 79c. (E) 4 K 6001—HALF SIZES—6 to 9 only. Pretty, very inexpensive, medium weight imported Chamois Suede Gloves. Two-tone rayon embroidered turn-down cuffs and backs. clasp style. COLORS—Gray, Light Tan, or Beaver (Dk. Tan). State size and color. Economy price, Postp'd… 47c. (F) 4 K 6018—12 inches long. Postpaid… 69c. 4 K 6019—16 inches long. Postpaid… 79c. HALF SIZES—6 to 8½. Swanky imported Mousquetaire gloves of good, medium weight Chamois Suede Fabric. Stitched backs. COLORS—Lt. Tan, Mode (Med. Tan.), or Beaver (Dk. Tan). State size and color. (G) 4 K 6007—HALF SIZES—6 to 8 only. A "Star" Bargain in beautiful imported gloves. Of soft, pliable, good quality smooth Genuine Kid Leather. Two-tone rayon embroidered backs and underlaid cuffs. Excellent-fitting. COLORS—Black, Light Brown, or Beaver (Dk. Tan). State size and color. Economy price… $1.98. (H) 4 K 6008—HALF SIZES—6 to 8½ only. Modestly priced but smart, Imported Medium Weight 12-inch Chamois Suede Fabric gauntlets. Two-tone rayon embroidery on backs appliqued cuffs. COLORS—Gray, Mode (Med. Tan), or Beaver (Dk. Tan). State size and color. Price, Postpaid… 59c. (J) 4 K 6024—HALF SIZES—6 to 8½ only. Very warm, swagger, excellent quality imported Chamois Suede Fabric gloves, thick, soft fleece lining. Elastic at under side of wrist. Two-tone rayon embroidery on backs. Two-tone appliqued cuffs and stitched backs. Harmonizing binding. COLORS—Sand Tan, or Gray. State size, color… 98c. (K) 4 K 6023—HALF SIZES—6 to 8½ only. Truly warm, and dressy. Imported gloves of excellent quality, heavily fleece lined Chamois Suede Fabric. Two-tone rayon embroidered backs. Cut-out, underlaid two-tone cuffs. One clasp. COLORS—Light Brown, or Mode (Med. Tan)… 98c. (L) 4 K 6017—HALF SIZES—6 to 8½ only. Chic and charming "gauntlets" from abroad. Of excellent quality, medium weight Chamois Suede Fabric; two-tone rayon embroidery on backs and appliqued, pearl-button-trimmed cuffs. Harmonizing binding. COLORS—Lt. Tan, or Beaver (Dark Tan). State size and color. Economy price, Postpaid… 98c. (M) 4 K 6006—HALF SIZES—6 to 8½ only. Attractive, imported, very low priced gloves of medium weight Chamois Suede Fabric. Rayon embroidered and appliqued cuffs. Stitched backs. COLORS—Light Tan, Cocoa Brown, or Medium Gray. State size, color. Economy price, Postpaid… 59c. (N) 4 K 6014—HALF SIZES—6 to 8½ only. Fashionable, imported, good quality medium weight Chamois Suede Fabric gloves, with striking turndown cuffs and backs two-tone rayon embroidered. COLORS—Light Tan, Mode (Med. Tan), or Beaver (Dk. Tan). State size and color. Postpaid… 79c. (P) 4 K 6015—HALF SIZES—6 to 8½ only. Smart, imported slip-on gauntlets of very good, smooth, firmly-woven heavy Chamois Suede Fabric, in long-wearing two-ply construction. Stitched backs. Scalloped tops. Splendid Value. COLORS—Lt. Tan, Gray, or Beaver (Dk. Tan). State size and color. Economy price, Postpaid… 79c. (R) 4 K 6010—HALF SIZES—6 to 8½ only. Very fashionable, imported novelty gauntlet style gloves. Of very good, smooth, firmly woven, medium heavy Chamois Suede Fabric, in service-giving two-ply construction. Two-tone trim. COLORS—Mode (Med. Tan), or Beaver (Dk. Tan). State size, color. Economy price, Postpaid… $1.19. (S) 4 K 6002—HALF SIZES—6 to 8½ only. Very good quality medium weight imported Chamois Suede Fabric gloves. Two-tone rayon embroidery on backs and two-toned scalloped cuffs. COLORS—Light Tan, Light Brown, or Mode (Med. Tan). State size and color. Price, Postpaid… 98c. (T) 4 K 6020—HALF SIZES—6 to 9 only. Unusual two-tone rayon embroidery and underlays decorate these imported gauntlet style gloves. Of good, medium weight Chamois Suede Fabric. COLORS—Lt. Tan, Beaver (Dk. Tan), or Med. Gray. State color and size. Price, Postpaid… 69c. (V) 4 K 6009—GIRLS' SIZES—6 to 14 years. Girls' imported "slip-on" gloves of good, medium heavy Chamois Suede Fabric. Two-tone rayon embroidered cuffs and backs. Harmonizing binding. COLORS—Light Tan, or Beaver (Dk. Tan). State size and color. Economy price, Postpaid… 49c. (W) 4 K 6068—GIRLS' SIZES—6 to 14 years. Girls' warm knitted "gauntlets". One-half Wool; slightly brushed. Two-tone cuffs. COLORS—Medium Gray, or Camel Tan. State size and color. Economy price, Postpaid… 49c. SATISFACTION GUARANTEED or Your Money Back at Once. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 159

P. 160

(A) 4 M 11522—EVEN SIZES—32 to 42 bust. Charming pajamas of printed and plain fast color Cotton Broadcloth. Trousers have elastic in back, double front yoke, front pleats, wide, scalloped bottoms. Blouse has front collar, tie. Plain color bindings. A bargain! COLORS—Medium Green, Rose-pink, or Copenhagen Blue predominating. Please state size and color. Price, Postpaid… Set $1.00. (B) 4 M 11502—EVEN SIZES—34 to 44 inches bust only. Length 42 inches. A beautiful foundation slip of All Rayon Satin. Side pleats. Self material shoulderstraps; rayon drawstring. Splendid value! COLORS—Copenhagen Blue, Pink, Peach, Nile Green, Coral Rose, or Black. Please state size and color. Economy price, Postpaid… 98c. (C) 4 M 11500—EVEN SIZES—34 to 44 inches bust only. Length 42 inches. Regular $1.29 value! Lovely slip of Rayon Flat Crepe interwoven with strengthening Cotton, trimmed with hemstitching and an embroidered medallion. Side pleats. Self material straps. COLORS—Pink, Peach, French Tan, Queen Blue, or Coral Rose. State size, color… 98c. (D) 4 M 11518—EVEN SIZES—32 to 42 bust. Beautiful 2-piece pajama set of fine quality Knitted Rayon. Trousers have double sash, crotch, bottom "cuffs." Tuck-in blouse. COLORS—Jockey Red with Black, Tan with Capucine (burnt orange), Bright Blue with Light Blue. Please state size and color. Price… 2-piece set $1.95. (E) 4 M 11520—EVEN SIZES—32 to 42 bust. Three-piece ensemble. Above outfit with matching Knitted Rayon coat. COLORS—Pajamas as above. Coat colors to reversed. State size and color… 3-piece Set $3.79. (F) 4 M 11506—EVEN SIZES—32 to 42 only. Delightful combination of Knitted Rayon. Daintily trimmed with new rosewood-colored embroidered net medallions, and rayon rose-buds. Built-up shoulders; French band finish. Button and buttonhole at left leg. Double crotch. COLORS—Flesh-pink, Peach, Nile Green, Sweet Pea (orchid), or Coral. State size and color. Economy price, Postpaid… $1.29. (G) 4 M 11508—EVEN SIZES—32 to 42 bust. "New-silhouette" combination of super-quality, delustered (silklike) Knitted Rayon. Shaped, double brassiere top at front. Snap-fastening slit at right leg. Double crotch. Elastics at knees. Picot-effect self material shoulder-straps. Hook and eye side fastening. COLORS—Pink, Peach, Nile Green, or Sweet Pea (orchid). State size and color… $1.49. (J) 4 M 11510—EVEN SIZES—32 to 42 bust. A splendid combination for the money. Of good quality delustered (silklike) Knitted Rayon, with double, side-fastening brassiere top and diaphragm band, and crotch. Slit at each elastic-inserted leg, one side with snap and hook fastening, the other "tacked." Picot-effect self material straps. Smooth seams. Rayon bud. COLORS—Flesh Pink, Peach, Nile Green, or Coral. State size and color. Postpaid… 70c. (K) 4 M 11504—EVEN SIZES—34 to 38 inches bust. Length 42 inches. 40 to 44 inches bust, length 43 inches. Exquisite "new-silhouette" foundation slip of Rayon Flat Crepe that looks remarkably like Silk Flat Crepe. Richly trimmed with beautiful, new rose-wood-colored lace. Cut in a low "V" at the back, and with skirt flared. Self material shoulderstraps. COLORS—Flesh-pink, Peach, Coral Rose, Nile Green, Light Tan, or White. Please state size and color. Economy price, Postpaid… $1.99. (L) 4 M 11523—EVEN SIZES—34 to 44 bust. Luxurious new-silhouette night-gown of fine Knitted Rayon, flared at bottom, and pleated in front. Harmonizing binding and rayon buds. Rayon ribbon sash through buttonholes. COLORS—Pink with Nile Green trim, Peach with Sweet Pea (Orchid), Nile Green with Pink, or Banana (Gold) with Coral. Please state size and color. Economy price, Postpaid… $1.79. (M) 4 M 11514—Lengths 22, 24, 26 inches. Fits hips to 38, 42, 46 inches. You'll adore these lovely bloomers of line quality, delustered (silklike) Knitted Rayon, delightfully trimmed with rayon-embroidered net medallions and lace edging. Double crotch. Elastics at waist and knees are run-in, not stitched-in as in inferior-made bloomers. Flatlocked seams. COLORS—Pink, Peach, Nile Green, or Coral. Please state size and color. Postpaid… 98c. (N) 4 M 11512—EVEN SIZES—30 to 38 bust. Dainty, practical, and marvelous value! Bandeau and bloomer set of good quality Knitted Rayon trimmed with cream colored Val lace and a rayon rosebud. Bandeau is double, hooks in back, has rayon-mixed ribbon shoulder-straps. Bloomers have double crotch and elastics at waist and knees run-in, not stitched-in, as in inferior-made bloomers. With size 30 bandeau we furnish 20-inch bloomers; with 32 and 34, 21-inch bloomers; with 36 and 38, 22-inch bloomers. COLORS—Pink, Peach, Nile Green, or Sweet Pea (orchid), one color and one size to set only. State size and color. Price, Postpaid… Set 98c. (P) 4 M 11516—EVEN SIZES—32 to 38 inches bust only. Length about 40 ins. Dainty hand-embroidered slip of fine quality Knitted Rayon. 9-inch shadowproof hem; side pleats for fullness. Picot-effect shoulderstraps and bodice top. Rayon drawstring. A real bargain! COLORS—Pink, Peach, Nile Green, Coral, or Queen Blue. Please state size and color. Economy price, Postpaid… 98c. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and lengths in descriptions. Page 160

P. 161

MORE FASHIONABLE than EVER BEFORE PAJAMAS for DA-TIME or NI-TIME. 4 M 11480—EVEN SIZES—32 to 44 bust. Of plain and printed fast color Rayon Flat Crepe interwoven with Cotton. Pleated collar. Trousers have elastic in back. COLORS—Pink, Peach, Nile Green, or Copen Blue; all with harmonizing prints. State size and color. Postpaid… $1.98. 4 M 11475—EVEN SIZES—32 to 40 bust. 2-piece Farmerette Outfit. A "Star" Bargain! Of fast color Cotton Broadcloth. Cross-back suspenders, and drop seat. COLORS—Rose-pink, Nile Green, or Copenhagen Blue, all with White blouses. State size and color… $1.19. 4 M 11477—EVEN SIZES—34 to 44 bust. Gay, modern, with splashy daubs of color in its big "prints." Swanky "Da-time" or "Ni-time" two-piece pajama outfit of fine, very serviceable, lustrous Sateen. Wide-legged trousers have double waistband, sash, and "cuffs" of plain material. Tuck-in blouse has printed, double front-collar, armhole bands. Double back yoke. COLORS—Rose, Peach, or Winter Green, all with multicolored prints on black back-grounds. State size and color. Postpaid, 2-piece set… $1.79. 4 M 11478—Same set as above, but with a matching lounging-coat. Postpaid, 3-piece set… $2.98. 4 M 11482—32 to 44 bust. 2-piece tuck-in Pajamas. Of fast color Windsor "Wash-anready" Cotton Crepe. Harmonizing tuck-in blouse. COLORS—White with Rose-pink, Maize with Tangerine, or Tangerine with Copen Blue. State size and color. Postpaid… 99c. 4 M 11484—EVEN SIZES—32 to 42 inches bust only. 2-piece rayon pajamas. For luxurious lounging or sleeping! Of durable Knitted Rayon. Trousers have elastic at waist, double crotch. Banded and trimmed in black. COLORS—Red with Black trim, Black with Red, Peach with Black, or Pink with Black. State size and color. Postpaid… $1.79. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Chic frocks; irresistible at our low prices! Pages 72 to 103. Page 161

P. 166

SAVE MONEY on GOOD QUALITY FLANNELETTES. 4 M 11420—SIZES—34 to 44 bust. 2 for $1.28. Each… 65c. 4 M 11422—STOUTS—46 to 54 bust. 2 for $1.48. Each… 75c. Full cut gown. Real value! Neat, warm, well made Flannelette nightgown, fleeced on both sides. Double front and back yokes. Front hemstitched. COLOR—Assorted light striped patterns. Please state size. 4 M 11432—34 to 44 bust. 2 for $2.33. Each… $1.19. 4 M 11433—STOUTS—46 to 54 bust. 2 for $2.65. Postpaid, Each… $1.35. "Better grade" well made night-gown of heavy, warm Shaker Flannel, fleeced on both sides. Double front and back yokes. Hemstitched, embroidered front. COLORS—Pink, or Peach. Please state size and color. 4 M 11424—34 to 44 bust. 2 for $1.56. Each… 79c. 4 M 11426—STOUTS—46 to 54 bust. 2 for $1.76. Each… 89c. A bargain! Warm, well made collared nightgown of Outing Flannel, fleeced on both sides. Double front and back yokes. COLOR — Assorted light striped patterns. State size. 4 M 11428—34 to 44 ins. bust. Charming! And easily worth $1.49. Well made of warm, heavy "better grade" Outing Flannel, fleeced on both sides. Harmonizing floral-printed flannelette trim. Double back yoke. Rayon "frogs" at closing. Exceptional value. COLOR—Assorted light stripes with assorted light prints. Price, Postpaid $1.19. PRICED VERY LOW 2-piece TUCK-IN PAJAMAS. 4 M 11438—34 to 44 bust. A real bargain in jaunty pajamas of warm, heavy, soft, plain and printed Outing Flannel, fleeced on both sides. Tuck-in blouse has double front-collar and back yoke; pocket. Wide-bottomed trousers have double front-yoke, elastic in back, double "cuffs". COLORS—Pink, or Peach; neat, harmonizing prints. State size, color. 2 sets $2.73… Set $1.39. 4 M 11430—SIZES—34 to 44 ins. bust. Extra warm. Splendidly made of extra fine quality Flannelette. Double front and back yokes, and sleeve-ends. Front yokes trimmed with rayon braid ornaments and hemstitching. COLORS—Pink or Blue polka dots on White background. State size, color. 2 for $2.75. Each… $1.39. OUR BEST 2-piece PAJAMAS. NEWEST FANCY PRINTS. 4 M 11440—34 to 44 inches bust. Modern swank with "good old fashioned" warmth! Of heavy, fine-quality Outing Flannel, fleeced both sides. Block-printed in modernistic patterns. Rayon "frogs". Elastic at waist of trousers. COLORS—Assorted multi-colored prints. State size. 2 sets $3.85. Postpaid… Set $1.85. NEW KIMONO JACKET. 4 M 11442—34 to 44 bust. Smart ¾ length Jacket of good, heavy Outing Flannel. Plain trim. COLORS—Assorted light prints with Pink or Blue. 2 for $2.33. Each… $1.19. WONDER VALUES. 4 M 11434—34 to 44 ins. bust. Of very good Flannelette. Rayon "frogs." Trousers have knitted drawstring. COLORS—White with Blue or Pink stripes. State size, color. 2 sets $3.33… Set $1.69. 4 M 11436—34 to 44 bust. Good, warm Outing Flannel; harmonizing prints. Rayon "frogs." Tape drawstring. COLORS—Flesh, or Peach. State size and color. 2 sets $2.85. Price, Postpaid… Set $1.45. LOWEST PRICES! WARM BLOOMERS. REGULAR and STOUT SIZES. 4 M 11444—REGULAR SIZES Lengths, 25, 27, 29 ins. 2 pairs 76c. Pair… 39c. 4 M 11445—STOUT SIZES—Lengths, 27 or 29 ins. 2 pairs 88c. Pair… 45c. Neat, warm Outing Flannel bloomers, priced low. Double crotch. Double-stitched seams. Elastics run in, not stitched in. COLOR—Assorted light striped patterns. State size. 4 M 11446—REGULAR SIZES—Lengths 25, 27, 29 ins. 2 pairs 96c. Pair… 49c. 4 M 11447—STOUT SIZES—Lengths 27 or 29 ins. 2 pairs $1.16. Pair… 59c. Splendid quality! A very warm, printed Outing Flannel. Double-stitched saddle seat. Good elastics run in, not stitched in. COLORS—Flesh-pink, or Blue print, on White backgrounds. CHICAGO MAIL ORDER CO., Chicago, Ill. Dependable quality guaranteed. Page 166

P. 167

ASTONISHING VALUES—All Star Bargains. FULL CUT FLANNELETTE GARMENTS! CHOICE 97c. WE PAY POSTAGE. We Guarantee LOWEST PRICES. 4 M 11410—EVEN SIZES—34 to 44 inches bust only. Star Bargain --- big value! Two warm, yet inexpensive nightgowns of Outing Flannel fleeced on both sides. Full cut and well made. Hemstitched double rever-effect front. COLOR—Assorted light stripes. Please state size. Economy price. Postpaid… 2 for 97c. 4 M 11402—EVEN SIZES—34 to 44 inches bust only. Value worthy of a "star" - - - a real Star Bargain! Attractive two-piece pajama set, full cut and well made of soft, warm, good quality Outing Flannel, fleeced on both aides. Front trimming of slip-over jacket, and the double bands on pajamas, are of plain, harmonizing material. Double back yoke. Double-stitched armholes. Tape drawstring in pajamas. COLOR—Assorted light striped patterns; harmonizing trim. Please state size. 2 sets $1.91. Economy price, Postpaid… Set 97c. 4 M 11404—EVEN SIZES—34 to 44 inches bust only. Made of Amoskeag Manufacturing Company (from Manchester, New Hampshire, U. S. A.) Flanelette. Extra big value --- a Star Bargain! A soft, warm nightgown, full cut and well made of thick, cozy, famous AMOSKEAG Flannelette. Double front and back yokes and cuff-bands. Front yoke hemstitched and Rayon embroidered. COLOR—Assorted light striped patterns. State size. 2 for $1.91. Price, Postpaid, Each… 97c. 4 M 11408—EVEN SIZES—34 to 44 inches bust only. Solid Color Gown. Pretty, nightgown - - - a Star Bargain at our low price! Of very soft, warm, fleecy, good quality plain-colored Shaker Flannel, fleeced on both sides. Double front and back yokes and cuffs. Floral print insert and hemstitched collar-effect front. COLORS—White, Pink, or Peach. State color, size. 2 for $1.91… Ea. 97c. 4 M 11406—EVEN SIZES—34 to 44 inches bust only. Floral Print Gown. A Star Bargain that deserves special mention. Full cut and well made of soft, cozy-warm Shaker Flannel, fleeced on both sides, with gaily-colored, floral pattern. Double front and back yokes. Rayon stitching. COLOR—Colored floral prints on assorted plain-colored backgrounds. State size. 2 for $1.91… Each 97c. 4 M 11400—EVEN SIZES—34 to 44 inches bust only. Only our most outstanding values are labeled with a star. Here's a wonderful Star Bargain! A good looking, neat, two-piece pajama suit, cut to our specifications, and well made. Of good quality striped Outing Flannel, fleeced on both sides. Double front trim, collar, and sleeve-bands of 3-button jacket, are of harmonizing, plain-colored Flannel. Harmonizing Rayon braid frogs. Double-stitched at armholes. Tape drawstring. COLOR—Assorted light striped patterns; harmonizing trim. Please state size. 2 sets $1.91. Postpaid… Set 97c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 167

P. 176

DEPENDABLE HOSIERY for BABY. Every Price Guaranteed LOWEST. MOTHERS LOOK! ALL WOOL Special. 4 M 3310—SIZES—4 to 6 only. One of the biggest bargains ever offered in infants' hose! Very warm, serviceable, good looking stockings knit in medium rib of soft, fine Quality 100% Pure Australian Wool, and treated by a special process to render them unshrinkable. Seamless feet; silk-tipped, reinforced heels and toes. Great value. COLORS—Cream White, Camel Tan, or Black. Please state sizes and colors. Price… 3 pairs $1.00. 4 M 3307—SIZES—4 to 6 only. Infants' inexpensive Cotton socks. Reinforced heels and toes. Hemmed tops. COLORS—White, Blue, Pink, or Black. State sizes and colors… 3 pairs 25c. HIGH GRADE Mercerized Cotton. 4 M 3344—SIZES—4 to 6 only. Fine Mercerized Cotton. Reinforced heels and toes. COLORS—Black, White, Camel Tan, Pink, or Light Blue. State colors and sizes. Postpaid, 3 pairs… 47c. 4 M 3336—SIZES—1 to 6 only. Good Cotton stockings. Reinforced heels and toes. COLORS—White, Black, Pink, Light Blue, or Camel Tan. State sizes and colors. Postpaid… 3 pairs 37c. 4 M 3334—SIZES—4 to 6 only. Fine, dressy, warm stockings of Two-thirds Wool, balance Rayon. Reinforced heels, toes. COLORS—Cream White, Camel Tan, or Black. State sizes and colors. Price, Postpaid… 2 pairs 75c. 4 M 3354—SIZES—4 to 6 only. Warm, durable, inexpensive stockings, About One-third Wool, balance Cotton. Reinforced heels, toes. Big value. COLORS—Black, White, or Camel Tan. State sizes, colors… 2 pairs 45c. 4 M 3328—SIZES—4 to 6 only. Dressy, fine-ribbed. Of Equal Parts Fine Australian Wool and Combed Cotton. Reinforced. COLORS—Cream White, Camel Tan, or Black. State colors, sizes. Price. Postpaid 2 pairs… 59c. 4 M 3343—SIZES—4 to 6 only. Dressy hose of Cotton, with a Small Amount of Wool Interwoven for added warmth; Rayon-plated. Economy-priced! COLORS—Camel Tan, Cream, White, or Black. Please state colors and sizes. Postpaid… 2 pairs 45c. 4 M 3332—SIZES—4 to 6 only. Beautiful, serviceable stockings. Knit in very fine rib, of Lustrous Rayon with a small amount of Pure Thread Silk. Reinforced. COLORS—Black, White, Pink, Light Blue, or Peach. State colors and sizes. 2 pairs 72c… Pair 37c. 4 M 3345—SIZES—4 to 6 only. Good looking yet sturdy dress stockings of Mercerized Cotton, plated with Rayon that gives them a silklike appearance. Reinforced mercerized cotton toes, heels. COLORS—Black, White, or Camel Tan. State colors, sizes… 2 pairs 45c. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 176

P. 177

NEW! For the Young Miss! BIG VALUES. 4 M 3282—HALF SIZES—6 to 10 only. A "Star" Bargain! Extra special value. Boys' or Girls' warm heavy, full length hose, knit in popular sport rib, of Equal Parts Wool and Cotton yarns. Reinforced heels and toes. Good value. For general wear. State size, catalog number and color number as indicated. 2 Pairs 71c… Pair 37c. 4 M 3287—HALF SIZES—8½ to 10 only. Very good looking, warm sockettes, knit in a fine rib, of All Wool Yarn. Reinforced heels and toes; rib-knit turn-down cuffs with contrasting designs. For street or sports. Splendid value! COLORS—Red, Medium Blue, Green, or Tan. State color, size. 2 pairs 76c… Pair 39c. 4 M 3302—HALF SIZES—7 to 9½ only. Lengths about 24 to 27 inches. Shaped stockings, especially knit for the miss or very small woman. Of sheer, strong, silklike Delustered Rayon; cotton heels, toes, and inside tops. Reinforced soles. Ravel stops. Fashion marks. Seamed backs. Big value! COLORS—As named on opposite page. Please state colors and sizes. Postpaid, 2 pairs… 59c. 4 M 3308—HALF SIZES—7 to 9½ only. Inexpensive yet attractive! Shaped, shorter length hose specially knit for the miss or very small woman. Of fine Carded Cotton Yarn, in neat, contrasting shadow plaids. Reinforced heels, toes; double garter tops. A great bargain! State size; order by catalog number and state color numbers as indicated. Economy price, Postpaid… 2 pairs 47c. 4 M 3309—HALF SIZES—7 to 10 only. Snappy, good looking, durable hose, very popular for street or sports wear. Shaped stockings specially designed for misses and very small women. Of Fine Quality Combed Cotton, overplated with Rayon. Hemmed tops. Cotton toes and heels. Unusual value. State sizes. Order by catalog number; state color numbers as indicated. Price, 2 pairs… 77c. 4 M 3313—HALF SIZES—7 to 9½ only. Dressy, stylish, warm, shaped fancy hose; specially knit to fit misses and very small women. Of Carded Cotton with a Small Amount of Wool for added warmth, over-plated with lustrous Rayon. Cotton heels, toes, and inside hemmed tops. Remarkable value. State size. Order by catalog number; state color as indicated. 2 pairs 87c… Pair 45c. 4 M 3314—HALF SIZES—7 to 9½ only. Just what she's been wishing for - - - specially shaped, smart, serviceable hose for the miss or very small woman. Knit of fine quality Mercerized Cotton, with attractive, fancy-woven heels. Lustrous Rayon over-plating except at toes and heels. Reinforced heels, toes; hemmed tops. State size. Order by catalog number and color numbers as indicated. 2 pairs 87c. Economy price. Postpaid. Pair… 45c. 4 M 3317—HALF SIZES—7 to 10 only. Swagger knee-length hose for girl or boy. Knit of good Cotton Yarn with a Small Amount of Wool for added warmth. Double turn-down cuffs; reinforced heels and toes. Heavy, good looking, and a real bargain. Please state size. Order by catalog number and color numbers indicated. 2 Pairs 75c. Economy price. Postpaid… Pair 39c. 4 M 3350—HALF SIZES—9½ to 11½ only. Neat, warm socks for men. Knit in heather mixture, of fine quality Cotton With About One-fourth Wool for extra warmth. Contrasting fancy-woven clocks. Reinforced heels and toes; elastic-ribbed tops. Conservative, yet smart. State size. Order by catalog number and color number indicated. 2 pairs 55c. Price. Postpaid… Pair 29c. 4 M 3351—HALF SIZES—8 to 10 only. Boys' dressy, snappy socks, Just like Dad's! Of fine Combed Cotton with fancy designed stripes overplated with lustrous Rayon. Reinforced heels, toes; elastic-ribbed tops. State sizes. Order by catalog number and state color numbers as indicated. Economy price, Postpaid… 2 pairs 39c. For MEN! Guaranteed SAVINGS! 4 M 3352—HALF SIZES—9½ to 11½ only. Excellent value! Handsome, not-too-loud fancy socks for men. Of Full Mercerized Cotton. with Rayon over-plating. Fancy Jacquard design and needlepoint effect openwork. Reinforced heels, toes; elastic-ribbed tops. State sizes. Order by catalog number and state color numbers as indicated. Economy price, Postpaid… 2 pairs 45c. 4 M 3357—HALF SIZES—9½ to 11½ only. Men's classy, semi-conservative fancy dress socks, with fancy-woven clocks. Knit of fine quality lustrous Rayon and Celanese. Reinforced mercerized cotton heels, toes; elastic-ribbed mercerized cotton tops. State sizes. Order by catalog number and state color numbers as indicated. Economy price, Postpaid… 2 pairs 49c. 4 M 3361—HALF SIZES—9½ to 12 only. Fine dress socks for men. Of Pure Thread Silk, sheer yet strong, with special reinforced toe-guards and heels, soles, and elastic-ribbed tops of fine mercerized cotton. A genuine bargain. COLORS—Black, French Tan, Navy Blue, or Med. Gray. State size, color. 3 pairs $1.00. Pair… 39c. 4 M 3367—HALF SIZES—9½ to 11½ only. Wonder value! Men's warm, good looking fancy dress socks of About One-fourth Wool, balance Combed Cotton. Rayon-striped and attractively Jacquard-patterned. Reinforced heels, toes, elastic-ribbed tops. State size Order by catalog number and color number as indicated, 2 prs. 75c. Pair… 39c. 4 M 3379—HALF SIZES—9½ to 11½ only. Heavy, warm, durable All Wool socks for general street or service wear. Seamless for ease and comfort. Cotton reinforcing in heels and toes. Elastic-ribbed tops. State sizes. Order by catalog number and color numbers as indicated on opposite page. Price. Postpaid… 3 pairs $1.00. 4 M 3387—HALF SIZES—9½ to 11½ only. Men's fancy-striped socks of good Cotton, with stripes and clock design of Rayon. Reinforced heels and toes; elastic-ribbed tops. Very inexpensive, yet dressy. Marvelous value. COLOR—Assorted, three colors and one size to a bundle. State size. Postpaid… 3 pairs 49c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 177

P. 178

Outstanding HOSIERY VALUES! NEWEST FANCY HEELS—Fashion's Choice of Colors. WE PAY POSTAGE. (A) 4 M 3259—SIZES—8½ to 10 only. COLORS—Furnished only in - - - Light Gunmetal, Crystal Beige, Blonde, Dawn, Boulevard, Romance, Rosador, Sable, French Nude, or Dark Gunmetal. Please state size and color. Our finest, loveliest Chiffon Weight full fashioned hose for the most critical. Even-textured and beautiful, of very fine quality Pure Thread Silk from top to toe, featuring the "cradle foot" with double sole, narrow beneath instep and widening toward toe and heel providing strength without in cutout or very low-cut slippers. Newest double point and diamond heel. Mercerized cotton inside garter top and reinforcing soles and silk-plated heels, toes, and toe-guards. 2 pairs $3.13. Postpaid, pair… $1.59. (B) 4 M 3224—Have fast color Black French arrow heels. (C) 4 M 3217—Have ankle-flattering arrow-point heels. Striking and fashionable. Both styles in sizes 8½ to 10 only. COLORS—Furnished only in - - - Evenglow, Blonde, Crystal Beige, Dawn, French Nude, Rosador, Florida Tan, Romance, Dark Gunmetal, or Black. State size and color. Every economy-loving woman who realizes the importance of well dressed feet, will welcome this opportunity to get these sheer, dressy, silklike hose, Delustered Rayon from top to toe. Every pair has mercerized cotton heels and toes, and reinforced soles and garter tops, with ravel stops to stop runners. Seamed backs and fashion marks. 2 pairs 79c. Price, Postpaid, pair… 42c. (D) 4 M 3277—Fast color Black butterfly heel and seam stitching. COLORS—Furnished only in - - - Evenglow, Blonde, Dawn, Romance, or Crystal Beige. 4 M 3279—Fast Color Brown Butterfly heel and seam stitching. Both styles in sizes 8½ to 10 only. COLORS—Furnished only in - - - Evenglow, Blonde, Rendezvous, Romance, or Onionskin. State size and color. These newest "butterfly" heels bring striking effectiveness to these beautiful, fine quality All Pure Thread Silk Chiffon hose, silk from top to toe. Silk-plated fancy heel, and sole. Mercerized cotton heel, toe, sole, and inside garter top. Ravel stop. 2 pairs $1.85. Pair… 95c. (F) 4 M 3207—SIZES—8½ to 10 only. COLORS—Furnished only in - - - Blonde, French Nude, Evenglow, Crystal Beige, Romance, Florida Tan, Light Gunmetal, Dawn (Peach). State size and color. Smart, sheer, lovely stockings of Pure Thread Silk in chiffon weight, with fashionable, flattering "Alps" heels. Mercerized cotton reinforces heels, toes, soles, and inside of garter tops. Silk-plated soles and heels. Seamed backs, fashion marks. 2 Pairs $1.67. Pair… 85c. (G) 4 M 3254—Have fast color black "step-up" heels and seam stitching. COLORS—Furnished only in - - - Evenglow, Gunmetal, Dawn, or Crystal Beige. (H) 4 M 3252—Have fast color brown "step-up" heels. COLOR—Furnished only in - - - Blonde, Evenglow, Dark Gunmetal, Dawn, Crystal Beige. (J) 4 M 3214—Have fast color black French heels, woven clocks, and seam stitching. COLORS—Furnished only in - - - Blonde, Evenglow, Light Gunmetal, Dawn, Florida Tan. (K) 4 M 3238—Have self-colored French heels and clocks. COLORS—Furnished only in - - - Light Gunmetal, Crystal Beige, Blonde, Onionskin, Florida Tan, French Nude, Evenglow, or Rosador. All styles Sizes 8½ to 10. State catalog No., size, color. Modern ankles must have "personality" - - - and the novel heel creations in these hose permit the smart feminine to express her "very own" Individuality. The hose themselves, sheer, lovely, lustrous, and knit in Chiffon Weight of Pure Thread Silk from top to toe, are most modest in price. Mercerized Cotton reinforces heels, toes, soles, and garter tops. Heels and soles silk plaited. Seamed backs. Fashion marks. 2 pairs $1.69. Price, pair… 87c. (L) 4 M 3257—SIZES—8½ to 10 only. COLORS—Furnished only in - - - Blonde, Evenglow, Romance, Light Gunmetal, Black, Rosador, Sable, Dawn, Rendezvous, or Dark Gunmetal. State size and color. Exquisite - - - and superb value! Sheer, clear, full fashioned hose, knit in Chiffon Weight, of Pure Thread Silk from top to toe. Narrow silk-plaited French heels. Mercerized cotton reinforces heels, toes, soles, and garter tops. Rare value indeed at this price! 2 pairs $1.89. Pair… 97c. (M) 4 M 3272—SIZES—8½ to 10 only. COLORS—Furnished only in - - - Blonde, Evenglow, Dark Gunmetal, French Nude, Boulevard, Dawn (Peach), Light Gunmetal, Florida Tan, Onionskin, or Black. Please state size and color. Flattering enough to be the choice of a Ziegfeld chorus! Beautiful, sheer, even-textured hose that fit and enhance the legs as only full fashioned hose can. Knit from top to toe, of Mid-weight Thread Silk, with French heels, soles, and toes reinforced with Mercerized Cotton, plated with silk. Mercerized cotton inside blue-striped garter tops. Toeguards. Stockings of this kind formerly sold for $1.49! 2 pairs $2.33. Price, Postpaid, pair… $1.19. (N) 4 M 3228—SIZES—8½ to 10 only. COLORS—Furnished only in - - - Blonde, Evenglow, French Nude, Dark Gunmetal, Romance, Florida Tan, Dawn (Peach) or Black. Please state size and color. Pointed heels give that flattering tapered ankle line to these sheer, silklike, pretty hose. Rayon from top to toe. Tops finished in Red picot-edging. Have Mercerized Cotton reinforcing heels, toes, tops. Seamed backs. Fashion marks. Exceptional value! 2 pairs 76c. Pair… 39c. COLOR CHART… Hose Come Only in Colors Listed in Descriptions… Romance, French Nude, Blonde, Rosador, Dawn, Crystal Beige, Rendezvous, Boulevard, Florida Tan, Onion skin, Sable, Light Gunmetal, Evenglow, Gunmetal, Black. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 178

P. 179

America's Greatest HOSIERY VALUE. 4 M 4000—SIZES 8½ to 10 only. COLORS—These hose can be had in the new wide range of beautiful new colors shown on color chart on opposite page. State size, color. Just recently introduced - - - yet already these beautiful, sheer, lustrous, flawless Genuine Full Fashioned hose have attained widespread popularity that exceeds even our expectations - - - and no one knows better than we, how much these stockings deserve to be acclaimed! When hose fit for a queen are priced as one of our Star Bargains at 50c a pair less than such hose would cost elsewhere, their enthusiastic acceptance is inevitable. They're knit from top to toe, in service weight, of fine quality Pure Thread Silk, are even-textured, hug every curve of the limb, and have smart, fashionable narrower-at-the-top, curved French heels. The heels, toes, inside garter tops, and soles, are of fine mercerized cotton to give extra strength where the wear comes. In fifteen new and popular shades. Buy two pairs of the same color - - - when one stocking meets with disaster the other may be paired up with the good ones. 2 pairs $1.95. Economy price, Postpaid, pair… $1.00. PROOF that WE SELL for LESS! 4 M 3223—SIZES—8½ to 10. COLORS—Furnished only in - - - Blonde, Light Gunmetal, Evenglow, French Nude, Rosador, Florida Tan, Crystal Beige, Dark Gunmetal, Dawn (Peach), or Black. Though the price is even lower than we formerly quoted, it is not price alone that makes these hose a bargain. As high priced hose are knit from top to toe of silk, so are these finely woven of Delustered Rayon - - - and they look for all the world like real silk, but cost so much less and are so serviceable. Have the smart, stylish, rayon-plated curved French heels. Reinforced with Mercerized cotton at tops, heels, soles, and toes. Seamed backs with fashion marks. Sheer, strong, and economical. Price, Postpaid… 3 pairs 95c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 179

P. 184

Economy Prices! MEN'S DEPENDABLE HOSIERY. 4 M 3376—One large size only, that adjusts to any size foot. A "star" bargain, Medium weight, guaranteed All Wool. Seamless. Heels and toes cotton-reinforced. Actual weight 2¼ lbs. per dozen. For work, yet nice enough for general wear. COLORS—Brown, Blue, or Gray Heather mixtures, one color to bundle. State color. Postpaid… 3 pairs 75c. 4 M 3365—SIZES—9½ to 11½ only. Our best Full Combed Cotton Yarn socks for dress or general wear. Knit in very fine rib, with 3-thread heels and toes for extra wear; elastic-ribbed tops. Good-looking, durable, economical. COLORS—Black, French Tan, Medium Gray, Brown, or Navy Blue. Please state sizes and colors… 3 pairs 53c. "UNCLE SAM" WORK SOCKS. 4 M 3371—One large size only, that adjusts to any size foot. Actual Weight 1½ Lbs. Per Doz. The old favorites---"Uncle Sam" work socks. Medium heavy, and absolutely seamless from top to toe. Knit of good quality, medium heavy weight Cotton Yarn. Reinforced toes, heels. Elastic-ribbed tops. Preferred by thousands! COLOR—Brown and White mixture. Economy price. Postpaid… 6 pairs 69c. Our Famous R.F.D. (Reg. U. S. Pat. Off.). Guaranteed Work Socks. Wgt. 3 Lbs. Per Dozen. 4 M 3381—One large size only, that adjusts to any size foot. Our R. F. D. work socks is the world's standard of value! Of heavy, Cotton Yarn. Seamless, tested and approved by "Modern Priscilla Magazine". Three pairs free for any imperfect pair. Splendid value! COLORS—Brown and White or Blue and White mixtures, one color to bundle. State color… 6 Prs. $1.09. 4 M 3385—One large size only, that adjusts to any size foot. With cold feet no man can be at his best, outdoors - - - at work or play. Comfort, health, and economy dictate the purchase of these warm, long-wearing, medium weight socks. Shaker knit of equal parts Wool and Cotton Yarn. Elastic-ribbed tops. Reinforced heels and toes. Wonder value! COLORS—Brown or Gray Heather mixtures, one color to bundle. State color… 3 pairs 50c. 4 M 3366—SIZES—9½ to 12 only. The man who wants fresh socks "when he wants them," or the man who "doesn't choose" to wear darned hose, should buy a big supply of these good, neat, seamless Cotton socks. They're priced so low that he can have enough, and discard them when holes appear. Rib-knit tops. COLORS—One pair each color, one size to bundle. Black, Medium Gray, French Tan, Navy Blue, White, and Brown. State size… 6 pairs 57c. WE PAY THE POSTAGE… SATISFACTION GUARANTEED! Genuine ROCKFORD SOCKS. 4 M 3359—One large size only; adjusts to any size foot. 15½ Ins. Long. New Fancy Pattern. Extra heavy, extra warm, extra fine, soft Rockford socks for work or general wear. Knit in blocks, of pure All Wool. Rib-knit tops. Cotton-reinforced heels and toes. Warm, and sporty. COLORS—Scarlet Red with Green, or Green with Red. State color. 2 prs. $1.35. Pair… 69c. 4 M 3374—One large size only, that adjusts to any size foot. Heavy and Warm. 15 ½ Inches long. For general wear, work, or even dress. All Wool. Cotton-reinforced heel and toe. COLORS—Navy Blue or Brown Heather with Gray stripes, or all Gray. 2 pairs 88c. Pair… 45c. 4 M 3369—One large size only; adjusts to any size foot. ⅔ Wool. Full 17 Ins. Long. Extra long, extra heavy Genuine Rockford work socks. Knit of About Two-thirds Wool. ⅓ fine Cotton. Contrasting heels, toes, rib-knit tops. COLORS—Navy Blue Heather with Green or Red tops. State color. 2 pairs $1.07. Postpaid… Pair 55c. Genuine Rockford Socks. 4 M 3377—About ⅓ Wool; ⅔ Cotton. Pair 39c… 2 pairs 76c. 4 M 3373—¾ Wool, 2 Pairs $1.16. Postpaid, pair… 59c. One large size; adjusts to any size foot. Men who work out of doors will appreciate the extra long length in these extra heavy, warm, about 19-inch work socks. Of good Cotton with wool percentages named above. Wide-ribbed legs with wide red tops. Reinforced toes, heels. Marvelous value! COLOR—Gray Heather mixture; Red tops. 4 M 3386—One large size; adjusts to any size foot. ⅔ Wool. Medium weight. About ⅔ Wool, balance Cotton. Rib-knit tops. Reinforced. COLORS—Brown Heather or Navy Blue Heather with Gray stripes, one color to bundle. State color. Price… 2 pairs 49c. 4 M 3389—One large size only; adjusts to any size foot. Actual Weight 1½ Lbs. Per Doz. Durable, comfortable seamless work socks, priced low. Medium heavy 2-ply double and twist Cotton Yarn in body, and 3-ply in heels and toes. COLORS—Brown and White or Black and White mixtures, one color to bundle… 6 pairs 65c. CHICAGO MAIL ORDER CO., Chicago, Ill. Order blanks are on Pages 331 to 334. Page 184

P. 185

FOUNDATION GARMENTS for the GRACEFUL NEW STYLES. Correct Fit, Long Wear, Lowest Prices! 4 M 3972—EVEN SIZES—32 to 42 ins. bust. Side length 19 inches; back length 17 inches. Marvelous Value. Figure-moulding, soft, with only a bit of boning where most needed. Inexpensive corselet of Rayon-striped Cotton Fabric. Has shaped, brassiere top, 12-in. elastic side gores, two 13-in, bones at back, and separate, cross-boned diaphragm and abdomen support inside. COLOR—Pink. State actual bust measure. Postpaid… $1.00. 4 M 3973—ALL SIZES—26 to 36 inches waist; also 38 and 40 ins. Front length 13½ inches. Back about 15½ inches. Chic! A sturdy, heavily-boned corset of beautifully Rayon-brocaded Cotton Corset Fabric, with 7½-inch surgical elastic, wide-boned abdomen and diaphragm support, and high-cut back. Flexible double boning full length of sides and back. Lacing at back. Six garters. Gives quite a little restraint and support. COLOR—Pink. Please state waist measure less 2 inches. Price… $1.89. 4 M 3961—EVEN SIZES—34 to 48 inches bust only. Side length 19 inches; back length 17½ inches. Graceful Slimline Model. Curves are the vogue! Yes - - - pleasing, slender curves, with no appearance of unrestrained bulkiness. This splendid foundation garment trimly molds without restraining bust curves, and shapes the balance of the figure to fashion's lines. Of extra fine Rayon-brocaded Cotton Fabric, with surgical elastic inserts, and Rayon Jersey bust section. Moderately heavy boning. Boned diaphragm support. Excellent value! COLOR—Pink. State actual bust measure. Economy price, Postpaid… $2.49. 4 M 3956—EVEN SIZES—34 to 50 inches bust only. Side length 21 inches; back length 19½ inches. Inner belt, front length about 13 inches. Popular Diaphragm-Control Model. You women with figures you don't like, may look charming in the prevailing modes if you wear this "foundation", a good corselet of Rayon-brocaded Cotton Fabric, with shaped brassiere top 14-inch surgical elastic side gores, boned, inside diaphragm support, and flexible, double boning at back. Plain Coutil and elastic double-boned abdominal innerbelt. Six garters. Big value! COLOR—Pink. Please state actual bust measure. Economy price. Postpaid… $1.98. 4 M 3955—EVEN SIZES—32 to 40 bust. Side length 19 inches without "step-ins". Back 15½ ins. The "Roxyette" Combination. Slip it on - - - slip your dress over it - - - you're "all dressed". New, pretty extremely comfortable, washable, unboned bandeau, corset, and step-in drawer combination. Of medium weight, fine Rayon brocaded Cotton Fabric; heavy Knitted Rayon brassiere top; lace-trimmed Knitted Rayon step-in bottom. 11-inch elastic side gores. 4 garters. Side fastening. A bargain. COLOR—Pink. State actual bust measure. Postpaid… $1.89. 4 M 3974—WAIST SIZES—All Sizes—26, 27, 28, 29, 30, 31, 32, 33, 34; also 36 inches. Front and back length about 13½ inches. A medium-boned, well Made, and amazingly low priced corset of sturdy Rayon-striped Cotton Fabric - - - ideal figure support for any woman. It emphasizes the waistline and rises at the front to hold abdomen and diaphragm. 4 bones full length of back. Reinforcement beneath bones at front. 8-inch broad-end clasp, elastic side gores, and four garters. A bargain! COLOR—Pink. Please state actual waist measure. Economy price, Postpaid… $1.00. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 185

P. 190

EASY-TO-WEAR "FOUNDATIONS." STRICTLY UP TO DATE… GUARANTEED LOWEST PRICES! 4 M 3916—EVEN SIZES—28 to 46 inches bust only. For Milady who delights in pretty "underthings." Beautifully made, washable Cotton-backed Satin brassiere. Metal corset-hook. Elastic back-insert. Rayon-mixed straps. COLOR—Pink. State actual bust measure. Price, Postpaid… 39e. 4 M 3919—EVEN SIZES—28 to 46 inches bust only. With this brassiere of Cotton Brocaded Twill, and a girdle or corset the average figure can achieve the mold necessary to charmingly wear the frocks of today. Elastic at back. COLOR—Pink. State actual bust measure. Price, Postpaid… 17c. 4 M 3925—EVEN SIZES—32 to 46 inches bust only… 59c. 4 M 3926—EVEN SIZES—48 to 54 inches bust only… 69c. Brassiere and diaphragm support of Rayon-striped Cotton Fabric. Knitted elastic insert at sides. Metal corset-hook. Hooks down front. COLOR—Pink. State bust size. 4 M 4007—EVEN SIZES—28 to 38 bust. Of dotted Rayon-brocaded Brassiere Fabric. Knitted Rayon and Cotton insert. COLOR—Pink. State actual bust measure… 29c. 4 M 4006—ALL SIZES'—24 to 30; also 32, 34 ins. waist. Side-hooking Rayon-brocaded Coutil girdle. Elastic sides. Front boning. COLOR—Pink. State waist measure. Postpaid… 49c. 4 M 3951—EVEN SIZES—32 to 46 inches bust only. Well made, well fitting, side-fastening combination brassiere and hose supporter. Of Rayon-figured Brassiere Fabric. Elastic side inserts at waist. Tape shoulderstraps. COLOR—Pink. State actual bust measure. Economy price, Postpaid… 49c. 4 M 4032—EVEN SIZES—28 to 38 bust. Bandeau of Rayon-brocaded Brassiere Fabric. Front elastic insert. Rayon braid edging. COLOR—Pink… 33c. 4 M 4033—ALL SIZES—22 to 30; also 32, 34, 36 inches waist. Rayon Brocaded girdle. Boned front; elastic sides. Bide hooking. COLOR—Pink. State actual waist measure… 69c. 4 M 3878—EVEN SIZES—32 to 46 inches bust only. Combination brassiere and hose supporter garment for neatness with ease. Of Cotton-brocaded Twill. Tape shoulderstraps. COLOR—Pink. State actual bust measure… 33c. 4 M 3997—ALL SIZES—24 to 30; also 32, 34, 36 inches waist only. Sanitary girdle combination. Comfortable unboned girdle of Rayon-figured Cotton Fabric and elastic, with napkin-holders hidden in inside pockets. COLOR—Pink. State waist measure… 79c. 4 M 3991—ALL SIZES—26 to 40 inches waist, except 39. Front length 9½ ins. Back 11½ ins. Fine Coutil health belt. Supports and restrains abdomen. Lightly boned lower front; boned elastic upper front. Lightly boned back. COLOR—Pink. State actual waist measure. Price, Postpaid… $1.00. 4 M 4009—ALL SIZES—24 to 30; also 32, 34, 36 inches waist. In to-days form-revealing frocks, figures that bulge below the waistline are an abomination. Girdles are favorites with many. Boneless girdle of Rayon-striped Cotton Fabric. Elastic sides, side hooking. Longer back. Unusual value! COLOR—Pink. Please state actual waist measure. Price, Postpaid… 59c. 4 M 3942—SIZES—Small, Medium, Large. Just the thing for outting, sports, lounging, about-the-house-wear, etc., is this side-hooking garter belt. Front of Rayon-striped Fabric; sides and back of fine quality Surgical Elastic. Four good adjustable garters. Exceptional value. COLOR—Pink. Please state size. Price, Postpaid… 39c. Fine QUALITY ELASTIC "SEW-ON" GARTERS. 4 M 4038—Adjustable 10-inch garters of fine Elastic; metal parts. Two double Muslin sew-on tabs, easy to attach firmly. COLOR—Pink. Postpaid… 2 pairs, 19c. 4 M 4035—ALL SIZES—24 to 30; also 32, 34, 36 inches waist only. Front length 13 inches. Back length 15½ inches. Would you be fashionably shapely yet not burdened? Wear this lightly boned, wraparound girdle. Of Rayon-striped Cotton Fabric. Elastic front gore, and side inserts. Side hooking. A bargain. COLOR—Pink. Please state actual waist measure. Postpaid… $1.00. 4 M 4039—Dainty, attractive Rayon-mixed "button-on" shoulderstraps. Have elastic insert at one end, buttonholes at both. About 18 ins. COLOR—Pink. 2 pairs… 29c. For the MISS! Rayon-striped FOUNDATION GARMENT. 4 M 3950—EVEN SIZES—28 to 38 inches bust only. Even the slender of figure must wear a foundation garment under this season's frocks. Here's an inexpensive one of good Rayon-striped Fabric and Rayon Jersey. Lightly boned at diaphragm and abdomen. Elastic goring. Rayon-mixed straps. COLOR—Pink. State actual bust measure. Postpaid… $1.00. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 190

P. 191

Specially Selected STAR BARGAINS—The UTMOST in SWEATER VALUES. 4 M 2839—ALL SIZES—34 to 44 inches bust only. A "Star Bargain"! Smart Medium heart softly brushed ⅔ Wool sweater coat, with the Cotton entirely hidden. Contrasting-colored stripes. Two-way collar, two pockets. Unbrushed, fitted rib-knit cuffs and button and pocketbands. COLORS—Buff tan, or Queen Blue; harmonizing stripes. State color bust size plus two ins. Price… $2.95. 4 M 2826—For Women. 4 M 2727—For Men. ALL SIZES—34 to 46 inches chest only. "Star Bargains" - - - both! The "old reliable" heavy weight sweater coats - - - warm and neat. Of extra good Cotton Yarn with a Small Amount of Wool for added warmth. Three-piece double shawl collar! Rack-knit non-stretch bottom Elastic-rib-knit cuffs. COLORS—Cardinal Red, Navy Blue, Buff Tan, Black. Women's also in Seal Brown. State color, catalog number, and chest size plus 2 inches. Economy price. Postpaid… Choice $1.49. 4 M 2830—REGULAR—EVEN SIZES—34 to 46 inches bust only… $2.69. 4 M 2849—STOUT—EVEN SIZES—46 to 54 ins, bust only. Postpaid… $3.69. A "Star Bargain"! Good, heavy weight All Wool sweater in soft, Cardigan stitch. Non-sag rack-knit shoulders, back yoke, and bottom and pocket bands. Double collar. Rib-knit cuffs. COLORS—Buff Tan, Cardinal Red, Navy Blue, Black, or Maroon. Please state color, catalog number, and bust size plus two inches. 4 M 2778—ALL SIZES—34 to 46 inches chest only. Truly a "Star Bargain" in a sweater for use as a house store, or office coat, under raincoat, or under your top-coat in very cold weather. It's a medium weight, neat, durable, flat jersey-knit sweater coat of Wool and Cotton, about 50% Wool. Double neckband and button panel; two pockets; tabs and buttons at sleeve-ends. You'd pay as much for a good shirt. COLORS—Dark Oxford Gray, Brown Heather, or Blue Heather. State color and chest size plus two ins… $1.95. 4 M 2838—EVEN SIZES—34 to 42 bust. A real "Star Bargain". Smart light weight. Of Cotton and Wool white rayon stripes. Elastic- ribbed neck, cuffs, bottom. COLORS—Jockey Red with Navy Blue Trim; Navy with Jockey Red, or Buff with Brown. State color and bust size plus 2 inches… $1.00. 4 M 2867—EVEN SIZES—34 to 44 bust. "Star Bargain". Medium weight, two-tone, tweed-like-knit. Cotton sweater coat; fancy rib Double cuffs and button-band. Non-sag shoulders. COLORS—Cardinal Red, Medium Blue, Med. Green, or Black, all with White. State color and bust size plus 2 inches… $1.00. 4 M 2788—ALL SIZES—34 to 46 chest only. Extra Heavy Shaker Knit—100% ALL WOOL. A "Star Bargain" if ever we've offered one! An extra heavy All Wool sweater coat, with a blanketlike All Wool lining throughout, that makes it as warm as an ulster. Double shawl collar; rib-knit cuffs; knit-in pockets. COLORS—Black, Maroon, Navy Blue, or Buff Tan, all with Blue and Gray checked lining. Please state color and chest size plus two inches… $4.95. 4 M 2789—EVEN SIZES—34 to 44 chest only. Extra Heavy Shaker Knit—100% ALL WOOL. "Star Bargain"! Handsome, fine, medium weight fancy jacquard-knit All Wool Worsted slipover sweater. COLORS—Buff Tan, King Blue, Maroon, or Black. State color and chest plus 2 ins… $2.98. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 191

P. 194

SUPER QUALITY—EXTRA VALUE—100% WOOL. HEAVY and WARM. 4 M 2787—SIZES—34 to 46 inches chest only. Superior quality, superior strength, superior warmth, superior workmanship - - - and superior value, too, at this economy price! A handsome, heavy sweater coat of 100% All Virgin Wool - - - (the choicest part of the fleece being used in producing this yarn), knit in firm, closely-knit shaker stitch. Heavy 3-piece double collar, knit-in pockets, rib-knit cuffs, and reinforced elbows. Durable, hand-finished seams. Shoulderseams reinforced to prevent sagging. Will last for years. A bargain! COLORS—Navy Blue, Cardinal Red, Buff Tan, Black, Seal Brown, or White. Please state color and chest size plus two inches. Economy price, Postpaid… $5.95. 4 M 2756—SIZES—34 to 46 inches chest only. Men! Here's a dandy sweater, that's exceptional value at the low, economy price quoted. It's warm, heavy, All Wool, knit in popular shaker stitch. Double at V-neck. Rib-knit wristlets and bottom. COLORS—Navy Blue, Black, or Maroon. State color and chest size plus 2 inches. Postpaid… $1.98. 4 M 2755—SIZES—34 to 48 chest. Heavy, serviceable sweater coat, knit of One-half Wool, balance good cotton yarn, in soft cardigan stitch. Double 5-piece shawl collar. Snug-fitting rib-knit cuffs; rack-knit bottom and pocket-tops, to prevent stretching. Value hard to match! COLORS—Maroon, Navy Blue, Seal Brown, Black, or Buff Tan. Please state color and chest size plus 2 inches. Price. Postpaid… $1.95. 4 M 2946—Hockey cap, About One-half Wool. Double Colors as above… 49c. 4 M 2749—SIZES—34 to 46 inches chest only. Mighty good, warm sweater coat, knit in close, firm shaker stitch, of 100% Wool Yarn. Fine-ribbed double neck-band and button panel. Rib-knit wristlets; fancy-knit pocket tops. Hemmed bottom. A handsome, comfort-giving sweater, a bargain at this moderate Price. COLORS—Black, Navy Blue, Cardinal Red, or Buff Tan. Please state color and chest size plus 2 inches. Economy price. Postpaid… $2.79. 4 M 2780—SIZES—34 to 46 inches chest. This thick, heavy, warm lumberjack is a great "buy" for the small sum asked! Of Cotton, with a Small Amount of Wool, knit in tweedlike effect. Thick fleece lining. Ribbed double collar, button panel, pocket-tops, and elastic-knit cuffs and bottom. COLORS—Black and White, or Tan and Brown Tweedlike mixtures. Please state color and chest size plus 2 inches. Economy price. Postpaid… $1.69. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 194

P. 195

(A) 4 M 2769—SIZES—34 to 46 chest. Our finest sweater for men - - - the perfect armor against cold. Last winter sweaters with the excellent quality and workmanship here offered, sold for $7.95, so at this special economy price it's "knockout" value! It's extra heavy, knit of especially fine, pure 100% All Virgin Wool, in firm closely-knit Shaker stitch, with body lined with All Wool Jersey. Hand fashioned and hand finished throughout, with shoulders taped to prevent sagging. Double shawl collar, knit-in pockets, snug-fitting cuffs. Super-quality. COLORS—Navy Blue with Gray lining, Buff Tan with Maroon lining, Maroon with Navy lining, or Black with Gray lining. State color and chest size plus 2 ins. Postpaid… $6.95. (B) 4 M 2786—SIZES—34 to 46 chest. Never before has a great big, warm sweater coat like this, of Long-strand Wool Worsted and Wool, been offered for so moderate a sum! It's extra heavy, extra warm, in firm, closely-knit shaker stitch, with double collar. Rib-knit wristlets, knit-in pockets, hand-finished at armholes. Shoulders rein-forced to prevent stretching. COLORS—Black, Navy Blue, Buff Tan, or Maroon. Please state color and chest size plus two inches. Price, Postpaid… $4.98. (C) 4 M 2773—SIZES—34 to 46 chest. Men! This medium weight cricket sweater has much to recommend it - - - snappy good looks, fine quality, and warmth. Dandy for sports and general wear, and not too heavy under a coat. It's knit of fine quality All Wool Worsted, in a lively pattern. Has elastic-knit wristlets and bottom. Non-sag shoulders. Economy priced! Wonder value! COLORS—Black and White; also King Blue, or Buff Tan predominating. State color and chest size plus 2 inches. Postpaid… $2.69. (D) 4 M 2764—SIZES—34 to 46 chest. A dandy sweater for those who seek warmth, comfort, and quality at a moderate price. Heavy weight, thick, All Wool ropestitch sweater coat, fine for work, school, or sports. Has rib-knit cuffs, and deep, three-piece shawl collar with two buttons. Non-stretch rack-knit bottom and pocket bands. Pockets have fabric lining for extra wear. COLORS—Buff Tan, Maroon, Navy Blue, Black, or Cardinal Red. Please state color and chest size plus 2 inches. Economy price, Postpaid… $3.45. (E) 4 M 2793—SIZES—34 to 46 chest. For sports and general outdoor wear this handsome, heavy, warm pullover sweater will win you. In firm, closely-knit shaker stitch, of All Wool yarn, with elastic-ribbed wristlets and bottom, and fancy-knit neckband. Non-sag shoulders. Knit-in pocket. Exceptional value at this low price! COLORS—Navy Blue, Black, or Buff Tan, all with Red, or Cardinal Red with Navy. Please state color and chest size plus 2 inches. Economy price, Postpaid… $2.98. (F) 4 M 2794—SIZES—34 to 46 chest. It's extra heavy, it's extra warm, and truly extra fine value. Of All Wool yarn in firm, closely-knit shaker stitch, with a big, protective double collar that may be buttoned close about neck. Double button-panel. Rib-knit wristlets and bottom. Knit-in pocket. Non-sag shoulders. For sports, work, or general wear. COLORS—Navy Blue or Black, both with Cardinal Red, or Cardinal Red with Navy. Please state color and chest size plus 2 inches. Economy price, Postpaid… $3.79. (G) 4 M 2759—SIZES—34 to 46 chest. At retail stores a sweater of this excellent character would cost you $4.98. Medium weight, warm, and very dressy in appearance, finely knit of All Wool Worsted. Dandy also for wear about the house, store, office, or under a raincoat or overcoat when it's very cold. Double neckband, button panel, tops on tucked pockets. Rib-knit wristlets. COLORS—Brown, Buff Tan, or Dark Oxford Gray Heather mixtures. Please state color and chest size plus 2 inches. Economy price, Postpaid… $3.49. (H) 4 M 2791—SIZES—34 to 44 chest. Medium heavy, warm pullover sweater knit of All Wool yarn, and priced extremely low! An excellent Quality, sporty-looking, collegiate style sweater any younger man will like. Elastic-knit wristlets and bottom. Striped, ribbed neckband; fancy-knit shoulders. COLORS—Navy Blue or Black, both with Red and White trim. Please state color and chest size plus 2 inches. Price, Postpaid… $1.79. (K) 4 M 2770—SIZES—34 to 46 chest. Snappy! You can "bet your boots" - - - and great value! A medium weight cricket sweater, knit in a fancy, multi-colored design, of One-half Wool, balance fine Cotton yarn. Rib-knit neckband, wristlets, and bottom. Non-sag shoulders. A real "buy". COLORS—Royal Blue, Buff Tan, or Brown predominating. Please state color and chest size plus 2 ins. Price, Postpaid… $1.98. (L) 4 M 2776—SIZES—34 to 40 inches. Very heavy, warm sweater coat, knit in firm, close shaker stitch of All Wool yarn. Double, 5-piece collar, elastic-ribbed wristlets, knit-in pockets. Double button panel. Priced surprisingly low! Regular $3.98 retail value! COLORS—Black, Navy Blue, Buff Tan, or Cardinal Red. State color and chest size plus 2 inches. Postpaid… $2.95. (M) 4 M 2911—All Wool hockey cap. Double. Colors same as above. Price… 79c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 195

P. 196

WOMEN'S FINE SWEATERS. LOWEST PRICES—POSTAGE PAID. 4 M 2860—EVEN SIZES—34 to 46 bust only. Blanket-thick, heavy, warm 100% Virgin Wool sweater. One of our finest. All Wool Worsted striped Jersey body lining for extra warmth and service. Close-knit sleeves. Non-sag shoulder seams. Double shawl collar. Rib-knit cuffs. Knit-in pockets. COLORS—Cardinal with Cardinal and Buff lining, Buff with Buff and Cardinal lining, or Navy Blue with Navy and Gray lining. State color, and bust size plus two inches. Economy price, Postpaid… $6.95. 4 M 2852—EVEN SIZES—34 to 46 inches bust only. Extra value in a warm, serviceable, heavy weight sweater coat, knit in Cardigan stitch of equal parts Wool and Cotton. Large, double shawl collar; non-stretch bottom. COLORS—Navy Blue, Cardinal Red, Buff, or Black. State color and bust size plus two ins… $1.95. 4 M 2972—Double Cap. Equal parts Wool and Cotton. COLORS—As above, in shades almost matching… 49c. 4 M 2884—EVEN SIZES—34 to 44 inches bust only. Serviceable medium weight sweater, About One-half Wool Worsted, Balance Cotton. COLORS—Buff Tan tweedlike mixture, Navy with Madeline Blue, or Black with Green. State color and bust plus 2 inches… $2.98. 4 M 2948—Fits head 21 to 23 inches. Almost matches No. 4 M 2884… 69c. ALL WOOL—HEAVY SHAKER KNIT. 4 M 2833—EVEN SIZES—34 to 46 inches bust only. Almost unbelievable value! Wonderfully warm and heavy knit in close, firm Shaker Stitch. 100% All Wool sweater coat. Double shawl collar. Elastic-rib-knit cuffs. COLORS—Cardinal Red, Buff Tan, Navy Blue, Seal Brown, or Maroon. State color, and bust size plus two inches. Postpaid… $3.79. 4 M 2881—EVEN SIZES—34 to 42 bust only. Chic, light weight, fine quality 100% All Wool "Winne Winkle" sweater blouse. Has fancy, colored stripes. Elastic rib-knit turn-down collar, cuffs, and bottom band. Good looking, stylish. COLORS—As named in illustration; Winter Green, Buff Tan, or French Blue. State color and bust size plus 2 inches. Price, Postpaid… $2.29. 4 M 2882—EVEN SIZES—34 to 44 bust only. A handsome, heavy weight sweater blouse of Wool Worsted and Rayon. Attractive panel reverse-knit to show more of lustrous Rayon and bring out design. Fine value. COLORS—Winter Green, Rose Beige Tan, or Jockey Red, all with White Rayon. State color and bust size this two inches. Postpaid… $2.95. 4 M 2880—EVEN SIZES—34 to 42 inches bust only. Good looking, light weight Jersey-knit sweater blouse of All Wool Worsted Zephyr, the best yarn obtainable! Embroidered Linen collar and cuffs. Splendid value! COLORS—Rose Beige Tan, French Blue, or Jockey Red, all in heather mixtures. State color and bust size plus 2 ins… $1.08. 4 M 2885—EVEN SIZES—34 to 44 bust only. Distinctly a new style, is this warm, medium weight sweater, with it's belted, bloused back and front, and rippled peplum. Knit in a fancy stitch. of fine quality 100% All Wool Worsted. Stitched-down belt with composition slide adjustable to waist size. Practical, smart; worth much more. COLORS—As named at left. Cedar Brown, Navy, Rose Beige, or Black. Please state color, and bust size plus two inches. Price, Postpaid… $4.98. 4 M 2926—HEAD SIZES—21 to 23 inches only. Modish, warm turban for street or sports. Knit of All Wool yarns; fancy pin ornament. COLORS—Jockey Red, Winter Green, Beige Tan, or French Blue. State color and headsize. Economy price, Postpaid… 89c. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 196

P. 197

4 M 2886—EVEN SIZES—34 to 48 inches bust only. Remarkable value in a very heavy, very warm All Wool sweater, in firm, closely knit shaker stitch with a striped All Wool Worsted Jersey lining in body for extra warmth and a snappy appearance - - - a sweater that retails for far more than we ask. Rib-knit cuffs. Double collar, knit-in pockets. COLORS — Cardinal Red with Cardinal and Buff Tan lining, Navy Blue with Navy and Silver Gray, or Buff with Buff and Cardinal. State color and bust size plus 2 inches. Price, Postpaid… $3.98. 4 M 2955—The "Peter Pan" toque, "authentic" even to the saucy "feather" - - - with all the youthful charm the name suggests. Knit of All Wool Worsted, warm, head-hugging, with a tri-toned knitted "feather". For misses 14 to 20 years. COLORS—Royal Blue, Rose Beige, Jockey Red, or Cedar Brown, State color. Price… 95c. 4 M 2782—EVEN SIZES—34 to 46 inches bust only. Regular $3.98 value! Sturdy, very heavy, warm All Wool sweater, in firm, closely-knit shaker stitch. Non-sag shoulders. Knit-in pockets. Rib-knit cuffs. COLORS— Buff, Cardinal, Navy Blue, Maroon, Black. State color, bust size plus 2 ins… $2.95. 4 M 2990—All Wool shaker-knit cap in colors almost matching sweater above. Price… 85c. 4 M 2890—EVEN SIZES—34 to 46 bust only. Wonder value! Smart, stylish, excellent quality. Warm, medium weight sweater coat, knit in fine, elastic, rib, of 100% Wool. Three-tone front facing, pocket tabs, cuffs, and double two-way collar. Tucked pockets. May also be worn under a coat. COLORS—Cardinal Red, Buff Tan, or Medium Blue, all with Black, and White trim; also plain black. State color and bust measure plus 2 ins… $3.98. 4 M 2892—EVEN SIZES—34 to 44 inches bust only. Persian-Pyle Fur like Fabric… Wool Surface. New! Smart! Warm! Fine quality! Deep-piled, raised, plushlike All Wool surface; Cotton back. Knit-ted collar rever, front facings, and cuff-tabs of brushed wool. Rayon braid bindings. Wonderful value! COLORS—Beaver (Tannish Brown) with Buff Tan trim, Buff with Beaver, or Navy Blue with Silver. Price, Postpaid… $4.69. 4 M 2888—EVEN SIZES—34 to 46 bust. Extra value - - - worth $3.98. Trim, smooth-fitting, warm, medium weight One All Wool Worsted sweater coat, knit in panel effect, in narrow elastic rib. Double two-way collar. Hemmed cuffs and bottom. Patch pockets. A genteel-looking garment. COLORS—Cardinal Red, French Blue, Rose Beige Tan, or Black. State color and bust size plus two inches. Postpaid… $2.98. 4 M 2819—EVEN SIZES—34 to 46 bust. Marvelous warmth, wonderful quality, and high grade workmanship! One of our finest! A splendid sweater of extra heavy, very tine 100% Virgin Wool, in firm, closely-knit shaker stitch. Special non-sag shoulders. Big, double collar, knit-in pockets, rib-knit cuffs. Seams hand-finished. COLORS— Buff, Cardinal, Navy Blue, Cocoa Brown, Black, or White. Please state color and bust size plus 2 inches. Economy price, Postpaid… $5.79. 4 M 2887—EVEN SIZES—34 to 42 inches bust only. Very fashionable! Knitted blouse - - - warm, light weight, smart! Knit of All Wool yarn in fancy design, with two-tone stripes and diamond pattern. Plain collar, neckband, and rib-knit cuffs and bottom. COLORS—As named on illustration. State color and bust size plus 2 inches. Price… $1.98. 4 M 2889—EVEN SIZES—34 to 42 bust only. New! Chic! Warm! Light! Fine quality, knitted All Wool Worsted blouse. Tucked front. Harmonizing or contrasting tie, elastic-ribbed cuffs and bottom. COLORS—Winter Green with Myrtle Green, Jockey Red with Black, Buff Tan with Cocoa Brown, or Powder Blue with Buff. State color and bust size plus two inches. Price… $2.49. CHICAGO MAIL ORDER CO., Chicago, Ill. Satisfaction guaranteed or your money back. Page 197

P. 198

BIGGEST VALUES in Years For BOYS and GIRLS. POSTAGE PAID. (A) 4 M 2907—For Girls. SIZES—6 to 14 years. Striped lining. (B) 4 M 2874—For Boys. SIZES—6 to 14 years. Plain lining. We considered these staple, always fashionable, extra heavy, extra warm, extra durable sweater coats extra value at $3.79, the price at which price we listed them last year, so at these new-season prices, they're phenomenal bargains. Splendidly warm, All Wool Shaker knit sweater coats, with striped and plain knitted All Wool Jersey body linings. Large 5-piece double shawl collars, snug rib-knit cuffs, knit-in pockets. COLORS—Cardinal, Buff (Tan), or Navy Blue, all with harmonizing colored linings. State size and color. Economy price. Postpaid… Choice $3.49. (C) 4 M 2903—SIZES—6 to 14 years. Regular $2.98 retail value! Soft, fine, light weight yet warm, Jersey-knit pullover style sweater of All Wool Zephyr yarn. Elastic-rib-knit bottom band and wristlets. COLORS—Scarlet Red, Buff (Tan), or Powder Blue; combination trim. State size and color. Economy price, Postpaid… $1.95. (D) 4 M 2899—SIZES—6 to 14 years. Popular pullover style, medium weight sweater, knit in fancy design, of good Cotton with tiny lustrous Rayon flecks. Rib-knit bottom band and wristlets. Plain-knit neckband. An outstanding bargain at this economy price. COLORS—Jockey Red, French Blue, or Buff Tan predominating. State size and color. Price, Postpaid… 98c. (E) 4 M 2901—SIZES—6 to 14 years. Dressy, warm, medium weight pull-over sweater, knit in moire-effect, of soft Wool, with lustrous Rayon horizontal fancy stripes. Back of neck and shoulders taped to prevent stretching. Rib-knit bottom and wristlets. COLORS—Burt (Tan), Powder Blue, or Jockey Red predominating. State size and color. Postpaid… $1.98. (F) 4 M 2894—SIZES—6 to 12 years. Boy's warm, durable, amazingly good-looking, heavy Cardigan-knit sweater, of Cotton with About 25% Wool. Non-sag shoulders, bottom, and pocket-bands. Double collar and button-panels. A real bargain. COLORS—Navy with Red, Black with Red, Jockey Red with Black, or Butt (Tan) with Cocoa Brown. State size and color. Postpaid… $1.49. (G) 4 M 2895—SIZES—6 to 14 years. Boy's very neat, heavy "Navajo"-patterned sweater, closely knit of fine quality Heavy Cotton Yarn. Double, rib-knit bottom and wristlets. Big value! COLORS—Buff Tan, King Blue, or Winter Green predominating. State size and color. Economy price, Postpaid… 98c. (H) 4 M 2898—SIZES—6 to 14 years. Warm. excellent quality medium weight pullover style eater. Knit of All Wool yarn; very attractive design. Rib-knit bottom, wristlets. Non-sag shoulders. Fine value! COLORS—Jockey Red, King Blue, or Buff (Tan) predominating. State size and color. Economy price. Postpaid… $1.98. (J) 4 M 2897—SIZES—6 to 14 years. Warm, heavy weight slipover sweater, knit of About 50% Wool, balance fine Cotton. Rib-knit bottom band, wristlets, and neckband. COLORS—Powder Blue, Buff (Tan) or Jockey Red predominating. State size and color. Postpaid… $1.49. (K) 4 M 2900—SIZES—6 to 14 years. Pretty, warm, heavy sweater, at a low, economy price. About One-third Wool, balance Cotton, with lustrous Rayon outlining design. Double collar and button-panels. Rib-knit bottom and wristlets. COLORS—Jockey Red, Peacock Blue, Burt Tan, or Green predominating. State size, color… $1.69. (L) 4 M 2909—SIZES—6 to 14 years. New furlike knitted fabric, in a warm, extra heavy sweater coat; looks like camelshaircloth. ¾ Wool balance Cotton Pile surface, on knitted Cotton back. COLORS—Jockey Red, Camel Tan, Navy Blue, or Peacock Blue. State color. Price, Postpaid… $3.79. (M) 4 M 2941—Beret to match. Elastic headband. Sateen lining. Postpaid… 89c. (N) 4 M 2896—SIZES—6 to 14 years. Warm, heavy polo sweater closely knit of good Cotton, with rib-knit, double bottom band and wristlets. Double collar. COLORS—Jockey Red, or King Blue predominating. State size and color. Price, Postpaid… $1.19. (P) 4 M 2904—SIZES—6 to 14 years. Girl's lovely, lacy-knit light weight All Wool sweater. Dressy, lustrous Rayon stripes. Rib-knit bottom band, wristlets. Tie-effect neckband rayon-embroidered. Marvelous value. COLORS—Jockey Red, French Blue, or Buff Tan; contrasting stripes. State size and color. Postpaid… $1.79. (R) 4 M 2913—SIZES—6 to 14 years. High grade, medium weight polo sweater or blouse, of 100% Wool, with two-tone Rayon outlining design. Rib-knit bottom, wristlets. Non-sag shoulders. Double collar, button panel. COLORS—Jockey Red, Buff (Tan), or Peacock Blue predominating. State size and color. Postpaid… $2.49. (S) 4 M 2914—Beret to match. SIZES—6 to 14 yrs. Rib-knit headband. Jersey lining… 49c. (T) 4 M 2915—Blouse and Beret above. State size and color. Postpaid, Set… $2.79. CHICAGO MAIL ORDER CO. Chicago, Ill. We've been style leaders since 1889… 41 long years. Page 198

P. 199

These Prices Mean BIG SAVINGS for YOU! We Pay Postage. Medium Winter Weight. Dutch Neck, Elbow Sleeves, Ankle Length. 4 M 2071—34 to 38 ins. bust. 2 for $1.48. Postpaid, Each 75c. 4 M 2072—40 to 44 ins. bust. 2 for $1.68. Postpaid, Each 85c. 4 M 2142—46 to 50 bust. 2 for $1.88. Ea. 95c. Dutch Neck, Elbow Sleeves, Knee Length. 4 M 2117—34 to 38 ins. bust. 2 for $1.48. Postpaid, Each 75c. 4 M 2118—40 to 44 ins. bust. 2 for $1.68. Postpaid, Each 85c. 4 M 2119—40 to 50 bust. 2 for $1.88. Ea. 95c. Well made Medium Winter Weight Rayon-striped union-suits of fine Cotton. Open seat; double between legs. Flat-locked seams; Rayon stitching. COLORS—White or Wool Tint (cream). Please state size and color, and order by correct catalog number. High Neck - - - Long Sleeves - - - Ankle Length. 4 M 2101—REGULAR SIZES—34 to 38 ins. bust. 2 for $1.36. Each 69c. 4 M 2102—EXTRA SIZES—40 to 44 ins bust. 2 for $1.56. Each 79c. 4 M 2128—STOUT SIZES—46 to 50 bust. 2 for $1.76. Each 89c. Thrift Special! Medium Winter Weight Fine Elastic-ribbed Cotton Suits. All Rayon-Trimmed. Dutch Neck - - - Elbow Sleeves - - - Ankle Length. 4 M 2103—REGULAR SIZES—34 to 33 ins. bust. 2 for $1.36. Each… 69c. 4 M 2104—EXTRA SIZES—40 to 44 ins. bust. 2 for $1.56. Each… 79c. 4 M 2127—STOUT SIZES—46 to 50 bust. 2 for $1.76. Each… 89c. Low Neck - - - No Sleeves - - - Knee Length. 4 M 2105—REGULAR SIZES—34 to 38 ins. bust. 2 for $1.36. Each… 69c. 4 M 2106—EXTRA SIZES—40 to 44 ins. bust. 2 for $1.56. Each… 79c. 4 M 2133—STOUT SIZES—46 to 50 bust 2 for $1.76. Each… 89c. Dutch Neck - - - Elbow Sleeves - - - Knee Length. 4 M 2107—REGULAR SIZES—34 to 35 ins. bust. 2 for $1.36. Each… 69c. 4 M 2108—EXTRA SIZES—40 to 44 ins. bust. 2 for $1.56. Each… 79c. 4 M 2112—STOUT SIZES—46 to 50 bust. 2 for $1.76. Each… 89c. Low Neck - - - No Sleeves - - - Bloomer Knee. 4 M 2113—REGULAR SIZES—34 to 33 ins. bust. 2 for $1.36. Each… 69c. 4 M 2114—EXTRA SIZES—40 to 44 ins. bust. 2 for $1.56. Each… 79c. 4 M 2130—STOUT SIZES—46 to 50 bust. 2 for $1.76. Each… 89c. These comfortably-styled garments have won us many friends in the past, and with these new, low, greatly cut economy prices, we expect to gain a great many more. They're full cut, daintily finished garments, with shaped sides and smooth, flat-locked seams - - - Medium Winter Weight union suits of the better sort. Knit of medium heavy Cotton Yarn, and built to perfect anatomy specifications. Lightly fleeced inside. They're form fitting, thereby giving the necessary smooth foundation for the modish, figure-revealing frocks. Lustrous Rayon stitching and drawstring. Open style. Number 2113 has slit on both legs, with button fastening. Splendidly made garments for the particular woman who wants good looking, warm and durable underwear. Unmatchable value. SATISFACTION GUARANTEED or Your Money Refunded. CHICAGO MAIL ORDER CO. Chicago, Ill. Page 199

P. 214

PRICED LOW! MEN'S LIGHT WEIGHT UNDERWEAR. EXTRA VALUES! 4 M 2069—Long sleeves. 4 M 2074—Short sleeves. EVEN SIZES-34 to 46 chest. Springneedle Knit. Fine quality union suits for men who wear light weight garments all the year 'round, or for those who like not-too-heavy knit garments for between-season wear. Knit of fine combed Cotton Yarn on springneedle machines to insure continued elasticity. Cooper collarette neck and eight-button front are stitched with colored rayon. Military shoulders. Elastic-knit ankle-bands and cuffs. Buttoned flap seat. Smooth, flatlocked seams. COLOR—Ecru. Please state size. 2 for $1.85. Economy price, Postpaid, each… 95c. 4 M 11016—Shirt. 34 to 46 chest… 75c. 4 M 11017—Drawers—32 to 44 waist… 76c. Fine Combed Cotton Shirts and Drawers. Very fine quality light weight shirts and drawers, closely flat-knit of soft, high grade combed Cotton Yarn, by one of the most reputable mills. Shirt has double collarette neck and elastic-knit cuffs. Drawers have sateen yoke with size-adjustment in back, suspender tapes, double crotch and seat, and elastic-knit anklets. COLOR—Ecru. State size. 4 M 2054—Shirt. EVEN SIZES—34 to 46 inches chest. Athletic style of fine Combed Cotton. French band finish. Rayon stitching. COLOR—White. State size. 2 for 68c. Ea. … 35c. 4 M 2035—Trunks. EVEN SIZES—30 to 42 waist. Of fast color Cotton Broadcloth. Double yoke. Tapes for adjusting. COLOR—White; assorted stripes. State size. 2 pairs 96c. Pair… 49c. 4 M 2057—EVEN SIZES—34 to 48 chest. Flat-locked Seams. Here's a dandy garment for the man who wants something comfortable for early Fall and Spring wear - - - something a little heavier than the balbriggan and porus knit garments. It's knit of good Cotton yarn, with military shoulders for fit, smooth flat-locked seams, something seldom found elsewhere in garments at this price, fitted cuffs and anklebands, and buttoned seat. Double collarette neck and reinforced button panel are neatly finished with lustrous Rayon stitching. A good garment at a price astonishingly modest. COLOR—Cream. Please state size, 2 for $1.47. Price, Postpaid, each… 75c. OUR FAMOUS R.F.D. (Reg. U. S. Pat. Off.) UNION SUITS. RENOWED for QUALITY and VALUE. Fine Quality Pinchecked Nainsook. 4 M 2070—EVEN SIZES—34 to 46 inches chest. Tested, approved, and recommended by the National Testing Service of "Household Magazine" - - - and really unusual value. Our famous R. F. D. (Rugged, Full-cut and Dependable) athletic style union suit, made of fine quality, extra durable Pinchecked Nainsook. Has elastic-knitted webbing insert with suspender-elastic reinforcements, a tailored, roomy balloon seat, seams double and triple-stitched; bartacking at strain points. Triple-stitched-strap reinforcement across back. COLOR—White. State size. 2 for $1.55. Ea. … 79c. ATHLETIC STYLE UNDERWEAR. 4 M 2065—EVEN SIZES—34 to 46 inches chest. High grade, light weight, full-cut athletic style shoulder-buttoning union suit. Splendidly made, and would be cheap at $1.00. Flat-knit of finest quality soft combed Cotton Yarns. Crotch-seams smoothly flat-locked for comfort; wide, buttoned flap seat. Rayon stitching at neck. A real bargain! COLOR—White. State size. 2 for $1.55. Postpaid, each… 79c. 4 M 2020—EVEN SIZES—34 to 46 inches chest. Unrivaled value at this low price. Full sized, specification built athletic style union suit of Pinchecked Nainsook. Deep trunk length. Knitted webbing strap reinforces knitted back-insert. Seams double and triple-stitched. Buttoned flap seat. It takes the Chicago Mail Order Company to offer such value! COLOR—White. State size. 2 for 76c. Postpaid, each… 39c. 4 M 2111—EVEN SIZES—34 to 46 inches chest. A well made, full cut, shoulder-buttoning athletic style union suit that would be big value at 75c to $1.00. Made of very good quality Pinchecked Nainsook, with deep trunk lengths. Elastic-knit insert at back, with suspender elastic reinforcement at center. Double-stitched; bar-tacked at points of strain. Great value. COLOR—White. State size. 2 for 96c. Postpaid, each… 49c. CHICAGO MAIL ORDER CO., Chicago, Ill. Here values are best and savings biggest. Page 214

P. 215

AGAIN! As Always… WE LEAD in Style, Quality, and Value! POSTAGE… PAID… on Everything. 4 J 596—SIZES—2½ to 8. Widths C, D or E. COLOR—Black with Blonde. Please state size, width; and all numbers printed in the shoe you are wearing. Economy price, Postpaid… $2.95. Here is the newest pump - - - something that's sure to thrill a woman "to her toes"! Beautifully fashioned of soft, splendid quality Patent Leather, with coronet-shaped tongue, tip, and heel foxing of perforated blonde reptile-grained leather, and a bow of satin ribbon drawn through eyelets. Fine quality leather sole, covered, Cuban heel with Vul-kide Composition cushion. "Can't-stain" leather lining almost throughout. Smart as smart can be - - - sure to be admired wherever it's seen - - - and there's no doubt about it being unusual value for the money. 4 J 554—Patent Leather. 4 J 555—Calf Finished Side Leather. SIZES—2½ to 8. Widths D or E. COLOR—Black. Please state size, width, and all numbers printed in shoe you are wearing. Economy price, Postpaid… $2.49. Swanky, serviceable, comfortable oxfords like these, find a place in every well-planned wardrobe - - - they can be worn on so many occasions, and so valiantly "carry on" whenever duty beckons! But seldom can oxfords of this quality be obtained at this price - - - they're marvelous value! Well made of the good leathers named above, with black reptile-grained leather underlays and tongue, black stitching, and perforations. Rubber-cushioned heels, improved quality leather soles, "Won't-stain" Kafsted skeleton linings. 4 J 561—2½-INCH SPIKE HEEL. 4 J 562—CUBAN HEEL. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Blonde. Please state size, width, and all numbers printed in the shoe you are wearing. Economy price, Postpaid… $2.95. Grace must have been the "guiding light" and inspiration of the designer - - - it's so apparent in these exquisite one-straps, one of our Star Bargains. Delightfully fashioned of soft, excellent quality Patent Leather. Slender blonde leather appliques and a slim strap and appliques of blonde reptile-grained leather, trim it. Openwork cutouts. Covered heel, with Vul-kide Composition cushions. Fine Quality leather soles. 4 J 374—Velvet. 4 J 375—Satin. SIZES—2½ to 8. Widths C, D, or F. COLOR—Black. State size, width, and all numbers printed in shoe you are wearing. Economy price. Postpaid… $1.99. Remarkable value! Rich, dressy one-straps with covered heels, and grosgrain ribbon bindings intimating a much higher price. Self-color stitching. Fastenette buckles. Vul-kide-cushioned heels and improved quality leather soles. An OUTSTANDING BARGAIN. 4 J 556—SIZES—2½ to 8. Widths D, E. COLOR—Black with Blonde. State size, width, and number, in the shoe you are wearing. Postpaid… $1.99. Charming, good quality Patent Leather one-strap. Blonde leather cut-out underlays and stitching; Blonde leather applique, and strap. Rubber-cushioned "heel." Improved quality leather sole. WHEN YOU BUY FOR CASH YOU BUY FOR LESS. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 215

P. 222

LOWEST PRICES Guaranteed. 4 J 533—SIZES—2½ to 8. Wide widths. COLOR—Sand with Blonde. Please state size and all numbers in shoe you wear. Postpaid… $1.99. Positively overwhelming value at this low, economy price. Swanky, well wearing slippers of Retanned Leather (commonly known as Smoked Elk), with Reptile-grained leather appliques. Extremely durable, springy, Goodyear-stitchdown-attached Crepe Rubber soles and heels, that it's almost impossible to wear out. Green stitching. Outstanding value! 4 J 81—Tan. 4 J 82—Black. SIZES—2½ to 8. Wide widths. State size and all numbers in shoe you are wearing. Price… $2.49. Well built oxfords for service and general wear; fine value at this low, economy price! Of Calf Finish Side Leather, with sturdy Vul-kide No-Mark Composition soles that will leave no marks on floors. Perforated and stitched; saw-edged tips. Square brass eyelets. Low, rubber-cushioned heels. "Won't-stain" Kafsted linings. Guaranteed counters. Velvet with Patent Trim. 4 J 178—SIZES—2½ to 8. Widths C, D, or E. COLOR—Black. Please state size and width, and all numbers printed in shoe you are wearing. Postpaid… $2.79. Glorified side lace oxfords of fine Velvet. Priced much lower than similar shoes last winter - - - wonder value! Have cut-out Patent Leather instep-saddles. "Can't-stain" leather quarter linings. Fine quality leather soles. Vul-kide-cushioned, Patent-covered heels. 4 J 165—SIZES-2½ to 8. Wide widths. COLOR—Black. State size and all numbers in shoe you are wearing. Postpaid… $1.99. They'll flatter your feet, make them comfortable, and save you money! Of soft Patent Leather, with riveted steel arch support shanks which help support weak arches. Openwork cutouts, perforations, stitching. Improved quality leather soles, rubber-cushioned Cuban heels. Shoe Trees. 4 J 509—For Men. 4 J 510—For Women. SIZE adjustable to fit all shoes. Preserve your shoes' shapeliness - - - wear them longer - - - by using these inexpensive Metal shoe trees. Postpaid… Pair 15c. For PATENT LEATHER and All Colored KID. 4 J 51—Keep shoes tidy with this Economy Shoe Cream. Prolongs the life and good appearance of Patent Reptile-grained, Colored, and Black Kid leathers. Protects and polishes… 15c. CHICAGO MAIL ORDER CO., Chicago, Ill. "Style Queen" styles are always right… we're style specialists! Page 222

P. 223

Outstanding Styles—America's LOWEST PRICES! (A) 4 J 283—Spike heel about 2½ inches. 4 J 284—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Leaf Brown with Blonde. State size, width, and all numbers in shoe you wear… $4.00. Oxfords are smarter, more individually styled, and more desirable than ever this season! These, of soft, fine quality Genuine Kid, in a smart two-tone combination, are a masterpiece. Openwork "ladder" cutouts. Fine quality leather soles. Covered heels, "Can't-stain" leather quarter linings. Excellent value! (B) 4 J 552—About 2½-inch spike heel. 4 J 553—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLORS—Black with Blonde. Please state size, and all numbers printed in shoe you are wearing. Economy price, Postpaid… $4.00. Designed by a true artist; - - - distinctive and beautiful one-straps of soft, fine Patent Leather. Scallops with blonde bindings, blonde appliques, and "lacings" lend charm. Fine quality leather soles, covered heels, "Can't-stain" leather quarter linings. Counters guaranteed not to run over. (C) 4 J 259—About 2½-inch spike heel. 4 J 260—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Leaf Brown with Tan. Please state size, and all numbers printed in shoe you're wearing. Economy price, Postpaid… $4.00. You'll enjoy "stepping out" in these one-eyelet ties - - - they're ultra modish, and come in the new, smart brown fall shade smart dressers are adopting. Of fine, soft Genuine Kid, and modish Reptile-grained leather. Perforations; satin ribbon laces. Fine quality leather soles, covered heels, "Can't-stain" leather quarter linings. Counters guaranteed not to run over. (D) 4 J 221—SIZES—2½ to 8. Wide widths. COLOR—Black with Blonde. Please state size, and all numbers printed in shoe you are wearing. Economy price. Postpaid… $2.00. They're genteel, refined slippers at which many a glance will be shot from the corner of admiring eyes - - - slippers that will be appraised as "expensive" - - -yet see how unbelievably little they'll cost you - - -they're truly a miracle bargain at this almost unbelievably low economy price! Stylish one-eyelet ties of glossy, soft Patent Leather, on a square-toed last, beautified by blonde stitching and blonde underlays beneath eyelet cutouts. Grosgrain ribbon bindings and ties. Improved quality leather soles, rubber-cushioned Cuban heels. Counters guaranteed not to run over. Save here! (E) 4 J 271—About 2½ inch spike heel. 4 J 272—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Blonde. Please state size, and all numbers printed in shoe you are wearing. Economy price, Postpaid… $3.00. You expect to save money when you buy from us - - - we've always guaranteed and afforded you big savings, but value-wise as you are, you won't expect to get slippers like these aristocratic-looking pumps, even here, for as little as this. They're made of soft Patent Leather, and ornamented with slender blonde leather scrolls and fancy gilt buckles. Fine quality leather soles; covered, Val-Kide-cushioned heels. "Can't-stain" leather quarter linings. Counters guaranteed not to run over. (F) 4 J 184—About 2½ inch spike heel. 4 J 185—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Raisin Brown with Reptile-grained trim. Please state size, and all numbers printed in shoe you are wearing. Price, Postpaid… $3.00. The oxford's the "thing" this season, and these, in a smart new shade, are dressy enough to go most anywhere. Have fan-shaped, cutout, reptile-grained leather appliques; rayon laces. Of soft Genuine Kid, with fine quality leather soles, covered Vul-kide-cushioned Cuban heels. "Can't-stain" leather quarter linings. (G) 4 J 279—About 2½ inch Spike heel. 4 J 280—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Black with Blonde. State size, and all numbers in shoe you wear. Postpaid… $2.50. You'll "put your feet across" favorably, if you're shod in these handsome step-in pumps of soft, glossy Patent Leather. Blonde kid in combination with black patent leather forms the bow and tongue trimming. Fine quality leather soles. Covered, Vul-kide-cushioned heels; Won't-stain Kafsted quarter linings. (H) 4 J 273—About 2½ inch Spike heel. 4 J 274—Cuban heel. SIZES—2½ to 8. Widths C, D, or E. COLOR—Brown. State size and all numbers printed in shoe you are wearing. Postpaid… $3.00. "Browns" are Fashion's "pet" this season, so these ultra modish one-straps of soft Genuine Kid and Reptile-Grained Leathers, in rich brown shades, are doubly desirable. Have clever cutouts, laced effects, appliques through slits, and gilt buckles. Fine quality leather soles; covered, Vul-kide-cushioned heels. "Can't-stain" leather quarter linings. Guaranteed counters. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 223

P. 224

Quality Footwear for Women who Demand the Latest… (A) 4 J 275—About 2½ inch spike heel. 4 J 276—Cuban heel. SIZES—2½ to 8. Widths C, D, E. COLOR—Black with Blonde. State size, width, and all numbers printed in the shoe you wear. Postpaid… $2.95. A late arrival from the style salons! Note its perforations and underlaid bow of Blonde Kid that matches the straps, appliques, and pipings which decorate this Modish shoe of fine, soft Patent Leather. Covered heel with Vul-kide cushion; fine quality leather sole. "Can't-stain" leather quarter lining. (B) 4 J 277—About 2½-inch spike heel. 4 J 278—Cuban heel. SIZES—2½ to 8. Widths C, D, E. COLOR—Leaf Brown with Tan. State size, width, and all numbers printed in the shoe you are wearing… $3.98. New! Exquisite! Very fine! Of soft, pliable Genuine Kid Leather with Reptile-grained Leather trim. Covered heels with Vul-kide cushions; fine leather soles; Dress toes. "Can't-stain" leather quarter linings. "Ensemble" bag, below. (C) 4 T 15274—The "bag and shoe" ensemble is one of the most important characteristics of the 1931 mode - - - and here's the stunning bag that goes with the stunning shoes above! Made of Genuine Kid Leather, with Reptile-grained leather pleated insert in front. Back strap handle. Closes with a leather-tasseled Talon slide fastener. Beautiful Rayon Moire lining. Mirror in separate pocket. Sewed-in coin purse. About 7½ x 5½ ins. Real Value! COLOR—Leaf Brown with Tan… $2.98. (D) 4 J 550—2½-inch spike heel. 4 J 551—Cuban heel. SIZES—2½ to 8. Widths C, D, E. COLOR—Raisin Brown with Blonde. Please state size, width, and all numbers printed in the shoe you are wearing. Price, Postpaid… $3.98. Steeped in beauty - - - in style - - - in quality! Exquisitely fashioned of very fine, soft Genuine Kid Leather, with two-tone harmonizing appliques crossing the openwork cutouts, and passing under slender strips. Blonde-piped "gypsy" effect vamp. Covered heel with Vul-kide cushion; fine quality leather sole. "Can't-stain" leather quarter lining. Dress toe. (E) 4 J 433—SIZES—2½ to 8. Wide widths. COLOR—Black with Blonde. Please state size and all numbers printed in the shoe you are wearing. Economy price, Postpaid… $1.99. This shoe is a tremendous bargain, by every standard of value measurement! How rarely you can buy such stylish, charming shoes with Covered heels, at this low price. Made of soft Patent Leather with reptile-grained leather. Buckled strap. Blonde stitching and underlays beneath vamp cutouts. Covered Cuban heels with Vul-kide cushions. Improved leather soles. (F) 4 J 281—Black. 4 J 282—Brown. SIZES—2½ to 8. Widths C, D or E. State color, Size, width, and all numbers printed in shoe you are wearing. Price, Postpaid… $3.95. Suede is, as usual, the keynote of the autumn and winter footwear leathers, but it's been "seasons and seasons" since the Parisian salons have offered so enchanting a creation as this "pump with a strap"! Of soft, smooth, velvety, fine quality Suede Leather, with self-color plain and reptile-grained leather appliques, openwork cut-outs, and a striking, matching buckle. Covered heel with Vul-kide cushion, fine quality leather sole. "Can't-stain" leather lining. Counters guaranteed not to run over. (G) 4 J 231—Tan. 4 J 232—Black. SIZES—2½ to 8. Widths D or E. State size, width, and all numbers printed in shoe you are wearing. Economy price, Postpaid… $2.98. Stunning - - - very good in quality - - - splendid value! Of Calf Finished Side Leather, with reptile-grained leather vamps, tongues, appliques, and openwork cutouts and perforations. Rubber-cushioned Cuban heels, fine quality leather soles, "Can't-stain" leather quarter linings, guaranteed counters. Tasseled laces. (H) 4 J 307—Black Patent with Tan Reptile Grained Leather. 4 J 308—Tan Calf Finished Side Leather with Tan. 4 J 309—Black Calf Finished Side Leather with Black. SIZES—2½ to 8. Wide widths. Order by catalog number, state size and all numbers printed in shoe you are wearing. Price, Postpaid… $1.98. A Star Bargain! Charming, very low priced oxfords of leathers named above; reptile-grained leather trim. Improved leather soles; rubber-cushioned Cuban heels. (J) 4 J 391 —About 2½-inch spike heel. 4 J 392—Cuban heel. SIZES—2½ to 8. Widths C, D or E. COLOR—Gunmetal with Gray. State size, width, and all numbers in shoe you are wearing. Postpaid… $4.95. Our finest footwear for "feminines"! Superb quality! Newest style! Gorgeously made of extra fine, soft Calfskin, reptile-grained leather trimmed. Covered heels, extra fine quality leather soles. "Can't-stain" Genuine Kid Leather quarter linings. Guaranteed counters. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 224

P. 225

Fine Quality Arch Support Shoes. Genuine Goodyear Welts. Choice $3.95 Pair Postpaid. Real Value! Arch Support Shank. 4 J 676—Patent Leather. 4 J 677—Genuine Kid. SIZES—3 to 9 only. Widths D or E. COLOR—Black. State size, width, and all numbers printed in the shoe you are wearing. Price, Postpaid… $3.95. Our best arch support oxford, with riveted steel arch support shanks. Goodyear Welt constructed of the fine leathers above. Extra fine quality leather soles. Rubber-cushioned Cuban heels. "Can't-stain" leather quarter linings. 4 J 697—Black Kid. 4 J 698—Brown Kid. SIZES—3 to 9 only. Widths D or E. State size, width, and all numbers printed in shoe you wear… $3.95. Very fine, very smart one-strap slippers with riveted steel arch support shanks. Of soft, fine, easy Genuine Kid Leather; reptile-grained leather trim. Goodyear Welt constructed. Rubber-cushioned Cuban heels, extra fine quality leather soles. "Can't-stain" leather quarter linings. Wide Ankle ARCH SUPPORT Footwear. 4 J 689—Patent Leather. 4 J 690—Genuine Kid. SIZES—3 to 9 only. Wide widths. COLOR—Black. State size and all numbers printed in shoe you are wearing. Price, Postpaid… $2.95. For utter comfort and genuine smartness for the heavy-built woman. Cleverly cut out slippers of above leathers, cut wide at top to give relief to fleshy or swollen ankles. Riveted steel arch-support shanks; counters guaranteed not to break down. Fine quality leather soles; rubber-cushioned Cuban heels. Fit wide ankles only. 4 J 684—Velvet with Suede. 4 J 685—Patent Leather with Gunmetal. SIZES—3 to 9. Wide widths. COLOR—Black. State size and all numbers printed in shoe you are wearing. Price, Postpaid… $2.95. Charming, dressy, delightfully comfortable oxfords, a boon to the woman with fleshy or swollen ankles. Well made of the materials named above, and fitted with riveted steel arch support shanks. Guaranteed counters. Fine quality leather soles, rubber-cushioned Cuban heels. "Can't-stain" leather Quarter linings. Fit wide ankles only. All Our Shoes Are Improved This Season. Our whole line of shoes has been graded up still further in quality this season - - - improvements costing us thousands of dollars being added - - - yet our prices have not been increased. All soles are of finer leathers, workmanship is better throughout, and all lasts have been "standardized", insuring perfect fit. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 225

P. 236

CHALLENGE PRICES—WE PAY POSTAGE. Dirt Washes Right Off! 4 J 1617—For heel No. 2. 4 J 1618—For heels Nos. 3 and 4. See pictures of heel styles, on Page 237. SIZES—2½ to 9. COLOR—Brown. Please state size; order one-half size larger than shoe size. Price, Postpaid… $1.65. Such gaiters were never known in grandmother's day --- gaiters that so cleverly conceal their useful purpose beneath grace and "modern" smartness! Yet they cost not one bit more than the unsightly shoe protectors of former years! First quality All Rubber, with tan jersey linings, and three snap fasteners. Corrugated heels, soles. Wonderful value! 4 J 1539—CHILD'S SIZES—6 to 10½… $2.23. 4 J 1540—MISSES' SIZES—11 to 2… $2.39. 4 J 1541—WOMEN'S SIZES—2½ to 9. For heels Nos. 3 and 4. Economy price, Postpaid… $2.69. COLOR—Black. Order one-half size larger than shoe. Good-looking. 100% waterproof All Rubber arctics, with special space for name on linings. Four adjustable buckles. Corrugated rubber soles, heels. Heavy fleece-lining in vamps; suedecloth lining in uppers. 4 J 1621—SIZES—2½ to 9. For heels Nos. 2 and 3. See pictures of heel styles, Page 237. COLOR—Brown. Please state size; order one-half size larger than shoe size. Postpaid… S2.19. Dressy oxford style gaiters with concealed slide fasteners, and snap-fastening straps. Of first quality Rubber. Corrugated rubber soles, heels. Tan jersey linings. Reinforcements. BARGAIN! 4 J 1495—Brown Heather. For heel No. 2. 4 J 1496—Brown Heather. For heels Nos. 3 and 4. 4 J 1497—Black. For heel No. 2. 4 J 1498—Black. For heels Nos. 3 and 4. See pictures of heel styles on Page 237. SIZES—2½ to 9. State size. Order one-half size larger than shoe size. Economy price, Postpaid… $1.69. We defy all competition on these galoshes. Of neat looking knitted Jersey, with Tan jersey linings. Corrugated rubber heels and soles. Snap fastener. For WOMEN and CHILDREN. One-buckle Arctic. 4 J 1475—CHILD' SIZES—6 to 10½. Postpaid… $1.00. 4 J 1476—MISSES' SIZES—11 to 2. Postpaid… $1.17. 4 J 1477—WOMEN'S SIZES—2½ to 9. For heels Nos. 3 and 4. Price. Postpaid… $1.35. COLOR—Black. Please state size. Order one-half size larger than shoe size. Well made one-buckle Cashmerette arctics. Warmly lined with felt. The thick, live, durable corrugated rubber soles and heels give greater protection on slippery walks. Warm, protective, and moderately priced. 4 J 1619—CHILD'S SIZES—7 to 10½. Postpaid… $2.29. 4 J 1620—MISSES' SIZES—11 to 2. Postpaid… $2.49. 4 J 1492—WOMEN'S SIZE—2½ to 9. For heel No. 2. Postpaid… $2.67. 4 J 1494—WOMEN'S SIZES—2½ to 9. For heels Nos. 3 and 4… $2.67. See pictures of heel styles on Page 237. COLOR—Black. Order one-half size larger than shoe size. Please state size. First quality Jersey uppers. "Won't-stain" fleece lining. Metal slide fasteners. 4 J 1503—CHILD'S SIZES—8 to 10½. Price, Postpaid… $1.47. 4 J 1504—MISSES' SIZES—11 to 2. Price, Postpaid... $1.57. COLOR—Tan Heather. State size. Order one-half size larger than shoe size. Stylish, good-looking, low priced. Of high grade Tweed Jersey; warm fleece lining. Corrugated rubber soles and heels. Snap-fastened straps. CHILDEN'S Fancy-top BOOTS. 4 J 1505—Child's Sizes—6 to 10½… $1.69. 4 J 1506—MISSES' SIZES—11 to 2. Postpaid… $1.97. COLOR—Black with red top. State size. Order ½ size larger than shoe size. Excellent quality Rubber boots. Moire effect uppers. Red suedelike cloth band with black primed "bunnies." Corrugated soles. Warm fleece lining. Big value. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 236

P. 237

RELIABLE QUALITY. Heel Styles as Stated in Descriptions… Diagrams at Bottom of Page. 4 J 1546—Tan. For heel No. 2. 4 J 1547—Tan. For heels Nos. 3 and 4. 4 J 1548—Black. For heel No. 2. 4 J 1549—Black. For heels Nos. 3 and 4. See pictures of heel styles at bottom of page. SIZES—2½ to 9. State size. Order ½ size larger than shoe size. Economy price, Postpaid… $2.49. Fancy-patterned All Rubber gaiters. Slide fastener; snap-fastening strap. Corrugated soles, heels. Tan Jersey linings. 4 J 1596—Red. 4 J 1597—Blue. For heels Nos. 2 and 3. See pictures of heels at bottom of page. SIZES—2½ to 9. Wide widths. Please state size. Order one-half size larger than shoe size. Postpaid… $2.25. Be in style with these smart, bright-colored all rubber gaiters. Of fine Rubber, in moirelike pattern. Automatic fastener closing; snap-fastening strap. Up-or-down cuffs. Very attractive-and unprecedented value! A stylish foot covering that provides comfort and saves doctors' and shoe-bills. 4 J 1450—CHILD'S SIZES—6 to 10½… 59c. 4 J 1451—MISSES' SIZES—11 to 2… 63c. 4 J 1452—WOMEN' SIZES—2½ to 9… 73c. For heels Nos. 3 and 4. See diagram of heels at right. COLOR—Black. Please state size. Order one-half size larger than shoe size. Good black waterproof storm rubbers, a guard against colds, falls, and shoe-bills. Corrugated soles, heels. Low priced. 4 J 1529—For heels Nos. 3 and 4. 4 J 1530—For heel No. 2. 4 J 1531—For heel No. 1. See pictures of heel styles at bottom of page. SIZES—2½ to 9. COLOR—Autumn Tan. State size. Order one-half size larger than shoe size. Economy price, Postpaid… $2.35. Of good Jersey; slide fastener; snap-fastening tab. "Can't-stain" jersey lining. A bargain. ALL RUBBER! For Children. Fleece-lined for WARMTH. 4 J 1625—CHILDREN'S SIZES—7 to 10½. Economy price, Postpaid… $1.47. 4 J 1626—MISSES' SIZES—11 to 2. Economy price, Postpaid… $1.55. COLOR—Tan. Please state size. Order one-half size larger than shoe size. Proper foot protection helps mightily in keeping children healthy. Here are cute, stylish, cozy All Rubber gaiters with warm, thick fleece linings. Three snap fasteners; reinforcements at strain points. Durable, corrugated "non-slip" soles and heels, and up-or-down cuffs. Priced very low. 4 J 1473—For heel No. 2. 4 J 1474—For heels Nos. 3 and 4. 4 J 1472—For heel No. 1. SIZES—2½ to 9. COLOR—Black. State size. Order ½ size larger than shoe size… 78c. Super-quality storm rubbers. Rolled soles and heels. Big value. 4 J 1484—For heel No. 2. 4 J 1485—For heels Nos. 3 and 4. SIZES—2½ to 9. COLOR—Black. State size. Order ½ size larger than shoe size… 78c. Super-quality sandal style rubbers. Corrugated, rolled rubber soles and heels. Splendid value. 4 J 1623—For heel No. 2. 4 J 1624—For heels Nos. 3 and 4. See pictures of heel styles at bottom of page. SIZES—2½ to 9. COLOR—Brown tweedlike mixture. Please state size. Order one-half size larger than shoe size. Economy price, Postpaid… $1.95. These smart, trim, extra hi-cut gaiters well made of good quality Jersey in a neat, tweedlike mixture, have style-appeal as well as the practical appeal of warmth and dryness for your feet, and in addition, they're amazingly low priced. Cut extra high, with double-faced turnup cuffs. Two snap fasteners; edges neatly overlock-stitched. "Non-slip" corrugated rubber soles and heels; light-colored jersey "Cant-stain" linings. Economy priced! 4 J 1459—CHILDREN'S SIZES—6 to 10½. Economy price, Postpaid… $1.47. 4 J 1460—MISSES' SIZES—11 to 2. Economy price. Postpaid… $1.57. 4 J 1461—WOMEN'S SIZES—2½ to 9. For heel No. 2. Economy price, Postpaid… $1.67. 4 J 1469—WOMEN'S SIZES—2½ to 9. For heels Nos. 3 and 4. Price, Postpaid… $1.67. COLOR—Black. Please state size. Order ½ size larger than shoe size. See pictures of heel styles at left. For women and children who have to brave the out-of-doors in winter, these warm hi-cut four-buckle arctics are the "ounce of prevention" that's "worth a pound of cure." They're snugly warm, and well made, with uppers of first quality, closely woven Jersey. Corrugated "non-slip" rubber soles and heels that prevent falls. Light-colored "Can't-stain" fleece linings. Fig. 1, SPIKE HEEL, Fig. 2, CUBAN HEEL, Fig. 3, MILITARY HEEL, Fig. 4, LOW HEEL. CHICAGO MAIL ORDER CO., Chicago, Ill. Satisfaction guaranteed or your money back. Page 237

P. 240

For MISSES AND CHILDREN. Specially DESIGNED -- Priced LOW! 4 J 918—Tan. 4 J 921—Black. CHILD'S SIZES—8½ to 11… $1.89. 4 J 919—Tan. 4 J 922—Black. GIRLS' SIZES—11½ to 2… $2.29. 4 J 920—Tan. 4 J 923—Black. MISSES' SIZES—2½ to 6… $2.69. Please state size. Supreme value! Another Star Bargain. Sturdy, dressy service shoes of pliable Retanned Leather, commonly known as Elkskin. Vul-kide Composition soles. Unlined. 4 J 1136—GIRLS' SIZES—11½ to 2. Wide toe. Postpaid… $2.49. 4 J 1137—MISSES' SIZES—2½ to 6. Dress toe. Postp'd… $2.79. COLOR—Sand with Brown. Please state size. Extra Quality Crepe Sole Oxfords. Fine quality, sporty-looking! Of durable Calf Finish Side Leather. Springy crepe rubber soles and heels that wear "like iron." Cutouts under-laid with Reptile-grained leather. Boxed toes. "Won't-stain" Kafsted linings. Splendid value. 4 J 1138—GIRLS' SIZES—11½ to 2. Wide toe. Price… $2.29. 4 J 1139—MISSES' SIZES—2½ to 6. Dress toe. Price, Postpaid… $2.69. COLOR—Tan. Please state size. We've put fine material, the most exacting workmanship, and smart styling, into these excellent quality, dressy oxfords, yet have priced them very moderately. Of long-wearing Calf Finish Side Leather, smooth, fine-grained, and with "quality" stamped allover them - - shoes you'd know at a glance were good. Saw-edged "applique" tongues; quarters set off by openwork cut-outs and stitching. Flexible, Vul-kide Composition soles that are known for superior wear, low, rubber-cushioned heels. "Won't-stain" Kafsted quarter linings, and guaranteed counters that won't run over, are all quality features. Boxed toes. Flexible-soled "STITCHDOWNS." Mother Nature Shoes For Growing Feet. 4 J 1107—Gunmetal. 4 J 1110—Dark Sand. INFANTS' SIZES—5 to 8. No heel… $1.69. 4 J 1108—Gunmetal. 4 J 1111—Dark Sand. CHILD'S—8½ to 11. Rubber heel… $1.85. 4 J 1109—Gunmetal. 4 J 1112—Dark Sand. GIRLS'—11½ to 2. Rubber heel… $1.99. Please state size. Neat; serviceable. Of fine Calf Finish Side Leather; riveted steel shanks that strengthen the shoes beneath the arches. Sturdy stitch-down-attached Oak Leather soles. SPECIAL BARGAIN! 4 J 1119—INFANTS' SIZES—5 to 8. No heel. Economy price, Postpaid… $1.10. 4 J 1120—CHILDREN'S SIZES—8½ to 11. Rubber heel. Postpaid… $1.29. 4 J 1121—GIRLS' SIZES—11½ to 2. Rubber heel. Price, Postpaid… $1.49. COLOR—Tan. Please state size. School or play shoes of Calf Finished Side Leather. Guaranteed counters, durable, flexible Good-Year-stitchdown-attached Leather soles. Big value. 4 J 1081—CHILD'S SIZES—8½ to 11. Wide toe. Economy price, Postpaid $1.98. 4 J 1082—GIRLS' SIZES—11½ to 2. Wide toe. Economy price. Postpaid… $2.29. COLOR—Black with Beaver (Dark Tan). State size. Extra high cut, extra quality, dressy shoes of soft Patent Leather, with tops of pliable, durable Chrome Tanned Leather, commonly known as Elkskin. Riveted steel shanks strengthen them beneath arches. Extra long-wearing, flexible, stitchdown-attached Oak Leather soles, rubber heels. Bargains. CHICAGO MAIL ORDER CO. Chicago, Ill. We pay the postage on everything, everywhere! Page 240

P. 241

Flexible-sole "Stitchdowns" for SMALL CHILDREN and GIRLS! Black Patent Leather; Blonde Trim. 4 J 1101—TOTS' SIZES—5 to 8. No heel… $1.39. 4 J 1102—CHILD'S—8½ to 11. Rubber heel… $1.59. 4 J 1103—GIRL'S—11½ to 2. Rubber heel… $1.79. Of beige colored Chrome Tanned Leather (commonly known as Elkskin); Blonde reptile-grained leather trimming. 4 J 1104—TOTS' SIZES—5 to 8. No heel… $1.39. 4 J 1105—CHILD'S—8½ to 11. Rubber heel… $1.59. 4 J 1106—GIRLS'—11½ to 2. Rubber heel… $1.79. They carry the "Star Bargain" insignia --- which means that these smart little shoes are exceptional value at our price. Well made, though low priced, of the leathers named above, with the sturdy leather soles stitchdown-attached for flexibility and smoothness inside. Drill-lined vamps; balance unlined. STYLISH. 4 J 998—TOTS' SIZES—5 to 8. No heel… $1.69. 4 J 999—CHILD'S SIZES—8½ to 11. Rubber heel. Price… $1.89. 4 J 1000—GIRLS' SIZES—11½ to 2. Rubber heel… $2.09. COLOR—Black with Blonde. State size. As good as they are lovely! Well made of excellent, soft Patent Leather. Reptile-grained leather trim. Durable leather soles stitchdown attached for flexibility. "Can't-stain" leather quarter linings. BIG VALUE! 4 J 926—TOTS' SIZES—5 to 8. No heel… $1.15. 4 J 927—CHILD'S SIZES—8½ to 11. Rubber heel. Price… $1.35. 4 J 928—GIRLS' SIZES—11½ to 2. Rubber heel… $1.55. COLOR—Black; Silver and Brown trim. State size. Bargain! Of Patent Leather. Reptile-grained leather trim. Flexible, stitchdown-attached Leather Soles. Unlined. WHISTLE FREE WITH EACH PAIR. 4 J 972—TOTS' SIZES—5 to 8. No heel… $1.79. 4 J 973—CHILD'S SIZES—8½ to 11. Rubber heel… $1.99. 4 J 974—GIRLS' SIZES—11½ to 2. Rubber heel… $2.19. COLOR—Light Brown. Please state size. Sturdy hi-cut shoes of durable Retanned Leather, now with the improved "No-mark" Vul-kide Composition soles that do not mark floors. Whistle in pocket free. Unlined. 4 J 947—TOTS' SIZES—5 to 8. No heel. Postpaid… $1.89. 4 J 948—CHILD'S SIZES—8½ to 11. Rubber heel. Price… $1.95. 4 J 949—GIRLS' SIZES—11½ to 2. Rubber heel. Price… $2.15. COLOR—Black with Red. State size. Stylish, "snappy," good in quality. Of soft Patent Leather, with long-wearing Leather Soles stitchdown-attached for flexibility and smoothness inside. Red leather collar, green stitching. 4 J 910—TOTS' SIZES—5 to 8. No heel. Postpaid… $1.79. 4 J 911—CHILD'S SIZES—8½ to 11. Rubber heel. Postp'd… $1.99. 4 J 912—GIRLS' SIZES—11½ to 2. Rubber heel. Postp'd… $2.19. COLOR—Black with Parchment. State size. Charming! Of good, soft Patent Leather, parchment leather interlaced and stitched. Sturdy leather soles stitchdown-attached for flexibility and smoothness inside. Big value. Good Quality! LOW PRICES! Big Savings. Our Best DAMP-PROOF SOLES. 4 J 1148—TOTS' SIZES—5 to 8. No heel… $1.89. 4 J 1149—CHILD'S SIZES—8 to 11. Rubber heel… $2.09. 4 J 1150—GIRLS' SIZES—11½ to 2. Rubber heel… $2.29. COLOR—Tan with Sand. Our finest! Of Calf Finish Side Leather. Two stitched, cemented-together, flexible, dampproof leather soles. Marvelous quality. 4 J 1096—TOTS' SIZES—5 to 8. No heel. Price… $1.59. 4 J 1097—CHILD'S SIZES—8½ to 11. Rubber heel… $1.79. 4 J 1098—GIRLS' SIZES—11½ to 2. Rubber heel… $1.99. COLOR—Black with Suntan. Pretty! Big value! Of soft, Patent Leather; strong leather soles. Vamp drill-lined; balance unlined. 4 J 901— TOTS' SIZES—5 to 8. No heel. Price… $1.29. 4 J 902—CHILD'S SIZES—8½ to 11. Rubber heel. Postpaid… $1.49. 4 J 903—GIRLS' SIZES—11½ to 2. Rubber heel… $1.65. COLOR—Tan with Brown. State size. A special bargain! These dandy oxfords are improved with "No-mark" Vul-kide Composition soles, yet their price is considerably lower than before. Of Calf Finished Side Leather. Brown tip and saddle overlay. Perforations, stitching. Leather quarter-lining. Balance unlined. 4 J 1145—TOTS' SIZES—5 to 8. No heel… $1.79. 4 J 1146—CHILD'S SIZES—8½ to 11. Rubber heel… $1.99. 4 J 1147—GIRLS' SIZES—11½ to 2. Rubber heel… $2.19. COLOR—Black. Of Patent. Tan reptile grain trim. Two leather soles. 4 J 1113—TOTS' SIZES—5 to 8. No heel. Postpaid… 99c. 4 J 1114—CHILD'S SIZES—11½ to 2. Rubber heel $1.19. 4 J 1115—GIRLS' SIZES—11½ to 2 Rubber heel… $1.39. COLOR—Russet Tan. State size. Big Bargain! Of Chrome Tanned Leather (commonly known as elkskin). Flexible, strong Vul-kide Composition soles. Unlined. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 241

P. 242

Children's and Infants' Shoes! POSTAGE PAID! 4 J 896—Lace. 4 J 897—Button. TOTS' SIZES—3 to 8. State size. Postpaid… 97c. Our "Star" bargain in footwear for kiddies --- value without equal at this "economy" price! Soft Genuine Kid Leather shoes with perforated Patent Leather heel-foxings and tips. Sturdy leather soles, and spring heels. STYLISH! 4 J 779—TOTS' SIZES—4 to 8. COLOR—Black with Tan. State size… $1.29. "Ties are so stylish," and such bargains so rare, that we're preparing to fill thousands of orders for these cunning slippers - - - they're sure to be in great demand. Made of soft Patent Leather, with Reptile-grained leather appliques; good leather soles, and spring heels. Excellent value. 4 J 760—TOTS' SIZES—4 to 8 only. COLOR—Black with Blonde. Please state size. Economy Price, Postpaid… $1.19. Cuter than the picture --- and priced very low. Of soft Patent Leather. Blonde leather cut-out bow applique, metal buckle, blonde stitching. Good leather sole. Spring heel. Footform last. 4 J 816—TOTS' SIZES—4 to 8. COLOR—Black. Please state size. Price, Postpaid… $1.49. Charming, modestly priced cut-out shoes of soft Patent Leather; blonde stitching "ABC"-patterned durable leather sole; spring heel. 4 J 817—TOTS' SIZES—4 to 8. COLOR—Black with Blonde. State size. Postpaid… $1.49. Wonder value! Of soft Patent Leather. Blonde leather lacing, stitching. "ABC"-patterned leather soles. Spring heels. Footform last. 4 J 780—TOTS' SIZES—4 to 8. COLOR—Black. Please state size. Postpaid… $1.19. Little feet will be well guarded from the cold in these sturdy shoes of Genuine Kid Leather, for they're cozily red fleece-lined. Good quality leather soles; comfortable spring heels. Priced lower than last winter! "MOTHER NATURE SHOES." "Mother Nature" shoes - - - our own specially designed brand - - - insure foot health and comfort for growing little feet. On a roomy last, with soles attached by a special stitchdown process that insures flexibility. Springy rubber heels. 4 J 818—Black Patent with Sand-colored Chrome-tanned Leather trim. 4 J 819—Suntan with Russet Tan Chrome-tanned Leather trim. Tots' Sizes 4 to 8. State size. Postpaid… $1.49. Flexible retanned leather soles; rubber heels. 4 J 820—TOTS' SIZES—4 to 8. COLOR—Black with Blonde. State size… $1.69. One of our "Mother Nature" shoes—designed with special regard for the foot health of growing tots. Of very good, soft Patent Leather, with reptile-grained leather, perforations, stitching. Flexible leather soles; rubber heels. 4 J 823—TOTS' SIZES—4 to 8. COLOR—Black with Deep Cream. State size… $1.69. An engaging little member of our "Mother Nature" line. Of very good, soft Patent Leather and Chrome Tanned Leather (commonly known as Smoked Elk), with patent leather "cuff." Flexible leather soles; rubber heels. 4 J 813—Black Patent Leather. 4 J 814—Sand Chrome-tanned Leather (commonly known as Smoked Elk). 4 J 815—Black Gunmetal Calf-finish Leather. TOTS' SIZES—4 to 8. Order by catalog number and state size. Postpaid… $1.49. Prim, pretty "Mother Nature" shoes—kind to kiddies' feet. Made of the leathers named above, with flexible retanned leather soles, and low rubber heels. —INFANTS' "FIRST STEPS"— 4 J 770—Sand Chrome Tanned Leather; Black Patent Trim. 4 J 771—Black Patent with Sand Leather trim. INFANTS' SIZES—2 to 5… 99c. Very cunning—and a big bargain! Chrome Leather bootee sole. 4 J 785—TOTS' SIZES—2 to 6. COLOR—Black with Sand. Price. Postpaid… 89c. Big value! Of soft Patent Leather. Flexible stitchdown-attached retanned leather soles. No heel. 4 J 773—Red top. 4 J 774—Blonde top. INFANTS' SIZES—2 to 5. Price… 95c. Bootee sole shoe. Of Patent Leather; Kid finish top. Neat. 4 J 809—Infants' Sizes—2 to 5. COLOR—Black… 97c. Cute! Well made of soft Genuine Kid. Flexible hand-turned leather soles. No heels. 4 J 801—Blonde top. 4 J 802—White top. 4 J 803—Black top. 4 J 804—Red top. INFANTS' SIZES—0 to 4. State size. Price, Postpaid… 59c. Of Patent Leather; contrasting Kid Finish top; soft sole; ribbon. 4 J 757—INFANTS' SIZES—0 to 4. COLOR—Black with Red. Postpaid… 69c. Tiny feet will look cunning and feel "comfy" in these soft sole shoes of shiny, soft Patent Fabric. Scalloped, perforated tops; red underlays, eyelets, laces, stitching. CHICAGO MAIL ORDER CO. Chicago. Ill. We serve you best… we save you most. Page 242

P. 243

NEWEST YOUTHFUL STYLES—for misses and Children! 4 J 1122—GIRL'S SIZES—11½ to 2. Wide toe… $2.19. 4 J 1123—MISSES' SIZES—2½ to 6. Dress toe… $2.49. COLOR—Black. Please state size. A cut-out and stitched latticework colonial tongue of Black Gunmetal Calf Finish Side Leather, over which a narrow strap buckles, makes lovelier these adorable "brand new" style one-straps of soft, shining Patent Leather. Openwork cutouts and stitching on sides. Durable leather soles; rubber heel cushions. "Won't-stain" Kafsted tongue and quarter linings. 4 J 1087—CHILDREN'S SIZES—8½ to 11. Wide toe. Price, Postpaid… $1.79. 4 J 1088—GIRL'S SIZES—11½ to 2. Wide toe. Economy price, Postpaid… $1.99. 4 J 1089—MISSES' SIZES—2½ to 6. Dress toe. Economy price. Postpaid… $2.19. COLOR—Black with Tan. Please state size. Fetching! Of soft, shiny Patent Leather, with pretty cutout appliques and fastenette-buckled straps of reptile-grained leather. Durable leather soles; low, rubber-cushioned heels. A bargain! "CLATTER PLATES"—FANCY BOTTOMS. The Latest! 4 J 1140—GIRL'S SIZES—11½ to 2. Wide toe. Postpaid… $2.49. 4 J 1141—MISSES' SIZES—2½ to 6. Dress toe. Postpaid… $2.69. COLOR—Black with Blonde. State size. Popular steel "clatter" plates on leather heels, and fancy-designed durable leather soles, make these swagger oxfords of soft Patent Leather doubly attractive to the "younger generation." Blonde underlays beneath cutouts in quarters, blonde stitching, perforations, and fancy silver-like eyelets. Won't-stain Kafsted quarter linings. Big value in durable, stylish shoes. 4 J 1127—CHILD'S SIZES—8½ to 11. Wide toe… $1.98. 4 J 1128—GIRL'S SIZES—11½ to 2. Wide toe… $2.29. 4 J 1129—MISSES' SIZES—2½ to 6. Dress toe… $2.49. COLOR—Black with Blonde. Please state size. Underlaid perforated designs, blonde stitching, reptile-grained leather appliques, and pretty silverlike buckles, lend unusual charm to these smart slippers of soft Patent Leather. Good leather soles; low, rubber-cushioned heels. "Won't-stain" Kafsted linings. A Splendid Shoe for Service. Vul-kide Soles for long wear. 4 J 1026—CHILD'S SIZES—8½ to 11 only. Postpaid… $2.29. 4 J 1027—GIRL'S SIZES—11½ to 2 only. Postpaid… $2.59. 4 J 1028—MISSES' SIZES—2½ to 6 only. Postpaid… $2.79. COLOR—Black. Please state size. To appreciate their good looks and sturdiness you must see them. Made to stand hard wear, yet refined in appearance, and priced unusually low. Of Calf Finish Side Leather, with durable, stronger-than-leather Vul-kide Composition soles, springy, rubber-cushioned heels, and guaranteed counters - - - all "high grade" features. Neat stitching and perforations. 4 J 1116—CHILD'S SIZES—8½ to 11. Wide toe. Economy price, Postpaid… $1.79. 4 J 1117—GIRL'S SIZES—11½ to 2. Wide toe. Economy price, Postpaid… $1.89. 4 J 1118—MISSES' SIZES—2½ to 6. Dress toe. Economy price. Postpaid… $1.99. COLOR—Black. Please state size. Mammoth value! A "Star" bargain! Neat, sturdy blucher lace-over oxfords of good Calf Finish Side Leather. Durable leather soles; rubber-cushioned heels. Rayon laces. "Won't-stain" Kafsted quarter linings. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 243

P. 244

FINE QUALITY DRESS SHOES FOR MEN! 4 J 1330—SIZES—6 to 11. Widths D, or E. COLOR—Black; orange stitching. State size, width, and all numbers in shoe you are wearing… $4.00. The "Hi-stepper"—Fancy Bottoms. This "High-stepper" is to shoes what the saxophone is to a band---"the life of the party." It's a shoe for the fellow who likes "big town" snap! Made of soft Patent Leather---tip-top in quality---and Goodyear Welt constructed. Orange stitching, perforations, saw edges, brass eyelets, and gilt buckle ornament, make it the "doggiest" shoe ever. Fancy design excellent leather sole. Rubber heel; guaranteed counter. Leather heel lining. 4 J 1381—Tan. 4 J 1382—Black. SIZES—6 to 11. Wide widths. State size and all numbers printed in shoe you are wearing. Economy price, Postpaid… $2.99. Big Value! Dandy high shoes with neat, dignified lines, and with serviceability assured by the Genuine Goodyear Welt construction. Of Calf Finished Side Leather; good leather soles, rubber heels, backstay reinforcements. Perforations and stitching. Remarkable value at our price. 4 J 1305—SIZES—6 to 11. Wide widths. COLOR—Black. State size and all numbers printed in the shoe you are wearing… $3.45. Special! Fancy Bottoms. Styled to the standards of the "high-pressure" dresser --- but priced far below what he is accustomed to paying! Excellent quality blucher laceover style shoes of Calf Finished and Pebble-Grained Leathers, Genuine Goodyear Welt constructed, insuring continued shapeliness, that soles will not rip loose, inside smoothness, and easy resoling. Metal, heel-protecting "clatter plates" and fancy designed bottoms. Leather skeleton linings, guaranteed counters, and fine, extra quality heavy leather soles. 4 J 1310—SIZES—6 to 11. Wide widths. COLOR—Black. Please state size and all numbers printed in the shoe you are wearing. Economy price, Postpaid… $4.00. The Swagger Blucher. Here is a "Star Bargain" in shoes that will "click" in more ways than one with the young, vigorous, American style-enthusiast. They are excellently made shoes of Calf Finish Side Leather, in swagger, blucher laceover style, --- shoes that have lots of snap, dash, and go, fitted with the new metal "clatter plates," that click delightfully and keep the leather heels from wearing down, and long-wearing excellent quality leather soles with the stylishly patterned bottoms. And they're Genuine Goodyear Welt constructed (read the features of this famous construction on Page 245), which insures their comfort and long wear. Smart perforations and stitching. Guaranteed counters. Leather heel linings. Style, workmanship, quality, and value to please anyone. 4 J 1313—SIZES—6 to 11. Widths D, or E. COLOR—Black. State size, width, and give all numbers printed in the shoe you are wearing… $5.00. EXTRA FINE Goodyear Welts. Dress last. We've spared no expense to make this our finest dress shoe. It's a gentleman's shoe, solid leather every inch, refined, genteel, sturdy, and Goodyear Welt constructed. Splendidly made of soft, excellent quality Genuine Calfskin so smooth that it takes a patentlike shine. And it's comfortable, too, with its built-in steel arch support, ventilated leather insole and leather counter. Perforated tip and vamp; neat stitching. Extra quality leather sole; rubber-cushioned heel. 4 J 1708—Fawn. 4 J 1709—Gray. SIZES—6 to 11. Whole sizes only. State size of shoe. Postpaid… 99c. For Warmth and Style. Trim, classy "spats" of Heavy Felt. Leather straps; buckles. 4 J 1319—SIZES—6 to 11. Wide widths. COLOR—Black. Please state size and all numbers printed in the shoe you are wearing. Price, Postpaid… $3.79. Purposely simple, and incontestably smart. Very well made oxfords of Calf Finished Side Leather, Genuine Goodyear Welt constructed for comfort and wear. Unobtrusive stitchings are their only gestures toward ornamentation. Excellent quality leather soles, rubber heels, leather heel linings, guaranteed counters, and semi-soft toe-boxing. Refined shoes - - - real value! POSTAGE… PAID… on Everything. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and lengths in descriptions. Page 244

P. 245

We've Forced Prices Down! Genuine Goodyear Welts for Men! Bal Style [Balmoral or Oxford Style, note by M. K.] 4 J 1417—Tan. 4 J 1418—Black. Blucher Style. 4 J 1301—Tan. 4 J 1302—Black. SIZES—6 to 11. Wide widths. State style; size, color, and all numbers printed in shoe you wear. Choice… $2.85. Here's a shoe of which we've sold thousands upon thousands of pairs to men who are satisfied with nothing but quality, and content with nothing but Goodyear Welt construction - - - the best shoe construction known. These are shoes that men have always considered the acme of value at $3.45 and $3.85, their former selling prices. We've bought 25,000 pairs at a cost so low we can now sell them at this record-breaking low price. We always pass our savings on to our customers. These are high grade shoes of smooth, soft, durable Calf Finish Side Leather, with all the satisfaction-giving features outlined at right. Have extra quality, excellent-wearing full length extension soles of durable Oak Tanned Leather that leave no black marks on floors, rubber-cushioned heels, "Won't-stain" Kafsted quarter linings, and guaranteed counters. Smart perforations, stitchings, etc. Very fine shoes. Facts About Goodyear Welt Construction. 1. Shoes keep their shape. 2. Soles do not pull off or rip loose. 3. Insides are smooth and free from tacks and nails. 4. Resoling is easy, if necessary. 5. The best shoe construction known. 4 J 1321—Bal Style. 4 J 1320—Blucher Style. SIZES—6 to 11. Wide widths. COLOR—Black. State style, size; give all numbers in shoe you are wearing. Economy price, Postpaid… Choice $2.45. Big Bargain. $3.50 would be cheap --- yes, more than cheap for these shoes, as you'll admit when you get them and put them to the test of the day-in, day-out service-grind. Why, man, they're genuine Goodyear Welt constructed shoes --- (with all the excellent features outlined above), construction that insures added service, comfort, and value. Really remarkable value in handsome dress or service oxfords of durable, smooth Calf Finish Side Leather, with perforations, stitchings, new fancy-bottomed, flexible, long-wearing Vul-kide Composition soles, rubber-cushioned heels; leather skeleton-linings. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 245

P. 252

IT'S EASY to FIT YOUR FEET. FOLLOW SIMPLE INSTRUCTIONS BELOW. How to Measure for Correct Shoe Size. If you do not know the size of the shoe you wear, then follow these simple instructions and we guarantee you perfect fit. Remove your left shoe and stand on the ruler-chart illustrated at right, placing your entire weight on the left foot. Place a ruler, book, or any other rigid object on the dotted line at the bottom of the chart and put your heel against it. Be sure book or ruler is held perfectly straight. Be careful not to push it off the line. Order size indicated on the line [above end of big toe. Important! How to Determine Sizes of Children's Shoes. Remove child's left shoe and have him or her stand on the ruler-chart illustrated at left, placing the entire weight on the left foot. Place a ruler, book, or any other rigid object on the dotted line at the bottom of the chart and have child put his or her heel against it. Be sure book or ruler is held perfectly straight. Be careful child does not push it off the line. Order size indicated on the next line above end of big toe. Should you know the size shoe the child is now wearing, and wish to order that way, remember that children's feet grow, and that usually they require ½ size larger than shoe being worn. Give Us All Numbers Printed in Your Shoes. If the shoes you now wear fit properly, just copy on your order all the markings printed on the lining, spacing them apart as they are spaced, and putting in all the dashes. It is important that you copy the figures exactly, including the dashes, as a dash may mean a half size larger. If figures are not legible, follow any of the simple measuring instructions outlined elsewhere on this page. Keep Your Shoes in Good Condition. You can get lots of extra wear from your shoes by giving them just a little care. Our shoe cream on Page 222, our waterproof paste (Page 248), and our shoe trees (Page 222), will preserve the appearance and prolong the life of your shoes. And remember, two pairs of shoes worn alternately wear much longer than two pairs worn successively. SHOE SIZES. A Size for Every Member of the Family. Women's Shoes… Sizes 2½ to 9. Men's Shoes… Sizes 6 to 11. Children's Shoes… Sizes 8½ to 11. Girls' Shoes… Sizes 11½ to 2. Misses' Shoes… Sizes 1 to 7. Boys' Shoes… Sizes 1 to 6. Little Boys' Shoes… Sizes 9 to 13½. Tots' Shoes… Sizes 2 to 8. Infants "Soft Soles"… Sizes 0 to 4. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 252

P. 253

FUR TRIMMUNGS add Style to your Garments. FRENCH CONEY, Low Priced. Cuffs collars, and sets, of stylish French Coney Fur (French Hare). Fine quality skins. Soft, serviceable, thick-napped. See sizes below. COLORS—Black, Dark Brown, or Dark Gray. Order by catalog number and please state color. 4 Z 9330—Mushroom style collar… $2.49. 4 Z 9331—Shawl collar, Postpaid… $3.69. 4 Z 9332—Semi-shawl collar, Postpaid… $2.79. 4 Z 9333—Plain cuffs. Price, Postpaid… $1.59. 4 Z 9334—Pointed cuffs. Price, Postpaid… $1.98. 4 Z 9335—Spiral cuffs. Price, Postpaid… $1.79. 4 Z 9336—Set of Mushroom style collar and plain cuffs. Price, Postpaid… $3.89. 4 Z 9337—Set of Mushroom style collar and pointed cuffs. Postpaid… $4.29. 4 Z 9338—Set of Mushroom style collar and spiral cuffs. Postpaid… $4.09. 4 Z 9339—Set. Shawl collar, plain cuffs… $5.09. 4 Z 9340—Set of Shawl collar and pointed cuffs. Economy price, Postpaid… $5.49. 4 Z 9341—Set, Shawl collar, spiral cuffs… $5.29. 4 Z 9342—Set, Semi-shawl collar and plain cuffs. Economy price, Postpaid… $4.19. 4 Z 9343—Set of Semi-shawl collar and pointed cuffs. Economy price, Postpaid… $4.59. 4 Z 9344—Set of Semi-shawl collar and spiral cuffs. Economy price, Postpaid… $4.39. LAPIN. Very Smart. The new Lapin Fur Collars, and cuffs, sets. Of a very fine, selected grade of Belgian Hare. Short napped, soft, lustrous. Resembles seal. See sizes above. COLORS—Black, Light Tan, Mink (Cocoa), or Squirrel Gray. Please state color. 4 Z 9360—Mushroom style collar… $3.29. 4 Z 9361—Shawl Collar. Postpaid… $4.89. 4 Z 9362—Semi-shawl collar… $3.45. 4 Z 9363—Plain cuffs. Postpaid… $1.89. 4 Z 9364—Pointed cuffs. Postpaid… $2.59. 4 Z 9365—Spiral cuffs. Postpaid… $1.99. 4 Z 9366—Set of Mushroom Style collar and plain cuffs. Postpaid… $4.98. 4 Z 9367—Set of Mushroom style collar and pointed cuffs… $5.69. 4 Z 9368—Set of Mushroom style collar and spiral cuffs. Postp'd… $5.09. 4 Z 9369—Shawl collar, plain cuffs… $6.59. 4 Z 9370—Set of Shawl collar and pointed cuffs. Postpaid… $7.29. 4 Z 9371—Shawl collar, spiral cuffs… $6.69. 4 Z 9372—Set of Semi-shawl collar and plain cuffs. Postpaid… $5.15. 4 Z 9373—Set of Semi-shawl collar and pointed cuffs. Postpaid… $5.85. 4 Z 9374—Set of Semi-shawl collar and spiral cuffs. Postpaid… $5.25. SIZES OF FUR PIECES. All pieces taped and padded, and ready for use. Shawl Collars. About 6½ x 52 ins. (along inside edge). Mushroom Collars. About 8 x 28 inches (at center). Semi-shawl Collars. About 6½ x 30 ins. (along inside edge). Plain Round Cuffs. Size about 4 x 16 inches. Pointed Cuffs. Size about 16 inches long by 7 inches wide at points. Spiral Cuffs. Size about 16 inches long by 4 inches wide at widest point. Fluffy MOUFFLON. A fluffy, long, silky fur, Moufflon (China Goat) made up into beautiful collars, cuffs, or sets. See sizes above. COLORS—Beige Tan, Black, Mink (cocoa), or Platinum Gray. Please state color. 4 Z 9345—Mushroom style collar… $3.39. 4 Z 9346—Shawl collar. Postpaid… $4.98. 4 Z 9347—Semi-shawl collar. Postpaid… $3.55. 4 Z 9348—Plain cuffs. Price, Postpaid… $2.49. 4 Z 9349—Pointed cuffs. Price, Postpaid… $2.79. 4 Z 9350—Spiral cuffs. Price, Postpaid… $2.65. 4 Z 9351—Set of Mushroom style collar and plain cuffs. Economy price, Postp'd… $5.69. 4 Z 9352—Set of Mushroom style collar and pointed cuffs. Postpaid… $5.98. 4 Z 9353—Set of Mushroom style collar and spiral cuffs. Price, Postpaid… $5.79. 4 Z 9354—Set. Shawl collar, plain cuffs… $7.29. 4 Z 9355—Set of Shawl collar and pointed cuffs. Economy price, Postpaid… $7.59. 4 Z 9356—Set. Shawl collar, spiral cuffs. Postpaid… $7.29. 4 Z 9357—Set of Semi-shawl collar and plain cuffs. Postpaid… $5.79. 4 Z 9358—Set of Semi-shawl collar and pointed cuffs. Postp'd… $6.15. 4 Z 9359—Set of Semi-shawl collar and spiral cuffs. Postp'd… $5.99. MANDEL FUR. Stylish, soft, thick, bushy Mandel Fur (China Sheep) collars, cuffs, and sets. Popular styles. See sizes above. COLORS—Mink Brown, or Raccoon Gray. State catalog number and color. 4 Z 9315—Mushroom style collar… $3.25. 4 Z 9316—Shawl collar. Postpaid… $4.49. 4 Z 9317—Semi-shawl collar… $3.49. 4 Z 9318—Plain cuffs. Postpaid… $1.79. 4 Z 9319—Pointed cuffs. Postpaid… $2.89. 4 Z 9320—Spiral cuffs. Postpaid… $1.99. 4 Z 9321—Set of Mushroom style collar and plain cuffs. Postpaid… $4.89. 4 Z 9322—Set of Mushroom style collar and pointed cuffs. Postpaid… $5.95. 4 Z 9323—Set of Mushroom style collar and spiral cuffs. Postpaid… $4.99. 4 Z 9324—Shawl collar, plain cuffs… $5.99. 4 Z 9325—Set of shawl collar and pointed cuffs. Postpaid… $7.25. 4 Z 9326—Shawl collar, spiral cuffs. Postpaid… $6.29. 4 Z 9327—Semi-shawl collar and plain cuffs. Postpaid… $5.10. 4 Z 9328—Semi-shawl collar with pointed cuffs. Postpaid… $6.25. 4 Z 9329—Semi-shawl collar with spiral cuffs… $5.35. French Coney by the Yard. Beautiful, glossy, soft, good quality Coney Fur (French Hare), with the nap running the length of the skin, in a variety of widths and colors that are bound to please every taste. Will make that old or new coat, dress, or suit look much smarter and more expensive. Make a fluffy collar of it, add cuffs, banding, etc. - - - the result will be irresistible. Black, Dark Brown, or Dark Gray. 4 Z 9150—1 inch wide. Postpaid. yard… 37c. 4 Z 9151—2 ins. wide. Postpaid, yard… 75c. 4 Z 9153—4 ins. wide. Postpaid, yd… $1.45. 4 Z 9154—6 ins. wide. Postpaid, yd… $2.15. 4 Z 9155—8 ins. wide. Postpaid, yd… $2.75. Beige Tan, Mink (cocoa), Squirrel Gray, or White. The above attractive shades are a little more expensive, but in big demand because they make garments look so smart. 4 Z 9160—1 inch wide. Postpaid, yd… 59c. 4 Z 9161—2 ins. wide. Postpaid, yd… $1.29. 4 Z 9163—4 ins. wide. Postpaid, yd… $2.49. 4 Z 9164—6 ins. wide. Postpaid, yd… $3.69. 4 Z 9165—8 ins. wide. Postpaid, yd… $4.89. CONEY Edging. Width of skin about ¼ inch. Fur about 1 in. 4 Z 9095—Black, Dark Brown, or Dark Gray. State color and yardage. Yard… 19c. 4 Z 9096—Beige Tan, (cocoa), or Squirrel Gray. State color, yardage. Yard… 25c. This soft, inexpensive Coney Fur (French Hare) will add richness to fall and winter garments. Braid-edged Fur Trimming. Width of braid about ½ inch. Fur about 1 in. 4 Z 9098—Add richness, beauty, and style to coats, dresses, or baby bonnets, with this pretty braid-edged Coney Fur trimming. COLORS—Beige Tan, Black, Dark Brown, or Squirrel Gray. State color, yardage. Price, yard… 29c. MARABOU Trimming. 4 Z 9170—Fine as down, soft, dainty, round Marabou trimming that fluffs out to about two inches. Will make the simplest garment look luxurious and attractive. Lovely for dresses, negligees, baby bonnets, carriage robes, etc. COLORS—Baby Blue, Beige Tan, Black, Pink, Peach, or White. State color and yardage. Per yard. Postpaid… 35c. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 253

P. 258

4 Z 8165—WIDTH—About 36 inches. Another "Star Bargain"! Stylish, practical dresses may be made of this tine, low-priced, pebbled weave All Wool "Double-warp" Crepe. It's very durable, and holds its shape well. Excellent for girls' clothes, as it sheds dirt and dust. Serviceable and smart. COLORS—Black, Dark Copen Blue, Madeira Wine, Navy Blue, Scarlet, Spruce Green, or Tan. Stare color and yardage. Yard… 85c. ALL WOOL SHEEN POIRET TWILL. 4 Z 8166—WIDTH—About 40 ins. COLORS—Black, Claret, Mother Goose Tan, Navy Blue, or Spruce Green. State color and yardage. Fine quality All Wool Sheen Poiret Twill, a favorite material for fine coats, dresses, etc. It's very closely woven, with the lustrous sheen finish that is so popular for dresses or coats. A special purchase, offered considerably below the usual price. Yard $1.10. WIDTH—About 54 ins. 4 Z 8172—Quality as above, but in a wide width that cuts to excellent advantage and makes handsome garments at a very moderate cost. Yard… $1.69. LOW PRICED PART WOOL TWEED. 4 Z 8201—WIDTH—About 36 ins. Pretty Tweed, About One-half Wool, balance strong Cotton yarns, especially suitable for children's garments. Nice also for women's inexpensive frocks. COLORS—Bluish-gray, Dark Tan, Light Green, Light Tan, or Pink. State color. Price, Yard, Postpaid… 57c. Half Wool COVERT CLOTH, Very Popular! 4 Z 8203—WIDTH—About 35 ins. Extremely smart and very popular this season. A low-priced Covert Cloth, over One-half Wool; balance Fine Cotton. For neat, serviceable dresses, ensembles, etc. COLORS—Black, Dark Green, Navy Blue, Tan, or Wine Red. State color and yardage. Yard… 89c. Part Wool CREPE. 4 Z 8214—WIDTH—About 36 ins. Inexpensive, good quality Crepe, woven of strong yarns. About One-third Wool, Balance Cotton. For serviceable, inexpensive dresses, skirts, etc. COLORS—Black, Dark Brown, Copen Blue, Navy Blue, Scarlet, Spruce Green, or Tan. State color and yardage. Yard… 49c. Part Wool Shepherd Checks, Always Neat. 4 Z 8207—WIDTH—About 36 ins. Always popular Shepherd Check Fabric, of About ¼ Wool, Balance Cotton. Priced very low! For dresses, ensembles, etc. Combines well with colors. COLORS—Checks of Black, Blue, Brown, or Red, all with White. State color, and yardage. Postpaid, yard… 49c. Heavy, Warm, ALL WOOL COATINGS. The NEW Favorite! 4 Z 8167—WIDTH—About 54 ins. This season's very newest coating material! Good, heavy weight beautiful All Wool Tricot Broadcloth, closely woven in the smart, new basket weave. Has a lustrous broadcloth finish. Marvelous value! COLORS—Black, Dark Tan, or Navy Blue. State color, yardage. Yard… $1.79. 4 Z 8161—WIDTH—About 54 ins. Remarkably low-priced All Wool Velour Coating. Good-looking, sturdy, good quality, smooth napped, heavy material. Makes warm coats for women and children. Wears well. COLORS—Black, Cranberry Red, Dark Copen Blue, Dark Tan, or Middy Blue. State color and yardage. Yard… $1.59. WE PAY THE POSTAGE ON EVERYTHING. CHICAGO MAIL ORDER CO., Chicago, Ill. We guarantee absolute satisfaction or refund your money. Page 258

P. 259

Fall's Favorite Woolen Fabrics. All Wool Dress Flannel. (A) 4 Z 8155—WIDTH—About 54 ins. Softly napped, yet firmly woven in the serviceable twill weave, is this fine quality, medium weight All Wool Flannel, in practical wide width. Makes smart, durable warm dresses, suits, middles, etc.; also desirable for light weight coats. The grade which has previously been sold for $1.75. COLORS—As named on opposite page. State color, yardage. Per yard… $1.55. All Wool Tweed. (B) 4 Z 8175—WIDTH—About 54 ins. Tweeds are very popular this season, and this desirable All Wool Tweed in the economical, "easy-to-cut and sew" wide width, is destined to be a great favorite. For smart frocks, ensembles, suits, and skirts for women and children. Such wide width at such a low price makes it an exceptional bargain! COLORS—As named on opposite Page. State color and yardage. Yard… 99c. Fine All Wool Dress Crepe. (C) 4 Z 8179—WIDTH—About 54 ins. One of this season's most popular woolen fabrics! Good looking, strong finely woven All Wool Crepe, a material that will give excellent service and is neat in appearance. Wide width simplifies dressmaking and saves you money. For smart dresses, skirts, ensembles, and children's clothes. Rare value. COLORS—As named on opposite page. Please state color and yardage. Economy price, Postpaid, per yard… $1.48. Velveteens. (D) 4 Z 8187—WIDTH—About 36 ins. Low-priced Velveteen - - - a quality thousands of our customers have bought and found satisfactory and economical for various purposes. It's a serviceable Cotton fabric that makes up into attractive dresses, coats, suits, hats, children's clothes, portieres, drapes, etc. For better quality see below. COLORS—As named on opposite page. State color, yardage, and catalog number. Postpaid, per yard… 98c. 4 Z 8180—Same colors and width as above, but better quality, more closely woven, and with a softer, deeper, more lustrous pile. Will give extra service. Big value. Worth the difference in cost. Economy price. Postpaid, per yard… $1.29. All Wool Covert Cloth. (E) 4 Z 8183—WIDTH—About 54 ins. At the height of popularity this season, is this good quality All Wool Covert Cloth - - - firmly woven, supple, and with the fine interwoven white lines characteristic of this attractive fabric. Wide width simplifies dressmaking, and affords you a saving. Splendid for serviceable, smart, up-to-date dresses, also light weight coats, suits, children's clothes, etc. Big value! COLORS—As named on opposite page. Please state color and yardage. Economy price. Postpaid, per yard… $1.59. Warm All Wool Broadcloth. (F) 4 Z 8186—WIDTH—About 54 ins. All Wool Broadcloth is always in favor for warm, serviceable winter dresses, suits, skirts, etc. Also used for lighter weight coats. This is good quality All Wool Broadcloth, heavy, firmly woven, and with a lustrous finish. Wide width simplifies dressmaking and is economical. Incomparable value! COLORS—As named on opposite page. Please state color and yardage. Economy price. Postpaid, per yard… $1.59. Part Wool Tweed. (G) 4 Z 8210—WIDTH—About 36 ins. Tweeds are popular, and here is good looking, low priced Tweed, About One-fourth Wool, Balance Fine Cotton, particularly adapted to the making of children's dresses, also women's inexpensive dresses, ensembles, etc. Comes in newest small patterns now so much in vogue. Remarkable value. Patterns as illustrated on opposite page. State pattern number and yardage. Economy price. Postpaid, per yard… 49c. Washable Tweed Flannel. (H) 4 Z 8211—WIDTH—About 36 ins. A "Star Bargain" in a fabric we unhesitatingly pronounce as one of the most desirable Fall woolens. It's a soft, good quality, closely woven Washable Tweed Flannel, About One-half Wool, balance fine Cotton, in very attractive, indistinct, beautiful pin-checked effect, and in pastel colors. For women's and children's smart dresses, ensembles, and skirts, little boys' Stilts, etc. Good quality, attractive, and outstanding value. COLORS—As named on opposite page. Please state color and yardage. Economy price, Postpaid, per yard… 89c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 259

P. 260

Our Wash Goods Values are Unequaled! Heavy Dress Linene! WIDTH—About 36 inches. 4 R 8333—Extra strong, extra durable, splendid quality, heavy, wear-proof, Fast Color Dress Linene. Woven of strong Cotton yarns. For dresses, aprons, boys' wash suits, blouses, etc. COLORS—As named in illustration. State color, yardage. Postpaid, yard… 27c. Our Price Always Lowest. WIDTH—about 36 inches. 4 R 8550—It's a "Star" Bargain. Good quality, durable, yard wide Cotton Flannelette (fleeced on both sides), at a cut price. Woven of strong cotton yarn. It is sure to give genuine satisfaction. In pretty new patterns. Very economical for warm nightgowns, Pajamas, petticoats, boys' blouses, men's shirts, etc. Buy here at this low, economy price. PATTERNS AND COLORS as illustrated. State pattern number and yardage. Postpaid, Price per yard… 14c. Our Best GINGHAM Guaranteed FAST COLOR. WIDTH—About 32 inches. 4 R 8308—Our finest Gingham, woven in the newest and most beautiful patterns for fall, in absolutely fast colors. Popular because of its attractiveness and serviceability. It launders splendidly, and wears well. Use it for those things that must stand much wear and washing, and for frocks, aprons, rompers, curtains, etc. An unusually good buy at this low price. PATTERNS as illustrated. State pattern number and yardage. Postpaid, yard… 19c. FAST COLOR DRESS PRINTS. WIDTH—About 36 inches. 4 R 8255—This practical material is fine value at the low price quoted. The smartest, most colorful small and medium-sized patterns you've ever seen --- and they'll stay that way, for this pretty Cotton material is absolutely fast to sunlight and washing. For dresses, aprons, rompers, underwear, etc. PATTERNS as illustrated. Please state pattern number and yardage. Economy price. Per yard… 15c. Cotton BABY FLANNEL. WIDTH—About 27 inches. 4 R 8565—This warm Cotton "Baby Flannel" is softly fleeced on both sides and comes in the dainty colors especially nice for baby togs, adorable petticoats, cunning dressing sacques, and cozily warm sleeping garments; also for pajamas, bloomers, slips, petticoats, etc. for the "grown-ups." Priced extra low! COLORS—As named in illustration. State color and yardage. Postpaid, yard… 12c. Smart COTTON TWEED RAYON – DECORATED. WIDTH—About 35 inches. 4 R 8300—Tweeds are prime favorites this Fall! This attractive Cotton Tweed interwoven with lustrous Rayon, is good weight and looks remarkably like Wool tweed. For dresses, ensembles, etc. PATTERNS as illustrated. Please state pattern number and yardage. Per yard… 29c. Popular DURABELLE 32 in. Gingham. WIDTH—About 32 inches. 4 R 8402—This Genuine Durabelle Gingham has previously sold for as high as 19c per yard. It's an ideal dress gingham wonderfully durable, with fresh colors and pretty patterns; very low priced. Dyed in the yarn, which insures long-lasting colors. For pretty frocks for mother and kiddies, or for quaint drapes, smocks, boys' blouses, etc. PATTERNS as illustrated. State pattern number and yardage. Economy price, Postpaid, yard… 13c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 260

P. 261

Pretty DRESS PRINTS on FINE QUALITY COTTON PONGEE. WIDTH—About 36 ins. 4 R 8259—At retail stores you would have to pay 29c a yard for this high grade, serviceable Cotton Pongee - - - that's irrefutable evidence of our ability to undersell competition and save you money. This desirable, ever-fashionable fabric, closely woven of the finest cotton yarns, is one of our best-selling dress materials. Comes in the newest small and medium-small guaranteed fast color prints, and is certain to win enthusiastic approval for women's and children's clothes. It's record-breaking value. PATTERNS—As illustrated. Please be sure to state pattern number and yardage. Price, Postpaid, Yard… 22c. Cotton Flannelette Dainty Prints! WIDTH—About 36 inches. 4 R 8551—You'll be surprised at the charm your pajamas, night-gowns, slips, bloomers, kimonos, and children's clothes will have when made of this warm, attractively-patterned, daintily colored Cotton Flannelette woven of fine yarns, softly napped. Buying it here you save from 15c to 40c on every garment, as the retail price is 29c a yard. Comes in pleasing small and medium-small designs, those with juvenile figured being especially nice for children's garments. PATTERNS—As illustrated. Please state pattern number and yardage. Per yard… 22c. Serviceable PRINTED BROADCLOTH Guaranteed FAST COLOR. WIDTH—About 36 ins. 4 R 8265—29c at retail, 25c in our last book, and now priced still lower - - - that's proof that we lead in value-giving. In the newest, prettiest, medium-large prints, guaranteed absolutely fast to sunlight and washing. Smart and serviceable for women's and girls' dresses, pajamas, smocks, etc. PATTERNS—As illustrated. State pattern number and yardage. Postpaid, Yard… 22c. Fancy COTTON SERGE. Very Serviceable! LOW PRICED! WIDTH—About 32 ins. 4 R 8305—Cotton Serge is always very popular for Fall and Winter wear, especially for dresses, skirts, and ensembles for women and children. Never before has a cotton serge in such pretty woven patterns been offered at such a low price. Neat, serviceable, and remarkable value. PATTERNS—As illustrated. Please be sure to state pattern number and yardage. Price, Postpaid, per yard... 22c. TWEED EFFECT PRINTS All the Rage! WIDTH—About 36 ins. 4 R 8262—Tweeds are strongly in vogue --- you'll see them in smart garments of all types this season. This good quality, well woven Cotton material printed in small and medium small tweedlike patterns, makes very effective, very smart, and very inexpensive dresses, blouses, ensembles, etc. Up to the minute style --- low cost. PATTERNS—As illustrated. State pattern number and yardage… Per yard 22c. FALL FOULARD PRINTS. NEW! SMART! FAST COLOR Designs. WIDTH—About 36 inches. 4 R 8252—Economy priced, popular Foulard prints in the season's very latest designs. Strongly woven of serviceable Cotton yarns, with the pretty printed designs guaranteed fast color. For neat, smart dresses. 29c retail value. PATTERNS—As illustrated. State pattern number and yardage desired. Economy price, Postpaid, per yard… 22c. LOW PRICED BROADCLOTH! FAST COLOR Guaranteed. WIDTH—About 36 Inches. 4 R 8295—Well woven, medium weight Cotton Broadcloth, guaranteed absolutely fast color, offered at an extremely low, economy price. A popular, durable, dressy fabric for women's and children's dresses, suits, etc., men's shirts, boys' blouses, underwear, sleeping garments, drapes, needlework, etc. COLORS—As named, in illustration. State color and yardage. Economy price, Postpaid, per yard… 22c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 261

P. 262

All Silk Flat Crepe. (A) 4 Z 8038—WIDTH—About 39 inches. To get heavy weight All Silk Flat Crepe such as this for as little as we ask here, is, without a doubt, an event. It's a better quality than we have ever before offered at such a low price. It's a lovely fabric and drapes, shirrs, and hangs beautifully, lending itself well to the popular new modes, and its soft sheen makes it very rich-looking. Besides its distinctive appearance, it has durability to recommend it. A mightly good fabric that will pay you well to make up, priced to afford you a real saving. For fashionable frocks, blouses, ensembles, or for lingerie. In lovely colors, all the season's newest shades, also staple favorites. COLORS—As named on opposite page. State color and yardage. Per yard… $1.19. All Silk Crepe Back Satin. (B) 4 Z 8040—WIDTH—About 39 inches. Women who love the luxurious feel, sheen, and graceful draping qualities of satin, here's matchless value in fresh, new, good quality All Pure Silk Crepe Back Satin, offered now at a price much lower than formerly. Never before has a fabric of this quality been sold at such a low price. One side is a soft, heavy, rich-textured satin, while the reverse side is a dull, finely woven crepe. Use either side, or both in combination. For rich looking dresses, slips, etc. COLORS—As named on opposite page. Please state color and yardage. Economy price, Postpaid, per yard… $1.39. New Rayon Pongee Prints. (C) 4 Z 8102—WIDTH—About 35 inches. Printed Rayon Pongee, a thoroughly delightful fabric. Woven of lustrous Rayon Interwoven with Fine Cotton for added serviceability. Printed in guaranteed fast colors, in a variety of the newest charming small and medium-sized patterns. Priced so low that every thrifty, style-loving woman will want several dress lengths. Also suitable for blouses, pajamas, linings, drapes, etc. Truly excellent value! PATTERNS—As illustrated on opposite page. Please state pattern number and yardage. Economy price, Postpaid, per yard… 37c. All Rayon Heavy Dress Crepe. (D) 4 Z 8118—WIDTH—About 36 inches. If ever a Rayon fabric looked like a pure silk Flat Crepe, this splendid quality Flat Crepe woven of All Rayon yarns, does. It's one of the season's most popular Rayon Fabrics - - - slightly more lustrous than silk, rather heavy, yet it costs only about one-half what a silk fabric of this quality would cost. Very popular for beautiful, durable dresses, ensembles, skirts, blouses, etc. You'll like it, and its fine value at this price. COLORS—As named on opposite page. Please state color and yardage. Economy price, Postpaid, per yard… 89c. Popular Rayon Flat Crepe. (E) 4 Z 8121—WIDTH—About 36 inches. Printed Half Rayon Flat Crepe, a most attractive fabric, offered at a sensational saving, at this new-season economy price. In an assortment of beautiful fall patterns in the dainty, popular, new "Tiny-print" designs so much in vogue at present. Its firm weave is similar to the very fashionable Silk Flat Crepe, the fine Cotton interwoven gives it added strength, and the very attractive printed designs are guaranteed fast color. So highly satisfactory a fabric is worth considerably more than we ask. PATTERNS—As illustrated on opposite page. Please state pattern number and yardage. Economy price, Postpaid, per yard… $49c. All Rayon Satin. (F) 4 Z 8130—WIDTH—About 36 inches. A "Star Bargain" - - - a beautiful fabric that has every desirable quality and countless uses, yet affords you a most unusual saving at our special bargain price. This Rayon Satin is woven of Pure Rayon yarns - - - not a cotton thread in it, is far more lustrous than silk, and its twilled satin weave gives it great strength and durability. It's hard to imagine a lovelier fabric, and lingerie, slips, bloomers, step-ins, bandeaus, kimonos, drapes, bedspreads pillows, linings, and even dresses you make of it will be not only rich-looking and lovely, but most inexpensive, also. Much better quality than others Offer at this price. COLORS—As named on opposite page. Please state color and yardage. Economy price, Postpaid, per yard… 49c. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 262

P. 263

GUARANTEED VALUE! ALL SILK Flat Crepes. None Better Anywhere At These Low Prices. When You Buy for Cash You Buy for Less. Washable All Silk Flat Crepe. 4 Z 8002—WIDTH—About 39 inches. Lovely, washable All Silk Flat Crepe, very popular with women who spend valuable time making their own clothes, or who pay high prices to have them made. Medium in weight, firmly, strongly woven, and especially dyed and finished to make it washable. It drapes and pleats excellently, and its subdued luster is very rich looking. For dresses, lingerie, etc. Exceptional value. COLORS—Black, Copen Blue, French Beige Tan, Hollywood Rose, Honeydew, Ivory White, Jeanne D'Arc Blue, Marron Glace, Navy Blue, Nile Green, Orchid, Spanish Wine, or Spruce Green. Please be sure to state color and yardage. Economy price, Postpaid, per yard… $1.19. Our Supreme All Silk Flat Crepe! Heavy… Splendid Quality! 4 Z 8006—WIDTH—About 39 inches. Our best All Silk Flat Crepe - - - the style leader in crepes because of its enduring beauty, long service, and supreme quality! It's a heavy weight, soft material with a handsome, shadowy lustre, a crepe weave fabric with a semi-flat surface and considerable sheen. Excellent quality, closely woven of all pure silk thread, it's suitable for your nicest frocks, and rich, serviceable lingerie. The finest obtainable at the very reasonable price we quote. COLORS—Black, Copen Blue, French Beige Tan, Hollywood Rose, Honeydew, Jeanne D'Arc Blue, Marron Glace, Navy Blue, Orchid, Spanish Wine, or Spruce Green. Please state color and yardage. Per yard… $1.59. Weighted All Silk Flat Crepe. A Heavy Crepe at a Low Price. 4 Z 8010—WIDTH—About 38 inches. This serviceable All Silk Flat Crepe - - - in a wide range of beautiful colors, gives the appearance of a much higher priced silk because it is weighted to give it better draping qualities and appearance. The weighting is scientifically done so as not to impair its wearing qualities. You'll be surprised to receive such a nice appearing silk for such an unusually low price - - - it's really very good looking! Ideal for the "new" frocks, ensembles, blouses, skirts, slips, fine lingerie, etc. Truly a rare bargain - - - splendid value. COLORS—Black, Castilian Red, Copen Blue, Coppersheen, Navy Blue, Hollywood Rose, Honeydew, Jeanne D'Arc Blue, Orchid, Rose Beige Tan, Spanish Wine, or Spruce Green. Please state color and yardage. Economy price, Postpaid, per yard… $1.00. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 263

P. 284

KRINKLED Cotton Spread. 4 W 8878—SIZE—About 76 x 105 ins. This pretty, full length, seamless Cotton Krinkle Cloth spread with neatly hemmed edges is, you will agree with us, a great bargain at our new low "economy" price, making it possible for everyone to have a cheery bedroom. Long enough to serve as a bolster cover, also. Medium light weight, easy to launder, and the krinkle weave makes ironing unnecessary. Another big C. M. O. value. COLORS—Blue, Gold, Green, or Rose, all with White. Please state color. Economy price, Postpaid… 98c. 4 W 8879—SIZE—About 80 x 105 ins. Here is a very inexpensive Rayon spread that will give satisfaction in both appearance and service. The pretty design is woven of lustrous Rayon, and the body is Rayon and Cotton. The spread is medium weight, seamless, and long enough to serve as a bolster cover also. This is the lowest price at which a Rayon spread that will give satisfaction can be sold anywhere. A bargain; and postage paid. COLORS—Blue, Gold, Green, or Rose. Please state color. Postpaid… $1.89. Pretty RAYON Spread… Bolster-cover Effect… WE PAY THE POSTAGE! 4 W 8877—SIZE—About 80 x 105 inches. Fashionable, clever, and excellent value! A beautiful, seamless spread with a flounced top to cover bed pillows in stylish bolster effect. Makes it unnecessary to store pillows in the daytime, and saves you the price of a bolster and cover. Fine Rayon and Cotton background, with lovely Rayon Jacquard designs. Rayon-whipped edges. Will add a world of charm to your bedroom. COLORS—Blue, Gold, Green, or Rose. Please state color. Price… $3.45. Our Best Cotton Spread. WOVEN JACQUARD DESIGN. 4 W 8891—SIZE—About 80 x 105 inches. Our best cotton spread! Very good looking and will give long service. Firmly woven of strong Cotton yarns, with woven Jacquard design and krinkle weave stripes that make ironing unnecessary. Good weight, seamless. Long enough to serve as a bolster cover also. COLORS—Blue, Gold, Green, or Rose, all with White. State color… $1.79. Gorgeous ALL RAYON SATIN. Tailored Spread. 4 W 8892—SIZE—About 90 x 105 inches. MODERATELY PRICED. Our finest spread - - - a thing of beauty - - - a joy to the lover of the luxurious - - - a surprise to those who have seen similar spreads priced at $8.00 to $12.00 at retail. Made of shimmering, supple, heavy, sturdy Rayon Satin - - - pure Rayon - - - no cotton in it - - - with wide, shirred, featherstitched bands. Scalloped edges, rayon-whipped. Extra wide, and long enough to serve as a bolster cover also. A gorgeous spread - - - marvelous value. COLORS—Blue, Gold, Green, or Rose. State color. Postpaid… $4.49. 4 W 8888—Spread—About 80 x 90 inches. Curtains—Drops each about 15 inches by 2¼ yards long. Valance 15 x 39 ins. Bedroom-beautifying, Money-saving Sets. Here's a bedroom "ensemble" that's as inexpensive as it is attractive and decorative. And the Idea of matching the window hangings to the bed covering is really very effective, a note being emphasized right now by the best interior decorators. Set consists of a spread long enough to cover the pillows and end of mattress, and drapes, valance and tie-backs, all made of Cotton with Lustrous Rayon Interwoven, producing a very pretty effect. Edges are neatly whipped. If you have more than one window in your room, order additional drapes listed below. Excelled value. COLORS—Blue, Gold, Green, or Rose, all with White. Please state color. Postpaid Spread and Drape Set… $2.89. 4 W 8889—Drape set. Same as drapes in set above. Economy price, Postpaid. Drape Set… $1.49. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 284

P. 285

NOW WE GUARANTEE to FIT MEN of ANY TYPE or SIZE. The REGULAR Type, The TALL SLIM Type, The SHORT THICKSET Type. Yes, sir - - - we guarantee to fit men any type or size, in any suit selected from this page or Pages 286 and 287 - - - and when we say fit, we mean fit - - - the same kind of fit that big city men of affairs insist upon and secure in the clothes they wear. - - - This guarantee extends to men of every build, and is the same STYLE-CLAD suit satisfaction which millions of our customers have enjoyed for nearly half a century. - - - And the Good News goes further - - - there is no extra charge for STYLE-CLAD suits built for men of other than ordinary size - - - "STYLE-CLADS" for tall slim men, and short thickset men, are offered at the same low prices we quote for STYLE-CLAD suits in the regular sizes. - - - And, we are now offering, throughout our entire line, greater savings, finer woolens, smarter patterns, and more style than ever before! Also we have adopted a new high standard of tailoring and inner materials and construction which has immensely enriched the hidden quality of all our suits. - - - Pressure and wear-resisting paddings are generously used to produce the latest effects - - - good, strong canvas and genuine haircloth assure shape-retaining qualities of coat-fronts and lapels. The season's new STYLE-CLADS embody better tailors' trimmings, stronger linings, additional reinforcements - - - everything the particular man would expect to find in suits selling elsewhere at much higher prices. - - - So, whatever your build, order at our risk - - - your STYLE-CLAD will and must give you an extra measure of satisfaction in fabric, fit, style, and service, or we will refund your money without question or quibble! MR. M. J. JARDING, (handwritten signature), MGR. CLOTHING DEPT. Every Suit and Overcoat Valeteria (Process) Shaped and Pressed. Every Man's Suit and Topcoat purchased from the Chicago Mail Order Company is pressed and shaped by the Valeteria System just before it leaves our plant, and shipped in a special box. Your clothes reach you as smartly shaped as the day they left the tailor's bench. THE VALETERIA SYSTEM is the best method of pressing and shaping clothes - - - no shining or flattening with flatirons, but a graceful smoothing and shaping that emphasizes the smart lines. Genuine Valeteria Pressed and Shaped Clothing fits better, looks smarter, and holds its shape longer. We were the first to install and are the only mail order house using the Valeteria system. This cost us thousands of dollars, but we have not added a penny to our prices. If you want your clothes to look as if they were tailored for you, buy them here! When You Buy for Cash You Buy for Less. EXTRA BIG VALUE! 4 K 5187—ALL SIZES—34 to 44 inches chest; 29 to 44 inches waist; 29 to 35 inches inseam. Picked for this introductory page because it's value without equal even among the noteworthy offerings throughout our men's suit line. We invite the man who's been paying $15.00 elsewhere for his suits to order this one. He'll establish a new standard of values in clothes-buying. It's well tailored of very good quality, shape-retaining Cassimere, About Two-thirds Wool, in an attractive, faint shadow-striped pattern with hairline stripes of contrasting Rayon, a suit that no matter what your build, is guaranteed to tit you RIGHT. Has single-breasted coat with notched lapels, well-fitting vest, and 19-inch cuff-bottomed trousers. Vest-back and full-lining of coat of fancy-patterned, well wearing, lustrous Rayon. Vest and sleeve linings of durable sateen. Famous Green-edge canvas. Unmistakably smart! Extra big value! COLORS—Dark Blue, or Oxford Gray. State color, height, weight, chest, waist, and inseam measurements. Economy price, Postpaid… $11.95. For Regular Size Suits, See also Pages 286 to 290 and 297. Page 285

P. 292

Guaranteed Satisfaction in FABRIC, FIT, and STYLE! "STYLE-CLAD" (Reg. U.S. Pat. Off) Overcoats for MEN and YOUNG MEN. We Pay Postage on Everything! 4 K 5074—SIZES—34 to 40 ins. chest only. Length about 48 ins. The biggest style-hit in years in men's wear. You'll see some of the best dressed men and college lads wearing these handsome, Genuine Camellaine Timme Tuft overcoats of 100% Camelhair Pile, much more dressy and swagger than coonskin, just as warm, and only half as heavy. Backing of fabric of Wool and Cotton. And buying one doesn't give you an awful wallop, especially if you buy it here, since we believe our price the lowest in the U. S. A. It's a coat worth at least $15.00 more than the price we ask. Excellently made, with raglan sleeves, big collar, buckled belt, and slashed pockets. Fully lined with rich, lustrous Rayon Satin, with inside pocket and reinforcing at neck; warmly interlined; canvassed for continued shapeliness. Wide French facing down front. Braided rayon-elastic button-loops. Class in every detail; and tremendous value! COLOR—Beaver (Tannish Brown). State size. Price, Postpaid… $27.50. 4 K 5018—SIZES—34 to 44 chest only. Here is a coat for the smart yet conservative dresser, a dignified overcoat with stylish lines, a coat that will make a man feel and look "right," whether he wears it for business or "of an evening." The fabric, heavy All Wool Melton, was woven to our specifications and pre-shrunk and examined by certified public spongers, and the excellent tailoring was done by skillful workmen. The coat has good lines, being slightly tapered in at the waistline both back and front, and has broad, peaked lapels. It's strong and warm, extra warmth being provided by the French facing across chest and down front. Deep pockets with flaps. Sleeve linings and interlined back yoke of durable, lustrous black self-striped rayon lining. Open vent in back. At considerably less than we asked last season for a similar coat not nearly so well made. Exceptional value. Length about 46 inches. COLOR—Navy Blue. State size. Economy price, Postpaid… $11.95. 4 K 5038—SIZES—34 to 44 inches chest only. Popular English Cut. If you would test to the full, the purchasing power of a small sum of money, and practice real economy in the purchase of your winter coat - - - buy this coat. It's warm, stylish, good looking, long wearing - - - a smart, double-breasted English model, cut with straight, unbroken lines. Made of good quality, good wearing, heavy, smooth-finished More Than Three-fourths Wool Overcoating, in a smart, indistinct plaid pattern. Excellent fabric, styling, and tailoring. Warm French facing across chest and down front, sleeve linings and interlined back yoke, of self-striped rayon; two pockets with flaps. All seams bound. Length about 45 inches. The best the money will buy anywhere. Excellent value. COLORS—Blue-gray, or Brown, both with overplaid. Please state size and color. Economy price, Postpaid… $9.95. 4 K 5034—SIZES—34 to 44 inches chest only. Newest Overplaids. STYLE CLAD coats, at any price, are built to the most stringent specifications—inside and outside, thru and thru. For proof note this handsome though moderately-priced coat. It's copied from an expensive London Model, and there'll be no question with the man who's well informed, that the style's anything but 100% R-I-G-H-T. Made in popular double-breasted effect, of dressy, warm, fine quality All Wool Overcoating in Herringbone weave, emphasized at intervals to form a cross-stripe effect which, combined with Rayon stripes, produces an almost indistinguishable plaid. French facing across chest and down front adds to the warmth; fine self-striped rayon guaranteed sleeve linings and flannelette-interlined back-yoke. Length 46 Inches. Astounding value. COLORS—Medium Gray, or Dark Tan mixtures. State size and color. Economy price, Postpaid… $15.95. CHICAGO MAIL ORDER CO., Chicago, Ill. Order only in sizes, colors, and materials in catalog. Page 292

P. 293

"STYLE-CLAD" (Reg. U.S. Pat. Off.) Overcoats Excel in LOOKS, WEAR, VALUE! HOW TO MEASURE—See Page 329. Be Sure to State Colors and Size. 4 K 5041—ALL SIZES—34 to 44 inches chest. Smart Style. You'll like the style - - - the fit - - - the tailoring, and the fabric at once - - - but not until you've worn the coat several seasons, will you fully realize why we say our "STYLE-CLAD" overcoats excel in wear and value! It's a mighty nice coat - - - a nobby garment of extra good quality very sturdy All Wool Overcoating in a very rich, handsome two-tone mixture in herringbone weave with faint contrasting stripes forming a dim overplaid, combined with workmanship equal to months and months of use. Made in semi-fitted English style with three pockets, an inside breast Pocket, wide French facings for added warmth, and canvassed shoulders. Chest, interlined yoke, and sleeve lining of lustrous Rayon. Seams nicely bound. Vent at back. Length 46 inches. A $20.00 coat and worth every penny of it, too. Amazing value. COLORS—Med. Gray, or Reddish Brown. State size, color… $13.95. 4 K 5075—ALL SIZES—34 to 44 inches chest. Extra Big Value! Different men expect different things in a $10.00 overcoat, but no man is likely to expect as much as he'll get here! This garment is made of thick, sturdy, good quality All Wool Overcoating, and every man knows that very few overcoats of all wool can be had at this price - - - certainly not coats with the smart style this one carries. The fabric, in an indistinct herringbone weave, is smartly, not-too-flashily striped in two-tone effect, and the style is in well-liked, popular, straight line design. The chest and sleeve linings, and interlined yoke are of rayon, a noteworthy feature even in $15.00 coats. Wide French facing down front provides additional warmth. Two flapped pockets. Vent in back. All seams neatly bound. Length 46 inches. An overcoat you wouldn't think could be sold at this price. COLORS—Dark Blue-gray, or Med. Brown. State size, color… $10.00. 4 K 5039—ALL SIZES—34 to 44 inches chest. "Topping" value! This English-cut "York" model has that inconspicuous British class and style that you don't find once in a lifetime, offered for so little. It's of heavy, warm, very good quality Chinchilla, About Three-fourths Wool, in navy blue, the material and the color both being very popular. It's sure to be a favorite with the well dressed college man or the older man who wants up-to-date clothes. "Right" for dress, business, and general wear. Cut in the swagger English semi-fitting style, in double-breasted effect, with only two buttons fastening, to give the fashionable long, graceful closing-line. Rich-looking Rayon-striped lining in sleeves end forming interlined yoke and chest linings; same lining also faces one side of back vent, and pocket-flaps. One inside and one outside breast pocket; two lower pockets. Wide French facing. Length 46 inches. Style, satisfaction, and a low price you'll never forget. COLOR—Navy Blue. State size. Economy price, Postpaid… $11.95. 4 K 5072—ALL SIZES—34 to 44 inches chest. Wear this coat and you "register" at once as CLASS. It's the "ALDEN" - - - one of our finest; regular $35.00 value. Superbly made of the "perfect" overcoat fabric - - - extra fine quality All Wool Genuine Llama Fleece, made of pure wool yarns, specially blended. This wooly-surfaced fabric, light, soft, downy, yet wonderfully warm, will, as proved by actual laboratory test, withstand nearly twice the wear of any other nap-surfaced fabric. Instead of being woven over and under as in inferior fleeces, the threads are looped, doubling the wear. The overcoat itself is handsomely made along the new, smart lines, in full-cut semi-fitted style, with a half-belt in the back, and deep, patch pockets. The interlined yoke, sleeve linings, chest lining, and back vent facing, are of rich, lustrous Rayon satin, and the finishing and workmanship throughout are of a very high type. Length 47 Inches. COLORS—Dark Brown, or Med. Gray. State size and color. Economy price, Postpaid… $22.50. CHICAGO MAIL ORDER CO., Chicago, Ill. A smart suit to go with that overcoat. Pages 285 to 290, 297. Page 293

P. 296

PROTECTION AGAINST WINTRY WEATHER COSTS MUCH LESS HERE! Full Lined for Added Warmth. 4 K 5040—ALL SIZES—34 to 44 inches chest only. There's not a reason in the world why any man should deny himself the privilege of wearing a new overcoat when he can buy this one for $9.95. It's made of good quality Cheviot, Nearly All Wool, warm, well wearing, and substantial, with a lustrous Cotton twill lining throughout. Has a big, comfortable collar, two side pockets with flaps, and a three-piece detachable belt. Open vent in back. Length about 45 Inches. Always stylish. Big bargain! COLOR—Navy Blue, also Dark Brown or Medium Gray Heather mixtures. State size and color. Economy price, Postpaid… $9.95. Good-looking WARM Overcoat! 4 K 5037—ALL SIZES—34 to 44 inches chest only. An extra heavy, double-breasted coat of extra good quality All Wool Overcoating. The thick, warm fabric, the big shawl collar of Genuine Coney Fur that you can button high, the quilted lining of durable twill that keeps out cold and wind, wide French facings, and big roomy Pockets - - - all add their measure of comfort, and the splendid workmanship adds to its durability. Three-piece detachable belt may be worn two ways or removed entirely. Length 44 inches. Only at the Chicago Mail Order Company, the greatest value-giving mail order house in the world, is it possible to get such a combination of warmth, service, good looks, and value. Its purchase will convince you. COLOR—Dark Brown. State size. Economy price, Postpaid… $14.95. Style-Clad COTTON JERSEY RAINCOAT. 4 K 5073—ALL SIZES—34 to 44 inches chest only. Aside from its low price, one of the best features of this waterproof raincoat is that it looks like a topcoat. You'll feel right wearing it either before or after the rain, and you'll be perfectly dry if you wear it during the rainstorm. Made of two-layers of thin, tweedlike-woven Cotton Jersey coated to the rubber inlay between them. Big, convertible collar, comfortable raglan sleeves, all-around belt with buckle, slash pockets, and adjustable, buckled straps at sleeves. Rayon-striped back yoke lining. Length about 47 inches. No man should be without a coat of this kind when such a really good-looking one may be bought for so little. COLORS—Dark Tan, or Medium Gray. Please state size and color. Economy price, Postpaid… $5.95. CHICAGO MAIL ORDER CO., Chicago. Ill. Order only in sizes, colors, and materials in catalog. Page 296

P. 297

Strictly ALL WOOL! (A) 4 K 5188—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 ins.; inseam 29 to 34 ins. If you want a two-pants suit, well tailored and well materialed, yet moderately priced, select this fashionably styled suit of extra good All Wool Cassimere, in handsome, pronounced two-tone herringbone weave, with bright contrasting broken-pin-stripes interwoven. Has pressure-and-wear-resisting padding generously used to produce the latest effect, and famous Green Edge Canvas and good haircloth. The vest-back and lining in half-lined coat are of fancy-striped Rayon guaranteed for the suit's long life. Coat sleeves and vest lined with high grade Sateen Twill. COLORS—Blue-gray or Medium Brown mixtures. State color, height, weight, chest, waist and inseam measures… $14.95. (B) 4 K 5140—ALL SIZES—Chest 33 to 42 inches; waist 29 to 38 Inches; inseam 29 to 34 inches. Smart---and we don't mean maybe! Wear the "Whoopee" vest with the light, plaid side out when you want to look your "snappiest" - - - turn the plain side out for general wear. And note the coat with its new "rope" sleeve-tops that give you broad "he-man" shoulders. Well made of very good All Wool Cassimere in two-tone diagonal weave, highlighted with tiny flecks of bright color. Trousers have 20-inch cuffed bottoms. Vest-back and half-lining in coat of fancy "guaranteed" Rayon. Up-to-the-minute in style. Up-to-the-mark in value. COLORS—Dk. Blue, or Dk. Brown. State color, height, weight, chest, waist, and inseam measure… $7.95. (C) 4 K 5185—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 inches. A marvelous example of what your suit money will buy at the C. M. O. Nowhere else can you get a well tailored, durable, dressy, good quality All Wool Cassimere suit at this price! Pattern is in the popular two-tone herringbone weave with contrasting Rayon stripes. 19-inch trouser bottoms. Vest-back and lining of half-lined coat of fancy "guaranteed" Rayon. COLORS—Blue-gray, or Med. Brown. State color, height, weight, chest, waist, and inseam measurements… $9.95. (D) 4 K 5131—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 ins. If you want a suit of fabric renowned for long wear, shape-retaining qualities, and the way it sheds dirt, we recommend this suit of smart, tine quality, hard-finished All Wool Worsted. Comes in a semi-conservative Pattern, a fine, sergelike weave, with faint contrasting Rayon stripes interwoven. Famous Green Edge Canvas and Genuine Haircloth insure continued shapeliness to coat. Trousers have 19-inch cuffed bottoms. Vest-back and lining of full-lined coat of fancy "guaranteed" Rayon. Nicely tailored. Big value. COLORS—Dark Blue, or Dark Brown. State color, height, weight, chest, waist, and inseam measurements… $14.95. (E) 4 K 5151—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 ins. Fabric, style, and workmanship worth every cent of $25.00! A quality suit inside and outside. All Wool Worsted in diagonal and fancy woven stripes with contrasting single pencil and faint broken hairline cluster stripes, is the fine, dirt-shedding, hard-finished fabric. Two pairs of trousers with 19-inch cuffed bottoms. Lining in full-lined coat, and vest-back, of self-figured Rayon. Green Edge Canvas and Genuine Haircloth shape-retaining underconstruction in coat. Real suit satisfaction! COLORS—Dark Blue, or Dark Brown. State color, height, weight, chest, waist and inseam measures… $18.95. (F) 4 K 5180—ALL SIZES—Chest 34 to 44 inches; waist 29 to 42 inches; inseam 29 to 34 ins. This "ALDEN" 2-pants suit is for the man who wears distinctive, high grade clothing. Faultlessly made of super-fine quality All Wool Worsted, a lovely medium weight year 'round fabric, firmly woven, shape-retaining, and dirt-shedding, in fine serge-like weave with contrasting, very smart faint overplaid design suggested by diagonal-woven vertical stripes crossed by vertical stripes of the tiniest contrasting rayon flecks. Under-construction of fine canvas and Genuine Haircloth assures continued shapeliness of coat-fronts and peak lapels. Vest-back and lining of half-lined coat are of durable Rayon, guaranteed for the suit's long life. Open vent sleeves lined with fine sateen. Trousers have 19-inch cuffed bottoms. A super-suit - - - super-value. COLORS—Dark Green, or Dark Brown. State color, height, weight, chest, waist, and inseam measures… $22.50. (G) 4 K 5194—SIZES—as for suit above, 4 K 5180. Exactly as suit above, but made of superfine quality, plain All Wool French Serge. COLOR— Navy Blue. State height, weight, chest, waist, and inseam measures. Postpaid… $22.50. CHICAGO MAIL ORDER CO., Chicago, Ill. For other Men’s Suits see pages 285-289. Page 297

P. 298

(A) 4 K 5296—ALL SIZES—6 to 12 years only. Mothers! In spite of its low price, we've given this suit everything you want in a suit for that "rough-on-clothes" boy. Of sturdy Cassimere, About One-third Wool, in a plain neat weave with contrasting rayon pin stripes. Has smart, durably lined collegiate cut coat, and Two Pairs of full cut, full-lined knickers for double wear. Good tailoring. The price would be low even without the extra knickers. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $4.95. (B) 4 K 5241—ALL SIZES—6 to 16 years only. With our regular values such competition-challenging bargains, that which we call a "Star Bargain" simply must be the "ultra-ultra" in value. And this handsome, splendid quality, finely tailored suit, worth at least $15.00, deserves the "star" if any suit ever did! A tremendous purchase, a hard-gained price-concession, a "danger-line" margin of profit, brings the price to the point of value-saturation! The suit is made in the newest style, of wear-resisting, dressy All Wool Cheviot, with two pairs of excellent-fitting longies for double wear, and a smartly styled coat with peak lapels. Back of vest, and coat lining, of rich, durable, fancy Rayon lining. Remarkable for the money! COLOR—Navy Blue. State size. Postpaid… $9.98. (C) 4 K 5286—ALL SIZES—8 to 17 years only. Designed for the high school lad and his younger brother - - - youthful in line, snappy in pattern, very good in quality, and remarkable value at our low, "economy" price. A 4-pliece suit that will keep its handsome appearance and render faithful service. An excellent piece of material is the All Wool Cassimere that makes it, in a very smart "combination" weave - - - herringbone design divided by a wide tweedlike stripe of vari-colored threads set off by contrasting pin-stripes - - - very handsome in effect. Vest back, and lining of well-tailored, good-looking, two-button single-breasted coat, are guaranteed for the long life of the suit. Two pairs of English-cut "longies" for double wear. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $8.48. (D) 4 K 5231—ALL SIZES—6 to 12 years only. He may answer to the call of "Freckles" - - - he may be known as "Carrots", or "Skin-nay" among his cronies - - - but when he wears this smart little suit he'll be respected by everyone he meets. It's one of those outfits that will make a boy smooth his hair, straighten his tie, and lift his feet instead of dragging them, yet it's not in the least expensive. It's a very well tailored three-piece knicker suit of durable, very good All Wool Cassimere, in a snappy tweedlike herringbone weave with contrasting pin-stripes. Single-breasted coat, four-pocket vest, and full-lined golf style knickers with button-fastenings at knees. Coat lining and vest-back of fancy, self-figured cotton alpaca guaranteed for the suit's long life. Fine value. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $5.79. (E) 4 K 5289—SIZES—6 to 15 years only. It took super effort to get the price of this suit down to this low-tide price-mark - - - and it's marvelous value. It's built of good-looking, durable materials, by skilled hands and scientific machines, a suit bound to hold its lines and give good service and satisfaction. Made of very good, long wearing All Wool Cassimere in a lively, attractive herringbone and diamond weave, with colorful broken rayon pinstripes. Smooth-fitting collar; bar-tacking at all points of strain; good buttons sewed on to stay; wear-resisting linings. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $5.99. (F) 4 K 5389—ALL SIZES—4 to 9 years only. "Longies" give a boy extra protection in the winter, and here's a "longie" suit that your little boy will take pride in wearing. It's made of durable, neat-looking Cassimere, About One-third Wool, with indistinct shadow stripes and broken contrasting rayon pinstripes. It's collegiate in cut, from the two-button, single-breasted coat with its smart, peaked lapels and rounded fronts, to the nobby five-button vest and well-cut, cuffed "longies". And it's such good value that it's sure to appeal to Dad's thrift instinct. COLORS—Blue-gray or Brown. Please state size and color. Economy price, Postpaid… $4.49. (G) 4 K 5309—ALL S1ZES—3 to 8 years only. When Junior wears this suit it will be much easier for him to remember his "company manners" - - - knowing he looks nice, he'll act nice. It's a jaunty, practical four-piece suit, with unlined coat and full lined straight pants made of staunch, long-wearing All Wool Cassimere in a tweedlike herringbone pattern with contrasting colored broken rayon pinstripes interwoven. Blouse of good, fancy-printed Cotton Broadcloth, has buttons that hold "Dicky Dare" style pants. Pretty knitted Rayon tie. Wonderful for the money. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $3.95. (H) 4 K 5280—ALL SIZES—6 to 15 years only. A "longie" suit at this price is certainly a bargain at which to marvel! You'll be pleasantly surprised, too, to see how favorably it compares with higher priced suits. It's made of dressy, durable Cassimere, About One-third Wool, in the season's most popular colors and a very neat striped pattern. Has a two-button coat, nice-fitting vest, and "longies". Coat lining and vest-back of Cotton Alpaca guaranteed for the long life of the suit. Neat. serviceable, and suitable for school or dress. Extraordinary value at this price. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $4.95. "How to Measure" See Page 329. Perfect Fit Guaranteed. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 298

P. 299

ALL WOOL Cassimere 2-PANTS SUIT—Amazing Value at OUR PRICE. 4 K 5276—ALL SIZES—8 to 17 years only. The mother who is rearing a family of boys and whose buying experience has taught her many things about values in boys' suits, would instantly call this outfit "exceptional" at $10.00! So at the price we quote here, it's a clear case of supreme value even to one who is only half a Judge. A very smart, youthful four-piece suit of excellent wearing, shape-retaining All Wool Cassimere, in a handsome herringbone weave with contrasting rayon pinstripes. Has the stylish "three-button, two-buttoning" coat, two pairs of excellent-fitting cuffed "longies" for double wear, and a five-button vest. Coat lining and vest-back guaranteed for the suits long life. Excellently tailored, and high quality for the price. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $8.99. 4 K 5297—ALL SIZES—6 to 15 years. If the price we quote on this suit appeals to you for any reason whatever, rest assured that you are getting far more value for your money here than this sum ever before brought you either here or elsewhere. A huge bargain in a two-piece suit - - - an economical outfit to buy for the boy who doesn't care about a vest, or who prefers a slipover sweater under his coat. It's well tailored of sturdy Cassimere, About One-third wool, in plain homespun weave with contrasting broken hairline rayon stripes, and will not only save you money, but will give great satisfaction. Smart two-button coat is lined with guaranteed Cotton Alpaca. Wide-bottomed trousers with cuffs and belt loops; usual pockets. A chance to make a real saving. COLORS—Blue-gray or Brown mixtures. Please state size and color. Economy price, Postpaid… $3.95. 4 K 5257—ALL SIZES—6 to 16 years only. Worsted is Always a Good Buy! One of our "Star" Bargains - - - value so rare it deserves to be "pointed out" even more conspicuously than by labeling it with a star. An exceptionally good-looking suit, worth at least $10.00! Stylishly designed and very well tailored of firmly woven, About One-fourth Wool Worsted, the hard-finished fabric known as the longest-wearing "dress" suiting. Contrasting pin-stripes lend interest to the fancy-woven plain-colored background. Lining of single-breasted coat, and vest-back, guaranteed for the suit's long life. Wide-legged "longies". Smart appearing - - - serviceable - - - big value! COLORS—Navy Blue, or Brown. State size and color. Economy price, Postpaid… $6.48. WE PAY POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. Page 299

P. 310

HEAVY WEIGHT – Value Champions. WE PAY THE POSTAGE on Everything. 4 K 4979—EVEN SIZES—36 to 48 inches chest only. Length about 36 inches. This coat's a champion for value - - - and it's a champion, too, for warmth, wear, and workmanship for the man who works or "plays" outdoors when cutting, wintry gales are blowing. A heavy coat, strongly made of tough, hardy, long-wearing Mole-skincloth, with a thick sheep lining all the way to the edge to give protection to chest as well as body. Dig, warm, beaverized lamb collar may be turned up around face and ears. Blanket-lined sleeves have moleskincloth shields which prevent wear at armpits, and snug, rib-knit, cold-excluding wristlets. Roomy muff and side pockets, strongly made of sturdy, wear-resisting material, have leather, rip-proof reinforcements at corners. All 'round belt with metal buckle. Better protection against winter's colt would be hard to find; most certainly so, at this price. COLOR—Drab. State size. Economy price, Postpaid… $7.95. 4 K 4977—EVEN SIZES—36 to 48 inches chest only. Length about 36 ins. Navy Blue Thickset Corduroy—HEAVY Sheepskin Lining. Another value-champion, men - - - a coat we relist season after season to fill an ever-growing demand - - - a coat that is extra good value in every sense of the word, and one we especially recommend. Made to give splendid service and satisfaction. This coat is a favorite with youths who want something dressy, durable, and good-looking in a work, school, or sport coat. It's well made of rich, strong, narrow wale Thickset Corduroy, with warm sheep body lining, blanket sleeve linings, snug-fitting, warm knitted wristlets, and thick, protective, imitation wombat collar. Muff pockets are strongly reinforced with leather; roomy side pockets have flaps. All around belt has metal buckle. Wear-resisting corduroy underarm shields. A great bargain we're sure you can't duplicate elsewhere. And remember, we pay the postage on this, as on every item listed in our catalog. COLOR—Navy Blue. State size. Economy price, Postpaid… $8.95. 4 K 4976—EVEN SIZES—36 to 48 inches chest only. Length about 34 inches. If you can get more warmth and good appearance for this sum in a coat of this kind - - - we'd like to know where. It's a dandy-looking waterproof work or sports coat - - - and great value! Well made in double-breasted style, of pliable Waterproof Imitation Leather, a thick, rubberized fabric fleeced inside, and guaranteed not to scuff, crack, or peel, warmly blanket-lined throughout; large, beaverized lamb-skin collar. Leather pocket-corners. COLOR—Black. State size. Economy price, Postpaid… $6.95. 4 K 5007—EVEN SIZES—36 to 48 inches chest only. Challenge Value! Our very best leather coat - - - absolutely unapproachable value at this "economy price." considerably under even last year's low figure. The acme of quality, the zenith in warmth, it defies the elements and wear with stubborn resistance - - - wonderful strength, warmth, and good looks - - - a real quality coat that will see you through hard service for many winters. Splendidly made of fine Specially Selected Genuine Front-quarter Horsehide Leather, one of the best-wearing leathers known. Thick, warm sheep body lining, and black drill-lined sleeves with snug-fitting knitted wristlets. Adjustable cuffs. Big, heavy sheep collar resembles genuine Wombat fur. All around belt. Corduroy facings and arm shields. Underarm ventilation-holes. Length about 32 inches. Superior in every way - - - and superior value. COLOR—Black. State size. Postpaid… $16.45. 4 K 4990—Same as above, but of Genuine Front-quarter Horsehide, with heavy blanket lining. No armshields… $14.45. 4 K 4997—EVEN SIZES—36 to 48 ins. chest only. Lgth., abt. 30 ins. Dryness and warmth are absolutely necessary to the comfort and health of the man who works outdoors or participates in out-door sports. And here's a moderate-priced coat that provides them both in a measure you wouldn't believe possible for so little money. This coat is remarkably well made of soft, pliable Waterproof Imitation Leather, a thick, heavy rubberized fabric fleeced on the inside and grained to resemble real leather - - - a fabric that will not crack, scuff, or peel. Thick, warm, wooly sheepskin lines the body, providing warmth like the glow of a smoldering fire - - - and strong black twill lines the sleeves. Collar and facings at sides and bottom, of sturdy velvet Corduroy. Two roomy side pockets. Two-button cuffs and belt-tabs in back adjustable for warmth and snug fit. COLOR—Black. Please state size. Economy price, Postpaid… $7.95. SATISFACTION GUARANTEED! CHICAGO MAIL ORDER CO. Chicago. Ill. We serve you best… we save you most. Page 310

P. 311

EXTRA Service, Warmth, VALUE! We guarantee LOWEST PRICES. HEAVY Moleskin Cloth Coat, Sheepskin Lined. EXTRA FEATURES! Knit Wristlets, Leather Rip-Proof Pocket Corners, Inside Out to Show Wearproof Armshield. 36 Inches Long. 4 K 4978—SIZES—36, 38, 40, 42, 44, 46, 48 inches chest only. Splendid Value! --- to Give You Added Service and Comfort! Last winter this dandy coat was marvelous value at $6.98 - - - we sold so many that we're able to buy and sell them for 15% less now, making this one of our Star Bargains. A 36-inch, warm, sturdy, heavy Moleskin-cloth coat with a thick, cozy sheep lining, a big beaverized lamb collar, blanket-lined sleeves with moleskincloth shields, and warm, rib-knit wristlets. Leather reinforcements on Pockets; all 'round belt. Warmth and serviceability, low priced. COLOR—Drab. State size. Economy price, Postpaid… $5.95. Genuine HORSEHIDE! Warm Blanket lined. NOTE THESE FEATURES! (1) Adjustable Cuffs, (2) Lined Sleeves, (3) Adjustable Tabs in Back, (4) Corduroy Neck-shield, (5) Ventilated Underarms. 4 K 4987—SIZES—36, 38, 40, 42, 44, 46, 48 chest only. Here is the coat "de luxe." Two improvements - - - and a price reduction from $9.98 - - - also make this coat a wonder bargain! Made of pliable, Genuine Front-quarter Horsehide Leather, one of the best wearing leathers known. Body is lined with warm blanketing, and this season we've also improved the coat by lining the sleeves with black drill and making the collar-facing and neck shield of corduroy. Pockets are strongly reinforced. Cold-excluding two-button cuffs and tabs in back. Underarm ventilation-holes. An excellent buy in a long wearing, neat looking coat for work or sports. COLOR—Black. Please state size. Economy price, Postpaid… $8.95. SHEEPSKIN LINED COAT of STURDY IMITATION LEATHER. 4 K 4989—SIZES—36, 38, 40, 42, 44, 46, 48 inches only. Our record-breaking low price of $8.95 on this fine, good-looking, warm, wear-resisting coat, makes it an outstanding bargain. Really, it possesses every feature of inside and outside construction that makes for durability, comfort, and appearance. An ideal coat for any workman, sportsman, or college chap, one that will keep you snug, warm, and dry in any kind of weather. Splendidly made of soft, pliable Guaranteed Waterproof Imitation Leather, a thick, heavy, rubberized fabric fleeced on the inside, a material which has the appearance of leather, and excellent wearing qualities, and will not scuff, crack, nor peel. Very warmly lined with a thick, wooly sheep body lining. Great big protecting shawl collar of Beaverized Lamb. Leather corner-reinforcements on two handy muff pockets and two flapped side pockets. All around belt with metal buckle. Wool Melton facings at sides and bottom. Sleeves have heavy blanket lining, imitation leather shields, and double, rib-knit wristlets. Rare value. A "great" coat. COLOR—Black. Please state size. Economy price, Postpaid… $8.95. FEATURES: (1) Knit Wristlets, (2) Leather-reinforced Pockets, (3) Wearproof Armshields, (4) Thick Sheepskin Lining. We Pay Postage. CHICAGO MAIL ORDER CO., Chicago. Ill. Page 311

P. 318

Guaranteed LOWEST PRICES. Men's High Quality Hats. WE PAY POSTAGE! A 1930 Favorite. 4 K 6141¼—In eighths, 6¾ to 7½. The Broadway. Excellent quality and workmanship. Non-shrinkable Wool Felt. Snap brim, grosgrain ribbon band, rich satin lining; leather sweatband. COLORS—Med. Tan; harmonizing band. Black or Light Steel Gray; Black bands. State size and color… $2.89. 4 K 6108¼—In eighths, 6¾ to 7½. A "dignified" hat. A bargain. Made of good Wool Felt, with stitched, welt-edged brim. Fancy Rayon ribbon band. Imitation leather sweat-band. COLORS—Black or Light Steel Gray with black bands; or Med. Tan, harmonizing band. State size, color $1.65. 4 K 6110¼—SIZES in eighths, from 6¾ to 7½. Fine Quality hat of Imported Wool Felt. Grosgrain ribbon band. Leather sweatband. Satin lined. Big value! COLORS—Light Tan with harmonizing band; Pearl Gray with black band. State size and color. Economy price. Postpaid… $2.95. The "HOMBERG". Very Latest! 4 K 6154¼—SIZES in eighths, from 6¾ to 7½. Of fine, non-shrinking Fur Felt. Grosgrain ribbon binding; Rayon Satin lining. Leather sweatband. COLORS—Elk Tan with brown band. Pearl Gray with black band. State size and color. Economy price. Postpaid… $3.45. 4 K 6106¼—In eighths, 6¾ to 7½. Excellent Fur Felt. This is the Star Bargain on this page - - - outstanding value. Snap brim, grosgrain ribbon band; leather sweatband. COLORS—Med. Tan with harmonizing band; Black or Pearl Gray; black bands. State size, color… $2.98. 4 K 6124¼—In eighths, 6¾ to 7½. A Superfine Hat. Fine Genuine Velour hat. Very "classy". Snap brim. Grosgrain ribbon band. Leather sweatband. Satin lining. COLORS—Black or Pearl Gray with black bands, or Med. Tan with harmonizing band. State size, color… $3.98. NO WAITING—Your Order Shipped AT ONCE. 4 K 6102¼—SIZES in eighths, from 6¾ to 7½. "Distinguished". Of Wool Felt, with ribbon-bound brim, grosgrain ribbon band, imitation leather sweatband. Exceptionally fine value. COLORS—Black, or Steel Gray with black bands. Brown with harmonizing band. State size, color. Economy price, Postpaid… $1.69. 4 K 6140¼—SIZES in eighths, from 6¾ to 7½. The Derby, the choice of many smart dressers. Of fine Fur Felt, blocked in the newest style. Has a 5 inch crown and 2⅛ inch roll-edged brim. Grosgrain ribbon edges and band. Leather sweatband. COLOR—Black. State size. Economy price, Postpaid… $2.98. 4 K 6153¼—SIZES in eighths, from 6¾ to 7½. Fine Fur Felt Satin Lined. $5.00 Value! Superlative-quality Fur Felt. Genuine "class"! Snap brim. Leather sweatband. Grosgrain ribbon band. COLORS—Elk Tan with Brown band, or Pearl Gray with Black band. State size and color… $3.98. 4 K 6109¼—SIZES in eighths, from 6¾ to 7½. Very Inexpensive! Nicely Styled. A smartly styled, durable hat of Wool Felt. Snap brim; grosgrain ribbon band. Imitation leather "sweat". COLORS—Light Steel Gray or Black, black bands; Autumn Brown; harmonizing band. State size, color. Economy price. Postpaid… $1.49. THE ALWAYS Popular "CARLSBAD". 4 K 6185¼—SIZES in eighths, from 6¾ to 7½. The "Carlsbad" hat. Made right, of good Wool Felt with Grosgrain ribbon band. Imitation leather sweatband. Curled brim. COLORS—Black, Pearl Gray, or Med. Tan, all with harmonizing bands. Please state size and color. Economy price, Postpaid… $1.98. 4 K 6171¼—SIZES in eighths, from 6¾ to 7½. The "San Ann"—Priced Low. The picturesque, sun-excluding, durable "San Ann" hat of good, glossy Wool Felt, with grosgrain ribbon binding and band. Imitation Leather sweatband. COLORS—Black, or Med. Tan with harmonizing bands. State size, color. Economy price, Postpaid… $1.95. 4 K 6103¼—In eighths, 6¾ to 7½. The "Vagabond" Fine Fur Felt. A bit "different". Of Fine Fur Felt, with narrower grosgrain ribbon band. Snap brim. Leather sweatband. COLORS—Elk Tan with brown band; Pearl Gray with black band. State size and color. Postp'd… $2.98. 4 K 6168¼—In eighths, 6¾ to 7½. Stylish, and a bargain at our low price. Of "all weather" non-shrinkable Wool Felt. Grosgrain ribbon band, leather sweatband. Snap brim. COLORS—Med. Tan with brown band. Light Steel Gray with black band. State size and color. Postpaid… $2.49. 4 K 6107¼—SIZES in eighths, from 6¾ to 7½. Smart! Low priced! Smooth Wool Felt. Adjustable, snap brim. Wide, grosgrain ribbon band. Leather sweatband. COLORS—Pearl Gray with black band; Med. Tan with harmonizing band. State size and color. Postpaid… $1.98. 4 K 6151¼—SIZES in eighths, from 6¾ to 7½. The "Banker". Smart, impressive-looking - - - one of our best! Of high grade non-shrinking Fur Felt. Brim bound with Grosgrain ribbon to match. Grosgrain ribbon band. Leather sweatband. Fine satin lining. COLORS—Buff Tan with harmonizing band. Black, or Light Steel Gray, black bands. State size, color… $3.98. CHICAGO MAIL ORDER CO., Chicago. Ill. No postage to figure or to pay… we pay it for you! Page 318

P. 319

Good-LOOKINIG "WONDERWEAR" CAPS for MEN. Lowest Prices. WE PAY THE POSTAGE ON EVERYTHING. 4 K 5439—One-piece top. 4 K 5449—Eight-piece top. SIZES—In eighths, 6¾ to 7½ only. "R.F.D." caps of smart All Wool Cassimere; faint contrasting overplaid. Rayon Satin lining. Fur-lined inband. Big value! COLORS—Medium Brown, or Medium Gray mixtures. State color, size. Choice $1.00. 4 K 5480—SIZES—In eighths, 6¾ to 7½ only. Our best! Of high grade All Wool Cassimere. Cork visor. Chamois-lined inband. COLORS—Lt. Gray or Med, Tan Mixtures. State size, color… $1.89. 4 K 5430—SIZES—In eighths, 6¾ to 7½. Warm, soft Black Coney Fur Cap. Turn-down flaps. Satin crown-lining. Price, Postpaid… $1.95. 4 K 5476—In eighths, 6¾ to 7½. Man's All Wool Cassimere cap. Fur-lined "pull-down" inband. One-piece top. Unbreakable visor. COLORS—Brown and Gray, or Black and Gray. State color and size. Postp'd… 89c. 4 K 5469—In eighths 6¾ to 7½. Man's smart, serviceable cap - - - wonderful value! Of Cassimere, About One-third Wool. Unbreakable visor, plush-lined inband, durable lining. One-piece top. COLORS—Medium Brown, or Dark Gray. State size and color. Price, Postpaid… 67c. 4 K 5475—SIZES—In eighths, 6¾ to 7½. Man's All Wool Cassimere cap 8-piece top. Fur-lined "pull-down" inband. Unbreakable visor. Durable lining. Bargain! COLORS—Medium Brown, or Blue-gray mixtures. State color and size. Postpaid… 77c. 4 K 5427—SIZES—In eighths, 6¾ to 7½ only. Strong, warm, priced low! Man's Black Genuine Glove Leather cap. Felt visor-facing, and lining throughout… $1.65. Genuine LEATHER Helmet. 4 K 5470—For Men. In ¼ sizes. 6¾ to 7½… 98c. 4 K 5471—For Boys. ¼ sizes. 6¼ to 7… 88c. Genuine Glove Leather helmet. Wooly lining. COLORS—Black or Dark Brown. 4 K 5440—SIZES—In eighths, 6¾ to 7½ only. Man's cap. Thickset corduroy. Fur-lined inband, unbreakable visor, warm lining. COLOR—Drab. State size… 89c. 4 K 5478—In eighths, 6¾ to 7½ only. An excellent quality All Wool Cassimere cap, with lustrous Rayon Satin lining. Fur-lined "pull-down" inband. Unbreakable visor. One-piece top. Great value! COLORS—Medium Brown, or Medium Gray. State color and size. Postpaid… $1.45. 4 K 5431—SIZES—In eighths, 6¾ to 7½ only. Durable twill-lined work cap. Plush-lined "pull-down." Unbreakable visor. Low priced. COLOR—Drab. State size… 49c. NEARLY ALL WOOL MELTON. 4 K 5473—SIZES—In eighths, 6¾ to 7½ only. Warm, pull-down cap. COLOR—Black. Price, Postpaid… 95c. 4 K 5438—In ¼ sizes. 6¼ to 7 only. Boy's Helmet of Imitation Leather; wooly lining. Adjustable chin-strap. Reinforced top. Rare value! COLORS—Black, or Dk. Tan. State color and size. Postpaid… 59c. ECONOMY PRICES on BOYS' HATS and CAPS. Rayon Striped 4 K 5441—SIZES—In eighths, 6⅛ to 7. Fine All Wool Cassimere cap, rayon striped; fancy pleated back. Felt-lined "pull-down." Non-break visor. COLORS—Dark Gray, or Dark Brown… 95c. 4 K 5464—SIZES—In eighths, 6⅛ to 7. Of Cassimere. About One-third Wool. Unbreakable visor. COLORS—Medium Tan, or Medium Gray. Postpaid… 57c. 4 K 5461—In eighths, 6⅛ to 7. Of Cassimere, About One-fourth Wool. Felt-lined "Pull-down." Unbreakable visor. COLOR—Asst'd. dark patterns. Postpaid… 47c. 4 K 6145¼—SIZES—In eighths, 6⅛ to 7. Swagger! Stitched snap brim. Fancy band. COLORS—Brown or Blue-gray. State size and color. Postpaid… 85c. 4 K 6144¼—In eighths, 6⅛ to 7⅛ only. Good quality! Snap brim. Imitation Leather "sweat." COLORS—Tan, Brown band; Pearl Gray, Black band. Price, Postpaid… $1.45. 4 K 5465—In eighths, 6⅛ to 7. Of Cassimere. COLORS—Blue-gray or Med. Brown mixtures. Postpaid… 79c. 4 K 5463—In eighths, 6⅛ to 7. Durable. Smart. COLORS—Blue-gray, or Med. Brown mixed. Postpaid… 88c. 4 K 5443—In eighths, 6⅛ to 7. Of good All Wool Cassimere; fur-lined inband. Satin lining. COLORS—Medium Tan, or Blue-gray. State color and size. Price. Postpaid… 95c. 4 K 5442—SIZES—In eighths, 6⅛ to 7. Fancy CORDUROY. Dressy! New! Of Speckled Corduroy. Twill lining; felt-lined "pull-down." COLORS—Tan or Blue-gray, both with black. State color and size. Postpaid… 89c. 4 K 5429—SIZES—6⅛ to 7 only. Chinchilla. Little tot's Navy Blue Three-fourths Wool cap. Velvet band and facing on unbreakable visor. Red eyelets, ribbon… 95c. CHICAGO MAIL ORDER CO., Chicago, Ill. Boys' Caps in sizes, 6⅛-6¼-6⅜-6½-6⅝-6¾-6⅞, and 7 only. Page 319

P. 334

It's EASY to Order—Just follow these simple Measuring Instructions! How to measure for coats and dresses, length in back, bust measure, hip measure, skirt measure, waist measure, women's, men's, boys' and girls' and for small children's hosiery, men's, boys', women's and girls' underwear and shoes, corsets, bloomers, etc., sweaters, gloves, baby bonnets, women's and girls' hat sizes, men's, women's, girls' and boys' shoes, boys' clothing, men's and boy's hats and caps, infants', children's and girls' garments and ring sizes-gauge. CHICAGO MAIL ORDER CO., Chicago, Illinois. Page 334

P. 335

Quality Shirts at guaranteed LOWEST PRICES! 4 K 5816—HALF SIZES—14 to 17 ins. neck. Excellent value! A handsome, splendidly tailored coat style shirt of fine Rayon and Cotton Crystal Crepe, beautiful, lustrous, durable. Attached collar, soft cuffs. COLORS—White, Light Blue, Light Green, or Peach. 2 for $3.49. Each… $1.79. 4 K 5814—HALF SIZES—14 to 17 inches neck only. Very low priced! Very big value! Good looking, well tailored, full cut coat style shirt of fast-color-printed Cotton Broadcloth, in newest pattern. Attached collar; soft, buttoned cuffs. Ocean pearl buttons. COLORS—Blue or Tan. State size, color. 3 for $2.95. Economy price, Each… $1.00. 4 K 5685—HALF SIZES—14½ to 17 ins. neck only. Here you get "looks", long wear, and a low price! A splendidly made, medium heavy sport or work shirt of warm, durable Plaid Cotton Domet Flannel. Attached collar, extension neckband, continuous sleeve facings, buttoned cuffs. Long wearing, and neat enough for town wear. Big value! COLORS—Blue and Brown Plaid combination. Please state size. Price, Postpaid… 89c. 4 K 5847—HALF SIZES—14 to 17 ins. neck. A shirt that's attractive, in a quality that'll give long wear, at a price that makes it a real bargain! Of the famous guaranteed-fast-color-printed "bobby" Broadcloth, with lustrous white Rayon stripes. Attached collar. Coat style. COLOR—White with assorted colored patterns. State size. Each… $1.19. 4 K 5853—HALF SIZES—14 to 17 ins. neck only. A "Star Bargain"! Coat style shirts of very good Cotton Broadcloth. Attached collars. Double yokes. Seams double-stitched. Knitted Rayon and Cotton harmonizing ties. COLORS—One White, One Tan, One Fancy Blue, one size only to set. State size. Price, 3 shirts, 3 ties… $2.89. 4 K 5675—HALF SIZES—14½ to 17 ins. neck. Nobby, warm sport or work shirt, splendidly made of staunch, About One-half Wool Flannel, in a new, neat, very small checked pattern. Sateen-lined extension neckband; buttoned cuffs. Double-stitched seams. In coat style. COLORS—Blue, Green, or Tan predominating. State size and color… $2.49. 4 K 5856—HALF SIZES—14 to 17 inches neck. Big value! Dressy, well made coat style shirt of fast color Cotton Broadcloth, in handsome, printed two-tone patterns, with lustrous Rayon stripes. Attached collar, one pocket. COLORS—Blue, Tan, or Green. 2 for $2.35. Each… $1.19. EXTRA HEAVY MELTON. 4 K 5354—EVEN SIZES—34 to 46 ins. chest. Our best blazer for men - - - exceptional warmth and service! Splendidly made of very heavy, thick, cold-excluding 30-oz. All Wool Melton Cloth. Collar, adjustable cuffs, pocket flaps, of horsehide leather. Wool worsted rib-knit bottom band. COLOR—Navy Blue. Price… $5.95. 4 K 5837—HALF SIZES—14 to 17 ins. neck. A gorgeous, high grade coat style shirt! A beautiful fabric, and scrupulous tailoring make it the sum total of elegance! Of last color, lustrous, rich, silky Rayon Brocaded Broadcloth, in the newest Jacquard-figured pattern. Pre-shrunk attached collar, buttoned cuffs, ocean pearl buttons. COLORS—Tan, Blue, or Green. State size, color. Postpaid… $3.69. 4 K 5686—HALF SIZES—14½ to 17 neck only. Our great regret is that you cannot see and feel this shirt - - - we know you'd order several then, for it is, without a doubt, a shirt without a peer for warmth, durability, and workmanship, price considered. A very well made, full cut coat style shirt of soft, tough Suedecloth, with triple-stitched seams, attached collar, self-lined extension neckband. Big value! COLORS—Pearl Gray, or Reindeer Tan. Please state size and color. Economy price, Postpaid… $1.39. For Other Wonderful SHIRT VALUES, See Pages 323-325. Page 335

P. 336

Guaranteed Savings for the Entire Family! For WOMEN. 4 J 285—Black Patent; Tan trim. 4 J 286—Black Calfskin; Gray trim. SIZES—2½ to 8 only. Widths C, D, or E. State size, width, and all numbers printed in shoe you are wearing. Postpaid… $2.98. A swagger, dressy, square-toed oxford - - - one of out "better" shoes. Very well made of fine materials. Smart appliques of reptile-grained leather, attractive stitching and punched perforations, square eyelets, and rayon laces. Extra fine quality leather soles, rubber-cushioned Cuban heels, and "Can't-stain" leather quarter linings. Wonder value! 4 J 289—SIZES—2½ to 8 Widths D, E. COLOR—Black with Tan. State size and all Nos. in shoe you wear… $1.99. Modish slippers of soft, smooth Patent Leather, shoes with covered heels, a feature usually found only in higher priced footwear. At the price we quote, they're truly amazing value! Lovely cut-out appliques of Reptile-grained leather; blonde stitching, and metal buckle. Grosgrain ribbon bindings. Improved quality leather soles; fine workmanship. Cuban heels Vul-kide-cushioned. 4 J 287—About 2½ inch spike heel. 4 J 288—Cuban heel. SIZES—2½ to 8 only. Widths C, D, or E. COLOR—Black with Blonde. State size, width, and all Nos. in shoe you wear. Economy price. Postpaid… $2.95. Superbly styled pumps of fine quality soft Patent Leather. Saw-edged cutouts, gypsy toe, blonde underlays, pipings, and stitching. Covered, Vul-kide-cushioned heels, fine leather soles. "Can't-stain" leather quarter linings. Great value. For Girls and Misses. 4 J 1124—Child's. SIZES—8½ to 11. Wide toe… $1.98. 4 J 1125—Girls'. SIZES—11½ to 2. Wide toe… $2.19. 4 J 1126—Misses'. SIZES—2½ to 6 only. Dress toe. Postpaid… $2.49. COLOR—Black with Brown. State size. Matchless value! Smart oxfords of soft Patent and reptile-grained leathers. Extra good leather soles; rubber-cushioned heels. For Boys! 4 J 1247—SIZES—10 to 13½. Wide widths… $2.19. 4 J 1248—SIZES—1 to 6. Wide widths… $2.69. COLOR—Black. State size and catalog number. Nobby oxfords with steel toe and heel plates that click gaily and add extra wear. Of durable Calf-finish Side Leather. Sturdy leather soles. For MEN. GOODYEAR WELT Oxfords. 4 J 1327—Black Patent Leather. 4 J 1328—Black Calf Finish Side Leather. SIZES—6 to 11 only. Wide widths. State size and all numbers in shoe you wear. Price… $2.95. Eye-catching, snappy, excellent quality oxfords, splendidly made and given "pep" by nickeled eyelets and novel vari-colored stitching. Genuine Goodyear Welt construction. Fine leather soles with fancy bottoms. Rubber-cushioned heels. EXTRA WEAR Work Shoes. Full Grain Retanned Leather. 4 J 1444—SIZES—6 to 11 only. Wide widths. COLOR—Brown. State size and all numbers printed in shoe you wear. Price, Postpaid… $2.45. Made of the best leather obtainable for work shoes. Great value! Durable Vul-kide Composition soles, moisture-excluding rubber storm welts, rubber heels. Soft toes. Unlined. $3.00 value! WE PAY THE POSTAGE. CHICAGO MAIL ORDER CO., Chicago, Ill. EST. 1889. The Home of "STYLE QUEEN" Hats, Coats, and Dresses. Page 336

>