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Apr 23, 2020

Smart No. 32 – 1930

In the issue of the semi-annual fashion album Smart No. 32 for summer 1930 you will find particularly beautiful illustrations of morning and day dresses as well as dresses for the afternoon, ensembles and summer dresses. The album in French language was published by the Viennese publishing house Société Graphique S. A. In addition, in the fashion year 1930, a video with street surveys was added to the then new long skirts.

On artdeco-boulevard.de you will now find more than 5,400 pages.


Apr 12, 2020

Die Wienerin – February 1930

After a few weeks break due to a database update and minor changes in the frontend a new magazine issue is released today.

The Austrian fashion magazine Die Wienerin was published by the Viennese publishing house Bachwitz A.G. and contained about 32 pages. The February issue no. 116 from 1930 presented the latest models in the new fashion line, such as day, promenade and afternoon dresses, spring coats as well as wedding dresses and children's clothing.


Feb 28, 2020

Hamilton Garment Co. 1930

The new fashion silhouette replaced the low waist and knee-short skirt of the late twenties in spring 1930. The Hamilton Garment Co. catalog of Spring/Summer 1930 presented this new silhouette in its 76-page range of elegant spring coats and ladies' dresses. Previously, only 14 pages of the catalogue were available for viewing – now this catalogue has also been fully uploaded.

With this update there are now over 5,300 pages in the database of artdeco-boulevard.de.


Feb 15, 2020

Modenschau – February 1931

The February 1931 issue of Modenschau No. 218 presented the first transitional models for spring. Ensembles, promenade dresses and light coats are intended for walks in the town or spa during the first warmer days of spring. Elegant evening dresses are just as much a part of this magazine as sophisticated visiting and tea dresses.

Articles were dedicated to the topics "The other me" (carnival), "Animals in front of the microphone" or "How do we care for our darlings" (plants).


Jan 30, 2020

Philipsborn’s 1919-20

Until the end of January 1920, the 1919-20 fall/winter mail order catalog of Philipsborn's of Chicago, Illinois, was valid. One hundred years ago, costumes with heavy black silk braid was in vogue. Wide barrel skirts with narrow hems echoed pre-war fashions. Extravagant women's hats with ostrich feathers or bird wings and winter coats in a wide dolman cut were the defining trends of Paris fashion in 1919.

With this update, you will now find more than 5,200 pages on artdeco-boulevard.de.


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