Hänsel-Echo, Issue #10, 0 1931

Men's fashion from the fall and winter issue of the company magazine Hänsel-Echo no. 10 from 1931-32.

Pages in total: 20 (completely online)

Scan format: 23.3 x 30.9 cm / 9.17 x 12.17 in

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P. 1

Front page of the fall and winter issue of the company magazine Hänsel-Echo No. 10 from 1931-32. Drawing/illustration: Harald Schwerdtfeger (1888-1956).

P. 2

Partial introduction of the company and a photographic tour of the factory where 1,000 employees produce Hänsel interlining fabrics primarily for men's clothing. On the pictures you can see the production facilities, such as the horsehair drawing mill, dyeing mill, weaving mill, wool spinning mill, combing mill, hair yarn spinning mill, fabric printing mill, finishing mill, horsehair twisting mill, fabric cleaning and smoothing mill as well as some of the shrinking machines. Photos: Hansel & Co. public limited company.

P. Brief

Loose insert (dimensions: 17.0 x 24.5 cm / 6.69 x 9.65 in): Front of the letter from the management of Hänsel & Co. Aktiengesellschaft aus Forst (Lausitz) for the autumn 1931 edition of the Hänsel Echo for Autumn and Winter 1931-32 No. 10. In the business letter, the general manager and owner Bruno Henschke gives the men's tailors experience and six hints on how to process Hänsel's quilting to make tailor's work.

P. Brief

Lose Beilage (Maße: 17,0 x 24,5 cm / 6,69 x 9,65 in): Rückseite des Briefs der Geschäftsleitung der Hänsel & Co. Aktiengesellschaft aus Forst (Lausitz) für die Herbst-Ausgabe 1931 des Hänsel-Echos für Herbst und Winter 1931-32 Nr. 10. In dem Geschäftsbrief gibt der Generaldirektor und Inhaber Bruno Henschke den Herrenschneidern Erfahrungen und sechs Hinweise zur Verarbeitung der Hänsel-Wattierung zum Maßschneidern mit auf den Weg.

P. 3

Article: Henschke, Bruno (Managing Director), Fashion for Autumn and Winter 1931/32. The Hansel friends for their practice.

P. 4

Article: Henschke, Bruno (Managing Director), Fashion for Autumn and Winter 1931/32. The Hansel friends for their practice.

P. 5

Article: Henschke, Bruno (Managing Director), Fashion for Autumn and Winter 1931/32. The Hansel friends for their practice. In the lower third of the picture are the "fashionable normal measurements in centimetres for Autumn/Winter 1931/32" for the male "normal figure" of 172 cm.

P. 6

"Modern Jacket Suits". For the current men's fashion 1931 the jacket suits shown here are indispensable. The well-dressed gentleman needs a street suit made of patterned fabric (left), a double-breasted suit made of dark fabric for business and travel (middle) and a combined suit for visits. The patterning of the seasonal fabrics is discreet and presents only fine stripes, dots or also restrained diagonal patterns. All eye-catching patterns have disappeared completely. Drawing/Illustration: Harald Schwerdtfeger (1888-1956).

P. 7

"Modern society dress." The front parts of the current tailcoat (left) have become shorter compared to previous years and the cut from flap to lap is sharper, so that the vest is more visible than before. While the front parts of the tuxedo (right) were worked so tightly that it had to be worn open, the front parts have become wider again, so that it is currently worn closed again. The closure button sits sharply on the edge, which also makes the waist appear more pronounced again. The dance suit for young men (middle) is similar to the tuxedo in cut and shape, but the flaps are not covered with shiny silk. Drawing/illustration: Harald Schwerdtfeger (1888-1956).

P. 8

Article: Juhnke, Peter Paul, Hansel only. The photograph on the upper left shows an elegant suit for the gentleman with two buttons and sloping flaps. The lower right shows a tuxedo. On the left side a photo detail with a tuxedo cross trimmed with shiny silk. Photos: Hansel and Company. Public limited company.

P. 9

Three men's jackets quilted with Hansel Wollastine in different designs and a ladies' costume jacket in the lower right. Photos: Hansel & Co. public limited company.

P. 10

"Modern Paletots". The single-row Paletot (foreground) has a close-fitting cut, shows raised, rather wide flaps and a velvet collar. The Paletot is slightly longer than knee-length. The sleeves are plain and do not have any buttons, lapels or quilting. The double-breasted Paletots (background), which are especially suitable for slim figures, are characterized by well elaborated armpits, a slight waist and a full bust. From the hip on, some fullness is added, so that the coat falls a little bell-shaped. Drawing/illustration: Harald Schwerdtfeger (1888-1956).

P. 11

"Modern Ulster". Characteristic for the Ulster coat is the wide and comfortable cut as well as the wide flaps and wide collars. Ulster coats currently show almost exclusively the two-rowed form. The lively patterns have also been dropped for Ulster and only discreet designs are still used. Blue, grey, beige and Marengo (black with some white mottled fabric) are the standard colours. Drawing/illustration: Harald Schwerdtfeger (1888-1956).

P. 12

Article: O. V., Hansel-Wollastine in the Paletot. The page also shows photos of a paletot coat and two pictures of processing. photos: Hansel & Co. public limited company.

P. 13

Article: O. V., Hansel-Wollastine in the Paletot. Several photographs show close-ups and details of a paletot and an elegant jacket. photographs: Hansel and Company. Public limited company.

P. 14

"Modern Ladies' Clothing". Page with costumes for ladies and a ladies coat. The jackets can be single or double-breasted, whereby the single-breasted form most closely resembles the modern men's jacket and takes its shape. The double-breasted form shows raglan sleeves and has a rather sporty character. The coat is double-breasted with deep rolling flaps. It is only closed with two buttons. The third, uppermost button is blind. Drawing/Illustration: Harald Schwerdtfeger (1888-1956).

P. 15

"Modern sportswear." There are two main types of sports suits, as shown here. The ski suit in the foreground consists of a pair of Norwegian trousers and a blouse, which has partially replaced the jacket shape that was often encountered in the past. The general sports suit (background) on the other hand consists of a single-breasted jacket and comfortable knickerbockers. The knickerbocker pants are not as wide and long as they used to be and have a light pear shape. Drawing/Illustration: Harald Schwerdtfeger (1888-1956).

P. 16

Article: O. V., Straight armpit, plack and flap with "Hansel". Page with exact processing instructions and cuts to create a good wadding. Photos and graphics: Hansel & Co. Public limited company.

P. 17

Article: O. V., processing. Page with exact instructions and photographs of how to insert an underarm gusset and how to prick the armpit. photographs: Hansel & Co. Public limited company.

P. 18

Article: O. V., Modern processing on Hänsel-Complet. Self-promotion for the successful application and processing of the Hänsel pre-fabricated insulation called Hänsel-Complete. Photos: Hansel & Co. public limited company.

P. 19

"A good suggestion" for every tailor on how to equip his warehouse with an iron stock of Hänsel brand products. Photos: Hansel & Co. public limited company.

P. 20

"Orange is the international Hansel trademark." Self-advertising with images of the company's own horsehair textiles and their current and future branding.