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Apr 12, 2019

Modenschau – April 1929

The April 1929 issue of Modenschau No. 196 presents over 130 dress models for the warm summer months on 64 pages. In addition to estival garden and dirndl dresses for the warm season, spring coats and filmy summer dresses, the issue also contains a number of evening and wedding dresses.

Articles were devoted to the topics "From Squaw to Girl" or "A Swiss Woman's Trip Around the World Thirty Years Ago." Advertisements for Schwarzkopf Shampoo, Stollwerck Chocolate, Nivea Cream and Dr. Oetker can also be found in the magazine.


Mar 27, 2019

Modenschau – March 1927

Not only yesterday many of us want to be slim for the spring. As early as the 1920s, every kilo too much was a particular concern for the female sex. The Modenschau issue No. 171 of March 1927 was therefore dedicated to the topic of "The slim figure" in the third part of its series of articles.

In addition to spring coats, transitional dresses and children's clothing, the issue also contains four color pages presenting ensembles, afternoon dresses, tea dresses and wedding gowns.


Mar 19, 2019

Chicago Mail Order Co. 1929

With spring approaching on March 21, the warm days are already within reach.

Today's update includes around 140 more pages to the already uploaded 69 pages of Chicago Mail Order Co. mail order catalog No. 98 from spring/summer 1929. Exactly 90 years ago, around 4 million customers ordered their latest spring fashion from this catalog.

3,900 pages are now publicly accessible on artdeco-boulevard.de.


Feb 27, 2019

Wiener Record Mode – February 1929

In keeping with this year's rather late carnival season, another issue of Wiener Record Mode No. 99, February 1929, is published today.

The 40 pages feature transitional coats and dresses, as well as some carnival costumes in four-color print on page 22. Fashion photographs on the first pages show ladies' hats, afternoon dresses and sporty jumpers (sweaters). There are also confirmation frocks and communion dresses for young girls on pages 24 and 25.


Feb 17, 2019

Modenschau – February 1933

Despite the still chilly temperatures, spring is not far away. In the now completely uploaded Modenschau issue No. 242 from February 1933, the first spring models were already on display. Previously, only 12 pages of the issue were online. Articles in the issue dealt with the "Children's Festival on Carnival Monday" or "That Once Thrilled Us! – Men's Thoughts on Fashions of Yesteryear".

3,800 pages are now digitized and publicly available on artdeco-boulevard.de.


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