Modenschau, Issue #173, May 1927

Fashion illustrations and editorial content from the German fashion magazine Modenschau (English title: Fashion Show, subtitle: Illustrated monthly magazine for home and society) no. 173 for May 1927. Published by Gustav Lyon, Berlin, Germany.

Pages in total: 60 (completely online)

Scan format: 22.4 x 30.4 cm / 8.82 x 11.97 in

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60 Pages

Front page or cover of the German fashion magazine Modenschau (Eng. title: Fashion Show; subtitle: Illustrated monthly magazine for home and society) no. 173 for May 1927. J 3141. Fancy tennis dress in white and printed shantung silk with red trim. Fabric usage: 1.40 m patterned 80 cm wide, 1.40 m plain 80 cm wide. Pattern size 44 and 46. (Large pattern.) J 3142. Lovely little dress in loose form of ivory crepe de chine with light embroidery and trim in almond green for girls 6 to 8 years. Fabric usage: 1.75 m 100 cm wide. (Small pattern.) J 3143. Dirndl dress consisting of blue-colored waist and colorful patterned wide skirt with bag-shaped pockets. White insert. Fabric usage: 1.60 m plain, 1.90 m patterned, 0.80 m to vest each 80 cm wide. Pattern size 44 and 48. (Large pattern.) Publishing company Gustav Lyon, Berlin SO 16 – Delivery for the book trade in Germany Wilhelm Opetz, Leipzig. Title illustration/title drawing: unknown/unsigned.

Article: N. N., Anecdotes. Advertising: "ORIGINAL FOEN HAIR DRYER. Mrs. sparrow says to Mr. sparrow: 'That's convenient, my darling, If you have the 'hair dryer' as such, you can always stroll around.' And she replies: 'Yes, it is achieved, now the egg hatching is at ease! Only genuine with embossed trademark 'FOEN.' Hundreds of thousands in use! For body and beauty care: 'Sanax-Vibrator' and 'Penetrator', 'Vibrofix' u. 'Sanofix' electric massage apparatuses, 'Radiolux' and 'Radiostat' D. R. P. grounded electric high frequency apparatuses. Electric safety heating pad Sanotherm with vacu-regulator D. R. P. Available everywhere. For every sent funny advertising idea, which we print, we donate an original hair dryer to the sender. FABRIK 'SANITAS' BERLIN N24", drawing/illustration: "H. Dunhard" (?) and "fw" (unknown artists); "The youthful slim line, which gives elegance and freshness to your appearance, you will get by wearing Jeufer's Silva-Leibbinde (Garter Belt.) Available in bandage and corset stores. Brochures, sources of supply free of charge by WILH. JUL. TEUFEL, Stuttgart A 72"; "The coming fashion (La Mode qui viendra), special issue for coats and costumes. The new Paris models for the winter of 1927/28 / price M. 8.-. To be obtained through all Lyon branches and through the publishing company GUSTAV LYON, BERLIN SO 16." "Would you like to show your hair in full fragrant beauty, despite lacking time and opportunity for a thorough head wash, then reach for the new 'Schwarzkopf Dry Shampoo'! Powder your hair with it and brush it out carefully — in three minutes your hair will be as silky and loose as you wanted it to be! The original green tin with handy powder bag costs Mk. 1.- and lasts a long time. Schwarzkopf Dry Shampoo, the hair wash without water", drawing/illustration: Heinemann (unknown artist).

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Title page or cover of the Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 173 from May 1927. Article: Sell, Anita, Whitsuntide Trip to the Harz Mountains (by Anita Sell, unknown authoress). The large-format photographic image shows a scenery in the Harz Mountains. One man is standing on a wooden bridge looking at the roaring stream rushing down between the rocks. The caption reads "Stony groove." Photo: Techno-Photographisches Archiv. [Page] 1

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Article: Sell, Anita, Whitsuntide Trip to the Harz Mountains (by Anita Sell, unknown authoress). Three photographs are shown to accompany the article. The two captions read "Town Hall and Market Square in Goslar [Germany]" and "Kaiserworth". Photo: Rupp (probably August Rupp, 1874-1958). [Page] 2

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Article: Riess, Ellen, Travel Companions (by Ellen Riess, unknown authoress). In the center of the article is a photograph. It shows a little girl with hat, double-breasted coat and walking stick standing among stacked overseas suitcases, luggage, travel trunks and hat boxes. The caption reads "Ready to go!", models: Moritz Maedler, Berlin. Photo: Sandau. [Page] 3

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Article: Riess, Ellen, Travel Companions (by Ellen Riess, unknown authoress). Photography in the upper part of the page shows various suitcases, bags, travel utensils and travel accessories. The caption reads "Various useful items for the journey." Photo: W. v. Debschitz-Kunowski (Wanda Wilhelmine Auguste von Debschitz-Kunowski, née von Kunowski, 1870-1935). [Page] 4

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Article: Wentz, Paulina, The Well Shielded Lady (by Paulina Wentz, unknown authoress). Two photographic illustrations accompanying the article show a lady presenting her parasol to the camera and arranged parasols for the lady. The captions read "Small, but very important! The parasol must be harmoniously matched with the dress" and "The modern parasol as a work of art: painted parasols made by artists." Photos: Binder (Alexander Binder, Berlin, 1888-1929); W. v. Debschitz-Kunowski (Wanda Wilhelmine Auguste von Debschitz-Kunowski, née von Kunowski, 1870-1935). [Page] 5

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Article: Scholz, Wilhelm von, The Head in the Window (by Wilhelm von Scholz, 1874-1969). The two drawings show a man with a small dog wandering and an artist studio. The caption for the lower image reads "Through the window, with a fear-distorted expression, the head of the bearded man looked in." Drawings/illustrations: unknown/unsigned. [Page] 6

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Article: Scholz, Wilhelm von, The Head in the Window (by Wilhelm von Scholz, 1874-1969). Advertising: "Is there a love at first sight? It is usually not the qualities of a person in their entirety that captivate our soul and senses, but individual merits and characteristic peculiarities. Among these is undoubtedly the charm of a woman's face, which is enhanced by beautiful healthy teeth and a fresh breath. Involuntarily our sympathy is aroused by this. We feel inwardly connected with those who like ourselves make a point of appearing as truly well-groomed people through daily care with Odol," model: Mary Nolan (or Mary Imogene Robertson, 1905-1948). Photo: Mario von Bucovich (1884-1947). [Page] 7

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Article: Scholz, Wilhelm von, The Head in the Window (by Wilhelm von Scholz, 1874-1969). Advertising: "NWK wool since 1741. Factory mark star wool, the good old known knitting wool, sweat wool does not shrink and does not felt, 3 ball knitwear and dove wool, most delicate zephyr wool", Norddeutsche Wollkaemmerei & Kammgarnspinnerei (short Nordwolle). [Page] 8

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