National Cloak & Suit Co., Spring/Summer 1920

Fashion from the spring and summer mail order catalog of the National Cloak & Suit Company from Kansas City, Missouri, U.S.A., from 1920.

Pages in total: 452 (250 online)

Scan format: 22.7 x 29.6 cm / 8.94 x 11.65 in

Browse Catalog

250 Pages

P. 1

Front page or cover of the mail order catalog of the National Cloak & Suit Company from Kansas City, Missouri, U.S.A., for spring and summer 1920. THE "NATIONAL" Money-Saving Style Book. A Guide to Correct Styles. For Spring & Summer 1920. Dress Pictured on Front Cover is Described Here. 10 X 53—Silk-Mixed Crepe. The most beautiful dress of all! Selected by our Style Experts because it so perfectly represents the latest and best New York styles. And at our money-saving price, it is a wonderful value. Just order it and see. The material is fashionable Silk-and-cotton Crepe in artistic floral design and rich coloring. Notable style features are the short sleeves and fashionable widened hip line effected by three corded ruffles at each side. Embroidered organdie collar and cuffs. White net waist lining. COLORS: rose, taupe grey or navy blue; each with design in harmonizing colors. SIZES: 34 to 44 bust; skirt length about 39 inches; wide basted hem. Give bust, waist and hip measures; also height, weight and color desired… OUR PRICE, Postage 8¢ extra, $19.98. 10 X 54—Misses' and Small Women's Dress same as No. 10X53, but in sizes 32 to 38 bust; skirt length about 37 inches; wide basted hem… Postage 8¢ extra, $19.98. NATIONAL CLOAK & SUIT CO., Kansas City, Missouri.

P. 2

Latest Fifth Avenue Styles. "NATIONAL" Money-Saving Prices. Fine Quality Voile. 6 X 501—The new and youthful oval neck outline finished with a handsome two-piece collar of lace-and-embroidered net is a distinctive style feature which contributes unusual charm to this "NATIONAL MAID" Blouse. The model is in kimono-cut slip-over style buttoning on shoulders and is made of fine quality Voile, a material noted for its sheerness and wonderful wearing and laundering qualities. Plaited frills of self-material and buttons trim the fashionable short sleeves slashed above the elbow in newest style. Similar frills trim the front of the basque-effect girdle which terminates in tie ends in the back. Elastic waist-band. COLORS: flesh-pink or bisque (illustrated). SIZES: 32 to 46 bust… Postage 6¢ extra, $8.98. Flowered Voile. 6 X 502—Flowered Voile and Brussels Net are two materials Fashion especially favors this season for blouses. Order this "NATIONAL MAID" slip-over Blouse and see. A picot edged net frill outlines the sides and back of neck and continues around the gathered net vestee, which is finished with a band of self-material. Hemstitched inserts of net finish the new three-quarter length sleeves. The model is full bloused at waist-line where it is fastened with tape tie strings. COLORS: blue, orchid color (pinkish lavender) or peach-pink (illustrated), each with flowered design in harmonizing colors. SIZES: 32 to 46 bust. Give size and color desired. OUR PRICE, Postage 4¢ extra, $4.98. 6 X 503—The front of this Blouse is handsomely beaded in contrasting color. The effect of the beading combined with the material, good quality All-Silk Georgette Crepe, is very dressy. Neck is becomingly rounded in front and finished with a hemstitched sailor collar in the back. Elastic waist-band. Invisible side-front closing. COLORS: white, flesh-pink or navy blue. SIZES: 32 to 46 bust. Give size and color desired… OUR PRICE, Postage 6¢ extra, $6.98. 6 X 504—This "NATIONAL MAID" All-Silk Crepe de Chine Blouse is one of the most appropriate styles you can select to wear with your tailored suit. It is made with collar which may be worn high or low and has front Bonnaz embroidered in harmonizing colors. Elastic waist-hand. Buttoned-through front closing. COLORS: white, flesh-pink or maize, each embroidered in self-color and blue. SIZES: 32 to 46 bust… OUR PRICE, Postage 6¢ extra, $8.98. The "NATIONAL" Money-Saving Style Book Vol. 24, No. 2, January, 1920. Copyright, 1920, by National Cloak and Suit Company. Page 2

P. 2a

Announcing Our New Kansas City Home. TO serve you quicker we have established in Kansas City a new home for the "NATIONAL." A big, new building (pictured on the other side), with over 13 acres of floor space, and costing over $2,200,000 has just been completed. This building is filled with Exactly the Same Goods as our New York House Offered at Exactly the Same Prices as our New York House. The only difference is that this Kansas City House is 1,350 Miles Nearer YOU. Your letter going to Kansas City travels 1,350 miles less than it would in going to our New York House. Your order travels 1,350 miles less than it would if sent to you from our New York House. Therefore, the only difference in dealing with us at Kansas City will be that you will receive your orders from 5 to 8 days quicker. The goods are the same, the prices the same. Send your order to Kansas City. You will get the same goods, the same "NATIONAL" Prices, the same "NATIONAL" Service—only, 5 to 8 days quicker. National Cloak & Suit Company. Now At Both New York and Kansas City, Missouri. [Page 2a]

P. 2b

NEW YORK. HOME OF THE NATIONAL CLOAK AND SUIT CO. Where You Have Traded In the Past. THE same goods at the same prices are to be had at both New York and Kansas City. This big sixteen-story New York building is filled with New York styles, selected in New York, made in New York. The same goods—the same New York styles—exactly the same—are now carried in our big new Kansas City building and are sold at the same prices—exactly the same prices. Our New York House serves part of our customers. Our Kansas City House will serve the other part—you who live nearest Kansas City. The only difference will be that you who live near Kansas City will be served quicker—very much quicker than heretofore. Both buildings will contain the same merchandise, sold at the same prices, it is the same old NATIONAL CLOAK & SUIT COMPANY, at both places. The policy will be the same, your treatment the same, and everything will be sold under the same 31-year old "NATIONAL" Guarantee—Satisfaction or Your Money Back. National Cloak & Suit Company. Now At Both New York and Kansas City, Missouri. [Page 2b]

P. 2c

SEND YOUR ORDER TO Kansas City, Missouri, Independence and Hardesty Avenues. Our new Kansas City Home offers you the Same Goods, Same Prices, Same Service, Same Guarantee. Our new Kansas City Home is filled with the same New York Styles, the prices are exactly the same and you will receive the same courteous treatment. Send your order to National Cloak & Suit Company, Independence and Hardesty Avenues, Kansas City, Missouri. [Page 2c]

P. 2f

1350 MILES NEARER NEW YORK 5 TO 8 DAYS SAVED ON YOUR ORDER. ARIZONA, NEW MEXICO, NEBRASKA, KANSAS, MISSOURI, OKLAHOMA, ARKANSAS, TEXAS. YOUR order mailed from Arizona or Texas or any place shown on the map above, now travels only to Kansas City—instead of going all the way to New York. That saves 1,350 miles. Your order will be filled within one day after it reaches Kansas City—and so will be received by you 5 to 8 days quicker than when you ordered from us in New York. Send your orders to Kansas City. The big new $2,200,000 building pictured inside has been built especially to give you quicker service—to save you from 5 to 8 days on your order. Send your order to National Cloak & Suit Company, Independence and Hardesty Avenues, Kansas City, Missouri. NEW YORK CITY. [Page 2f]

P. 3

A Personal Letter—for You. NATIONAL CLOAK & SUIT COMPANY. INDEPENDENCE AND HARDESTY AVES. KANSAS CITY, MISSOURI. Dear Customer: Before you look through this Style Book -- before you turn its first page, let us make plain to you just what you may expect in your dealings with the "NATIONAL." First: We want you to feel that you can depend upon this Book for its pictures and its descriptions -- and while we can not make it perfect, yet we try to make it Truthful. We have done our best to have everything in this Style Book exactly as illustrated and described. Second: Everything -- EVERYTHING you order from the "NATIONAL" must be satisfactory to you or you may return it at our expense and we will send your money back. Third: We have tried in choosing every article in this Style Book - to please you. We have tried to give you good value and to offer you only serviceable, dependable goods. Fourth: We will ship your order promptly. To ship your order within one day after it reaches us will be our aim. Good values, good merchandise, the whole truth, your money back if you ask for it, and your order shipped promptly -- these are the things that go to make up the "NATIONAL" Policy -- "Always to Please the Customer." Yours very cordially, NATIONAL CLOAK & SUIT CO. Page 3

P. 4

New York Blouse Fashions for Spring and Summer 1920. NATIONAL MAID BLOUSES. HERE are New York Blouses, Fifth Avenue Styles, real Fifth Avenue Styles, at "NATIONAL" prices. You who love the newest and prettiest and best will find pleasure in these Blouse pages. "NATIONAL MAID" Blouses Are the Best of Fifth Avenue Styles. 6 X 506—Here is the dainty new Hip Blouse, a pretty "NATIONAL MAID" model, made up in fine, sheer Voile and fetchingly trimmed with fine Val lace and hemstitching. Collar is of cream-white net, edged with Val lace. Fine pin-tucks at either side give fulness. Waist buttons down the back with pearl buttons. Black silk ribbon bow. COLORS: white or flesh-pink. SIZES: 32 to 46 bust. In ordering be sure to give size and color desired. OUR PRICE, Postage 6¢ extra. $8.98. Fashion's Favorite Kimono Blouse Bead-and-Embroidery Trimmed. 6 X 507—Never has a more beautiful blouse style been designed than this new kimono-cut "NATIONAL MAID" model of fine quality All-Silk Georgette Crepe. The rich trimming of hand-embroidery in brightly colored floss, outlined with lustrous heads and finished with bead pendants is the very latest in sautoire style. A narrow piping of harmonizing color Georgette finishes the collarless round neck and turn-back cuffs. The short sleeves are a new style note. Blouse buttons in back. Hemstitched closing. Elastic waist-band. COLORS: white, navy blue or bisque (light tan), each embroidered and beaded in French blue. SIZES: 32 to 46 bust. In ordering state size and color desired. OUR PRICE, Postage 6¢ extra. $11.98. 6 X 505—This beautiful "NATIONAL MAID" Blouse is of fine All-Silk Georgette Crepe. The panels, front and back, are of figured Georgette in bright harmonizing colors. The short kimono sleeves have fold cuffs to match. The novelty double strap belt of the solid color Georgette and fancy buttons holds panels in place at waist-line. Elastic waist-band. Invisible side-front closing. Bisque (tan) only, combined with harmonizing color figured Georgette. SIZES: 32 to 46 bust. OUR PRICE, Postage 6¢ extra. $10.98. National Cloak and Suit Company—We Guarantee Your Money Back if You Want It. Page 4

P. 5

An Exclusive "NATIONAL" Idea. A Style Blouse at a Popular Price. NATIONAL MAID BLOUSES. WHETHER you do or do not know the extravagant prices paid on Fifth Avenue for a "Style Blouse," let us tell you that here are shown the same styles, the best styles, reproduced for you at popular prices. Fifth Avenue Styles and Fifth Avenue Quality. 6 X 509—This charming Silk Georgette Crepe Blouse is a favorite New York style. A band of richly colored embroidery outlines the collarless neck and extends down the front as pictured. Lustrous picot edged ribbon binds neck and "handkerchief" cuffs and finishes the sleeves. Waist slips on over the head. Tape drawstring at waist-line. COLORS: flesh-pink or bisque, each trimmed with blue. SIZES: 32 to 46 bust… OUR PRICE, Postage 6¢ extra. $9.98. The New Hip Blouse of Silk Georgette Embroidered in Wools. 6 X 510—Here is Fashion's newest blouse—the smart and ever so becoming Hip Blouse, made of sheer Silk Georgette Crepe and richly embroidered in bright colored wools. It is a "NATIONAL MAID" Blouse—and of a quality worthy of the name. The round collarless neck and short kimono cut sleeves are new and very smart. Embroidered rings worked in bright colored woolen yarns trim the front, back and sleeves; and the attached girdle which fits neatly over the hips is run with wools in colors to match. Blouse slips on over the head; girdle fastens with snaps at either side. COLORS: flesh-pink or navy blue; each embroidered in harmonizing colors. SIZES: 32 to 46 bust. State size and color desired. OUR PRICE, Postage 6¢ ex. $11.98. 6 X 508—The elaborately embroidered front makes this beautiful Blouse of good quality All-Silk Georgette Crepe exceptionally dressy. The front is trimmed as pictured with rich embroidery in self-color with touches of contrasting color. Collar and cuffs are hemstitched. Invisible side-front closing. Elastic waist-band. COLORS: flesh-pink, white or bisque (light tan). SIZES: 32 to 46 bust… OUR PRICE, Postage 6¢ extra. $6.98. National Cloak and Suit Company. We Guarantee Your Money Back if You Want It. Page 5

P. 6

Stylish Blouses at a Real Saving. Sizes: 32 to 46 Bust. 6 X 511—The beauty of this pretty Blouse lies both in the lustrous finish of the All-Silk Crepe de Chine and in the self-color Bonnaz embroidery which decorates the front. Wide tucks, pin-tucks and pearl buttons contribute further trimming to the front. Sailor collar in back. Elastic waist-band. Invisible side-front closing. COLORS: white or flesh-pink. SIZES: 32 to 46 bust… Postage 6¢ extra. $7.98. 6 X 512—This becoming "NATIONAL MAID" Slip-over Blouse of good quality Voile is pin-tucked front and back. Hemstitched hems run with novelty ribbon finish the round neck and half-length sleeves and is quite in keeping with the smart simplicity of the model. Tape at waist-line. COLORS: white, flesh-pink or bisque (light tan). SIZES: 32 to 46 bust… Postage 4¢ extra. $3.49. 6 X 513—Dainty Flowered Net is used for this becoming "NATIONAL MAID" Blouse. Piped plaited frills of self-material finish the round neck and fashionable kimono-cut three-quarter sleeves. Elastic waist-band. Hemstitched back closing with buttonholes and fancy buttons. Copen blue or orchid (pinkish lavender); each with contrasting color design. SIZES: 32 to 46 bust… Postage 6¢ extra. $5.98. 6 X 514—An artistic beaded design, gives unusual individuality to this beautiful Blouse. The material is splendid quality All-Silk Georgette Crepe and the pintucked model displays the new oval neck-line. Piping finishes neck and "handkerchief" flare cuffs. Elastic waist-band. Invisible side-front closing. COLORS: navy blue with bisque piping or grey with grey piping. SIZES: 32 to 46 bust… Postage 6¢ extra. $11.98. 6 X 515—This charming "NATIONAL MAID" Blouse is one of Fashion's favorites with its two-color combination of All-Silk Georgette Crepe and its kimono-cut half-length sleeves. White embroidered Georgette crepe forms the collar, cuffs and vestee, attached with hemstitching. Made in slip-over style with tape at waist-line. COLORS: flesh-pink or maize SIZES: 32 to 46 bust… Postage 6¢ extra. $8.98. National Cloak and Suit Company. We Guarantee Your Money Back if You Want It. Page 6

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