National Cloak & Suit Co., Spring/Summer 1924

Fashion from the mail order catalog of the National Cloak & Suit Company from Kansas City, Missouri, U.S.A., for spring and summer 1924.

Pages in total: 334 (29 online)

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29 Pages

P. 1

Front page or cover of the mail order catalog, vol. 28, no. 2, of the National Cloak & Suit Company from Kansas City, Missouri, U.S.A., for spring and summer 1924. The "NATIONAL" Money-Saving Style Book. Spring and Summer 1924. 16 X 201—[Summer dress in] Voile. $5.98. For Description of this Dress See Page 2. National Cloak & Suit Co., New York and Kansas City. [Page 1]

P. 2

Fashion's Newest Creations. Direct from New York. Dress Pictured on Front Cover is Described Here. 16 X 201—The ideal Summer Dress and a wonderful value! That is what our style experts call this charming model—and that is why they selected it for the place of honor on the front cover of our new Spring and Summer Style Book. Made of good quality Colored Cotton Voile—the ideal dress fabric for warm weather wear—designed in the most up-to-date style and priced at only $5.98. Self-tone check voile forms the back of skirt and the scalloped collar, cuffs and flounces on front of skirt, all finished with soutache braid in contrasting color. Ribbon belt. Lavender, tan or navy blue. 34 to 44 bust; wide hem. Give bust, waist and hip measures; height and weight. State color desired; also length from back of neck to bottom of hem… OUR PRICE, $5.98. Postage 12¢ extra. All-Silk Canton Crepe. 10 X 501—How often have you wished for a dress showing the charm and allure of the Eastern fashions? Well, here is just such a dress. The Chinese influence that marks the season's most exclusive styles is cleverly embodied in this Women's two-piece Dress of good quality All-Silk Canton Crepe. The tunic blouse, in Mandarin coat effect, shows an elaborately embroidered border in rich harmonizing colors. A very new feature is the Canton crepe double collar and double cuffs in two contrasting colors. Fulness is adjusted by sash ties of self-material at each side. Shoulder closing. Skirt is attached to a sleeveless waist of good quality white lingerie cloth. COLORS: black or navy. SIZES: 34 to 44 bust; wide basted hem. Give bust, waist and hip measures; height and weight. State color desired; also dress length from back of neck to bottom of hem… $21.98. Postage 15¢ extra. Trojonette. A Very New Fabric. 10 X 502—Paris-inspired—unmistakably—is this stunning Dress. A dash—an air—a smartness all its own—has this very distinctive straight-line model. It is made of a very new material, Embossed Trojonette, an artificial silk fabric with knitted back and lustrous pile surface, with all-over embossed design in Oriental pattern. The slightly draped front is held by a loose panel of self-material lined with contrasting color Trico-Knit (knitted artificial silk) and finished with a handsome ornament. A similar panel in back extends from neck to hem and is looped at waist-line and lower edge. Slip-over model. COLORS: cocoa tan, Copenhagen blue or black. SIZES: 34 to 44 bust. Give bust, waist and hip measures; height and weight. State color desired; also length from back of neck to bottom of hem… OUR PRICE, $16.98. Postage 15¢ extra. For Misses. All-Silk Charmeuse. 23 X 416—Only an expert designer could have put into a Dress such smart and youthful style as that which distinguishes this charming slip-over model for Misses and Small Women. The material is fashionable All-Silk Charmeuse of good quality and soft and supple texture which admirably adapts it to the full shirred skirt and peplums at each side. Contrasting color duvetyn and metallic braid finish the new style neck, the sleeves, peplums and bottom of skirt. Long bow of duvetyn extends from neck to knee depth in back. COLORS: black or navy blue. SIZES: 14, 16, 18 and 20 years. Give size and color desired. Read "How to Order Dresses for Misses and Small Women" on page 43… OUR PRICE, $12.98. Postage 15¢ extra. Pure Thread Silk, Lavender Top. Seamed Back Beaver Cordovan or Black. 5 X 848—We offer you an extraordinary value in these Women's handsome Stockings knit of Ingrain Pure Thread Silk (dyed in the yarn before knitting). Serviceable weight. They have seamed back to fit trimly around the ankles; fashioning marks to look like full-fashion stockings. Seamless feet. Fine gauge. Double soles and high spliced heels reinforced with lisle on inside. Reinforced heels, toes and tops above knees, including double garter tops, are of mercerized lisle. SIZES: 8½ to 10. A pair, $1.00. Postage 1¢ extra. The "NATIONAL" Money-Saving Style Book, Vol. 28, No. 2, January, 1924. Copyright, 1924, by National Cloak & Suit Company. Page 2

P. 11

Kleider mit geradlinigem Schnitt. Auch Stilkleider sind 1924 noch sehr modern (Kleid rechts außen).

P. 12

Elegante Kleider aus Seide für „halb formale“ Anlässe. Das ärmellose Abendkleid aus rosa Seiden-Georgette-Krepp ist aufwendig bestickt.

P. 31

Legere Kleider für tagsüber.

P. 32

Legere Kleider für tagsüber.

P. 42

Kleider, davon drei Stilkleider, für die junge oder klein gewachsene Dame.

P. 51

Vier ausgesuchte Hut Modelle als Fotografien. Der Topfhut unten links ist der neuste Schrei der Mode 1924.

P. 63

Hüte mit Blüten und Federverzierungen.

P. 64

„Attraktiv im Preis“ sind diese Hüte - Preise zwischen 1,98 und 3,59 $.

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