Modenschau, Issue #231, March 1932

Fashion illustrations and editorial content from the German fashion magazine Modenschau (English title: Fashion Show, subtitle: Illustrated monthly magazine for home and society) no. 231 for March 1932. Published by Gustav Lyon, Berlin, Germany.

Pages in total: 64 (completely online)

Scan format: 22.9 x 30.9 cm / 9.02 x 12.17 in

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Front page or cover of the German fashion magazine Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 231 from March 1932. J 5043. Spring dress in brown printed wool muslin, with beautiful embroidered trim. Fabric usage: about 5.40 m; 0.50 m trim fabric, each 80 cm wide. Transfer pattern, price 80 Rpf. Pattern sizes 42, 44, 46 and 48. Price RM. 1.-. J 5044. Simple dress in light green diagonal wool fabric. Short raglan sleeves overlay the slim sleeves. White silk collar with insert. Fabric usage: about 3.20 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. Publishing company Gustav Lyon, Berlin SO 16 — Delivery for the book trade in Germany Wilhelm Opetz, Leipzig. Title illustration/title drawing: "k", Ernst Ludwig Kretschmann (1897-1941).

Article: N. N., Anecdotes; N. N., Misjudged Inventors and Discoverers.

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Title page or cover of the Modenschau (subtitle: magazine for home and society) no. 231 from March 1932. The cover features a large-format photograph of German theater and film actress Alexandra Molino von Kluck (1911-1934). Von Kluck wears an elegant formal dress and looks into the camera while sitting on the edge of a sofa holding open the August issue of last year's Modenschau. The caption reads "It dresses the chic woman, preferably after the Modenschau. Alexandra Molino of Kluck." Photo: Rose Nicolaier (biographical data unknown). [Page 1]

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Article: Lagerloef, Selma, The Way Between Heaven and Earth (by Selma Ottilia Lovisa Lagerloef, Swedish writer, 1858-1940). [Page] 2

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Article: Fried, Eduard, The Magnificent Garbo (by Eduard Fried, unknown author). There are three photographs accompanying the article. The captions read "Greta Garbo [1905-1990] in the title role of her latest sound film 'Yvonne,'" "Greta Garbo in one of the most beautiful close-ups ever taken of her," and "Below: Greta Garbo and Lewis Stone [1879-1953, actually seen here is Gavin Gordon, 1901-1983] in the successful talkie 'Romance'". Photos: M.G.M. (Metro-Goldwyn-Mayer). [Page] 3

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J 5162. Afternoon dress in light brown crepe de chine with white sequin embroidery in uneven pattern. Fabric usage: about 4.30 m, 100 cm wide. Pattern size 44. Price RM. 1.-. J 5163. Evening dress, consisting of a black georgette skirt and a white crepe satin blouse. Cut division at the skirt. Fabric usage: about 2.40 m to the blouse, 4.50 m to the skirt, each 100 cm wide. Pattern size 44. Price RM. 1.-. J 5164. Smart street suit in a combination of black and white marocain. Interesting waist with wide collar scarf. Fabric usage: about 2 m black, 2.50 m white, each 100 cm wide. Pattern size 44. Price RM. 1.-. Photos: Studio Joel Feder, New York City (biographical data unknown). [Page] 4

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J 5165. Morning dress in patterned jersey with collar and tie in light colored cloth. Flaps with button trim. Fabric usage: about 2.60 m jersey, 130 cm wide. Pattern size 44. Price RM. 1.-. J 5166. Transitional coat in brownish drapella. Novelty lapel collar resting on the original cape parts. Narrow tie belt. Fabric usage: 4.35 m, 130 cm wide. Pattern size 44. Price RM. 1.-. J 5167. Sporty coat in coarse fancy wool fabric. Wide overlapping front parts with wide lapels. Smart sleeves. Fabric usage: about 3.50 m, 130 cm wide. Pattern size 44. Price RM. 1.-. Photos: Atelier Marion or Anny Fuchs, Berlin, respectively (biographical data unknown). [Page] 5

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Article: Jacoby, Dr. Elfriede, The Motley Children (by Dr. Elfriede Jacoby, biographical data unknown). Matching the article are two photographs. The captions read "Mrs. Gertrud van Eyseren [first female radio announcer in Berlin, biographical data unknown, note by M. K.] with a future motley or all in a tumble child, her little daughter" and "'And you, Gisela, playing a futile little girl! Can you do that?' Mrs. van Eyseren distributes the roles of a radio play among the 'Kunterbuntkinder' [Eng. 'Motley Children']." Photos: Studio Jacobi, Berlin (Ruth Jacobi, 1899-1995, and Lotte Jacobi, 1896-1990). [Page] 6

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Article (rhyme): Malkowsky, Emil Ferdinand, New-Build Apartment – Ideal (by Emil Ferdinand Malkowsky, 1880-1967). Drawing/illustration: Hans Ewald Kossatz (1901-1985). [Page] 7

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Article: N. N., Should Employed Women Marry? The three photographs show Henny Porten (German silent film actress, 1890-1960), Ramon Novarro (Mexican-American actor, 1899-1968), and Gustav Diessl (Austrian actor, 1899-1948). Photos: Porten Film; M.G.M. (Metro-Goldwyn-Mayer). [Page] 8

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Article: N. N., Modern Women's Professions. The Garden World and its Professions (garden assistant, certified garden assistant, head gardener, female horticultural technician). Advertisement: "I wouldn't be afraid to live to be 100 years old… if I only knew how to keep my skin fresh and youthful. The skin of a 17-year-old girl is so fresh and delicate because she is not 17 years old, but 8 weeks. — The reason is very simple: Just as hair and fingernails are constantly wearing down and constantly growing back, skin is also constantly rebuilding itself at a youthful age. However, this 'freshness maintenance process' decreases after the age of 20. As a result, the skin loses its youthful character, much to the chagrin of every woman. Considering the importance of beautiful skin for women, it is not surprising that efforts have been made for thousands of years to keep the skin young. But a definitive success was not achieved until the sixteen years of intensive work of the dermatologist Dr. Kapp. He did not try to keep old skin young, but to replace old skin with young skin, i.e. to follow the path that nature itself follows until the age of 20. Dr. Kapp found in the immune body 'W-5' the biological component that causes the rebuilding of the skin in the human body. Now, if 'W-5' is made available to the human body at any age, the rebuilding of the skin takes place as in youthful years. Dr. Kapp's discovery has been praised in many scientific and medical journals in recent years, and thousands of women who have experienced skin rejuvenation through 'W-5' themselves have expressed their enthusiasm. So, if you want to recapture the beautiful, delicate skin of your young-girl days, all you need to do is to undergo 'W-5' treatment. For this purpose, you only need to take the 'W-5' dragees, which you can get in any pharmacy. W-5 DRAGEES. The immune body for skin regeneration. New skin instead of skin care. Price: 1 original box of W-5 dragees RM 9.80. […] 15,000 samples for free! Against sending in the voucher below we will send you a sample for trial purposes including literature free of charge against 30 Pf. stamp postage. (We do not send unsolicited cash on delivery shipments). Free voucher. Dr. Ballowitz & Co. chem.-pharm. Factory, Berlin-Pankow 147. Request a sample of W-5 coated tablets including literature free of charge (30 Pfg. postage enclosed). Mrs., Ms., Mr.___ City___ Street___", photo: unknown/unsigned. [Page] 9

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Article: N. N., Modern Women's Professions. The Gardening World and its Professions (female horticultural technician, female horticultural inspector, female botanist, female horticultural teacher for technical schools, female school garden teacher). The caption of the photograph shown reads "Snapshot in a Berlin Gardening School." Photo: Delia. Advertising: "SCHERK. Berlin ◦ New York ◦ Vienna. Scherk facial cotton specially prepared cotton flakes for facial care. Yes, my complexion also gives me pleasure, but it was not like that in the past. First had to make the great discovery: Scherk Face Water! That helped. Regularly, especially in the morning and evening, I rub my face with it. Genuine only in original bottles labeled Scherk. (For complexion care. Against blackheads and impure skin. For gentlemen excellent after shaving). Scherk Face Water", drawing/illustration: Dettmar (unknown illustrator); "Great price cut! Cheap bohemian bed feathers! 1 pound gray, good, tattered bed feathers 60 pfg., better quality 80 pfg., half-white, fluffy, M 1.-, 1.20, white, fluffy, tattered M 1.50, 1.90, 2.50, fine, tattered half-fluffy dominion feathers M 3.-, 4.-, 5.-. Gray half fluffy M. 1.75; down feathers half white M 3.-, down feathers white M 6.-, high fine M 8.50, 10.-, pluck feathers, untattered, mixed with down feathers, half white M 1.35, white M 1.95, white very fine down pluck feathers M 2.25, 3.25, 4.25. Samples and price list free. Various of any quantity duty free against cash on delivery. From 10 pounds also postage free. Non-fitting will be exchanged or money back. S. Benisch in Prague XII, America ulice No. 758, Bohemia, Czechoslovakia"; "'Let there be fat men around me…' said Julius Caesar. That was not praise; he wanted comfortable, indifferent employees. Superfluous fat makes sluggish to everything. Therefore, keep youthful slenderness and freshness. Drink Dr. Ernst Richter's Breakfast Herbal Tea. It makes you slim and elastic, revives the blood and increases your performance. Package Mk. 1.80, cure package (6-fold content) Mk. 9.-, extra strong Mk. 2.25 and Mk. 11.25. In pharmacies and drugstores. Dr. RICHTER'S BREAKFAST HERBAL TEA, "Hermes" Factory of pharmaceutical cosmetic preparations, Munich 70, Guellstrasse 7, Germany." [Page] 10

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Article: Lagerloef, Selma, The Way Between Heaven and Earth (by Selma Ottilia Lovisa Lagerloef, Swedish writer, 1858-1940). Advertising: "Between body and dress only the Venus lingerie… for it is only the right underwear that brings out the line of your dress to the full, and so lifts the impression of your outer appearance. Venus… and its durability makes it more affordable, because it is patented by the process only by us: MARATTI MESH. Panties from RM 1.75 to. SIGMUND GOERITZ A.-G., CHEMNITZ, BERLIN, LUEBBEN", drawing/illustration and photo: "MLIGF" (unknown); "Spring is coming! … and in all dresses only Kleinert's Armblaetter [Eng. dress shields]. Each pair with a written guarantee for your dress… this guarantee certificate gives you full security, because we will replace any damage caused by sweat if our bracelets are used correctly. … available everywhere from 1 mark. Kleinert's guarantee really protects you! Kleinert's Sales Office, BERLIN W8, FRIEDRICHSTRASSE 60", drawing/illustration: "ML" (unknown). [Page] 11

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Article: Lagerloef, Selma, The Way Between Heaven and Earth (by Selma Ottilia Lovisa Lagerloef, Swedish writer, 1858-1940). The photograph shown has the caption "Thrush blare! Rain! Sun! Bud bursting! — Spring delight!" Photo: Lohmann (unknown photographer). Advertising: "The old maid. 'Irma, I want to get married if I have to,' Kurt Winter said to his sister with a sad look, 'but does it have to be a friend of yours who is already 41 years old? Don't you have a younger one for your nice brother? I am with my 45 as a man still in the best years. Why should I marry an old maid that no one has ever wanted?' […] "You can do that yourself. The Marylan cream — over 23,000 notarized letters of recognition confirm this — is a real beauty remedy. Just make the attempt, which costs nothing. You put a free receipt in an open envelope, which you stamp with 4 pfennigs. On the back you write your address, that's all. Then you will receive, free of charge and postage, a sample of Marylan cream and an instructive booklet on wise beauty care.' 'Please order for me right away, too,' Kurt said, giving Helene an amorous look that Irma didn't notice because she was already busily writing. (No foreign shipping.) Free order form: To Marylan Distribution, Berlin 171, Friedrichstrasse 24, Germany. Please send me, completely free of charge and postage paid, a sample of Marylan cream and the instructive beauty booklet with illustrations." [Page] 12

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Article: Lagerloef, Selma, The Way Between Heaven and Earth (by Selma Ottilia Lovisa Lagerloef, Swedish writer, 1858-1940). Advertising: "Easter is approaching! The festive joy increases, who connects his Easter greeting with a meaningful attention. STOLLWERCK [sweets and chocolate, note by M. K.]"; "STOLLWERCK precious gold. Something new! Tart, creamy, almond milk. Our new chocolate bar series 'Edelgold' represents a particularly happy combination of the pure nature of fine cocoa with the factory's art of refinement. 'Edelgold' is the chocolate of a large and tasteful clientele. 60 Pfg. STOLWERCK", photo: unsigned/unknown, drawing/illustration: unknown/unsigned. [Page] 13

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Article: N. N., Protection Against Colds; Fried, Eduard, The Magnificent Garbo (by Eduard Fried, unknown author). Advertising: "… like wax, so easily can your body be shaped by SIRENAL THE RADIO-ACTIVE SLIMMING REMEDY. SIRENAL removes excess fat deposits in a few days from any part of the body you want. Do you want to have slim hips? Do you want to get rid of your double chin? Do you want to have beautifully shaped legs, thighs and ankles? Do you want to lose those ugly fat pads on your chest and neck? In short, do you want the elegant slim body line of the lady of the world? A few minutes of daily application of this absolutely harmless creamy slimming aid will eliminate any excess fat. The radioactivity accelerates the fat losing process. It achieves better blood circulation and firming of the treated tissues, eliminates harmful body waste products and prevents new fat accumulation. PURELY EXTERNAL APPLICATION! NO DIET! In each pack a GUARANTEE, available in all relevant perfumery stores and pharmacies. NORMAL PACK RM. 3,90, CURE PACK RM. 6,75. On request direct delivery by depot: A. Bornstein, Berlin W 62, Kalckreuthstr. 15. Postal check: Berlin 344 40", drawing/illustration: unknown/unsigned; "To protect against sore throat and colds – Panflavin pastilles from Bayer"; "What happens when you wash your hair our way… Try Palmolive shampoo. It's interesting how your hair changes already after the first head wash, you won't have to complain about brittle, dry hair. Our new head wash powder preserves hair and scalp as much natural fat as their health requires. That's because Palmolive shampoo — just like genuine Palmolive soap — is made from olive, palm and coconut oils. And just as the soap nourishes and beautifies your complexion, the shampoo makes your hair silky soft, shiny and fragrant. NOW PALMOLIVE SHAMPOO 25 Rpf. GERMAN PRODUCT", photo: unknown/unsigned. [Page] 14

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Article: S., H. (Chief Tax Clerk), Tax Questions of the Housewife (by H. S., an unknown Berlin tax clerk and expert). Advertising: Self-advertisement of the publishing company Gustav Lyon, Berlin SO 16 "Your husband, dear reader, is certainly pleased with an always homey well-kept household. As a wise wife and housewife, you certainly consider this. Especially since your 'Modenschau' strives to give you suggestions in all things domestic. But please also take note of the advertisements in each issue. They contain hints and suggestions that can be useful to you and save you time and money. So also the advertisements are worth reading. You will notice it very soon!"; "WITH PALMIN YOU EAT RIGHT…! 'You wonder that I am in such good shape? Well my dear — it's because of the food! Do as I do: follow the advice of the sports doctor and have everything prepared with Palmin. Then everything will be much better for you, and you will also eat sensibly, because Palmin has a high nutritional value'. Dr. Schlinck's Palmin, the pure smooth vegetable fat. SO MUCH NUTRITIONAL VALUE AND ONLY 63 Pfennigs A Pound. In calorie content, Palmin surpasses the major foods. Eggs 1,560, meat 3,860, butter 7,600, palmin 9,060 calories per kg", drawing/illustration: unknown/unsigned. [Page] 15

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Article: N. N., Should Employed Women Marry?; Malkowsky, Emil Ferdinand, Easter Message (by Emil Ferdinand Malkowsky, 1880-1967). Drawing/illustration: unsigned (probably Hans Ewald Kossatz, 1901-1985). Advertising: "Your complexion is too precious to experiment! Avoid lengthy or even dangerous beauty treatments, untried concoctions and ointments – use the simplest and most natural skin care product: Creme Mouson. Trust in Creme Mouson, rely on its perfect effect – there is nothing better in the whole world. Devote a few minutes a day to Creme Mouson skin care. You will soon cause the delight of those around you because of your soft, clean skin and well-groomed hands. CREME MOUSON. Creme Mouson soap contains Creme Mouson!", photo model: Renate Mueller (German film actress, 1906-1937), photo: "Yva", Else Ernestine Neulaender-Simon (1900-1942); "Guetermann's Sewing Silk," drawing/illustration: unknown/unsigned; "Depilatory Crystal! 'Novelty'. … eliminates unwanted hair growth on any part of the body in 2 minutes. The instant, pleasant, painless elimination of hair is nothing short of amazing. — While with previous methods the hair growth unfortunately became stronger and stronger, the 'Depilatory Crystal' systematically makes the sporadically regrowing hairs thin as a breath, light and colorless, until they are completely gone. The price of the 'Depilatory Crystal', including accessories, is M 3.80. It can be sent by post immediately in small packages from 'Eta' chemical-technical Factory G. m. b. H., Berlin-Pankow 148, Borkumstrasse 2, Germany." [Page] 16

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Article: K., A., Fashion Report (translated from French by A. K., unknown author). J 5045. Youthful ensemble: skirt and bolero jacket of black georgette, blouse of white georgette. The neckline trim is evenly shirred several times. Fabric usage: about 3.30 m black, 2.25 m white, each 100 cm wide. Pattern size 44. Price RM. 1.-. Photo: Studio Joel Feder, New York City (biographical data unknown). [Page 17]

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J 5046. Youthful dress made of medium colored wool fabric. A pleated worked-on skirt part complements the tight skirt. In the neckline white silk trim. Fabric usage: about 3.50 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5047. Morning dress in brown wool fabric. The distinctive trimmings and the pocket flaps are composed of beige and red cloth and finish with serrations. Fabric usage: about 2.40 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5048. Snappy morning dress in wine-red, finely striped jersey. The waist is vest-like and finished with a light insert. Moderately wide skirt with hip yoke divisions. Fabric usage: about 3.20 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5049. Sporty dress of dark green wool crepe with cut divisions arranged in yoke form at the waist and dissolving into pleats at the skirt. Dressy trim of white and green silk. Fabric usage: about 3.35 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. For pattern sales offices see page 52. [Page] 18

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J 5050. Transitional dress in navy blue wool fabric with rich quilting. Silk collar, buttons and belt buckle in white. Skirt with front pleat group. Fabric usage: about 3.25 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5051. Smart morning dress in patterned tweed. At the skirt front and back inserted pleated parts. The white silk trim has narrow panels accented by black piping. Fabric usage: about 2.30 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5052. Simple morning dress in dark, striped wool fabric with distinctive cut effects marked by red buttons. The matching wide belt shows seams in white. Fabric usage: about 2.85 m, 130 cm wide. Pattern size 44 and 48. RM. 1.-. J 5053. Transitional dress in light green wool fabric. Waist with zigzag effect and pretty garnish of pleated white georgette. Novelty patent leather belt. Fabric usage: about 2.75 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. [Page] 19

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J 5054. Youthful afternoon dress in reddish wool georgette. Collar and sleeve trimmings have narrow pleated flounces. Bell skirt with hip yoke. Wide black patent belt. Fabric usage: about 3.40 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5055. Simple dress in diagonally striped jersey. The skirt, widened by pleats, has a double lap. White silk is used for the insert with collar and jabots and for the cuffs. Fabric usage: about 3.85 m, 130 cm wide, 0.65 m silk, 100 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5056. Simple afternoon dress in green wool fabric, garnished with black patent braid. Skirt with asymmetrical divisions and pleats. Black patent leather belt. Fabric usage: about 2,70 m, 130 cm wide. Pattern sizes 44 and 48. Price RM. 1.-. J 5057. Simple dress of medium colored tweed. The waist is attached to a yoke and has a light collar and matching sleeve extensions. Smooth skirt with incorporated pleated parts. Fabric usage: about 3 m, 130 cm wide. Pattern size 42 and 46. Price RM. 1.-. [Page] 20

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For older and stronger ladies. J 5058. Afternoon dress in brown crepe romain, for older and stronger ladies. The ecru-colored lace trim is edged with batiste. Skirt with incorporated pleated part. Fabric usage: about 3.90 m, 100 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5059. Elegant silk coat for older and stronger ladies. The bell-shaped coat parts show distinctive cut effects. Sleeves with cuffs. Fabric usage: about 5 m, 100 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5060. Costume in gray wool fabric for older and stronger ladies. Jacket divided in front and back. Skirt with harmonizing pleats. High cuffs on the sleeves. Fabric usage: about 4.30 m, 130 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5061. Afternoon dress in foulard for older and stronger ladies. The lower skirt part, the sleeve flounces and the jabot parts resting on the front parts have a bell-shaped cut. Narrow fitting sleeves. Fabric usage: about 6.15 m, 80 cm wide. Pattern size 46 and 50. Price RM. 1.-. [Page] 21

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J 5062. Coat in striped wool fabric with back yoke and protruding pockets. Fancy finished sleeves. Lapel with interesting striped arrangement. Fabric usage: about 3.60 m, 130 cm wide. Pattern size 40 and 44. Price RM. 1.-. J 5063. Sporty coat in raglan cut, can also be worn open. The back turns into a pleat under the lengthwise division. Large pockets. Fabric usage: about 3.60 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5064. Elegant coat in navy blue wool fabric with distinctive piping and trim. White fur collar. Front pieces can be held over each other with button and loop. Fabric usage: about 4.20 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5065. Practical coat in patterned wool fabric with rich facing garnish. A pleat gives the back more width. Narrow patent leather belt. Fabric usage: about 4 m, 130 cm wide. Pattern size 42 and 46. Price RM. 1.-. For pattern orders, please write numbers and enclosed letters clearly! [Page] 22

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J 5066. Sporty costume made of fawn brown diagonal wool fabric, which is well accentuated by the different arrangement of the fabric. Original cuff parts. Fabric usage: about 3.75 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5067. Distinctive transitional costume; the jacket is made of burgundy, the skirt of wool fabric of the same shade, patterned in white. The large collar is unbuttoned at the front. Fabric usage: about 2.10 m plain, 1.80 m patterned, each 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5068. Smart costume made of wool fabric. The red and blue checked skirt has suspenders with epaulettes. Navy blue jacket with three-quarter length sleeves complemented by plaid material. Fabric usage: about 1.60 m plain, 2.10 m plaid, each 130 cm wide. Pattern sizes 42 and 46. Price RM. 1.-. J 5069. Chic costume in cobalt blue sinellic. The vest-like jacket is of characteristic touch and is held together by a fabric belt. Fabric usage: about 3 m, 130 cm wide, 0.65 m trim fabric, 100 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5070. Dressy blouse in white or pale colored crepe lavable or rather wash crepe. Hemstitching and seaming as garnish. Fabric usage: about 2 m, 100 cm wide. Pattern size 42, 44, 46 and 48. Price 75 Rpf. [Page] 23

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J 5071. Afternoon coat in medium blue wool marocain, garnished with pleats or ruching at the collar and small over-sleeves. In the back tucks and godets. Fabric usage: about 4.20 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5072. Smart coat in chocolate brown wool crepe de chine. Flat bell flounce in front and back, resting on the double sleeves at the same time. Fabric usage: about 4 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5073. Transitional coat in black wool fabric. The model is finished with longitudinal seams and an attached shaped panel; the latter gives a bolero effect. Fabric usage: about 3.85 m, 1.30 cm wide. Pattern size 42 and 46. Price RM. 1.-. J 5074. Chic coat in black flamenga. Shoulder collar and sleeves are edged with a pleated flounce. The lower part of the model is extended by bell-shaped panels. Fabric usage: about 4.10 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. [Page] 24

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J 5075. Afternoon dress in light blue crepe romain. The yoke and sleeves are embroidered with white beads in the pattern. A white pearl buckle holds the front drape. Fabric usage: about 5.25 m, 100 cm wide. Transfer pattern, 80 Rpf. Pattern sizes 44 and 48. Price RM 1.-. J 5076. Youthful afternoon dress in brown marocain. The bell skirt is garnished with a round-cut flounce. Bell cut shoulder collar. Sleeve flounces and belt buckles in green. Fabric usage: about 5.30 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5077. Summer afternoon dress in light-ground printed crepe de chine. Black silk is used for the collar, neckline trim, bows and belt. Fabric usage: about 5.30 m, 100 cm wide. Pattern size 42 and 46. Price RM 1.-. J 5078. Afternoon dress made of wood brown and yellow marocain. The latter makes the waist and upper sleeve parts. Hemstitching at the divisions. Yellow tie belt. Fabric usage: about 3.40 m brown, 1.40 m yellow, each 100 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 24a]

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J 5079. Elegant evening dress in yellow crepe georgette, richly garnished with ruching or rather pleated frills of the same material. The slim shawl collar of the waist crossed in front also finishes with a pleated ruffle. Wide belt tied in the back. Fabric usage: about 6.40 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5080. Evening dress in blue-colored lace fabric used for the short bolero and bell-shaped hip flounce. Long, slightly draped waist. Fabric usage: about 6.20 m silk, 100 cm wide, 1.50 m lace fabric, 90 cm wide. Pattern sizes 42, 44, 46 and 48. Price RM 1.-. J 5081. Youthful evening dress in patterned pink crepe de chine with puff sleeves. The long, slightly draped waist is attached to a wide bell skirt. The narrow lap flounce rises in the back to the waist and ends under a bow. Fabric usage: about 5.10 m, 100 cm wide. Pattern size 42 and 46. Price RM 1.-. J 5082. The evening dress of blue-colored patterned faille is worn with a short velour chiffon jacket, the sleeves of which are trimmed with fur. The cascading skirt flounces rise in the back to the waist line. Fabric usage: about 6.30 m faille, 1.65 m velour chiffon, each 100 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 24b]

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J 5083. Misses dress in a combination of brown and red marocain. The latter gives the yoke and the upper sleeve part, the base of which is emphasized by a loose-fitting jagged panel. Fabric usage: about 3.50 m brown, 1 m red, each 100 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5084. Misses dress in bright red, light-weighted wool fabric. A protruding trim marks the jagged attachment line of the skirt. The sleeve and the white silk collar are also garnished with narrow facings. Fabric usage: about 2.35 m, 130 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5085. Misses dress made of striped wool fabric, worked in different arrangement of stripes. At the neckline and sleeves pique trim. Fabric usage: about 2.70 m, 130 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5086. Dress in navy blue marocaine for the young miss. Long fitted waist with a white pique vestee and same trimmings. The skirt shows pleated panels in front and back. Fabric usage: about 4 m, 100 cm wide; 0.50 m pique, 80 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5087. Sporty dress for the young miss. A matching tartan blouse is worn under the suspender skirt of red wool fabric, with a white pique trim. Belt and bow in black. Fabric usage: about 2 m plain, 130 cm wide; 1.20 m plaid, 95 cm wide. Pattern for 14 to 16 years, price RM. 1.-. For pattern outlets see page 52. [Page] 25

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J 5088. Snappy misses coat made of bright striped wool fabric, which is processed crosswise for the pockets. The model is divided lengthwise at the front and back. Fabric usage: about 2.75 m, 130 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5089. Misses coat in dark green cloth. The collar, lapels and cut effects reaching the sleeves are accented by quilted lines. In the back an unbuttoned belt. Fabric usage: about 3.40 m, 130 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5090. Sporty coat in figured woolen fabric for the young miss. The side flap-like cut divisions have pockets inserted. Leather trim on the raised collar. Fabric usage: about 3.65 m, 130 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5091. Costume in dark fancy wool fabric for the young miss. The belted jacket is finished with a lapel collar and inset pockets. The skirt has pleats inserted at the sides. Fabric usage: about 3 m, 130 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. J 5092. Sporty coat in medium blue woolen fabric for the young miss. The scarf-like extended collar, sleeve panels and narrow belt are made of plaid material. Fabric usage: about 2.45 m, 130 cm wide. Pattern for 14 to 16 years. Price RM. 1.-. When ordering pattern, please write numbers and enclosed letters clearly! [Page] 26

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J 5093. Afternoon dress in brown wool fabric garnished with red wool lace. Distinctive sleeve puffs, which show incorporated lace parts. Fabric usage: about 3.30 m, 130 cm wide, 0.75 m wool lace, 90 cm wide. Pattern size 42, 44, 46 and 48. Price RM 1.-. J 5094. Afternoon dress in light green crepe romain. The front part has a reverse-like trim. Neckline trim in white. Fabric usage: about 4 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5095. Afternoon dress in reseda green marocain. The skirt has godets worked into it. Sleeves with facings. Fitted waist and divided yoke-like front. Yellow lace collar. Fabric usage: about 3.45 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5096. Elegant afternoon dress in medium blue diagonally striped silk. The waist is tapered to the bell skirt widened by pleats. Fabric usage: about 4.20 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 26a]

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J 5097. Smart dress in brown wool bouclé, completed to an ensemble by the jacket J 5100. Waist and sleeves are trimmed. Skirt with incorporated godets. Fabric usage: about 3.45 m, 130 cm wide. Pattern size 42 and 46. Price RM 1.-. J 5098. Youthful dress in red and white patterned jersey, matching the diagonally striped coat J 5099. Red crepe de chine is used for the insert and lower sleeves. Skirt with pleats. Fabric usage: about 2.75 m, 130 cm wide, 0.75 m trim fabric, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5099. Sports coat in red patterned diagonal wool fabric with wide lapel collar. Brisk sleeves, narrowed and cuffed at the bottom. Completed by the dress J 5098 to an ensemble. Fabric usage: about 3.40 m, 130 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 26b]

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J 5100. Jacket in brown wool bouclé with short sleeves. Flaps buttoned crosswise under the shawl collar as closure. The jacket forms an ensemble with the dress J 5097. Fabric usage: about 1.30 m, 130 cm wide. Pattern size 42 and 46. Price 75 Rpf. J 5101. Practical dress made of plaid tweed. The skirt shows pleated parts. Insert and lapels in white, edged with red material. Red decorative buttons, black leather belt. Fabric usage: about 3 m, 130 cm wide; 0.60 m trim fabric, 100 cm wide. Pattern size 40 and 44. Price RM 1.-. J 5102. The coat of diagonally striped wool fabric, with green cloth trim, forms an ensemble with dress J 5103. The side pockets are composed of facings. Fabric usage: about 3.30 m, 0.65 m trim fabric, each 130 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5103. Visiting dress in green bouclé, completed to an ensemble by coat J 5102. Insert and cuffs are made of patterned silk. Pleats give the skirt sufficient width. Fabric usage: about 3.50 m, 130 cm wide; 0.60 m trim fabric, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 26c]

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J 5104. Visiting dress in turquoise marocain. The collar is formed from ecru-colored lace flounces, matching the lace cuffs. Fabric usage: about 4.20 m, 100 cm wide. Pattern sizes 42 and 46. Price RM 1.-. J 5105. Visiting dress in brownish diagonally ribbed silk. The collar of pink crepe de chine is underlaid with white material. The skirt has a double peplum. Fabric usage: about 4.40 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5106. Tea dress in lavender blue crepe de chine. The moderately wide skirt has a fan pleat worked into it. Folded draped collar. Fabric usage: about 4.20 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5107. Afternoon dress in nubby wool georgette. Fan pleats are incorporated at the side skirt panels. Fancy, pleated collar of white crepe de chine. Fabric usage: about 3 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM 1.-. [Page 26d]

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J 5108. School dress in navy blue cheviot with white trim for girls 6 to 10 years. Fabric usage: about 1.70 m, 130 cm wide. Pattern, price 75 Rpf. R 408. Suit of figured wool fabric with white pique trim. The panty is buttoned on the blouse. Fabric usage: about 1.35 m, 140 cm wide. Pattern for boys from 4 to 8 years. Price 75 Rpf. R 382. Sailor suit in navy blue wool fabric. At the blue twill collar white ribbon. Anchor. Fabric usage: about 1.35 m, 130 cm wide. Transfer pattern R 386, price 20 Rpf. Pattern for boys from 6 to 14 years. Price 75 Rpf. J 5109. Simple dress in printed wool muslin for girls 8 to 12 years. Front cut effects and pleated parts. Facings and leather belt in white. Fabric usage: about 2.65 m, 80 a wide. Pattern, price 75 Rpf. J 5110. Practical dress in brown wool fabric for the bodice skirt and red wool fabric for the under blouse. White collar. Fabric usage: about 1.75 m brown, 0.85 m red, each 100 cm wide. Pattern for girls 4 to 8 years, price 75 Rpf. J 5111. Hanger in light ground tartan for girls 2 to 6 years. Collar and cuffs in silk. Fabric usage: about 2.40 m, 100 cm wide. Pattern for 2 to 4 years 40 Rpf. for 4 to 6 years 75 Rpf. J 5112. Wool crepe dress for girls 12 to 16 years. Fashion-colored georgette trim with contrasting decorative stitches. Fabric usage: about 3.10 m, 130 cm wide. Pattern for 12 to 14 years 75 Rpf, for 14 to 16 years RM. 1.-. J 5113. Dress in navy blue wool fabric for girls aged 6 to 10 years. Yoke and lapels are crocheted. Pleated skirt. Fabric usage: about 2.40 m, 100 cm wide. Pattern, price 75 Rpf. [Page] 27

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J 5114. Little coat made of medium colored cloth for girls aged 2 to 6 years. There are bright jagged trims on the pocket openings and on the scarf. Fabric usage: about 1.55 m, 130 cm wide. Pattern for 2 to 4 years. Price 40 Rpf., for 4 to 6 years 75 Rpf. J 5115. Little coat of pink cloth for girls aged 2 to 6. A pleated flounce trims the shoulder collar. White ribbon bow for the closure. Fabric usage: about 1.75 m, 130 cm wide. Pattern for 2 to 4 years 90 Rpf., for 4 to 6 years 75 Rpf. J 5116. Costume in navy blue wool fabric for girls aged 8 to 12 years. Pleated skirt. Jacket with gold buttons. Fabric usage: about 3.50 m, 100 cm wide. Pattern, price 75 Rpf. R 446. Sailor coat in navy blue cloth with gold buttons and badge on left sleeve. Fabric usage: about 1.50 m cloth, 130 cm wide. Pattern for boys from 4 to 8 years, price 75 Rpf. R 441. Sports coat in camel hair fabric for boys aged 10 to 14 years. Sleeves and back are divided. Slanted pockets. Fabric usage: about 2.15 m camel hair fabric, 140 cm wide. Pattern, price 75 Rpf. J 5117. Practical coat of patterned wool fabric for girls 10 to 14 years. For the side parts the material is worked diagonally. Fabric usage: about 2.25 m, 130 cm wide. Pattern, price 75 Rpf. J 5118. Coat of light red cloth for girls 6 to 10 years. Wide raglan shape with lapel collar. Fabric usage: about 1.80 m, 130 cm wide. Pattern, price 75 Rpf. [Page] 28

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J 5119. Afternoon dress in brown figured silk with novelty sleeves that are puffed at the top. A bell-shaped lap flounce finishes the tight-fitting waist. Very wide, split bell skirt. Fabric usage: about 5.50 m, 100 cm wide. Pattern sizes 44 and 48. Price RM 1.-. J 5120. Elegant afternoon dress in georgette and lace fabric in the same tone. The skirt is composed of individual panels that widen bell-like at the bottom. Novelty raglan sleeves. Fabric usage: about 4.20 m georgette, 100 cm wide, 1.60 m lace fabric, 90 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5121. The short-sleeved afternoon dress of green crepe satin has narrow bell-shaped flounces worked onto it. The front hip yoke is cut in conjunction with the narrow front panel. Fabric usage: about 6.65 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5122. Made of silver-grey crepe de chine, this afternoon dress has a princess-like cut and is slightly draped at waist level. Patterned georgette is used for the snappy tied collar and sleeve garnish. Fabric usage: about 4.50 m crepe de chine, 0.80 m georgette, each 100 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 28a]

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J 5123. Afternoon dress composed of light blue and blue and white striped crepe de chine. The skirt has a diagonal hip yoke at the back. Fabric usage: about 2.75 m plain, 0.65 m striped, each 100 cm wide. Pattern size 44 and 46. Price RM 1.-. J 5124. Afternoon dress in reseda green crepe romain. Colorful material is used for the lower sleeve sections and the slightly draped collar. Bell skirt with tunic. Fabric usage: about 3.75 m, 1 m trim fabric, each 100 cm wide. Pattern sizes 42, 44, 46 and 48. Price RM 1.-. J 5125. Visiting dress composed of fashion-colored and brown wool fabric. The latter gives the jagged waist part. The collar and sleeve flounces are bell-shaped. Fabric usage: about 2.85 m, 130 cm wide. Pattern size 44 and 48. Price RM 1.-. J 5126. Spring dress in blue-grey and tomato-red marocain crepe. The bolero jacket has the narrow belt parts cut at the sides. The bell skirt is widened by pleats in the front. Fabric usage: about 4 m gray, 1.80 m red, each 100 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 28b]

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For stronger ladies. J 5127. Afternoon dress in black and white patterned silk for stronger ladies. At the neckline distinctive trimming of white georgette. The hip yoke division of the bell skirt is marked by a flounce. Fabric usage: about 4.30 m, 0.50 m trim fabric, each 100 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5128. Coat dress in brown diagonally striped wool fabric, garnished with loops at the shawl collar and sleeves. The beltless shape, widened by pleats, is very advantageous for stronger ladies. Fabric usage: about 3.65 m, 130 cm wide; 0.50 m trim fabric, 100 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5129. Distinguished tea dress in black and white crepe satin, suitable for stronger ladies. Waist and bell skirt are effectively divided. The narrow collar falls out on the right side like a scarf. Slim sleeves. Fabric usage: about 4.50 m, 0.60 m trim fabric, each 100 cm wide. Pattern size 46 and 50. Price RM. 1.-. For pattern outlets see page 52. [Page] 29

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For stronger ladies. J 5130. Afternoon dress in purple marocain for stronger ladies. Darker soutache is worked up in dense rows as garnish. Dressy light silk scarf, pulled through incisions. Fabric usage: about 4.20 m, 0.50 m trim fabric, each 100 cm wide. Pattern size 40 and 50. Price RM. 1.-. J 5131. Simple dress in green patterned wool fabric with vest and cuffs in white poplin. Dressy shape for stronger ladies. Pleats give the skirt sufficient width. Fabric usage: about 3 m, 130 cm wide; 0.80 m trim fabric, 100 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5132. Afternoon dress in medium colored flamenga for stronger ladies. The waist is trimmed with a white silk insert at the front and back. The jabot parts show lace edging, matching the trimmings of the slim sleeves. Fabric usage: about 4.80 m, 0.65 m trim fabric, each 100 cm wide. Pattern size 46 and 50. Price RM. 1.-. [Page] 30

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For stronger ladies. J 5133. Transitional coat in dark brown patterned wool fabric for stronger ladies. The wide lapel collar and the overlapping sleeves are finished with scalloped trim, for which fashion-colored material is processed. Fabric usage: about 3.75 m, 130 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5134. Spring coat in navy blue wool georgette with interesting cut effects merging into pleats. The model with light fur collar is suitable for stronger ladies. Fabric usage: about 4.30 m, 130 cm wide. Pattern size 46 and 50. Price RM. 1.-. J 5135. Elegant coat in black wool marocaine. Narrow ruffles of the same material make the garnish of the lapel collar and sleeves. Straight, advantageous shape for stronger ladies. Fabric usage: about 4 m, 130 cm wide. Pattern size 46 and 50. Price RM. 1.-. For pattern orders, please write numbers and enclosed letters clearly! [Page] 31

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J 5136. Vest blouse made of lightweight wool fabric. A belt buttoned on the side holds the width of the back together. Fabric usage: about 1.50 m, 130 cm wide. Pattern sizes 44 and 48. Price 75 Rpf. J 5137. Lap blouse of white crepe de chine with variegated satin stitch embroidery. Fabric usage: about 2.30 m, 100 cm wide. Transfer pattern, price 80 Rpf. Pattern size 44 and 48. Price 75 Rpf. J 5138. Blouse in embroidered organdy with raglan sleeves. The high cuffs are buttoned. Plain neckline flounce. Fabric usage: about 2 m, 80 cm wide. Pattern sizes 44 and 48. Price 75 Rpf. J 5139. Bodice skirt of patterned tweed with front pleat group. Leather belt. Fabric usage: about 2.40 m, 130 cm wide. Pattern size 44 and 48. Price 75 Rpf. J 5140. Elegant vest of green cloth. Fabric usage: about 1.25 m, 130 cm wide. Pattern size 44 and 48. Price 40 Rpf. J 5141. Blouse skirt of light-colored cloth. Very low hip yoke with cut front panel. Fabric usage: about 1.75 m, 130 cm wide. Pattern sizes 44 and 48. Price 75 Rpf. J 5142. Blouse skirt in nubby wool fabric. A pleated fabric insert complements the front panel cut to the hip yoke. Fabric usage: about 1.85 m, 130 cm wide. Pattern sizes 44 and 48. Price 75 Rpf. [Page] 32

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J 5143. Mourning dress in plaid wool fabric. Simple shape with longitudinal divisions and distinctive sleeve that is slightly puffed over the narrow cuff. Solid color trim at the collar. Fabric usage: about 3.10 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5144/45. Mourning ensemble made of diagonal wool fabric used for the three-quarter length coat garnished with velvet more boldly striped. Simple dress with vest and trimmings in crepe de chine. Fabric usage: about 2.50 m to the dress, 3.35 m to the coat, each 130 cm wide. Pattern size 44 and 48. Price per RM. 1.-. J 5146. Practical mourning coat in diagonally striped wool fabric. The front and back are divided lengthwise and have large pockets on the sides. Wide fabric belt. Fabric usage: about 4.10 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5147. Mourning dress in wool georgette with crepe trim. Continuously cut shape with distinctive sleeves, held together at waist level by a belt. Fabric usage: about 2.60 m, 130 cm wide. Pattern size 44 and 48. Price RM. 1.-. [Page] 33

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J 5148. Raincoat made of dark colored impregnated wool fabric. Buttoned flaps on the collar and sleeves, as well as quilting. Harmonizing belt. Fabric usage: about 3 m, 140 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5149. Raincoat made of impregnated Scottish silk. The shoulder parts resting on the sleeves are attached to the center front and back. Fabric usage: about 3.85 m, 120 cm wide. Pattern size 42, 44, 46 and 48. Price RM. 1.-. J 5150. Raincoat in impregnated blue cotton fabric has a small draped shawl collar pulled through a buckle. Fabric usage: about 3.80 m, 140 cm wide. Pattern size 42 and 46. Price RM. 1.-. J 5151. Snappy raincoat of red impregnated satin, finished with red and white checked like material and side cut divisions. Fabric usage: about 3.10 m red, 1.80 m trim fabric, each 120 cm wide. Pattern size 44 and 48. Price RM. 1.-. [Page] 34

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J 5152. Wool fleece morning jacket or rather peignoir with light quilting. Fabric usage: about 2.50 m, 130 cm wide. Pattern sizes 44 and 48. Price 75 Rpf. J 5153. House dress of green wash fabric. Bell panels worked into the sides of the skirt. Waist with puffed sleeves. Fabric usage: about 5 m, 80 cm wide. Pattern sizes 40 and 44. Price RM. 1.-. J 5154. House dress in patterned wool muslin with bloused, buttoned waist. Fabric usage: about 4 m, 80 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5155. Pajamas in light blue wash silk. Kimono waist and sleeves are constricted by tucks. Fabric usage: about 5.50 m, 80 cm wide. Pattern size 44 and 48. Price RM. 1.-. J 5156. Robe of two wool fabrics. Fabric usage: about 2.75 m dark, 130 cm wide; 1 m light, 100 cm wide. Pattern size 44 and 48. Price RM. 1.-. [Page] 35

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Article: N. N., Untitled Text. Cross stitch embroidery is probably the easiest needlework to produce, but eyelet embroidery can be said to be the most durable of the needlework techniques; the prerequisite, of course, being impeccable workmanship. As the illustration below shows, all the shapes that are to act as eyelets are first pre-drawn with small stitches, then the fabric is cut crosswise from the center and folded back with the needle. The edges are now tightly skirted with binding eyelet stitches from the outside in. Also for the execution of the stems, stitch as small stitches as possible so that the line is well maintained and the stem stitches look like a fine string of pearls. St. 1586. Round blanket in light cross stitch embroidery, diameter 75 cm; pre-drawn on white half linen, garnished with yellow or blue border, RM. 2.25; embroidery material in washed blue twist 85 Rpf. Transfer pattern RM. 1.60. St. 1587. Square blanket in eyelet embroidery, fabric size 80/80, pre-drawn on fine white half linen RM. 2.60; on prima lawn RM. 2.10; on pure linen RM. 4.15. Transfer pattern RM. 1.60. St. 1588. Lightweight pillow in perforated embroidery, decorated with insert; size 40/56 with backing, pre-drawn on linon, garnished with insert, RM. 1.25; on half linen, garnished, RM. 1.50. Transfer pattern 40 Rpf. Transfer patterns (also from older issues) can be obtained through all Lyon branches or directly from the publisher Gustav Lyon, Berlin SO 16. Orders for pre-drawn or finished needlework as well as material (also from older issues) should be sent to Lyon's branches or directly to Lyon's embroidery workshops, Berlin SO 16, Rungestr. 9. Shipping is cash on delivery. [Page] 36

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Article: Paula, Anna, Dear Friend! I advise you… (by Anna Paula, unknown author). Advertisement: "The Christofstal economic miracle. Only a few brief figures from last year, which will not surprise anyone who knows Christofstal's performance: three times the number of workers – own production 60% higher – 200,000 private customers – 300,000 delivery items – two more buildings for seat size workshops! In the Christofstal economic miracle we created a cloth box with more than 1,000 patterns! There is provided for everything: Cheviot, worsted yarn for suit and coat – for the ladies 600 glorious fashion items in splendid colors – and at really thrifty private prices! And if you also have the fabrics tailored in the capable Christofstal fitter's workshops, you can easily save 40 marks on your suit or coat! Because a finished Cheviot suit costs only 60 Marks – with guarantee of fit and all purchase facilitation! The housewife finds pleasing selection in linen, cotton and embroidered trousseau linen – then men's tailor-made shirts, tricot linen in best quality – everything with return right and 25% cheaper! Write now: Expect the cloth box of 1,000 samples for spring and summer – of course without obligation, free of charge and with return money! (factory shipping & trade) CLOTH FACTORY CHRISTOFSTAL GMBH. MANUFACTURE AND SALE OF OWN AND EXTERNAL PRODUCTS IN CHRISTOFSTAL S 51, WUERTTEMBERG", photo: unknown/unsigned; "15,000 officially certified testimonials prove the excellent quality, wholesomeness and efficacy of Kaiser's chest caramels with the 3 firs, which have been tried and tested for over 4 decades. The cheap price rightly makes them a true and sought-after folk remedy. Prevent colds and use the genuine Kaiser's chest caramels with the 3 firs in case of cough, hoarseness, catarrh. … To be had in pharmacies, drugstores and where posters visible. 'Now: Bag 35 Pfennig, tin 75 Pfennig'", drawing/illustration: unknown/unsigned. [Page] 37

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Article: Paula, Anna, Dear Friend! I advise you… (by Anna Paula, unknown author). Advertisement: "Happy Easter WITH THE ELECTRIC SINGER AND YOUR HELP APPARATUS. MOST EXTENSIVE PAYMENT CONCESSIONS. MODERATE MONTHLY RATES. SINGER SEWING MACHINES SHARE COMPANY", illustration/drawing: unknown/unsigned; "Rosenthal. WORLD BRAND OF PORCELAIN. Price reduction also on the popular 'Rosenthal' standard porcelain set 'Maria'. Ask for the complete Maria brochure with the new prices. The same also contains the now re-released novelties in specialty items, such as cabarets, tea cosies, cake servers, etc., etc., which make very practical Easter gifts. Available in all relevant stores. Rosenthal." "Tailor's dummy latest shape. Price reduction. Fig. 42 slim, Fig. 44 medium, Fig. 46 full figured, Fig. 48 strong. Prima, prima, long-waisted tailor's dummy for costumes and ready-to-wear. Length of bust alone about 70 cm. Most neatly executed, covered with good durable cotton fabric, in all sizes (without stand) RM 9.-. Postage & packing RM 1.- do. do. with elegant extra tripod stand RM 12.60. Postage & packing RM 2.- do, do, with elegant tripod stand and good, adjustable skirt portion RM 18.-. Postage and packing RM 3.-. Adjustable and men's tailor's dummy, skirt maker most practical RM 6.30, postage 50 Pf. Else Schmidt, Berlin-Steglitz, postal check Berlin 74 071, Sedanstr. 20 — catalog free —"; "Performance — success — sympathy, it's a matter of nerves! More than ever in today's fast pace, nerves need care. Rejuvenate and double the efficiency of your nerves, take Biocitin, the proven and everywhere successful nerve food according to the method of Prof. Dr. Habermann. You will feel yourself how gradually everything in you is revived, revitalized, — to new creativity, to new joy. Conditions that so plagued you: absent-mindedness, listlessness, irritability, sleeplessness, — soon they will all be banished and make way for a calm equilibrium. So make yourself fresh and happy again with Biocitin. Three times a day, nothing else necessary. It's really simple, isn't it? Available in powder and tablet form in pharmacies and drugstores. Detailed printed matter 'Successful care of the nerves' together with a sample free of charge from the Biocitin-Factory, Berlin SW 29/M, Germany. BIOCITIN." [Page] 38

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Article: N. N., Medical Guide (Morphine Addiction, Fattening Cures). The photograph shown has the caption "New type of chair with practical apparatus for daily smoothing of the trouser legs for the purpose of preserving the crease and impeccable shape. During the day, this chair is used like any other, while at night it serves as a trouser flattener." Photo: Sonderhoff (probably Claere Sonderhoff, biographical data unknown). Advertisement: "Let no household be without Hansaplast quick bandages. Because everybody can hurt himself once, the lady just as easily as the gentleman and like the children with the play. Hansaplast is then always ready for use; applied in a few seconds, it meets all hygienic requirements. Hansaplast is perforated Leukoplast with disinfecting gauze compress; it wears cleanly and comfortably without hindering in any way. Specifically request Hansaplast, and reject supposedly 'equally good'; it is not the same. Prices lowered according to emergency decree. Smallest package 14 pfg."; "Free of annoying hair forever! These are just some of the thousands of enthusiastic comments from grateful customers. So why grieve when you too can get rid of unwanted pests radically and forever by using the medically brilliantly reviewed and world-famous 'Hewalin Hair Remover', brand Antipillox. The preparation is indisputably the best of its kind in the world, as it completely eliminates all unpleasant hair growth on the face or body immediately after a single use, without attacking the skin in the slightest, as is often the case with the often disgustingly perfumed foreign depilatory creams. Faultless effectiveness and absolute harmlessness guaranteed, otherwise money back! Only genuinely available at a price of RM 5.00 cash on delivery through: Laboratorium Wagner, Cologne 130, Bayenthalguertel 32"; "Cheap Bohemian bed feathers. Only pure good-filling varieties. 1 kg: gray worn M. 2.50, half-white M. 3.-, white M. 4.-, better M. 5.-, 6.-, down soft M. 7.- and 8.-, best variety M. 10.- and 12.-, white unworn plucked feathers M. 6.50 and 7.50, best variety M. 9.50. Shipping free and duty free, against cash on delivery. Sample free. Exchange and return allowed. Benedikt Sachsel, Lobes. N.13 near Pilsen, Bohemia, Czechoslovakia"; "Away with the fat that you can easily eliminate yourself by an external agent. How, informs you free of charge with Exan, Bremen B. 39, Waterloostr. 81, Germany"; "Linden and silk dress velvets, wash velvets, dress silks, lining silks, also for confirmation. Impregnated coat silks. Patterns, which? 8 days to choose from. Samthaus [Velvet-House] Schmidt, Hanover 16"; "Full-figured! Beautiful bust & body shape you can achieve yourself by simple harmless method that I tell you free of charge. Mrs. M. Kuemmel, Bremen B.37"; "Always white teeth. I would like to inform you that we have been using Chlorodont toothpaste for over 15 years. It has never disappointed us! We have always had white teeth and a pleasant taste in our mouths, especially since we have been using Chlorodont mouthwash for a long time. Also, the whole family uses only Chlorodont toothbrushes', signed by C. Chudoba, Fr. Beware of inferior, cheap imitations and ask specifically Chlorodont toothpaste. Under pre-war prices." [Page] 39

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Article: N. N., The Fillet Crocheting. One of the most popular handicrafts today is fillet crochet work. Here we show our readers some models that are suitable for execution in fillet crochet or also in fillet darning. The size of the work in crochet depends on the thickness of the material used, and in fillet darning — on the base of the net, which can be chosen as coarser or finer. For the pillows, crochet cordonnet silk 'Filetta' was used, where 13 checks of the pattern make 10 cm wide. The round blanket can also be crocheted in this material. Start working in the middle with a corresponding air stitch stop and crochet according to the type pattern first one half; the second half is then worked in the opposite direction, again engaging in the air stitches of the stop. For the cushions, start working at the bottom edge of the type pattern. For the lattice base crochet alternately 1 crochet stitch, 2 air stitches, for the dense pattern shapes the air stitches are replaced by crochet stitches. As a transition to the next row, work 5 air stitches as 1st stitch and 1st gap. Following the front wall crochet the back wall, alternating double crochet stitches and 2 air stitches. The crochet must be worked quite evenly and not too tightly and then stretched. St 1597. Pillow in filet crochet with fringes. Size of the counting pattern: 52 to 65 checks. Next to it the enlarged working sample. — Lyon type pattern available for 40 Rpf. St 1598. Round blanket to be executed in filet crochet work or in filet stitch work. Size of the counting pattern: 169 checks in diameter. Lyon type pattern available for 80 Rpf. St 1599. Pillow in fillet crocheting with knotted fringes. Size of the counting pattern: 60 x 67 checks. The pattern is also suitable for filet stitching. Lyon type pattern available for 40 Rpf. Photos: unknown/unsigned. [Page] 40

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Article: Maibauer, Dr. R., Light Will Remain! (by Dr. R. Maibauer, unknown author). The captions on the two illustrations or drawings are "6A, 250V, 380V, AEG K5896" and "Zeta foot, terminal pin, nose, latch hook, key hook, support spring, zeta head, latch hole, zeta key." Advertisement: "DON'T DESTROY HIS IDEAL… How often he admired your firm yet delicate, strong yet neat hands – back then – when you knew each other only a few weeks. Certainly, there was no household yet – life was still easier – when you weren't forced to help out that much. But do not be careless, do not deliberately destroy the charm of your appearance. It is so easy, even with the heaviest housework, to keep your hands soft and beautiful, if you only choose the right means for their care. Kaloderma jelly, applied in the evening before going to bed – after washing, while your hands are still damp – is a special remedy that keeps the skin soft and supple and preserves for your hands the delicate glow of youth and beauty that never fails to have its attractive effect. Try Kaloderma jelly today. It's available everywhere. KALODERMA jelly, the special product for hands. F • WOLFF & SOHN • KARLSRUHE", photo: unknown/unsigned; "Negro yarn and topping yarn are excellent and colorfast"; "100 x BiOX-ULTRA-TOOTHPASTE = 50 Rpf. With a small tube of 50 Rpf. you can brush your teeth more than 100 times, because BiOX-ULTRA is highly concentrated and never gets hard." [Page] 41

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"An hour of brainteasers". Puzzles page with the following puzzles: 1. Letter problem, 2. Joke, 3. Four Easter bunnies looking for their nest, 4. The fast writer, 5. Jumble! 6. Which polygon has twenty diagonals?, 7. A plot of land is to be divided, 8. Number miracle. The solutions will appear in the next issue. [Page] 42

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In the right column are the solutions to the puzzles and brainteasers from Modenschau issue No. 230. Advertisement: "Joh. Andre SEBALD, Hildesheim est. 1868. There is a hair that breathes a life that delights us and stamps the wearer as a beauty. The wise woman knows this. That is why she uses Sebald's Hair Tincture, the miracle of hair care. Because to use Sebald's hair tincture means to make sixty years of experience one's own. Sebald's hair tincture. The hair care product. PRICES: 1.80 AND 3.35 MK. • 1/2 LITER: 5.40 AND 1/1 LITER: 10.35 MK."; "Careless confidence in purchasing brings disappointment. When buying 'Gminder-Halblinnen' you should carefully check that you are not being offered an imitation. The genuine 'Gminder-Halflinnen', which remains unequaled in beauty, quality of the fabric and rich color selection, bears the imprint 'UG' and 'Gminder-Halflinnen' alternately on the selvedge. You can get 'Gminder-Halblinnen' ['half-linen'] in many indanthrene colors in all contemporary stores. GMINDER-HALF-LINEN. Ulrich Gminder G. m. b. H., Reutlingen, Germany." [Page] 43

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Article: S., H. (Chief Tax Clerk), Tax Questions of the Housewife (by H. S., an unknown Berlin tax clerk and expert); N. N., Medical Guide (Fattening Cures). Advertising: Self-promotion by the publishing company Gustav Lyon, Berlin SO 16 "Lyon. New issues for spring/summer 1932. Lyon's Moden-Album [Eng. Lyon's Fashions Album]. Large seasonal issue with about 200 models for every occasion and for all ages. Free pattern enclosed. Price RM. 1.50*) Elite. Over 200 simple and elegant models from our Vienna studio. Price RM. 2.50*) Maentel- und Kostuem-Album [Eng. Coat and Costume Album]. With over 200 practical models for spring and summer. Coats and costumes, rainwear and sportswear for adults and children. Price RM. 2.50*) *) Postage will be added if purchased by mail. Lyon patterns and dress patterns available for all styles. In all Lyon offices (see page 52), bookstores, Wertheim department stores, department stores and from the publishing house Gustav Lyon, Berlin SO 16." [Page] 44

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Article (Youth Review): N. N., Happy Easter. The Message in a Bottle. The two photos accompanying the article show Easter eggs, kitty branches, chicks, and a stuffed Easter bunny. Photos: Delia. Publicity: "In inclement weather, your skin requires extra care with NIVEA-CREME to prevent it from becoming cracked and chapped. It's best to rub your face and hands thoroughly every evening. But even in the daytime, before you go outdoors, you can use Nivea cream, because it penetrates completely into the skin and does not leave any shine. Nivea cream gives you the complexion of youth; fresh and healthy will be your appearance. The difference from luxury creams: Nivea cream; Highest effectiveness, but cheaper. Nivea cream in doses: RM 0.15, 0.24, 0.54 & 1.-. In tubes of pure tin: RM 0.40 and RM 0.60"; "Surprisingly fast pain relief for headaches of all kinds of migraine, neuralgia and rheumatic complaints due to the medically highly recommended Citrovanille. Harmless to the heart and stomach. 6 powder or 12 wafer pack RM. 1.10. Brochure free of charge through Otto & Co., Frankfurt/M-S. CITROVANILLE"; "Against leanness one should always use only our Oriental Power Pills. In a short time, they cause considerable weight gain, a blooming appearance and a beautiful full body shape (for ladies a splendid bust); they strengthen the desire to work, blood and nerves. Harmless. Recommended by doctors. Many letters of thanks. World famous for 30 years. Awarded with gold medal and honorary diploma. Price per package (100 pcs.) 2.75 Mk. with instructions for use. Postage extra (money order or cash on delivery). D. Franz Steiner & Co, G.m.b.H., Berlin W30/469, Eisenacherstr. 16, Germany"; "If you have had even a simple education, you can quickly learn a trade that will enable you to earn a living and become self-employed. — Learn to cut men's clothes at the 'Modern Cutting School' 5, Rue Mayran, Paris 9th district. The courses are given in the best method and by the most excellent teachers in German, on request also by letter! — Ask for our course catalog and the catalog of our editions 'L'Homme du Monde', 'L'Homme Chic': Les Editions Léon Claude, 5, Rue Mayran — Paris 9th district, France"; "In rheumatism and gout as well as in arteriosclerosis, uric acid and metabolic diseases, Philippsburg birch juice and rowan berry juice help most quickly and safely. Both juices dissolve lime and uric acid deposits, detoxify and purify the blood. Bottle only 1.60 M. each; course consignment with 5 bottles each (10 bottles in total) only 15.- M. free cash on delivery. All other fruit, vegetable and medicinal plant juices also available. Brochure free of charge. Herbaria-Kraeuterparadies [Eng. Herbaria Herbal Paradise], Philippsburg R.G. 608 (Baden)." [Page] 45

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Article: N. N., The Cuisine of the Month (brain dumplings in broth, roast lamb with game flavor, baked camembert, Saxon Easter flatbread, stuffed bananas); N. N., Oddities from Around the World (Original Insurance Policies, Divorce in Burma). The caption of the illustrated photograph reads "Six Easter eggs in a modern porcelain set of faience, genre Old Strasbourg." Photo: Delia. [Page] 46

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Article (Youth Review): N. N., Happy Easter. How do You Knock a Coin Through the Table?; Maibauer, Dr. R., Light Will Remain! (by Dr. R. Maibauer, unknown author). The caption of the photograph shown reads "Admire my cake hat! I think it looks really good on me." Photo: Delia. Advertisement: "Togal unsurpassed for rheumatism/gout, headaches, sciatica, lumbago & colds. Removes the uric acid! 6000 doctors' opinions! Completely harmless. Ask your doctor. One try convinces! In all pharmacies"; "The shiny proven Helwaka cure (star brand), the unique and harmless radical procedure, permanently removes ladies' beard and annoying hair. Medically prescribed and recommended. Highest recognitions of the inland and foreign countries. By killing the hair follicles, offspring is excluded. Therefore, away with all the evil aggravating remedies and imitations! Infallible. Success guaranteed. Cure for small areas M. 2,75, strong M. 3,25, original cure M. 5,50, for strong hair growth M. 6,50, for large body areas M. 11.- cash on delivery. Helwaka-Mail Order Company, Cologne 141"; "Without dieting, I have become 20 pounds lighter in a short time through a simple remedy, which I will gladly give to anyone free of charge. Mrs. Karla Mast, Bremen B.Z.44"; Self-advertisement of the publishing house Gustav Lyon, Berlin SO 16 "Don't wait — buy now!"; "No more cork boots. Leg shortening compensated. Elastic walking, comfortable and light, any store boot, even half shoe, usable. Free brochure 672, send 'Extension', Frankfurt am Main-Eschersheim. Specialist management"; "CHARMING BUST in 3 to 5 weeks by the famous PARIS METHODS. Whether your bust is undeveloped or retarded. Whether your bosom is drooping or sagging… Do you want it well developed in a short time? Do you want it firm and properly placed? Do you want to be loved and admired? … so ask for free enlightenment! EXUBER BUST RAFFERMER to firm the bust or EXUBER BUST DEVELOPER to develop small bust. Both methods are purely external and completely harmless. Nothing to take, no special diet and no tiring physical exercises. No failure for 20 years! References on request! Success guaranteed! Medically recommended! Stage stars and movie stars, whose adorable appearance you admire, thank the Parisian methods for their success! GIFT VOUCHER. The readers of the Modenschau will receive free of charge, discreetly under neutral and sealed envelope, all the information about development-firming (Please cross out method not of interest). Name: … Address: … Mme. HELENE DUROY, Div. 473 C, Rue de Miromesnil 11 Paris, VIII. Please enclose a 25 Pf. reply stamp." [Page] 47

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Article: Hirsch-Matzdorff, Dr. med. Alice, Your Beauty Care (Nose Redness, The Color of Powder, by Alice Hirsch-Matzdorff, MD, unknown author); N. N., New Records. Advertisement: "For body and feet only DIALON powder"; "Beauty of the complexion is based on purity of the skin. Therefore, clean your skin regularly and — above all — thoroughly. But it is important that you know what your complexion soap is made of. We tell you that the real Palmolive soap is made of olive, palm and coconut oils. It does not contain any other fats. These oils are perfectly matched according to our secret recipe. The mild Palmolive foam frees every little pore completely from dust and dirt – but so gently that it makes the skin soft & beautiful at the same time. 2 x 2 minutes a day — that's all the time you need for this world-famous beauty care. Massage your skin with the luscious foam of Palmolive soap in the morning and evening. Rinse it off first with warm, then with cold water. Like this — look in the mirror. How clean is your skin — how soft, fresh and beautiful. The real Palmolive is much imitated. Therefore, always look for their green package with black sand and gold inscription Palmolive. PALMOLIVE. GERMAN PRODUCT. NOW 32 Rpf.", photo: unknown/unsigned. [Page] 48

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Article: N. N., Books We Recommend (Paula Busch, Zirkus [Circus]; Franz Blei, Gefaehrtinnen [Companions]; Das Wunderbuch der Pflanzenwelt [The Wonder Book of the Plant World], Publishing Company F. A. Perthes; Johannes Mumbauer, Deutsche Dichtung der neuesten Zeit [German Poetry of the Latest Time]; Josef Maria Frank, Das Leben der Marie Szameitat [The Life of Marie Szameitat]). The caption of the photograph shown is "Near Corfu. This reproduction is made with the kind permission of the publishing house Paul Franke GmbH, Berlin, and was taken from the 'Europa-Buch' published by the famous world traveler Colin Ross. (Price RM. 4.80.)". Photo: Keystone photo agency. Advertisement: "Healthy and lively… through regular treatment with Vasenol Wound and Children's Powder! The neutral, completely non-irritating Vasenol Wound and Children's Powder reliably protects the skin against soreness, redness and inflammation. — Therefore in every nursery. Vasenol WOUND AND CHILD POWDER"; "More lime phosphates — and our children will be healthier than we are. The forms in which we can administer lime phosphates are numerous. One of the best is called 'Opel lime rusk.' Not only is it tasty, but it is also a nutrient that children like and is well adapted to the child's metabolism. Among other things, it is made only with pure butter. The perfect roasting makes it easily digestible. It has a high phosphorus-lime content. It supports tooth development and bone formation in the most favorable way and thus contributes to the prevention of the so-called English disease [rachitis] or to the improvement of already existing rickets and cramps. The low price of 27 Pfg. for the roll makes it affordable for everyone. For the youngest infants, who cannot yet be given porridge, it is recommended that the newly introduced Opel-Kalk-Kindermehl [Eng. Opel Lime Infant Meal] be given as a milk supplement, initially instead of, and later in addition to, Opel-Kinder-Kalkzwieback [Eng. Opel Lime Rusk], which, in addition to the effect of its high phosphorus-lime content, guarantees remarkably good growth due to its rich dertrin sugar content. Price per 375 g can now Rm. 1.44. Available in pharmacies and drugstores. — Nutritional guide and samples free of charge through Opel-Zwieback, Leipzig-Sued"; "Good tasting cod liver oil in the form of malto-sellol. Gehe & Co. A.G., Dresden. Free sample bottles"; "… and my hair became LUSTROUS BLONDE again as in my youth. When I got married, I had wonderful blond hair. My husband was completely infatuated with its shimmering beauty. Again and again he caressed it. Later, however, after the first three years of our marriage, I noticed that although he was still kind and good to me, he was stranger and less affectionate. I could find no explanation for this and was often in despair until one day I discovered the reason: my beautiful blond hair had turned ash blond. Fortunately for me, three months ago Hilde told me about Nurblond [Only Blonde], the special shampoo for caring for the fine delicate structure of natural blonde hair. From now on, I cared for my hair with Nurblond, and you can see the success for yourself. My husband is more tender than ever. Nurblond not only prevents natural blond hair from darkening, but also restores its original light color to blond hair that has already darkened or become colorless. Nurblond contains no dyes, no henna, no harmful bleaching agents and is soda and chamomile free. Available everywhere. Nurblond Laboratories, Berlin W 62. Election of the most beautiful German blonde in the Nurblond competition will take place on Monday, March 7, 1932, in the afternoon at 3:30 p.m. combined with a society tea at the Hotel Kaiserhof, Berlin, Germany", photo: unknown/unsigned. [Page] 49

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Article: Sell, Anita, German Easter Traditions (by Anita Sell, unknown author). The captions of the two photographs shown read "The bells are silent! From Maundy Thursday to Easter Sunday, wooden 'rattles' in catholic areas call to prayer" and "Left: Bavarian boys carry the ribboned branches to the church consecration on Palm Sunday, according to an old Easter custom." Photos: Philipp Kester (1873-1958). At the bottom is a drawn short story titled "Your Easter Egg," intended as an advertisement for dresses made after Lyon patterns; drawing/illustration: Hans Ewald Kossatz (1901-1985). Advertisement: "Stout people achieve weight loss of 15-20 pounds in a short time with Ebus tea. Also uric acid, which is the cause of gout, rheumatism and hardening of the arteries, is excreted more effectively. At RM. 1.50 in pharmacies and drugstores — trial will convince you too!" [Page] 50

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Puzzle site for puzzle lovers. The puzzles are: Just one letter, Dangerous transformation, Already told, Four out of five, Three of a kind, Transformation, Crossword puzzle, Syllable puzzle. Advertisement: "In the first 10 years of life, the mild, pure NIVEA CHILD SOAP, specially made according to medical prescription for the delicate, sensitive skin of little ones. Its silky-soft foam gently penetrates the skin's pores, freeing them for healthy, strong skin breathing. And what this means, we adults notice in ourselves; well-being and health depend on it. So, mothers, in the first decade no other than Nivea children's soap for the delicate and sensitive skin. Price: 54 Pfg.", photo: unknown/unsigned; "No more shifted and kept seams due to the well proven, legally protected quilting foot pressure regulator. Can be used for any sewing machine. Clean and flawless seams even on the most delicate and difficult-to-sew fabrics such as velvet, etc. Effortless to attach, durable for years. Brochure free. Specify make and type when ordering. Price only M 2.25 plus shipping charges. Richard Berth, Berlin-Charlottenburg, Kantstr. 148"; "The good fabric shipping in silk and wool and coat fabrics directly to private at the cheapest prices! Request samples immediately free of charge! Alfred Heyne, Munich 23/5"; "BEAUTIFUL BUST in 4 to 6 weeks. Only external application. Guarantee of success and harmlessness. M. 4.- free of charge. Enthusiastic acknowledgements. Co. Joh. Gayko Hamburg 19/16"; "(ORIGINAL QUICK KNITTER) Secure existence by taking over a home knitting machine from us. 'Quick Knitting Machine'. Worthwhile earnings. Previous experience not required. All goods are taken off. Distance is no obstacle. Ask for free information. Knitting machine company, Hamburg 6, Mercurstrasse — Customs Union Branch, founded in 1883"; Self-advertisement of the publishing house Gustav Lyon, Berlin SO 16 "Mummy, what will I wear in spring and summer? The popular journal for modern and practical children's clothing. New issue for the 1932 summer season. Lyon's Kindermoden [Lyon's Children's Fashions]. About 170 charming models in full-color illustrations make it easy to pick out the right thing for any occasion from this rich selection. Patterns available for all models. Price RM. 1.50 (plus postage). For sales offices, see page 52." [Page] 51

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Article: Sell, Anita, German Easter Traditions (by Anita Sell, unknown author). Information from the publisher "Lyon patterns are available for all models": In the center are the rates for Lyon patterns (large pattern, small pattern small size, very small size, personal size patterns, transfer patterns as well as stitch prints) and information on regular sizes for women, girls and boys. Below is the listing of all Lyon branches (sales offices) in the German Reich and Greater Berlin. Imprint: Printed and published by Gustav Lyon, Berlin SO 16, Schmidstrasse 19/20, Germany — Editor: E. F. Malkowsky, Berlin. — Editor in charge: E. Schultze, Berlin. Fashion section: K. Rosin, Berlin-Zehlendorf. — Advertisements: M. Stunke, Berlin-Tempelhof. — No responsibility can be accepted for the return of unsolicited manuscripts and pictures. Return only against postage. [Page 52]

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Article: N. N., Our Information Service on Economic, Tax, Rental and Legal Issues of All Kinds (Under this heading we regularly bring information that is of general interest. The information is given to the best of our knowledge, but without any guarantee); N. N., Interesting Facts (These announcements are published without the responsibility of the editorial staff). Enclosed with the information service is a voucher for information, to be sent to Mr. Arno Bodenthal, Berlin W 57, Buelowtrasse 94, (Valid from March 1 to March 31, 1932). Advertising: "Anyone who wants to save money contact me! 3,500 workers and employees are employed in my factories and shipping department. 800 railroad carloads, plus 70,000 centner of woolen and cotton goods have demonstrably arrived with me in the last year. 1,000,000 postal packages of goods have been reordered by my old customers during the past year. The natural proof of goodness and cheapness! Therefore no further words — but further proofs! If you order from 15.- Mk. on, you will also receive a 5 percent discount on these low prices. For this discount you will receive 6 meters of reduced but durable fabrics on request. If a new advertisement with higher prices appears, the present prices lose their validity. Shipping directly to consumers as follows: [extract from the price list]. It is enough to indicate the number and the number of meters of the desired articles when ordering. — To all customers up to 100 meters or up to 100 pieces are delivered from each article — dispatch takes place by cash on delivery from Mk. 10.-, postage-free delivery from Mk. 20.-. My guarantee: On request, immediate withdrawal of any goods at my expense and immediate repayment of the full amount laid out. Josef Witt, Weiden 114 (Upper Palatinate). Largest woven goods specialty mail order house of its kind in Europe, with its own woven goods factories — with its own outfitting plant."

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St 1551. Over towel with distinctive cross stitch embroidery, fabric size 65 x 130 cm; pre-drawn on white half linen and garnished with blue ribbon RM 2.60, embroidery material in "Bela" double thread (Mouliné) RM 1.50. Transfer pattern 80 Rpf. St 1552. Tablecloth with cross stitch work, fabric size 80 x 120 cm, pre-drawn on white half linen and garnished with ribbon RM 3.25. Embroidery material in "Bela" double thread (Mouliné) RM 1.25. Transfer pattern 80 Rpf. St 1552a. Wall cover with cross stitch work, matching the tablecloth, fabric size 70 x 110 cm, pre-drawn on white half linen and garnished with ribbon RM 2.10, embroidery material in "Bela" double thread (Mouliné) RM 1.15. Transfer pattern 80 Rpf. St 1553. Pillow with dense line stitch embroidery, size 50 x 70 cm with backing, pre-drawn on terra-colored rep (indanthrene) RM 2.75, on orange colored cloth RM 6.-, embroidery material in wool and silk RM 2.50. Transfer pattern 80 Rpf. St 1554. Light cushion with stylized flowers in line stitch embroidery, size 50 x 65 cm with backing, pre-drawn on black rep RM 1.50, embroidery material in wool and silk RM 1.-. Transfer pattern 40 Rpf. St 1555. Pillow with rich wool embroidery, size 50 x 70 cm with backing, pre-drawn on brown half linen RM 3.25, on mercerized fine brown rep RM 3.-, embroidery material in wool RM 2.-, hand embroidered without filling RM 21.-. Transfer pattern 80 Rpf. Color embroideries are provided with color indication and color chart. — Transfer patterns (also from older issues) can be obtained from all Lyon offices or directly from the publisher Gustav Lyon, Berlin SO 16. — Orders for pre-drawn or finished needlework as well as material (also from older issues) should be sent to Lyon's embroidery workshops, Berlin SO 16, Rungestr. 9. — Shipping is cash on delivery. — On request embroidery start depending on size 2 to 5 RM.

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