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By the beginning of 1925, the straight fashion line had finally established itself and skirts were once again reaching calf length. In the catalog of the Chicago Mail Order Co. for spring and summer 1925, 110 pages of which are now online, you can find the small bell-shaped cloche hats or richly beaded evening dresses imported from Paris (p. 37) and hand-made summer dresses from Puerto Rico (p. 31).

The artdeco-boulevard.de database now comprises more than 11,200 pages.

"Quicker than we ever thought, women have become accustomed to the new silhouette", stated Modenschau no. 204 from December 1929. Indeed, evening wear at the turn of the year 1929/30 featured the high waist and the elongated skirt with points and trains. In the magazine you will find the articles "Every Year Again…", "Be Beautiful through Taste" and "Prominent Women in Front of the Microphone".

You will find over 11,100 pages in the artdeco-boulevard.de database.

After the First World War, the watchword in the USA was "return to normalcy". Fashion too sought to return to the pre-war era with longer skirts and the re-established slim fashion line. In the catalog of the upscale New York department store B. Altman & Co. for fall and winter of 1919-20, you will find women's fashion, underwear, children's clothing and men's clothing in the upper price range.

The artdeco-boulevard.de database now comprises more than 11,000 pages.

Another 100 pages from the mail order catalog of the Chicago Mail Order Co. for fall and winter 1932-33 are now online. On these additional pages you will find women's coats, underwear for him and her, women's and men's shoes, ladies' hats, children's fashion, workwear for men, as well as jewelry, watches, toys and decorative and gift items for Christmas.

Discover over 10,900 pages in the artdeco-boulevard.de database!

During the cold season of the year, coats with lavish fur trimmings were absolutely fashionable, as can be seen in the catalog of the Chicago Mail Order Co. for fall and winter 1928-29. In addition to fur animals, fur fabrics were used in large quantities for women's coats to enable less well-off female customers to buy a fur coat. The catalog is now online with 130 pages instead of the previous 31.

As of today, you will find over 10,800 pages in the artdeco-boulevard.de database.