Modenschau, Issue #212, August 1930

Fashion illustrations and editorial content from the German fashion magazine Modenschau (English title: Fashion Show, subtitle: Illustrated monthly magazine for home and society) no. 212 for August 1930. Published by Gustav Lyon, Berlin, Germany.

Pages in total: 64 (completely online)

Scan format: 22.9 x 30.7 cm / 9.02 x 12.09 in

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64 Pages

Front page or cover of the German fashion magazine Modenschau (Eng. title: Fashion Show, subtitle: Illustrated monthly magazine for home and society) no. 212 for August 1930. J 5232. Sporty dress of yellow and same color white plaid kasha for young miss. White collar and lapel trim. Belt and bow in black. Fabric usage: about 1.45 m plain, 1.20 m plaid, each 130 cm wide. Pattern size 42. Price Mk. 1.-. J 5233. Youthful dress in napped tweed. The skirt is attached to the jumper at hip height. Side counter pleat or rather box pleat. White collar and lapels. Black suede belt. Fabric usage: about 2.60 m, 130 cm wide. Pattern size 42. Price Mk. 1.-. Publishing company Gustav Lyon, Berlin SO 16 – Delivery for the book trade in Germany Wilhelm Opetz, Leipzig. Title illustration/title drawing: "Ga," Gerhard Georg August Gagelmann or rather Gert Gagelmann (1902-1964).

Article: N. N., If Emergency Brakes Could Tell. Advertisement: "Remember — that only healthy hair remains permanently beautiful — and therefore be especially careful to keep it healthy! You can do nothing better for this than to rinse your hair with Schwarzkopf hair gloss powder after every hair wash. Because this hair astringent will give your hair its natural strength, its natural frizz and its beautiful natural shine. It frees the hair from the alkalis contained in any hair shampoo, which mainly cause the 'aging' of the hair. Even if you wash your hair more often than before, this can never be damaging if you always rinse with hair gloss powder. Hair shine powder comes at no extra charge with every bag of Schwarzkopf Shampoo Extra. Note the packaging type: 'visibly attached to the outside of the bag' — this is how you recognize the original Hair Gloss Powder. Schwarzkopf-Extra makes your hair beautiful, — Hair Gloss Powder keeps it healthy! New! Schwarzkopf Hair Wash 'liquid' (chamomile and tar) bottle for several head washes 50 Pf. Schwarzkopf Shampoo Extra with Hair Shine Powder," photo: unknown/unsigned.

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Title page or cover of the Modenschau (Eng. title: Fashion Show, subtitle: magazine for home and society) no. 212 for August 1930. The large-format photograph shows Marlene Dietrich (1901-1992) who, with her eyes closed, appears to be gently and tenderly kissing the cheek of her smiling daughter Maria Riva (*1924). The caption reads "Marlene Dietrich, who achieved worldwide success in the talkie [or sound feature film, note by M. K.] 'The Blue Angel,' with her little daughter Maria." Photo: Freiherr [Baron] Wolff von Gudenberg (1890-1961). [Page] 1

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Article: Schmidt, F. W., "The Delightful Waiter" (by F. W. Schmidt, unknown author). Drawing/illustration: Ernst Ludwig Kretschmann (1897-1941). [Page] 2

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Article: Redmann, W., Child and Sport (by W. Redmann, unknown author). There are two photographs accompanying the article. The first depicts two young children playing wheelbarrow in a meadow in nature. The lower one shows five young children and an adult playing on the roof of a house. Between the children is a bench. The caption for the lower image reads "Children playing tennis. Even the referee is there." Photos: Claere Sonderhoff (biographical data unknown); Eduard Schlochauer (biographical data unknown). [Page] 3

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J 5352. Simple afternoon dress in patterned wool muslin. Short waist with set-in sleeves; distinctive lingerie trim. The bell skirt is attached to a hip yoke. Fabric usage: about 4.30 m, 80 cm wide. Pattern size 44. Price Mk. 1.-. J 5353. Distinctive evening gown in lattice tulle with short, set-in sleeves. Very loose-fitting bell skirt, elongated at the back, with a lap section attached at hip level. The underdress of colored crepe-satin shows ribbon trim. Fabric usage: 7 m tulle, 1.40 m to the underdress, each 100 cm wide. Pattern size 44. Price Mk. 1.-. J 5354. Beautiful Greek-style evening gown, in milk-white crepe de chine. A silk cord and tassel are attached to the right shoulder and left hip. The skirt panels are worked in a generous bell shape. Blousy waist with asymmetrical neckline. Fabric usage: 5.35 m, 100 cm wide. Pattern size 44. Price Mk. 1.-. Photos: Studio Joel Feder, New York City (biographical data unknown). [Page] 4

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J 5355/56. Smart ensemble of napped fancy wool fabric, worn with a smart blouse (J 5356) of white tricoline. The skirt, widened at the front by a pleat, has a wide buckle belt with trim. The three-quarter length coat has matching lapels. Fabric usage: 3.90 m 130 cm wide; 1.90 m to the blouse 80 cm wide. Pattern size 44. Price Mk. 1.-, to the blouse 75 Pf. J 5357. Elegant tailor-made suit made from covercoat. The knee length jacket is worked with cut effects and slim lapel collar. Sleeves are slit downward and garnished with buttons. Straight skirt; left walking pleat. Fabric usage: 3.20 m 130 cm wide. Pattern size 44. Price M. 1.-. J 5358. Lightweight costume in fancy wool fabric. Jacket with shawl collar and link button is completed by a shoulder cape. Set-in pockets. The skirt has additional parts on the sides. Fabric usage: 3.75 m 130 cm wide. Pattern size 44. Price Mk. 1.-. Photos: Studio Joel Feder, New York City (biographical data unknown). [Page] 5

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Article: Jacoby, Dr. Elfriede, The Work of a Strange Man (by Dr. Elfriede Jacoby, biographical data unknown). There are two photographs accompanying the article. The lower photograph shows the interior of the opulent and elaborate doll's house named Titania's Palace made by Sir Nevile Wilkinson for his daughter Guendolen. The captions read "Sir Nevile Wilkinson [1869-1940], the builder…" and "… of this strangest children's toy of all time." [Page] 6

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Article (rhyme): Malkowsky, Emil Ferdinand, Krause Buys a Car (by Emil Ferdinand Malkowsky, 1880-1967). Drawing/illustration: Hans Ewald Kossatz (1901-1985). [Page] 7

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Article: Fischer, Alfred Joachim, Prominent People Chat About Their Children. A Survey, Organized by Alfred Joachim Fischer (by Alfred Joachim Fischer, 1909-?). The two photographs accompanying the article have the captions "The [German opera and] chamber singer Sigrid Onegin [1889-1943] with her five-year-old son Peter [Peter Penzoldt, later author, 1925-1969]" and "Enrico Rastelli [1896-1931], the juggler unrivaled to this day, with his wife and two daughters." Photo: Studio Binder, Berlin; Atlantic Photo. [Page] 8

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