News

After a break of more than one year, there is finally a new update today. A revised and extended text for the Fashion Year 1930 has already been online for quite some time, but just a few days ago three new images were added to the year 1930.

There are also 19 new pictures from the Illustrated Modenschau No. 214 from October 1930 online in the photo gallery. In this issue there are coats and afternoon and evening dresses of the winter 1930-31 to admire.

The expansion of the new page The Twenties is slowly progressing. To highlight the growing importance of cinema on society and fashion of the twenties, the texts "Film becomes an influential mass medium" and "Film stars as fashion icons" have been added.

In addition, 16 new fashion illustrations from the Illustrated Modenschau No. 213 from September 1930 are now online.

After the First World War, fashion returned to the pre-war period. But the inflation caused by the war leaves behind a high price level from which the ready-to-wear fashion of the mail-order houses is not unaffected.

68 pages of fashion from the Charles William Stores spring and summer catalog of 1919 give a great impression of the immediate post-war fashion. Also 10 new fashion illustrations and again scanned better quality illustrations from the Charles William Stores Fall and Winter 1925-26 catalog follow with today's update. Over 1,400 pages of fashion are now online on the Zwischenkriegszeit.de site.

To improve clarity and to give more room for expansion, two topics from Fashion Development have been transferred to their own pages - The Twenties & The Thirties.

In the spring of 1929, there were already signs of a turnaround in women's fashion. One senses relatively little of this turnaround on the pages of the U.S. mail-order catalog of the Chicago Mail Order Co. from spring and summer 1929. Belt-lines are still low, and dresses emphasize hardly the waistline.

Today's update adds 54 pages from this catalog, showing women's hats, dresses, coats, underwear and also men's fashions to the Zwischenkriegszeit.de site. In total, well over 1,300 fashion illustrations from 32 mail-order catalogs and 23 illustrated magazines are now online. A complete revision has been made to the Fashion Year 1924.

In the spring of 1923, the devaluation of money in the German Reich accelerated. It was not until the currency reform in November 1923 that the economic situation began to stabilize. The situation in the USA was quite different. Here, economic development picks up speed and develops into a real boom in the following years.

The fashion of the spring/summer catalog of the National Cloak & Suit Co. of 1923 presents the new line of the year 1923, which is still a long way to the "typical" fashion of the twenties.

A text about the development of department stores and the emergence of the first American mail-order houses was added to the Fashion Development page.