Modenschau, Issue #181, January 1928

Fashion illustrations and editorial content from the German fashion magazine Modenschau (English title: Fashion Show, subtitle: Illustrated monthly magazine for home and society) no. 181 for January 1928. Published by Gustav Lyon, Berlin, Germany.

Pages in total: 64 (completely online)

Scan format: 22.5 x 30.5 cm / 8.86 x 12.01 in

Browse Magazine

64 Pages

Title page or front cover of the German fashion magazine Modenschau (Eng. title: Fashion Show, subtitle: Illustrated Monthly Magazine for Home and Society) no. 181 for January 1928. As of January again 4 additional pages of colored models. Contents: 130 transitional models. Descriptions of the colored cover. J 4016. Dress of natural-colored kasha in a simple jumper shape. Red trim and a patterned tie finish the outfit. Fabric usage: 2.35 m 130 cm wide. Pattern size 44 and 46. Price 95 pf. J 4017. Dress in a combination of apricot-colored silk for the blouse and black velvet for the skirt. White collar with flounce trim. Fabric usage: 1.50 m silk 80 cm wide, 1.35 m velvet 90 cm wide. Pattern for girls 4—8 years old. 75 pf. J 4018. Dress in cerise-red velvet for girls from 1—4 years. The patch pockets are decorated with embroidery. White collar with flounce trim. Fabric usage: 1.60 m 70 cm wide. Transfer pattern 20 pf. Pattern for 1—4 years 40 pf., for 4—6 years 75 pf. J 4019. Dress in royal blue wool rep for girls 2—6 years old. The front part is extended by a group of pleats. The red trim is decorated with embroidery. Fabric usage: 1.55 m 130 cm wide. Pattern for 2—4 years 40 pf., for 4—6 years 75 pf. Price per copy: 70 pf., with pattern sheet 80 pf., plus local delivery charge. Publishing house Gustav Lyon, Berlin SO 16 — Distribution for the book trade in Germany Wilhelm Opetz, Leipzig. Title illustration/title drawing: unknown/unsigned.

Article: N. N., Anecdotes. Advertising: The pain-relieving effect accounts for the general popularity of Aspirin tablets. Authenticity and quality is guaranteed by the original "Bayer" package with the purple band. (ASPIRIN 0.5) Available in all pharmacies. O, dear housewife always be careful, "Cirine" is often imitated. Cirine liquid floor polish. Easy to work with! For parquet, linoleum, floorboards, furniture, marble, leather goods, automobiles, the good economical polish. Brochure: "Vom behaglichen Wohnen" [Eng. "Comfortable Living"] free of charge. Cirine-Werke Boehme & Lorenz, Chemnitz. Branch factories: Eger (Czech-Slovakia), Salzburg (Austria). Drawing/illustration: unknown/unsigned. Gesichts-Punkt-Roller [Face Dot Roller.] Corpulent persons must be particularly careful to strengthen their facial muscles and to eliminate the excess fat on the cheek and chin, because especially in strong persons the so-called double chin and the sagging chin develop very early. They gradually deform the whole face, making it tired, withered and wrinkled. Wrinkles can only be caused by a weakening of the facial muscles. Weak muscles only due to sluggish blood circulation. Our new "Gesichts-Punkt-Roller" with its soft rubber suction cups removes the excess fat, tightens and strengthens the facial muscles. Your skin becomes fresh, firm and clean in a completely natural way through powerful blood circulation and nutrition. The increased blood circulation and hyperemia lasts for 1 to 1½ hours after application. In this after-effect lies the great success of the "Gesichts-Punkt-Roller." When purchasing, pay strict attention to the name of "Gesichts-Punkt-Roller" with the rubber suction cups. Trademark "dot on the forehead." (Punkt-Roller. Protective mark. Dot on forehead.) Highly magnified group of veins. Detail of the tissue of a withered, wrinkled face. One can clearly see how the veins, compressed by fat, wither and that they cannot sufficiently nourish the tissues of the face as a result of sluggish blood circulation. Group of veins of a well-groomed face. The massage with the "Gesichts-Punkt-Roller" enables the best possible blood circulation, i.e. nourishment of the skin. The innumerable hair-fine blood vessels are stimulated by the massage with the "Gesichts-Punkt-Roller" to intensive activity. Price Mk. 5.— and Mk. 7.50, available in all Punkt-Roller sales offices. L. M. Baginski Fabrik orthopaed. Apparate [Factory of Orthopedic Apparatuses] G.m.b.H., Berlin-Pankow 14, Hiddenseestrasse 10. Metal beds, steel mattresses, children's beds cheap to private. Catalog 96 free. Eisenmoebelfabrik [Iron Furniture Factory] Suhl, (Thuringia.) Largest selection in musical instruments at reduced prices. Wolf & Company, Klingenthal Sa. No. 634. Large catalog free. Order from M. 10.— to postage free. Records M. 1.50 each. Whoever suffers from nasal blushing, contact me with confidence; gladly share a wonderful remedy free of charge and discreetly. Mrs. A. Voss, Hanover I. 36, post office box 299. Shipping the famous Linden and Royala dress, coat and wash rib velvet, silk dress chiffon velvet. Proven black, white and colored dress silks. Pattern, which? 8 days to choose from. Samthaus [Velvet House] Schmidt, Hanover 16. Peru-Tannin-Wasser [Peru Tannin Water] for hair care. Trademark: The Daughters of the Inventor. Year in, year out on the road, you are exposed to the effects of drafts, rain and snow in the train, car, bus, etc. If you are healthy, you do good business, and you can keep yourself healthy if you always make a habit of taking Kaiser's Chest Caramels as a preventive measure. If you have a cough, catarrh, hoarseness, sore throat, this remedy, which has proven itself a million times over for 40 years, will help you safely and quickly. To protect yourself from deception, look for our brand "3 Firs" in pharmacies, drugstores and where posters visible. Bag 40 pfg. Tin 80 pfg. Kaiser's Chest Caramels with the 3 firs. Drawing/illustration: unknown/unsigned.

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Title page or cover of the Modenschau (Eng. title: Fashion Show, subtitle: magazine for home and society) no. 181 for January 1928. Article: Wedekind, Anna P., The School of Daughters (by Anna P. Wedekind-Pariselle, biographical data unknown). Below the article is a photograph with the caption "We all swear by the Lyon pattern!" Four women can be seen holding publications of the Gustav Lyon publishing house (Modenschau, Moderne Toiletten [Modern Dresses], Deutsche Modelle [German Models], Die Mode der eleganten Frau [The Fashion of the Elegant Woman]) in one hand and raising the other hand in the air. The caption reads "The famous actresses: Anni Mewes [1895-1980], Hedwig Wangel [1875-1961], Hilde Hildebrand [1897-1976], Maria Fein [1892-1965]." Photo: Studio Becker & Maass, Berlin, Germany. [Page] 1

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Article: Wedekind, Anna P., The School of Daughters (by Anna P. Wedekind-Pariselle, biographical data unknown). Matching the article text, two photographs are shown with the picture explanations "This is how you learn how clothes and linen are made in the house" and "Baby has many wishes, you must know them all!" Photos: S. Frank (unknown photographer). [Page] 2

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Article: Dahl, Annie, Sporting Pleasures in Winter (by Annie Dahl, unknown author). In the center of the article is a photograph showing a woman in athletic winter dress ready to sled with the caption "Hail to the snow." Photo: Studio Joel Feder, New York City (biographical data unknown). [Page] 3

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Article: Dahl, Annie, Sporting Pleasures in Winter (by Annie Dahl, unknown author). The center of the article presents a photograph showing two women in athletic winter costumes in the snow. The caption reads "This is how to walk comfortably through the snow." Photo: Studio Joel Feder, New York City (biographical data unknown). [Page] 4

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Article: Opitz, Annie, The Demystified Harem (by Annie Opitz, unknown author). The article is accompanied by two photographs with the captions "The Old Turk" and "The Modern Turk." Photos: unknown/unsigned. [Page] 5

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Article (novella): Wiedemann, Gustav, The Death of Salamanca (novella by Gustav Wiedemann, unknown author). The novella is illustrated by two drawings. One has the caption "It was a tall, gaunt man who unlocked the door for me there." Drawings/illustrations: Heinz Raebiger (1903-ca.1955). [Page] 6

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Article (novella): Wiedemann, Gustav, The Death of Salamanca (novella by Gustav Wiedemann, unknown author). Advertising: Distinguished elegance is the external characteristic of the lady. Today, it is a matter of course that the lady uses only quality goods for her wardrobe. This requirement extends to the fabric as well as the color. Whether it is summer or winter, a fabric that has been dyed in an inauthentic manner will always quickly lose its initial captivating beauty in color under the effects of light or repeated washing. Keep this in mind when making your purchases. Whether you need to purchase or renew fabrics and yarns for dresses, table or underwear, furniture covers, pillows, curtains, drapes or decorative fabrics, always take indanthrene colored goods with this trademark for fabrics made of cotton, linen and artificial silk, because they are washfast, lightfast, weatherproof. Where indanthrene-colored textile goods are not available, contact the Indanthren houses in Berlin W9, Steglitz, Charlottenburg, Frankfurt a. M., Hamburg 36, Cologne, Leipzig, Munich, Stuttgart, Vienna VII, Amsterdam. (Indanthren). Photo: unknown/unsigned. [Page] 7

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Article (novella): Wiedemann, Gustav, The Death of Salamanca (novella by Gustav Wiedemann, unknown author); Maria, Carl, The Winter Forest (by Carl Maria [von Weber (?)], 1786-1826). Advertising: NWK Wolle (Norddeutsche Wollkaemmerei & Kammgarnspinnerei [North German Wool Combing & Worsted Spinning Mill] or Nordwolle [North Wool] for short), * since 1741 factory sign. Sternwolle [Star Wool] the good old-fashioned knitting wool. (BEUNDER) Schweisswolle [Sweat Wool] does not shrink and does not felt. 3 Kugel Marke [3 Ball Brand] knitwear. Taubenwolle [Dove Wool] most delicate zephyr wool. Drawing/illustration: unknown/unsigned. [Page] 8

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