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The new fashion silhouette was presented from its most beautiful, colorful side in the issue of Modenschau no. 208 for April 1930. The higher waistline and longer, wide bell-shaped skirts emphasized the slim, feminine figure. Coats and jackets also adopted the higher waistline and gave ensembles and costumes a new touch.

Contributions in the issue had celebrities talk about the "Moment of My Greatest Fear" or reported on the burgeoning eagerness of children to work ("Mommy, I'll Help You!").

The straight, men's cut paletot was the ideal overcoat for young women in spring 1925. In addition to dresses with a sheath-like cut, the 140-page catalog of the New York mail order company Hamilton Garment Co. for spring and summer 1925 also shows individual models with bell-shaped skirts. Photographic illustrations show clothing for 2 to 14-year-old children (pp. 68-75).

You can now find over 11,500 pages in the artdeco-boulevard.de database.

Bell skirts, delicate drapery, flounces, draped, gently falling fabrics, longer skirts and the youthful princess line — known as the "New Silhouette" — conquered women's fashion in 1930. Another 100 pages from the catalog of the Chicago Mail Order Co. for spring and summer 1930 are now online and show women's hats, dresses, shoes, children's clothing, underwear and men's suits.

You can now find over 11,300 pages in the artdeco-boulevard.de database.

By the beginning of 1925, the straight fashion line had finally established itself and skirts were once again reaching calf length. In the catalog of the Chicago Mail Order Co. for spring and summer 1925, 110 pages of which are now online, you can find the small bell-shaped cloche hats or richly beaded evening dresses imported from Paris (p. 37) and hand-made summer dresses from Puerto Rico (p. 31).

The artdeco-boulevard.de database now comprises more than 11,200 pages.

"Quicker than we ever thought, women have become accustomed to the new silhouette", stated Modenschau no. 204 from December 1929. Indeed, evening wear at the turn of the year 1929/30 featured the high waist and the elongated skirt with points and trains. In the magazine you will find the articles "Every Year Again…", "Be Beautiful through Taste" and "Prominent Women in Front of the Microphone".

You will find over 11,100 pages in the artdeco-boulevard.de database.