Modenschau, Issue #173, May 1927

Fashion illustrations and editorial content from the German fashion magazine Modenschau (English title: Fashion Show, subtitle: Illustrated monthly magazine for home and society) no. 173 for May 1927. Published by Gustav Lyon, Berlin, Germany.

Pages in total: 60 (completely online)

Scan format: 22.4 x 30.4 cm / 8.82 x 11.97 in

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Front page or cover of the German fashion magazine Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 173 from May 1927. J 3141. Fancy tennis dress in white and printed shantung silk with red trim. Fabric usage: 1.40 m patterned 80 cm wide, 1.40 m plain 80 cm wide. Pattern size 44 and 46. (Large pattern.) J 3142. Lovely little dress in loose form of ivory crepe de chine with light embroidery and trim in almond green for girls 6 to 8 years. Fabric usage: 1.75 m 100 cm wide. (Small pattern.) J 3143. Dirndl dress consisting of blue-colored waist and colorful patterned wide skirt with bag-shaped pockets. White insert. Fabric usage: 1.60 m plain, 1.90 m patterned, 0.80 m to vest each 80 cm wide. Pattern size 44 and 48. (Large pattern.) Publishing company Gustav Lyon, Berlin SO 16 – Delivery for the book trade in Germany Wilhelm Opetz, Leipzig. Title illustration/title drawing: unknown/unsigned.

Article: N. N., Anecdotes. Advertising: "ORIGINAL FOEN HAIR DRYER. Mrs. sparrow says to Mr. sparrow: 'That's convenient, my darling, If you have the 'hair dryer' as such, you can always stroll around.' And she replies: 'Yes, it is achieved, now the egg hatching is at ease! Only genuine with embossed trademark 'FOEN.' Hundreds of thousands in use! For body and beauty care: 'Sanax-Vibrator' and 'Penetrator', 'Vibrofix' u. 'Sanofix' electric massage apparatuses, 'Radiolux' and 'Radiostat' D. R. P. grounded electric high frequency apparatuses. Electric safety heating pad Sanotherm with vacu-regulator D. R. P. Available everywhere. For every sent funny advertising idea, which we print, we donate an original hair dryer to the sender. FABRIK 'SANITAS' BERLIN N24", drawing/illustration: "H. Dunhard" (?) and "fw" (unknown artists); "The youthful slim line, which gives elegance and freshness to your appearance, you will get by wearing Jeufer's Silva-Leibbinde (Garter Belt.) Available in bandage and corset stores. Brochures, sources of supply free of charge by WILH. JUL. TEUFEL, Stuttgart A 72"; "The coming fashion (La Mode qui viendra), special issue for coats and costumes. The new Paris models for the winter of 1927/28 / price M. 8.-. To be obtained through all Lyon branches and through the publishing company GUSTAV LYON, BERLIN SO 16." "Would you like to show your hair in full fragrant beauty, despite lacking time and opportunity for a thorough head wash, then reach for the new 'Schwarzkopf Dry Shampoo'! Powder your hair with it and brush it out carefully — in three minutes your hair will be as silky and loose as you wanted it to be! The original green tin with handy powder bag costs Mk. 1.- and lasts a long time. Schwarzkopf Dry Shampoo, the hair wash without water", drawing/illustration: Heinemann (unknown artist).

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Title page or cover of the Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 173 from May 1927. Article: Sell, Anita, Whitsuntide Trip to the Harz Mountains (by Anita Sell, unknown authoress). The large-format photographic image shows a scenery in the Harz Mountains. One man is standing on a wooden bridge looking at the roaring stream rushing down between the rocks. The caption reads "Stony groove." Photo: Techno-Photographisches Archiv. [Page] 1

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Article: Sell, Anita, Whitsuntide Trip to the Harz Mountains (by Anita Sell, unknown authoress). Three photographs are shown to accompany the article. The two captions read "Town Hall and Market Square in Goslar [Germany]" and "Kaiserworth". Photo: Rupp (probably August Rupp, 1874-1958). [Page] 2

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Article: Riess, Ellen, Travel Companions (by Ellen Riess, unknown authoress). In the center of the article is a photograph. It shows a little girl with hat, double-breasted coat and walking stick standing among stacked overseas suitcases, luggage, travel trunks and hat boxes. The caption reads "Ready to go!", models: Moritz Maedler, Berlin. Photo: Sandau. [Page] 3

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Article: Riess, Ellen, Travel Companions (by Ellen Riess, unknown authoress). Photography in the upper part of the page shows various suitcases, bags, travel utensils and travel accessories. The caption reads "Various useful items for the journey." Photo: W. v. Debschitz-Kunowski (Wanda Wilhelmine Auguste von Debschitz-Kunowski, née von Kunowski, 1870-1935). [Page] 4

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Article: Wentz, Paulina, The Well Shielded Lady (by Paulina Wentz, unknown authoress). Two photographic illustrations accompanying the article show a lady presenting her parasol to the camera and arranged parasols for the lady. The captions read "Small, but very important! The parasol must be harmoniously matched with the dress" and "The modern parasol as a work of art: painted parasols made by artists." Photos: Binder (Alexander Binder, Berlin, 1888-1929); W. v. Debschitz-Kunowski (Wanda Wilhelmine Auguste von Debschitz-Kunowski, née von Kunowski, 1870-1935). [Page] 5

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Article: Scholz, Wilhelm von, The Head in the Window (by Wilhelm von Scholz, 1874-1969). The two drawings show a man with a small dog wandering and an artist studio. The caption for the lower image reads "Through the window, with a fear-distorted expression, the head of the bearded man looked in." Drawings/illustrations: unknown/unsigned. [Page] 6

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Article: Scholz, Wilhelm von, The Head in the Window (by Wilhelm von Scholz, 1874-1969). Advertising: "Is there a love at first sight? It is usually not the qualities of a person in their entirety that captivate our soul and senses, but individual merits and characteristic peculiarities. Among these is undoubtedly the charm of a woman's face, which is enhanced by beautiful healthy teeth and a fresh breath. Involuntarily our sympathy is aroused by this. We feel inwardly connected with those who like ourselves make a point of appearing as truly well-groomed people through daily care with Odol," model: Mary Nolan (or Mary Imogene Robertson, 1905-1948). Photo: Mario von Bucovich (1884-1947). [Page] 7

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Article: Scholz, Wilhelm von, The Head in the Window (by Wilhelm von Scholz, 1874-1969). Advertising: "NWK wool since 1741. Factory mark star wool, the good old known knitting wool, sweat wool does not shrink and does not felt, 3 ball knitwear and dove wool, most delicate zephyr wool", Norddeutsche Wollkaemmerei & Kammgarnspinnerei (short Nordwolle). [Page] 8

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Advertising: Full page ad "Today's fashion is no longer a tyrant! To be beautiful is to be natural and simple. Banished are crinoline and heavy dresses, wig and heavy braids disappeared. Naturally, the woman's body moves in light clothes. Own but charming hair frames her face. Never before women were so healthy, youthful and of such natural beauty. Never before was it so easy to be modern. The simpler the hairstyle, the more important is the appearance of the hair. Whether you wear short or long hair, it should always form a fine frame around your face. Today your hair must be more beautiful than ever before. It must have shine, fineness, beautiful curl, deep color. Fortunately, any hair can be beautiful and charming if it is treated properly. Elida hair care makes the hair silky soft and loose, gives it magnificent natural shine, pleasant fragrance and preserves the natural waves. It is the secret of many a much admired hair. Do you know this secret? Do you know that many elegant women use only Elida hair care for washing their heads? Elida shampoo cleanses hair and scalp pleasantly and thoroughly. The fine special soap dissolves completely in warm water. It gives a particularly firm and rich foam, which is easy to rinse away. It does not contain any harmful ingredients that make hair brittle, fragile and dull. It removes the excess grease. It eliminates the annoying dandruff, makes the hair base germ-free and thus prevents hair loss. It has an invigorating effect on the nerves of the head, is pleasant and delicately perfumed. Package 30 pf. Dora Kaiser [Dora Marie Kaiser, Austrian actress, 1892-1972, note by M. K.] with the braid hairstyle of Empress Eugenie in 1860. What Dora Kaiser really looks like. Dora Kaiser with a rococo wig in the style of 1780. Well-groomed hair requires a well-groomed complexion. ELIDA LEMON COLDCREAM. Citronella and Coldcream, ancient beauty remedies, meaningfully combined by modern science, in a handy form. Tube M. 1.-, jar M. 1.50. ELIDA IDEAL SOAP. Gives rich, delicately scented foam, makes roughness disappear, has a pleasant and refreshing effect on facial complexion. The luxury soap for 80 pf., double strongly perfumed M. 1.-. ELIDA EVERY HOUR CREAM. Not shiny—not sticky—not greasy, always effective—never visible, the secret of many an admired complexion. Skin color, gives the much desired dull complexion. Tube M. 1.-. ELIDA HAIR CARE", photos: Madame d'Ora (Dora Kallmus or Dora Philippine Kallmus, 1881-1963). [Page] 9

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Article: Scholz, Wilhelm von, The Head in the Window (by Wilhelm von Scholz, 1874-1969). Advertising: "New fashion fabrics from Christofstal. The desire of every modern lady is to have pretty dresses, suitable for any time, for any hour and for any occasion. To help you choose the right fabric is our goal. Write us your wishes so that we can immediately send you our latest novelties for spring and summer 1927. Overwhelming, confusing, beguiling, new colors, drawings and creations flow to you from our samples. [...] Cloth factory Christofstal G.m.b.H. in Christofstal, Wuerttemberg", drawing/illustration: "Gt", August Friedrich Gumbart (1884-?). [Page] 10

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Article: Ostini, Fritz von, The Ring Ouzel (by Fritz von Ostini, actually Friedrich Fabrizius Max Karl Freiherr von Ostini, 1861-1927). Advertisement: "Stool Constipation. In today's age of indulgence, the cultural man of the 20th century makes unheard-of demands on the organs of his body that serve the digestion and assimilation of food and the expulsion of its residues. One cleans mouth, teeth, face, body skin and feet externally, but one pollutes the intestine and with it the whole body internally day by day and produces thereby those conditions, which appear by digestive diseases, by stomach and intestine weakness, by intestinal putrefaction, by stool blockage and by poisoning of the whole body from the intestine. [...] Brotella removes the cause of stool constipation by educating the weakened intestine to work on itself again, mucilating, lubricating, smoothing, exercising and rejuvenating it, without irritation and habituation, in the gentlest way. Brotella is at the same time a tasty, nutritious breakfast and dinner. Brotella is available in all specialty stores. Literature and the new Brotella cookbook are supplied free of charge by the factory: Wilhelm Hiller, Hanover"; "A hygienic toilet preparation, DIALON. Of very excellent disinfecting action against heavy perspiration. An indispensable powder in personal hygiene, eliminates excessive perspiration and its troublesome concomitants. / In the treatment of soreness of any kind, irritation of the skin, skin itching and abrasions, skin redness, Dialon is used with the best success. / In the case of particularly sensitive skin, sunburn and glacier burn, Dialon exerts a soothing and cooling effect, immediately relieves the pain and completely eliminates the evil after repeated powdering. Factory of pharmaceutical preparations Karl Engelhard, Frankfurt a. M.", drawing/illustration: unknown/unsigned. [Page] 11

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Simple afternoon dresses. J Nany. Simple dress in brownish poplin with white underlay blouse. Red material trims the model. Fabric usage: 2.50 m to dress, 2.25 m to blouse each 100 cm wide. Pattern size, 44 and 48. (Large pattern.) J Germaine. Afternoon dress in printed crepe de chine with white jabot trim trimmed in red like the collar and cuffs. Pleated decoration on the skirt front. Fabric usage: 4 m, 100 cm wide. Pattern size 44 and 48. (Large pattern.) J Eugenie. Sporty dress in gray wash silk with collar, lapels and belt in red. In addition, red embroidered monogram. The skirt, widened at the sides by pleats, shows dainty little pockets. Fabric usage: 3.25 m, 90 cm wide. Pattern size 44 and 48. (Large pattern.) J Charlotte. Pretty afternoon dress in light rep with quilting embellishment and black belt closed by buckle. White crepe de chine vest. Fabric usage: 2.90 m 130 cm wide. Pattern size 44 and 48. (Size pattern.) [Page] 12

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Advertisement: Full-page self-advertisement of the publishing house Gustav Lyon, Berlin SO 16, "As a reader of 'Modenschau' you will receive this valuable book free of charge… if you solicit a new annual subscriber for 'Modenschau', which has become dear to you! The completed order form should be sent to your Lyon branch or bookstore or, if you are not supplied otherwise, to the publishing house Gustav Lyon, Berlin SO 16, whereupon the book premium will be sent to you free of charge. Tell your friend that she too can receive such a book free of charge if she gains another annual subscriber. 1000 pieces of advice for the housewife. A selection of the best practical advice for housekeeping, linen, footwear, clothing, fur, carpets, flooring, furniture, health care, food, plant & animal care – – in short, everything comes into its own. 240 pages strong. Richly illustrated artist binding. Order form. I hereby order from…… an annual subscription (12 issues) to 'MODENSCHAU', Lyon's Illustrated Monthly Magazine for Home and Society, to which I am not yet subscribed. The subscription is to begin immediately. The amount for the first quarter of the year, 3 issues at M. 0.60 (plus the local delivery charge or postage for postal delivery) is enclosed…… I will transfer at the same time…… is to be forwarded. (Please cross out any unwanted items). Name and surname of the new subscriber: Place of Residence: …… Postal address: …… Street: …… First and last name of the subscriber who won the new subscriber: Place of Residence: …… Postal address: …… Street: ……" [Page] 13

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Article: Ostini, Fritz von, The Ring Ouzel (by Fritz von Ostini, actually Friedrich Fabrizius Max Karl Freiherr von Ostini, 1861-1927). Advertisement: "The pride of the housewife from time immemorial is a well-stocked linen closet. But your linen stock is doubly valuable if it consists of housewife cloth 'Treffer'. 'Treffer' is very good. Please try it. Equip your daughter with 'Treffer' linen, supplement your own stock with it. You will be very satisfied. You can buy 'Treffer' housewife cloth in all good linen stores. Christian Dierig G. m. b. H., Oberlangenbielau", drawing/illustration: Michaelis (unknown artist); "Bemberg ADLER-ARTIFICIAL SILK," drawing/illustration: Axster Heudtlass, Berlin (Franz Hermann Wilhelm Werner von Axster-Heudtlass, 1898-1949; Maria Viktoria Thekla Edle von Axster-Heudtlass, 1884-1966). [Page] 14

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Article: Ostini, Fritz von, The Ring Ouzel (by Fritz von Ostini, actually Friedrich Fabrizius Max Karl Freiherr von Ostini, 1861-1927). Advertisement: "Remember the spring cure with Dr. Dralle's birch water. You will be satisfied with the success. Price RM 2.-, 3.50. ½ liter RM 5.75, 1 liter RM 10.-", photo: unknown/unsigned. [Page] 15

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Artikel: Ostini, Fritz von, Die Ringdrossel (von Fritz von Ostini, eigentlich Friedrich Fabrizius Max Karl Freiherr von Ostini, 1861-1927). Werbung: Electric iron from AEG Corporation, drawing/illustration: unknown/unsigned. [Page] 16

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Article: Claudine, Fashion Report. J 3144. Jumper dress made of gray fancy wool fabric and blue mouslikasha combined. The skirt material is used as a trim of the jumper. Fabric usage: 2.40 m to skirt 100 cm wide, 1.50 m to jumper 130 cm wide. Pattern size 44 and 48. (Large pattern) J 3145. Pretty dirndl dress in plain and wide striped silk. The lap waist with dressy fichu collar is scalloped. Wide skirt, worked in straight and diagonal grain. Fabric usage: 2 m plain, 3.50 m striped each 100 cm wide. Pattern size 44 and 46. (Large pattern.) Photos: Blake Studio, USA; Press Photo. [Page] 17

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J 3146. Summer dress of printed crepe de chine in black and white pattern. The blousy waist opens over a white insert edged by a ruffle like the matching collar. Softly draped belt complemented at the right-side by superimposed cerise-red silk ribbons. Protruding ribbon loops. Fabric usage: 3.70 m, 100 cm wide. Pattern size 44 and 48. (Large pattern.) J 3147. Dull pink georgette dress for high summer. The waist of the jumper is bloused at the hips and has a cross-cut at the front, under which the white trim panel is pulled through. This forms loops downward from the waist and falls in loose ends over the tiered skirt. Short sleeves. Fabric usage: 3.20 m 100 cm wide. Pattern size 44 and 46. (Large pattern.) J 3148. High summer dress of printed silk voile, effectively garnished with cerise-red silk. The trim, arranged on one side, is passed under the matching belt and cut into shape at the bottom. Fabric usage: 2.70 m 100 cm wide. Pattern size 44 and 48. (Large pattern.) J 3149. Dress of blue patterned mousseline with white ruffle trim at the waist marking a bolero. Fabric usage: 2.65 m 80 cm wide. Pattern size 44 and 46. (Large pattern.) [Page] 18

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J 3150. Midsummer afternoon dress of printed crepe georgette with solid blue silk overlay. Snappy looped neckline with long drooping ends. The blousy waist is complemented by a double skirt with a dainty apron that flares out at the sides. The skirt is simply tightly shirred under protruding panels and overhangs at the top with a little head. Short sleeves. Fabric usage: 5 m, 100 cm wide. Pattern size 44 and 46. (Large pattern.) J 3151. Summer dress of plaid mousseline with dark silk trim crossed at the front, forming loops under the belt. Matching trim on the sleeves. Plain colored yoke. The skirt is smooth at the back, while it is bell-shaped at the front. Fabric usage: 3.50 m 100 cm wide. Pattern size 44 and 48 (large pattern). J 3152. Smart blouse dress in dull purple mouslikasha with effective ribbon trim in orange and high red. The ribbon, arranged in a belt shape, continuously forms the one-sided large motif, under which the bell-shaped skirt starts. Bloused waist with white insert and dainty lapels. Wide blouse sleeves. Fabric usage: 3.25 m 130 cm wide. Pattern size 44 and 48. (Large pattern.) J 3153. Afternoon dress of matte green wash silk for high summer. The double skirt arranged in pleats at the sides is complemented by the jumper, which is smooth at the front and bloused at the back, with the belt leaving the front section free. In line with the skirt pleats is a large embroidery motif in blue, green and yellow. Fabric usage: 3.25 m 80 cm wide. Transfer pattern price 40 Pf. (for subscribers). Pattern size 44 and 48. (Large pattern.) [Page] 19

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J 3154. Midsummer dress of white voile with fillet lace trim and hemline decoration. Accompanied by a periwinkle-blue silk ribbon belt with pretty rosette. Shirred at the shoulders, the waist is cinched at the neckline and armhole by piping. Double skirt. Fabric usage: 3 m 110 cm wide. Pattern size 44 and 46. (Large pattern.) J 3155. White voile dress with graceful embroidery decoration and dull purple trim. The double skirt has a small lap section in the front. From this, a panel is raised on one side, which, pulled through a buckle on the shoulder, ends in a loop shape. Short sleeves. Fabric usage: 3.60 m 110 cm wide. Transfer pattern price 80 pf. (for subscribers). Pattern sizes 44 and 48. (Large pattern.) J 3156. Elegant midsummer dress of white voile with rich fillet lace trim. The blouse, sewn off at the shoulders in hems, shows a long slit incision at the front, held together by a colored ribbon bow with long ends. Skirt and tunic have matching pleated decoration on the sides. Tied belt. Fabric usage: 3.50 m 110 cm wide. Pattern size 44 and 46. (Large pattern.) J 3157. Midsummer dress in a combination of dull pink and white voile. Both fabrics are joined by hemstitching. The panel, which runs down the front as a wide center stripe, shows dainty embroidery motifs in the corners. The skirt is overlaid with a tunic divided at the front. Fabric usage: 3.50 m lighter 110 cm wide, 1 m darker 110 cm wide. Transfer pattern price 20 Pf. (for subscribers). Pattern size 44 and 48. (Large pattern.) [Page] 20

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J 3158. White voile dress with wide embroidered border and salmon red garnish. The sash is tied in front and the diagonally overlapping waist lies bloused. The edges are trimmed with a border. Fabric usage: 2 m 120 cm wide. Pattern size 44 and 46. (Large pattern.) J 3159. Fancy midsummer dress in white border voile. The front pleated section of the skirt is repeated at the blousy overlapping waist. Both are connected by a smooth waist belt. Blue trim on the collar and sleeve extended by a pleated flounce. Fabric usage: 3.50 m 120 cm wide. Pattern size 44 and 48. (Large pattern.) J 3160. Elegant summer dress of dull yellow voile with effective black and white embroidery. The vest insert, interrupted by hemstitching, is also in white. Downward of the same, the waist shows a pretty draping with interlaced ends. Double skirt. Fabric usage: 3.55 m 110 cm wide, 1.35 m 110 cm wide for insert and bodice. Transfer pattern price 2.40 Mk. (for subscribers). Pattern size 44 and 48. (Large pattern.) J 3161. Youthful summer dress of white voile with black border pattern. The double skirt has pink edging to match the softly draped belt with front buckle. The blouse is shirred on the shoulders. Fabric usage 4 m 120 cm wide. Pattern size 44 and 46. (Large pattern). [Page] 21

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J 3162. Afternoon dress in printed and plain blue georgette over a silk underdress in darker blue. Lingerie collar and cuffs with ruffle trim. Pleated skirt opens in front over smooth undergarment. Plain-colored form-trimming garnishes the waist. Pleated trim hangs down from the collar. Fabric usage: 2.30 m patterned, 2.35 m plain each 100 cm wide, 2.10 m for the underdress 80 cm wide. Pattern size 44 and 48. (Large pattern.) J 3163. Youthful dress in silver-gray flamenga with double, brick-red grosgrain ribbon belt pulled through incisions in the fabric like the matching ribbon cuff. Skirt arranged in pleats, shortened on both sides at front. Fabric usage: 3.25 m 100 cm wide. Pattern size 44 and 46. (Large pattern.) J 3164. Afternoon dress in bright red crepe de chine with black silk ribbon belt tied at the front. The dress has a simple shape and features a bell-shaped apron section in the front that attaches in a scalloped line. Long fitted sleeves. Fabric usage: 3.90 m 100 cm wide. Pattern size 44 and 48. (Large pattern.) J 3165. Afternoon dress in dull blue crepe de chine with wide silk ribbon sash in bolder blue. A dainty embroidered border finishes the waist at the neckline and down the front. Shirring at the shoulders. The raglan sleeves have cut cuffs with protruding loops. The front skirt width is narrowed at the top by hemming. Fabric usage: 3.25 m 100 cm wide. Pattern size 44 and 46. (Large pattern.) [Page] 22

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J 3166. Summer dress of dull blue raw silk with grosgrain ribbon trim in darker blue. The rather tight skirt is overlaid with a smock blouse, slit on each side. Over it are lightly embroidered pockets that cover the base of the tied half-belt. Short cut sleeves. Fabric usage: 3.50 m 90 cm wide. Pattern size 44 and 48. (Large pattern.) J 3167. Summer dress in large-patterned georgette with plain trim and matching wide belt that blouses at the waist. Plain skirt with flounce trim arranged on one side. Fabric usage: 2.75 m 100 cm wide. Pattern sizes 44 and 46. (Large pattern.) J 3168. Snazzy jumper dress of jade green shantung silk with large embroidered floral motif in vivid hues. A dark belt is attached on both sides that reaches around to the back and holds the width of the fabric together. Contrasting trim on the collar and sleeves. Skirt with shirring in front. Fabric usage: 2.75 m 80 cm wide. Transfer pattern price 40 Pf. (for subscribers). Pattern size 44 and 48. (Large pattern.) J 3169. Afternoon dress in white crepe de chine with effective embroidery, done in red and yellow. Matching red trim on pleated skirt. The waist billows out over a plain belt, which stands out on the left side in a loop. Fabric usage: 3.25 m 100 cm wide. Transfer pattern price 80 pf. (for subscribers). Pattern size 44 and 46. (Large pattern.) [Page] 23

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J 3170. Summer dress of floral wash silk with red silk trim for girls from 10 to 12 years. Dressy collar looped in front. Fabric usage: 1.75 m 90 cm wide. (Small pattern.) J 3171. Jumper dress in white and bright blue shantung silk for girls ages 8 to 10 and 10 to 12. Pleated skirt; large tie bow. Fabric usage: 2 m to skirt, 1.40 m to blouse each 80 cm wide. (Small pattern.) J 3172. Midsummer dress of white voile with hemstitch trim and smock sewing for girls 8 to 10 years. Also small embroidery motifs. Fabric usage: 1.25 m 110 cm wide. (Small pattern.) J 3173 (Margot). Blouse dress in bright red poplin with white trim for girls 10 to 12 and 12 to 14 years. Dull yellow ribbon tie; side button closure. Fabric usage: 2 m 100 cm wide. (Small pattern.) J 3174. Little dress in loose cut of light blue voile with white trim, hemstitching and dot embroidery for girls 6 to 8 years. Fabric usage: 1.90 m 110 cm wide. (Small pattern.) J 3175. White voile dress with colorful embroidery motifs for girls from 12 to 14 years. Side belt flaps hold the dress together in a pleated fashion. Front tie belt. Fabric usage: 1.90 m 110 cm wide. Transfer pattern price 40 Pf. (for subscribers). (Small pattern.) [Page] 24

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J 3176. Play panties in natural shantung silk with high red yoke and same knee cuffs for girls from 2 to 4 years. Fabric usage: 0.90 m lighter, 0.35 m darker fabric each 80 cm wide. (Small pattern.) J 3177. Play dress of dull yellow wash fabric with madonna blue trim for girls from 2 to 4 years. Loose cut shape with side yoke effect. Fabric usage: 1.25 m 80 cm wide. (Small pattern.) J 3178. Play panties in yellow wash fabric with two-tone trim. Trim and purple collar for children 2 to 4 years. Panties with wide stick out pockets. Fabric usage: 1.35 m 80 cm wide. (Small pattern.) J 3179 (Valentine). Play panties of spotted cretonne with shoulder closure for girls from 4 to 6 years. A ribbon belt emerges from incisions on the sides. Fabric usage: 1.25 m 100 cm wide. (Small pattern.) J 3180. Play panties in white wash fabric with blue trim for children 4 to 6 years old. White collar and blue spotted tie. Fabric usage: 1.30 m 80 cm wide. (Small pattern.) J 3181. Play dress of wood-colored crepe with white ruffles edged with green for girls 4 to 6 years old. The front shirring starts under a tendril of green fabric florets. Fabric usage: 1.70 m 80 cm wide. (Small pattern.) [Page] 25

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J 3182. Midsummer dress of white-ground border wash silk with plain trim garnish in the color of the pattern. The blouse is worked jumper-like with short set-in sleeves. A tie belt effects the blousy shape. Lightly shirred skirt. Fabric usage: 3.40 m 100 cm wide. Pattern sizes 44 and 46. (Large pattern.) J 3183. Fancy summer dress of checkered variegated and plain matching crepe de chine. The latter is used for the pleated skirt and insert. The bloused waist has a fitted wide hip yoke, which is supported by a nicely arranged belt of smooth material. Fabric usage: 2.85 m plain, 2.40 m figured fabric each 100 cm wide. Pattern size 44 and 48. (Large pattern.) J 3184. Midsummer dress in a combination of light blue and cornflower blue crepe marocain. The light blouse has pretty motifs embroidered in the tone of the skirt. Dark trim borders the sleeves; the wide waist belt is also accented by a dark trim. Distinctive shirring in front of the skirt. Fabric usage: 1.50 m lighter, 1.20 m darker fabric each 100 cm wide. Transfer pattern price 90 Pf. (for subscribers.). Pattern size 44 and 46. (Large pattern.) J 3185. Charming summer dress of white crepe georgette, worn over an undergarment of blue-colored taffeta. Sleeveless blouse is densely shirred at the shoulders and has a low neckline that allows the undergarment to be seen. Skirt with border embroidery. Wide sash. Fabric usage: 2.90 m 100 cm wide, 2.10 m 80 cm wide for the undergarment. Transfer pattern price 1,60 Mk. (for subscribers). Pattern size 44 and 48. (Large pattern.) [Page] 26

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J 3186. Dirndl dress made of striped indanthrene fabric processed lengthwise for the fitted waist, crosswise for the skirt. Large collar with decorative hemstitching; matching insert visible under the front lacing. Fabric usage: 2.60 m 90 cm wide. Pattern size 44 and 46. (Large pattern). J 3187. Posh dirndl dress of printed and plain silk satin with white fichu collar bordered by a narrow ruffle. The garnish on the skirt is a trim that matches the yellow tone of the pattern. Fabric usage: 2 m 80 cm wide to the skirt, 1.25 m 80 cm wide to the waist, 0.60 m 100 cm wide to the fichu. Pattern size 44 and 48. (Large pattern). J 3188. Fancy dirndl dress of black and plaid taffeta. The bodice complements a white blouse with puffed sleeves. Wide skirt with slanted plaid flounces falling over each other. Blue buttons. Fabric usage: 1.40 m 90 cm wide to blouse, 1.10 m 80 cm wide to waist, 3.45 m 80 cm wide to skirt. Pattern size 44 and 46. (Large pattern.) J 3189 (Fanny). Dirndl dress in colorful printed muslin combined with plain green and white material. The bolero-like waist is joined by the skirt composed of the different fabrics, tightly lined at the sides and back. Trim and bow decoration. Fabric usage: 2.40 m figured, 1.25 m plain, each 80 cm wide. Pattern sizes 44 and 48. (Large pattern.) [Page] 27

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J 3190. Elegant summer dress in a combination of patterned and white foulard. The latter complements the blouse, which is divided in the front and rises bolero-like. The skirt, smoothly stretched around hips, is extended by shirring arranged in front. Blue neckline trim. Fabric usage: 3.70 m 80 cm wide. Pattern size 42 and 46. (Large pattern.) J 3191. Distinguished summer dress of light crepe georgette with large velvet flowers woven into it. The effective garnish is blue crepe de chine, which is finely pleated for the end of the tunic-shaped blouse and the sleeve flounces. High collar with tie ends. Fabric usage: 3.65 m patterned, 2.20 m dark, each 100 cm wide. Pattern size 42 and 46. (Large pattern.) J 3192. Promenade dress of dark beige shantung silk with yellow and red striped and plain red ribbon trim. The blouse with short cut sleeves has a left-side closure accentuated by ribbon trim; this is accompanied by a narrow skirt with an overlapping, ribbon-embellished hip yoke. Fabric usage: 3.60 m 80 cm wide. Pattern sizes 42 and 46 (large pattern). J 3193. Fancy promenade dress of wood-colored crepe de chine with overlay of red silk ribbon. Of interest at the slightly bloused waist are the rather tight sleeves extended by cut-on puffs. Fabric usage: 4 m 100 cm wide. Pattern size 42 and 46. (Large pattern.) [Page] 28

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J 3194. Pretty summer dress made of two kinds of material. White-ground, blue-printed blouse features long cuffed sleeves and blue neckline trim with ends hanging down the front. Pleated white skirt with blue trim. Fabric usage: 2.10 m 100 cm wide for blouse, 2 m 100 cm wide for skirt. Pattern sizes 44 and 48. (Large pattern). J 3195. Summer dress of sporty style in light blue wash silk with dark blue trim. The simple blouse with cut short sleeves finishes with a white ruffle at the neck edge. The pleated skirt is complemented by a smooth hip yoke that is pointed at the front. Facings and button trim. Fabric usage: 3.75 m 80 cm wide. Pattern sizes 44 and 48. (Large pattern.) J 3196. Elegant promenade dress in beige crepe de chine with wide white vest bib and ruffle trim at the plunging neckline and long cuffed sleeves which are flared at the bottom. The model is slightly bloused and flared at the skirt by a shirring in front. Red embroidered belt. Fabric usage: 3.15 m 100 cm wide. Pattern size 44 and 48. (Large pattern.) J 3197. Summer dress in white-ground, yellow-red printed crepe georgette with trim in red. The square neckline is new and is joined by a wide jabot. Skirt with tightly gathered panel running up the front. Fabric usage: 3.75 m 100 cm wide. Pattern size 44 and 48. (Large pattern.) [Page] 29

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J 3198. Visiting dress in light sand-colored crepe de chine combined with white. Blue belt pulled through incisions. Matching ruffle trim at cuffs. The smooth full-length dress widens at the front with a pleated section. Fabric usage: 3.15 m 100 cm wide, 0.85 m white fabric 100 cm wide. Pattern size 44 and 48. (Large pattern). J 3199. Afternoon dress of green shantung silk with orange, red-figured belt that rises in a diagonal line at the front. Collar and cuffs in white. Fabric usage: 4 m 80 cm wide. Pattern sizes 44 and 48. (Large pattern). J 3200. Visiting dress in a new shape with wide-cut kimono sleeves, made in a combination of plain and printed crepe de chine. Pleated skirt. Fabric usage: 3 m plain, 1.25 m figured fabric each 100 cm wide. Pattern size 44 and 46. (Large pattern). J 3201. Blouse dress of dull blue shantung silk with ribbon trim in red and navy blue. Comes with a white small collar with a two-tone ribbon bow. Fabric usage: 3.85 m 80 cm wide. Pattern size 44 and 48. (Large pattern.) [Page] 30

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J 3202. Light summer dress of white and pink dotted voile over a pink silk undergarment. Pink silk also makes the edging of the flared skirt and sleeves, as well as the collar trim and jabot of white material. Narrow pink tie belt. Fabric usage: 2.50 m 100 cm wide, 2.10 m 80 cm wide to the underdress. Pattern sizes 44 and 46. (Large pattern.) J 3203. Filmy summer dress of white-ground voile with lilac pattern. The skirt, trimmed with narrow overlapping flounces and sewed hems, joins the blousy waist, which shows softly falling jabots and ruffle trim in white. Purple trim. Fabric usage: 4.85 m 100 cm wide. Pattern size 44 and 48. (Large pattern.) J 3204. Elegant tea dress in a combination of white crepe satin and golden brown crepe georgette. The former forms the rather tight sleeveless underdress garnished with embroidery in red and gold and gold trim. The redingote-like overdress features short, attached sleeves and is held together by a belt passed under the shawl collar. Fabric usage: 3.20 m, 2.40 m each 100 cm wide to the underdress. Plated pattern price 40 pf. (for subscribers). Pattern size 44 and 48. (Large pattern.) J 3205. Fancy summer dress of white and navy blue figured and plain blue foulard with lingerie insert and matching collar and blue trim. The blousy waist is joined by a blue double skirt with shirred and patterned flounces. Fabric usage: 3.50 m figured, 2.10 m plain fabric each 90 cm wide. Pattern size 44 and 48. (Large pattern.) [Page] 31

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J 3206 (Lydie). Travel coat in a simple, backward slightly blousy shape made of gray plaid wool fabric. For the front trim panels, cuffs and pocket flaps, the material is worked diagonally. A narrow panel is inserted from the waist line downwards, emphasizing the slim line. Fabric usage: 4 m 130 cm wide. Pattern size 44 and 48. (Large pattern.) J 3207. Smart travel suit, consisting of light-colored, small-checked skirt and smooth, rather tight-fitting jacket. The skirt is bounded by a trim of smooth material, while plaid fabric is used for the trim of the jacket. Fabric usage: 0.90 m plaid 130 cm wide, 2.10 m plain 130 cm wide. Pattern size 44 and 48. (Large pattern.) J 3208. Fancy travel coat in a new shape in elephant gray diagonal wool fabric. New is the wide-cut sleeve that joins a wide plastron in front. Divided back. Fabric usage: 3.40 m 130 cm wide. Pattern size 44 and 46. (Large pattern.) J 3209. Travel dress in a high-necked shape made of small-checked wool fabric. The plain waist has pockets inserted at the rounded edges. Plain-colored fabric trims the edges. Fabric usage: 3.50 m 130 cm wide. Pattern size 44 and 48. (Large pattern.) [Page] 32

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J 3210. Smart bathing or beach suit consisting of dark blue panties and sleeveless white wash silk blouse. The latter features a fancy collar, blue silk tie and matching belt; embroidered monogram. Fabric usage: 1.90 m lighter, 1.40 m darker fabric each 80 cm wide. Pattern size 44 and 46. (Large pattern.) J 3211. Elegant beach suit in a combination of black and variegated crepe de chine. In black silk, the short pants are worked in a full-length shape, on which rests the coverlet garnished with orange trim, held together at the sides by bows. Fabric usage: 2 m dark, 1.80 m figured fabric each 100 cm wide. Pattern size 44 and 46. (Large pattern.) J 3212. Beach suit in dark blue silk satin with white trim. The bathing suit is visible under the dress, which is divided in the front and has a bell-shaped bodice. The bodice is harmonized with the bathing suit and has wide white trim. A belt with a fancy buckle holds the model together. Fabric usage: 3.70 m 90 cm wide. Pattern size 44 and 48. (Large pattern.) J 3213. Pretty beach dress of golden brown wash silk. The deep pointed neckline and the overlapping to the left closure create an advantageous, slender shape. The model is kept smooth at the top and only at the lap it is widened on each side by shirring. White trim fabric borders the edges. Lace insert. Fabric usage: 3.30 m 80 cm wide. Pattern size 44 and 48. (Large pattern.) [Page] 33

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J 3214. Elegant dress for travel in almond green shantung silk, richly decorated with pleats and hemmed seams. The skirt is pleated except the narrow front panel, while on the blouse the pleated sections are joined by a back-grazing section interrupted with hemmed seams, creating a bolero effect. Collar, lapels and belt in salmon pink silk. Fabric usage: 5.25 m 80 cm wide. Pattern size 44 and 46. (Large pattern.) J 3215. Travel dress in jumper form made of yellow and red-brown kasheen. The jumper is kept simple and is bloused by a wide belt of dark red grosgrain ribbon; gold buckle, also on the matching ribbon cuffs of the sleeves. Fabric usage: 1.80 m lighter fabric 130 cm wide, 1.50 m darker 130 cm wide. Pattern size 44 and 46. (Large pattern.) J 3216. Coat dress for travel of beige and brown fine wool fabric. The bodice with slim lapel collar joins the lap under a dark red cloth panel; cut-out serrations form the openings of the pockets underneath. Fabric usage: 1.65 m lighter 130 cm wide, 1.15 m darker 130 cm wide. Pattern size 44 and 48. (Large pattern.) J 3217. Fancy dress of light gray kasheen with blue and white dotted tie bordering the neckline and passed under the overlapping panel closure. The blouse in a short jumper shape features a pretty belt arrangement. Fabric usage: 3.15 m 130 cm wide. Pattern size 44 and 46. (Large pattern.) [Page] 34

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J 3218. Sports dress in jumper form of strawberry red Kasha. The high-necked blouse with a small collar is worked with long sleeves that extend downward together with a distinctive hip yoke. The latter has pockets inserted; belt effect in front. Skirt with front pleats. Fabric usage: 3.10 m 130 cm wide. Pattern size 44 and 46. (Large pattern.) J 3219. Tennis dress of white fine linen with red collar and matching trim. In front, the model shows a hip yoke with worked-in pockets, while the back is kept plain. Button closure. Slightly bell-shaped skirt. Fabric usage: 2.70 m 80 cm wide. Pattern size 44 and 46. (Large pattern.) J 3220. Jaunty sports dress in fashion-colored kasheen with a plaid vest that is slightly bloused at the back by a belt. The equally bloused dress features a white vest bib with stand-up collar and brown tie. The skirt is widened in front by pleats. Fabric usage: 3.20 m 130 cm wide, 1.60 m to vest 130 cm wide. Pattern size 44 and 48. (Large pattern.) J 3221. Sports blouse of white wash silk with rich seaming at the shoulder. Red silk piping serves as trimming. The model is buttoned all the way down the center front. Tie belt. Fabric usage: 1.60 m 80 cm wide. Pattern size 44 and 46. (Small pattern.) [Page] 35

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J 3222. Afternoon dress of yellow shantung silk with narrow red and black figured belt. The deep, jagged yoke with attached sleeves flared at the bottom is joined by the fabric, stitched in matching box pleats at the front and back. The pleats continue down the skirt and flare out at the bottom. Dressy collar. Fabric usage: 5 m 80 cm wide. Pattern size 44 and 46. (Large pattern.) J 3223. Elegant summer dress of rust brown crepe georgette, effectively trimmed with white silk and dark blue embroidery. The waist is bloused, the skirt is worked plainly. The latter is finished with a trim of brown crepe de chine. Fabric usage: 3.25 m 100 cm wide, 1 m trim fabric 90 cm wide. Transfer pattern price 1,60 Mk. (for subscribers). Pattern sizes 44 and 48 (Large pattern). J 3224. Posh afternoon dress of salmon crepe de chine combined with tobacco brown. The pleated skirt, finished with brown trim, is attached to a wide, beautifully garnished hip yoke. Blousy waist. Fabric usage: 3.60 m 100 cm wide. Pattern size 44 and 46. (Large pattern.) J 3225. Pretty afternoon dress in a combination of blue-colored crepe de chine and white georgette. The skirt pleated in groups matches the sleeveless jumper blouse. The white under blouse is worked with wide sleeves and small Peter Pan collar. Light embroidery in red. Fabric usage: 4 m 100 cm wide, 2.25 m light fabric 100 cm wide. Pattern size 44 and 48. (Large pattern.) [Page] 36

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J 3226. Elegant dressing gown of pastel blue and yellow figured silk, effectively trimmed with cornflower blue silk. The model is lightly puffed and held together by a softly draped belt, with a sash end at the overlapping left end. One-sided lapel; wide, form-cut sleeve flounces. Fabric usage: 4.60 m 90 cm wide, 0.85 m facing fabric 100 cm wide. Pattern size 44 and 48. (Large pattern.) J 3227. Simple house dress of gray plaid wash fabric with red trim. A pleat is inserted in the front of the skirt; in its extension on the blouse, facing trim. Practical pockets of diagonally checked material simultaneously garnish the skirt. Dressy collar. Fabric usage: 3.25 m 80 cm wide. Pattern size 44 and 48. (Large pattern.) J 3228. Elegant pajama consisting of black pants, white sleeveless jumper blouse with rust red embroidery, and crepe de chine jacket matching the latter. The full-length buttoned blouse is finished with a rust red trim; black buttons. The jacket in plain form has slanted pockets. Fabric usage: 2.25 m to the pants, 1.60 m to the blouse, 2.25 m to the jacket, each 100 cm wide. Transfer pattern price 80 Pf. (for subscribers). Pattern size 44 and 46. (Large pattern.) J 3229. Dressing jacket of white and white-pink figured foulard silk. The figured material forms the deep yoke, which finishes with pink ruffles. The short sleeves are also made of ruffles. Fabric usage: 2.55 m plain, 0.80 m figured, each 100 cm wide. Pattern size 44 and 46 (Small pattern.) [Page] 37

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For stronger figures. J 3230. Pretty summer dress of printed and plain muslin, suitable for stronger figures. The model is bloused and split in the center front, revealing the solid color undergarment. The skirt consists of three loose panels trimmed with plain facings, fabric usage: 3.40 m 100 cm wide, 2.50 m 100 cm wide for undergarment. Pattern sizes 46 and 50. (Large pattern.) J 3231. A summer dress of light brown, discreetly printed foulard with garnish of plain material matching the basic tone; especially suitable for stronger figures. Full-length model opens at the front over an insert of the same material; smooth panels with ruffle trim border the front edges. Fabric usage: 3.90 m 90 cm wide, 1.20 m trim fabric 100 cm wide. Pattern size 46 and 50. (Large pattern.) J 3232. Summer dress of dark blue, white printed muslin for stronger ladies. Trimming consists of collar, cuffs and jabot made of finely pleated white crepe de chine. The skirt shows inverted pleats at the front. Fabric usage: 4.25 m 100 cm wide. Pattern size 46 and 50. (Large pattern.) [Page] 38

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For stronger figures. J 3233. Elegant afternoon dress made of dark gray crepe georgette and dyed lace combined; suitable for stronger figures. The model is brightened by a pink georgette insert on which the lace rests. The blouse shows an advantageous dividing effect in the back. Fabric usage: 4.85 m 100 cm wide, 2.50 m lace 18 cm wide, 0.70 m to vest 100 cm wide. Pattern sizes 46 and 50. (Large pattern.) J 3234. Summer dress of black and white dotted voile with white trim for stronger ladies. The pleated groups inserted in the front and back, emerging from incisions, create a slender shape. White vest insert with unbuttoned jabot. Fabric usage: 4 m 100 cm wide. Pattern sizes 46 and 50. (Large pattern.) J 3235. Distinguished dress of dark, printed crepe de chine with solid-colored trim; especially suitable for stronger figures. The blouse has group pleats that continue on the skirt. At the neckline, white georgette trim with narrow edging. Fabric usage: 5.35 m 100 cm wide. Pattern size 46 and 50. (Large pattern.) [Page] 39

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Templates for blankets, curtains, lace, motifs. Executable in fillet work (net embroidery). St 779. Lace. Number of holes: 25 in width. 6 mm square = 15 cm net width. Type design 20 Pf. (for subscribers.) St 780. Medallion. Number of holes: 17 : 34. About 5 mm square. Hole size = 8.5 : 17 cm net size. Type specimen 20 Pf. (for subscribers.) St 781. Lace. Number of holes: 61 in width. 5 mm square = 31½ cm net width. Type specimen 40 Pf. (for subscribers.) St 782. Insert. Number of holes: 32 in width. 5 mm square = 16 cm net width. Type specimen 20 Pf. (for subscribers.) St 783. Triangle. Number of holes: 107 side height. 5 mm square = 37.5 cm net size. Type specimen 40 Pf. (for subscribers.) St 784. Triangle. Number of holes: 46 leg height. 4 mm square = 18.4 cm net size. Type specimen 20 Pf. (for subscribers.) St 785. Cover. Number of holes: 121 in square. 6 mm square = 72.6 cm square. Type specimen 40 Pf. (for subscribers.) St 786. Oval cushion plate. Hole count: 105:145. Hole size: 5 mm square = 52.5 cm to 72.5 cm net size. Type specimen 40 Pf. (for subscribers.) St 787. Square. Number of holes: 23 each in square. Hole size: 5 mm square = 11.5 cm square net size. Type specimen 20 Pf. (for subscribers.) St 788. Large medallion. Number of holes: 126 to 255. Hole size: 5 mm square = 63 : 127.5 cm net size. Type specimen 80 Pf. (for subscribers.) St 789. Triangle. Number of holes: 28 leg height. Hole size: 5 mm square = 14 cm net leg height. Type specimen 20 Pf. (for subscribers.) Type samples can be obtained through all Lyon branches or directly from the publisher Gustav Lyon, Berlin SO 16. Transfer patterns (also from older issues) can be obtained from all Lyon branches or directly from the publisher Gustav Lyon, Berlin SO 16. Orders for pre-sketched or finished needlework as well as material (also from older issues) should be sent to Lyon's branches or directly to Lyon's Embroidery Workshops, Berlin C 25, Kaiser-Wilhelm-Strasse 32. Shipping is cash on delivery. [Page] 40

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Article: Ostini, Fritz von, The Ring Ouzel (by Fritz von Ostini, actually Friedrich Fabrizius Max Karl Freiherr von Ostini, 1861-1927); Sell, Anita, Whitsuntide Trip to the Harz Mountains (by Anita Sell, unknown authoress). Advertisement: "Stollwerck Gold, eating chocolate", drawing/illustration: Amsel (unknown signature). Stamp: Pattern available only through Lyon's branches Stuttgart J. Niedermeier, Rotebuehlstr. 49 u. Planie i. H. d. Deutschtum, phone 22156 - postal check 18769. [Page] 41

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Article: Sell, Anita, Whitsuntide Trip to the Harz Mountains (by Anita Sell, unknown authoress). Advertisement: "Short skirts, thick legs and varicose veins? Today's fashion ruthlessly reveals flaws and defects of the legs. You will save yourself trouble, severe discomfort and perhaps prevent a painful ailment if you wear a Gentila rubber stocking in good time. Gentila elastic stockings are indispensable for varicose veins, swollen legs, thickened joints. They provide a firm, soothing support, eliminate or reduce discomfort and increase physical performance. Gentila ankle shapers create slender ankles. Even under very thin silk stockings, the seamless Gentila rubber stockings and ankle shapers are not noticeable. […] Obtain and wear the original Gentila (protected brand). J. J. Gentil G. m. b. H., Berlin W9, Potsdamer Str. 5 (at Potsdamer Platz), 8 fitting rooms. Open 9 a.m. to 6 p.m. Europe's largest specialty store for rubber stockings, figure enhancers, bodysuits. Founded 1900"; "Warner's world famous original American styles. Specialty 'girdle,' the slender line in unheard-of perfection. Specialty 'corselette', girdle combined with brassiere. Elegant fashion novelty: 'feather light' voile bodice D. R. G. M. Elegant fashion novelty: 'feather light' voile corselette D. R. G. M. Worn by millions of elegant women in all cultural countries and you are not? Countless imitations on the market. Every genuine Warner bears the Warner's stamp. — Available in first-class stores everywhere, otherwise for private reference by The Warner Brothers Co. G. m. b. H., Hamburg 6"; "It is outdated to want to clean your rooms with such purposeless devices. Be modern, use the soaked O-Cedar polish mop. You will use it to quickly and effortlessly remove dust, even from the most remote corner! O-Cedar polish indispensable for furniture! Pay attention to the brand O-Cedar. Against dust there is one means only, O-Cedar mop and polish. O-Cedar Gesellschaft m. b. H., Berlin N 20. In 4 different models from 5.- to 7.50 M. incl. handle". [Page] 42

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Article: Sell, Anita, Whitsuntide Trip to the Harz Mountains (by Anita Sell, unknown authoress). Advertisement: "'Don't you know what Laxin is?!' Ask for free for the interesting brochure about Laxin from Lingner-Werke, Dresden"; "How to achieve true BEAUTY quickly—most reliably by the principle of Biological—natural—beauty culture. Do not neglect your beauty, but ask today for the free brochure about the famous preparations of Schroeder Schenke—founded in 1896—Berlin—Vienna—Zurich—Bratislava—Milan etc. Face wrinkles, […] forehead and chin bandages, […] eyebrows, […] wibra, […] eye lotion. The new American face packs represent the most complete in the science of modern cosmetics. They serve to revitalize the entire organism of the facial skin, strengthen it, make it soft and elastic and create a dazzling white complexion. Distinctive features, tear sacs, impure complexion give way to beauty and youthful freshness produced by these American packs. Easy self-application. — Box of 10 packs M. 5.-. Hair loss, […] Natural curls, […] Blond hair, […] Hair color. […] Protruding ears, […] Lips & mouth shapers, […] Neck and bust, […] Method Jolifemme […]. Rapid depilation by the non-smelly depilatory agent 'Rapidenth'. With the root becomes annoying. After-treatment weakens and eliminates the new growth of hair. 'Rapidenth' complete, M. 4.60 original pack M. 7.20. All preparations for external use. Suitable for the cheapest self-treatment. Dispatch on request by Schroeder-Schenke. Berlin W 21, Potsdamer Str. 26 B II". [Page] 43

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Jacket Ensembles. J Marion. Summer ensemble made of printed and white shantung silk. Bloused dress pushed on by a belt features a pleated white jabot with matching collar. Loose white jacket. Fabric usage: 3.70 m figured, 2.70 m solid, each 80 inches wide. Pattern size 44 and 48. (Large pattern.) J Lony. Ensemble in plain and printed crepe marocain. Plain dress features a pretty arrangement of black satin ribbon. Loose jacket to be worn openly with stand-out edging. Fabric usage: 3.05 m for the dress, 2.40 m for the jacket, each 100 cm wide. Pattern size 44 and 48. (Large pattern.) J Sonja. Combined costume consisting of large plaid wool skirt and black silk jacket with pockets reaching over the belt. Collar and lapels made from the skirt material. Fabric usage: 1.60 m to skirt, 130 cm wide, 2.30 m to jacket, 100 cm wide. Pattern size 44 and 48. (Large pattern.) J Veronika. Summer ensemble. To a plaid wool skirt, a loose jacket of plain kasheen and high red crepe de chine is combined. Blouse garnished with the fabric of the skirt. At the bottom the blouse is constricted belt-like by tucks. Fabric usage: 2.30 m for the jacket, 130 cm wide, 2.15 m for the blouse, 100 cm wide, 1.60 m for the skirt, 130 cm wide. Pattern size 44 and 48 (Large pattern). [Page] 44

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The Jumper Dress. J Lilian. Youthful dress composed of black silk jumper and light red wool fabric skirt. Lingerie vest with jabot trim. Fabric usage: 2.10 m to jumper, 100 cm wide, 1.50 m to skirt, 120 cm wide. Pattern size 42 and 46. (Large pattern). J Vally. Very smart midsummer dress, consisting of sleeveless light red kasheen vest with white embroidery and white skirt. White crochet on the vest edges. Fabric usage: 1 m to vest, 130 cm wide, 1.50 m to skirt, 130 cm wide. Pattern size 42 and 46 (for subscribers.) Price 80 Pfennig (for subscribers). J Jeanne. Summer dress of white crepe de chine, effectively garnished with red fabric and lively embroidery. Also crochet trim. Pleated skirt. Fabric usage: 4.15 m, 100 cm wide. Transfer pattern price 1,60 Mk. (for subscribers.) Pattern size 42 and 46. (Large pattern.) J Lola. Summer dress. Black silk skirt with front pleated section is accompanied by a light-colored printed crepe de chine jumper with black leather belt. White collar with matching button trim. Fabric usage: 2.30 m to jumper, 1.50 m to skirt each 100 cm wide. Pattern size 42 and 46. (Large pattern). [Page] 45

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Article: Paula, Anna, Dear Friend! I Advise You To… (unknown authoress). Advertisement: "KALODERMA TOILETTE SOAP of the good ones the best. 70 Rpf. F. WOLFF & SON." Publisher's Information: Below right is the listing of all Lyon branches (sales outlets) in the German Reich and Greater Berlin. [Page] 46

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Article: Paula, Anna, Dear Friend! I Advise You To… (unknown authoress). Advertisement: "Bobbin lace, embroidery, linen trimmings. Patterns etc. postage paid. Mail order house 'Germania', Barmen 8, post office box 170"; "Ladies' beard. Total root killing, numb. Only sure help and home remedies. Message free of charge through Mrs. F. Ulke, Cologne-Nippes 7, Neusserstraße 171"; "Various and famous Linden and Royala dress, coat and wash rib velvets. Pattern, which colors? 8 days to choose from. Samthaus Schmidt, Hanover 16"; "NIVEA CREAM. If you bathe your child, or take a bath yourself, or handle hot and cold water a lot, your skin easily becomes rough and chapped. NIVEA-CREME can help. Rub your face and hands thoroughly with Nivea cream every evening as a preventive measure. This makes the skin resistant to moisture, wind and weather and gives it a healthy, youthful appearance. Nivea is indispensable in the nursery. Nivea cream in boxes of M 0.20, 0.30, 0.60 and 1.20 / in tubes M 0.55 and 0.90. For baby care Nivea children's cream / Nivea children's soap / Nivea children's powder"; "DUERKOPP. Best German make. For sewing, knitting, darning, mending. Modern ornamental furniture on wooden frames in elegant design. Duerkoppwerke A.-G. Bielefeld"; "Raw silk. Dress, lingerie, suit, bridal, ball wash silk—pattern 5 days to choose from—Samthaus Schmidt, Hanover 16 S"; "Beds feather tight trimmed ticking 1½-sleeve large top bed, bottom bed and a pillow filled with 14 lbs. gray feathers a bed M. 35.-. Same red with 2 pillows and 16 lbs. better gr. feathers filled M. 63.-. Bed feathers gray per pd. M. 0.90 better 1.50 gray half down Mk. 3.25, white feathers M. 4.50, gray down M. 8.50. Metal beds piece M. 18.-. Dowry items cheap. Thousands of letters of thanks. Samples and catalog free. Failure money back. Bed Factory Th. Kranefuß, Cassel 288, bedspring wholesale and shipping. Founded in 1895"; "Aspirin tablets are often counterfeited. Be careful and buy aspirin tablets only in the original 'Bayer' package with the purple band. Available in all pharmacies"; "Ballabona powder cleans and degreases the hair in a dry way, makes beautiful hairstyle, especially suitable for bob. Indispensable for dancing and sports. To have in doses of M. 1.- an in barber stores, perfumeries, drugstores and pharmacies. Reject knock-offs!". [Page] 47

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Article: Paula, Anna, Dear Friend! I Advise You To… (unknown authoress). Advertisement: "This is Eva the many thousands of times proven hygienic monthly panty with thin, impermeable insert, which can be unbuttoned to wear the panty otherwise. Available everywhere! Brochures and sources of supply free of charge through Eugen Scheuing, Stuttgart 33"; "KAYSER. The elegant and inexpensive SEWING MACHINE. PFAELZISCHE NAEHMASCHINEN U. FAHRRAEDER-FABRIK [PALATINATE SEWING MACHINES AND BICYCLE-FACTORY, note by M. K.] formerly GEBRUEDER KAYSER. KAISERSLUTERN 13 a"; "J. H. Garich, Factory of tailor's dummies, Berlin S. 9, Stallschreiberstrasse 56, all kinds of busts, adjustable and made to measure at factory price. Catal. free, as well as everything the tailor needs. Your clothes won't zip if you have the skirt maker 'Punktrum'"; "Self-poisoning i.e. poison in the blood is the naturally necessary consequence of inadequate excretion of used substances from the body. The harmful toxins that continually accumulate in the blood, especially the poisonous uric acid, are the causes of many diseases and inflammatory conditions of the internal organs, as well as congestive diseases, i.e. all ailments caused by blood stasis, which are a consequence of poor blood mixture, such as gout, rheumatism, arteriosclerosis, diseases of the heart, kidneys, bladder and blood vessels, cardiac and nervous disorders, migraine, insomnia, as well as skin diseases, tendency to ulceration, hemorrhoids, lichen, obesity, intestinal sluggishness, constipation, biliary and hepatic disorders. Our well-known Philippsburg Herbaria Blood Detoxification and Deacidification Tea 'Radikal' is a completely natural means of detoxifying the blood and freeing it from the existing amounts of uric acid or excreting it. By using it, one can combat the above ailments and prevent the development of pathological conditions in good time. […] Our Philippsburg Herbaria Radical Blood Detoxification and Deacidification Tea has a detoxifying effect on blood and juices, and often removes whole flakes of putrefactive substances from the body through the urine. […] The genuine Philippsburg Herbaria-Radikal blood detoxification and deacidification tea is only available in closed large original packages of Mk. 3.- per package and can be ordered directly from us as well as through our branch office pharmacies. For a cure one calculates 3 to 6 packages per person. Sole manufacturer: Herbaria-Kraeuterparadies, Philippsburg B 315 (Baden). Herbal book with price list and branch office directory free of charge". [Page] 48

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Article: Paula, Anna, Dear Friend! I Advise You To… (unknown authoress). Advertisement: "A good home remedy for injuries of all kinds (including burns) in humans and animals, for the prevention of blood poisoning, and for the destruction of all infectious agents and putrefactive germs, is CHINOSOL, which has been tried and tested for nearly three decades, is highly regarded by physicians, and is much used. […] Any doctor will confirm that it is good. A tube of Chinosol, containing 10 tablets of 1 g, sufficient for a long time, RM. 2.- in all pharmacies and drugstores. Trial pack only 60 Pf. Chinosolfabrik Aktiengesellschaft, Hamburg"; "The Salus cure by Dr. med. Otto Greither means a joyful event for every family, because the cure application guarantees lasting health, which alone is the foundation stone for a happy family life. Through many years of in-depth studies, Dr. Otto Greither, M.D., has discovered a method that is a groundbreaking innovation in the successful treatment of all chronic diseases that can still be influenced. His system is based on the knowledge that the root cause of almost all diseases lies in the digestive organs — in the intestine, whose pathogens are the intestinal bacteria. Their overgrowth leads to the most serious damage to the body and then manifests itself in some kind of disease, e.g. rheumatism, gout, lung, liver and heart diseases, stomach, intestine, gall and kidney diseases, dropsy, arteriosclerosis, asthma, intestinal weakness, constipation, obesity, emaciation, hemorrhoids, nervous and skin diseases, goiter, premature aging etc. The essence of the M.D. Greither system […] internal cleansing (asepsis interna) […] warning calls […] 'Healing means cleansing' and 'Healthy through yourself', these are the basic principles of the Salus cure. In order to correctly grasp the processes during the cleansing process in the body and to be able to observe yourself, read the book 'Das Dr. med. Greither System' (price M. 2.-). Be sure to ask for the free educational brochure 'Healing Means Cleansing', and do not hesitate to make an attempt with a trial shipment. A trial shipment, accompanied by detailed cure instructions, contains a bottle of Salus oil and a package of Greitherna tablets and costs M. 3.40. The cure products can be obtained directly from the Saluswerk, Munich, Schoenstraße 13 or from our branch and information offices as well as pharmacies and drugstores. Our own branch and information offices. In Munich: Augustenstrasse 1, Tel. 51 370, Glueckstrasse 7 and Bayerstrasse 45 Augsburg, Oberer Graben G. 328; Berlin NW 7, Friedrichstr. 94; Braunschweig, Friedrich Wilhelmstr. 6; Breslau, Elsaesserstr. 15; Chemnitz, Theaterstrasse 108; Darmstadt, Muehlstr. 18; Dresden, Steinstr. 1; Essen, Frohnhauserstr. 22; Frankfurt a. M., Kaiserstr. 34; Halle a. S., Untere Leipzigerstr. 86; Hamburg, Neuer Wall 73; Hanover, Ernst Augustpl. 4; Cologne, Gertrudenstr. 12; Leipzig, Emilienstr. 34; Magdeburg, Erzbergerstr. 13; Nuremberg, Kaiserstr. 44; Stuttgart, Oelgastr. 77. Saluswerk, Munich 9, telephone 41019, Schoenstrasse 13, Salus spa products only genuine with trademark 'Healing means Cleansing'". [Page] 49

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Article: N. N., The Kitchen of the Month (Casuela, Chilean original recipe; Haddock with Dutch wine sauce; Asparagus au gratin; Blini, Russian; Wiener Kipfel; Fruit bread, Austrian). Advertising: "Falter. The brands of the Tangermuende chocolate factory. Feodora"; "Lemon and mushroom cake. Baked with Dr. Oetker's baking powder 'Backin'. Ingredients for the dough 250 g flour, 100 g sugar, 70 g butter, 1 egg, 2 tablespoons milk, ¾ packet of Dr. Oetker's baking powder 'Backin', the zest of ¼ lemon or a few drops of Dr. Oetker's baking oil lemon. Ingredients for the cream: ¼ liter of milk, sachet Dr. Oetker's vanilla custard powder, 75 g sugar, 90 g butter or margarine, 20 g palmin, juice and grated of half a lemon. Ingredients for the border: ¼ pound of sugar, 50 g cocoa, 3 tablespoons of water, for decoration some chocolate pralines, in the center possibly a marzipan mushroom. […] Dr. A. Oetker, Bielefeld. In the Berlin Hausfrauen-Verein, only Dr. Oetker's baking powder 'Backin' is used"; "Look at me - I only get MAIZENA in my soups, milk, flummeries and all dishes, always in the yellow packets, never loose! Recipe & picture book by Paul Simmel free of charge by DEUTSCHE MAIZENA GES. A.G., HAMBURG 15 P"; "Best German source for cheap bohemian bed feathers! 1 pound gray slurred M. 1.-, half-white M. 2.-, white downy M. 2.-, 2.50 and M. 3.-. Dominion wear M. 4.-, best half fluff M. 5.- and 6.-, down white M 7.-, high fine M. 10.-, duty paid cash on delivery from 10 pounds to post free. Exchange allowed or money back. Detailed price list and samples free of charge. Rudolf Blahut, bed feather export house, Deschenitz 109 (Bohemia)." [Page] 50

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Article: Elias, Julie, What Does the Woman Want in Old Age? (by Julie Elias, née Julie Levi, 1866-1945). Advertisement: "Chlorodont Toothbrushes. Chlorodont toothbrushes 70 pfg. and Mk. 1.25. Toothpaste. Chlorodont toothpaste 60 Pfg. and Mk. 1.00. The Chlorodont toothbrush with serrated bristles adapts well to the natural curvature of the dentition, penetrates the narrow interdental spaces and easily removes all food debris, ugly plaque and incipient tartar buildup. Even the back molars and wisdom teeth are grasped and cleaned by the semicircular tuft of bristles. Loose teeth are fixed by simultaneous massage of the gums. The Chlorodont toothpaste preserves the precious enamel, gives the teeth an ivory-like high gloss, causes natural mouth cleaning by oxygen salts and eliminates bad breath with a deliciously refreshing peppermint taste." Information of the publishing house Gustav Lyon, Berlin SO 16 "LYON-PATTERNS. Prices, For subscribers. Large pattern (dress, suit, coat, paletot coat) RM 1.10; RM -.90. Small pattern (skirt, blouse, jacket, children's dresses, nightgowns) RM -.75; RM -.60. Small pattern (underwear, except nightgown) RM -.50; RM -.40. Trifle pattern (brassieres, undergarments, children's lingerie) RM -.25; RM -.20. Patterns after personal measurements RM 3.-; RM 2.50. Transfer patterns (available immediately for all models). Full sheet RM 1.-; RM -.80. Half sheet RM -.50; RM -.40. Quarter sheet RM -.25; RM -.20. Tracing patterns depending on size. Transfer pattern for light fabrics blue, for dark fabrics yellow. When ordering, please specify whether blue or yellow transfer pattern is desired. — Please add 15 Pfg. for postage and packing to each order if the amount is sent in advance. For cash on delivery shipments, the invoice amount will be increased by 40 Pfg. — Made to measure patterns only if the amount is sent in advance. Available from Lyon's branches, bookstores and department stores or directly from the publishing house Gustav Lyon, Berlin SO 16." [Page] 51

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Article: N. N., The New Sight of Berlin. The photograph shown has the caption "View into the just opened Wertheim Restaurant at Leipziger Platz." Note and information from the publisher Gustav Lyon, Berlin SO 16 "Dear reader! Haven't you noticed that our magazine has become more extensive? We have eight pages more than before, with fashions, entertaining text, illustrations… If you haven't noticed it yet, it was certainly because these pages took up so much of your interest, and you didn't get around to counting the pages, did you? But now, dear reader, we have told you what we have done for you in silence. We don't want any praise, only your conviction that we are not only anxious to satisfy you, but that we always strive to offer you even more than you expect. For example, have you read page 13 of this issue carefully? EDITORIAL AND PUBLISHING. Advertising: "A happy discovery. My friend wanted to go on a long trip with her husband and asked me, since thefts are now commonplace during the travel season, to look after things in her apartment. Of course I was very happy to come to Berlin for a longer period of time and gladly agreed. When I saw my friend in Berlin before she left, I was amazed at how fresh and blooming she looked. She did not seem at all in need of rest and travel. Earlier, when she was still living in my home area, her face was far from being as youthfully charming as it is now. I could not understand how she could have become younger in the years I had not seen her. I asked if she was using a beauty product? She denied! […] All of you should write to the Marylan distribution, Berlin 171, Friedrichstraße 24. Immediately you will receive a sample of Marylan cream together with a very interesting booklet about beauty care, both free of charge and postage paid. I know that you will thank me in silence." [Page] 52

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Puzzle site for puzzle lovers. The puzzles are: Crossword Puzzle, Wonders of Nature, Unison, Circle Word Honeycomb Puzzle, Syllable Puzzle. At the top right are the solutions to the puzzles from Modenschau issue no. 172. Advertisement: "Tailor's dummy with arm attachment. Prima with highly elegant tripod stand with post free delivery in sizes 42, 45, 46, 48. RM 16.-. Merlitz & Co, Berlin, Willibald-Alexis-Str. 40, post office checking account Berlin 13521"; "Pebeco or 'Pebeco-Mild'? Those who prefer a tart, strong taste will choose Pebeco. Those who prefer a mild taste (especially ladies and children) will choose 'Pebeco-Mild'. Both toothpastes are characterized by their content of effective salts, which alone can keep your teeth healthy and strong. Both will give you a lasting feeling of freshness and cleanliness in your mouth. 'Pebeco' and 'Pebeco-Mild' are supplied in tubes made of pure tin for hygienic reasons – unlike some other toothpastes. 'PEBECO' TOOTHPASTE"; "Bobbin lace. 1 pound at 5.- Mk. shipped postage paid C.O.D. Brinkmanns Spitzenversand Langerfeld-Barmen"; "Monthly protector 'Lupa' legally protected and guaranteed impermeable, is absolutely indispensable, since sanitary napkins are not sufficient due to the thin underwear and clothes when sitting, sports or dancing and monthly pants are tremendously annoying and unhealthy in the warm season. 'Lupa' is made of soft washable material, it can be boiled, it is not bulky, it weighs only 30 g, it is almost indestructible, it protects underwear and clothes from spoiling, and it gives a comforting and safe feeling. Many thousands in use. Price RM 2.95. Shipping cash on delivery as a double letter. Money back guarantee. Ludwig Paechtner, Dresden A. 24/274, Bendemannstrasse 15. Founded 15 years ago. Resellers receive discount"; "The Woman. A modern health book by MD. Paull. With 76 illustrations. For bridal and married couples, a very instructive book on marriage and sex life, which will help them get over many a difficult question. Cart. 4, halfl. 5 M. Postage extra. Mail order Heilas, Berlin-Tempelhof 141"; "Porcelain, pewter & brass dishes, Jena glassware, alpaca cutlery, terry and Landeshut linen, buy cheap and good from Joh. Chr. Eberlein, founded 1853 / Poessneck 98 (Thuringia)"; "Metal beds, steel mattresses, cribs cheap to private. Catalog 96 free. Iron furniture factory Suhl, (Thuringia)"; "Annoying hair on the face & body removed immediately radical only my 'Hewalin hair remover' (protective brand). Often imitated – but never achieved! German Imperial Patent No. 196 617. Gold. Medal: Paris, Antwerp. By doctors, dermatologists and sworn chemists evaluated as completely harmless and safely working. Price M. 5.-. Sole manufacturer: H. Wagner, Cologne 133, Blumenthalstr. 99"; "Peru-Tannin-Water for hair care. Trademark: The daughters of the inventor." [Page] 53

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Article: N. N., From Heilbronn to Heidelberg; N. N., Through Holstein Switzerland to Kiel; N. N., To the Harz Mountains. Advertisement: "Wildungen Helenenquelle. For kidney, bladder and gynecological disorders, uric acid, protein, sugar. 1925: 16,000 visitors. Writings and proof of cheapest sources of supply by the spa administration Bad Wildungen"; "The ideal water massage apparatus. THE GROVE BRUSH massages and showers at the same time, creates slenderness, freshness, joyfulness! Universal pack 18.50 marks – luxury pack 33.50 marks. Easy to install at any water tap! Ask for the brochure to be sent to you free of charge! Available in all major specialty stores. In Berlin, at A. Wertheim, H. Tietz, KaDeWe, Kopp & Joseph, and in the salesroom at Buelowstrasse 90. Where no sales outlets are known, indicate sources of supply and accept orders: DAVID GROVE A.G., BERLIN W 57, BUELOWSTRASSE NO. 90"; "Bad Kissingen. Mansion Johanna. Sanatorium for the educated middle class. Pleasant, quiet stay – Moderate prices – Acceptance of patients, incl. medical treatment and constant individual care. Owner Ernst Rinneberg"; "WYK-FOEHR-SUEDSTRAND DR. GMELIN'S NORTH SEA SANATORIUM. Sanatorium for adults and families. Pre- and post-summer reduced prices. Branch: Secondary school, high school with boarding school for boys and girls. School with boarding for boys and girls. Youth center, without classes. Spa park, own beach"; "Radium-Brine Bath Kreuznach (Rhineland). The famous women's spa. 07/23-24 Big riding and driving tournament (tournament center), 07/29-31 International tennis tournament, 08/27-29 Car competition, 09/03 Dance tournament (R. P. G.). Information by the spa administration"; "Kaiserin-Friedrich Sanat., Cronberg i. Taunus, accepts female patients with light pneumonia or lung diseases. Details to be obtained from the administration"; "Ilmenau in Thuringia, Sanatorium Dr. Wiesel. 540 m. Nervous and cardiac patients, also those in need of recuperation. No short term compulsion. Brochures"; "NORDERNEY. The leading German North Sea resort in summer and winter. Information: travel agency and spa administration"; "BALLENSTEDT I. HARZ. Sanatorium Dr. Rosell. Internal diseases, especially diabetes, cardiac insufficiency, kidney disease, gynecological disorders, postural and locomotor disorders. Dietary-physical treatment. Own spa house. 100 beds. Brochures etc. free"; "Bad Oeynhausen i. W. The town without steps. Open all year round! Against heart, nerve and joint diseases, paralysis, rheumatism, sciatica, women's diseases. Fast train station: Berlin-Cologne / Dresden-Amsterdam. Information by the bath administration." [Page] 54

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Article: N. N., Anecdotes. Advertising: "Guetermann's sewing silk; "Kaliklora. Hamburg's most popular artist A. Bozenhard [Albert Bozenhard, 1860-1939, note by M. K.] of the Thalia Theater, who celebrated his 40th stage anniversary, owes his own healthy teeth to constant care with Kaliklora toothpaste. Large tube 80 Rpf., small tube 50 Rpf.," photo: Mocsigay, Hamburg (Arnold Mocsigay, 1840-1911); "Bobbin lace, embroidery. Hans Girke, Elberfeld, P.O. Box. Sewers and resellers receive high discount"; "You are too fat! Drink Dr. Richter's breakfast herbal tea immediately. It causes noticeable weight loss in a few weeks without any harm. The sooner you start, the sooner you become slimmer, more elastic, younger. MD. J. H. in L. writes: 'Without diet 12 pounds are gone.' Mrs. Rittmeister E. in P. 'Feel like newborn, I have lost all useless fat.' Order package today for M. 2.- or 6 packages for M. 10.-. Brochure with many letters of appreciation and doctors' reports free of charge by INSTITUT HERMES, MUNICH S 70, Baaderstrasse 8"; "Slim ankles can be had in 1 minute by applying the 'Eta' silk rubber bandage. Plump, ponderous ankles spoil an otherwise lovely and attractive figure. The new 'Eta' silk rubber bandages are transparent, do not show in the least and can be worn invisibly even under a silk stocking. They not only instantly make charming slender ankles and give the leg a delightful line, but over time reduce the heavy fat spots quite considerably. Are not uncomfortable in wearing, give a firm support to the ankles, strengthen tired muscles and allow to wear dainty low shoes in short fashion. Price 1 pair for ankles M. 6.-, for ankles and calves M. 9.-. 'Eta' Chemical Factory, Berlin-Pankow 148, Borkumstr. 2"; "Freckles, pimples, blackheads, annoying hair, liver spots you can easily eliminate yourself. These legally protected means gladly to be shared free of charge. Mrs. A. Maack, BERLIN SW 29/5, Willibald-Alexis-Str. 31"; "Against leanness always use only our 'Orient. Power Pills'. In a short time they cause considerable weight gain, a blooming appearance and a beautiful, full body shape (for ladies a splendid bust); they strengthen the desire to work, blood and nerves. Guaranteed harmless. Recommended by doctors. Many letters of appreciation. World famous for 28 years. Prize crowned with gold medal and honorary diploma. Price of package (100 pieces) 2.75 M. with instructions. Postage extra. (Postal order or cash on delivery.) D. Franz Steiner & Co. G.m.b.H., Berlin W30/469, Eisennacherstr. 16"; "Do you know your double? It is always an embarrassing thing to have a double. You have one, too. He looks exactly like you – except for a few inconspicuous, ridiculous dots that your doppelganger doesn't have. You know those dark spots in your life? They're the size of peas, hard as a cherry pit, and cause you shuddering pain. Take a look at your feet! They are full of corns like a spiked rabbit. It is high time that you get 'Lebewohl.' ['goodbye'] *) Meant, of course, is the famous corns Lebewohl recommended by many doctors with pressure-relieving felt ring for the toes and Lebewohl bunion discs for the sole of the foot, tin box (8 plasters) 75 Pf., Lebewohl foot bath against sensitive feet and foot sweat, box (2 baths) 50 Pf. available in pharmacies and drugstores", drawing/illustration: "MoLo" (unknown artist.) [Page] 55

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Article: Elias, Julie, What Does the Woman Want in Old Age? (by Julie Elias, née Julie Levi, 1866-1945). Advertisement: "Kaiser-Borax, that ideal remedy for a natural skin care! Successful beauty care requires soft washing water, which is quickly and safely achieved by adding Kaiser-Borax. Regular borax washings cause an imperceptible skin renewal, all irregularities such as blackheads, pimples, freckles, yellow spots, are eliminated and the complexion appears in natural beauty, fresh and healthy, pure and clear. Kaiser-Borax is never supplied loose, but only in the well-known original red package, which guarantees its purity. Detailed instructions for use are enclosed in each carton. – Heinrich Mack Successor, Ulm a. D."; "Trademark Steckenpferd. A daily wash with 'Steckenpferd', the lily milk soap, is worth its weight in gold!"; "The housewife who loves her laundry will use only Dr. Thompson's soap powder when washing. It makes the laundry dazzlingly white, leaves a fresh delicate fragrance, contains no harmful ingredients, and is cheap and economical to use. Dr. Thompson's soap powder trademark." [Page] 56

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Article: Aveller, Tr., "To Whom God Will Show Right Favor…" (by Tr. Aveller, unknown author). Advertisement: "Elegant silk royala velour chiffon velvet. 90 or 100 cm wide, black, 12-20 Marks colored 15 Marks. Sample 8 days to choose from. Samthaus Schmidt, Hanover 16C"; "Consult your fate by the soothsaying hand! Advisor in all business, private and love matters! Price Mk. 3.- and date of birth! Neuland, Berlin C. 2, lockbox 25 C"; "Simi quickly removes blackheads, pimples and greasy shiny skin —STRONG DESINFIZING— price M. 2.- per bottle. Available in drugstores, perfumeries and pharmacies"; "Shirt cloth. Piece by piece at cheap unit prices directly to private individuals, sewing rooms, etc. Shipment in pieces of 20 meters against cash on delivery. Also bed damasks, lawn, sheeting fabrics, raw cotton cloth, fine zephyrs. Shipping only first-class fabrics, these inexpensive. Samples free of charge. Wholesale mail order house Max Frank. Baden-Baden 117"; "Moritz Maedler. Own sales outlets Leipzig, Berlin, Hamburg, Frankfurt a. M., Cologne a. R. Price list free of charge from Moritz Maedler. Leipzig-Lindenau. Founded 1850", drawing/illustration: "AT" (unknown signature); "Mensendiecken or dot roller. We all know that such physical exercises are necessary every day to keep healthy, fresh and slim. A healthy, strong body is the basic condition of a joyful energetic life. A man whose muscles are flabby and covered with superfluous fat is only half a man; he will never come to the full enjoyment of life. But who has the time today to do 2 hours of sports or physical exercises every day? Nobody! — But 10 minutes of the morning or evening also the employed person has left for the health maintenance of his body. And these 10 minutes of lime massage with the naturally working 'point roller' completely replace 2 hours of sport or physical exercise. The medical specialist MD Wielter, who has tested the effect of the 'Point-Roller' on numerous patients, writes: The 'Point-Roller' with its numerous rubber suction cups stimulates the sluggish blood circulation to new, increased activity. The deposited fat is reabsorbed. Patients lose their unwanted fat deposits in a relatively short time. Thus, the occurrence of unpleasant, even dangerous complications is prevented: Fat heart, general cardiac insufficiency, etc. For patients who cannot or do not want to do gymnastic exercises or sports for reasons of convenience, shame, lack of opportunity or other reasons, or whose time for sports seems too precious, the 'Point-Roller' is all the more recommended, as 10 minutes of self-massage with the apparatus fully replace two hours of sporting activity. In this way, the busy person saves time and yet gives his body what it has a right to claim. Mens sana in corpoer sano. MD W.: The 'Point-Roller' revives the tired blood circulation and the so extremely important metabolism. The blood is sucked into every corner of the body, thus flushing out germs, decomposition products and fat, which a sluggish blood circulation can no longer take away with it, from the body through the kidneys and intestines. And all this only by 10 minutes of daily massage with the 'point roller'. You will certainly have these 10 minutes left when it comes to filling your body with new vitality and energy, and the one-time expense of M. 12.50 or M. 17.50 (stronger effect) will not be an obstacle for you compared to the increase in vitality. — Therefore, get the 'dot roller' immediately and pay attention to the trademark 'dot on the forehead'; this apparatus has the effective rubber suction cups. — 25 foreign patents and 5 D. R. P. registered 3 D. R. G. M. Factory of Orthopedic Apparatuses L. M. Baginski, Berlin-Pankow 14, Hiddenseestraße 10. Postal check account: Berlin 11983. telephone: Pankow 1705-1706-1707. Ask for medical literature! The 'Punkt-Roller' is available everywhere in all relevant stores, also in all 23 stores of the company M. Pech A.-G., Berlin." Imprint of the Illustrated magazine Modenschau.

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St 790. Blanket of four squares. Fabric size of individual squares 40/40 cm, 4 pcs. pre-sketched on half-linen M. 2.80, matching embroidery material M. 2.50. Pre-sketched and garnished with insert and lace M. 5.-. Transfer pattern (4 squares) 1.60 (for subscribers.) St 791. Cushion 50/70 with back, pre-sketched on taupe or black rep M. 3.45, pre-sketched on purple cloth M. 6.-, matching embroidery material M. 2.25, finished embroidery on taupe-colored rep M. 17.-. Transfer pattern 80 Pf. (for subscribers.) St 792. Cushion 50/70 with backing, pre-sketched on black cloth M. 6.-, on black rep M. 3.75, matching embroidery material M. 2.50, finished embroidered on cloth M. 20.-. Transfer pattern 80 Pf. (for subscribers.) St 793. Cushion 45/65 with back, pre-sketched on sand-colored rep M. 1.80, matching embroidery material M. 1.75. Transfer pattern 80 Pf. (for subscribers.) St 794. Cushion 50/70 with back, pre-sketched on silver-gray cloth M. 6.-, matching embroidery material M. 2.25, finished embroidery on cloth M. 19.50. Transfer pattern 80 Pf. (for subscribers.) St 795. Blanket, fabric size 85/85, pre-sketched on purple rep M. 4.-, on purple cloth (90/90) M. 8.-, matching embroidery material M. 3.75. Transfer pattern M. 1.60 (for subscribers.) Transfer patterns (also from older issues) can be obtained from all Lyon branches or directly from the Gustav Lyon publishing house, Berlin SO 16. Orders for pre-sketched or finished needlework as well as material (also from older issues) should be sent to Lyon's branches or directly to Lyon's embroidery workshops, Berlin C 25, Kaiser-Wilhelm-Str. 32. Shipping is cash on delivery.

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