National Cloak & Suit Co., Frühjahr/Sommer 1924

Mode aus dem Versandhauskatalog der Firma National Cloak & Suit Company aus Kansas City, Missouri, USA für Frühjahr und Sommer 1924.

Seiten insgesamt: 334 (250 online)

Scanformat: 22,4 x 29,9 cm / 8,82 x 11,77 in

Im Katalog blättern

250 Seiten

S. 1

Titelseite, Umschlag bzw. Cover des Versandhauskatalogs, Bd. 28, Nr. 2, der National Cloak & Suit Company aus Kansas City, Missouri, USA für Frühjahr und Sommer 1924. „NATIONAL“, der Geld sparende Modekatalog. Frühjahr und Sommer 1924. 16 X 201—[Sommerkleid aus] Voile. $5.98. Beschreibung dieses Kleides siehe Seite 2. National Cloak & Suit Co., New York und Kansas City. [Seite 1]

S. 2

Geradlinige Kleider und ein Stilkleid in der Mitte. Interessanterweise entspricht das erste Modell dem Kleid aus dem Philipsborns Frühjahr/Sommer Katalog des selben Jahres auf Seite 17.

S. 2a

SERVICE and SATISFACTION for YOU — the cornerstones on which stand these Two Big Stores of the "NATIONAL." HERE on this page we picture for you the "NATIONAL'S" two mammoth buildings—one in New York and one in Kansas City. Our friends call them the "stores that save you both Time and Money." And it is true—they do. For months our Buyers have been hard at work to make this Season your big opportunity for Money-Saving. And now everything is ready. Our shelves are piled high with merchandise so that there may be no delay in filling your order. The money-saving prices speak for themselves. And remember even our lowest priced merchandise is always reliable merchandise. The "NATIONAL" never has and never will sell any but dependable goods. Satisfactory service from the articles you buy and quick service in filling your order are two policies for which the "NATIONAL" is famous. Our Kansas City Store is noted for the prompt, almost perfect service it gives to our many customers who live west of the Mississippi River. Our styles are exactly the same New York styles that the "NATIONAL" carries in its New York Store. The quality is exactly the same and so are the prices. By buying from our Kansas City Store you save from 5 to 8 days on your order and you secure exactly the same goods at exactly the same prices as at the "NATIONAL" in New York. Save Time and Save Money by shopping at the "NATIONAL" in Kansas City. NATIONAL CLOAK & SUIT CO. Kansas City, Missouri. (NEW YORK. Home of NATIONAL Cloak & Suit Co.) Same Styles. Same Values. Same Merchandise. Same Quality. Same Prices at KANSAS CITY as at NEW YORK and You Save 5 to 8 Days on YOUR ORDER. (KANSAS CITY. Home of NATIONAL Cloak & Suit Co.) [Page 2a]

S. 2b

OUR KANSAS CITY HOUSE Saves You 5 to 8 Days on Your Order and gives you exactly the SAME New York Styles and Wonderful Values as the "NATIONAL" in New York. Washington. Only 3 to 3½ days by mail to New York Styles stocked for you in Kansas City. Oregon. You are over 3,000 miles from New York, yet our Kansas City Home brings Fifth Avenue Style within 3 days of you by mail. California. Your letter reaches our Kansas City Plant about 3 days after you mail it. Nevada. Only 2 to 3 days by mail from a complete stock of New York Styles in our Kansas City Home. Idaho. Two to 2½ days is all it takes for your letter to reach us in Kansas City. Utah. You can feel sure of quirk service when you realize that your letter is in our Kansas City Plant 1½ to 2 days after you mail it. Arizona. You are only 2½ days by mail from our Kansas City Home. That means only 2½ days from real New York Styles. Montana. New York Styles are only 2½ to 3 days away from you by mail. That is why we built a second home in Kansas City—for your convenience. Wyoming. Two days by mail from our Kansas City Plant. We combine for you New York Styles and quick service. Colorado. You cannot go East to shop in 1½ or 2 days. Yet an order for New York Styles to our Kansas City Home arrives that quickly. New Mexico. Just think your letter mailed today will reach our Kansas City Plant day after tomorrow! That enables us to serve you quickly. North Dakota. Between 2 and 2½ days is all you are from our Kansas City Home. South Dakota. It takes your letter only a little over 1 to 2 days to reach us in Kansas City. Nebraska. You can write us for New York Styles today and your order will probably be in our Kansas City Plant tomorrow. Kansas. You cannot reach New York in one day. But the New York Styles in our Kansas City Plant can be reached by mail in about 24 hours. Oklahoma. Your letter reaches our Kansas City Plant between 1 and 1½ days after you mail it. That means quick service. Texas. When you want New York Styles your letter need not travel across the continent. It takes only 1 to 2 days to reach our Kansas City Home. Minnesota. You are only 1 to 1½ days by mail from real New York Styles in our Kansas City Home. Iowa. If you mail your letter today we shall probably get it in Kansas City tomorrow. Louisiana. You are only 1½ to 2 days by mail from our home in Kansas City. Arkansas. You get quick service from our Kansas City Plant. The letter you send us one day is delivered to us the next. The "NATIONAL'S" Home in Kansas City, Mo. Missouri. Orders mailed from any part of Missouri are in our hands 3 to 18 hours later. Same Styles. Same Values. Same Quality. Same Merchandise. Same Prices. At Both New York and Kansas City. Look for Your State and see How Near you are to our Kansas City Store. It is this quick service to you who live West of the Mississippi River (including all of Minnesota and Louisiana) that makes Buying at the "NATIONAL" so much Pleasure. New York is the style center of the country. Here are born the new Fashions and here the "NATIONAL" studies and creates the authoritative New York modes for which we are justly famous. We know that you—our customers in the West—would never be satisfied with anything but real up-to-the-minute New York Styles, but we also realize that after ordering these styles you do not like to wait while your letter travels across the continent and the merchandise travels back. Therefore, to give you quick service, to save you from 5 to 8 days on your order, we duplicated our House of New York Styles one thousand miles nearer your front door—and we duplicated it exactly. In this big building in Kansas City, shown on the preceding page, we carry exactly the same goods, of exactly the same quality, in exactly the same styles, at exactly the same prices as we do in New York. Remember, if you live west of the Mississippi River (including all of Minnesota and Louisiana) you save from 5 to 8 days' time by ordering from our Kansas City Home and you get the same styles the "NATIONAL" has always been known for—authentic, modish New York Styles at money-saving prices. Send your order to NATIONAL CLOAK AND SUIT COMPANY KANSAS CITY, MISSOURI. [Page 2b]

S. 3

Have You Seen these Advertisements? FOR months the advertising of the "NATIONAL" has appeared in your favorite magazine. We have a message for you and for all women. We want to tell it as publicly and strongly as we know how. Behind the message we want you to feel our responsibility to you. For thirty-five years we have served you to the utmost of our ability, and never, in all our history, have we felt more determined to stand by our policy. It is to bring you the best and latest of the season's styles. It is to permit you and your family to be well dressed at the greatest possible saving to you. It is to serve you promptly, faithfully and earnestly. That is the message our advertising and this Style Book hold for you. Now that You have this Book— Make it serve you faithfully and well. It can and will if you use it. Every time you buy from it, with every single purchase, you get a double assurance—you save money and you buy Style. The book can only guide you to Fashion, to saving, if you do consult it before you spend any money for clothes. Read it. Study it carefully. Notice the Styles—the beautiful dresses, coats and suits and other wearing apparel. Then remember that nowhere else can you buy such stylish garments at such low prices. YOUR MONEY BACK IF YOU WANT IT. Your complete satisfaction or your money back. This is exactly what we mean when we say that the "NATIONAL" is a Money-Back House. It means that we guarantee everything in this Style Book to be exactly as pictured and described. We guarantee every price to be a money-saving price. You are the only judge. If anything you buy from the "NATIONAL" does not please you, send it back; we will refund your money, and we will pay transportation charges both ways. PLEASE LEND YOUR STYLE BOOK. As a favor to the "NATIONAL" and as a favor to your neighbor, won't you please lend your Style Book? For the past thirty-five years the demand for the "NATIONAL" Style Book always exceeds the supply of these books and this season will probably prove no exception. So please lend your Style Book. But only after you have enjoyed the pleasure of seeing all the latest New York Styles and after you have had the first advantage of the Savings this Book offers. This Style Book is the property of and should be returned directly to Name ______. Address______. NATIONAL CLOAK AND SUIT COMPANY, NEW YORK AND KANSAS CITY, MISSOURI. Page (2) 3

S. 4

How to Find the Things You Want. For Women and Misses. Aprons… 154, 155, 237. Apron, Stamped… 247. Aprons, Sanitary… 237. Bag Frames… 123. Bags, Hand… 123, 138, 139. Bags, Traveling and Shopping… 138, 139. Bead Necklaces… 123, 140, 238A. Beauty Boxes… 138, 139. Belts… 139, 140. Belts, Abdominal… 195, 237. Belts, Sanitary… 140, 237. Bloomers… 207, 217, 278, 279. Bloomers, Sanitary… 237. Blouses… 15, 50, 107 to 119. Braces, Shoulder… 237. Brassieres… 195, 208, 209. Buckles… 123, 140. Bust Ruffles… 212. Bust Supporters and Reducers… 237. Capes… 76, 81, 82, 85, 88, 95, 100. Caps, Boudoir… 200 to 205. Coats… 73 to 90, 94 to 100. Coats, Stout Women's… 88 to 90. Corset Bandeaux… 191 to 193. Corset Girdles… 193, 194, 198, 199. Corset Waists… 198. Corsets… 191 to 199. Corsets, Maternity… 195. Corsets, Reducing… 194, 196 to 198. Costume Slips… 203 to 205, 214 to 217. Dress, Stamped… 247. Dresses, Cloth and Silk… 2, 11 to 21, 42 to 45. Dresses, Lingerie… 1, 25 to 36, 41, 46 to 50. Dresses, House… 148 to 155. Dresses, House, Stout Women's… 152. Dresses, Maternity… 24. Dresses, Stout Women's… 21, 23, 35, 36. Dressing Sacque… 211. Fur Scarfs… 22. Girdles… 123, 139. Girdles, Corset… 193, 194, 198, 199. Gloves, Dress… 70 to 72. Gloves, Rubber… 237. Hair Goods… 156. Hair Pins and Ornaments… 68, 140. Handkerchiefs… 69, 140. Hat Trimmings… 66, 67. Hats, Trimmed… 51 to 65, 238A. Hats, Untrimmed… 66, 67. Head Band, Sport… 68. Hose Supporters… 237. Jewelry… 123, 140, 238A. Kimonos… 148, 154. Knickerbockers… 50, 105, 116. Knicker Suits… 50. Knit Bloomers… 278, 279. Knit Blouses… 108, 114, 118 to 121. Knit Underwear… 274 to 279. Manicure Sets… 123, 138. Maternity Apparel… 24, 195. Millinery Department… 51 to 67. Muslin Underwear… 200 to 211, 291. Napkins, Sanitary… 140, 237. Neckwear… 68, 140. Negligee… 154. Nets, Hair… 140, 156. Petticoats, Colored and Silk… 214 to 217. Pocket Books… 138 to 140. Princess Slips, Cotton and Silk… 203 to 205, 214 to 217. Purses… 138 to 140. Raincoats and Rain Hats… 91. Rubber Boots and Rubbers… 185. Shoes and Slippers… 106, 154 to 175. Shoe Ornaments… 157, 159 to 161, 163, 168, 169. Silk Underwear… 201, 204 to 211, 215 to 217, 279. Skirts… 101 to 106, 120, 121, 238A. Skirts, Stout Women's… 105. Sport Apparel… 50, 102, 106, 110, 112, 119 to 121. Sport Coats and Jackets… 102, 104, 106, 110, 112, 119 to 121. Stockings… 2, 282, 285, 288 to 291. Suits… 124 to 137. Suits, Stout Women's… 136, 137. Sweaters… 106 to 108, 118 to 121, 238A, 334. Underwear, Knit… 274 to 279. Underwear, Muslin… 200 to 211, 291. Underwear, Silk… 201, 204 to 211, 215 to 217, 279. Vanity Cases… 68, 123, 138 to 140, 238. Veils… 68. Waists… 15, 50, 107 to 117. Waists, Stout Women's… 116, 117. For Juniors, Girls and Children. Aprons… 143. Bags, Hand… 139. Belts… 140. Bloomers… 142, 143, 213, 231, 281. Blouses… 50, 116, 141 to 143. Braces, Shoulder… 237. Capes… 92, 93, 95, 100, 122. Coats… 92 to 100, 236. Coats, Sport… 121. Corset Waists… 198. Dolls… 123. Dress, Stamped… 247. Dresses… 31, 32, 37 to 43, 45, 50, 141 to 147, 234, 235. Garters… 140. Gloves… 71. Handkerchiefs… 69. Hats… 60, 61, 236. Knickerbockers… 50, 116, 141, 143. Knicker Suits… 50. Knit Underwear… 280, 281. Muslin Underwear… 212, 213, 230, 231. Overalls and Overall Suits… 232, 233. Pajamas… 213, 231. Purses… 139, 140. Rain Cape… 91. Raincoats and Rain Hats… 91. Rompers… 232, 233, 247. Rubber Boots… 185. Rubbers… 185. Shoes and Slippers… 165, 172 to 177, 179. Skirts… 142, 143. Sleeping Garments… 213, 231. Sports Apparel… 50, 121. Stockings… 282 to 285. Suit, Girls'… 142. Suits, Little Boys'… 232, 292 to 294, 297. Sweaters… 121, 122. Ties… 68. Toys… 123, 140. Underwaists… 212, 231, 280. Underwear, Knit… 280, 281. Underwear, Muslin… 212, 213, 230, 231. Waist Suits… 231, 280. Waists… 50, 116, 141 to 143. Waists, Skeleton… 212, 231, 237. Everything For The Baby. Absorbent Cotton… 220. Aprons… 222. Bands… 221, 223. Barrows… 221. Basket… 221. Bath Set… 221. Bath Towels… 221. Bibs… 222. Blankets… 222, 253. Bloomers… 230. Bonnets… 225, 228, 229. Book, Baby Days… 220. Bootees… 221. Brush and Comb Sets… 219. Capes… 219, 228, 229. Cape, Hood… 228. Caps… 219, 225. Carriage Cover Clasp… 221. Carriage Covers… 222. Carriage Set… 222. Coats… 228, 229. Comforters… 222. Clothes Hanger… 221. Creepers… 232, 233. Crib Pads… 220. Crib Spread… 252. Diaper Bags… 222. Diaper Covets… 220. Diaper Drawers… 230. Diaper Pads… 220. Diaper Pants… 230. Diapers… 218, 219. Dolls… 123. Drawers… 230. Dresses… 224, 226, 227. Flannels, Baby… 266. Hats… 225, 228, 229. Hood Cape… 228. Hot Water Bottle… 221. Infants' Department… 218 to 236. Kimonos… 221. Knitted Caps… 219. Knit Underwear… 223, 230. Layettes… 219 to 221. Moccasins… 220, 221. Muslin Underwear… 230, 231. Nightgowns… 220, 222, 230. Nightingales… 219. Nipples… 221. Pajamas… 222. Petticoats… 224, 226, 227. Pillow Slips… 220, 222. Pins, Dress… 140. Rattles… 220. Rompers… 232, 233, 247. Rubber Sheeting… 220. Sacques… 219. Safety Pins… 221. Shawl… 219. Shirts… 223. Shoes and Slippers… 176, 177, 179, 220. Sleeping Garments… 220. Soap, Castile… 221. Stearate of Zinc… 221. Stockings and Socks… 283, 285. Sweaters… 222. Talcum Powder… 221. Teething Rings… 220. Toilet Sets… 219. Underwear, Knit… 223, 230. Underwear, Muslin… 230, 231. Veil… 221. Wash Cloth… 221. Wrappers, Knit… 223. For Men and Young Men. Belts, Abdominal… 237. Belts, Leather… 326. Braces, Shoulder… 237. Breeches… 316, 317. Brief Case… 138. Caps… 320. Chains, Watch… 326. Collars… 327. Furnishings… 320 to 333. Gloves… 72. Handkerchiefs… 69, 140. Hats… 321. Hunting Suits… 312. Jumpers… 312. Knickerbockers… 312, 314. Knit Underwear… 271 to 273, 281. Leggings… 184. Neckties… 327, 333. Night Shirts… 323. Overalls… 318, 319. Overall Suits… 318. Overcoats… 313. Pajamas… 323. Pants… 312, 314 to 317. Puttees… 184. Raincoats… 313. Rubbers and Rubber Boots… 185. Shirts, Dress… 323, 330 to 333. Shirts, Work… 324, 325. Shoes and Slippers… 165, 178, 180, 181, 184 to 186, 188 to 190. Socks… 282, 285 to 287. Suits… 305 to 312, 334. Sweaters… 122. Trousers… 312, 314 to 317. Underwear, Knit and Athletic… 271 to 273. Work Jackets… 318, 319. Work Suits… 312. Work Trousers… 316, 317. For Youths and Boys. Belts, Leather… 326. Breeches… 302. Caps and Hats… 292, 293, 320, 322. Clothing… 292 to 304. Collars… 327. Furnishings… 320, 322, 327 to 329. Gloves… 72. Handkerchiefs… 69. Hats and Caps… 292, 293, 320, 322. Knickerbockers… 302, 303. Knit Underwear… 280, 281. Neckties… 327. Night Shirts… 329. Overalls… 303, 304. Pajamas… 213, 329. Pants… 302, 303. Play Suits… 295, 304. Raincoats and Rain Hats… 297. Reefers… 297. Rubber Boots… 185. Rubbers… 185. Shirts and Blouses… 328, 329. Shoes and Slippers… 165, 182, 183, 189. Stockings… 282 to 285, 287. Suits… 292 to 301. Suits, High School… 295, 299. Sweaters… 122. Trousers… 302, 303. Underwear, Knit and Athletic… 280, 281. Waist Suits… 280. Work Jacket… 303. Work Suit… 303. Dry Goods and Household Necessities. Apron, Stamped… 247. Art Goods… 247. Asbestos Table Mats… 249. Bags, Hot Water… 221, 237. Bath Mats… 250. Bath Towels… 250. Beaded Bag Outfit… 123. Beads… 123. Bed Linens… 254. Bed Sets… 254. Bed Spreads… 247, 252, 253. Blankets, Bed… 252, 253. Center Pieces… 247. Cotton, Absorbent… 220. Cotton Batting… 265. Cotton, Embroidery… 247. Cotton Piece Goods… 255 to 265. Counterpanes… 252, 253. Curtain Materials and Curtains… 267 to 270. Damask, Table… 248. Diaper Cloth… 265. Domestics… 264, 265. Dresser Sets, Stamped… 247. Dress Goods, Cotton… 255 to 263. Dress Goods, Silk… 238B to 240, 242 to 246. Dress Goods, Wool… 240, 241. Dry Goods… 238B to 270. Embroidery Materials… 140, 247. Flannel Piece Goods… 266. Fringe… 247. Ironing Board Cover and Pad… 254. Lace… 240, 246, 247. Linens, Bed… 254. Linens, Dress and Art… 256, 257. Linens, Table… 248, 249. Linings… 244 to 246, 259. Luncheon Sets, Stamped… 247. Mattress Covers… 254. Needles… 123, 140. Pillow Cases… 254. Pillow Cases, Stamped… 247. Pins… 140, 221. Remnant Bundles… 262, 263. Sheeting, Rubber… 220, 264. Sheets, Bed… 254. Silk Dress Goods… 238B to 240, 242 to 246. Soaps… 221, 238. Spreads, Bed… 247, 252, 253. Stamped Goods and Embroidery Materials… 123, 247. Syringes… 237. Table Cloths… 249. Table Napkins… 249. Table Padding… 248. Towels and Towelings… 250, 251. Wash Cloths… 250. Wash Goods… 255 to 263. White Goods… 260, 261. Wool Dress Goods… 240, 241. Toilet Goods, Novelties, Accessories and Miscellaneous. Art Needlework Goods… 247. 10 Cent Bargain Page… 140. Fountain Pen and Pencil… 123. Leather Goods… 138, 139. Notions… 140. Novelties… 123, 140, 238A. Rubber Goods… 237. Sanitary Goods… 140, 237. Shoe Chart… 187. Shoe Findings… 184. Toilet Articles… 68, 123, 140, 238. Trimmings 66, 67, 247. NATIONAL CLOAK AND SUIT COMPANY, NEW YORK AND KANSAS CITY, MISSOURI. Page 4

S. 5

Send this Order to National Cloak and Suit Co., Kansas City, Missouri. National Cloak and Suit Company, Independence and Hardesty Aves., Kansas City, Missouri. REFERENCES: Any National Bank in the United States. I send you this order with the understanding that if I am not completely satisfied in every way, I can return the goods and you will exchange them for other merchandise; or you will refund my money, whichever I prefer. Write Name and Address VERY PLAINLY. Mr., Mr. or Miss | First Name | Middle Initial | Last Name. If you are a married woman please use your husband's initials. House Number | Street or Avenue | R. F. D. No. | Box No. Town (Write here the name of your Poet Office very plainly.) | State (Write name of State in full.) READ CAREFULLY. Remit by Post Office Money Order, Express Money Order, Bank Draft or send your personal Check, made payable to the National Cloak and Suit Company, Kansas City, Missouri. We will accept as cash, Liberty Bond Coupons due up to July 31, 1924. OUR TERMS—We do a strictly cash business, so please send enough money to pay for your entire order. In cases where customers do not send enough money, but the amount is at least one-third the amount of the order, it is necessary for us to send the order C. O. D. In such cases the customer must pay the shipping charges, also the cost of sending the balance of the money to us. We cannot fill orders that are not accompanied by a remittance. DO NOT SEND CASH—unless you have your letter registered. We will not be responsible for cash that is not registered. Please do not send postage stamps. PLEASE DO NOT WRITE HERE. BE VERY SURE TO GIVE COLORS AND SIZES. Don't delay your own order by forgetting to give size or color and do not order sizes or colors not mentioned in the description. We cannot fill your order unless you give us the correct size and color. STYLE NO. | HOW MANY | COLOR | BUST OR SIZE | WAIST | LENGTH | HIP | ARTICLE | PRICE | Dollars | Cents | Postage | Cents. Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| Style No. |…| Color | Bust or Size | Waist | Length | Hip |……|…|…||…| For Order |__|___| For Postage |__|___| Total Remittance |__|___| Read on the Other Side of this Blank HOW TO TAKE YOUR MEASUREMENTS. In Ordering Clothing for MEN AND YOUNG MEN Write measurements carefully in the spaces provided on the other side of this Order Blank — Be Sure your Money Order or your Check includes all postage charges. ---FILL IN PARTICULARS, CUT OUT THIS BLANK AND MAIL IT TO NATIONAL CLOAK AND SUIT CO., KANSAS CITY, MISSOURI--- Copyright, 1924, by National Cloak and Suit Company. All rights reserved. Page 5

S. 10

The "NATIONAL" the House of Style. The Secret of Style for the Woman with Limited Dress Allowance. OUR wealthier friends are indeed fortunate. For they can easily gratify that age-old desire for new gowns and coats and lingerie; shoes and dress accessories. But for us who have to count our pennies, the problem of dress becomes a real source of worry and despair. What to buy? Is it stylish? Will it wear? Constantly, these three questions are before us. Is there any solution? Yes, Madam, there is an answer — "Shop at the 'NATIONAL'." For 35 years we have specialized in creating stylish clothes at money-saving prices. Today the "NATIONAL" is nationally recognized as the House of Style. If you studied, lived, breathed, style for 35 years right in New York, the style center of America, don't you think you, too, would know style. We do know style. Often you hear your friends and neighbors say, "Don't you like my 'NATIONAL' Dress?" Do you recall the touch of pride in their voice when they said "my 'NATIONAL' Dress?" Do you speak of your clothes with that touch of pride our customers do? You will if you buy at the "NATIONAL," for truly we are Specialists in Style. Because We are Specialists in Value, too, You Get the Most for Your Money. Everyone admits that the specialist can give you the best and finest articles. But what is not generally known is that the Specialist Gives the Greatest Values. Our very bigness spells pleasant economy for you. Where the smaller house buys in quantities of a dozen, we buy in hundreds. Mills, manufacturers, wholesalers all know we buy for cash and so quote us the very lowest prices. Every penny of these savings we pass on to you. Do you know any other house you buy from that examines every dress or coat or skirt or suit, to make sure that it meets the high standard of quality, workmanship and value demanded by the "NATIONAL." We are glad to do it, because by this very examination do we insure your getting quality clothes at money-saving prices—clothes satisfaction. We honestly believe no one has equal experience or an equal opportunity to give you as much for your dollar as can the "NATIONAL." We say we honestly believe this—and we do. But we want you to prove it for yourself. We want you to study "NATIONAL" values and see for yourself that this Book is for you, indeed, the "NATIONAL" Money-Saving Style Book. And by studying this Book, you will know the secret of style for the woman with limited dress allowance. It is to buy your clothes and your family's clothes at the "NATIONAL," the house of style and value. Putting Our Best Values First. THE New York styles pictured on the opposite page solve your problem of how to dress more stylishly and still save money. One glance tells you they are stylish. But you must see these dresses to appreciate what outstanding values they are. Truly, there is pleasant economy for you if you but choose these gowns. NATIONAL CLOAK AND SUIT COMPANY, NEW YORK AND KANSAS CITY, MISSOURI. Page 10

S. 11

Kleider mit geradlinigem Schnitt. Auch Stilkleider sind 1924 noch sehr modern (Kleid rechts außen).

S. 12

Elegante Kleider aus Seide für „halb formale“ Anlässe. Das ärmellose Abendkleid aus rosa Seiden-Georgette-Krepp ist aufwendig bestickt.

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