Bellas Hess & Co., Fall/Winter 1920

Fashion from the mail order catalog no. 93 of the firm Bellas Hess & Company from New York City, N. Y., U.S.A., for fall and winter 1920-21.

Pages in total: 352 (180 online)

Scan format: 20.4 x 27.7 cm / 8.03 x 10.91 in

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180 Pages

Front page or cover of the mail order catalog no. 93 of the Bellas Hess & Company from New York City, N. Y., U.S.A., for fall and winter 1920-21. FALL and WINTER 1920-21. CATALOGUE No. 93. Read This. The Price of Every Article in this Catalogue has been Reduced – See Page #3. BELLAS HESS & CO., NEW YORK CITY, N. Y. Title illustration/title drawing: unknown/unsigned.

5K275. Musketeer Blue. 5K276. Reindeer. 5K277. Brown. A Stunning, Up-to-Date, Directoire Wrap Coat of fine quality Chamo Cloth which will give splendid service and is one of the season's smartest materials. Coat has deep cape collar and wide cuffs or Black Sealine Fur which contribute greatly to the rich appearance. Back is designed with a wide cape effect which is joined to body of coat and adorned with rows of tailor-stitching. Front has two pockets. The sleeves are in fashionable wrap effect. Length about 48 inches. Richly lined throughout with fancy flowered silk, and interlined. A beautiful coat at a very moderate price. Sizes 32 to 46 bust, also to fit misses and small bust women 32 to 38… $65.00. Postage 20¢ Extra. 5K278. Brown Heather. 5K279. Green Heather. Stylish Cape Coat of superior quality Heather Mixture All-Wool Velour. A beautiful material which will give excellent wear. The model has a deep cape cut in three sections to give the effect of a triple cape and finished with tailor-stitching. Back has center stitched plait and a side plait at each side. Cuffs and sides are trimmed with buttons. Front has two pockets. Belt is of self material. Coat is half lined with Venetian. Sleeves lined. Coat is 48 ins. long. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. A special value. (Postage 20¢ Extra) … $27.50. 5K281. Green. 5K282. Navy Blue. 5K283. Brown. A Handsome Winter Coat of fine All Wool Velour. Coat has deep cape collar finished with silk tailor-stitching and a wide border of Black Sealine Fur. Collar may be buttoned up or turned down. Back of coat is cut with graceful fulness, held at the waist by a belt of self material. Self cording forms a panel at center of back. Cuffs and pockets are finished with silk tailor-stitching and fancy buttons. Length about 48 ins. Lined to the hips with Satin Venetian. Sleeves lined. Sizes 32 to 46 bust, also to fit misses 32 to 38 bust. (Postage 20¢ Extra) … $34.95. Bellas Hess & Co., are Leaders of New York Fashions

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5R285. Brown. 5K286. Musketeer Blue. 5K287. Reindeer. Directoire Coat of fine All-Wool Chamo Cloth, a beautiful material with smooth chamois finish. Note the graceful loose-hanging Directoire cape at the back, adorned with bands of rich Black Sealine Fur and arranged in a box-plait panel finished with ornamental buttons. Coat also has deep cape over collar and the front is finished with crossed belt and two pockets with flaps. Cuffs trimmed with Black Sealine Fur. Length of coat 48 ins. Rich substantial lining of flowered Silk. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. (Postage 25¢ Extra) … $54.95. BEHRING SEAL. 5K288. Superb Dress Coat of finest quality, rich, lustrous, heavy pile Black Silk Behring Seal Fur Plush. Coat is a loose model with a very deep Russian Cape of genuine, lustrous Black American Marten Fur. The lining is fine quality fancy figured Silk. The pockets are trimmed with silk crochet buttons and the tasseled tie sash is drawn through slits at side. Length 48 inches. A coat of magnificent quality and style. Very reasonably priced. Black only. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. (Postage 30¢ Extra)… $159.50. 29K350. Muff of Black American Marten Fur to match cape of coat. Satin lined… $13.95. Postage 10¢ Ex. 5K289. Musketeer Blue. 5K290. Brown. 5K291. Reindeer. Coat of All-Wool Chamo Cloth, with smooth chamois surface. Has deep rippling Directoire cape shirred at the neck. Cape, deep cuffs and waistline at back are adorned with rows of silk tailor-stitching. Two slashed pockets, tie sash drawn through slits at side. Loose Mandarin sleeves. Length of coat about 48 ins. Lined with fancy flowered Satin. 32 to 46 bust, also to fit misses 32 to 38 bust. (Postage 20¢) … $39.95. Belles Hess & Co., are Leaders of New York Fashions. [Page] 1

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Three New Coats. 5K295. Brown. 5K296. Dark Green. 5K267. Black. Handsome Directoire Model Cape Coat, made of superior quality All Wool Velour. A practical, durable material, very stylish and of fine appearance. Coat is a belted model and has a deep round directoire cape of Wool Velour inlaid with collar effect of Black Sealine Fur. The two deep pockets and the wide cuffs are trimmed with buttons. Back of coat is stitched to the waist in panel effect. Model is about 48 ins. long and is lined throughout with fancy Satin. 32 to 46 bust, also to fit misses and small women 32 to 38 bust… $49.95. Postage 20¢ Extra. 29K361. Melon Shape Muff of Black Sealine Fur, shown on figure, to match collar of coat. (Postage 10¢ Extra) … $15.95. 5K298. A Stunning Dress Coat, one of the fashionable short models, made of superb quality, rich, Black Silk Behring Seal Fur Cloth. Has a deep cape collar of beautiful Australian Opossum Fur in natural soft two toned gray shade. Collar may be fastened up or turned down as a cape. Coat is cut on flare lines and has belt of self material drawn through slits at sides and worn beneath at back. You can wear the belt outside if you wish to. The smart cuffs are trimmed with plush buttons. Model has two pockets and is 36 inches long. Coat is handsomely lined with fancy flowered Satin. Black only with gray fur collar. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. A wonderful value at (Postage 20¢ Extra) … $87.50. 5K299. Musketeer Blue. 5K300. Dark Green. 5K301. Plum Color. An Entirely New Model Directoire Cape Coat of stunning style, made of fine All Wool Velour. Coat is loose fitting and shirred at waistline beneath a tie sash. The directoire cape is lined with satin Venetian and trimmed with black American Marten Fur. Cuffs are handsomely fur trimmed to match. Coat has two slashed pockets and is lined with satin Venetian. Length about 48 inches. Sizes 32 to 46 bust also to fit misses and small women 32 to 38 bust. Splendid value (Postage 20¢ Extra) … $34.95. 29K352. Muff of Black American Marten Fur to match trimming on collar of coat (Postage 10¢ Extra) … $13.98. Remember—We offer you GOOD VALUE as well as Smart Style. These coats are entirely new models. Bellas Hess & Co., New York City, N. Y. [Page] 2

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Good News for Our Customers! On Every Article in this Catalogue We Have Cut Our Prices and Reduced Our Profits to the Smallest Possible Margin and This is Why. Our Prices Have Always Been Fair and Reasonable. We have NEVER demanded excessive profits, but have invariably been content to sell merchandise at a very narrow margin. Low prices and good values mean increased sales, and on this principle, we have built our enormous business. We are proud of the fact that, by our policy of fair prices, we have gained the confidence, the goodwill and the friendship of our three million customers. NOW; We intend to go further! We are in Full Accord with the Movement to Fight High Prices. It cannot be done by beating of drums, nor blowing of trumpets, nor by insincere and false pretensions that goods are being sold for "less than cost." Your common sense tells you that no concern could stay in business and continue to sell merchandise for less than it costs to produce. The way to reduce prices is for someone to start the downward trend, and TAKE LESS PROFIT OR NO PROFIT until conditions are adjusted. And that is what WE have done. READ THIS CAREFULLY. We Have Reduced the Price of Every Article in This Catalogue. And we guarantee that every article is offered at as low or a lower price than the same goods can be bought for anywhere in the United States. We stand back of this statement. We will make good the difference at any time if it can be proven that the same merchandise is offered elsewhere for less money. And More Than This: If market conditions during the season justify further reductions, we will again lower our prices. Which means: That if you send us an order for anything in this Catalogue, and we have been able meanwhile to reduce the price, we will fill your order at the lower price and refund the difference! Everything in Our Catalogue is Good Quality and Good Value. We refuse to cut down our standards of quality. We have never offered our customers shoddy materials nor inferior merchandise and we never will. We are in this fight for reasonable prices TO STAY. That is why we have reduced the price on every article in this Catalogue, and that is why this Book offers you better values in high grade merchandise than you can find ANYWHERE! BELLAS HESS & CO., WASHINGTON, MORTON & BARROW STS., NEW YORK CITY, N.Y. [Page] 3

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WE SHOW YOU ALL THE NEWEST STYLES IN COATS. Coat styles this Season are unusually charming and becoming, and we offer you all the very latest styles; exactly the same distinctive models that are shown in New York City's Smartest Shops. Our Catalogue is an authoritative guide to correct taste in dress. Our values cannot be duplicated anywhere. We have cooperated heartily with the movement to reduce the high cost of wearing apparel, and we have deliberately cut our usual moderate margin of profit to help bring about a general reduction in prices. You get full value for your money when you buy from us. Coats of Exceptional Style. Coat of Wool Velour Trimmed with Marten Fur. 5K305. Rich Dark Brown. 5K306. Dark Green. 5K307. Black. A Winter coat of stunning style made of superior quality All-Wool Velour. This is one of the season's most fashionable fabrics and is recommended for its fine appearance and sterling wearing qualities. The coat has a collar of genuine Black American Marten Fur; the collar may be turned down flat or worn fastened up at the neck. The back is designed in panel effect with loose plaits below the waistline. Coat has a belt of self-material combined with fancy ornamental buckles. Coat has two pockets trimmed with buttons; sleeves are tailor stitched and have cuffs of self material. The coat is about 48 ins. long and is lined to the waist with Satin Venetian. Sizes 32 to 46 bust; also for misses and small women 32 to 38 bust. An exceptional value. Price… $39.98. Postage 35¢ Extra. Handsome Dress Coat of Lustrous Behring Seal Plush. 5K308. An exceptionally beautiful dress coat; one of the most stylish cape models. Made of the finest quality lustrous Black Behring Seal Plush; a beautifull [sic!] heavy high pile all-silk Plush which resembles the genuine Seal Fur in its rich appearance. Coat is three-quarter length measuring about 36 inches in back. It has extra deep Directoire cape which falls gracefully over the shoulders. The tie belt is finished with Plush ball ornaments and is drawn into slits at each side being worn beneath at the back. Model has two pockets and is lined throughout with fancy flowered silk. Black only. Sizes 32 to 46 bust; also for misses and small women 32 to 38 bust. A beautiful coat at a very reasonable price… $64.75. Postage 35¢ Extra. WE GUARANTEE TO PLEASE YOU OR REFUND YOUR MONEY. Bellas Hess & Co., New York City, N. Y. [Page] 4

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Coat of Silk Seal Plush Trimmed with Gray Moufflon Fur. 5K310. A Superb Dress Coat of finest quality and rich appearance, made of lustrous Black Silk Seal Plush with deep heavy pile. This fine fabric closely resembles seal fur and is very fashionable. The deep cape collar, cuffs and wide border at bottom are of genuine Moufflon fur with long, soft, silky hair in a beautiful gray shade. Coat is cut on loose flare lines with a tie belt of plush which is drawn through at sides and worn beneath coat in back. Belt may be worn outside if preferred. Front has two pockets. Length of coat 36 inches. Lined with fancy silk. An aristocratic and beautiful coat suitable for smartest dress wear and very reasonably priced. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust… $85.00. Postage 35¢ Extra. Black Seal Plush and Sable Coney Fur 5K311. A Handsome Wrap Coat of attractive style, made of beautiful quality, lustrous Black Silk Seal Plush. The model has a deep cape, as pictured, which is made of high grade genuine Coney Fur in a rich Sable Brown shade. The fur forms a tasteful contrast with the silk seal plush and the coat is a wonderful value at our moderate price. It is about 48 inches long and is lined with satin Venetian. Belt is drawn through slits at side, but may be worn outside in back if preferred. Front has two pockets. Black with brown fur only. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust… $75.00. Postage 35¢ Extra. All Wool Polo Velour. 5K312. A Rich Dark Brown. 5K313. Reindeer Tan. 5K314. Teal Duck (a new bluish green shade). A Stylish, New Cape Model Coat, made of beautiful quality All Wool Polo Velour. A fashionable material which will wear well and is warm without being heavy in weight. The deep cape its finished with self-cording and buttons and may be fastened in front with loops and buttons or worn open. The coat is shirred at waistline in back beneath the belt of self material, and is finished across back and on the two large pockets with rows of tailor-stitching. Model is trimmed with self-covered buttons and the cuffs are finished with buttons and self-cording. Length about 48 inches. Lined throughout with Satin Venetian. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust… $29.95. Postage 30¢ Extra. Good Values and Complete Satisfaction Guaranteed. [Page] 5

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HANDSOME STOLE AND MUFF OF BLACK SILK SEAL PLUSH. 5K362. Fashionable, Wide, Extra Length Scarf or Stole, made of beautiful, lustrous Black Silk Seal Plush which closely resembles the genuine fur. The stole is about 10 inches wide and 70 inches long, not including the handsome large plush ball ornaments which trim each end. It is lined with fancy flowered silk. A fine value. (Postage 10¢ Extra) … $8.98. 5K363. Melon Shape Muff of lustrous Black Silk Seal Plush to match stole. Finished at ends with black silk ruffles. Width about 14 inches including ruffles… $4.98. Postage 10¢ Extra. Cape Coat of Black Seal Plush. 5K360. An Ultra Fashionable Directoire Wrap Coat, made of finest, lustrous, Black Silk Seal Plush. This rich fabric looks just like the genuine seal fur. Coat is a loose fitting model, designed with a deep Directoire circular cape which is gathered slightly at the neck causing it to fall in graceful ripples. The sleeves have deep cuffs of plush and the front is finished with two flap pockets. Coat is 48 inches long and is serviceably lined with Satin Venetian. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. A handsome coat very reasonably priced. (Postage 40¢ Extra) … $59.98. 5K361. Muff of Black Silk Seal Plush to match coat, finished with silk ruffles. Price… $4.98. Postage 10¢ Extra. Bellas Hess & Co., New York City, N. Y. [Page] 10

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Descriptions of Women's Coats Illustrated on Page 11. FINE ALL WOOL CHAMO CLOTH. 5K365. Reindeer Tan. 5K366. Musketeer Blue. 5K367. A Rich Shade of Brown. Coat of up-to-date style, of fine All Wool Chamo Cloth. This stylish material has a beautiful soft finish and will give satisfactory service. Coat has a deep cape collar finished with a wide border of Australian Opossum Fur. This fur is noted for its rich appearance and splendid wearing qualities and makes a fine trimming. The back of the model is arranged in box plaits and side plaits, stitched to waistline and from there falling gracefully. Front has two button-trimmed pockets and belt of self material which is drawn through slits at side and is worn beneath coat at back. The cape may be fastened up at neck. Length of coat about 48 inches. Lined throughout with fancy flowered silk. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. A special value… $59.95. Postage 35¢ Extra. MERCERIZED EGYPTIAN PLUSH. 5K368. Black. 5K369. Wine. 5K370. A Rich Shade of Brown. Dress Coat, of fine quality, mercerized Egyptian Plush. This is a fabric of rich appearance that will give excellent wear and is an appropriate selection for an ultra smart dress coat. The model has a deep collar of Silver Gray Silky Chinchilla Fur Cloth which looks like real fur. The collar may be fastened up at neck or turned down flat. The wide border at the bottom and the cuffs are also of Chinchilla Fur Cloth to match collar. Coat is cut with graceful fulness and is held at the waist by a triple silk rope girdle cord ending in long silk tassels. Length about 36 inches. Satin Venetian lining. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. (Postage 10¢ Extra) … $29.95. 5K374. Stylish Muff of Silver Gray Chinchilla Fur Cloth to match trimming on coat, finished with silk ruffles. (Postage 10¢ Extra) … $6.98. 5K373. A Rich Brown. 5K372. Navy Blue. 5K373. Black. A Modish, Winter Coat of fine, Winter weight All-Wool Broadcloth. The coat has a handsome cape collar of Black American Marten Fur, which adds greatly to the smart appearance. Collar may be fastened up at neck or worn turned down flat. Back has a tailor-stitched panel trimmed with self-covered buttons and falls in loose plaits below the waistline. Front is also adorned with tailor-stitched narrow plaits, forming a pocket at each side trimmed with buttons. Coat is about 48 inches long and has belt of self material as pictured. It is lined with satin Venetian. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. (Postage 40¢ Extra) … $49.95. [Page] 11

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Descriptions of the Fine Coats on Page 12. COAT OF BROADCLOTH KERSEY. 5K375. Navy Blue. 5K376. Dark Brown. 5K377. Black. Handsome Winter Coat of beautiful quality All Wool Chiffon Broadcloth Kersey with a fine lustrous finish. Note particularly the deep Directoire cape collar of rich Black Sealine Fur. The cape extends to the waistline in back and the fur which will give splendid wear looks exactly like the very expensive genuine seal. Coat is a belted model with two full length, stitched panel box plaits in back. The fancy cuffs, the two pockets and the button-trimmed panels in back are finished with tows of silk tailor-stitching. Coat is 48 inches long and is lined throughout with satin Venetian. A fine value. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. (Postage 30¢ Extra) … $49.95. SMART CAPE COAT OF FINE ALL WOOL CHAMO CLOTH. 5K378. Reindeer Tan. 5K379. Dark Brown. 5K380. Musketeer Blue. Here's a Coat of Superb Style, of fine quality All Wool Chamo Cloth, one of the season's popular Velour finished materials and a fabric that is guaranteed to give excellent wear. The Directoire cape is edged with a border of gray silk Moleskin Fabric Fur as pictured. The cape may be worn turned down or it can be buttoned up around neck. The back of the coat is shirred in graceful fulness at the waistline beneath a belt of self material which crosses at the front. The cuffs are trimmed with buttons and band of Moleskin Fur Cloth. Front has two pockets. 48 inches long; lined throughout with fancy silk. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. A splendidly tailored coat worth every cent we ask for it. (Postage 30¢ Extra) … $43.50. COAT OF WOOL VELOUR, GRAY KIT CONEY FUR COLLAR. 5K381. Green. 5K382. Dark Brown. 5K383. Black. A Smart, Up-to-date Winter Coat, made of superior quality All-Wool Velour, a material of fine appearance and sterling wearing qualities. The coat has a deep cape collar of genuine Kit Coney Fur in Taupe Gray only. It is a belted model with a stitched panel effect at back and a trimming of self-covered buttons at sides. The two pockets and tabs on cuffs are trimmed with buttons. Length 48 inches. Half lined with high grade, lustrous satin Venetian. An exceptional value. Sizes 32 to 46 bust, also to fit misses and small women 32 to 38 bust. (Postage 30¢ Extra) … $34.95. 29K353. Muff of Kit Gray Coney Fur to match collar of coat. Lined with velveteen. Has satin ruffles. (Postage 10¢ Extra) … $6.95. [Page] 12

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