Modenschau, Issue #221, May 1931

Fashion illustrations and editorial content from the German fashion magazine Modenschau (English title: Fashion Show, subtitle: Illustrated monthly magazine for home and society) no. 221 for May 1931. Published by Gustav Lyon, Berlin, Germany.

Pages in total: 64 (completely online)

Scan format: 22.7 x 30.9 cm / 8.94 x 12.17 in

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Front page or cover of the German fashion magazine Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 221 from May 1931. J 6387: Dress in yellow wool georgette for girls aged 6 to 10 years. Trimmings and belt in white.—Fabric usage: about 1.80 m, 130 cm wide. Pattern, price 75 Rpf. J 6388/88a: Sporty dress of white, jacket of medium blue rep linen. Fabric usage for the dress: about 2.65 m, for the jacket: 1.40 m, each 120 cm wide. – Pattern size 44 and 48. For the dress RM 1,-, for the jacket 75 Rpf. Publishing company Gustav Lyon, Berlin SO 16 – Delivery for the book trade in Germany Wilhelm Opetz, Leipzig. Title illustration/title drawing: "Ga." (Gerhard Georg August Gagelmann or Gert Gagelmann, 1902-1964).

Article: N. N., Two Wonder Books for the Youth; E. F., There is Nothing So Silly… (probably by Emil Ferdinand Malkowsky, 1880-1967); N. N., Anecdotes. Below are the rates for Lyon patterns (large pattern, small pattern, trifle pattern, veer trifle pattern, personalized pattern, transfer pattern and special prices for large and small patterns from the various special editions of the Gustav Lyon publishing company) and details of standard sizes for ladies, girls and boys.

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Title page or cover of the Modenschau (subtitle: Illustrated monthly magazine for home and society) no. 221 from May 1931. The large-format title photo shows a young woman in casual pajamas posing for the camera outdoors in a park. In the background, two young men sit on the grass. The caption reads "The most elegant thing for the weekend is pajamas in pastel crepe satin. (Dorit Nitykowski [German model and Miss Germany 1930, 1911-2000] in a model made by F. V. Gruenfeld, Berlin / Photo: Schneider)". Photo: Studio Ernst Schneider, Berlin (1881-1959). [Page 1]

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Article: Engel, Alexander, Miss Sphinx (by Alexander Engel, 1868-1940). Drawing/illustration: Ernst Ludwig Kretschmann (1897-1941). [Page] 2

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Article: Wedekind, Anna P., Do You Already Have a New Beach Suit? Bathing Fashion Questions and Answers (by Anna P. Wedekind, biographical unknown). There are three photographs accompanying the article. The captions read "Snappy beach suit of variegated Tobralco cotton: skirt wide pants to plain bodice, over it bolero jacket with tippet collar; matching large hat (wearer Anny Ann [actress, 1910-?])" and "Fancy beach suit with loose jacket of colorful indanthrene figured artificial silk (model: H[errmann] Gerson)." Photos: Kiesel, Berlin; Becker & Maass, Berlin. [Page] 3

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J 6511. Elegant dress in medium blue crepe de chine garnished with pleated flounces. Lingerie collar with ornamental agraffe. Fabric usage: about 6 m, 100 cm wide. Pattern size 44. Price RM. 1.-. J 6512. An attractively figured crepe de chine makes this pretty evening dress, characterized by shaped flounces. Fabric usage: about 7.80 m, 100 cm wide. Pattern size 44. Price RM. 1.-. J 6513. Afternoon dress of figured foulard with dressy silk collar. The skirt has bell flounces attached. Fabric usage: about 5.50 m, 80 cm wide. Pattern size 44. Price RM. 1.-. Photos: Ifag; Studio Marion or Anny Fuchs, Berlin (biographical data unknown); Yva (Else Ernestine Neulaender-Simon, 1900-1942). [Page] 4

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J 6514. Sporty ensemble in bright, figured jersey. Straight jacket with narrow lapels. Tie-like scarf in different colored crepe de chine. Fabric usage: about 4.30 m, 130 cm wide. Pattern size 44. Price RM. 1.-. J 6515. Ensemble of light wool fabric in new Scottish pattern. Trim in white pique with eyelet embroidery. The blouse is sleeveless. Fabric usage: about 4 m, 130 cm wide. Pattern size 44. Price RM. 1.-. J 6516. Distinctive jacket dress in maroon brown flamenga. Effective embroidery at neckline, skirt hem and pockets. Skirt with pleats and divisions. Transfer pattern, price 80 Rpf. Fabric usage: about 3.90 m, 130 cm wide. Pattern size 44. Price RM. 1.-. Photos: Ifag; Studio Joel Feder, New York City (biographical data unknown); Yva (Else Ernestine Neulaender-Simon, 1900-1942). [Page] 5

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Article: O. V., Modern Interior Design. Matching the article three photographic images are presented. The captions read "Flower trolley made of matt-lacquered varnish and metal. Design: Fritz Gross, Vienna", "Illustrations from the work 'Einzelmöbel u. neuzeitliche Raumkunst' [eng. 'Stand-alone Furniture and Modern Interior Art']—publishing company Alexand. Koch, Darmstadt", "Small book rack. Design: Prof. Julius Kansz, Budapest" and "Reading chair, smoking table, stool, nickel-plated metal. Design: Ludwig Kozma." Photos: Alexander Koch, Darmstadt. [Page] 6

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Article: Runge, Dr. O., Early Signs of the Becoming Character (by Dr. Otto Runge, unknown author). Three photographic illustrations are printed with the article. The captions read "Right: Benevolence and an affectionate nature, these most desirable qualities of a woman, is revealed by this little girl to such a high degree that both can possibly become sentimentality and helplessness in the worst case. Beings, like this one, need a strong hand to guide them through the perils of life, but they give in return the greatest happiness the world knows, a heart lavishing itself in devoted love," "Below: This little girl is a person of our time who stands firmly on her feet and is not baffled by people or events. She already sees things as they are, without childish playful imagination, and will not be dissuaded from plans once made. A tenacious will controls and restrains the temperament, but a wise upbringing will have to moderate these dispositions so that they are not strengthened by life into defiance and hardening" as well as "Here the optimistic cheerful person with all his signs is preformed, the good companion, the merry comrade, who can find a cheerful side to everything and takes nothing hard. Life will decide whether it remains with the hearty cheerfulness, or whether the fate forms the obvious superficiality from it". Photos: Erna Lendvai-Dircksen (née Erna Katherina Wilhelmine Dircksen, 1883-1962). [Page] 7

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Article (rhyme): Malkowsky, Emil Ferdinand, Springtime at the Zoo (by Emil Ferdinand Malkowsky, 1880-1967); Drawings/illustrations: Hans Ewald Kossatz (1901-1985). [Page] 8

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Article: Born, Dr. Paul, Young, Beautiful and Delightful Through Hormones (by Dr. Paul Born, unknown author). Advertisement: "Bravo Trilysiny! How well the little one already understands hair care: artfully she exposes the scalp and supplies it everywhere with Trilysin. Trilysin is so good for the hair! Annoying dandruff disappears. Hair loss stops. The hair grows again. Delightful. Wonderful! Trilysin is available in all perfumeries, drugstores, pharmacies and at every hairdresser", photo: unknown/unsigned. [Page] 9

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Article: Parsen, P., For Travel and Recreation (by P. Parsen, unknown authoress). The caption of the photographic image reads "Spa park in Bad Wildungen, the world spa for bladder and kidney diseases". Photo: unknown/unsigned. Advertisement: "Hair shine makes you more beautiful! Shiny hair is also the sure sign of normal hair freshness. Wash your hair with SCHWARZKOPF-EXTRA. Rinse it every time with HAIR GLOSS. This way it will be naturally toned, refreshed and immediately shiny! You can style it flawlessly. It fits well and looks wonderful, it makes you more beautiful because it shines! SCHWARZKOPF-HAIRGLOSS is visibly included in every SCHWARZKOPF-EXTRA package. SCHWARZKOFP-EXTRA, THE ONLY SHAMPOO WITH HAIRGLOSS", drawing/illustration: "bS" or "Sb" (unknown signature). [Page] 10

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Article: Parsen, P., For Travel and Recreation (by P. Parsen, unknown authoress); Engel, Alexander, Miss Sphinx (by Alexander Engel, 1868-1940). Advertisement: "HOLIDAY MOOD whether in the balmy air of the south or on the light-flickering sandy beach of the German sea—will arise unclouded only if you always feel properly dressed. Fleurette TRAVISÉ CEDELINE, CRÊPE FLEURETTE 'a charming fabric' (Baroness Thuena), the new much praised chiffon georgette TRAVISÉ the proven Agfa Travis fabric CEDELINE the fashionably interesting cotton fabric with the Maria May patterns [famous German textile designer, 1900-1968] for beach and garden. 3 fabrics that allow you to always be dressed as you wish, even with limited means", drawing/illustration: "EMU", possibly Prof. Ludwig Enders (1889-1956) or Erich Murken (biographical data unknown). [Page] 11

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Article: Guendler, Ewald, Rolling Easily Through Life (by Ewald Guendler, unknown author). The two photographs shown have the caption "A mobile frame for many purposes". Photo: unknown/unsigned. Advertisement: "What women like to keep quiet. We men were among ourselves, talking about women and marriage and regretting that the charming appearance of young wives is lost so soon. 'Your wife seems to be an exception,' one of the gentlemen said, 'because your wife stays young for a strangely long time.' 'There are just such natures,' I remarked. 'Well...,' he replied, 'but there are also women who help nature along.' [...] Marylan cream [...]. Free order form: To Marylan Distribution, Berlin 171, Friedrichstr. 24. Request sample of Marylan cream and beauty booklet with illustrations, both completely free of charge and postage paid". [Page] 12

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Article: Engel, Alexander, Miss Sphinx (by Alexander Engel, 1868-1940); Runge, Dr. O., Early Signs of the Becoming Character (by Dr. Otto Runge, unknown author). Advertisement: "Christofstaler Spirit. There you see the Christofstal cloth factory—where there has never been short-time work or layoffs! You see the leading man, Mr. Huber—as he stands in look and attitude with responsible Christofstaler spirit in the factory—ready to show you that Christofstal in success-joyful energy has created for you a good, money-saving achievement with all purchase facilitation. Solid, elegant fabrics for men—for the ladies wonderful Flamenga, Pointille, Charmelaine and other fashion fabrics! And all at prices that will amaze you how such good fabrics can be so much cheaper! Despite all the economic slowdown, last year we shipped over 240,000 items—sales increases of 60% and more in recent years testify to the satisfaction of over 140,000 private customers today! Not true—also you write still today: 'Send me free of charge and without obligation with enclosed return money the new miracle box for spring and summer! TEXTILE FACTORY G.M.B.H. CHRISTOFSTAL FACTORY AND SALE OF OWN AND OTHER PRODUCTS IN CHRISTOFSTAL A 51 (WUERTTEMBERG)"; "New spring fabrics are now again shown in such variety that it is a pleasure to choose from so many new and beautiful things. Particularly advantageous for spring and summer dresses are indanthrene-colored fabrics that have been awarded the well-known indanthrene protection mark. They are unsurpassed washfast, lightfast and weatherproof!", drawing/illustration: unknown/unsigned. [Page] 13

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Article: Volbehr, Lu, Modern Women's Professions. German Master School of Fashion (by Lu Volbehr, 1871-1945). Advertisement: "MOTHERS—READ THE TOBRALCO BOOK before you choose summer dresses for the little ones! About a modern, fancy wash fabric a fun and lively book! Delightfully illustrated—7 pages in full color—and a whole lot of real fabric samples—so that you can also test the beautiful, practical material before you decide! You get it completely without obligation, postage free and FREE OF CHARGE—THE TOBRALCO BOOK! TOBRALCO protected by law. PLEASE WRITE ONLY ONE POSTCARD TO H. E. JANSEN DEPT. 3—BERLIN SW 68—SCHÜTZENSTR. 13". [Page] 14

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Article: Sell, Anita, "Would You Like a Glass of Fruit Juice?" (by Anita Sell, unknown authoress). The article is accompanied by two photographic illustrations. The captions read "With the small, handy fruit press, you can prepare your own glass of juice appetizingly at the table" and "Left: Half an orange or lemon—a few turns of the crank—economically, cleanly and quickly you have any quantum of juice with this little kitchen helper!". Photos: Alice Matzdorff, Berlin (biographical data unknown); Delta. Advertising: "Young Skin Instead of Skin Care. How the discovery of the immune body achieved the goal that all cosmetics had previously sought in vain. Just look at the school girls, what beautiful skin they have. Is this due to influences from outside?—No, from the inside! From the outside, you can only care for the skin. Care is good, of course, but if you want to rebuild the skin, rejuvenate it, beautify it, you have to act on it from the inside. Until now, it has been unfortunate that the skin could not be approached from the inside. It is a blessing for women that the dermatologist Dr. Kapp found the way that nature has been creating the skin of young girls for thousands of years. Trade and daily press have called this discovery epoch-making for dermatology and cosmetics. Dr. Kapp called the rejuvenating agent he found, the immune body 'W. 5'. 'W. 5' in coated form is simply taken. Already a few days after starting the 'W. 5' cure you will feel a significant increase in your well-being (the concomitant of any organic rejuvenation process), and sometime later you will notice how your skin clears and tightens, how all the imperfections pad out. Your young girl face reappears. 'W. 5' dragees are available only in pharmacies. Price of the original package Mk. 9.80. 'fem.' for women, 'masc.' for men. [...] Free coupon. Dr. Ballowitz & Co, Chem.-pharm. Factory, Berlin-Pankow 147. Request a sample of 'W. 5-Dragees' incl. literature free of charge (30 Pfg. stamps for expenses enclosed)". [Page] 15

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Article: Kaven, Georg, How to Propagate and Transplant Common Houseplants? (by Georg Kaven, ?-1949). Advertisement: "Practical Housewives. Well dressed in every season with the help of the electric SINGER and its auxiliary apparatuses. SINGER SEWING MACHINES CORPORATION", drawing/illustration: unknown/unsigned. [Page] 16

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Article: K., A., Fashion Report (from French A. K.). J 6389: Beach pajamas in white and red crepe de chine. Appliquéd anchor at the front. Fabric usage: about 1.25 m white, 3 m red, each 100 cm wide. Transfer pattern, price 20 Rpf. Pattern size 44. Price RM 1.-. Photo: Paramount. [Page 17]

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J 6390. Sports dress in white rep linen. Vest made of colored white striped linen. A suede belt holds the vest together. Skirt with pleated sections worked into it. Fabric usage: about 4 m white, 0.85 m striped, each 120 cm wide. Pattern size 44 and 48. Price 1 RM. J 6391. Simple sports dress in printed travisé artificial silk. Zigzag effect at waist and skirt. The latter is extended by pleats. Fabric usage: about 4.35 m, 80 cm wide. Pattern sizes 42, 44, 46 and 48. Price 1 RM. J 6392. Sports dress in white rep linen. The pleat group on the skirt is stitched in a flap-like manner. Buttoned lapels and ribbon bow at neckline. Leather belt. Fabric usage: about 3.10 m, 100 cm wide. Pattern sizes 44 and 48. Price 1 RM. J 6393. Simple sports dress of striped cotton fabric with white facings. Leather belt also in white. The material is processed in different thread layers. Fabric usage: about 5 m, 80 cm wide. Pattern size 42 and 46. Price 1 RM. [Page] 18

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J 6394. Tennis dress in toile de soie or shantung silk. Asymmetrical cut effect at waist and skirt. Deep pleats are inlaid at the front of the skirt. Colored suede belt. Fabric usage: about 3.60 m, 80 cm wide. Pattern sizes 42 and 46. Price 1 RM. J 6395. Tennis dress of rep linen with low-set skirt arranged in wide box pleats at front. Button-off sleeves. A colored leather belt holds the waist together. Fabric usage: about 2.65 m, 120 cm wide. Pattern size 44 and 48. Price 1 RM. J 6396. Sports dress in white rep linen, tied at the flap front. The skirt is extended by side pleat groups. Fabric usage: about 2.70 m, 120 cm wide. Pattern sizes 42, 44, 46 and 48. Price 1 RM. J 6397. Tennis dress in wash silk. The waist, buttoned at the front, is divided off in a yoke-like manner. Replaceable vest collar at neckline. Skirt with pleats. Colored suede belt. Fabric usage: about 4.50 m, 80 cm wide. Pattern size 44 and 48. Price 1 RM. [Page] 19

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J 6398. Simple afternoon dress in figured foulard with half-length sleeves. These and the bell skirt have pleated flounces. Stitched-on facings at the neckline and sleeves. Fabric usage: about 6 m, 90 cm wide. Pattern size 44 and 48. Price 1 RM. J 6399. Summer dress with scalloped neckline in medium blue, colorfully dotted travisé artificial silk. The bell skirt is attached to a deep hip yoke. Fabric usage: about 4.15 m, 80 cm wide. Pattern size 44 and 48. Price 1 RM. J 6400. Summer dress in toile de soie with lace insert. A flap is cut into the front part, which reaches over the colored ribbon belt. Pleated skirt. Fabric usage: about 4.30 m, 80 cm wide. Pattern size 44 and 48. Price 1 RM. J 6401. Youthful dress of light red wool georgette. The distinctive yoke, reaching over the arms, is garnished with bows at the front. The hip yoke is attached to the back of the dress. The skirt part is evenly arranged in pleats. Fabric usage: about 3 m, 130 cm wide. Pattern size 44 and 48. Price 1 RM. [Page] 20

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J 6402. Sports costume in white flannel. Skirt with deep inlaid pleats. A colored suede belt holds the jacket, which has a striped wool fabric scarf. Fabric usage: about 3.20 m, 130 cm wide. Pattern size 44 and 48. Price 1 RM. J 6403. Simple costume in tuxedo shape made of dark blue wool rep. Jacket garnished with facings closes with a push-through button. Skirt with pleated groups. Fabric usage: about 3.35 m, 130 cm wide. Pattern size 44 and 48. Price 1 RM. J 6404. Simple costume of beige gabardine, with brown braid edging. A brown suede belt lightly holds the jacket together. Straight skirt. Fabric usage: about 2.85 m, 130 cm wide. Pattern sizes 42, 44, 46 and 48. Price RM 1. J 6405. Costume in brown-beige hound's-tooth fabric. The lap jacket is worked without collar. Skirt with deep crosswise division and side pleats. Fabric usage: about 3.10 m, 130 cm wide. Pattern size 42 and 46. Price 1 RM. [Page] 21

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J 6906. Coat of medium colored Afgalaine in a simple, straight cut shape. Slim shawl collar. The belt keeps the coat slightly billowed. Fabric usage: about 3 m, 130 cm wide. Pattern size 44 and 48. Price RM 1. J 6407. Tennis coat of white wool fleece. The edges are stitched. Side pockets; double-breasted button closure. Fabric usage: about 3.25 m, 130 cm wide. Pattern sizes 42, 44, 46 and 48. Price RM 1. J 6408. Sports coat of fashion-colored wool fleece, double-breasted, one over the other buttoned at the front. Collar, cuffs and pocket flaps of checked material. Fabric usage: about 3 m, 130 cm wide. Pattern size 44 and 48. Price RM 1. J 6409. Sports coat in raglan cut of gabardine. Shawl collar and lapels of the same material. The front parts are double-buttoned one above the other. Large patch pockets. Fabric usage: about 3.40 m, 130 cm wide. Pattern size 44 and 48. Price RM 1. [Page] 22

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For older and stronger ladies. J 6410. Boardwalk coat of black wool georgette with faggoting, for older and stronger ladies. The right front part is slanted. The model is worked without closure. Fabric usage: about 3.75 m, 130 cm wide. Pattern size 46 and 50. Price RM 1. J 6411. Costume of black wool rep for older and stronger ladies. The jacket is fitted. Skirt with pleated groups. Fabric usage: about 3.35 m, 130 cm wide. Pattern size 46 and 50. Price 1 RM. J 6412. Afternoon dress in purple, white figured georgette for older ladies. The lap with divided front falls over the skirt. The trim of white silk is garnished with tucks and flounces. Fabric usage: about 4.40 m, 0.50 m trim fabric, each 100 cm wide. Pattern size 44 and 48. Price RM 1. J 6413. Afternoon dress in navy blue marocain crepe for older and stronger ladies. The cut divisions on the skirt continue in pleats at the front and back. Trim in pink crepe de chine. Fabric usage: about 5 m, 0.60 m trim fabric, each 100 cm wide. Pattern size 46 u. 50. Price 1 RM. [Page] 23

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J 6414. Afternoon dress of blue crepe de chine with narrow bell-shaped flounces accenting the base of the bell skirt. Colored edged trim in white crepe de chine. Fabric usage: about 3.25 m, 100 cm wide. Pattern sizes 42, 44, 46 and 48. Price 1 RM. J 6415. Afternoon dress of travisé artificial silk. The bell skirt is attached to a hip yoke. A flounce covers the connecting seam. Collar with side bow in white. Fabric usage: about 4.20 m, 80 cm wide. Pattern size 44 and 48. Price RM 1. J 6416. Summer dress in bright large floral figured chiffon. Moderately long bell skirt, on which a likewise bell-cut lap flounce rests, divided at the front. Sleeves with wide flounce. Fabric usage: about 4.25 m, 100 cm wide. Pattern size 44 and 48. Price RM 1. J 6417. Afternoon dress of light, red wool georgette, effectively garnished with hemstitching and light lace. The slightly bell-shaped skirt is extended in front by counter pleats. Fabric usage: about 2.35 m, 130 cm wide. Pattern size 44 and 48. Price 1 RM. [Page] 24

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J 6418. Summer dress of bright patterned voile for teenage girls. The collar garnished with Valenciennes lace finishes with a floral tuff at the front. Moderately wide bell skirt. Fabric usage: about 2.90 m, 100 cm wide. Pattern for 14 to 16 years. Price 1 RM. J 6419. Dress for the young miss of printed artificial silk with narrow flounces attached to the skirt at hip level. Fancy collar with perforated embroidery in white batiste. Fabric usage: about 3.65 m, 80 cm wide. Transfer pattern, price 40 Rpf. Pattern for 14 to 16 years. Price 1 RM. J 6420. Sporty dress for teenage girls of blue shantung silk with matching yoke divisions at waist and skirt, laid in box pleats all around. Tie in red spotted silk. Fabric usage: about 4.20 m, 80 cm wide. Pattern for 14 to 16 years. Price 1 RM. J 6421. Dress for the young miss of light navy blue tweed. The scalloped base of the box plaited skirt harmonizes with the scalloped effects of the slit incisions. Collar in white rep. Fabric usage: about 2.50 m, 130 cm wide. Pattern for 14 to 16 years. Price 1 RM. J 6422. Simple dress of red wool fabric figured in itself for teenage girls. Ivory pique is used for the trimmings resting on the right lapel. On the skirt in the front and back box pleats. Fabric usage: about 2.45 m, 130 cm wide. Pattern for 14 to 16 years. Price 1 RM. [Page] 25

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J 6423: Coat for the young miss in medium colored wool rep with side splits and flap panels. Narrow, slim shawl collar. Fabric usage: about 2.75 m, 130 cm wide. Pattern for 14 to 16 years. Price 1 RM. J 6424/25: Costume for teenage girls of coarse brownish tweed, blouse in pink crepe de chine. The jacket without fastening has a plain cloth collar. Skirt with pleats. Fabric usage for the costume: about 3 m, 130 cm wide, for the blouse: 1.40 m, 100 cm wide. Pattern for 14 to 16 years, for the costume 1 RM., for the blouse 75 Rpf. J 6426/27: Youthful costume of brown wool rep. Skirt with box pleats and hip yoke. On the blouse of opal pink wash silk harmonizing yoke dividers and puff sleeves. Fabric usage for the blouse: about 1.80 m, 80 cm wide, for the costume: 2.50 m, 130 cm wide. Pattern size 40. Price for the blouse 75 Rpf, for the costume 1 RM. J 6428: Summer coat with tippet of woolen fabric for young girls. The coat can also be worn without tippet. Large patch pockets on the sides. Fabric usage: about 2.75 m, 130 cm wide. Pattern size 40. Price 1 RM. [Page] 26

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J 6429. Simple afternoon dress in yellow travisé artificial silk printed in red. Pleated pieces garnish the skirt. The yellow collar is trimmed in red. Red belt with buckle closure. Fabric usage: about 4.25 m, 100 cm wide. Pattern size 42 and 46. Price RM 1.-. J 6430. Youthful dress in white voile with effective hemstitching decoration. Bell skirt and neckline are rolled. White suede belt. Fabric usage: about 3 m, 110 cm wide. Pattern size 42 and 46. Price RM 1.-. J 6431. Simple afternoon dress of colorful printed voile. The skirt consists of bell flounces. The white insert is sewn into fine tucks. Fabric usage: about 4.70 m, 110 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6432. Summer dress of dull salmon crepe de chine with pleated skirt and eyelet embroidery. Waist with bolero effect. Ribbon belt in black. Fabric usage: about 4.80 m, 100 cm wide. Transfer pattern, price 80 Rpf. Pattern size 44 and 48. Price RM 1.-. [Page 26a]

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J 6433. Summer dress of printed crepe de chine. The bell flounce on the skirt is extended by a pleat. The waist has white crepe de chine flounces narrowed by tucks. Fabric usage: about 3.25 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6434. Simple afternoon dress of printed voile. Skirt, sleeve flounces and shoulder collar in white are bell-shaped. Fabric usage: about 3.75 m, 110 cm wide. Pattern sizes 42, 44, 46 and 48, price RM 1.-. J 6435. Afternoon dress in blue and white figured artificial silk voile with skin-colored collar. Decorative stitching at the edge. Ribbon bow at the pointed neckline. Skirt, front with incorporated godet and flounces. Fabric usage: about 4.10 m, 100 cm wide. Pattern size 42 and 46. Price RM 1.-. J 6436. Youthful dress in pink shantung silk. The edges are trimmed with blue and white striped silk panels. Embroidery motifs in blue and blue belt buckle. Transfer pattern 40 Rpf. Fabric usage: about 4.50 m, 80 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 26b]

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J 6437. Sports dress in white toile de soie. The skirt has pleated parts. The jumper blouse with cut sleeves is garnished with yellow striped material. Fabric usage: about 3.55 m, 0.90 m trim fabric, each 80 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6438. Sports dress in red figured jersey with white toile undershirt. Buttons, piping, leather belt and monogram in red. Fabric usage: about 2.50 m figured, 130 cm wide, 1.50 m white, 80 cm wide. Pattern size 42 and 46. Price RM 1.-. J 6439. Sports dress in blue and white figured silk. Waist with fitting division and cut sleeves. On the skirt, parts are worked in at the sides, where deep pleats separate. Fabric usage: about 4.60 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6440. Sailor suit in white cotton rep with blue trim and blue suede belt. The short sleeves are cut to the lap blouse. Fabric usage: about 4.15 m, 80 cm wide. Pattern size 42 and 46. Price RM 1.-. [Page 26c]

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J 6441. Coat in fashion-colored wool rep with trim. Pockets worked into the side panels. Completed with skirt and lap blouse J 6442. Fabric usage: about 2.80 m, 130 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6442. Skirt of fashion-colored wool rep with pleat groups. Lap blouse of opal pink crepe de chine. Side set-in pockets. Coat J 6441 is worn with this blouse suit. Fabric usage for the skirt: about 1.75 m, 130 cm wide, for the blouse: 2.60 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6443. Youthful ensemble in lime-colored wool georgette. The dress is garnished with fan pleats, tucks, buttons and a white collar and lapel trim. Vest with trim and built-in pockets. Fabric usage: about 4 m, 130 cm wide. Pattern size 42 and 46. Price RM 1.-. J 6444/45. Costume of medium blue crepe mongole. Lap blouse of white material with distinctive neckline trim. The skirt is extended by pleats inserted on the right side. Fabric usage: about 4.20 m blue, 2.80 m white, each 100 cm wide. Pattern size 42 and 46. Price for the costume RM 1.-, for the blouse 75 Rpf. [Page 26d]

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J 6446/47. Ensemble of plain and figured wool fabric. The latter is used for the dress, the garnish of the coat and the coat lining. On the dress solid color trim. Fabric usage for the dress: about 2.90 m, 130 cm wide, for the coat: 2.75 m, 130 cm wide. Pattern size 42, 44, 46 and 48 available. Price RM 1.- each. J 6448/49. Elegant ensemble of light green and white crepe de chine. On the green dress yoke and belt in white. The white coat is garnished with the green material. Fabric usage for the dress: about 3.70 m, 0.75 m trim fabric, each 100 cm wide, for the coat: 3.10 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.- each. J 6450/51. Ensemble of figured and plain wool georgette. On the figured dress, plain color pleating and white pique trim. The coat is held together with two link buttons. Fabric usage for the dress: about 1.80 m figured, 1.30 m plain, each 130 cm wide, for the coat: 2.35 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM 1.- each. [Page 26e]

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SK 134. Beach ensemble made of figured artificial silk for the suit and plain material for the sleeveless jacket, which has a white shawl collar. The wide cut trousers are buttoned to the blouse. Fabric usage: about 4.85 m figured, 3.70 m plain, each 80 cm wide. Pattern size 44. Price RM 1.-. H 178. Bathing cape of large figured toweling fabric. The yoke is formed by evenly executed shirring. High standing, shirred collar. Fabric usage: about 2.90 m, 150 cm wide. Pattern size 44. Price RM 1.-. J 6454/55. Beach ensemble: Suit consisting of white sleeveless blouse and rust brown, wide cut pants held in place by brown suede belt. Jacket made of rust red, brown printed artificial silk. Fabric usage for the suit: about 1.25 m white, 2.25 m brown, each 80 cm wide, for the jacket: 2.90 m, 80 cm wide. Pattern sizes 44 and 48. For the jacket 75 Rpf., for the suit RM. 1.-. J 6456. Bathrobe of striped terry cloth with shawl collar. Cuffs and pockets in rust red. A rust red cord holds the width together. Fabric usage: about 2.60 m, 0.60 m trim fabric, 140 cm wide each. Pattern size 44 and 48. Price 1.-. Swimsuit made of fashion-colored and wine red jersey; brand "Juvena". [Page 26f]

P. 26g

J 6458. Youthful summer dress in blue and white figured wash silk. At the edges plain blue edging. Skirt flounce and lap blouse with pleats. White lawn collar with narrow flounce. Fabric usage: about 3.55 m, 80 cm wide. Pattern for 14 to 16 years. Price RM 1. J 6459. Dress for the young miss of yellow toile de soie. The skirt is complemented by a pleated flounce. On the vest simple stem and satin stitch embroidery. Fabric usage: about 3.20 m, 80 cm wide. Transfer pattern 20 Rpf. Pattern for 14 to 16 years. Price RM 1.-. J 6460. Young girl's dress in medium blue shantung silk with dark blue facings and white collar and cuffs. Skirt with deep pleat. Fabric usage: about 3.15 m, 80 cm wide. Pattern for 14 to 16 years, price RM 1.-. J 6461. Midsummer dress in medium blue, beautifully figured voile for teenage girls. Scalloped effect on yellow vest insert and on sleeves and hip yoke. Fabric usage: about 3.25 m, 100 cm wide. Pattern for 14 to 16 years, price RM 1.-. J 6462. Dress for the young miss in medium-colored, figured travisé artificial silk. Between the pleated skirt and flounces is a flap front. Shoulder collar in white voile garnished with flounces. Fabric usage: about 4.35 m, 80 cm wide. Pattern for 14 to 16 years. Price RM 1.-. [Page 26g]

P. 26h

J 6463. Reunion dress of large figured georgette. The square neckline at the front and the pointed neckline at the back are very distinctive. A front cut-out tunic falls over the skirt. Fabric usage: about 5.20 m 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6464. Evening dress of velour jacquard. The narrow straps are cut to the waist. Skirt and lap fall out slightly bell-shaped. Narrow velvet ribbon belt. Fabric usage: about 4.90 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. J 6465. Summer evening dress of white-grounded, colorfully figured georgette. The side trimmings are effectively divided. These and the skirt fall out in bells. Fabric usage: about 6 m, 100 cm wide. Pattern size 42, 44, 46 and 48. Price RM 1.-. J 6466. Evening dress of medium-colored crepe georgette. The skirt consists of bell flounce and long hip yoke, to which bell flounces are added at the sides. Fabric usage: about 5.30 m, 100 cm wide. Pattern size 44 and 48. Price RM 1.-. [Page 26h]

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R 221. Sports suit made of woolen fabric for boys from 10 to 16 years. The flaps are buttoned on the pockets. Fabric usage: about 2.80 m, 130 cm wide. Pattern for 10 to 14 years 75 Rpf., for 14 to 16 years 1 RM. J 6467. Dress of figured muslin for girls from 2 to 6 years. Collar parts and skirt trim of plain material. Fabric usage: about 1.15 m figured, 1.10 m plain, each 80 cm wide. Pattern for 2 to 4 years 40 Rpf., for 4 to 6 years 75 Rpf. J 6468. Little dress in light blue crepe de chine for girls from 2 to 6 years. Embroidered motif. Fabric usage: about 1.80 m, 100 cm wide. Transfer pattern, price 20 Rpf. Pattern for 2 to 4 years 40 Rpf., for 4 to 6 years 75 Rpf. J 6469. Yoke dress in embroidered violet for girls from 2 to 6 years. Collar with colored trim. Fabric usage: about 1.40 m, 100 cm wide. Pattern for 2 to 4 years 40 Rpf., for 4 to 6 years 75 Rpf. J 6470. Dress of figured travisé artificial silk for girls aged 6 to 10 years. Round-cut flounces on skirt. White silk collar. Fabric usage: about 2.80 m, 80 cm wide. Pattern, price 75 Rpf. SK 382. Sports shirt of cotton fabric for boys from 4 to 10 years. Short pants of blue twill. Fabric usage: about 1.85 m for blouse, 0.85 m for pants, each 80 cm wide. Pattern, price 75 Rpf. J 6471. Wool georgette dress for girls 8 to 12 years old. The short sleeves are cut to the neckline trim, fabric usage: about 1.70 m, 130 cm wide. Pattern, price 75 Rpf. [Page] 27

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J 6472. Costume consisting of plaid wool fabric skirt, plain wool rep jacket and white wash silk blouse. Fabric usage: about 0.90 m plaid, 1 m plain wool fabric, each 130 cm wide; 1.10 m wash silk, 80 cm wide. Pattern for ages 6 to 10, price 75 Rpf. R 292. Coat of medium colored woolen fabric for boys 4 to 8 years, fabric usage: about 1.60 m, 130 cm wide. Pattern, price 75 Rpf. J 6473. Elegant little coat of light-colored cloth for girls from 2 to 6 years. Stem and satin stitch embroidery. Fabric usage: about 1.85 m, 130 cm wide. Transfer pattern, price 80 Rpf. Pattern for 2 to 4 years 40 Rpf., for 4 to 6 years 75 Rpf. J 6474. Cape coat of light wool rep for girls from 2 to 6 years. The cape can be unbuttoned. Fabric usage: about 1.65 m, 130 cm wide. Pattern for 2 to 4 years 40 Rpf, for 4 to 6 years 75 Rpf. J 6475. Coat of medium colored gabardine for girls 6 to 10 years. The lapels are buttoned to the double cape. Fabric usage: about 2.25 m, 130 cm wide. Pattern, price 75 Rpf. J 6476. Costume of old pink linen with white wash silk blouse for girls 8 to 12 years. Fabric usage: about 3.50 m linen, 1.50 m silk, each 80 cm wide. Pattern, price 75 Rpf. R 296. Windbreaker of impregnated linen for boys from 10 to 16 years. Double-breasted button closure. Fabric usage: about 2.10 m, 130 cm wide. Pattern for 10 to 14 years 40 Rpf, for 14 to 16 years 75 Rpf. [Page] 28

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J 6477/78. Jacket dress of light colored polka-dotted linen. Kimono blouse in white batiste. Fabric usage: for the dress: about 4.10 m linen, 80 cm wide, 1.15 m batiste, 100 cm wide; for the jacket: 2.10 m, 80 cm wide. Pattern sizes 44 and 48. Price for the dress 1 RM, for the jacket 75 Rpf. J 6479. Garden dress in blue and white patterned muslin with white linen under blouse. Fabric usage: about 3 m figured, 1.60 m white, each 80 cm wide. Pattern size 42 and 46. Price 1 RM. J 6480. Simple summer dress of printed wash silk with attached hip fitting part, forming pockets on the sides. Fabric usage: about 5.15 m, 80 cm wide. Pattern size 44 and 48. Price 1 RM. J 6481. For this pretty dirndl dress, white and flowered toile is combined. The latter is used for the short waist and the wide panel of the wide bell skirt. Fabric usage: about 1.95 m flowered, 4.55 m white, each 80 cm wide. Pattern size 40 and 44, price 1 RM. [Page] 29

P. 30

For stronger ladies. J 6482. Afternoon dress of navy blue flamenga for stronger ladies. The skirt is pleated in front and back. The waist is divided accordingly. Collar and sleeve front in white crepe de chine. Fabric usage: about 4.65 m, 0.55 m trim fabric, each 100 cm wide. Pattern sizes 46 and 50. Price 1 RM. J 6483. Promenade dress in wine red marocain, advantageous for stronger figures. Bell skirt with counter pleat and bell lap flounces. White georgette is used for the collar and the vest garnished with tucks. Fabric usage: about 4.50 m, 100 cm wide. Pattern size 46 and 50. Price 1 RM. J 6484: Afternoon dress made of figured wool georgette. The waist is incorporated vest with jabot of white silk. Distinctive sleeves with white trim. The skirt, divided at the sides to fit, is extended by inverted pleats. Suitable model for stronger ladies. Fabric usage: about 3.50 m, 130 cm wide. Pattern size 46 and 50. Price 1 RM. [Page] 30

P. 31

For stronger ladies. J 6485. Summer dress of printed voile, suitable for stronger ladies. The bell skirt is interrupted at the back by a smooth panel cut to the hip yoke. White crepe de chine collar with pleated flounce and harmonizing jabot parts. Fabric usage: about 3.60 m, 110 cm wide, 0.50 m trim fabric, 100 cm wide. Pattern sizes 46 and 50. Price 1 RM. J 6486/87. Ensemble of figured wool georgette, the dress with cut effects, the sleeveless jacket with attached facings. The model, which is particularly advantageous for stronger ladies, is completed by a black and white crepe satin collar. Fabric usage for the dress: about 3.80 m, for the jacket; 1.75 m, each 130 cm wide. Pattern sizes 46 and 50. Price for the dress 1 RM., for the jacket 40 Rpf. J 6488. Elegant afternoon dress of black marocain for stronger ladies. The full-length cut front parts are complemented on the left side by an overlaying bell part. Shawl collar, cuffs and insert in white marocain. Fabric usage: about 4.75 m black, 0.60 m white, each 100 cm wide. Pattern size 46 and 50. Price 1 RM. [Page] 31

P. 32

For stronger ladies. J 6489. Ensemble of figured wool georgette for stronger ladies. The dress has pleats and a white silk trim. Buttons on dress and vest. Fabric usage: about 4.25 m, 130 cm wide, 0.50 m trim fabric, 100 cm wide. Pattern size 46 and 50. Price 1 RM. J 6490. Coat of figured wool fabric for stronger ladies. The side separations have pockets with flaps. At the back cut effects. Fabric usage: about 3.35 m, 130 cm wide. Pattern sizes 46 and 50. Price 1 RM. J 6491/92. Ensemble of black marocain. On the three-quarter length coat, the collar and sleeve flounces are underlaid with white crepe de chine. The same material is used for neckline trim and jabots. Fabric used for the dress: about 4.80 m, 100 cm wide, for the coat: 2.90 m, 100 cm wide. Pattern sizes 46 and 50, price RM 1 each. [Page] 32

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J 6494. Sports costume of nubby wool fabric with belted jacket garnished with facings. Same flap panels hold pleats on the skirt. Fabric usage: about 3.50 m, 130 cm wide. Pattern size 42, 44, 46 and 48. Price RM 1. J 6495. Costume of English wool fabric with herringbone pattern. Collar, facings, belt and buttons are of suede leather. Skirt with pleated groups. Fabric usage: about 3.50 m, 130 cm wide. Pattern size 44 and 48. Price RM 1. J 6496-98. Tourist costume made of loden cloth or English wool fabric. The skirt is buttoned in front. With knickerbockers of the same material. Jacket with yoke division, patch pockets and belt. Blouse made of wash silk. Fabric usage for the costume: about 3.35 m, for the knickerbockers 1.85 m, each 130 cm wide, for the blouse: 2.40 m, 80 cm wide. Pattern sizes 44 and 48. Price for the costume 1 RM., for the blouse and leggings 75 Rpf. each. [Page] 33

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J 6499/6500. Blouse skirt in navy blue wool rep, smock blouse of light wash silk. Embroidery motif on the bell-shaped lap. The collar is trimmed with trimmings. Fabric usage for the skirt: about 1.75 m, 130 cm wide, for the smock blouse: 2.50 m, 80 cm wide. Transfer pattern, price 40 Rpf. Pattern sizes 44 and 48, price 75 Rpf. each. J 6501/02. Blouse suit. Skirt of dark wool fabric with fan pleats. Lap blouse of plaid silk. White material is used for lapels and pleated flounces. Fabric usage for the skirt: about 1.65 m, 130 cm wide, for the blouse 2.05 m, 80 cm trim fabric, 100 cm wide each, pattern size 44 and 48. Price 75 Rpf. each. J 6503/04. Skirt of light wool fabric with front pleat. The batiste blouse is buttoned in front. Sleeves with cuffs. Fabric usage for skirt: about 1.65 m, 130 cm wide, for blouse: 2.20 m, 80 cm wide. Pattern sizes 42, 44, 46 and 48. Price 75 Rpf each. J 6505/06: Skirt of dark wool with pleated front. Lap blouse of crepe de chine. The shoulder collar ends with a narrow panel and hemmed seam. Fabric used for skirt: about 1.80 m, 130 cm wide, for blouse: 1.65 m, 100 cm wide. Pattern size 44 and 48. Price 75 Rpf. each. [Page] 34

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J 6507. Pajamas of light blue wash silk with fashion-colored facings trimmed with blue material at the scalloped edge and embroidered with dots of the same color. Fabric usage: about 4.40 m, 0.60 m trim fabric, each 80 cm wide. Pattern size 44 and 48. Price RM 1. J 6508. Pajamas of colored artificial silk. Facings, trimmings and collar in white. The jacket is held together by a belt. Fabric usage: about 4.30 m, 0.55 trim fabric, each 80 cm wide. Pattern size 44 and 48. Price RM 1. J 6509. Pajamas of colored shantung silk. Collar, cuffs and facings of white silk. Front overlapping buttoned flaps. Fabric usage: about 4.50 m, 80 cm wide. Pattern size 44 and 48. Price RM 1. J 6510. Elegant pajamas of salmon crepe de chine. Button trim on the white trim triangles. The front edges, dressed in white material, have button closures. Tie belt. Fabric usage: about 4.50 m, 0.55 m trim fabric, each 100 cm wide. Pattern size 44 and 48. Price 1 RM. [Page] 35

P. 36

St. 1466. Round blanket in Richelieu and light eyelet embroidery, fabric size 80/80, pre-sketched on half linen 2.75 RM., on linen 2.30 RM., on pure linen 4.25 RM., hand embroidered 24.75 RM. Transfer pattern 1,60 RM. St. 1487. Bedside table cover in light Madeira embroidery. Fabric size 40/40, pre-sketched on half linen 70 Rpf., on lawn 55 Rpf. Transfer pattern 40 Rpf. St. 1488. Cushion with light eyelet embroidery, size 40/55 with backing, pre-sketched on half linen 1.60 RM., on lawn 1.30 RM. Transfer pattern 40 Rpf. St. 1489. Square blanket with perforated embroidery and Richelieu motifs, fabric size 80/80, pre-sketched on pure linen 4.25 RM., on fine half linen 2.75 RM., on lawn 2.30 RM. Transfer pattern 1,60 RM. St. 1490. Oval blanket, size 50/80. Roses, bellflowers and ornaments in Richelieu embroidery form the finish. Pre-sketched on pure linen 2.75 RM., on fine half linen 1.75 RM., on lawn 1.30 RM. Transfer pattern 80 Rpf. St. 1491. Two-piece tea cosy in Madeira embroidery with finish of shell scalloping stitch, fabric size for both parts 45/70, pre-sketched on fine half linen 1.50 RM., on lawn 1.20 RM. Transfer pattern 80 Rpf. [Page] 36

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Advertising: Full page advertisement "Ordinary novel size 18 x 13 cm / Altogether 6.144 pages on wood-free paper. 24 volumes, 256 pages each. What do you say to these famous works for only 35 Pf. per vol.? Alexander Dumas: The Three Musketeers (3 volumes). Richly illustrated with pictures from the movie of the same name. Alexander Dumas: Twenty Years After (3 vol.). Richly illustrated with pictures from the film of the same name. Alexander Dumas: The Count of Monte Cristo (6 volumes). Richly illustrated with pictures from the film of the same name. Dumas-Muetzelburg: The Lord of the World (4 volumes). Dumas-Muetzelburg: The Millionaire Bride (2 volumes). H. C. Andersen: Selected Fairy Tales (6 volumes). In a new translation by L. Tronier-Funder, with biographies and an explanatory introduction on the fairy-tale poet by Professor Edv. Lehmann. — About 400 of the famous old illustrations by Wilhelm Padersen. You do not understand how such an offer is possible? We will explain it to you. — This is an advertising offer that can cost the publisher a lot of money. — We do this because we want to convince everyone of our services, without regard to what it will cost us, and thereby acquire a loyal clientele. You will now ask whether you can believe in the reality of this offer! Please make an attempt and send us the coupon below, then you will receive "The Three Musketeers" the first volumes of the series and after you have seen them you can decide for yourself if you want the continuation. GEFION-PUBLISHING COMPANY, BERLIN SW. 68. World literature. Above mentioned works can be called without exaggeration some of the best pearls of world literature. When you see the above 24 beautiful volumes lined up on your bookshelf, and when you can enrich yourself again and again with the spirit of these writers on long winter evenings to come, you will realize that you have never before in your life made such a good bargain. Voucher (Valid only in Germany.) Binding for the publisher only 10 days. To GEFION-PUBLISHING COMPANY G.m.b.H., Berlin SW 68, Ritterstraße 71 [...]". [Page] 37

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Article: Runge, Dr. O., Early Signs of the Becoming Character (by Dr. Otto Runge, unknown author). At top, a drawn short story titled "Elite Round Trip," intended as an advertisement for dresses made after Lyon patterns; drawing/illustration: Hans Ewald Kossatz (1901-1985). Advertisement: "Your hand shows your level of culture! Not every woman has beautiful skin by nature—but every woman can have it beautifully cared for. May the skin be rough and cracked—Cream Mouson makes it soft and supple in a short time—eliminates impure and reddened areas of the skin when used regularly. CREAM MOUSON", drawing/illustration: Kurt Schramm (unknown artist); "Tailor's dummy latest form. Fig. 42 slim, Fig. 44 medium, Fig. 46 full figured, Fig. 48 strong. Prima, prima, long-waisted dummy for costumes and ready-to-wear. Length of dummy alone approx. 70 cm. Most neatly executed, covered with good durable cotton fabric, in all sizes (without stand) incl. postage & packing… RM 11.-, do. do. with elegant extra three-foot stand including postage & packing… RM 16.-, do. do. with elegant tripod stand & good adjustable skirt including postage & packing… RM 23.-. ADJUSTABLE AND MEN'S DUMMY. Skirt marker most practical RM. 7.- postage 50 Pf. Merlitz & Co, Berlin SW 29, postal check: Berlin 13521, Willibald-Alexis-Straße 40, catalog free." [Page] 38

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Article (For the youth): Malkowsky, Emil Ferdinand, The Ride along the Rhine (by Emil Ferdinand Malkowsky, 1880-1967). The drawing shows a group of people in Biedermeier dress on a bridge, friendly greeting a man with a donkey. A boy is sitting on the donkey. Behind this group of people towers a castle-like small town. Drawings/illustrations: unsigned (probably Hans Ewald Kossatz, 1901-1985). 11th Exhibition Needle and Scissors. The generally so popular exhibition "Needle and Scissors" takes place this year from September 5-8 in the exhibition hall Friedrichshain of Berlin, Am Friedrichshain 16-23 (Koenigstor near Alexanderplatz). — Since, after a two-year break, very special attractions are planned, and also the famous fashion demonstrations of the exhibition "Needle and Scissors", which cannot be surpassed, will take place daily at 4 and 7 o'clock without any additional payment, it is recommended that every lady make a note now of the days from September 5-8 to visit the exhibition. Advertising: "No household should be without Hansaplast quick bandage because everyone can hurt himself once, the lady just as easily as the gentleman and as the children when playing. Hansaplast is then always ready for use, applied in a few seconds, satisfying all hygienic requirements. Hansaplast is clean and comfortable to wear, without restricting freedom of movement. Hansaplast is perforated Leukoplast with disinfecting gauze compress. Specifically request Hansaplast, and pay attention to the perforation. Reject supposedly 'just as good'; it is not the same. Packs in pouches for handbag and wallet, in tin boxes for travel and hiking, for sports and games, in boxes for medicine cabinet, first aid kit, etc. available from 15 pfg. on in pharmacies, drugstores and bandage stores", drawing/illustration: "Schuchert" (unknown artist); "BEDS made of dense bed ticking upper bed w. 7 pfd. 15.50, 19.50, 23.50; Lower bed w. 6 pfd. 14.50, 18.-, 21.50; 1 pillow w. 2½ pfd. 4.50, 5.70, 6.90; Full bed 34.50, 43.-, 51.90; Bed feathers pfd. … 1.15, 1.50, 2.50; Half down pfd. 3,25, 3,60, 5,80; Down pfd. … 8.50, 10.50, 11.50. Bedsteads, mattresses, chaise longues, patent frames, suitable for any bed, very cheap. Thousands of satisfied customers. Samples & catalog free. Exchange or money back. Beds and upholstery factory Heinrich Rüppel, Cassel 9"; "Freckles as well as all other skin blemishes removed guaranteed. Beauty manufacturer 'Pohli'. Pot Mk. 3.-, against long lasting cases Mk. 4.50, belonging Soap Mk. 0.75, 3 pcs. Mk. 2.-, Georg Pohl, Berlin S 59/538, Graefestraße 69/70"; "Gray hair gets natural color in a natural way. Ask us! Clarification free of charge and confidential. Sanitas, Zirndorfer/Bavaria, Fuertherstr. 30"; "Everyone can become taller up to the age of 30 through the natural 'Method Grey'. Successes guaranteed. Discreet information against return postage by: C. Langer, Hamburg 36 G, post box 132"; "What pleasure to be slim! A slim, supple body, freed from all waste products and sluggish fat deposits, gives double the pleasure of being. The so pleasant, medically recommended. Dr. Ernst Richter's breakfast herbal tea makes you effortlessly slimmer and freer, very gradually, without force. It makes you feel fresh and well as if you were born again. Package Mk. 2.-, cure pack (6 fold contents) Mk. 10.-, extra strong: Mk. 2.50 a. Mk. 12.50. In pharmacies and drugstores. DR. Ernst RICHTER'S BREAKFAST HERBAL TEA, 'Hermes' Factory of pharm. kosm. Prep., Munich 70, Guellstr. 7". [Page] 39

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Article: N. N., Fashionable Handicrafts; N. N., The Summer Scarf. Robe in the shape of a geisha made of blue linen with white linen embroidery. Model: Ida Mitan, Berlin-Charlottenburg. Lyon transfer pattern with cutting line, size 46 and description 0225 A available for RM 1.60. Nightgown in light colored crepe de chine with turn-down collar and long sleeves. Hand hem stitching form the decoration. Lyons pattern size 44, transfer pattern and description 0227 SA available for RM 1.40. FROM LYONS NEEDLEWORK BOOKLET "LINGERIE ORNAMENTS A. MARKINGS", PRICE RM 1.-. Phot. Koenig-Rhode, Berlin. Left: Long, narrow scarf, 35 by 150 cm, of white crepe de Chine, with a delicate pattern in pencil painting. Lyon pattern St 1443 available for 80 pf. Center: Triangular shoulder shawl of yellowish crepe de chine, painted in a distinctive color scheme predominantly with broad pelican fabric painting pencils. Lyon pattern St 1444 available for RM 1.60. Right: Ivory square cloth, 75 by 75 cm, with glaze painting in brush technique. — Pelikan positive-negative stencils group H are used, available in paper and drawing stores. MODELS OF THE COMPANY GUENTHER WAGNER, HANOVER AND VIENNA. Everything soft and waving, luminous and delicate of sun-soaked leaves and colorful spring blossoms have been captured by the colorful silk scarves. They give our clothes that final charm that fashion will favor this summer. The renewed emphasis on fine pastel shades makes the scarf of various fabrics and shapes an important fashion effect, which neither the costume nor the sports dress, neither the afternoon nor the evening suit can completely do without. — It is a special pleasure to paint yourself such a modern scarf in the simple and effective techniques of pelican fabric painting. [Page] 40

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Article: Sell, Anita, Price Reduction—Just a Buzzword? A Not Entirely Unjustified Question (by Anita Sell, unknown authoress). Advertising: "Bad Wildungen Helenenquelle for kidney and bladder. For home drinking cure for kidney disease, uric acid, protein, sugar. Bath writings as well as indication of cheapest sources of supply for the mineral water by the spa administration"; "Neger-Yarn and Bela-Yarn are excellent and colorfast"; "Kalasiris legally protected bodices, bras, corsellettes, in modern slim shapes. Kalasiris bodices, famous for 25 years provide the highest well-being. Thousands, recognitions. Kalasiris Viennese lingerie from own workshop, especially pretty and inexpensive. Branches in all larger cities. Request free printed material from Kalasiris G.m.b.H., Cologne L"; "It's getting warm! … and in all clothes only Kleinert's Dress Shields. Each pair with written guarantee for your dress. This guarantee certificate gives you full security, because we will replace any damage caused by sweat, if our dress shields are used correctly. … available everywhere from 1 mark. Kleinert's guarantee really protects you! Kleinert's Rubber Works, BERLIN W8, FRIEDRICHSTRASSE 60", drawing/illustration: Schuettrich (unknown artist). [Page] 41

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Article: N. N., New Records; Sell, Anita, "Would You Like a Glass of Fruit Juice?" (by Anita Sell, unknown authoress); Kaven, Georg, How to Propagate and Transplant Common Houseplants? (by Georg Kaven, ?-1949). Advertisement: "LOVELY BUST in three to five weeks by the world-famous PARIS METHODS. Whether your bosom is undeveloped or retarded. Whether your bosom is sagging or drooping… Do you want it to be well developed in a short time? Do you want it firm and properly placed? Do you want to be loved and admired? … so ask for free enlightenment! EXUBER BUST RAFFERMER for firming the bust or EXUBER BUST DEVELOPER for developing a small bust. Both methods are purely external and completely harmless. Nothing to take, no special diet and no tiring physical exercises. No failure for 20 years! References on request! Success guaranteed! Medically recommended! Stage stars and movie stars, whose adorable appearance you admire, thank the Parisian methods for their success. Voucher. The readers of the Modenschau will receive free of charge, discreetly under neutral and sealed envelope, all the data on development—strengthening (please cross out not interesting method). Name: …… Address: …… Mme. HELENE DUROY, Div. 473 B, Rue de Miromesnil 11 Paris, VIII. Write legibly a. 25 Pf. reply stamp enclosed"; "To help. This man shall be your mentor and friend! Free reading of your life! He gives advice regarding business, marriage, health and household matters. Dr. Cooper says: The amazing accuracy with which he reads your past and your future is nothing short of astounding. If everyone had this faithful mentor at his side, at the very beginning of his career, no man would have to regret the disappointments and annoyances of the past. He himself says: I will be in your life, and if I can do you good, you shall not avoid giving me the opportunity. Send me your name, address and the date of your birth, quite clearly written, and, if it seems to you, enclose 50 pf. in loose stamps of your country (not coins) to cover the writing and mailing expenses, and he will send you a reading of your life free of charge. Be sure your letter has sufficient postage (25 pfennigs.) Astral Dept. 8830, Brussels (Belgium), Rue De Joncker 41"; "Depilatory Crystal Novelty eliminates unwanted hair growth on any part of the body in 2 minutes. The instant, pleasant painless elimination of hair is nothing short of amazing. While with the previous methods the hair growth unfortunately became stronger and stronger, the 'Depilatory Crystal' makes the sporadic regrowing hairs systemat. thin as a breath, light and colorless until they are completely gone. Price of the 'Depilatory Crystal' incl. accessories RM. 3.80. Shipped by mail in small packages immediately from 'Eta' Chem.-tech. Factory G.m.b.H., Berlin-Pankow 148, Borkumstraße 2". [Page] 42

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In the left column are the solutions to the puzzles and brainteasers from Modenschau issue No. 220. Advertisement: "For 27 years. Simi FACE AND SKIN CARE WATER. Decades of Simi consumers pronounce judgment: 'Simi's goodness and effectiveness are unsurpassed.' Simi quickly eliminates redness, unsightly greasy shine, blackheads and thoroughly cleanses skin pores of all harmful debris (powder, grease, dust, makeup, etc.). After shaving to wash off only Simi. Prevents infection, relaxes exquisitely and makes the skin resistant. A healthy, youthful complexion is the visible result of Simi skin care. Free sample available by sending this advertisement to Simi, Berlin SO 36. 15 pfennig stamp must be enclosed for return postage. Available everywhere. Price per bottle RM 2.30, contents 112 cc. Pay close attention to the instructions for use," drawing/illustration "REUSCH" (unknown signature); "Careless confidence in purchasing brings disappointment. You should check carefully when getting 'Gminder-Halblinnen' that no imitation is offered to you. The genuine 'Gminder-Halblinnen' which remains unequaled in beauty, quality of the fabric and rich color selection, bears the imprint 'Gminder-Halblinnen' alternately on the selvedge. You can get 'Gminder-Halblinnen' in many indanthrene colors in all contemporary stores. Ulrich Gminder G. m. b. H., Reutlingen"; "Togal unsurpassed for rheumatism / gout, headaches, sciatica, lumbago & colds. Removes uric acid! 6000 doctors' opinions! Completely harmless. Ask your doctor"; "Bullrich salt excellent for heartburn." [Page] 43

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Article: Hirsch-Matzdorff, Alice, M.D., Her Beauty Care (From Gymnastics, A Diet for Weight Loss; by Alice Hirsch-Matzdorff, M.D., biographical data unknown). Advertisement: "For body and feet only DIALON powder"; "For after-cures, for heart, nervous, gynecological ailments. BIOX-OXYGEN BATHS. There is nothing better for calming the heart and nerves, as well as for refreshment in case of tiredness and overexertion. Bath M 1.80 in pharmacies and drugstores. Max Elb A.G., Dresden 28"; "Josef Witt, Weiden 114, Upper Palatinate. Largest cotton woven goods specialty mail order house of its kind in Europe with its own woven goods factories. Over 2000 workers and employees. [Excerpt from the list of offers, note by M. K.] Dispatch of any article up to 100 yards or 10 pounds.—Shipping from Mk. 10.- on; from Mk. 20.- postage free. Non-compliant items will be taken back at my expense and the full amount paid out will be refunded". [Page] 44

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Article: Paula, Anna, Dear Friend! I Advise You to… (by Anna Paula, unknown authoress). Advertisement: "Do you want to stay fat? Keep damaging your health? — No! Then drink Ebus tea. You will become slim in a natural way. One try will convince you. Every pharmacy and drugstore will provide you with Ebus tea at M 1.50 and M 4.20. Also directly postage paid by Pharm. Industry 'Ist', Hamburg"; "Learn to sunbathe properly! Before sun exposure, which should never be done with a wet body, rub yourself with NIVEA-CREAM, NIVEA-OIL (skin function & massage oil) vigorously. Both contain—as the only one of its kind—the skin caring euzerite, both reduce the danger of painful sunburn, both give wonderfully tanned skin tone, even under overcast skies. Nivea cream also has a pleasant cooling effect on hot days. Nivea oil, on the other hand, protects you against excessive cooling in unfriendly weather, which can easily lead to colds, so you can bathe in light, air and water even on cool summer days. Nivea cream, tins RM 0.20-1.20, tubes 0.50 and 0.80 / Nivea oil: bottles 1.10 and 1.80", photo: unknown/unsigned; "Ladies beard and annoying hair permanently eliminates the brilliantly tested Helwaka cure (star brand), the unique and harmless radical procedure, medically prescribed and recommended. Highest recognition at home and abroad. By killing the hair follicles offspring is excluded. Therefore, away with all the evil aggravating remedies and imitations! Infallible. Success guaranteed, otherwise replacement. Cure for small areas M. 2.75, strong M. 3.25, original cure M. 5.50, for stronger, extensive hair growth M. 6.50 imitation, Helwaka Mail Order House, Cologne 141, post box 319"; "Amol well-tried! … analgesic and invigorating for rheumatism, sciatica, headache, nerve pain and colds, fatigue and stress. In pharmacies and drugstores"; "Instead of laxatives early & late, better healthy intestinal diet—Brotella"; "Varicose veins and their consequences, lumps, itching, heaviness in the legs, dry and wet. The treatment of varicose veins and their consequences, itching, heaviness in the legs, dry and wet lichens, wounds, old ulcers, flat feet, rheumatism, gout, sciatica, is proven to be successful in the natural way, while maintaining the usual activity. Detailed illustrated brochure by MD K. free of charge. MD Ernst Strahl GmbH, Hamburg 13, Johnsallee 37". [Page] 45

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Article: N. N., The Cuisine of the Month (Baked White Cabbage with Tomatoes, Pilaf, Frozen Strawberry Dish, Cheese Cake, Tasty Spread, Fish Goulash); Sell, Anita, Price Reduction—Just a Buzzword? A Not Entirely Unjustified Question (by Anita Sell, unknown authoress). Advertisement: "… and when serving, give the taste of soups, sauces, vegetables, salads the final refinement with a few drops of MAGGI's seasoning." [Page] 46

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Article: Paula, Anna, Dear Friend! I Advise You to… (by Anna Paula, unknown authoress); Grimm, Kurt Max, Walk into Spring (by Kurt Max Grimm, biographical data unknown). Drawing/illustration: unknown/unsigned. Advertisement: "'Soup never tasted so good to me!' Soups prepared with a little lucky clover milk! It really does taste surprisingly good! Because it's the double-rich, creamy lucky clover milk that gives the soup the right roundness and refines its taste. Try tomato soup with lucky clover or milk soup for the kids. You will be thrilled and from now on take lucky clover not only with coffee and soups, but with all dishes. Our recipe book gives you valuable suggestions. Ask for it free of charge. LUCKY CLOVER, BEST MILK FROM HOLSTEIN COWS"; "Beautiful white teeth: Chlorodont. Tube 54 Pf. Large tube 90 Pf." [Page] 47

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Article: N. N., Books We Recommend (MD W. Wienert, Paths to an Academic Profession; Erika Gossmann, The Meatless Diet; Adolf Liebers, Westermann's World Atlas). Advertising: Self-promotion by the publishing company Gustav Lyon, Berlin SO 16, "Lyon for the summer!". Blouse novelties. A special album with over 130 blouse models, style dresses and light morning dresses of simple and elegant type, some hand-colored, some in color letterpress. Patterns available for all models, transfer patterns for the embroideries. Price RM. 2.50. New! Viennese Lingerie Models. The seasonal issue for fine lingerie with over 80 models for distinguished underwear, elegant utility lingerie, lingerie blouses and dress sets. Now is the time for: Lyons Modern Handicrafts. A collection of special editions on all needlework techniques. Cross Stitch Work, Fashionable Trifles, The Woman as Designer, Lace Work, Lingerie Ornament and Markers, What Do Our Children Need?, Out of Wool, Crochet Work, What Do I Work? The New Beading Technique. Each booklet 1 mark. Available from all Lyon outlets, bookstores, Wertheim and other department stores, and from publishing company Gustav Lyon, Berlin SO 16"; "Guetermann's Sewing Silk"; "Against leanness, always use only our 'Orient. Power Pills'. In a short time they cause considerable weight gain, a blooming appearance and a beautiful, full body shape (for ladies a splendid bust); they strengthen the desire to work, blood and nerves. Guaranteed harmless. Recommended by doctors. Many letters of thanks, world famous for 28 years. Prize crowned with golden medal and honorary diploma. Price pack (100 pieces) 2.75 M. with instructions, postage extra. (Postal order or cash on delivery, D. Franz Steiner & Co. G. m. b. H., Berlin W30/469, Eisenacherstr. 16"; "You will miss out on high earnings if you ignore this advertisement. The 'Home Knitter' is guaranteed to bring you good Earnings. With only 200 RM. We will set up a home knitting machine for you. Work at home like many others. In your interest, ask for brochure 105 from Gustav Nissen & Co., Dresden-N 6, Kasernenstraße 105." [Page] 48

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Article: N. N., Books We Recommend (Adolf Liebers, Westermann's World Atlas; Frank Matzke, Youth Confesses: So We Are!; Publishing House Robert and Bruno Schultz, Berlin, The German Photograph. Annual Exhibition 1931; Dr. Arthur Berger, The Islands of Eternal Spring). The photograph shown is of a landscape with the caption "Emil Plat: 'Poplar Trees'. From the yearbook 'The German Photograph'. Published by Robert and Bruno Schultz, Berlin. Advertisement: "Delicious is the feeling of being groomed. The pleasantly perfumed Vasenol body powder has a refreshing effect on the skin like a bath, disinfecting and disinfectant. That is why Vasenol BODY POWDER belongs on every toilet table"; "Miss BLONDE do you want to become a WOMAN? Of course you do! But then please don't spoil your own chances by letting your beautiful blonde hair become dull and colorless. Robert's NURBLOND prevents any darkening and also gives back the original bright golden shine to darkened blonde hair. Contains no dyes, no henna, no harmful bleaching agents. Tried and tested millions of times! Now available in small packs everywhere. Try Robert's NURBLOND today! NURBLOND, BERLIN, FRIEDRICHSTRASSE 19"; "Make it nevertheless like Mrs. Ilse! She painted herself this wonderful evening gown and it didn't come at all expensive. Painting according to a pattern with exact specifications is so easy. Read that once in my interesting illustrated painting instructions. Against sending the voucher I send it to you free of charge and without obligation. Guenther Wagner, Hanover and Vienna. Pelikan fabric painting is lightfast and washable". [Page] 49

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Article: Wedekind, Anna P., Do You Already Have a New Beach Suit? Bathing Fashion Questions and Answers (by Anna P. Wedekind, biographical unknown). The large photograph shown in the center has the caption "Sleek Juvena swimsuit, foregoing color effects, giving the sporty elegant touch only through quality and pattern." Photo by Becker & Maass, Berlin. Advertising: "BIOX-ULTRA THE TOOTHPASTE FOR THE LADY makes teeth dazzlingly white and eliminates bad breath and plaque." [Page] 50

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Puzzle site for puzzle lovers. The puzzles are: Crossword Puzzle, Diamond Puzzle, On the High Seas, Syllable Puzzle, Cumbersome, On Ways of Art. Advertising: "In the first 10 years of life, the mild, pure NIVEA CHILD SOAP, specially produced according to medical prescription for the delicate, sensitive skin of little ones. Its silky-soft foam gently penetrates the skin's pores, freeing them for healthy, strong skin breathing. And what this means, we adults notice in ourselves; well-being and health depend on it. So, mothers, in the first decade no other than Nivea children's soap for the delicate and sensitive skin. Price: 60 pfg."; "Pimples, blackheads, impure complexion, large-pored skin removes under guarantee the skin cure 'Curierma.' Cure pack I M. 5.60, II (against old cases) M. 9.00. Shipping on cash on delivery Gg. Pohl, Berlin S 59/538, Graefestraße 69-70"; "Good cheap silk, velvet and wash velvet. Free list, Samthaus Schmidt, Hanover 16"; "Freckles 'Fruchts Schwanenweiß' (tin Mk. 3.50) is the most effective remedy guaranteed. Simultaneous application of Fruchts Beauty Water 'Aphrodite' (bottle Mk. 3.50) greatly accelerates the effect. To be obtained through: Mrs. Elisabeth Frucht, Factory of cosm. Preparations, Hanover S 2, Heiligengeiststr. 19, post boy 438"; "Beautiful bust in 4 to 6 weeks. Only external application. Guarantee of success and harmlessness. M. 4.- franco Fa. Johann Gayko, Hamburg 39/16. Enthusiastic recognitions"; "Annoying hair on Face and body! Thorough, yet painless eradication of hair roots by home remedies. Free of charge consultation f. Ladies. Mrs. F. Ulke, Cologne-Nippes 7, Neusserstraße 171"; "Nose blush! Beauty manufacturer 'Pohli No. 2' works overnight and produces dazzling white complexion. Pot M. 4.50. Georg Pohl, Berlin S 59/538, Graefestr. 69/70"; "The genuine WALDFLORA legally and internationally protected Herbal powder. Available in pharmacies, drugstores and health food stores. No. 0 for gout, rheumatism, vein calcification and facial and headaches, acid excess, blood purification cures. No. 0 metabolic disease. No. 1… for diabetics. No. 2a… for insomnia. No. 3a… for maggots, roundworms. No. 4… for kidney disease. No. 5… for lung diseases. No. 6. Stones and gallstones. No. 7a Pallor, anemia. No. 8. Stomach, intestinal catarrh. No. 9… for nervous disorders. No. 10 for stool regulation. No. 11… for obesity. Original package Mk. 3. Contents on package and leaflet. Brochures free of charge. No tea for cooking. Georg Rich. PFLUG & CO., Gera in Thuringia." [Page] 51

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"An hour of brainteasers". Puzzles page with the following puzzles: 1. The Sure Characteristic, 2. Letter Problem, 3. Division, 4. Four Settlers Share a Plot of Land, 5. Judgment of Solomon, 6. Checkerboard Problem. Imprint of the Illustrated Modenschau. [Page 52]

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Loose enclosed postcard: front of the postcard (dimensions: 14.5 x 12.7 cm / 5.71 x 5.00 in) to order patterns and transfer patterns. "Dear subscriber! Patterns from Modenschau can be obtained from any book or magazine store. In case of need, please fill in the attached order card and send it to your bookseller who will supply you with the Modenschau. Detach here! Please order by cash on delivery: Modenschau no. …… Pattern No. …… Place: …… Street…… Name: …… → Custom made patterns according to each illustration ← Postcard (To be franked as a postcard). To company…… book and magazine shop."

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Loose postcard enclosed: blank back of the postcard (dimensions: 14.5 x 12.7 cm / 5.71 x 5.00 in) to order by cash on delivery of patterns and transfer patterns.

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Article: N. N., Our information service on economic, tax, rental and legal issues of all kinds (Under this heading we regularly bring information of general interest. The information is given to the best of our knowledge, but without any guarantee); N. N., Interesting information (This section is published without any responsibility on the part of the editorial staff); N. N., Anecdotes. Enclosed with the information service is a voucher for information, to be sent to Mr. Arno Bodenthal, Berlin W 35, Potsdamer Str. 103a (Valid from May 1st to 30th, 1931). Publisher's Information: Below the listing of all Lyon branches (sales offices) in the German Reich and Greater Berlin.

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St 1492. Cushion on light ground with colored satin and style embroidery, size 45 x 62 cm with backing, pre-sketched on white strong thread half linen RM 1.75, embroidery material in Bela double thread (Mouliné) RM 1.20. Transfer pattern 80 Rpf. St 1493. Cushion of light reinforcing stitch and line embroidery, size 50 x 70 with backing, pre-sketched on lime colored cloth RM 6.-, on light fashion-colored or lemon yellow half linen (indanthrene) RM 2.75, embroidery material in strong thread artificial silk RM 1.50. Transfer pattern 80 Rpf. St 1494. Cushion with Japan motifs in delicate color scheme, size 50 x 70 cm with backing, pre-sketched on white Etamine linen RM 3.-, embroidery material in glossy thread No. 3, RM 1.25. Transfer pattern 80 Rpf. St 1495. Men's study room pillow in gray shaded silk embroidery, size 50 x 70 cm with backing, pre-sketched on silver-gray or black cloth RM 6.-, on gray or black fine thread rep RM 2.80, embroidery material in silk RM 3.75, hand embroidered without filling RM 22.50. Transfer pattern 80 Rpf. St 1496. Round blanket 140 cm diameter with bouquets of field flowers in wool and silk embroidery, pre-sketched on black, brown or fashion-colored cloth RM 15.25, matching embroidery material RM 7.50, finished hand embroidered and garnished (as shown) RM 54.-. Transfer pattern RM 3.20. Colored embroideries are provided with color indication and color chart. — Samples (also from older issues) can be obtained from all Lyon branches or directly from the publishing company Gustav Lyon, Berlin SO 16. — Orders for pre-sketched or finished needlework as well as material (also from older issues) should be sent to Lyon's Embroidery Workshops, Berlin SO 16, Rungestr. 9. — Shipping is cash on delivery. — On request started embroidery depending on size 2 to 5 RM.

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