Aug 29, 2017
Hamilton Garment Co. 1917
The subject of this update is the mail-order catalog of the New York department store Hamilton Garment Co. from the spring and summer of 1917. In addition to day, sports and formal dresses, blouses, coats and costumes, this catalog also includes dust coats for ladies on page 20, which were intended for car trips in the mostly open automobiles of the time.
In addition to the four color pages, the inserts (message from the managing director, order form and order envelope) are also scanned in for the first time.
Aug 7, 2017
Modenschau – August 1931
Although August is still warm as summer, this month at the latest marks the beginning of the mood for fall fashion. This was already the case 86 years ago, when the August 1931 issue of Modenschau magazine No. 224 went on sale. In addition to transitional fashions for the approaching cooler season, evening wear and wedding dresses can also be found in this issue.
As of now, this issue is also online in its entirety; previously, only 16 pages were public. More than 3,300 pages are now available in the artdeco-boulevard.de database.
Jul 29, 2017
Wiener Record Mode – July 1929
The subject of today's update is the July 1929 issue of the Austrian illustrated Wiener Record Mode No. 104. The first issue to be published on artdeco-boulevard.de features fashionable summer dresses in bulk, although the weather of the normally hot summer month of July did not show its best side in Germany in 1929 either (weather data).
Moreover, this issue features evening dresses, ensembles and costumes, as well as beautiful fashion photography by Balazs, Becker & Maass and Madame d'Ora.
Jul 22, 2017
Modenschau – July 1930
With today's update, another issue of the illustrated Modenschau No. 211 from July 1930 is publicly available. In this issue, in addition to fashionable summer dresses, evening dresses, afternoon dresses and beach fashion, you can find very interesting articles such as "Greta Garbo, the Type of Our Time", "The Woman in Pants" or even "The Clock as a Cook" also.
The data base of artdeco-boulevard.de contains now more than 3,200 pages!
Jul 9, 2017
Modenschau – July 1932
The cover of the illustrated fashion magazine Modenschau No. 235 from July 1932 presents the latest swim and beach fashions for the hottest month of the year. Especially fashionable at that time were beach pajamas with very wide trousers. Among other things, trousers for women were also made popular by the film actress Marlene Dietrich. There is a full-page photo of her with her daughter on the second inside page.
This magazine is now complete with all its uploaded 64 pages.