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B. Altman & Co. was one of the most famous luxury department stores in the United States, located on New York's Fifth Avenue. The department store catalog of B. Altman & Co. for spring and summer 1921 presents on 126 pages exclusive women's, men's and children's fashions for all ages as well as underwear, swimwear, shoes, household textiles or even cameras and silverware. About half of the catalog shows photographic images.

The artdeco-boulevard.de database now comprises more than 6,900 pages.

The basic fashion line in the spring of 1931 showed a high and narrow waistline. Dresses for daytime reached calf length, while skirts became longer and longer towards the evening. The April 1931 Easter issue of Modenschau No. 220 presented a selection of ensembles and sports dresses alongside elegant spring coats, afternoon and tea dresses for the start of the warmer season.

With the new update, you will now find over 6,800 pages on artdeco-boulevard.de.

The Austrian fashion magazine Die Wienerin No. 93 from March 1928 shows 215 models on 44 pages. While the morning, street and sports dresses propagated the extremely plain and androgynous line, afternoon and tea dresses presented themselves in a much softer style.

Furthermore, spring coats, costumes, communion and confirmation dresses for girls, wedding dresses as well as boudoir pajamas and elegant matinée gowns are shown.

The U.S. economic crisis of 1920/21 led to severe deflation. The catalog of the New York department store Hamilton Garment Co. for spring and summer 1921 is suffused with significant price reductions of 35 to 50 percent. Peasant-style dresses almost reached calf length. The waistline became less accentuated. Elaborate embroidery on dresses, blouses and costumes was fashionable.

Over 6,700 pages can now be found in the database of artdeco-boulevard.de.

In tune with the recent onset of winter, another 63 pages from the 1930-31 Chicago Mail Order Company Fall and Winter mail order catalog no. 104 are being released today. The deepening economic recession of 1930 caused demand to decline, resulting in deflation. As a result, the return of "pre-war prices" was advertised on many items and on the catalog front cover.

For all 114 pages, the article descriptions were completely digitized by OCR text detection.