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Mar 12, 2021

Die Wienerin – March 1928

The Austrian fashion magazine Die Wienerin No. 93 from March 1928 shows 215 models on 44 pages. While the morning, street and sports dresses propagated the extremely plain and androgynous line, afternoon and tea dresses presented themselves in a much softer style.

Furthermore, spring coats, costumes, communion and confirmation dresses for girls, wedding dresses as well as boudoir pajamas and elegant matinée gowns are shown.


Feb 25, 2021

Hamilton Garment Co. 1921

The U.S. economic crisis of 1920/21 led to severe deflation. The catalog of the New York department store Hamilton Garment Co. for spring and summer 1921 is suffused with significant price reductions of 35 to 50 percent. Peasant-style dresses almost reached calf length. The waistline became less accentuated. Elaborate embroidery on dresses, blouses and costumes was fashionable.

Over 6,700 pages can now be found in the database of artdeco-boulevard.de.


Feb 7, 2021

Chicago Mail Order Co. 1930-31

In tune with the recent onset of winter, another 63 pages from the 1930-31 Chicago Mail Order Company Fall and Winter mail order catalog no. 104 are being released today. The deepening economic recession of 1930 caused demand to decline, resulting in deflation. As a result, the return of "pre-war prices" was advertised on many items and on the catalog front cover.

For all 114 pages, the article descriptions were completely digitized by OCR text detection.


Jan 13, 2021

The Designer – January 1918

In early 1918, the U.S. had been in World War I for nine months. The U.S. women's and fashion magazine The Designer from January 1918 presented its readers simple fashions to be tailored and self-embroidered by hand. Although economical use of food and fabric was the order of the day, and military accents such as braid made their way into women's fashions, some afternoon dresses featured extravagant bustles in back and fabric drapery.

Over 6,600 pages are now in the database of artdeco-boulevard.de.


Dec 24, 2020

Modenschau – December 1930

For the Christmas holidays and the subsequent parties at the turn of the year 1930/31, the December 1930 issue of the Modenschau no. 216 showed especially elegant dance and evening dresses. In addition to winter coats, ensembles and afternoon dresses, several winter sports dresses and ski suits for the mountains were also presented to the interested, better-off readers.

With the new update, there are now over 6,500 pages in the artdeco-boulevard.de database.


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